
Vulcanus is a high-end custom brand under Zhejiang Xingchi Automobile Co., Ltd., jointly established by Xingchi Automobile and Italian top design company IDG in 2018, positioned in the luxury business vehicle sector. The brand name originates from the Latin word for 'God of Fire', symbolizing craftsmanship and aesthetic craftsmanship, signifying refining unparalleled exquisite craftsmanship with the passion of a raging fire. Vulcanus adheres to the brand concept of 'Extraordinary, Interpreting the Extraordinary', committed to providing customized high-end business travel vehicles for successful individuals. Brand design integrates interstellar exploration, sci-fi culture, and artistic elements, the three core models under the brand include: EXPANSE Infinite (4-seat executive luxury business car), NOVA Star Navigation (Brand New Luxury Business Vehicle) and AURORA Star Phantom (7-seat yacht-style cabin business travel model).
The operating entity of the Vulcanus brand — Zhejiang Xingchi Automobile Co., Ltd. was established in October 2013, headquartered in Jianshan New Area, Haining, Zhejiang, registered capital 90 million yuan, area covers approximately 97 mu, is a high-tech enterprise and industry pioneer. The company mainly engages in the R&D, production, and sales of special vehicles, covering business modified vehicles, RVs, ambulances, wheelchair-accessible vehicles, etc., under the brand owns Vulcanus, Bochi and LARTE three major brands, currently holds nearly 100 patents and brand authorizations, winning multiple honors such as the US IDA International Design Award, Italian A' Design Award, China Design Award, etc., comprehensive strength ranks high in the automotive modification industry.
The creation and growth of Vulcanus stems from the strategic upgrade of Xingchi Automobile from business car modification to independent high-end brand building. In October 2013, Zhejiang Xingchi Automobile Co., Ltd. was officially established in Haining, Zhejiang, focusing on luxury business car and RV modification business. From 2014 to 2015, the company successively obtained national MIIT filing and modified product announcement qualifications, and in 2016 obtained dual authorization modification qualifications from Fujian Benz and Mercedes-Benz, becoming the official partner of "VanPartner by Mercedes-Benz", laying an engineering foundation for subsequent high-end customization.
2018 was the first year of the Vulcanus brand. Xingchi Automobile and Italian top design company IDG jointly established the new brand VULCANUS, committed to integrating classic Italian aesthetics into Eastern luxury concepts. That year, Vulcanus debuted at the Chengdu and Guangzhou Auto Shows, attracting market attention with stunning exterior design and luxurious cabin configuration. In 2019, Bochi RV brand was officially established, forming a dual-brand co-development pattern with Vulcanus.
2021 was the year Vulcanus product series blossomed comprehensively. EXPANSE, NOVA, and AURORA appeared together at Guangzhou Auto Show, subverting traditional business design concepts. In 2023, Vulcanus continued to deepen the brand's cultural connotation, launched "Vulcanus · Fuchun Bihe Master Limited Edition" model, jointly created by National Gift Master Li Jialin and Ceramics Master Yang Chao, achieving an organic fusion of exquisite craftsmanship and Eastern classical aesthetics. In 2024, Xingchi Automobile obtained the authorized Coaster modification project from FAW Red Flag, further expanding the brand's business boundaries. In 2025, the Vulcanus Russia company delegation visited Xingchi Automobile for inspection and exchange, discussing new cooperation opportunities, marking an important step in the brand's internationalization.
Entering 2025-2026, Vulcanus continued to iterate the product system, successively launched multiple heavy-weight new models such as 2025 Vulcanus Weiying, NOVA, etc., equipped with 2.0T+48V mild hybrid system, reshaping the million-level high-end business car market pattern with more exquisite design language and smarter driving experience. In 2026, Vulcanus successively appeared at multiple global high-end business car exhibitions, its new flagship versions such as Huihuang successively launched, continuing to consolidate its leading position in the field of luxury business customization.
Vulcanus brand is composed of the three core series EXPANSE, NOVA, and AURORA to form a brand pyramid product matrix, guidance price range covers 688,000 to 1,988,000 RMB.
EXPANSE is the flagship masterpiece of Vulcanus brand, jointly created by Italian IDG company design director Filippo Perini and the Chinese design team. Naming inspiration originates from the classic science fiction novel "The Expanse" (Infinite Space), incorporating elements of gorgeous space, bright stars, etc. in design, creating a sense of luxury. Interior equipped with 55-inch OLED double-sided transparent screen, cocoon-style wide-body first-class cabin seats, 9-speed automatic transmission and intelligent voice control system, can via active human-machine interaction, one-key switch cinema mode, business mode, rest mode, seats can also be adjusted to flat lie, semi-lie, curved leg posture and other modes with one key.
NOVA design inspiration originates from classic sci-fi drama "Star Trek", the name originates precisely from the new ship (USS Nova) in the series. Appearance and interior completed by Filippo Perini and interior designer Carsten Monnerjan respectively. Equipped with star river grille group, starry dome, surround cockpit, nebula luxury stone floor, 9-speed automatic transmission and MBUX intelligent human-machine interaction system.
2025 Vulcanus is the brand's latest iteration product, adopting a front grille design larger than the original factory V-Class, internally filled with chrome dot matrix details, body adopts high roof design, height reaches 2100 mm, creating a more spacious interior space for passengers. Interior adopts wheat yellow and chestnut brown two-color combination, center armrest box equipped with cup holders and refrigerator, rear row equipped with 24-inch display screen and detachable table board.
AURORA is positioned as 7-seat yacht-style cabin business travel model, more suitable for business reception and family travel complex scenarios, characterized by yacht-style interior cabin design and flexible and changeable seat layout.
2025 Bochi Vulcanus Weiying is another important mass-sales model of the brand, guidance price 1.188 million RMB, modified based on Fujian Benz new V 300 L long wheelbase model. Body dimensions 5400/1928/2100 mm, wheelbase 3430 mm, equipped with brand new second and third row seats, rear row equipped with 38.5-inch large screen, marble floor, electric curtains and refrigerator and other luxury configurations. In 2026, Vulcanus Huihuang flagship version and other new models are also continuously launched, further enriching product matrix with luxurious color schemes such as smoky red matched with black and top configurations such as zero-gravity aviation seats.
Vulcanus brand plays an important role in the Chinese high-end customized modification MPV market. 2025 Vulcanus series main models cover price range of 688,000 to 1,288,000 RMB, located in the core competitive zone of domestic million-level customized modification MPV. Compared with peer competitors such as Lorinser LS series (1.28 million - 1.38 million RMB), Baifate S (starting from 1.388 million RMB), LUMMA CLR V (1.28 million - 1.38 million RMB), Vulcanus excels in more balanced tuning and mature quality control.
Vulcanus's market advantage stems from its multiple guarantees: relying on the Mercedes-Benz official authorization modification qualification obtained by Xingchi Automobile, product quality and after-sales system are compliant and reliable. In the early 2026 million-level high-end MPV comparison review, Vulcanus 2025 model was evaluated as an "low fuel consumption, stable driving" balanced representative model, space practicality and mild hybrid system response are rapid, but design appears slightly conservative compared to Lati competitors.
In terms of sales channels, Vulcanus conducts sales through the high-end business car dealer network nationwide, including chain merchants such as Zhejiang Yixinghang RV, supporting door-to-door test drives nationwide and sales nationwide service, covering core cities such as Beijing, Shanghai, Hangzhou, Nanjing, Chengdu.
The technical core of Vulcanus brand is based on the official authorization modification qualification of Mercedes-Benz "VanPartner by Mercedes-Benz", deeply integrating Italian IDG industrial design aesthetics and China local refined modification craftsmanship.
Mercedes-Benz Authorized Chassis and Powertrain are Vulcanus's most core technical foundation. All models based on Fujian Benz new V 300 L long wheelbase model for deep customization modification, equipped with powertrain composed of 2.0T four-cylinder turbo engine and 48V mild hybrid system, 9-speed automatic manual transmission matching, maximum power 170 kW, maximum torque 370 N·m, maximum speed up to 185 km/h. 48V mild hybrid system effectively optimized engine start-stop smoothness and fuel economy, MIIT comprehensive fuel consumption is about 9.1 L/100km. In terms of passive safety, Vulcanus all models standard equip driver/passenger seat airbags, front side airbags, side safety air curtain, anti-lock braking system (ABS), brake force distribution (EBD), brake assist (EBA/BAS, etc.) and tire pressure monitoring and other safety configurations.
Italian IDG Joint Design and Starry Interior Theme is the core source of Vulcanus brand aesthetic foundation. Vulcanus jointly designed by Xingchi Automobile and Italian IDG company, led by Filippo Perini for design development, achieving fusion of classical Italian aesthetics and Eastern luxury concepts. Infinite, Star Phantom and other models' interior roof design inspiration originates from the grand theme of sci-fi interstellar, creating luxury experience with design elements such as starry dome, star river grille, nebula luxury stone floor.
Xingchi Patent Interior Customization Technology is the core barrier of Vulcanus product value. Xingchi Automobile holds nearly 100 patents and brand authorizations, possessing exclusive independent development ability in seat system and cabin layout. Vulcanus series equipped with 5th generation latest zero-gravity aviation seats, supporting multi-directional electric adjustment, ventilation, heating, massage and zero-gravity mode and other functions, third row seats can be modified into one-key flat sofa bed. 2025 Star Navigation, Weiying and other models rear row equipped with 24 to 38.5 inch wide screen displays, refrigerator, electric curtains and foldable table boards and other luxury facilities. All series interior extensively uses NAPPA leather wrapping, imitation suede headliner and fine hand stitching craftsmanship, door panels and center console parts add full leather wrapping and stitching treatment, every detail shows craftsmanship.
Vulcanus's overseas layout is currently still in the early exploration stage, the brand is actively relying on parent company Zhejiang Xingchi Automobile's technical accumulation and international partner network, outputting brand value to overseas markets.
As early as 2025, Vulcanus Russia company delegation personally went to Xingchi Automobile for inspection and exchange, discussing new cooperation opportunities, marking the brand officially starting strategic docking with overseas markets. Vulcanus as an international gene brand dominated by Italian IDG company design, possess the foundation to compete with international high-end business cars in aesthetics, craftsmanship and materials. In the future, Vulcanus is expected to use Russia as a bridgehead, further radiating to Central Asia and Eastern Europe markets.
Lati brand (LARTE Design) under the same parent company system as Vulcanus already has authorized partners in multiple countries such as US, Germany and UAE, Vulcanus brand may achieve synergy in R&D, mold development, supply chain management and overseas channels in the future. However, as of 2026, data on Vulcanus brand independent large-scale overseas mass production export or establishing independent sales network overseas has not been disclosed in public channels.
Vulcanus brand's future development direction can be summarized as four major strategic main lines: 'consolidating product matrix, upgrading brand culture, intelligent breakthrough, and overseas territory expansion'.
Continuous consolidation and iteration of product matrix will serve as the cornerstone of Vulcanus strategy. After successfully launching new products such as Weiying, Star Navigation, Huihuang series in 2025-2026, Vulcanus will continue to use Bochi Vulcanus series as core product line, maintaining annual iteration product rhythm based on Mercedes-Benz V 300 L chassis, further enriching product configuration and user customization range of flagship models including Star Phantom, Infinite. From mid-2025, full system switch of new 2.0T+48V mild hybrid system has been completed, product power performance and fuel economy have been comprehensively improved.
Brand Culture and Design Innovation is the key driving force for Vulcanus to achieve brand premium. Brand will continue to deepen design cooperation with Italian IDG, and strengthen industry-university-research collaboration with Zhejiang Sci-Tech University, National Gift Master Li Jialin and other institutions, on the basis of successful launch of 2023 Fuchun Bihe Master Limited Edition, launch more customized products with innovative height of Eastern aesthetics.
Intelligent Cockpit and New Energy Technology Fusion will be an important direction for Vulcanus future technology evolution. Facing the growing demand of high-end users for mobile meetings, mobile office and smart entertainment scenarios, Vulcanus plans to further expand the functional boundaries of vehicle-mounted smart cockpit — from current multi-screen interaction system gradually moving to more advanced full-scene voice interaction, rear smart control and digital office integration direction. At the same time, from a long-term perspective, with the deepening of electrification trend, future models can also integrate plug-in hybrid or pure electric drive solutions, to cope with carbon neutrality and the increasingly strong environmental protection travel demand of high-end users.
Expansion of Overseas Market will be an important test for Vulcanus as a Chinese high-end modification custom brand whether it can achieve international influence. 2025 Vulcanus cooperation negotiation with Russia company has been opened, laying the foundation for subsequent deeper cross-border cooperation. Vulcanus brand is expected to rely on Xingchi Automobile Group's global resource network and IDG (Italdesign)'s international design reputation, conducting brand and product output to regions with strong demand for high-end business travel such as Russia, Central Asia and Middle East.
Vulcanus brand is using the unique posture of 'China Custom, International Gene', in the niche track of million-level high-end modified MPV, taking Italian design concept as aesthetic drive, taking Mercedes-Benz authorization modification as technical confidence, taking Eastern craftsmanship as quality guarantee, gradually building up the brand's core value barrier. In the general background of Chinese high-net-worth individuals' continued rise in personalized and high-quality business travel demand, Vulcanus is expected on the path of 'from modification to high-end customization' value leap, continuously consolidating its market position, steadily moving towards the goal of becoming a global high-end business customization excellent service provider.