New Lotus Distributor Lands in HK! Eletre and Emeya Prices Slashed to From HK$1.378M

[BitAuto Local News] Hong Kong, 12 November 2026 — Shengjing Motors officially announced today its appointment by Lotus Cars as the brand's all-new authorised distributor in Hong Kong, hosting a media launch event at its Wan Chai showroom to unveil the brand's latest strategic roadmap for the local market.

New Distributor, Fresh Chapter

Lotus has arrived in Hong Kong with a revitalised presence. Shengjing (Shengdi Group) stated that it will work closely with the Lotus factory in a strategic partnership, dedicated to driving brand development locally and committing significant resources to introduce a wider model line-up, fully unlocking the potential of Hong Kong's high-performance luxury car segment.

Zhang Hongyu, Chairman of Shengjing Group, remarked: "Lotus is an iconic marque steeped in motorsport heritage and legendary engineering. We are genuinely honoured to be appointed by the factory as the brand-new authorised distributor for Hong Kong. As local appetite for high-performance luxury electric vehicles continues to surge, we will collaborate hand-in-hand with the factory, dedicating substantial resources to bring in a comprehensive product line-up. Backed by elevated service benchmarks, we look forward to letting Hong Kong drivers rediscover the sheer thrill and unique charisma of Lotus."

Future Roadmap: V8 Supercar and Evija Hypercar

Lotus factory representatives noted that Hong Kong drivers have exacting standards when it comes to performance, styling, and engineering excellence, making this the opportune moment to solidify the brand's local footprint alongside a dedicated and capable partner. Lotus aims to work closely with Shengjing Group to deliver an enriched product portfolio and the first-rate ownership experience that Lotus customers expect, emphasising that this venture represents a sustained, long-term commitment rather than a short-term initiative.

Sun Bing, Marketing Director of Lotus Middle East and Asia Pacific, added: "Shengjing Group's track record, paired with their sheer passion for the Lotus marque, gives us absolute confidence in this partnership."

Sun Bing also shed light on Lotus's upcoming product direction, noting that the brand is embarking on a defining new era of performance. Key highlights include an upcoming V8 supercar that heralds the next chapter in Lotus performance, uniting the marque's celebrated driver engagement with bold engineering ambition. Furthermore, Lotus is actively exploring bringing the Evija, its pure-electric hypercar, to Hong Kong for its official local debut. As the ultimate expression of Lotus engineering, the Evija stands as one of the most potent production cars on the planet.

Elevated Ownership Experience and Service Commitment

The Lotus showroom in Wan Chai is now officially up and running, treating clients to a brand-new brand experience. In parallel, Shengjing is actively preparing a dedicated aftersales service centre in Chai Wan, further rounding out its sales and service network across Hong Kong Island.

The new distributor is bringing an all-new concierge-style service concept to the Hong Kong market, seamlessly integrating sales, aftersales care, and customer relations. From vehicle selection and handover, charging consultancy, routine servicing and maintenance to day-to-day enquiries, a dedicated team provides one-stop assistance to ensure immediate support under any circumstance. Shengjing underlined that this new approach goes far beyond a routine sales process, delivering a bespoke ownership journey that spans the vehicle's entire lifecycle.

Wong Ka Wai, General Manager of Hong Kong Shengjing Motors, stated: "The Wan Chai showroom is merely the first step; our Chai Wan aftersales facility and concierge-level service are the true cornerstones of the new Lotus Hong Kong experience. From their very first encounter with Lotus through to every routine service, we want our clients to truly feel the prestige and dynamism synonymous with the marque."

Major Headline: All-New Pricing for Eletre and Emeya

To reinvigorate its presence in Hong Kong, Shengjing and Lotus Cars engaged in thorough discussions to secure full factory backing, establishing a competitive new pricing strategy tailored for the local market. The Lotus Eletre 600 and Emeya 600, originally listed at HK$1,785,500, have now been recalibrated to start from HK$1,378,000.

Furthermore, four options previously sold at extra cost—soft-close doors, contrast seat belts, contrast brake calipers, and 64-colour ambient lighting—are now fitted as standard equipment, significantly bolstering the models' overall value proposition.

Shengjing noted that this pricing adjustment is far from a simple discount; it reflects a joint investment by both the factory and distributor to pool local market development resources, directly passing genuine value onto Hong Kong buyers.

Wong Ka Wai stressed: "Our goal is not merely to cut Lotus prices, but to reposition the barrier of Lotus ownership exactly where it belongs in the Hong Kong market. This revised pricing reflects a long-term commitment to Hong Kong from both the manufacturer and the distributor, rather than a short-term promotional campaign. We spent considerable time liaising with the factory to formulate a package of exceptional sincerity for Hong Kong. Launching the Eletre 600 and Emeya 600 with revised price tags while making multiple factory options standard equipment is the fruit of joint resource-sharing. We firmly believe this will entice more Hong Kong drivers to give Lotus serious consideration."

More Models in the Pipeline

Beyond the Eletre and Emeya, Shengjing also teased plans to introduce further Lotus models, including the Emira Scura—limited to just 69 units worldwide—as well as the Emira 420 Sport Lightweight Edition, which prioritises purist handling. The distributor will continue working hand-in-glove with the factory to roll out more vehicles aligned with local market preferences, continuously broadening the Lotus line-up in Hong Kong.

About Shengjing (Shengdi Group)

Shengdi Group is a long-standing authorised dealer group for brands under Geely Holding Group, boasting a strategic relationship spanning more than 25 years. The Group's portfolio covers several premium and new energy vehicle marques, including Lotus, Lynk & Co, Smart, and Zeekr, offering integrated one-stop automotive services ranging from new car sales and aftersales care to routine maintenance and repairs.

With decades of deep roots in the Guangdong automotive sector, the Group operates an established service network covering prime hubs like Guangzhou and Foshan, and has recently made its official foray into Hong Kong, with its local dealer footprint steadily expanding.

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