BUFITE

Brand Overview

BUFITE is not a complete vehicle manufacturer, but a high-end custom car brand in China, focusing on the luxury business modified car field. The brand operating entity is the BUFITE brand system, headquartered in Shanghai. Its business integrates R&D, design, production, sales, and service into one. It has established a network in first and second-tier cities nationwide through a model of "Direct-operated Art Centers" and franchise stores, covering core cities such as Shanghai, Beijing, Shenzhen, Hangzhou, Jinan, Chengdu, Xi'an, and Nanjing.

The brand is committed to creating personalized products with "circle positioning" for successful entrepreneurs and social celebrities. It proposes the value proposition of "Once BUFITE is driven, success naturally comes," with a corporate vision to become the absolute leading brand in the field of custom business cars in China.

It should be noted that although the brand name pays tribute to the legendary investor Warren Buffett, there is no equity or actual control relationship between the two. The brand obtained certification from the International Automotive Modification Association (IAMA) in 2020 and officially launched its nationwide layout. With a unique art customization concept, it cuts into the segmented market, positioning its products similarly to "Brabus (BRABUS)" by performing deep personalization and reshaping on the basis of Mercedes-Benz original factory vehicles.

Development History

BUFITE’s brand development mainly focuses on the layout of offline art experience venues and the iterative release of core products.

Offline Layout Period (2019-2021): In May 2019, the brand opened its first store in Jinan, Shandong, establishing offline sales and service points. In 2020, it obtained certification from the International Automotive Modification Association (IAMA) and began to rapidly expand into the South China and North China markets. In 2021, the first brand Art Center was built in Shanghai, launching the unique "Direct-operated Art Center" operation model.

Product Explosion Period (2022-2023): In 2022, the brand successfully commissioned the Shenzhen Art Museum. On November 19 of the same year, the BUFITE Custom Business Car Art Center in Shanghai Baoshan District officially released the first fully independent research and design heavyweight model – the BUFITE S. In April 2023, the BUFITE S landed at the Shanghai International Auto Show, featuring designer theme interiors such as "Bordeaux Red," "Hermes Orange," and "Bulgari Black." From May to June of the same year, Art Centers in Hangzhou and Beijing opened successively. By the Guangzhou International Auto Show in November 2023, the brand first released the "Tribute to Picasso Co-branded Version" of the BUFITE S, launching an artist co-branded co-creation series, demonstrating a pursuit of extremely high cultural taste in the high-end custom market.

High-end Extension Period (2025-Present): In April 2025, the brand released the ultra-luxury custom MPV model BUFITE 9 Royal at the Shanghai Auto Show, equipped with a Burmester sound system and zero-gravity seats, further elevating the brand's style. In May 2025, the model named "BUFITE 9" was launched, with prices ranging from 1.088 million to 1.388 million RMB, representing a further upgrade based on the Mercedes-Benz V-Class platform.

Brand Matrix / Product Line

BUFITE’s product matrix uses aesthetic style for segmentation, mainly divided into the following three major series:

In terms of specific vehicle models, the main classic models are as follows:

• BUFITE S: Positioned as the top model of "Ultra-high luxury art business car," this is also the debut work of BUFITE. The car is developed based on the Mercedes-Benz V 300 L Long Wheelbase Platform. Its appearance inspiration comes from the Louvre Museum in France and its "Victory Goddess" statue, with a diamond rhombus grille creating an extreme stereoscopic sense. The interior is equipped with "0" gravity aviation seats (including 8 pneumatic massages), an MBUX intelligent human-machine interaction system, and a Burmester sound system.
• BUFITE 9 / 9 Royal: As the new generation flagship released in 2025, this belongs to the sub-flagship model of the S Series. It introduces a purer two-tone body and a more luxurious rear large-screen partition, strengthening absolute privacy in the rear, with prices exceeding 1.38 million RMB.
• Picasso Co-branded Limited Edition: Belonging to the collection-level branch of the S Series, it adds surreal artistic elements to the luxury atmosphere. This is also the first product in the MPV field to feature deep cross-border co-branding with an artist.

Market Performance

BUFITE enters the extremely segmented market field of "ultra-luxury custom modification." It does not follow the traditional large-scale volume route but relies on "high customer unit price" to generate revenue. Its models (such as the BUFITE S) have market guiding prices mainly positioned in the core range of 1.18 million to 1.38 million RMB.

After the release of the first batch of models, relying on extremely visually impactful appearances and forward-looking art concepts, it obtained certain custom-level order recognition. In terms of international reputation, the BUFITE S was awarded the "Luxury Business Car · Best Visual Design Gold Award" by the International Automotive Modification Association (IAMA) immediately upon listing, indicating industry recognition in terms of artistic reshaping and manufacturing technology. Worth mentioning is that at the 2022 new product launch conference, the brand signed strategic cooperation with the G60 Sci-Tech Corridor Russia Innovation Base and the Russian Academy of Social Sciences. The latter purchased 10 units of BUFITE S on the spot as exclusive travel vehicles, marking one of the brand's large B-side orders obtained in the early stage.

However, at the current stage, the brand mainly faces the common challenges of the modification industry, namely over-reliance on the "Mercedes-Benz V-Class" luxury base chassis. If independent body R&D is not increased, its long-term premium lacks sufficient persuasiveness in the ordinary public market. Currently, it mainly serves very niche high-net-worth individuals or entrepreneur groups.

Core Technologies

BUFITE’s core competitiveness mainly stems from the high-degree fusion of luxury materials and smart cockpit experiences.

Luxury Interior and Smart Cockpit Technology: The BUFITE S is equipped with a "Wrap-around First Class Aviation Cockthat" using super-fine mink leather wrapping, combined with an ergonomics zero-gravity cockpit. The seats support smart entry detection and memory mode, automatically adjusting waist support, headrest, and clamping degree according to the user's weight and body type. In terms of tech linkage, it is equipped with the BUX intelligent human-machine interaction system. Through voice control, users can realize one-key contactless opening/closing of interior lighting, audio-video systems, and curtains. The car is also equipped with a 29.5-inch smart entertainment large screen and a German-craft cinema-level silent system, creating an extreme private mobile audio-video experience.

Chassis and Suspension Customization Technology: Although the platform originates from Mercedes-Benz, the BUFITE S conducts adaptive deep integration in chassis tuning. The full series comes standard with height and softness adjustable air suspension. This suspension can perform millisecond-level shock absorption responses for different road conditions, ensuring a feeling of being "on flat ground" in business reception scenarios.

Anti-collision Safety Bodywork Craftsmanship: Under the premise of retaining the Mercedes-Benz original factory high-stiffness body, the front end of the BUFITE S adopts a multi-welded "Louvre Diamond Rhombus Grille," strengthening the passive anti-collision buffer capability of the front end area, combining aesthetics and protection. In addition, body parts largely adopt S-Class nine-spoke forged wheels and high-wear resistance all-aluminum alloy materials, maintaining mainstream level standards in durability.

Overseas Layout

Currently, BUFITE’s main market focus is clearly located in the high-net-worth consumer circles in mainland China. It has already established direct-operated "Custom Art Centers" in Shanghai, Beijing, Hangzhou, Shenzhen, and other rapidly developing first-tier cities, with offline physical stores covering most core commercial hinterlands.

Regarding large-scale mass production export or independent sales network data overseas, as of 2026, public channels rarely report any significant figures. However, in the early stage of brand establishment, it received deep commercial endorsement from the Russian government. Its new product launch conference once reached cooperation with the Russian Academy of Social Sciences, which purchased BUFITE S models in batches as official vehicles. This move can be regarded as potential preliminary groundwork for the brand to radiate products to Eastern European and Russian-speaking high-end government and business markets in the early stage. However, the certification and normalized sales deployment of this model in the overseas market are currently still in a state of not being fully launched.

Future Outlook

Facing the increasingly high MPV modification culture and personalized demand of high-end consumer markets domestically, BUFITE is committed to deepening the "Chinese Brabus" brand route. According to its planning, the brand will continue to finely operate high-end product lines with the "S Series" as the core. On the basis of light hybrid power (2.0T+48V), it will continuously iterate its smart cockpit technology.

In terms of brand strategy, BUFITE adheres to "Art" as the core gene. In 2026 and later, it will further apply luxury main color tones and elements of the fashion industry to automotive interior design, expanding the influence of "Design Customization" in the business car world. It will also continue to promote cooperation with Russian-speaking regions to develop B-side market potential. Facing the intensifying trend of new energy MPVs, whether the BUFITE brand will conduct joint customization with independent brand chassis (such as BYD, Hongqi, etc., high-end new energy platforms) in the future will become a key variable in determining whether it can further strengthen its market position in the pure electric high-end business car market. tones and elements of the fashion industry to automotive interior design, expanding the influence of "Design Customization" in the business car world. It will also continue to promote cooperation with Russian-speaking regions to develop B-side market potential. Facing the intensifying trend of new energy MPVs, whether the BUFITE brand will conduct joint customization with independent brand chassis (such as BYD, Hongqi, etc., high-end new energy platforms) in the future will become a key variable in determining whether it can further strengthen its market position in the pure electric high-end business car market.