LUNAZ is a top-tier automotive electrification modification and engineering service brand originating from the United Kingdom, co-founded by David Lorenz and former Renault F1 Team technical director Jon Hilton in 2018 at Silverstone, UK. The brand name is derived from the founder's daughter's name, Luna. Its core business involves taking classic British models from the 1950s to the 1960s, such as Bentley, Jaguar, Rolls-Royce, Land Rover Range Rover, and Aston Martin, and transforming them into zero-emission custom vehicles through complete car disassembly restoration and implanting self-developed electric powertrains. The car logo is composed of a right-tilted polygon and inward-extending angular lines, with a strong sense of design, visually distinctive. The brand received a strategic investment from David Beckham with 10% shares in 2021, with the valuation reaching approximately $200 million at one point.
The birth of LUNAZ stems from a landmark electrification modification event. In 2018, David Lorenz saw a 1960s Jaguar E-Type appear in an electrified image at Prince Harry and Meghan Markle's wedding. This fusion of traditional aesthetics and modern driving power fascinated him. He subsequently co-founded LUNAZ with former Renault F1 Team technical director Jon Hilton.
In 2020, the brand's first modified work—a seven-seater Rolls-Royce Phantom luxury sedan was officially released. Since then, the brand has developed rapidly, attracting investment from well-known investors including the Beckhams, Ruben Brothers, and Barclays Family. In 2021, Beckham formally became an investor with 10% shares, and that same year LUNAZ launched a large-scale expansion at Silverstone Technology Park, with the number of employees increasing by 500% to 120 within 12 months.
In early 2024, the brand experienced a major restructuring. The classic car electrification business briefly paused and restarted in May of the same year. While expanding civilian modification business, LUNAZ extended its reach into broader industrial and commercial fields, establishing three major business entities: LUNAZ Design maintains classic car electrification modification, LUNAZ Applied Technologies focuses on re-design and electrification of special industrial and commercial vehicles, and LUNAZ Powertrain produces modular electric drive systems for OEM and T1 suppliers. By 2025, the brand has completed about 50 custom works, with overseas orders surging 150% compared to the previous year. In 2026, LUNAZ launched its 50th custom work—the Aston Martin DB6, and for the first time adopted a 5.0-liter inline-six internal combustion engine power solution, marking the brand's formal shift to a new strategy of "Powertrain Agnostic".
LUNAZ's product line can be divided into three major sectors: classic car electrification modification, pure internal combustion engine custom modification, and industrial/commercial modification based on car model series.
Classic Car Electrification (2019 to Present): LUNAZ's core business. Every vehicle is implanted with self-developed electric drive systems after original version top-tier restoration. Covered models include:
Jaguar Series: XK120, XK140, XK150, etc., were the first modification targets the brand got involved in;
Rolls-Royce Series: Phantom V (Phantom V, from 1961) and Silver Cloud (Silver Cloud, from 1956), adopting 80kWh to 120kWh battery packs, range over 250 miles;
Bentley Series: Continental S1, S2, S3 two-door and four-door versions, starting price £350,000;
Land Rover Range Rover Classic: offering long wheelbase and short wheelbase body types, Town and Country two interior packages. Among them, the Safari convertible is based on a 40-year-old Range Rover modification, removing roof, door pillars and reinforcing chassis, dual motor 4WD system total power 375 horsepower;
Aston Martin DB6: starting price $1.3 million, the brand's highest-priced electric modification work.
Internal Combustion Engine Custom Modification Series (Added in 2026): LUNAZ's 50th custom work—the Aston Martin DB6, did not adopt electric modification solution, but implanted a 5.0-liter inline-six engine to replace the original 4.0-liter engine, power increased from 280 horsepower to 350 horsepower, marking the brand's evolution towards "Powertrain Agnostic" direction.
LUNAZ Applied Technologies Series (2021 to Present): Focusing on remanufacturing and electrification of Class 6 and Class 8 heavy industrial vehicles, including heavy-duty cargo trucks, garbage collection vehicles, fire trucks, and airport scissor lift platforms and other commercial special vehicles.
LUNAZ's market performance shows a significant upward trend. In 2025, overseas orders surged 150% year-on-year, with orders from international markets such as the United States, UAE, Saudi Arabia, Belgium, France, Monaco, and India accounting for as high as 65% of the total. Although the number of orders only increased by 4% year-on-year, the brand's overall revenue grew by 19%, reflecting a continuous rise in per-transaction value. Average transaction value grew by 18%, with used market retention rate average premium of 22%.
In terms of production and delivery, since the production line restarted in May 2024, all capacity in 2025 has been fully reserved, with order schedules extended to the second half of 2026. The brand's annual production capacity is about 110 vehicles, with a long-term goal to increase modification capacity to 4,000 vehicles per year by 2028. In terms of pricing, Land Rover Range Rover modification version starting price is about $286,000, Bentley Continental and Rolls-Royce Silver Cloud starting price £350,000, Aston Martin DB6 starting price as high as $1.3 million. Beckham purchased an electrified Jaguar XK140 in 2022 as a wedding gift for his eldest son.
LUNAZ's core competitiveness is concentrated in two major areas: self-developed electric drive powertrains and OEM+ level restoration craftsmanship.
In terms of electric drive systems, LUNAZ developed a fully proprietary exclusive electric drive platform, "tailor-made" for different models rather than universal part assembly. The team selects OEM-level cells and motors, with system power covering a range of about 280kW to 375 horsepower on different models. Battery capacity options from 80kWh to 120kWh, support CCS DC fast charging, maximum range is about 255 miles (about 410 km), with 0-60 mph acceleration completed within 5 seconds on models like Rolls-Royce Phantom V. All models are equipped with kinetic energy recovery systems, suspension systems comprehensively redesigned (including adjustable shock absorbers and custom springs), and equipped with front six-piston rear four-piston brake calipers. For safety, the vehicle will execute 192 voltage measurements and check battery pack temperatures at 96 points before starting.
In terms of restoration and customization, the total modification cycle for each vehicle exceeds 5,500 hours, processes include: full car 3D scanning -> creating precise CAD models -> full car stripping to bare metal for restoration -> body and chassis reinforcement -> power and chassis system re-design -> interior modernization renovation. Interior modification investment is about 1,000 items of work, integrating Apple CarPlay and Android Auto, rearview camera, USB-C ports and automatic air conditioning and other modern configurations, while retaining original car classic elements such as walnut wood panels etc. After modification, the vehicle still maintains original off-road ability, wading depth can reach 500 mm.
In terms of comprehensive engineering, thanks to co-founder Jon Hilton's F1 racing background, LUNAZ has deep accumulation in vehicle dynamics tuning. Chassis, steering and braking systems have been comprehensively upgraded to match the power increase brought by electric drive, manual reinforced welding and carbon fiber reinforcement and other racing-level crafts run through the entire manufacturing process. In heavy industry modification, remanufacturing and electrification crafts can extend the original vehicle's life by about 70%, while ensuring safety, significantly reducing overall carbon emissions.
LUNAZ is headquartered within the renowned Silverstone Technology Cluster in the UK, a global hub for racing and precision engineering that provides the brand with access to a top-tier pool of technical talent. The company has not established overseas production branches, relying instead on direct communication channels to serve its global clientele.
In 2025, overseas market demand surged by 150% year-on-year, with international customers spanning countries such as the United States, the UAE, Saudi Arabia, Belgium, France, Monaco, and India. In the Asia-Pacific region, markets with deep-rooted classic car cultures, particularly Japan and Australia, are emerging as potential growth areas for the brand. Currently, LUNAZ has not set up official sales or service networks in mainland China, though some of its creations have appeared at Chinese auto shows and gained media attention through third-party channels.
LUNAZ's future strategy is advancing simultaneously in three key directions: diversified power solutions, expanded production capacity, and scaled industrial applications.
Regarding power solutions, the brand’s 50th custom project in 2026 marks its formal entry into the "Powertrain Agnostic" era. For customers who wish to retain the exhaust notes and traditional driving experience of internal combustion engines, LUNAZ will offer deeply reinforced high-performance ICE options as alternatives to electrification.
In terms of capacity expansion, the brand currently operates a 33,000-square-foot facility within the Silverstone Technology Cluster, with long-term plans to increase its annual modification capacity to 4,000 vehicles.
For the industrial and commercial vehicle sector, LUNAZ Applied Technologies will continue to promote the electrification and remanufacturing of heavy trucks. The company aims to provide global public and commercial fleet operators with solutions that offer a total cost of ownership (TCO) significantly lower than purchasing new pure electric commercial vehicles, facilitating a smooth transition from diesel to zero-emission power over the next decade. LUNAZ has already established cooperation with UK clients such as Biffa, with plans to electrify their fleets within the next seven years. Amidst impending bans on new fuel vehicles in multiple countries by 2030, LUNAZ is committed to becoming a key technical force in the global circular economy and sustainable transportation transformation.
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