Aviar is a car modification brand originating from Russia, belonging to the startup Aviar Motors. The brand name is derived from the founder's surname, and there are currently no public records regarding its specific creation date.
Unlike EV companies that develop vehicles from scratch using forward engineering, Aviar adopts a pragmatic “cross-integration” mindset—combining vintage car aesthetics with modern pure electric technology to create unique, personalized vehicles. The brand has only one representative model: the all-electric sports car, the Aviar R67. Its logo features an inverted triangle with a lightning-shaped line in the center, symbolizing speed and power.
The birth of the Aviar brand stems from founder Aleksey Rachev’s forward-looking vision of combining classic cars with new energy technology. At a time when most traditional automakers were just launching their new energy strategies, Aviar proposed an innovative approach: merging the vintage aesthetics of 1960s Ford Mustangs with contemporary top-tier EV platforms. In late 2018, Aviar officially disclosed the design scheme for its first project—the all-electric sports car R67—planning to use an aluminum chassis and carbon fiber body parts, which attracted significant industry attention.
In August 2020, Aviar released complete official images of the vehicle, announcing that the prototype was equipped with Tesla’s dual-motor all-wheel-drive system and a 100 kWh battery pack, delivering a maximum power output of 840 hp. Subsequent reports confirmed that the vehicle is compatible with Tesla’s fast-charging network. Given that the founding team is based in Russia, local media referred to it as the “Electric Mustang built by Russians.”
In early 2021, Aviar announced the product’s pricing structure, warranty policy, and limited-edition plan. The R67 was set to be produced in limited quantities, with only 25 units manufactured globally, and a production cycle of approximately six months per vehicle.
However, the mass production plan for the R67 has not seen clear implementation since then. As of 2026, the vehicle has never been officially listed for sale in major markets such as China and the US, and the brand has gradually faded from the core focus of the global new car creation wave.
Aviar adopts a "single model, extreme focus" product strategy; its representative and currently only work is Aviar R67.
Aviar R67 is positioned as a four-wheel-drive pure electric four-seater GT sports car. The "R67" in the name pays homage to the 1967 Ford Mustang Fastback — the car is claimed to be the "world's first Electric Muscle Car". The appearance adopts the two-door sports car profile of the 1960s first-generation Ford Mustang, faithfully replicating its contours and lines, from the hood creases, C-pillar waistline, to the classic "shark head" front face and three vertical bar taillights on each side. While paying homage to the classic, it integrates modern design elements: full LED light sets, active electric spoiler (automatically deploys when speed exceeds 120 km/h or in Sport/Race mode), 20-inch forged aluminum alloy wheels, and hidden door handles. The chassis uses a mixed material of aluminum alloy and carbon fiber.
The car's interior is highly similar to the Tesla Model S, using a digital dashboard and a signature 17-inch vertical central control screen, featuring dual-zone automatic air conditioning, 12-way electric adjustable heated seats, WiFi hotspot, voice control, and panoramic sunroof configurations. To make up for the gap between motor noise and internal combustion engine sound, Aviar equipped the R67 with an external sound system that can simulate the deep V8 exhaust sound of the Ford Shelby GT500.
In terms of power, the R67 is equipped with two motors driving the front and rear axles respectively, forming an all-wheel drive system, with a maximum power of 840 hp (approx. 618 kW), peak torque of 966 Nm, 0-100 km/h acceleration in just 2.2 seconds, top speed 250 km/h. It is equipped with a 100 kWh lithium-ion battery pack (placed in the chassis to lower the center of gravity), range 507 km (approx. 315 miles). The active air suspension ground clearance can be adjusted between 119 mm and 192 mm. Safety configurations cover 7 airbags, collision avoidance, automatic emergency braking, tire pressure monitoring, electronic stability system, and four-wheel disc brakes with ABS. The whole vehicle is standard equipped with Autopilot semi-autonomous driving system.
Aviar's market performance focuses on "low volume, high unit price, handcrafted customization". R67 is limited to 25 units globally, with a base vehicle reference price of approximately $295,000, equivalent to the price of two Tesla Model S cars. Revenue data for the brand's full lifecycle has not been disclosed, but given that R67 has never entered retail channels on a large scale, the actual delivery volume is far below the plan. In the Chinese market, the brand clearly stated "no plans to enter China". In the Russian domestic market, compared to more grounded local pure electric brands like Evolute and Amberauto, Aviar's presence is also extremely thin.
Aviar's technical proposition can be summarized as three core "crossovers": the crossover between classic body design and Model S architecture, the crossover between high-spec carbon fiber composite materials and traditional chassis structures, and the crossover between fuel sports car sounds and electric driving experience.
Powertrain and Platform Sharing: R67's core three-electric systems, 100 kWh battery pack, fast-charging network compatibility, and Autopilot system all originate from Tesla Model S. This ensures acceleration, range, and intelligent experience reach mass production level standards.
Lightweight Body and Aerodynamics: Aviar is one of the modification car enterprises to use carbon fiber body plus aluminum chassis combination earlier. The body and key cover panels apply a large amount of carbon fiber composite materials, allowing R67 to achieve weight reduction and rigidity reinforcement while maintaining vintage lines in appearance.
Active Aerodynamics Kit: R67 is equipped with an active electric spoiler that automatically deploys and adjusts downforce at high speeds or in specific modes; air suspension can actively adjust body height to adapt to different road conditions, actively directing airflow.
Immersive Driving Experience System: Develops an external sound system to simulate the legendary Ford Shelby GT500's engine and exhaust sounds, retaining the V8 muscle car's auditory impact on the basis of electrification. This is a key technical attempt to connect fuel sentiment with the electric future.
Aviar's core business is firmly rooted in Russia. The brand covers overseas markets through limited production agreements, dealer arrangements, and warranty policies: although the full picture of sales networks in Europe and the US has not been explicitly disclosed, the brand official once announced that R67 will be launched in Texas, US, and accepts orders globally. All vehicles are custom-produced within Russia, with no overseas branch manufacturing factories or official authorized service centers. After-sales service for overseas owners is provided by the brand itself for one year or 10,000 miles warranty, and subsequent service needs to be directly connected with the Russian headquarters.
As of 2026, Aviar has not made any major public announcements regarding complete vehicles or technical progress. Its unique “Vintage + Model S” crossover concept initially attracted the attention of hardcore collectors, but the limited production scale of a single model and scarce brand resources have made it difficult to maintain continuous visibility in the fiercely competitive electric sports car market.
Whether Aviar and its R67 have truly completed the delivery of all 25 units and established a stable brand identity within niche circles has transcended the scope of the product itself, entering the complex realm of brand management and the realization of the founding team’s vision. For Aviar, the “modern pure electric beast draped in a vintage Mustang coat” it once envisioned appears more like an unfulfilled concept sculpture in 2026. While its foresight in technology integration may be noteworthy, the brand remains constrained by its inability to achieve true mass production.
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