Paris Auto Show: What Assets Does Geely Reveal?

Viewing Geely's Globalization through the Paris Auto Show.

Paris Auto Show has never just been a stage for new cars to outshine each other. For an incoming automotive group, the ability to put products, technology, channels, and long-term commitments on the table simultaneously at the home ground of the European automotive industry is what truly counts.

In October 2026, the Geely Automobile Holdings Group made its debut as a consolidated group, launching the Geely, Lynk & Co, and Zeekr brands jointly at the Paris International Motor Show.

Viewed in the context of Geely's globalization process, this exhibition is more like a public check: Can the R&D, design, manufacturing, channel, and partner systems accumulated in Europe over the past nearly twenty years support its shift from 'product export' to 'system export'?

As is well known, the Paris Auto Show is the core testing ground for global automotive brand value. The European market has strict regulations, high safety standards, and mature consumers; brand premium and compliance capability are indispensable.

Geely's joint exhibition as a group serves two purposes: on one hand, it precisely segments the Geely, Lynk & Co, and Zeekr brands to show the international audience its complete matrix covering mass-market, premium, and luxury segments; on the other, it uses the auto show to centrally present progress in batteries, electric drive, hybrid, architecture, intelligent driving, and ESG, proving that its globalization is not just a breakthrough of a single product, but a systemic capability of shared back-end R&D and supply chain, and independent front-end brand operations.

From a deeper level, this is a milestone report by Geely on the path of 'long-term deep cultivation, system operations, and industrial symbiosis' in Europe, and also a public commitment for the next twenty years.

For the Geely brand participating in the Paris Auto Show for the first time, the Geely Monjaro EM-i made its European debut and launched in the high-standard market. The Galaxy Battleship 700 made its European debut after its global launch on October 10. Models such as Geely E5 (Geely Galaxy E5), Geely E2 (Geely Star Wish), Geely Starray EM-i (Geely Galaxy Starship 7) and others appeared simultaneously, showcasing a complete new energy product layout.

Among them, the Monjaro EM-i equipped with a 1.5TD dedicated hybrid engine and dual-motor system is the Geely brand's first D-class E-Hybrid global vehicle, reflecting the Geely Automobile Holdings Group's high importance attached to overseas markets.

The Lynk & Co booth presented the Lynk & Co 07GT for its overseas debut. This is Lynk & Co's first B-class plug-in hybrid estate car, and also a core product of the brand's 'broadening' strategy, driving the Lynk & Co European product matrix to expand from SUVs to estate vehicles; Lynk & Co 01, 02, and 08 showcased dual powertrain routes of plug-in hybrid and pure electric.

The Zeekr brand is also participating in the Paris Auto Show for the first time, showcasing the Zeekr 9X, new Zeekr 7X, Zeekr 001, and Zeekr 7GT. The Zeekr 9X is the highest-end product within the Geely Automobile Holdings Group system, designed by the Gothenburg design team, aimed at the European luxury SUV market, with pre-orders already open in Europe; the new Zeekr 7X has comprehensively advanced in dimensions such as assisted driving, cockpit, exterior, car color, range, and performance, with global cumulative production previously breaking through 200,000 units.

In addition, technical exhibits also reflect the depth of the system: Shendun Gold Brick Battery, Geely Constellation Satellite, robots, i-HEV Intelligent Hybrid Platform, Geely Starray EM-i Electric Drive, Geely E5 Electric Drive, and SEA-S Ocean Architecture were highlighted.

It is clear from this that the Geely Automobile Holdings Group presented not only new car models on the Paris exhibition stand, but also a full-stack technical foundation ranging from batteries, electric drive, hybrids, to architecture and intelligence.

From China to the world, Geely's globalization is not a breakthrough in a single market, but a coordinated push by all global regions and full-chain systems. Today, Geely is already a globalized automotive group with a global vision, global layout, and global influence.

From January to September 2026, the group's cumulative sales exceeded 2.23 million units, setting a new historical high for the same period; among them, overseas export sales were 797,700 units, up 169% year-on-year; overseas exports exceeded 100,000 units for 4 consecutive months, with September exports reaching 106,700 units, up 162% year-on-year; the full-year export target was raised from 640,000 to 920,000 units, aiming for the million-level; business covers over 100 countries and regions, with over 2,300 sales and service outlets established.

In terms of brand matrix, the Geely brand targets the global mainstream mass market, having entered 88 countries and regions with over 1,200 overseas outlets; Lynk & Co targets the global high-end new energy market, expanding business to 53 overseas countries; Zeekr targets the global luxury market, covering more than 60 countries and regions, with nearly 800 global stores.

The group has established 5 major design centers and 5 major engineering R&D centers in Shanghai, Hangzhou, Ningbo, Gothenburg, Milan, Coventry, Frankfurt, and other places, and owns 11 overseas manufacturing plants in operation in Malaysia, UK, Brazil, and other locations.

In terms of technical systems, Geely has built a full-stack moat with 'five technical routes running in parallel': pure electric, plug-in hybrid, range extended, fuel hybrid, and alcohol-hydrogen, with the core battery, motor, and electric control fully self-developed.

Among them, the i-HEV Intelligent Hybrid Engine thermal efficiency reaches 48.41%, with comprehensive fuel consumption as low as 2.22L per 100km; the fifth-generation Geely Smart Charging Pile single-gun peak power is 2.2MW, launching AI Super Fast Charging in the industry; the new generation Shendun Gold Brick Battery ultra-short blade series has a 12C peak charging rate, and the full series has passed the new national standard certification for battery safety; Thunder 16-in-1 Smart Electric Drive comprehensive efficiency is 93.8%.

In addition, AI New Energy Off-road Technology was first integrated into the Galaxy Battleship 700. Full-domain AI 2.0 constructs a '1+2+N' collaborative framework based on the WAM World Behavior Model. Qianli Ocean G-ASD becomes one of the intelligent assisted driving solutions with high model density.

In short, relying on the group's complete industrial ecosystem, going overseas with the 'One Geely' system is the underlying logic that distinguishes Geely from any single brand going overseas, and also the unique competitive barrier it has built.

Under the 'One Geely' multi-brand collaborative operation framework, back-end R&D and supply chain are highly shared, while front-end Geely, Lynk & Co, and Zeekr maintain independent brand positioning and user operations, forming a complete matrix covering different sub-markets; at the same time, through an 'Industrial Symbiosis' asset-light cooperation path, it shares production capacity, markets, and results with partners like Volvo, Renault, Ford, etc. Without building new factories or new capacity, it can cope with tariff and investment barriers, while quickly increasing localization scale.

In addition, starting from January 2027, Volvo Cars will become the exclusive dealer for Lynk & Co in Europe, becoming a typical example of relying on the group's internal asset portfolio to empower brand localization, which is a unique competitive advantage of the Geely Automobile Holdings Group.

Relying on global production capacity layout and partner factory networks, Geely is moving from product exports to local manufacturing and local sales, with the global localization manufacturing system progressing simultaneously.

Returning to the Paris Auto Show, focusing on the key focus of Geely's deep cultivation in globalization - Europe. In September 2026, the Geely Automobile Holdings Group's three brands exceeded 10,000 units in single monthly sales in the EU for the first time, entering the collaborative volume growth stage in the European market.

Looking by brand, Geely brand has entered 27 European countries, with over 450 sales outlets; Geely E2 was launched in the UK and France in August, followed by entry into five countries including Spain and Germany; Lynk & Co business covers 25 European countries, owning over 140 sales outlets, with Volvo Cars becoming its exclusive European dealer from 2027; Zeekr 2026 delivery volume in Europe grew by 200% year-on-year, business has started in 22 countries, aiming to cover 95% of European regions by the end of the year.

In terms of the localization system, Geely has three R&D centers and three design centers in Europe; in March 2026, Geely Technology Europe Company was established to integrate R&D business in Gothenburg and Frankfurt, aiming to compress the interval between Chinese and foreign new car launches to within 6 months; Gothenburg Styling and R&D Center serves Zeekr and Lynk & Co, and the Italian Styling Center serves the Geely brand.

Currently, 10 models under the Geely Automobile Holdings Group have received Euro NCAP 5 stars, covering products with different positioning from Zeekr 007GT to Geely E2 (Galaxy Star Wish), providing products with reliable safety quality for users with different needs.

Exceeding 10,000 units in a single month in the EU, the greater significance lies in the synergy effect and the localization system beginning to be realized.

Views of AutosKline:

Europe is not just a market where Geely pursues sales volume, but a highland of rules, a stronghold of R&D design, and a source of brand premium. Geely has already provided the methodology for going overseas with the 'One Geely' system; what needs to be done next is to turn this Paris Declaration into a sustainable daily reality on European streets.

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