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Yangwang is a million‑yuan‑class high‑end new energy vehicle brand under the BYD Group. Built on the vehicle‑building philosophy of "safety, performance, and experience," it is committed to delivering disruptive technologies and forward‑looking designs to create unprecedented extreme performance experiences for users, and to serve as a representative and benchmark for Chinese premium car brands. The brand name "Yangwang" (仰望) signifies a spirit of fearless exploration, and its logo is inspired by the Oracle Bone Script character for "electric," reflecting the brand's new energy technology and product direction.
Yangwang was officially announced by BYD on November 8, 2022, registered in Shenzhen, with operating entity Shenzhen Yangwang Automobile Sales Co., Ltd. (100% held by BYD Industrial Co.), and He Zhiqi as legal representative. As the highest‑positioned brand in BYD's passenger car business, Yangwang, together with Dynasty, Ocean, and Denza, forms BYD's four‑brand matrix, operating independently with exclusive brand, product, sales service networks, and operations teams. The brand brings together BYD Group's most comprehensive industrial layout, cutting‑edge technology, and most innovative design concepts, with product pricing covering 600,000 to 2,000,000 RMB.
Key figures include: Wang Chuanfu, Chairman and President of BYD Group, as the top‑level designer of brand strategy; BYD Executive Vice President Li Ke, responsible for Yangwang's global strategy; and Hu Xiaoqing, General Manager of Yangwang Automobile Sales Business Unit, responsible for brand operations and product strategy.
Yangwang's development can be divided into three key stages: brand launch and first vehicle introduction, product matrix construction, and sales fluctuation and strategic adjustment.
Brand Launch and First Vehicle Introduction (2022–2023). On November 8, 2022, BYD officially announced its premium car brand and named it Yangwang. On January 5, 2023, BYD officially launched the Yangwang brand and the technology brand "e⁴ Motor Technology" in Shenzhen, with the Yangwang U8 and U9 prototype vehicles making their first public appearance. On April 18 of the same year at the Shanghai Auto Show, the Yangwang U8 opened for pre‑sale at 1.098 million RMB. On September 20, the Yangwang U8 Luxury Edition was officially launched at the same price, marking the brand's entry into mass production and sales. The U8 performed strongly at launch—1,593 units sold in December 2023, 1,652 in January 2024, breaking 1,500 for two consecutive months, and during the pre‑sale phase, news emerged of 13,000 orders within 48 hours, becoming an industry talking point.
Product Matrix Construction (2024–2025). In February 2024, Yangwang's second model—the pure electric supercar Yangwang U9—was officially launched at 1.68 million RMB, built on the two core technologies of e⁴ Motor Technology and DiSus‑X. At the April 2024 Beijing Auto Show, the Yangwang U8 Off‑road Player Edition was launched (also priced at 1.098 million RMB), and the million‑yuan‑class new energy flagship sedan Yangwang U7 made its offline debut. In March 2025, the Yangwang U7 Pure Electric and Plug‑in Hybrid versions launched simultaneously, with the 5‑seater starting at 628,000 RMB and the 4‑seater at 708,000 RMB—making it the brand's lowest‑priced model. The U7 is equipped with e⁴ Motor Technology and the full DiSus‑Z stack at "half the price of the U8 and U9," triggering high market attention. On April 21, 2025, cumulative Yangwang sales broke 10,000 units, making it the first domestic million‑yuan‑class car brand to reach that milestone. In September, the Yangwang U8L Ding Shi Edition was launched starting at 1.28 million RMB, positioned as a full‑size executive luxury SUV. By this point, Yangwang had built a product matrix centred on the U8 (including U8L), U9, and U7, covering 600,000 to 2,000,000 RMB.
Sales Fluctuation and Strategic Adjustment (2025–Present). Entering 2025, brand sales saw a significant decline. The U8 series sold only 2,728 units for the full year, down 62% year‑on‑year—a steep drop from the 2023‑2024 peak. In November 2025, BYD announced that Yangwang would begin its global rollout from the UAE in early 2026, first promoting in the Middle East, then expanding to Europe and the Americas. On March 5, 2026, BYD launched second‑generation Blade Battery and flash charging technology, with the 2026 U7, U8, and U8L launched simultaneously. In April 2026, at the 19th Beijing International Auto Show, Yangwang premiered the U9 Xtreme "Dawn Moment" limited‑production supercar and the U8L Ding Cang Edition executive flagship. As of April 2026, cumulative Yangwang sales have broken 10,000 units, making it the first successful example of a Chinese brand in the million‑yuan‑class market.
Yangwang currently has a core product matrix centred on three flagship models, with prices covering 628,000 to 2.15 million RMB, anchoring three core scenarios: off‑road, supercar, and sport luxury.
Yangwang U8. Yangwang's first production model, positioned as a million‑yuan‑class new energy hardcore off‑roader. The U8 Luxury Edition is equipped with e⁴ four‑motor technology and the DiSus‑P Intelligent Hydraulic Body Control System, with independent motors on each wheel, total power exceeding 1,000 horsepower, 0‑100 km/h in 3.6 seconds, CLTC pure electric range of 180 km, and total range exceeding 1,000 km. It features signature capabilities such as zero‑turn, emergency floating, and stable driving with a blown tyre at high speed. It also includes a five‑screen linked intelligent cockpit, a 4nm 5G cockpit chip, and the God's Eye Advanced Driving Assistance System. The U8 Off‑road Player Edition, launched in April 2024, added outdoor survival configurations, including a drone garage, onboard refrigerator, and more professional off‑road modes. The 2026 U8 saw total range increase by 20.5% to 1,205 km, equipped with second‑generation Blade Battery and 9C flash charging, upgraded eTCS 2.0 torque control, and DiSus‑P+ dual‑valve hydraulic shock absorbers. The U8L Ding Shi Edition, launched in September 2025, has a wheelbase 200 mm longer than the U8, positioned as a full‑size executive luxury SUV starting at 1.28 million RMB. The U8L Ding Cang Edition was premiered at the 2026 Beijing Auto Show with an exclusive "Ink Jade Green" paint colour, an Oracle Bone Script gold car logo, and a new large four‑seat layout.
Yangwang U9. Yangwang's second production model, positioned as a pure electric supercar, officially launched in February 2024 at 1.68 million RMB. Built on e⁴ Motor Technology and DiSus‑X, it features four high‑performance motors with total power exceeding 1,000 horsepower and 0‑100 km/h in the two‑second class. At the 2026 Beijing Auto Show, Yangwang launched the U9 Xtreme "Dawn Moment" limited‑production supercar, limited to 30 units globally, equipped with the world's first mass‑produced full‑domain 1200V ultra‑high‑voltage platform, four 30,000‑rpm motors delivering over 3,000 Ps total horsepower, a power‑to‑weight ratio of 1,217 Ps/t, and a Nürburgring Nordschleife lap time of 6 minutes 59 seconds.
Yangwang U7. Yangwang's third production model, positioned as a million‑yuan‑class new energy flagship sedan, launched in March 2025, with the 5‑seater starting at 628,000 RMB and the 4‑seater at 708,000 RMB—Plug‑in Hybrid and Pure Electric at the same price. It is the first to feature DiSus‑Z Intelligent Suspended Body Control (the world's first suspended motor direct‑drive electric suspension), working with e⁴ four‑motor technology to enable all‑terrain zero‑turn, high‑speed blown‑tyre stable driving, and parallel parking. The 2026 U7 EV version has a battery capacity increased to 150.01 kWh, with a CLTC pure electric range of 1,006 km; the PHEV version combines a 2.0T engine with a motor system, delivering total power exceeding 1,000 kW, a total range of 1,100 km, and 0‑100 km/h in 2.9 seconds. All models come standard with second‑generation Blade Battery, with flash charging achieving "5 minutes to half charge, 9 minutes to full charge."
Planned Models: Yangwang U6. According to multiple sources, Yangwang is planning a sports sedan priced at the 500,000‑yuan level, internally codenamed U6, with spy shots already circulating online. It is expected to adopt a fastback coupe shape, further lowering the brand's entry threshold and targeting the youth and tech‑savvy market, with an expected release in late 2026 or early 2027.
Since first deliveries in September 2023, Yangwang's market performance has gone through three stages: "high opening, decline, adjustment."
2024: Strong Opening. After the U8 Luxury Edition launched, it quickly became the sales champion of the million‑yuan‑class new energy SUV market—1,593 units in December 2023, 1,652 in January 2024, breaking 1,500 for two consecutive months. With just 132 days of deliveries, cumulative deliveries broke 5,000 units, setting the fastest sales record for a Chinese million‑yuan‑class SUV. For the full year 2024, cumulative sales were 7,454 units, firmly ranking among the top in the million‑yuan‑class new energy market.
2025: Sales Decline. For the full year 2025, cumulative sales were 4,785 units, a significant year‑on‑year drop of 35.7%. Among the main models, the U8 series had only 2,728 units for the year, down 62% year‑on‑year; the U7 cumulative sales were 1,953 units; the U9, affected by supercar market capacity and extreme manufacturing costs, remained in single digits monthly, with only about 100 units for the full year. Monthly sales rebounded slightly after the U7 launch, reaching 710 units in September and 903 units in December—the year's peak. In the million‑yuan‑class luxury market, Yangwang's sales scale still has a significant gap with traditional luxury SUVs like the Land Rover Defender (over 14,000 units annually) and Land Rover Range Rover (over 14,000 units).
2026: Signs of Rebound. In January 2026, brand sales were 406 units; February 232 units; March rebounded to around 800 units—Q1 overall rebounding compared to the same period in 2025. As of April 2026, cumulative sales broke 10,000 units. The launch of the 2026 flagship matrix and the implementation of flash charging technology are expected to become key factors in the sales recovery.
Yangwang's core technology system is anchored by the "Yangwang Architecture" released in January 2023, covering six core technologies: e⁴ Motor Technology, DiSus, Blade Battery, Super Body, Intelligent Cockpit, and Intelligent Assisted Driving, combined flexibly for different scenario needs.
e⁴ Motor Technology. The core powertrain technology in the Yangwang Architecture, centred on independent four‑motor drive—each wheel equipped with an independent motor, enabling independent torque vector control. e⁴ Motor Technology subverts traditional centralised drive systems, introducing fusion perception for the first time in the industry, achieving deep integration of vehicle environmental perception with faster and more agile response. With this technology, Yangwang models can achieve extreme driving scenarios such as zero‑turn, high‑speed blown‑tyre stable driving (up to 120 km/h), emergency floating, desert climbing, and snowland trapped escape. The e⁴ Motor eTCS 2.0 system in 2026 models further optimises torque control accuracy, enabling intelligent dynamic control across all speed ranges and terrains.
DiSus Intelligent Body Control System. A family of intelligent body control systems independently developed by BYD, covering different vehicle needs. DiSus‑Z is the flagship technology—the world's first suspended motor direct‑drive electric suspension, capable of directly converting electrical energy into power output without hydraulic fluid, with millimetre‑level response speed achieving intelligent electric direct‑drive vertical control. DiSus‑P+ Intelligent Hydraulic Body Control, applied to the U8 series, features dual‑valve hydraulic shock absorbers, significantly improving driving stability under complex road conditions. DiSus‑X is applied to the U9 supercar, providing core technical support for body posture control under track extreme conditions. The 2026 U7 is also equipped with DiSus‑A+ Intelligent Air Body Control, achieving both controllability and comfort through dual‑cavity, dual‑valve technology.
Second‑Generation Blade Battery and Flash Charging Technology. In March 2026, BYD launched the second‑generation Blade Battery, with improved energy density and cycle life, fully equipped on 2026 Yangwang models. Combined with flash charging technology, the U7 achieves "5 minutes to half charge, 9 minutes to full charge, only 3 minutes more at -30°C" charging efficiency; the U8's charging rate triples to 9C, with total range increased by 20.5% to 1,205 km. The "Super e Platform" serves as the technical foundation for BYD's full‑domain kilovolt high‑voltage architecture, achieving comprehensive deployment of 800V‑1200V high‑voltage platforms in Yangwang models.
God's Eye Advanced Driving Assistance System. All Yangwang models are equipped with God's Eye Advanced Intelligent Driving Assistance, supporting Highway Pilot Assist (NOA), City Pilot Assist, e⁴ Parking, Narrow Lane Passage, and Road Surface Preview. 2026 models further upgrade to God's Eye 5.0, with a 3nm 5G in‑vehicle chip, delivering full‑scenario intelligent driving. The U8L Ding Shi Edition is also equipped with all‑scenario privacy security, implementing full‑dimension encryption for travel itinerary and personal data, and NOA blown‑tyre stable driving and stopping functions ensure safety during high‑speed blowouts.
Super Body and Safety Technology. Yangwang models adopt a body‑on‑frame structure and all‑aluminium large frame, combined with IP68‑grade waterproof sealing, supporting the U8's signature emergency floating function. The Blade Battery passes strict safety verification such as needle puncture tests, and the overall vehicle safety standard is leading in the million‑yuan‑class luxury market.
In November 2025, BYD Executive Vice President Li Ke stated at a Zhengzhou media event that Yangwang would begin its global rollout from the UAE in early 2026, premiering and promoting in the Middle East, then expanding to Europe and later the Americas. The early entry into the Middle East is based on the region's high consumption capacity and brand compatibility for ultra‑luxury vehicles. After the Middle East premiere, Yangwang will enter the European market, following Denza's entry in early 2026, and then the American market. Specific overseas model deployment order and market strategy details will be gradually released during the brand's globalisation process.
As of early 2026, Yangwang has not yet formed substantial overseas sales, but the global roadmap is clear, and overseas markets will be an important direction for the brand's long‑term growth.
Yangwang is focused on building the voice of Chinese brands in the million‑yuan‑class luxury market. Its future strategy revolves around three phases: technology iteration, product matrix expansion, and globalisation.
On the product front, the 2026 U7, U8, and U8L are fully equipped with second‑generation Blade Battery and flash charging technology. The brand plans to deploy more models in this price range (600,000‑2,000,000 RMB), including the highly anticipated Yangwang U6 (expected 500,000‑yuan pricing) and higher‑priced products. On brand premium strategy, Hu Xiaoqing has stated that "every model launched by Yangwang is based on long‑term brand development strategy," and the brand will advance on two tracks—extreme performance and top luxury—planning to continuously push from the million‑yuan level to higher price segments.
On the globalisation front, Yangwang has confirmed it will begin its global rollout from the Middle East in early 2026, gradually entering European and American markets. The brand will leverage BYD's global industrial footprint to deliver premium products and services in overseas markets, steadily promoting the revaluation of Chinese car brands in the global high‑end market.
On the brand‑building front, after three years of development, Yangwang is transitioning from the technology demonstration stage to the brand cognition deepening stage. The core task is to deepen brand recognition and service experience among luxury user groups while maintaining technology leadership. The brand will continue to use disruptive technology as its foundation and Eastern aesthetics as its core, deeply cultivating the scenario needs of high‑end users, and gradually completing the three‑step leap of "from technology breakthrough to brand definition to global leadership."
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