Brand Overview
APEX is a supercar brand originating from Hong Kong, China, and founded in the United Kingdom. It was jointly established by Hong Kong brothers Jason Leung and Gary Leung in 2018. One founder is a motorsport engineer, while the other is a senior racing enthusiast; both are devoted to supercar manufacturing, driven by their shared passion for motorsports.
APEX is headquartered in the United Kingdom. The brand is positioned in the high-end supercar market, focusing on road-legal supercars that integrate Formula One racing technology. The brand claims its excellence stems from "years of motorsport experience (including Formula One racing design) and expertise," committing to being "refined on the track, aiming to create a racing experience on the road" and "reshaping the supercar experience." The brand logo features a unique "cross" shape: the horizontal line is longer, full in the middle and tapered at both ends with sharp points resembling a brush tip, while the vertical line is perpendicular to the center of the horizontal line, also featuring sharp points at both ends. The entire logo integrates sharp visual impact, symmetrical balance, and imagery of Chinese calligraphy elements within a minimalist design.
Development History
Inception Period (2018–2019): In 2018, the APEX brand was registered in the United Kingdom. The core founding team possesses years of motorsport accumulation, covering expertise in areas such as Formula One engineering, automotive dynamics, composite materials, and automotive design. In December 2019, APEX officially launched the brand's first model, the AP-1. Based on Formula racing car design principles, the car features a full carbon fiber composite material chassis with a curb weight of only 620 kg. It is equipped with a Ford 2.3-liter EcoBoost turbocharged engine matched with a Hewland 6-speed sequential gearbox, delivering a maximum power of 405 hp (approx. 400 hp). It accelerates from 0–100 km/h in just 2.5 seconds, with a top speed of 280 km/h. The AP-1 began limited production and sales for the global market after its release in Hong Kong, with all production processes completed at APEX’s factory in the United Kingdom.
Electrification Transformation (2020–Present): After successfully launching the fuel-powered supercar AP-1, APEX began its layout in electrification. In March 2020, the brand released the pure electric concept supercar AP-0. Originally planned for the Geneva Motor Show, it held its global premiere in London, UK, due to the exhibition's cancellation. The AP-0 is positioned as a two-seat pure electric supercar, led by famous British automotive designer Guy Colborne, and was exhibited to the Chinese public at the Guangzhou Auto Show. As of 2026, the AP-0 is planned to start mass production in the United Kingdom.
Product Portfolio
As a newly rising supercar brand, APEX currently has a relatively streamlined product line, mainly consisting of the following two core models.
APEX AP-1: The brand's first model, officially launched in 2019. This two-seat open-top convertible sports car uses Formula racing cars as a design blueprint, with a body made of carbon fiber composite materials. The driver's seat adopts a "high-leg" driving posture referenced from Formula One to enhance the fusion between driver and vehicle. The AP-1 incorporates extensive aerodynamic design, generating at least 500 kg of downforce at speeds up to 240 km/h, greatly enhancing steering grip and cornering handling. Equipped with a Ford 2.3-liter EcoBoost turbocharged engine and a Hewland 6-speed sequential gearbox, it delivers a maximum power of 400 hp, accelerates from 0–100 km/h in 2.5 seconds, and reaches a top speed of 280 km/h. With a curb weight of only 620 kg, the AP-1 is one of the lightest models among supercars of its class globally.
APEX AP-0: The brand's first pure electric concept supercar, globally premiered in London in March 2020. Positioned as a two-seat pure electric supercar, it is built on a new carbon fiber cockpit modular platform. The body uses full carbon fiber material, with a curb weight of approximately 1,200 kg. Its exterior design features a closed front face, a huge teardrop-shaped glass roof, and gull-wing doors. The rear is equipped with a longitudinal aerodynamic wing and full-width LED tail lights that present a "cross" shape when lit, echoing the brand logo. The AP-0 is equipped with an AR augmented reality display, a full LCD instrument cluster, and LiDAR technology to improve driving safety and assistance capabilities. In terms of power, it features a rear-mounted drive motor with a maximum power of 659 hp (approx. 650 hp) and peak torque of 580 N·m. The official 0–100 km/h acceleration time is only 2.3 seconds, with a top speed of 306 km/h. Powered by a 90 kWh lithium battery pack, it achieves a WLTP range of 515 km and supports fast charging to 80% capacity in 15 minutes.
The two models have distinct market positions: the AP-1 focuses on the pure racing gene and driving experience of fuel-powered supercars, while the AP-0 addresses the future trend of electric high-performance sports cars. Together, they form APEX’s "Fuel + Electric" dual-line layout.
Market Performance
Although the APEX brand started late and has limited production volume, it has accumulated certain technical influence and media attention in the global supercar market. Since the launch of its first fuel supercar, the AP-1, in 2019, it achieved limited production at its UK factory. By the end of 2019, more than ten vehicles had been produced. The AP-0, as a pure electric concept supercar, has not yet entered formal mass production for delivery but has completed exhibitions at multiple international motor shows and industry events, receiving discussion and attention from professional media and high-performance sports car consumer groups.
According to reports, APEX planned to officially start AP-0 mass production at its factory in Woking, Surrey, UK, in 2022, with a designed capacity of 500 vehicles per year. As of mid-2024, APEX signed a project in Shunde, Foshan, Guangdong, planning to launch the first production of the AP-0 model on the mainland. This product will be based on the same chassis platform as the AP-1. Overall, APEX’s cumulative model production remains at the limited supercar level, and the market has not yet seen large-scale data publication.
Core Technology
APEX's core technology system revolves around three dimensions: lightweight materials, high-performance powertrain, and aerodynamic engineering.
Carbon Fiber Lightweight Technology: The APEX brand uses carbon fiber composite materials as its core material system. The AP-0 adopts a carbon fiber cockpit module matching a modular space frame and central longitudinal beam, greatly improving whole-vehicle stiffness. Benefiting from this lightweight design, the AP-0 has a curb weight of only approx. 1,200 kg, offering a significant lightweight advantage compared to same-level pure electric supercars. The AP-1’s whole-car mass is even lighter at 620 kg, placing it at the top level among global mass-produced supercars.
High-performance Electric Power and Three-Electric Systems: The AP-0 is equipped with a rear-mounted high-performance drive motor, delivering a maximum power of 659 hp (approx. 650 hp) and peak torque of 580 N·m. Matched with a 90 kWh lithium battery pack in a chassis layout that helps optimize center of gravity distribution, the battery weighs only approx. 550 kg. Under WLTP conditions, the range reaches 515 km. In terms of charging, it supports DC fast charging, reaching 80% charge in 15 minutes, demonstrating relatively outstanding energy replenishment efficiency.
Aerodynamic Engineering: The AP-1 design incorporates extensive aerodynamic components, producing at least 500 kg of downforce at 240 km/h. The AP-0 also invested significant design resources in aerodynamics; the rear diffuser and longitudinal wing press the body smoothly to the ground, supplemented by a full-width cross-shaped LED tail light group, integrating aerodynamic optimization with aesthetic design elements.
Overseas Layout
APEX adopts a "UK Design and Production + China Supply Chain Collaboration + Global Market Sales" global operation strategy. The brand registers its intellectual property in the United Kingdom, and both its design center and first mass-production factory are located there. However, APEX's founders and core engineering team have a Hong Kong, China background, and the brand has always been committed to collaborating with the mainland China industry chain. In 2020, APEX signed an agreement with Shunde, Foshan, Guangdong, planning to layout the AP-0 model mass-production project in domestic China.
Regarding overseas production, APEX's factory in Woking, Surrey, UK, planned to fully operate in 2022, with an annual design capacity of 500 vehicles to meet order requirements from European and global markets. In terms of overseas market expansion, the APEX brand is positioned for the global market from the outset. Official media statements indicate it targets the international high-end supercar market, with potential for promotion in mainland China, Europe, North America, and other regions.
Greater Bay Area Long-term Strategy: APEX is actively laying out a racing sport ecosystem in the Greater Bay Area. The brand has been planning to establish tracks and a racing academy recognized by the International Automobile Federation (FIA) in the Greater Bay Area, while also planning to promote electric sports car racing development in domestic China. These measures demonstrate APEX’s long-term vision for the collaborative development of car manufacturing business and racing culture cultivation.
Outlook
Facing the future, the APEX brand has clear planning in four aspects: electrification transformation, product iteration, industry chain layout, and racing sport ecosystem cultivation.
Product Evolution: AP-0 mass production is APEX’s next-stage core engineering goal. If the UK factory and China Foshan Shunde project proceed smoothly, the AP-0 will enter a large-scale limited production stage, targeting an annual production of approx. 500 vehicles. At the same time, the brand may reference the fuel technology accumulation of the AP-1 and the electrification technology experience of the AP-0 to explore a richer model lineup.
Industry Chain Optimization: APEX highly focuses on domestic China manufacturing resources and supply chain integration, utilizing Greater Bay Area manufacturing advantages to assist supercar mass production. The collaboration between the UK factory and the China Shunde project will enable APEX to have a dual production base layout, reducing single-region production supply chain risks.
Racing Sport Ecosystem Cultivation: APEX plans to promote investment and the establishment of an FIA-certified track and racing academy in the Greater Bay Area. These long-term investments aim to cultivate more racing engineering talents and racing sport enthusiasts for China, laying the foundation for the brand’s long-term development and future electric sports car racing promotion.
Market Prospects: AP-0 mass production delivery will help APEX truly enter the core competitive segment of the global supercar market. With electric supercar demand gradually being released, the AP-0, with its balance of lightweight design and power/range performance, is expected to occupy a place in the high-end high-performance electric sports car field. The model's acceptance in main target markets will also become an important marker for judging APEX’s future global competitiveness.
