Linghui

Linghui is the fifth independent car brand officially released by BYD Group in 2026. As a strategic supplement following BYD (Dynasty/Ocean), Denza, Fangchengbao, and Yangwang, the Linghui brand is defined as a "Super Value Practitioner." Its core brand mission is to achieve "Technology Equality" by integrating BYD Group's deep technical reserves and targeting both B-end corporate operations (such as ride-hailing and taxis) and C-end personal household dual-scenario needs. The establishment of the Linghui brand aims to detach the BYD main brand from the high-frequency, high-wear operational market image, assisting the BYD brand in moving further upward for premiumization while simultaneously deepening the mass market with an independent channel and service system.

History

The birth of the Linghui brand is the inevitable result of the refined operation of the BYD brand matrix. For a long time, models such as the BYD Qin and e-series have occupied a very high proportion of the operational market, to a certain extent limiting the main brand's push toward the high-end retail market.

In January 2026, during the 403rd batch of vehicle new product announcements by the Ministry of Industry and Information Technology, BYD officially declared the "Linghui" trademark and exclusive logo. On February 2, 2026, Linghui Auto officially debuted, with the brand slogan set as "No Compromise on Technology, More Affordable Prices." In April 2026, the first model, the Linghui e7, launched large-scale delivery nationwide and quickly became popular in the ride-hailing rental market. On May 9, 2026, the flagship sedan Linghui e9 officially went on sale, equipped with industry-leading fast charging technology. As of mid-May 2026, Linghui has reached strategic cooperation agreements with multiple mobility platforms, including Chesheng Huidi, completing a rapid leap from brand launch to market-scale operation.

Product Portfolio

The Linghui brand currently adopts a product layout of "mainly pure electric sedans, supplemented by plug-in hybrid MPVs". Through re-development of mature platforms, it achieves extremely high reliability and cost-performance.  

Linghui e5: Deeply modified based on the Qin PLUS EV platform, positioned as an entry-level pure electric sedan, focusing on durability and low operating costs.

Linghui e7: The backbone of the brand, positioned as a mid-size pure electric sedan. Offering 450km, 520km, and 550km range versions, price range approx. 95,800 to 115,800 RMB, it is a popular replacement model in the current ride-hailing market.  

Linghui e9: The flagship model of the brand, length approx. 5 meters, wheelbase up to 2.92 meters, built on the Han series platform. This model targets commercial operations and high-quality home use, equipped with BYD's latest fast charging technology, guide price is 150,800 to 169,800 RMB.

Linghui M9: The brand's first mid-to-large plug-in hybrid MPV, developed on BYD's "Summer" platform, targeting business reception and multi-person family travel markets.

Market Performance

Since its launch in early 2026, the Linghui brand has shown extremely strong market explosive power. Relying on BYD's cost control capability on the supply chain end, Linghui e7 secured tens of thousands of orders in the corporate market in its first month on the market. Especially at the centralized delivery ceremony in May 2026, Linghui demonstrated its strong delivery capability.

Market data shows that the emergence of Linghui successfully diverted BYD Dynasty Network operational orders, increasing the proportion of private users for new generation C-end models such as Qin L to over 90%. At the same time, the Linghui brand, thanks to its reputation of "Affordable to Buy, Quick to Repair, Long Lasting", quickly ranked in the top two of China's new energy corporate market in the TIV (Industry Total Sales) ranking for the first quarter of 2026.

Technology and Innovation 

Although the Linghui brand is positioned as affordable, it fully shares BYD Group's "Technology Fish Pond" in core technologies:

Second Generation Blade Battery: The whole series is equipped with the second generation Blade Battery with extremely high thermal stability. Not only does it pass the strict nail penetration test, but it is also optimized in energy density and low-temperature performance.  

Fast Charging Technology (Flash Charging): High-end models such as Linghui e9 support high-voltage flash charging, achieving refueling efficiency of "5 minutes charging, 200 kilometers range", greatly shortening the non-operating time of commercial vehicles.

Five-link + FSD Suspension: Front MacPherson + Rear Five-link suspension is standard on Linghui e9, and FSD variable damping shock absorbers are introduced, breaking the traditional perception that "operational vehicles do not talk about comfort".

God's Eye Smart Driving System: Addressing long-distance driving fatigue issues, some Linghui models offer optional high-level smart driving assistance systems, including Pilot Assist Drive (NOA) and all-scenario active safety functions.

Global Presence

The Linghui brand has borne the responsibility of exporting BYD's global mobility solutions since its inception. In the second half of 2026, Linghui plans to enter Southeast Asian and South American markets under overseas names such as "BYD Linghui" or "FleetBy." In Bangkok and Kuala Lumpur, Linghui is actively contacting local taxi companies, utilizing BYD's existing service outlets in the region to provide a complete "EV + charging + digital fleet management" closed-loop service.

Future Outlook

The vision of the Linghui brand is to become the "Leader of Global Commercial and Equal Mobility". In the next three years, Linghui will cooperate with the "BYD Flash Charge China" plan, building 20,000 fast charging stations nationwide, constructing a complete refueling ecosystem. With the full rollout of the 2026 product line, Linghui will not only consolidate BYD's dominance in the basic market but also, through a professional channel system, define the new service standard system for commercial and entry-level home use vehicles in the new energy era.