The Oumaijia is an all-electric microcar introduced by Jiangsu Huazi Vehicle Industry Co., Ltd. (known as "Huazi Automobile"). It made its debut in 2022, followed by an annual facelift model in 2023. Founded in 2017 and headquartered in Danyang, Zhenjiang, Jiangsu Province, Huazi Automobile is an independent carmaker with complete-vehicle manufacturing qualifications for new energy electric vehicles. The Oumaijia serves as one of the marque's core models, positioned as an A00-segment urban runabout that highlights distinctive retro styling, a dual-motor all-wheel-drive system, and a 219 km pure electric range as its headline selling points. The 2023 Oumaijia was offered in four variant trims with official retail prices ranging from RM46,800 to RM59,800, before being discontinued in 2024.
The Oumaijia is manufactured by Jiangsu Huazi Vehicle Industry Co., Ltd. and is positioned as an all-electric microcar (A00-segment). Its primary selling points include distinctive retro styling, a dual-motor all-wheel-drive setup rarely seen at this price point, and a maximum pure electric range of up to 219 km under CLTC test cycles. The 2023 Oumaijia was available in four variant trims: 128 Range Standard Edition, 128 Range Flagship Edition, 219 Range Standard Edition, and 219 Range Flagship Edition. The model is aimed primarily at urban commuters, families looking for a second runabout, and younger buyers seeking a quirky, personalised look, competing against mainstream electric microcars such as the Wuling Hongguang MINIEV, Chery QQ Ice Cream, and Changan Lumin.
The Oumaijia features an exterior design with high visual distinction in its class, blending retro elements with quirky details. The front end adopts a closed-off fascia with quad circular retro halogen headlamps, paying tribute to classic microcar styling. Five-point LED daytime running lights (DRLs) are integrated into both sides of the front bumper, further accentuating the front end's layered look and presence.
In profile, the car features a fastback silhouette with a protruding rear end as one of its signature cues, paired with upper and lower character lines running the length of the body to create unique proportions. It adopts a 2-door, 4-seater layout riding on 15-inch wheels wrapped in 175/55 R15 tyres. The rear styling mirrors the front design language, featuring a crisp right-angled transition between the rear windscreen and tailgate. Quad circular tail lamps echo the headlamps, complemented by a sporty diffuser accent integrated into the lower rear bumper.
Dimensions-wise, the Oumaijia measures 3,444 mm long, 1,550 mm wide, and 1,535 mm tall, with a wheelbase of 2,350 mm. Compared to other microcars in the same segment, its longer wheelbase provides a notable advantage in cabin legroom.
Inside, the Oumaijia features a youthful cabin layout. The dashboard houses a three-spoke flat-bottom steering wheel, a 5-inch digital instrument cluster, and a 9-inch floating touchscreen infotainment unit. The air-conditioning controls retain physical buttons for easy tactile operation on the move, while gear selection is handled via a rotary electronic dial. For seating, leatherette sports seats come standard across the range, with manually adjustable front seats and a rear bench that folds down in a single piece to boost cargo room.
The Oumaijia is powered by a front and rear dual-motor setup delivering a combined system output of 24 kW (33 PS) and 110 Nm of torque. The front motor generates 4 kW (25 Nm), while the rear motor puts out 20 kW (85 Nm). Paired with a single-speed direct-drive transmission, the car achieves a top speed of 100 km/h.
Range-wise, the EV offers two lithium iron phosphate (LFP) battery pack options: the 128 km variant gets a 10.24 kWh battery pack supplied by Tianneng New Energy, while the 219 km variant is fitted with an 18.43 kWh battery pack from Hangtian Lithium Battery. Pure electric range ratings under CLTC standards stand at 128 km and 219 km respectively. In terms of AC charging, the 128 km version takes 4 hours for a full charge, while the 219 km variant requires 8 hours. DC fast charging is not supported on any variant.
Notably, the model adopts a dual-motor 4WD setup, which is exceptionally rare for an electric microcar in the RM40,000–RM60,000 bracket, theoretically offering superior traction on wet surfaces and during off-the-line acceleration.
Under the skin, the Oumaijia utilises an electric all-wheel-drive setup (electric AWD) with drive motors on both axles. It features MacPherson strut independent suspension up front and a solid axle non-independent setup at the rear (with some specifications listing a multi-link arrangement). It is equipped with electric power steering (EPS), boasting a tight minimum turning radius of just 3.75 metres for effortless U-turns in narrow city streets and hassle-free manoeuvring in tight parking bays.
Braking is handled by solid discs up front and drum brakes at the rear, coupled with a traditional mechanical handbrake. It rides on 175/55 R15 tyres with a front track of 1,360 mm and a rear track of 1,342 mm, with kerb weight rated between 840 kg and 880 kg. Selectable drive modes include Eco and Sport, while a reverse camera is standard equipment for parking assistance.
The cabin is built with practicality in mind, featuring a 5-inch LCD digital meter cluster and a 9-inch floating touchscreen infotainment display with Bluetooth telephony and smartphone screen mirroring across the range. A rotary gear selector is fitted, alongside a urethane steering wheel with tilt adjustment.
Standard creature comforts include leatherette upholstery, front sports seats, front power windows, manual air conditioning, two USB ports, and a two-speaker audio system. Remote keyless entry, push-start ignition, and a tyre pressure monitoring system (TPMS) warning are also standard. The rear seat folds down flat to expand boot space. Higher-spec Flagship variants offer additional amenities, though detailed equipment lists have not been fully disclosed.
On the safety front, the Oumaijia comes standard with Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), a tyre pressure warning system, and rear ISOFIX child seat anchors. However, the model lacks advanced electronic driver aids such as Brake Assist (BA/EBA), Traction Control (TCS), and Electronic Stability Control (ESP).
In terms of driver assistance, rear parking sensors and a reverse camera are fitted as standard, though it lacks cruise control and auto brake hold. Its driver assistance capability is rated at Level 0 with no active safety intervention. Compared with similarly priced rivals, the Oumaijia offers only basic passive safety equipment, with the omission of critical active safety systems like ESP standing out as a significant drawback.
As Huazi Automobile's flagship offering, the Oumaijia established a distinct niche in the electric microcar segment upon its 2022 debut, thanks to its retro styling and a segment-exclusive dual-motor AWD system. The 2023 facelift added two new variants to expand the lineup, with pricing maintained between RM46,800 and RM59,800.
In terms of competitive edge, the Oumaijia stands out with its dual-motor AWD system (unique at this price point), a generous 2,350 mm wheelbase (surpassing the Wuling Hongguang MINIEV's 1,940 mm), an available 219 km range variant, and its distinctive retro design. Nevertheless, drawbacks such as the lack of DC fast charging, the absence of active safety kit like ESP, low brand recognition (Huazi being a relatively young marque founded in 2017), and limited after-sales service network coverage have hindered its wider market adoption.
Sales figures for the Oumaijia have not been publicly disclosed in detail. As a regional automaker, Huazi Automobile lags significantly behind leading brands in terms of brand equity and dealer reach, positioning the Oumaijia largely as an exploratory offering in the electric microcar segment. Notably, the brand offered a lifetime battery warranty (unlimited mileage and years) for the first owner (subject to official terms and conditions), helping to ease consumer concerns over battery longevity.
In summary, the Huazi Automobile Oumaijia is an electric microcar that leverages retro styling, dual-motor all-wheel drive, and a long wheelbase to establish a unique position in the RM40,000–RM60,000 segment. For urban short-distance commuters looking for stand-out styling, all-wheel traction, and who rely primarily on home AC charging, the Oumaijia is an intriguing choice. However, when measured against heavyweight contenders like the Wuling Hongguang MINIEV and Changan Lumin, it falls short in brand presence, fast-charging support, safety kit, and after-sales support. The model was officially discontinued in 2024.
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