2026 FIA Asia Cross Country Rally (Asia Cross Country Rally, abbreviated as AXCR) has officially concluded. After multiple stages and a continuous test on nearly 2000 kilometers of complex road conditions, Mamba Racing Shocks (Mamba Racing Shocks) has successfully completed a practical test of a high-intensity international event again.

In this event, Mamba Racing Shocks not only competed in the T2 Production Group with Great Wall Motors Thailand EK Group Racing Team, but also provided shock absorber support for Indonesian rally driver Memen's T1 race car. The practical applications across different race cars, different categories, and different driving styles further validated the performance, reliability, and ability of Mamba 3.0 Bore Adjustable Shock Absorbers to adapt to complex off-road environments.

It is worth mentioning that this is the third consecutive year that Mamba Racing Shocks has competed in the FIA Asia Cross Country Rally. From continuously participating in international off-road events to collaborating with manufacturer teams and overseas drivers, Mamba is accumulating data and experience through real competitions, converting them into product technology reserves for ordinary off-road users.

Partnering with Great Wall Motors Tank 300, Completing the Rigorous Test of the T2 Production Group

As one of the highly anticipated Chinese off-road forces in this AXCR, the Great Wall Motors Thailand EK Group Racing Team sent the Tank 300 race car to compete in the T2 Production Group, and campaigned multiple stages with Mamba Racing Shocks.

Finally, with the help of Mamba Racing Shocks, the team's two drivers Olan (Olan Sornsirirat) and Thovald (Thovald Thovaldsen) finished fourth and sixth in the T2 Production Group respectively, successfully completing this event.

Compared to T1 race cars with greater modification freedom, T2 group race cars are based on production models and present different requirements for original platform performance, durability, and the matching between the suspension system and the whole vehicle.

The AXCR competition environment is particularly complex. During long-distance races lasting multiple consecutive days, race cars need to face repeated impacts from high-speed gravel roads, muddy roads, continuous potholes, cross-axles, and road surfaces of different hardness. Shock absorbers must not only withstand single large impacts, but more importantly, maintain relatively stable damping performance in long-duration, high-frequency working conditions.

For T2 race cars built on the Tank 300 basis, the suspension needs to control body posture at high speeds and ensure wheels maintain effective ground contact as much as possible in complex off-road conditions. Therefore, the true value of a shock absorber system is not only reflected in "stiffness" or "long travel," but more importantly in damping control, heat fade control, continuous working stability, and adaptability to different road conditions across multiple dimensions.

Completing an international off-road rally like AXCR, which features long distances and multiple stages, is in itself a systematic verification of the comprehensive performance of shock absorbers.

Leading the T1 Petrol Group for the First Five Stages, Indonesian Driver Recognizes Mamba 3.0 Shock Absorber

Aside from the Great Wall Motors Thailand EK Group Racing Team, Mamba Racing Shocks also collaborated with Indonesian rally driver Memen (Memen Harianto) in this event, providing shock absorber support for his T1 group race car.

Compared to the T2 Production Group, T1 group race cars have a higher degree of professional modification, which also means the race cars are faster and the suspension bears greater impact loads, putting higher requirements on shock absorber tuning and continuous working ability.

During the competition, Memen performed brilliantly, leading the T1 Petrol Group continuously for the first five stages, fully demonstrating the competitiveness of the race car in complex off-road environments. Unfortunately, in the last stage, Memen's race car was forced to withdraw from the race due to engine overheating, failing to convert the previously accumulated lead advantage into final results. However, the engine failure did not affect his evaluation of the race car's suspension system performance.

After practical use across multiple stages, Memen gave positive evaluation and recognition to the Mamba 3.0 Bore Adjustable Shock Absorbers equipped for this competition.

This has special significance for Mamba. Because compared to single team testing, the use of different country drivers, different race car platforms, and different competition categories can bring more dimensional data feedback. Especially professional rally drivers are more sensitive to the perception of suspension support, rebound response, continuous bump control, and high-speed stability. These feedbacks can also help Mamba further optimize product tuning.

Why are off-road rallies so demanding for shock absorbers?

For off-road race cars, shock absorbers are not simply comfort components, but one of the core chassis components that directly affect vehicle speed, handling, and reliability.

In long-distance off-road rallies like AXCR, a high-performance shock absorber system often needs to face challenges in three aspects simultaneously.

First is high-frequency continuous impact. When race cars pass gravel, potholes, and damaged roads at high speeds, shock absorbers need to complete compression and rebound quickly. If damping response is not stable enough, the vehicle may easily exhibit excessive bouncing, affecting tire contact with the ground and the driver's control over the race car.

Second is heat generated during long-time operation. Off-road shock absorbers generating significant heat through continuous high-speed operation, while temperature changes may further affect damping oil and internal working conditions. Therefore, heat dissipation ability and damping stability under high-temperature conditions are important indicators for measuring the performance of professional off-road shock absorbers.

Third is adaptability between different road conditions. AXCR is not a single road condition event; in the same competition day, high-speed dirt roads, mud, potholes, and technical off-road sections may appear. This means the race car suspension must find a more reasonable balance between different operating conditions.

It is precisely for this reason that Mamba chooses to take competitions as an important scenario for product development and verification.

3.0 Bore Adjustable Shock Absorbers, Validating Performance and Reliability on the Track

In this AXCR competition, the 3.0 Bore Adjustable Shock Absorbers heavily utilized by Mamba are products developed specifically for high-intensity off-road usage environments.

A larger shock absorber bore diameter can provide more sufficient space for internal work and lay the foundation for thermal management under long-duration, high-intensity conditions; meanwhile, adjustable damping design can be tuned specifically according to race car weight, road surface characteristics, driving style, and different stage requirements.

For professional off-road race cars, there is no simple answer of a set of parameters that applies to all environments for shock absorbers.

High-speed gravel roads require vehicles to have good body control capabilities, continuous pothole road surfaces test the suspension's handling of high-frequency impacts more, and when facing large drops and larger instantaneous impacts, sufficient support and cushioning ability are needed.

Therefore, adjustability, stability, high-temperature resistance, and the ability to withstand continuous high-intensity work have become very important product capabilities for professional off-road shock absorbers.

From the Tank 300 T2 race car successfully completing the race, to Memen leading the T1 Petrol Group for the first five stages, the performance of Mamba 3.0 Bore Adjustable Shock Absorbers on different race car platforms has further verified the product's ability to cope with the complex environment of international off-road rallies.

Competing in AXCR for Three Consecutive Years, Competition is not the End but the R&D Site

For Mamba Racing Shocks, the 2026 FIA Asia Cross Country Rally has another layer of meaning — this is the brand's third consecutive year participating in the AXCR event.

Continuous participation and one-time event exposure have an essential difference.

For Mamba, off-road events are not only a platform for brand communication, but also an important R&D scenario for product testing, technical verification, and data accumulation. Problems exposed by race cars under extreme operating conditions, driver feedback on different damping settings, and data after shock absorbers operate continuously over long distances can all become important references for subsequent product development and upgrades.

This year, whether partnering with Great Wall Motors Tank 300 to compete in the T2 Production Group, or collaborating with Indonesian drivers to challenge the T1 Group, Mamba has further expanded the verification scope of products in different race cars, different categories, and different usage environments.

At the same time, as the competition progressed, Mamba Racing Shocks also received attention from the competition organizers and other participating drivers.

For Chinese auto parts brands moving towards overseas markets, this verification from real international competition environments is particularly important. Compared to simply displaying products through parameters, continuously participating in high-intensity competitions allows overseas teams, drivers, and off-road users to more intuitively understand the actual performance of products.

From Track to Users, Race Data Feeds Back to Mamba's Full Series of Products

Participating in competitions is ultimately not to create products that can only be used for race cars.

Mamba Racing Shocks continuously participates in domestic and international off-road events. A more important goal is to accelerate product verification through extreme environments and feed back the experience and data accumulated in competitions into the development of the full series of products.

The usage scenarios of professional race cars and ordinary off-road users are not exactly the same, but there are commonalities in the core needs for shock absorbers: when facing long-distance travel, unpaved roads, high-temperature environments, and continuous bumps, reliable support, stable damping, and sufficient durability are all required.

The race track can further amplify these operating conditions.

An international off-road rally lasting several days is equivalent to letting the product undergo continuous testing in a highly concentrated extreme environment. Therefore, from race car damping settings, temperature changes, to work performance under different road conditions, to data obtained from disassembly and inspection after the race, all can provide references for further optimization of civilian products.

This also forms a product development path that Mamba is adhering to:

Validate technology through events, drive R&D through data, and feed development results back to civilian products.

With the conclusion of the 2026 FIA Asia Cross Country Rally, Mamba Racing Shocks' third consecutive AXCR journey has temporarily come to an end. But for the brand, this is not the end.

In the future, Mamba Racing Shocks (Mamba Racing Shocks) will continue to participate in more domestic and international automotive events, continuously validating products through richer vehicle models, more complex competition environments, and higher intensity practical tests. At the same time, the brand will also continuously apply data from the track, driver feedback, and tuning experience to product development and upgrades.

From Chinese off-road tracks to FIA international events, from Tank 300 to professional race cars driven by drivers from different countries, Mamba is building its own technical database through real competitions one by one.

The race track is a place to verify performance and also the starting point for next-generation product development.

For more and more users who love off-road, long-distance travel, and performance driving, Mamba hopes to eventually transform the technical experience of undergoing rigorous tests on international race tracks into shock absorber products that are more reliable, more mature, and better meet real off-road needs.

On August 12, the Fengyun T7 officially opened for pre-sale. At the launch event, the phrase "Slow work builds a good car, thank you for your patience" really resonated with many people looking to buy an electric vehicle. Now many new cars rush to launch quickly to boost sales, but what ordinary car owners care about most is whether the car is safe, whether it lasts for three or five years of use, and whether it can withstand cold and hot weather and various rough roads. The Fengyun T7 did not follow the trend to seek speed; instead, it first sent the car to various overseas locations for real-world testing, collected real-world user feedback from everywhere, and then returned to the domestic market for sale. This short sentence "A global car cannot be rushed" implies two years of overall planning, three years of focused R&D, and a solid five years of steady refinement.

Slow in R&D

The Fengyun T7 is not simply a domestic model modified for export. Chery has a mature global R&D network, with top 10 global design centers and hundreds of designers participating in the refinement. As early as the vehicle planning stage, the brand collected real-world user feedback from more than 5,000 overseas car owners, covering daily travel scenarios in 15 countries. All different regulations, road conditions, and driving habits in various places were incorporated into the design considerations in advance.

This car is called Lepas L6 overseas and has already expanded its overseas market: Thailand officially launched for sale on July 24, South Africa launched for pre-sale simultaneously; August domestic and Indonesia launched simultaneously, September entering the EU, October gradually landing in Australia, New Zealand, UK, Malaysia and other places. A car needs to adapt to global diverse climates and driving habits, it is impossible to rush progress, only by adjusting and optimizing slowly.

Slow in Testing and Safety Standards

This car directly benchmarks the current most stringent 2026 E-NCAP Five-Star Safety Standard in Europe. The body is 80% high-strength steel, with hot-formed steel accounting for 18.84%, combined with a cage body structure, the whole car is equipped with 9 airbags, layered cushion protection from the front to the rear. The battery is even more meticulous, with a full 31 layers of protection structure, waterproof and anti-crush capability is twice the national standard, and survived 1,008 hours of salt spray, extended duration burning, water immersion piercing, and other six extreme tests, daily car use completely do not need to worry about safety problems beyond mileage.

The car can withstand extreme temperature differences from -40°C to 55°C. In the northern winter, there is exclusive dual-source temperature control. At -10°C, the driving range can increase by 30% more, and the car interior can be warmed to a comfortable temperature within 20 minutes; in the southern rainy season, 500 mm wading depth, drive with confidence on rainy waterlogged sections; in plateau areas, the car paint has been specially treated for anti-aging, it can calmly cope with 95% of road environments globally.

To test performance in practice, Chery invested 963 test vehicles in total, of which 81 were specifically for durability road testing, cumulatively running 1.45 million kilometers, visiting over 100 extreme road conditions globally, high temperature, extreme cold, humid, saline-alkali land all tested one by one. Small problems discovered in tens of thousands of road tests were all adjusted in place, and according to the living habits of owners in different countries, more than 80 details were optimized, never delivering a car that is not polished to the user.

Fast in Real User Experience

The five-year accumulation of long-term development allows the Fengyun T7 to have no obvious weaknesses, unified configuration across the series, will not appear low-spec shrinkage. Body size 4,570 mm x 1,852 mm, wheelbase 2,700 mm, combined with six paint colors fitting Eastern aesthetics, Blazing Orange adopts the same multi-layer paint process as high-end models, good looking and scratch-resistant; the car interior wrapped cockpit atmosphere is gentle, standard configuration Sony floating sound, two interior color schemes, no matter prefer simple or warm style can be satisfied.

Regarding range, series standard 65.05 kWh Rhino battery, official CLTC range 600 km, actually driving down can reach 667 km, middle rest a cup of coffee time, can charge electricity from 30% to 80%. Battery supports 2,500 cycle charges and discharges, normal home use 15 years no need to replace. Car interior carries 4nm smart chip and 15.6-inch big screen, combined with Doubao voice, camping, with kids, lunch nap six scenarios one-click switch; whole car 22 sensing hardware support, more than 300 types of parking spaces can automatically park, new driver parking no pressure.

Car interior space utilization rate reaches 84%, rear legroom is spacious, seats with heating ventilation, folded down can pave into 1,955 mm x 1,310 mm flat big bed, trunk largest can expand to 1,550 L, camping equipment, large luggage can easily load down. 178 kW rear drive motor combined with overseas professional chassis team tuning, highway driving steady, pass speed bump, pothole road bumps very light.

Purchase welfare is also sufficient practical, personal non-profit use, whole car and three-electric system can enjoy lifetime warranty, only spend 666 yuan, can get annual once lifetime basic maintenance. At the same time there is dual bottom protection guarantee: if battery self-fault triggers thermal runaway, directly compensate same model new car; within one year of purchase, parking, intelligent领航 when due to assisted driving system fault accident, highest compensation up to 5 million, daily home use one more layer of peace of mind.

Written at the end:

Chery has ranked first among Chinese brands in export volume for 23 consecutive years, globally cumulative more than 20 million car owners, models sold to more than 130 countries. Fengyun T7 "Go overseas first, then return to the country" is not marketing rhetoric, it is a complete R&D, on-site testing process.

Now the entire industry is competing on new car launch speed, Fengyun T7 is willing to spend five years slowly refining. This "slow" of not rushing time, in the end is valuing ordinary family daily travel safety and long-term car use quality. Fengyun T7 that traveled the globe, passed 1 million kilometers of practical testing returned to the country with international standards, to 100,000-level home pure electric SUV, brought a more reliable, more solid choice.

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Proton X90 同 Chery Tiggo 8 Pro 嚟做比較。這兩款車喺價格同定位上都幾接近，今日我哋就由多個方面做一個詳細嘅對比，幫你節省晒做功課嘅時間。

價錢同版本

Proton X90 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,800，一共有 4 個版本，包括 2026 1.5T Prime X（RM 122,800）、2026 1.5T Prime（RM 116,800）、2026 1.5T Lite（RM 106,800） 等。

Chery Tiggo 8 Pro 喺馬來西亞嘅 OTR 售價係 RM 159,750 - 159,750，一共有 2 個版本，包括 1.6L Turbo Standard（RM 130,000）、1.6L Turbo Premium（RM 145,000） 等。

由價錢睇嚟，Proton X90 嘅起步價確實係比 Chery Tiggo 8 Pro 平咗 RM 52,950。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都要注意，平嘅嗰幾千塊，可能喺配備上有取捨，具體就要睇你嘅需求。

安全配備

Proton X90 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。

Chery Tiggo 8 Pro 嘅安全評級係 TBD，主動安全系統包括 Basic。

安全配備方面，兩款車都拿到唔錯嘅評級。不過 Proton X90 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 Chery Tiggo 8 Pro 嘅 Basic 喺功能上有少少分別，如果你好重視主動安全嘅話，可以仔細對比吓兩者嘅功能列表。

配置同科技

Proton X90 採用 FWD 驅動方式。

Chery Tiggo 8 Pro 採用 FWD 驅動方式。

兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。

保養同維護

Proton X90 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。

Chery Tiggo 8 Pro 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。

總結

總體嚟講，Proton X90 同 Chery Tiggo 8 Pro 都係馬來西亞市場都係好唔錯嘅車型。揀邊一輛，重點始終係睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕先做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

In the Malaysian SUV market, many buyers compare Proton X70 and Mazda CX-30 when choosing a car. The price and positioning of these two cars are quite close. Today we will make a detailed comparison from multiple aspects to help you save time on research.

Price and Versions

The OTR selling price of the Proton X70 in Malaysia is RM 106,800 - 122,300. There are 3 versions in total, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.

The OTR selling price of the Mazda CX-30 in Malaysia is RM 122,409 - 146,409. There are 4 versions in total, including 2025 2.0L High+ Premium (RM 146,409), 2025 2.0L High+ (RM 138,409), 2025 2.0L High (RM 130,409), etc.

Looking at the price, the Proton X70's starting price is indeed RM 15,609 cheaper than the Mazda CX-30. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that the few thousand dollars cheaper might have trade-offs in features, depending on your needs.

Safety Features

The safety rating of Proton X70 is 5★ (ASEAN NCAP), and active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).

The safety rating of Mazda CX-30 is 5★ (ASEAN NCAP), and active safety systems include i-Activsense.

Both cars have the same safety rating, and safety features are quite comprehensive within this class. New cars today generally have good safety, so there is no need to worry too much about this point.

Features and Technology

Proton X70 adopts FWD drive type.

Mazda CX-30 adopts FWD drive type.

Both cars have the same drive type, both are FWD, and there won't be much difference in daily driving experience.

Who is it suitable for?

Proton X70 and Mazda CX-30 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about price-performance ratio and features, then choose the one with richer configuration. In the end, it is recommended to test drive both, experiencing it firsthand is the most important.

Summary

Overall, Proton X70 and Mazda CX-30 are both very good models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. We recommend doing your research, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big deal, taking some time to research will never be wrong.

In the Malaysian SUV market, many buyers compare Proton X50 and GWM Haval H6 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.

Price and Versions

The OTR price of Proton X50 in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.

The OTR price of GWM Haval H6 in Malaysia is RM 139,750 - 139,750, with a total of 2 versions, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000), etc.

In terms of price, the starting price of Proton X50 is indeed RM 49,950 cheaper than GWM Haval H6. If your budget is limited, Proton's entry-level version already meets daily needs. But also note, the difference of a few thousand might involve compromises on equipment, depending on your specific needs.

Power and Fuel Consumption

Proton X50 is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.

GWM Haval H6 is equipped with Hybrid, 170 hp. Official fuel consumption 4.5 L/100km.

In terms of power, the GWM Haval H6's Hybrid has 65 more horsepower than the Proton X50's 1.5L 4-cyl. However, for daily city driving, both cars have sufficient power, and you won't feel underpowered.

Space and Comfort

Proton X50 body length 4400 mm, trunk 400 L.

GWM Haval H6 body length 4400 mm, trunk 400 L.

The dimensions of both cars are almost the same, and the interior space difference is not significant. For this class of cars, daily use is completely sufficient.

Features and Technology

Proton X50 adopts 4WD drive mode.

GWM Haval H6 adopts FWD drive mode.

Proton's 4WD and GWM's FWD will have different handling sensations, test drive comparison is recommended.

Maintenance and Service

Proton X50 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.

GWM Haval H6 warranty 7 years/150,000km, maintenance interval every 10,000km or 6 months.

Summary

Overall, Proton X50 and GWM Haval H6 are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We recommend doing your homework, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending some time doing homework will never be wrong.

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X50 同 Hyundai Tucson 黎做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一次詳細嘅對比，幫你省返做功課嘅時間。

價錢同版本

Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300，一共有 4 個版本，包括 1.5T Executive（RM 89,800）、1.5T Premium（RM 101,800）、1.5T Flagship（RM 113,300） 等。

Hyundai Tucson 喺馬來西亞嘅 OTR 售價係 RM 143,888 - 197,888，一共有 5 個版本，包括 2025 HEV 1.6T AT 2WD Prestige（RM 197,888）、2025 1.6T DCT 4WD Prestige（RM 186,888）、2025 1.6T DCT 2WD Prime（RM 164,888） 等。

從價錢嚟睇，Proton X50 嘅起步價確實比 Hyundai Tucson 平咗 RM 54,088。如果你預算有限，Proton 嘅入門版已經可以满足日常需求。但也要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體要睇你嘅需求。

安全配備

Proton X50 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。

Hyundai Tucson 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 SmartSense。

兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算俾得好齊全啦。而家嘅新車安全性都唔差，唔使太擔心這一點。

空間同舒適度

Proton X50 車身長 4400 mm，後備箱 400 L。

Hyundai Tucson 車身長 4400 mm，後備箱 400 L。

兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。

保養同維修

Proton X50 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。

Hyundai Tucson 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。

總結

總體嚟講，Proton X50 同 Hyundai Tucson 都係馬來西亞市場幾好嘅車型。揀邊部，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

    2026年7月18日，獲泰國投資促進委員會（BOI）邀請，長安汽車作為唯一獲邀的在泰中國汽車品牌、於成都參與了2026年中泰（四川）經貿投資論壇及泰國駐成都總領事館投資促進處揭牌儀式。長安汽車董事長朱華榮出席並與泰國總理阿努廷進行會談。值此中泰建交51周年之際，在中泰深化全面戰略合作夥伴關係的藍圖下，長安汽車將持續加碼泰國市場，引進前沿技術與管理體系，為泰國經濟發展作出貢獻。長安汽車執行副總裁王輝、長安汽車東南亞事業部總經理鄧智濤等陪同出席相關活動。

    朱華榮先生向泰國總理阿努廷、泰國副總理兼財政部長艾尼迪及泰國投資促進委員會秘書長納立介紹了長安汽車在泰三年的發展成果，他表示：「長安汽車自2023年進入泰國市場以來，堅持『於泰為泰』發展理念，持續深耕本地化佈局。截至目前，整車累計銷量突破4.1萬輛，稅收貢獻超16億泰銖，吸納泰國本地就業人員超1900人，人才本地化率近90%。陸續投放了深藍S05、阿維塔07、長安啟源Q05等合共13款新能源車款，全面覆蓋泰國主流細分市場。總投資約90億泰銖的羅勇工廠——長安汽車首個海外新能源整車生產基地——已投產營運，深藍S05、長安啟源Q05兩款產品不僅已實現本地化生產供應，還已出口至印尼、新加坡、澳洲等18個國家。聯動40餘家泰國零部件配套企業、引進10家核心配套企業赴泰建廠，推動泰國新能源產業鏈共同發展。」

    「泰國將是長安汽車亞太區域總部同全球重要生產基地。」朱華榮先生再次強調咗泰國對於長安全球化發展的意義，並進一步分享咗公司未來喺泰國嘅規劃，「計劃2030年泰國市場年銷量突破7萬輛，躋身中國品牌第二、行業第四；產能佈局方面，2028年啟動羅勇工廠二期擴產論證；產業投入方面，計劃落區研發中心，到2028年本地化率超60%；人才建設方面，到2030年，泰國員工規模達到3000人，本地化率超過90%。」

    總理阿努廷感謝長安汽車長期投資泰國，並對長安選擇泰國作為長安集團首個海外整車生產基地表示高度認可。泰國政府認為，長安汽車係推動泰國新能源汽車產業發展的重要合作夥伴，並強調政府將通過相關政策，為企業發展同實現全球戰略目標提供有力支援，助力長安汽車實現2030年喺泰躋身全球汽車品牌前四的目標。此外，阿努廷亦表示，泰國將繼續完善汽車產業基礎設施建設，除持續提升物流運輸效率外，仲會重點加強行業人才培養同研發能力建设。

    作為獲邀喺泰投資企業代表，長安汽車東南亞事業部副總經理吳小康先生喺中泰（四川）經貿投資論壇上，亦向與會中資企業分享咗長安汽車喺泰投資實踐。佢表示：「中國汽車品牌已經成為泰國新能源汽車市場嘅絕對主力，呢離唔開泰國強力嘅政策支持以及開放嘅經營環境。加上泰國擁有東盟優秀嘅汽車產業集群同零部件供應鏈及突出嘅地理優勢，憑藉多項自貿協定紅利，能高效覆蓋全球右舵市場，因此亦成為長安汽車堅定選擇泰國作為東南亞區域總部同首個海外新能源整車製造基地的重要原因。」佢補充道，「長安汽車將堅守『於泰為泰，扎根本土』理念，持續鞏固亞太區域總部運營，加強資源佈局，努力喺泰國成為海外標桿投資企業，與喺泰中資企業攜手共贏、共謀長遠發展。」

    2026年4月，中國長安汽車喺全球戰略發布會暨全球夥伴大會上發布"1445"戰略框架，深入推進"海納百川計劃2.0"，鎖定2030年躋身全球汽車前十的目標。新計劃標誌著長安從"走出去"轉向"扎下根"，從出口導向嘅貿易模式，升級為涵蓋製造、貿易、投資、服務與可持續發展嘅體系化全球運營。喺長安全球戰略版圖入面，東南亞係戰略重點，泰國亦係全球生產同出口樞紐。

    長安汽車擁有164年歷史底蘊、45年造車積累，係中國工業汽車嘅重要代表。公司建立咗覆蓋全球嘅研發、製造同營銷體系，形成"六國十地"協同研發格局，擁有來自31個國家同地區嘅2.4萬餘名研發人員。2025年，長安汽車全球銷量超291.3萬輛，其中新能源汽車銷量110.9萬、海外銷量63.7萬、泰國市場銷量1.65萬，均創歷史新高。

喺馬來西亞嘅 SUV 市場，好多買家揀車嗰陣都會拿 Perodua Aruz 同 Kia Sportage 嚟做比較。呢兩款車喺價位同定位上都幾近，今日我哋就係多個方面做詳細比較，幫你節省做功課嘅時間。

價錢同版本

Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900）等。

Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，一共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639）等。

從價錢嚟睇，Perodua Aruz 嘅起價的確比 Kia Sportage 平咗 RM 56,739。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需要。但都要注意，平嘅嗰幾千塊，可能喺配備上會有取舍，具體要看你嘅需要。

安全配備

Perodua Aruz 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。

Kia Sportage 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Drive Wise。

兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算好齊全。依家嘅新車安全性都唔差，唔使太擔心呢一點。

空間同舒適度

Perodua Aruz 車身長 4400 mm，後備箱 400 L。

Kia Sportage 車身長 4400 mm，後備箱 400 L。

兩款車嘅尺寸幾近一樣，車內空間分別唔大。呢個級別嘅車，日常使用完全夠用。

保養同維修

Perodua Aruz 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。

Kia Sportage 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。

總結

總括嚟講，Perodua Aruz 同 Kia Sportage 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵仲係睇你個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

Driving onto the runway, aiming for the global market.

When major automotive manufacturers start to counterattack, the engineering capabilities and underlying technical strength they possess cannot be compared by those internet phone companies.

On July 6, the Shanghai 1862 Fashion Art Center, a century-old industrial heritage by the Huangpu River, is now a gathering place for avant-garde fashion.

Geely Galaxy TT's global premiere held here inherently reflects a metaphor: growing fashion expression from an industrial foundation, just as this car attempts to accomplish.

But what is truly worth paying attention to is not the lighting within this fashion show, but the grand chess game Geely Automobile is playing behind the show.

01

When Galaxy TT drove onto the runway, fashion became the key word emphasized in Galaxy TT's premiere, and fashion crossover naturally became Galaxy TT's most prominent tag.

Deep co-creation with Fashion Group, car colors representing global time zones, a cockpit inspired by the unique romance and relaxation of Italy's Lake Como... these elements together constitute a clear product definition. This is a car built for young people who do not follow the crowd, value feelings, and prioritize emotional value.

But in the view of Auto K-line, the word fashion has another layer of interpretation. It is not only Geely Automobile's differentiation strategy at the product level, but also a piece of the puzzle for its globalization strategy.

The current Chinese automotive industry is experiencing a profound aesthetic homogenization.

Closed front grilles, through-type taillights, coupe-style profiles... cover the brand logo, and even seasoned automotive industry practitioners find it difficult to distinguish the brands.

However, when the gap in three-electric technologies, intelligent assisted driving, and driving range continues to be leveled, the differentiation between products relies more and more on design, brand, and emotional value.

Galaxy TT enters the C-segment pure electric market in a way that crosses fashion boundaries, essentially answering one question: when everyone's technology is about the same, why should global consumers choose you?

02

Geely Automobile's answer is to turn fashion from marketing jargon into a design method, and turn color from configuration options into an emotional carrier.

After watching Galaxy TT's global premiere, I found this strategy is not only applicable to the Chinese market, but also points to a grander goal: how to make a Chinese car instantly recognizable on the streets of Paris, London, and Milan.

Galaxy TT's 8 car colors are sourced from natural light and shadow in different global time zones. From the sunny noon blue of the Maldives, to the twilight gray of Copenhagen; from the olive green of Tuscany, to the fjord blue of Tromsø...

These names themselves are a tour of global geographical coordinates, while the interior picks up the artistic charm of Bordeaux, Zurich, Venice, and Iceland.

When Geely Galaxy expands the aesthetic coordinate system of the product from a Chinese perspective to global time zones, what it conveys is that Galaxy TT was never designed for just a single market from the beginning.

Geely Automobile Group CEO Gan Jiayue has clearly stated that Geely adheres to the strategy of global synergy and regional deepening to promote international development, and overseas development has been listed as a priority strategy of the group.

Under this framework, whether a product's design language can cross cultural barriers and form aesthetic resonance understood by global consumers becomes crucial.

This brings up the exterior design of Galaxy TT, 1.3 golden aspect ratio, low and spread sporty posture, shark nose front face... these design elements belong to universal sports aesthetics perceived by the global market.

Galaxy TT does not stack so-called Chinese style with Eastern symbols, but uses a mature design system to connect with global aesthetics. This de-regionalized design strategy is exactly what a global product requires.

03

Before discussing the significance of Galaxy TT for Geely Automobile's globalization, it is necessary to first see Geely Automobile's current coordinates in the Chinese and even global automotive markets.

In the first half of this year, the Chinese automotive market turned in a report card that was quite worrying. CPCA data shows, nationwide passenger car market retail was 1.602 million in June, down 23.2% year-on-year; cumulative retail in the first half was 8.701 million, down 20.2% year-on-year.

Accelerated decline in fuel vehicle sales contrasts sharply with new energy penetration rate continuously breaking through 60%. "Cool inside, hot outside" has become the most accurate summary of the Chinese automotive industry this year.

Against the backdrop of a declining market, Geely Automobile became one of the few highlights among listed car companies. Sales data disclosed by Geely Automobile shows, 240,800 new vehicles were sold in June, up 2% year-on-year, achieving double growth month-on-month and year-on-month for 4 consecutive months; cumulative sales in the first half were 1.423 million, creating a historical high for the same period.

In the domestic narrow passenger car retail market, Geely Automobile ranks first with 1.0213 million vehicles, and is the only car manufacturer with sales exceeding one million.

Placed against the background of an overall industry decline of 20%, the quality of this report card speaks for itself. What truly gives weight to this half-year answer sheet is the explosive growth of overseas business.

In the first half of this year, Geely Automobile's overseas sales reached 474,200, a significant 158% increase year-on-year, already exceeding the export scale for the full year of 2025. In June alone, exports broke through 100,000 for the first time, reaching 102,900, a year-on-year increase of 157%.

Overseas business has officially become one of the three major growth pillars of Geely Automobile, listed alongside the domestic market and new energy business.

More noteworthy is the change in sales structure. In the first half of the year, Geely Automobile's new energy product export sales were about 277,200, a year-on-year increase of 585%, with new energy accounting for 59% of the total exports.

This means Geely Automobile's growth overseas no longer relies on traditional fuel vehicles, with new energy becoming its main force for going global.

04

As a C-segment pure electric sedan launched at such a time node, Galaxy TT's task is very clear: it is to establish a presence for Geely Automobile in the global mainstream new energy sedan market.

At the beginning of this year, Geely Automobile disclosed its 2026 overseas layout plan: build three 150,000-level markets in Europe, Eastern Europe, and ASEAN, and two 100,000-level markets in Latin America, Africa, and Middle & Central Asia; Geely brand plans to increase global stores to 1,300, Zeekr 500, Lynk & Co 400, with the full brand overseas channel target breaking 2,200.

At the same time, localized production of Geely Galaxy models in Indonesia, Malaysia, Brazil, and other places is gradually increasing.

In these markets, C-segment sedans are one of the most competitive segments with the highest brand premium. If Galaxy TT can establish a foothold in the domestic market, its design language, technical platform, and brand tonality will have the foundation for overseas output.

At the same time, Galaxy TT is also an important product after the "One Geely" strategic integration, with the brand matrix further clarified.

In the first half of this year, the four major brands Geely Galaxy, China Star, Lynk & Co, and Zeekr showed a balanced development trend. Among them, Geely Galaxy's first half sales were 519,800, firmly staying in the first echelon of the mainstream new energy market.

Launching a pure electric C-segment sedan on such a volume basis, the goal is to establish a foothold in the high-end segment of the mainstream market, paving the way for the globalization of the entire Geely Galaxy brand.

From the perspective of Geely Automobile, choosing Shanghai for Galaxy TT's global premiere is itself a carefully designed signal.

Shanghai is the fashion capital of China and also the Chinese city with the highest degree of internationalization. Launching a product with "global aesthetics" as the background color here not only fits the product positioning but also conveys a message to the outside world: that Geely Automobile's next battlefield is not only in China.

Views of AutosKline:

How far Galaxy TT can go will ultimately be answered by the market. But looking at it within Geely Automobile's globalization strategy, its significance has already surpassed the new car itself.

It is another link in the upward extension of the Geely Galaxy product matrix under the "One Geely" strategy, and also an important attempt by Chinese car brands to move from product exports to aesthetic exports.

When Chinese listed car companies take the overseas market as an important engine for sales and profit growth, whether a product's design has global resonance, and whether the brand tonality can be accepted in different cultures is no longer icing on the cake, but a question that must be answered.

Galaxy TT is the latest answer given by Geely Automobile.

The text is original from Auto K-line, content reference materials sourced from listed company announcements and industry public information (relevant companies and institutions should have the obligation to be responsible for the truth); some images sourced from the internet, copyright belongs to the original owners.

Articles from this account, without authorization, cannot be reproduced, offenders will be pursued. At the same time, article content does not constitute investment advice for anyone! Stock market risks are high, investment should be prudent!

車型概覽

吉利帝豪L HiP 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講售價未落實前點樣先篩選，幫你用買家角度篩走唔適合嘅選擇。

售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。

購車價格指南

吉利帝豪L HiP 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。

如果有幾個版本可揀，可以先將 2024 1.5T 100km 前驅版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。

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吉利帝豪L HiP 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。

要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。

買家常見問題

買 吉利帝豪L HiP 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。

常見疑問係「吉利 Geely 帝豪L HiP 係邊類新能源車？」簡單講，吉利 Geely 帝豪L HiP 係一款搭載雷神電混技術嘅插電式混合動力轎車。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。

同級對比內容

將 吉利帝豪L HiP 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。

咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。

用車全周期指南

擁有 吉利帝豪L HiP 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。

如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。

比亞迪正式發布 2026 年 5 月產銷快報，全品牌新能源汽車單月銷量 383453 輛，同比微增 0.26%，時隔十個月實現單月銷量同比轉正；其中乘用車交付 376990 輛，環比大漲 19.4%，一掃前期車型換代陣痛，呈現國內基本盤穩固、海外銷量狂飆、高端品牌全線放量的全新格局，在國內新能源內捲加劇、特斯拉 FSD 入華、自主新品密集上市的市場環境中，走出獨有的結構性增長路線。

王朝 + 海洋兩大主力品牌 5 月合計售出 330215 輛，佔據集團總銷量超八成，仍是比亞迪銷量壓艙石，全系列共 8 款車型單月銷量突破 2 萬台，產品從 5 萬入門代步到 20 萬家用 SUV 實現全覆蓋。

王朝網內部，元家族 56691 輛、宋家族 51370 輛。雙雙跨過五萬門檻，成為品牌兩大銷量支柱，兼顧家用代步與城鄉出行需求；秦家族緊隨其後交出 28360 台穩定表現，漢、唐系列月銷維持六千級體量，深耕中大型家用轎車、SUV 細分市場；全新車型夏處於市場培育期，單月交付 1810 台，後續隨渠道鋪開有望穩步上量。

海洋網增長勢頭更為迅猛，全系五款車型跨入兩萬俱樂部：海獅 42615 台、海豹 34117 台、海鷗 39919 台、海豚 22260 台、宋 PLUS 27755 台。其中海鷗憑藉 6-8 萬親民定價穩居入門代步銷冠，海獅作為全新走量車型上市即站穩四萬量級，補齊海洋網中型 SUV 產品空白，完善海洋產品梯隊佈局。從代步小車到緊湊 SUV，兩大主品牌依托 DM-i 混動與純電雙線技術，牢牢鎖住 15 萬以內國內主流家用市場份額。

騰勢、方程豹、仰望組成的高端矩陣 5 月合計銷售 46489 輛，正式擺脫小眾定位，成為比亞迪品牌溢價與利潤增長新支點，打破自主品牌高端化難破局的行業魔咒。

越野品牌方程豹單月 30186 輛，同比暴漲 139.7%，創下品牌上市以來月度銷量新高，旗下鎦 7 單月 18280 台，豹 5、豹 8 穩定輸出，在 25-40 萬硬派越野細分市場持續擠壓合資、進口車型生存空間。

騰勢 5 月交付 16303 台，MPV 標桿 D9 售出 6721 台，Z9 系列近 6000 台，MPV、中大型轎車雙線發力，站穩豪華新能源賽道；百萬元級超豪華品牌仰望穩步爬坡，當月交付 286 台，同比增幅 105.8%，完成自主品牌天花板產品的市場驗證，形成從十幾萬家用、三四十萬越野、五十萬豪華 MPV 到百萬元級旗艦的全價格帶產品佈局。

5 月比亞迪乘用車和皮卡海外銷量 160177 輛，同比大漲 80.7%，出口佔全系總銷量突破 42%，創下品牌出海歷史新高，成為穩住 5 月整體銷量、實現同比轉正的核心驅動力。

東南亞、歐洲、拉美成為主力增量市場，海鷗、宋 PLUS、元系列持續登頂多國新能源熱銷榜單，SHARK 皮卡連續兩月單月出口突破 4000 台；依托泰國、巴西、匈牙利、烏茲別克斯坦四大海外整車工廠落地投產，本地化生產持續落地，規避關稅同時快速下沉終端渠道。在國內車市存量競爭、價格戰常態化背景下，高速擴容的海外市場有效對沖國內車型換代帶來的銷量波動，正式從補充市場升級為比亞迪核心增長引擎。截至當前，比亞迪新能源汽車全球累計銷量已經突破 1650 萬輛，全球化版圖持續拓寬。

5 月比亞迪智能化落地迎來關鍵節點，天神之眼智駕系統成為車型核心加分項：全品牌搭載高級智駕車型保有量突破 315 萬輛，日均路測數據超 2 億公里；當月比亞迪落地城市領航、智能泊車雙安全兜底服務，成為全球首家實現兩項智駕兜底的車企，政策落地三天後，搭載天神之眼系統車型的城市 NOA 激活率暴漲 50%，智能化體驗升級直接拉動終端到店訂單轉化，為後續車型持續走量築牢產品競爭力，直面 FSD 入華帶來的智駕市場衝擊。

從數據細節來看，2026 年 1-5 月比亞迪累計銷量 1405039 輛，同比下滑 20.32%，核心誘因是全系主力車型集中換代、第二代閃充刀片電池產能爬坡受限。新款閃充電池升級快充與低溫性能，全系換代車型優先換裝新電池，但產線改造拖累產能釋放，熱門車型訂單積壓、交付延後，一定程度壓縮 5 月交付體量。

隨著二季度末二代刀片電池產能持續釋放，疊加騰勢 N8L、方程豹鎦 7 純電版、海獅 05、夏 L 等多款新車陸續登陸市場，業內普遍預判比亞迪 6 月全品牌銷量有望突破 40 萬輛。依托低端走量鎖份額、高端提利潤、海外衝增量、智能化提產品力的四維發展邏輯，在國內新能源淘汰賽加劇的當下，比亞迪全品類佈局優勢持續放大，坐穩國內新能源龍頭，加速向著全球頭部車企穩步邁進。

Have you ever seen the roads in India?

I've seen them online.

The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".

However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.

According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.

Some netizens commented: Did the three Japanese car companies have too much money?

In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.

Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.

So, it wasn't that Japanese car companies chose India, but because they had no choice.

The Pain of Japanese Car Companies

Past Japanese cars were truly the envy of others.

Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...

Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.

With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".

Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.

According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.

You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.

Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.

Apart from China, Japanese cars are also not doing well in the US.

On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.

This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.

Looking at Japan itself, it is actually not easy either.

Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.

Executives looking at the reports, their backs went cold, only to find a new growth curve.

So, Japanese car companies didn't fall in love with India, there was nowhere else to go.

Deep Thought on Choosing India

So, what magic does India have, to make Japanese car companies invest heavily?

The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.

The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.

The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.

So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.

The Nikkei also believes that India is expected to become its global car supply center.

The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.

But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.

Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.

So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.

But, is the Indian market really that easy to mix?

The Hard-to-Bite Indian Market

Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.

First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?

India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.

Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?

Isn't this a version of the Thai market?

Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.

If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.

Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.

This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.

So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.

Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.

Epilogue

Japanese cars this trip to India, not go for tourism, is go to make a living.

Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.

Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.

As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.

But no matter how, this play just started, we slowly watch is okay.

Anyway India's story, never bored.

With the May auto market sales figures released, some celebrate while others worry. Yet Changan Automobile's performance report showing 209,100 units still made quite a few people sit up and take notice. It wasn't the total volume—for Changan's scale has always been there—but the 'value' within that performance report, carrying a distinct flavor compared to usual.

We need to temporarily shift our gaze away from the over-discussed 'involution' domestic market. What caught my attention most about Changan this time is not the 5.8% growth in NEVs, nor the individual performance of Qiyuan or Deepal, but that set of data: overseas deliveries of 70,700 units, a year-over-year increase of 38%. Nearly one-third of sales come from overseas; in the context of all Chinese automotive brands, this proportion is quite staggering.

You should know, just last month, Changan officially announced becoming the global official partner of the Portugal national football team. At that time, many thought this was just another sports marketing campaign. But looking at the overseas sales in May combined, you will understand this is the key move of Changan's 'Inclusive as the Sea' Plan 2.0; the globalization strategy behind it is very clear - it's not just selling cars overseas, but becoming a true global brand.

In recent years, I've visited overseas factories of many domestic autonomous brands and witnessed various 'going global' models. Some just pull domestic stock cars out to make profit via exchange rates, while others sincerely build channels and provide services. Changan belongs to the latter, and is the type that 'fortifies its camp and fights steady battles'. Starting from Southeast Asia, it gradually planted its supply chain, service system, and brand awareness. This cooperation with the Portuguese national team is more like the horn signaling an entry into the mainstream European market. This composure and strategic determination, frankly, cannot be seen on many brands that are eager for quick success.

Making the overseas market work has an easily overlooked benefit: it can strengthen domestic product capability. The logic is simple: to meet the needs of different regions, road conditions, and regulatory standards globally, your product R&D standards must be 'set high, not low'.

Specifically regarding products, this feeling becomes more obvious. For example, Changan's Blue Whale Powertrain, previously everyone thought 'domestic engine' was just a gimmick. But look at the CS75 PLUS and Eado Blue Whale Super Engine models just launched in May, directly announcing a 'launch price from 79,900 CNY', while claiming 'fuel consumption halved'. This isn't a simple price war; it's a technology popularization war. Taking a set of mature, efficient powertrains and hitting the market at this price tests the integration capability of the entire supply chain and R&D system. For ordinary consumers, spending less money to get a more fuel-efficient and reliable car is a tangible gain. This is much more sincere than piling up smart configurations you won't use.

Speaking of intelligence, Changan's recent move is also worth pondering. Their self-developed 'Tianshu' piloting end-to-end technology is ready for mass production. Many media might boast about how many TOPS of computing power or how many sensors. But what I'd rather emphasize is the three words 'end-to-end'. This used to be the capital for top players like Tesla and Huawei to show off. Changan quietly made it the core of its own 'Beidou Tianshu 2.0' plan.

I've visited Changan's software center and seen their road test data. My feeling is that traditional big factories, once determined to transform, their accumulated strengths in hardware, chassis, and safety fields actually become advantages in the second half of intelligence development. A smart car must first be a car that is good to drive. Changan's intelligent driving solution feels relatively 'steady'. Unlike some new forces that are radical in showing off skills, it releases functions bit by bit while guaranteeing safety redundancy. This intelligence dominated by 'engineer thinking' might lack some buzz, but for users who actually drive daily, it feels much more reliable.

Of course, we can't just brag about technology; we must look at the performance of each sub-brand. Deepal Automobile's May sales reached 33,243 units, a 30% year-over-year increase, with overseas cumulative sales from January to May surging by an explosive 167%. This data is quite interesting. Deepal actually undertakes the role of the pioneer for Changan's 'youthification' and 'electrification'. Its design language and marketing methods are closer to today's young consumers. The explosive growth in overseas sales shows that this design aesthetic and technical route possesses global competitiveness. Avatr delivered 7,336 units in May. Although the absolute number isn't exaggerated, its significance lies in brand elevation, the deep binding with top tech companies like Huawei, providing the best 'credit endorsement' for Changan's technical reserves.

Changan Qiyuan delivered 34,528 units in May. The hero model Q05 alone sold 15,812 units, and even launched in Thailand where orders exceeded 3,000 in just three days. What does this show? It shows Changan's multi-brand strategy is no longer simply making cars out and selling them separately, but truly finding respective niche markets and target audiences. Qiyuan targets the 'basic' of family use, comfort, and cost-performance; Deepal attacks personality and sports; Avatr guards the high-end and technology. This set of combination punches is much more refined than the extensive 'having more sons to fight' tactics used by many brands.

Finally, we must return to 'people' and 'management'. Changan Automobile's transformation in recent years appears 'smooth' largely thanks to the management's strategic determination. From the 'Shangri-La' NEV plan, to the 'Beidou Tianshu' Intelligence plan, to the 'Inclusive as the Sea' Globalization plan, any one of these three would be enough to keep an auto company busy for ten years. Changan is doing all simultaneously and is genuinely advancing them.

Five years ago, if you told me Changan would become a global technology company, I might have put a question mark. But today, looking at these 209,000 monthly sales, seeing the 38% increase in the overseas market, and witnessing the tangible product launches behind names like Blue Whale, Tianshu, and Qiyuan, I think I can straighten out that question mark. For consumers, these grand narratives ultimately translate into a more fuel-efficient CS75, a better-handling Deepal, or a smarter Avatr. And this might just be the best proof of a car company's 'strategic correctness'.