ROCARS

In the context of the automotive industry in 2026, ROCARS mainly refers to a Chinese company specializing in high-end business vehicle customization, luxury MPV upgrades, and special vehicle modification. Similar to King Long Limousine, it does not belong to traditional large-scale civilian vehicle manufacturers, but is a pioneering force focused on reconstructing mass-produced models (such as Mercedes-Benz V-Class, Buick GL8, etc.) into "first-class cabins".

Brand Positioning: Mobile "First-Class" Expert

ROCARS's market positioning in 2026 is extremely clear: a pioneer in high-end customized MPVs. Its core philosophy is "Ultimate Comfort and Eastern Aesthetics", aiming to provide business leaders and high-net-worth families with a more luxurious and private travel space than the factory standard. 

Core Business: Official modification authorization obtained from multiple mainstream OEMs (such as Fujian Benz), providing high-end customized vehicles with whole-vehicle warranty through compliant two-stage modifications. 

2026 Strategic Plan: ROCARS will comprehensively implement "AI Smart Control Cockpit" this year, integrating intelligent management systems into luxury interiors, making the vehicle not just a means of transportation, but a perceptive mobile butler.

2026 Product Line

ROCARS's products are usually named after series with strong Eastern charm. The series active in 2026 mainly include:

ROCARS Phoenix Feather / Phoenix Series (Based on Mercedes-Benz V-Class): 

Positioning: Brand Flagship. The 2026 model adopts a newly upgraded "Floating Partition" design, ensuring absolute privacy between the front and rear cabins. 

Configuration: Rear seats equipped with independent aviation seats named "Cloud Touch", supporting 18 electric adjustments. Interior extensively uses hand embroidery and Damascus pattern panels, delivering ultimate luxury. 

ROCARS Diamond Series (Rugged Customization):

Customized for long-distance business travel and special road conditions, strengthened chassis damping performance, and equipped with high-end facilities such as ambient air system and compressor fridge.

ROCARS Ruitu (Based on Buick GL8 or Domestic MPV): 

Facing a broader high-end household/business market. The 2026 Ruitu introduced the "Starry Sky Roof 3.0" system, supporting automatic adjustment of ambient lights based on passenger heart rate.

Major Brand Moves in 2026

Beijing Auto Show Debut (April 2026): During the 2026 Beijing Auto Show, ROCARS launched "ROCARS Concept 2026" in collaboration with a top design studio. The vehicle showcased its self-developed "Transparent OLED Side Window" technology, which can turn side windows into display screens for meetings or movie viewing while driving, without affecting visibility. 

Supply Chain Leap: In 2026, ROCARS reached a strategic cooperation with Cartech under Haier, using Cartech's digital system to optimize its customization process, shortening the customization delivery cycle by 30%.

Going Global: With the boom in the Southeast Asian business vehicle market, ROCARS officially expanded to Thailand and Malaysia in 2026, providing customized right-hand drive models specifically for the local high-end tourism industry (VIP Transfer). 

Core Technical Advantages

Molded Production: Distinguishing from ordinary small workshops, ROCARS has achieved full molded production of interior parts in 2026, meaning its modification parts' fit, safety, and drop resistance standards have reached OEM level.

Quiet ROCARS: Developed a patented "Negative Feedback Noise Cancelling Floor", by cancelling specific frequency tire and wind noise, enabling conversation inside the car without raising voice volume. 

Eco-friendly Cockpit: In 2026, all models adopt formaldehyde-free eco-friendly glue and natural water-based paint, ensuring new cars can achieve "Zero Odor" delivery immediately after rolling off the line, which is a core competitiveness in the high-end business vehicle field.

Future Outlook

ROCARS in 2026 stands at a key point of crossing from "Automotive Modifier" to "Mobile Lifestyle Brand". With more Chinese high-end pure electric MPVs (such as Zeekr, Denza MPVs) entering the modification sequence in 2027, ROCARS plans to launch "Super Mobile Kits" exclusive to the pure electric platform, endowing every luxury family van pursuing excellence with interior quality not inferior to Rolls-Royce.