The Soueast S07 is a mid-size SUV rolled out by Soueast Motor (officially rebranded as "Soueast") following its acquisition by Chery Automobile Group, pitched as an "urban smart C-segment SUV". Since its global debut and pre-sale launch at the brand unveiling event in Tashkent, Uzbekistan on 26 September 2024, the S07 has swiftly expanded into more than 40 markets across Russia, the Middle East, Central Asia, North Africa, and Latin America.
The Soueast S07 spearheads the marque’s new "EASE YOUR LIFE" brand philosophy, aiming to offer young global buyers an intelligent, comfortable, and design-led urban mobility experience. Together with the S06 and S09, it forms the brand's all-new SUV product offensive. The numerical naming convention directly corresponds to their dimensions and segment hierarchy—the S06 is based on the Jetour Dashing, the S07 on the Jetour X70 Plus, and the S09 on the Jetour X90 Pro.
The design language of the Soueast S07 marries avant-garde flair with futuristic technology. The SUV measures 4,724 mm long, 1,900 mm wide, and 1,720 mm tall, with a 2,720 mm wheelbase. Up front, it features a "starry digital grille" complemented by full-width LED light bars at both the front and rear, delivering a tech-forward exterior aesthetic. In profile, sharp shoulder lines and a sleek roofline lend it an athletic, dynamic stance. The vehicle is offered in seven nature-inspired exterior colours to suit varied personal preferences.
Inside, the cabin is centred around a high-tech atmosphere. The dashboard houses a dual 12.3-inch screen setup that integrates the digital instrument cluster and infotainment display. Other highlights include floating door armrests, welcome scuff plates, and a 62-inch panoramic glass roof that creates an open, airy cabin environment.
Under the skin, the Soueast S07 relies on core powertrains sourced from Chery Group. On the petrol front, the S07 offers two turbocharged options: a 1.5-litre and a 1.6-litre TGDi engine. The 1.6T unit serves as the mainstay powerplant, producing a maximum output of 190 hp and 275 Nm of peak torque. As for transmissions, front-wheel-drive (FWD) variants are paired with a 7-speed wet dual-clutch transmission (DCT), whilst all-wheel-drive (AWD) variants feature a proven Aisin 8-speed torque-converter automatic transmission (8AT) to tackle varied road conditions.
Underpinned by a unibody chassis, the Soueast S07 utilises a front MacPherson strut and rear multi-link independent suspension layout. Drivetrain choices include front-wheel drive (FWD) and an intelligent on-demand all-wheel-drive (AWD) system. Drawing on Chery Group's established platform architecture, the S07 provides a solid baseline in ride compliance and lateral stability. Furthermore, selected overseas specifications come standard with a 540° surround-view camera system (including a transparent chassis view), bolstering visibility and driving safety over challenging terrain.
The cabin is a major draw for the S07 in appealing to younger buyers. It comes equipped with a tri-zone automatic climate control system, complete with a dedicated 9-inch rear touchscreen panel allowing rear passengers to adjust their own temperature settings. In addition, multi-colour ambient lighting and a premium Sony sound system enhance overall cabin refinement.
In terms of connectivity, the infotainment unit fully supports Apple CarPlay and Android Auto smartphone integration, accompanied by three USB ports and a wireless charging pad to keep multiple devices powered. Specification-wise, the Comfort variant rides on 18-inch alloy wheels and includes LED headlamps and a panoramic sunroof, while the Premium variant steps up to 19-inch alloys and an ADAS suite comprising Adaptive Cruise Control, Blind Spot Detection, and Forward Collision Warning.
The Soueast S07 comes fitted with a comprehensive Level 2 Advanced Driver Assistance System (ADAS) suite, incorporating features like Adaptive Cruise Control, automatic headlamps, Forward Collision Warning, Blind Spot Detection, and Lane Keeping Assist to ease long-distance driver fatigue and enhance active safety. On the passive safety front, the S07 is constructed around a high-strength cage body structure and comes standard with multiple airbags across the range.
The rollout of the Soueast S07 represents the initial step in the brand’s global strategy following its revitalisation. Since late 2024, the S07 has made its official market debut in several countries, including Russia, Uzbekistan, the UAE, Saudi Arabia, and Chile. In Saudi Arabia in particular, Soueast Motor teamed up with local personality Tareq Al-Harbi to drive localized brand engagement among younger car buyers.
Market reception highlights the S07's key strengths as high value-for-money, proven mechanical underpinnings, flexible interior packaging, and generous standard equipment. With its 4,724 mm overall length and 2,720 mm wheelbase, alongside the option of 5-seater and 7-seater layouts, it holds strong appeal for larger families abroad. That said, the model faces clear challenges: as a rebadged version of the older Jetour X70 Plus, the S07 brings no major mechanical or powertrain innovations, meaning its technological edge lags behind the latest domestic models from Chery and Jetour. In fiercely contested regions like the Middle East and Eastern Europe, Soueast's brand equity and customer foundation remain in the nascent stages. Overall, as a key move in the brand's "asset-light" global push, the Soueast S07 serves as an important gateway for Soueast Motor to re-enter international markets with strong price-to-spec appeal by leveraging Chery Group’s extensive resources; its long-term standing will ultimately be tested by subsequent product refresh cycles, dealership network expansion, and the steady buildup of user reputation.
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