LeSEE (Le Super Electronic Ecosystem) is an intelligent electric vehicle brand under the LeEco Group, established in 2014 as the core carrier of LeEco’s “7th Ecosystem.” Founded by LeEco’s founder and then-Chairman and CEO, Jia Yueting, the brand aimed to create a comprehensive intelligent transportation ecosystem covering hardware, software, content, platforms, and shared mobility. This vision was based on the concept of “Electrification, Intelligence, Internetization, and Socialization.”
Once hailed as a pioneer of internet-based car manufacturing in China, LeSEE’s “Ecosystem Car Manufacturing” concept had a profound impact on subsequent new forces in China’s new energy vehicle sector. However, affected by the broken capital chain of its parent company, LeEco, the brand stalled at the end of 2016 and has yet to achieve mass production or delivery to date. To date, LeSEE has only launched two conceptual display models—the LeSEE Concept Car and the LeSEE Pro Concept Car—along with a conceptual framework for a future full-scenario mobility ecosystem.
LeSEE’s origins trace back to late 2013. At that time, the global popularity of Tesla’s Model S provided significant inspiration to Jia Yueting. In February 2014, despite strong opposition from most senior executives within LeEco, Jia Yueting secretly formed the Super Car project team and appointed himself as the person in charge. In December of the same year, he publicly announced the “SEE Project” (Super Electric Ecosystem) on Weibo, officially declaring that LeEco would build super electric vehicles and a complete car ecosystem, with the core concept being “The Internet Reconstructs the Automobile Industry.”
Between 2014 and 2015, LeSEE rapidly built a global management and technical team, attracting numerous executives from traditional automotive companies. Key hires included Lu Zhengyu, former General Manager of Infiniti China; Ni Kai, former Head of Baidu’s Autonomous Driving Project; and Ding Lei, former VP of SAIC. In April 2015, LeEco released the intelligent car UI system, LeUI Auto version, positioning itself in the internet-connected vehicle sector. In terms of ecosystem synergy, LeEco strategically invested in charging pile companies and held a controlling stake in ETO (YiDao), attempting to build a complete “Car-Charging-Travel” closed loop.
2016 marked the absolute peak year for LeSEE. On April 20, at the “Without Breaking Boundaries, There is No Ecosystem” new product launch event held at the LeEco Ecological Center in Beijing, the first LeSEE concept car made a grand appearance, stunning the audience. In August of the same year, LeEco announced an investment of 20 billion RMB to build a super car factory in Deqing, Zhejiang, with a planned annual output of 400,000 units. However, the capital chain crisis of the LeEco system soon erupted, causing the entire car project to slow down abruptly amid the financial downturn. After the end of 2016, the LeSEE factory construction project stalled, and the mass production plan was de facto shelved indefinitely, failing to deliver any finished cars to customers.
In July 2024, Jia Yueting mentioned LeSEE again during an interview, stating that Faraday Future (FF) and LeSEE constitute a dual-brand strategy under FF. LeSEE is positioned as a mass-production model for a broader market, but the brand has not yet restarted the mass production process.
LeSEE has mainly launched two conceptual display models at the product level and has not formed a true mass production product line.
LeSEE First Concept Car (April 2016): The brand’s first concept model, positioned as a super-high-end D-class internet autonomous electric sedan. The entire vehicle was independently and forward-developed by LeEco, possessing all intellectual property rights. The body design is highly futuristic, with smooth and flowing overall lines. The front features a grille-less design, replaced by an ultra-large LED screen and a surrounding flashing light strip. The body dimensions are 3,465 mm in length, 1,625 mm in width, 1,530 mm in height, with a wheelbase of 2,345 mm. Inside, it is equipped with a “petal-style” foldable steering wheel, which retracts into the front bulkhead in autonomous driving mode to release passenger space. The car supports remote summoning and automatic parking via LeEco Super Phones, featuring advanced intelligent functions such as face recognition, emotion recognition, environmental recognition, and path recognition. According to official announcements at the time, the LeSEE Concept Car’s top speed can reach 210 km/h, with a 0–100 km/h acceleration time of 4.1 seconds and a range exceeding 400 km, with parameters benchmarked against Tesla’s Model S at the time.
LeSEE Pro Concept Car (October 2016): An upgraded version of the first concept car, making its global debut at the LeEco North America landing event in San Francisco in October 2016. The Pro version features new changes in the front face design; the C-pillar is more streamlined; the headlight LEDs can automatically change color based on driving mode and driver status; and traditional side-view mirrors are replaced by cameras to reduce wind resistance. In autonomous driving mode, the steering wheel and center console can merge into one, and the rear seat is equipped with a pillow-mounted large-screen entertainment system. LeSEE Pro continues to use electromagnetic induction wireless charging technology, capable of sensing charging on both the left and right sides of the vehicle body. Event information at the time stated, “The vehicle has officially entered mass production in the US, and production is on a countdown,” but this was ultimately not fulfilled.
LeSEE never officially entered sales channels, so there is no actual sales data. During the 2016 Beijing Auto Show, New Hope Group Chairman Liu Yonghao stated on the spot that he wanted to become the first owner of the LeSEE brand globally, but this intention ultimately failed to convert into an actual transaction. LeEco once planned to open its first super car flagship store at the Beijing China World Trade Center, but the plan also collapsed with the broken capital chain. LeEco also initiated the application process for new energy vehicle production qualifications that year but failed to obtain the mass production access qualifications issued by the Ministry of Industry and Information Technology.
The vision displayed by LeSEE to the outside world includes four major core technology pillars:
"Four Modernizations" Concept System: The brand takes Electrification, Intelligence, Internetization, and Socialization as its four cornerstones, aiming to create a global internet-based intelligent electric shared mobility ecosystem. LeSEE is not only positioned as a means of transportation but also seen as a "mobile robot" and a "dreamy third space." Through ecosystem synergy (reverse interaction), it integrates LeEco’s video content, smart terminals, cloud platforms, and other resources into the automotive scenario.
100% Independent Forward Development: Jia Yueting emphasized in multiple press conferences that LeSEE owns all independent intellectual property rights and is China’s first high-end D-class electric sedan independently forward-developed from start to finish by an internet company. LeEco has accumulated a total of 833 patents related to electric vehicles and internet-connected vehicles worldwide.
Autonomous Driving and Smart Cockpit: The LeSEE Concept Car can realize advanced auxiliary driving functions such as remote summoning, automatic parking, environmental perception, and path planning. The equipped "petal-style" steering wheel can automatically fold and retract in autonomous driving mode. The vehicle also possesses self-learning capabilities, perceiving driver emotions and driving status through facial recognition and making corresponding system adjustments.
Electromagnetic Induction Wireless Charging: LeSEE full-series models plan to adopt electromagnetic induction charging technology. The front position of the vehicle’s A-pillar can sense charging, eliminating the need to consider the fuel port position like traditional fuel vehicles. During the charging process, the headlights will light up, intuitively showing the charging status to the outside world.
At the level of power batteries and "three-electric" systems, LeSEE has never disclosed core technology details such as detailed battery chemical composition, cell suppliers, motor power, and BMS thermal management parameters. In addition, although the LeSEE mass production platform and Faraday Future (FF) theoretically have strategic synergy, due to both parties belonging to different legal entities and R&D systems acting independently, they were unable to achieve substantial technology sharing and supply chain synergy at the mass production stage.
LeSEE was positioned as a global brand from its inception. LeEco reached strategic cooperation agreements with BAIC and Aston Martin in the early stages, and established R&D layouts with multiple technology companies and suppliers in Europe. In October 2016, LeEco held the North America landing event in San Francisco, regarding LeSEE Pro as a core component of LeEco's full ecosystem product system formally landing in the US market. LeSEE's global R&D team was once distributed in Beijing, Shanghai, Silicon Valley, Los Angeles, Munich, Germany, and London, UK, with the global R&D management team exceeding 1000 people at one point. The brand also established certain strategic cooperation with the then-startup EV company Faraday Future, but both parties ultimately failed to achieve substantial results in technology sharing and joint platform construction. LeSEE never entered the European and right-hand drive markets for sales.
As of 2026, the LeSEE brand has not officially restarted the mass production plan. The LeEco system is still in the process of long-term debt restructuring and asset disposal, and the super car factory project located in Deqing, Zhejiang has been stalled for a long time. In July 2024, Jia Yueting stated in public remarks that LeSEE is still positioned as a mass-production model for the mass market under the Faraday Future banner, forming a high-low pairing with FF in the dual-brand strategy in the US market, but no clear timetable or financial arrangement was given.
Considering the current actual financial and operational status of the LeEco system, the possibility of LeSEE restarting the production line and achieving mass production is extremely low. The two conceptual display cars (LeSEE and LeSEE Pro) belonging to the brand faded from public view after the 2016 global tour and have not been updated or mass-produced since. Although LeSEE was a very courageous exploration from the perspective of "Internet companies venturing into cross-industry car manufacturing" in 2016, it ultimately failed to achieve the leap from technical concepts to commercial implementation. Its grand concept of "Ecosystem Car Manufacturing" was later followed by Chinese new forces such as Li Auto, NIO, and XPeng in their respective commercial practices and policy environments, taking different evolutionary paths.
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