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HUAJING is the high-end smart electric vehicle brand officially launched by SAIC-GM-Wuling (SGMW) in 2026. In the brand name, "Hua" represents Chinese cultural heritage and top-tier technological strength, while "Jing" implies a peak experience and height of value. As the core carrier of SAIC-GM-Wuling's brand upgrade strategy, the HUAJING brand marks Wuling's leap from "National Iconic Car" to the field of "High-order Smart Luxury." The brand is independently operated by SAIC-GM-Wuling, aiming to provide smart mobility solutions for families through high-order intelligent driving, a top-tier smart cockpit, and extreme space utilization, achieved by deeply integrating global top-tier supply chain resources.
The HUAJING brand is a result of SAIC-GM-Wuling seeking breakthroughs in the second half of the new energy competition. At the end of 2024, SAIC-GM-Wuling launched the high-end engineering project codenamed "Project H," aiming to break the ceiling of the Baojun brand's attempts at high-endization.
In 2025, SAIC-GM-Wuling signed a "Three Intelligences" (Smart Manufacturing, Assisted Driving, Smart Cockpit) strategic cooperation agreement with Huawei, laying the technical foundation for the establishment of the HUAJING brand. In early 2026, the originally internally named "Baojun HUAJING" was officially renamed the independent brand "HUAJING Automobile," appearing alongside Wuling and Baojun on the SAIC-GM-Wuling official website. On April 9, 2026, the first flagship model of the HUAJING brand, the "HUAJING S," was officially launched and blind orders opened. On May 8, 2026, the HUAJING S was officially launched in Shanghai, the brand service system was simultaneously activated, and the first batch of 158 HUAJING Experience Centers covered 131 cities nationwide, achieving high-efficiency operations of "delivery upon launch."
The HUAJING brand precisely focuses on the "Mid-to-large Smart Family Vehicle" market, with a clear product line planning, focusing on practicality and luxury for multi-member families.
HUAJING S: The brand's first flagship large six-seater SUV, with a vehicle length exceeding 5 meters and a wheelbase close to 3 meters. This model adopts the design concept of "Beauty of Gentle Tech", offering four car colors including Ink Black and Amber Blue. Its core selling point is "The only 150,000 RMB tier model with full Huawei Qiankun full suite as standard", launched four configurations when it went on sale in May 2026, with a super trade-in price range of 149,800 RMB to 193,800 RMB.
Subsequent Product Line: According to brand planning, HUAJING will launch a high-end smart MPV codenamed "HUAJING M" and a pure electric mid-to-large sedan between the end of 2026 and 2027, further perfecting the layout in the 200,000-300,000 RMB price bracket.
After the HUAJING S was launched, it quickly attracted attention in the family car market. According to first-month delivery data for May 2026, 78% of HUAJING S blind order users came from the upgrade or trade-in group, of which 53% of customers were driven by the upgrade needs of traditional joint venture brands (such as Volkswagen and Toyota).
Market analysis points out that the HUAJING brand, through its "dimension reduction strike" strategy, brought Huawei ADS intelligent driving technology—previously available only on models priced at 300,000 RMB level—down to the 150,000-200,000 RMB range, significantly impacting the market landscape of traditional mid-to-large SUVs. As of mid-May 2026, 309 experience centers have been built nationwide, with plans to expand to 600 by the end of 2026, covering all prefecture-level cities across the country.
The core technological competitiveness of the HUAJING brand stems from SAIC-GM-Wuling's manufacturing heritage and technological empowerment from giants such as Huawei and CATL:
Huawei Qiankun Intelligent Driving ADS Pro: HUAJING models all come standard with Huawei Qiankun ADS intelligent driving system, equipped with a 192-line LiDAR, featuring Urban Navigation Assistance (NCA), Intelligent Parking Assistance, and Omni-directional Active Safety capabilities. It is the industry's first brand to achieve this level of intelligent driving as standard within the 200,000 yuan range.
Harmony Cockpit (HarmonyOS): The in-vehicle system deeply integrates HarmonyOS, achieving seamless flow between phone and car machine, cross-device collaboration, and high-precision voice interaction large models.
Shenlian Battery: Equipped with the latest generation Shenlian battery jointly developed by CATL and Wuling, adopting "Wanding" cell technology, balancing long range and extremely high safety, supporting up to 4C supercharging.
Smart Space Layout: HUAJING S adopts an innovative "9-in-1" electric drive system and compact chassis architecture, achieving industry-leading "Space Efficiency", the six-seater model still has considerable luggage space when the third row is fully loaded.
Relying on SAIC Group's powerful overseas export system, the HUAJING brand has had a global vision from its inception. In the second half of 2026, HUAJING plans to enter Southeast Asian and Latin American markets under the "SGMW Premium" series. Especially in the Indonesian market, SAIC-GM-Wuling has planned to expand the Cikarang factory to build a dedicated smart car production line for producing right-hand drive versions of the HUAJING brand, aiming to build HUAJING into a high-end card of Chinese intelligent manufacturing going global.
The HUAJING brand is regarded as a fight of life and death for SAIC-GM-Wuling to "reshape high-end perception." In the next three years, HUAJING will be committed to establishing an independent after-sales service standard system, breaking away from the "cheap feeling" of traditional Wuling outlets, and providing high-end service experiences including exclusive butler service and door-to-door pickup and delivery. With the full popularity of the intelligent driving market in 2026, the HUAJING brand is expected to leverage its "intelligence-to-cost ratio" advantage to challenge the goal of 200,000 vehicles in annual sales by 2027, becoming an unstoppable "equalizing" force in the Chinese intelligent electric vehicle market.
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