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BAIC TAP (BAIC TAP Off-Road Vehicle Technology Co., Ltd.) was founded on March 27, 2014, with headquarters in Shunyi District, Beijing, and is an officially authorized custom modification enterprise under the BAIC Group. The company was established with a joint investment of 120 million yuan by BAIC International Company, the US top off-road modification enterprise TAP Company, and Shandong Tai'an Zhongsheng Investment Co., Ltd., making it the first China-US joint venture modification enterprise in China led by the original factory. BAIC TAP takes "Perfection in Travel, Ultimate in Beauty" as its vision and "Creating Extraordinary Beauty" as its mission, committed to providing personalized products and professional custom modification solutions for high-end users.
The brand logo consists of a circular frame and a frame resembling the character "Bei", taking the character "Bei" as the design starting point, unified with the BAIC Group logo. The character "Bei" represents both BAIC TAP and Beijing, the location of the brand, and resembles a cheerful human figure, embodying the brand's people-oriented and positive spirit, and also like two open doors, symbolizing the brand's determination to go global.
In March 2014, BAIC TAP was officially established. In October of the same year, it debuted at the 10th RA Shanghai International Auto Modification Expo with the theme "Original Factory Modification Technology Leadership", becoming the first Chinese auto original factory modification brand to compete on the same stage with international giants like Brabus and Lorinser. At the beginning of establishment, the brand established three core businesses: whole vehicle modification, modification kit development, and custom modification.
At the end of 2014, BAIC TAP's first modified model "Beijing 40 Frontier Version" was launched, upgrading appearance, interior, and off-road performance comprehensively based on BAIC BJ40. In 2015, the company clarified the strategic route of "Exploration, Effort, Advancement, Leadership", aiming to become China's number one original factory modification brand. In 2017, BAIC TAP launched the BJ40L TAP Modified Version, which was also the company's first "Announcement Version" product; after legal modification, it has an independent announcement and can be registered directly. Thereafter, BAIC TAP's business focus gradually expanded from mainly focusing on the BAIC BJ series to the modification field of high-end business cars such as Mercedes-Benz V-Class and Vito.
BAIC TAP's product line covers two major fields: luxury business cars and mid-to-high-end off-road vehicles, forming a product system where "Whole Vehicle Model Announcement Modification" and "Personalized Custom Modification" run parallel.
V-Series Business Cars: BAIC TAP took the opportunity of being the first professional modification brand to obtain Fujian Mercedes-Benz official authorization, developing multiple custom versions on the basis of Mercedes-Benz V-Class, including Hanhai Cangqiong, Langyuan, Modern Tribe, Neptune, Wuyin Qijing, etc., mainly targeting high-end business reception and family travel scenarios.
Beijing BJ Series Modified Cars: Covering BJ40 Frontier Version (BAIC TAP's first original factory modification model, launched at the end of 2014), BJ40L TAP Modified Version (launched in 2017, the brand's first "Announcement Version" product, legal modification avoids road inspection risks), as well as BJ40 Cross Country Version, Rock Climbing Version, etc.
Boundless Realm Series: BAIC TAP Zhijing Full-Size MPV launched in March 2024, equipped with 2.0T gasoline + 48V mild hybrid system, reference price 1.08 million yuan (2024 model), it is the brand's latest mass-produced model of the year.
Special Purpose Vehicles: BAIC TAP also has the ability to develop special purpose/special type vehicles, covering multiple fields such as anti-riot, military/police/special, environmental detection, highway detection, logistics, and RV/travel.
BAIC TAP is positioned on a high-end custom modification route focusing on personalized, low-volume, and special market demands, not pursuing mass market sales volume. The modification products listed in the national MIIT directory of the brand cover multiple series including Mercedes-Benz V-Class, Vito, Beijing Off-Road Vehicle, Foton Tunland, etc., widely used in high-end business, off-road, military-police special, and other scenarios. The core mass-produced models currently sold by the brand include Zhijing (2024 model, 2.0T 48V mild hybrid MPV, 1.08 million yuan) and BAIC TAP V-Class and other high-end modified cars. BAIC TAP's long-term positioning in the modification industry is to build the "China's Number One Original Factory Modification Brand", continuously maintaining a benchmark status in technology and brand influence within the domestic modified car field.
BAIC TAP's technical system is built around three pillars: Mercedes-Benz original factory technology, US TAP off-road modification experience, and independent research and development.
Mercedes-Benz M274 Engine: The M274 2.0T turbocharged engine equipped in BAIC TAP V-Class adopts the third-generation BlueDirect in-cylinder direct injection technology, can inject fuel up to five times in a single cycle, spark plugs can discharge four times within 1 millisecond, combined with optimized in-cylinder swirl design, bringing an excellent balance of power and fuel economy. Engine maximum power 155 kW, maximum torque 350 N·m.
Original Factory Compliant Modification System: BAIC TAP possesses rare whole vehicle announcement filing qualifications domestically, modified products have an independent MIIT announcement number, can be registered directly, resolving user concerns about road risks and insurance claim rejections.
Technology Patents: BAIC TAP possesses multiple valid patent technology reserves in fields such as chassis suspension, seat shock absorption, and differential, such as "A Vehicle Seat Stability Device and Vehicle" (2023, Magnetic Shock Absorption Innovation Structure), "A Differential and Main Reducer Having It and Vehicle" (2019) and other technical patents, laying the technical foundation for independent research and development of the brand's custom modification solutions.
At the level of intellectual property and technology, BAIC TAP relies on the shareholder resources of US TAP Company; the brand has inherited cutting-edge information from the North American off-road modification market in design concepts and cutting-edge modification styles. BAIC TAP's business focus is primarily on the Chinese market; with the acquisition of qualifications such as special vehicle production and automotive product export licenses and relying on BAIC Group's overseas network, it has the export capability for the global high-end custom market.
BAIC TAP is striving to transition and upgrade from BJ series custom modification for the off-road community to high-end business cars, and a high-end all-scenario solution provider for online travel. The company will focus on two core fields: luxury business cars and mid-to-high-end off-road vehicles, focusing on deepening personalized, low-volume custom modification as the main direction, while continuously penetrating the special purpose vehicle and special type vehicle markets. In terms of product innovation, the brand will use Zhijing and other new generation full-size MPVs as flagship samples, promoting model diversification. BAIC TAP will continue to strengthen its differentiated positioning of "Official Original Factory Custom Modification", integrating BAIC Group's manufacturing resources, TAP's off-road technology accumulation, and independent research and development capabilities, steadily moving towards the strategic goal of building a "Domestic High-End Custom Modification Base".
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