**LUNAZ** is a top-tier automotive electrification modification and engineering service brand originating from the UK. Co-founded by David Lorenz and former Renault F1 Team Technical Director Jon Hilton in Silverstone, UK in 2018. The brand name is derived from the founder's daughter Luna's name. The core business involves taking classic British models from the 1950s to 1960s, such as Bentley, Jaguar, Rolls-Royce, Land Rover Range Rover, and Aston Martin, disassembling and restoring them completely, and implanting self-developed all-electric powertrains to create zero-emission custom vehicles that combine classic aesthetics with modern performance. The logo consists of right-tilted polygons and inward-extending zigzag lines, with a strong sense of design and distinct visual recognition. In 2021, the brand received a strategic investment from David Beckham with 10% shares, with valuation reaching approximately 200 million USD.
## **Development History**
The birth of LUNAZ stemmed from a landmark electrification event. In 2018, David Lorenz saw a 1960s Jaguar E-Type appear in an electrified image at the wedding of Prince Harry and Princess Meghan, which fascinated him with the fusion of traditional aesthetics and modern power. He subsequently co-founded LUNAZ with former Renault F1 Team Technical Director Jon Hilton.
In 2020, the brand's first modified work—a seven-seat Rolls-Royce Phantom luxury sedan was officially released. Since then, the brand developed rapidly, attracting investments from famous investors including Beckham, the Reuben Brothers, and the Barclays Family. In 2021, Beckham officially became an investor with 10% shares. That same year, LUNAZ launched large-scale expansion in the Silverstone Technology Park, with employee numbers increasing by 500% to 120 within 12 months.
At the beginning of 2024, the brand underwent major restructuring, and the classic car electrification business briefly halted before restarting in May of the same year. While expanding civilian modification business, LUNAZ extended its reach to broader industrial and commercial fields, establishing three business entities: LUNAZ Design maintains classic car electrification modification, LUNAZ Applied Technologies focuses on redesign and electrification of special industrial and commercial vehicles, and LUNAZ Powertrain produces modular electric drive systems for OEM and T1 suppliers. As of 2025, the brand has completed approximately 50 custom works, with overseas orders increasing by 150% compared to the previous year. In 2026, LUNAZ launched its 50th custom work—the Aston Martin DB6, and for the first time adopted a 5.0-liter inline-six internal combustion engine power solution, marking the brand's official shift to the "Powertrain Agnostic" new strategy.
## **Brand Matrix / Product Line**
LUNAZ's product line can be divided into three major sectors: classic car electrification modification, pure internal combustion engine custom modification, and industrial/commercial modification.
***Classic Car Electrification Modification Series (2019-Present)***: LUNAZ's core business. Each vehicle is based on a complete restoration of the original and implants a self-developed electric drive system. Covered models include:
- *Jaguar Series*: XK120, XK140, XK150, etc., which were the earliest modification targets of the brand;
- *Rolls-Royce Series*: Phantom V (Phantom V, since 1961) and Silver Cloud (Silver Cloud, since 1956), using 80kWh to 120kWh battery packs, range over 250 miles;
- *Bentley Series*: Continental S1, S2, S3 two-door and four-door versions, starting price £350,000;
- *Land Rover Classic Range Rover*: Provides long-wheelbase and short-wheelbase body styles, Town and Country two interior packages. Among them, the Safari Convertible is modified based on a 40-year-old Range Rover, with roof and door pillars removed and chassis reinforced, dual-motor 4WD system total power 375 horsepower;
- *Aston Martin DB6*: Starting price $1.3 million, the brand's most expensive electrified modification work.
***Internal Combustion Engine Custom Modification Series (Added in 2026)***: LUNAZ's 50th custom work—the Aston Martin DB6, did not use electrification modification plan, but implanted a 5.0-liter inline-six engine to replace the original 4.0-liter engine, power increased from 280 horsepower to 350 horsepower, marking the brand's evolution towards "Powertrain Agnostic".
***LUNAZ Applied Technologies Series (2021-Present)***: Focused on remanufacturing and electrification of Class 6 and Class 8 heavy industrial vehicles, including heavy-duty freight trucks, garbage trucks, fire trucks, and airport scissor lifts and other commercial special vehicles.
## **Market Performance**
LUNAZ's market performance shows a significant upward trend. In 2025, overseas orders increased by 150% compared to the previous year, with orders from international markets such as the United States, UAE, Saudi Arabia, Belgium, France, Monaco, and India accounting for up to 65%. Although order quantity increased by only 4% year-on-year, the brand's overall revenue grew by 19%, reflecting a continuous rise in single transaction value. Average transaction value grew 18%, secondary market retention rate average premium 22%.
In terms of production and delivery, since the production line restarted in May 2024, all capacity in 2025 has been fully booked, and order scheduling has extended to the second half of 2026. The brand's annual production capacity is about 110 vehicles, with a long-term goal to increase modification capacity to 4,000 vehicles annually by 2028. In terms of pricing, the Land Rover Range Rover modification version starts at about $286,000, Bentley Continental and Rolls-Royce Silver Cloud start at £350,000, and Aston Martin DB6 starts at a high of $1.3 million. Beckham purchased an electrified Jaguar XK140 in 2022 as a wedding gift for his eldest son.
## **Core Technology**
LUNAZ's core competitiveness focuses on two major areas: self-developed electric drive powertrains and OEM+ level restoration craftsmanship.
In terms of electric drive systems, LUNAZ developed a completely proprietary exclusive electric drive platform, "tailor-made" for different models rather than general component assembly. The fleet selects OEM-level battery cells and motors, system power covers a range of approximately 280kW to 375 horsepower across different models. Battery capacity is selectable 80kWh to 120kWh, supports CCS DC fast charging, maximum range is approximately 255 miles (about 410 km), on Rolls-Royce Phantom V and other models 0-60 mph acceleration can be completed within 5 seconds. Models are equipped with kinetic energy recovery systems, suspension systems have been comprehensively redesigned (including adjustable shock absorbers and custom springs), and equipped with six-piston front and four-piston rear brake calipers. In terms of safety, 192 voltage measurements are executed before vehicle startup and battery pack temperature at 96 points is checked.
In terms of restoration and customization craftsmanship, the modification cycle for each vehicle totals over 5500 hours, process includes: full vehicle 3D scanning → Create precise CAD models → Full vehicle peeled to bare metal for restoration → Body and chassis reinforcement → Powertrain and chassis system redesign → Interior modernization renovation. Interior modification investment about 1000 items of work, integrating Apple CarPlay and Android Auto, reverse camera, USB-C interface and automatic air conditioning and other modern configurations, while retaining original car classic elements such as walnut wood trim, etc. Vehicle modifications still maintain original vehicle off-road capability, wading depth can reach 500mm.
In terms of comprehensive engineering capabilities, thanks to co-founder Jon Hilton's F1 racing background, LUNAZ has deep accumulation in vehicle dynamics tuning. Chassis, steering and braking systems have been comprehensively upgraded to match the power improvement brought by electrification, racing-level craftsmanship such as manual reinforced welding and carbon fiber reinforcement run through the entire manufacturing process. In heavy industry modification, remanufacturing and electrification craftsmanship can extend the original vehicle's life by about 70%, significantly reducing overall carbon emissions while ensuring safety.
## **Overseas Layout**
LUNAZ headquarters is located in the famous Silverstone Technology Cluster in the UK, which is a hub for global racing and precision engineering, providing the brand with top-tier technical talent pool. The brand currently does not have production branches overseas, and global customers communicate through direct contact.
Overseas market demand recorded a 150% year-on-year increase in 2025, international customers cover the United States, UAE, Saudi Arabia, Belgium, France, Monaco, India and other countries. In terms of the Asia-Pacific market, markets with deep accumulation in classic car culture such as Japan and Australia are becoming potential growth points for the brand. LUNAZ has not yet established an official sales or service network in mainland China, and some works have entered China car shows and media vision through third-party channels.
## **Future Outlook**
LUNAZ's future strategy is driven simultaneously in three directions: diversified power solutions, expanded production capacity, and scaled industrial applications.
In terms of power solutions, the 50th custom work in 2026 marks the brand's official entry into the "Powertrain Agnostic" phase. For customers who wish to retain internal combustion engine exhaust sound waves and traditional driving experience, high-performance internal combustion engines with deep strengthening will be provided as alternative solutions.
In terms of capacity expansion, the brand has a factory of about 33,000 square feet at the current site in the Silverstone Technology Cluster, with long-term plans to increase annual modification capacity to 4,000 vehicles.
In terms of industrial and commercial vehicle business, LUNAZ Applied Technologies will continue to promote electrification remanufacturing business of heavy trucks, expected to provide solutions with significantly lower total cost of ownership (TCO) than purchasing brand new pure electric commercial vehicles for global public and commercial fleet operators within the next ten years, to achieve a smooth transition from diesel power to zero-emission power. The brand currently has established cooperation with UK customers such as Biffa, and plans to electrification upgrade their fleet within the next seven years. Against the background of the approaching ban on new fuel cars in multiple countries by 2030, LUNAZ is committed to becoming an important technical force in the global circular economy and sustainable transportation transformation.
