Haima 7X-E

The Haima 7X-E is Haima Auto's first all-electric mid-to-large MPV, officially launched to the market in 2022. Developed on the platform architecture of the petrol-powered Haima 7X, this model is engineered to provide intelligent, energy-efficient mobility solutions for family users, government and corporate fleets, as well as e-hailing operators. As Hainan Province's first independently developed and mass-produced new energy intelligent vehicle, the 7X-E marks a major strategic milestone in Haima Auto's transformation, demonstrating the carmaker's technological exploration and industrialisation push into electrification and intelligent driving.

Vehicle Overview

Positioned as a mid-to-large 7-seater MPV, the Haima 7X-E measures 4,815 mm in length, 1,874 mm in width, and 1,720 mm in height, with a generous wheelbase of 2,860 mm.

Design Aesthetics: Retaining the design essence of the petrol-powered Haima 7X, the exterior styling was penned by Italian design house Pininfarina, incorporating yacht-inspired streamlined contours for a distinctive road presence. As a pure electric model, the front fascia adopts a closed-off grille, enhancing overall visual integration whilst effectively reducing aerodynamic drag. 

Target Segment: Primarily tailored for large families with two or more children, corporate fleet duties, and cost-conscious e-hailing service providers. 

Powertrain Architecture: Driven by a high-efficiency "3-in-1" electric drive system, the entire lineup is equipped with battery packs sourced from CATL, delivering a CLTC-rated electric driving range of up to 510 km to cater to both daily urban commutes and long-distance journey requirements.

Development History

The introduction of the Haima 7X-E is not only an electrified extension of the Haima 7X nameplate, but also a major strategic step by Haima Auto in the new energy vehicle space.

Project Background and Launch (2022): In September 2022, the Haima 7X-E was officially launched in Hainan. It broadened the brand's product portfolio and filled the local manufacturing void for premium new energy MPVs in Hainan Province. From its debut, the vehicle championed spaciousness, long electric driving range, and smart connectivity as its core selling propositions.

Technical Iteration and Fleet Rollout (2023–2024): Capitalising on market feedback, the Haima 7X-E received software updates to fine-tune its range estimation algorithms and advanced driver assistance systems. Concurrently, Haima Auto proactively deployed the model into taxi and e-hailing pilot programmes, validating the durability and reliability of its EV powertrain and battery systems through demanding commercial fleet operations.

Current Status (2026): Moving into 2026, the Haima 7X-E serves as a cornerstone of Haima's electric MPV lineup. Despite fierce competition in the domestic electric MPV arena, the 7X-E maintains steady delivery volumes in specific regional markets (such as Hainan) and specialised commercial sectors, underpinned by its practical 2+2+3 seating layout and efficient fast-charging capabilities.

Market Performance 

Market Position: Pitched as a high-value, accessible pure electric MPV, the Haima 7X-E sidesteps head-on rivalry with high-end luxury electric MPVs, carving out a distinct niche within the mid-tier family and commercial transport segments with strong product differentiation.

Owner Feedback: Owners consistently commend its clever cabin packaging (featuring second-row captain chairs), pliant ride comfort, and low running costs typical of an EV. In 2026, user sentiment remains positive regarding its 510 km range capability and its rapid DC charging performance, taking just 30 minutes to replenish from 30% to 80% state of charge.

Key Technologies

Electric Drive and Energy Management: The MPV features an efficient "3-in-1" flat-wire hairpin electric motor system delivering a comprehensive system efficiency of 97%, significantly curbing electrical energy loss. Paired with E-booster high-efficiency regenerative braking, energy recuperation efficiency reaches up to 40%, effectively extending real-world driving range.

Intelligent Driver Assistance: The Haima 7X-E deeply integrates an intelligent driver assistance system co-developed with Baidu, supporting Auto Parking Assist (APA), Remote Parking Assist (RPA), and Home-zone Automated Valet Parking (HAVP), greatly easing parking manoeuvres for a large MPV in tight urban spots. 

Safety and Structure: The vehicle employs a robust body structure built with high-strength steel and is equipped with multi-layered battery pack protection. Combined with an advanced Battery Management System (BMS), it ensures all-weather driving safety and battery stability. 

Future Plans

As of 2026, Haima Auto is focused on cascading more smart features across the lineup to sharpen its edge in the pure electric MPV segment. Moving forward, the carmaker plans to continuously enhance its smart cockpit via over-the-air (OTA) updates, introducing more scenario-tailored features for large families. At the same time, the brand will leverage its dual research in hydrogen fuel cell and battery electric vehicle platforms, exploring further powertrain possibilities on the 7X platform to meet evolving market demands.