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Driving onto the runway, aiming for the global market.
When major automotive manufacturers start to counterattack, the engineering capabilities and underlying technical strength they possess cannot be compared by those internet phone companies.
On July 6, the Shanghai 1862 Fashion Art Center, a century-old industrial heritage by the Huangpu River, is now a gathering place for avant-garde fashion.
Geely Galaxy TT's global premiere held here inherently reflects a metaphor: growing fashion expression from an industrial foundation, just as this car attempts to accomplish.
But what is truly worth paying attention to is not the lighting within this fashion show, but the grand chess game Geely Automobile is playing behind the show.
01
When Galaxy TT drove onto the runway, fashion became the key word emphasized in Galaxy TT's premiere, and fashion crossover naturally became Galaxy TT's most prominent tag.
Deep co-creation with Fashion Group, car colors representing global time zones, a cockpit inspired by the unique romance and relaxation of Italy's Lake Como... these elements together constitute a clear product definition. This is a car built for young people who do not follow the crowd, value feelings, and prioritize emotional value.
But in the view of Auto K-line, the word fashion has another layer of interpretation. It is not only Geely Automobile's differentiation strategy at the product level, but also a piece of the puzzle for its globalization strategy.
The current Chinese automotive industry is experiencing a profound aesthetic homogenization.
Closed front grilles, through-type taillights, coupe-style profiles... cover the brand logo, and even seasoned automotive industry practitioners find it difficult to distinguish the brands.
However, when the gap in three-electric technologies, intelligent assisted driving, and driving range continues to be leveled, the differentiation between products relies more and more on design, brand, and emotional value.
Galaxy TT enters the C-segment pure electric market in a way that crosses fashion boundaries, essentially answering one question: when everyone's technology is about the same, why should global consumers choose you?
02
Geely Automobile's answer is to turn fashion from marketing jargon into a design method, and turn color from configuration options into an emotional carrier.
After watching Galaxy TT's global premiere, I found this strategy is not only applicable to the Chinese market, but also points to a grander goal: how to make a Chinese car instantly recognizable on the streets of Paris, London, and Milan.
Galaxy TT's 8 car colors are sourced from natural light and shadow in different global time zones. From the sunny noon blue of the Maldives, to the twilight gray of Copenhagen; from the olive green of Tuscany, to the fjord blue of Tromsø...
These names themselves are a tour of global geographical coordinates, while the interior picks up the artistic charm of Bordeaux, Zurich, Venice, and Iceland.
When Geely Galaxy expands the aesthetic coordinate system of the product from a Chinese perspective to global time zones, what it conveys is that Galaxy TT was never designed for just a single market from the beginning.
Geely Automobile Group CEO Gan Jiayue has clearly stated that Geely adheres to the strategy of global synergy and regional deepening to promote international development, and overseas development has been listed as a priority strategy of the group.
Under this framework, whether a product's design language can cross cultural barriers and form aesthetic resonance understood by global consumers becomes crucial.
This brings up the exterior design of Galaxy TT, 1.3 golden aspect ratio, low and spread sporty posture, shark nose front face... these design elements belong to universal sports aesthetics perceived by the global market.
Galaxy TT does not stack so-called Chinese style with Eastern symbols, but uses a mature design system to connect with global aesthetics. This de-regionalized design strategy is exactly what a global product requires.
03
Before discussing the significance of Galaxy TT for Geely Automobile's globalization, it is necessary to first see Geely Automobile's current coordinates in the Chinese and even global automotive markets.
In the first half of this year, the Chinese automotive market turned in a report card that was quite worrying. CPCA data shows, nationwide passenger car market retail was 1.602 million in June, down 23.2% year-on-year; cumulative retail in the first half was 8.701 million, down 20.2% year-on-year.
Accelerated decline in fuel vehicle sales contrasts sharply with new energy penetration rate continuously breaking through 60%. "Cool inside, hot outside" has become the most accurate summary of the Chinese automotive industry this year.
Against the backdrop of a declining market, Geely Automobile became one of the few highlights among listed car companies. Sales data disclosed by Geely Automobile shows, 240,800 new vehicles were sold in June, up 2% year-on-year, achieving double growth month-on-month and year-on-month for 4 consecutive months; cumulative sales in the first half were 1.423 million, creating a historical high for the same period.
In the domestic narrow passenger car retail market, Geely Automobile ranks first with 1.0213 million vehicles, and is the only car manufacturer with sales exceeding one million.
Placed against the background of an overall industry decline of 20%, the quality of this report card speaks for itself. What truly gives weight to this half-year answer sheet is the explosive growth of overseas business.
In the first half of this year, Geely Automobile's overseas sales reached 474,200, a significant 158% increase year-on-year, already exceeding the export scale for the full year of 2025. In June alone, exports broke through 100,000 for the first time, reaching 102,900, a year-on-year increase of 157%.
Overseas business has officially become one of the three major growth pillars of Geely Automobile, listed alongside the domestic market and new energy business.
More noteworthy is the change in sales structure. In the first half of the year, Geely Automobile's new energy product export sales were about 277,200, a year-on-year increase of 585%, with new energy accounting for 59% of the total exports.
This means Geely Automobile's growth overseas no longer relies on traditional fuel vehicles, with new energy becoming its main force for going global.
04
As a C-segment pure electric sedan launched at such a time node, Galaxy TT's task is very clear: it is to establish a presence for Geely Automobile in the global mainstream new energy sedan market.
At the beginning of this year, Geely Automobile disclosed its 2026 overseas layout plan: build three 150,000-level markets in Europe, Eastern Europe, and ASEAN, and two 100,000-level markets in Latin America, Africa, and Middle & Central Asia; Geely brand plans to increase global stores to 1,300, Zeekr 500, Lynk & Co 400, with the full brand overseas channel target breaking 2,200.
At the same time, localized production of Geely Galaxy models in Indonesia, Malaysia, Brazil, and other places is gradually increasing.
In these markets, C-segment sedans are one of the most competitive segments with the highest brand premium. If Galaxy TT can establish a foothold in the domestic market, its design language, technical platform, and brand tonality will have the foundation for overseas output.
At the same time, Galaxy TT is also an important product after the "One Geely" strategic integration, with the brand matrix further clarified.
In the first half of this year, the four major brands Geely Galaxy, China Star, Lynk & Co, and Zeekr showed a balanced development trend. Among them, Geely Galaxy's first half sales were 519,800, firmly staying in the first echelon of the mainstream new energy market.
Launching a pure electric C-segment sedan on such a volume basis, the goal is to establish a foothold in the high-end segment of the mainstream market, paving the way for the globalization of the entire Geely Galaxy brand.
From the perspective of Geely Automobile, choosing Shanghai for Galaxy TT's global premiere is itself a carefully designed signal.
Shanghai is the fashion capital of China and also the Chinese city with the highest degree of internationalization. Launching a product with "global aesthetics" as the background color here not only fits the product positioning but also conveys a message to the outside world: that Geely Automobile's next battlefield is not only in China.
Views of AutosKline:
How far Galaxy TT can go will ultimately be answered by the market. But looking at it within Geely Automobile's globalization strategy, its significance has already surpassed the new car itself.
It is another link in the upward extension of the Geely Galaxy product matrix under the "One Geely" strategy, and also an important attempt by Chinese car brands to move from product exports to aesthetic exports.
When Chinese listed car companies take the overseas market as an important engine for sales and profit growth, whether a product's design has global resonance, and whether the brand tonality can be accepted in different cultures is no longer icing on the cake, but a question that must be answered.
Galaxy TT is the latest answer given by Geely Automobile.
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