Avatr T09 Paris Debut: Chinese Original Flagship Design Enters Global Market

On October 11, the Avatr T09 concept made its global debut in Paris. This model is the first work of the brand's flagship series, adopting a new flagship design concept, integrating the technical advantages of Changan, Huawei, and CATL, targeting the 500,000 yuan flagship luxury SUV segment, and expected to be officially launched in 2026. At this debut, the new car's interior was also unveiled for the first time. In addition, the car will participate in the Paris Auto Show from October 12 to 18 together with Avatr 06T, Avatr 07L, and other models.

Continuing the Avatr VISIONXPECTRA design concept, Avatr T09 brings the same design philosophy into the cabin, creating a space centered on tranquility, generosity, and connection. As the industry's unique emotional interaction design, Vortex Emotional Vortex provides a system expression where all car functions and statuses are linked, bridging the digital emotional world and the physical cabin structure. It adopts a 360° seamless two-stage reverse curved surface and lift design, built-in 118 RGB LED matrix light sources, which can match the whole vehicle ambient lighting to create various smart lighting effects. At the same time, Vortex optimizes silent motor and mechanism operation, and designs anti-pinch functions, guarding every emotional interaction with warmth in the details.

Avatr T09 is equipped with an immersive integrated triple screen, a 10.25-inch driver's instrument cluster paired with dual 17.2-inch central control screens and passenger screens, seamlessly integrated with air vents on both sides, built-in NFC function, one touch to connect. In the T09 cabin, technology is no longer cold stacking of functions, but a travel partner that can perceive, predict, and resonate. Whether traveling with family, business communication, or enjoying a moment alone, the cabin provides the right experience, allowing users to enjoy their own time.

Philosophy-driven design, originality is born here. Avatr adopts "Emotional New Luxury" as its design philosophy, creating natural and touching experiences through three core experiences of bold confidence, harmonious ingenuity, and active individuality. The new car is built upon a new flagship design language, mass-produced to interpret VISIONXPECTRA, making respect not just in form, but also in space and intelligence, contained in the control sense that is prepared before spoken.

Avatr T09 looks majestic from a distance and is exquisite up close, fully displaying flagship style. The new car's front face presents a strong architectural sense, the grille adopts a 3D relief structure, 362 Avatr LOGO elements of different 3D heights are connected sparsely and densely, flowing with brilliance in light and shadow; the crystal diamond array light group uses inner and outer double-layer diamond cut design, forming a diamond-like fire texture; the imposing 2.1㎡ large clamshell hood combined with the island-like ridges on both sides integrates steady power with dynamic tension.

Moving to the side, sharp lines like knife edges are carved on the car body, wheel arches and sides use waist-curved surfaces, plane shearing curved surfaces and full expanded volumes contrast with each other, shaping dynamic tension interwoven with precision, power, and sculptural depth. The entire D-pillar is decorated with aluminum trim, integrating into the window profile and spoiler, forming a floating roof visual effect. In the rear, the integrated crystal diamond taillight also uses double-layer diamond cut design, echoing the front light group, bright and clear when lit.

Apart from unique design, Avatr T09 possesses flagship-level technology configuration, is the production car with the highest technology density so far for the brand. The new car deeply integrates Huawei Qiankun Intelligent Driving, HarmonyOS Cockpit, and new Taishan Intelligent Control technology, achieving leading-in-class smart flexible control and million-level luxury driving quality. In terms of power, the new car is equipped with new intelligent super hybrid technology, equipped with 2.0T hybrid engine and three-motor distributed electric drive, system total power exceeds 1000 horsepower; equipped with 71.24kWh CATL Shao Yao Super Extended/Mixed Battery, CLTC pure electric range up to over 400km.

Taking Paris as a fulcrum, Avatr is accelerating towards the globe and will officially enter Europe in 2027. As the birthplace of luxury cars and the main competition field, the European market is the highest standard to test the gold content of luxury. Currently, Avatr's overseas business has expanded to 70 countries and regions, the average selling price of products exceeds 300,000 yuan, and profitability has been achieved. Among them, in Egypt's high-end electric vehicle market share reaches 10%; Avatr 11 ranks first in sales in Thailand's luxury pure electric SUV market. In 2030, Avatr plans to enter over 110 countries and regions, overseas sales account for over 50% of total sales.

Behind the expansion of overseas maps is a continuously iterated product matrix. Avatr has now launched Avatr 11, Avatr 12, Avatr 06/06T, Avatr 07/07L and other models, among which Avatr 06T and 07L will land in Norway and Spain as the first batch of core products. Corresponding to this, Avatr has built an overseas service system based on the principles of "unified standards, local execution, system support, brand supervision". In the next three years, Avatr will continue to perfect the European product matrix and services.

Chen Zhuo, Chairman of Avatr Technology, stated that with the launch of T09, Avatr will form two product sequences: Digital and Flagship. The Digital sequence is casual luxury, corresponding to elegant, sporty and pioneering design; the Flagship sequence is respectful luxury, corresponding to prestigious, calm and atmospheric flagship design. Two design sequences, one Avatr, same persistence on originality and taste.

Nader Faghihzadeh, Executive Vice President and Chief Designer of Avatr Technology, stated that the T09 concept version transforms the VISIONXPECTRA design concept into a steady and confident respectful temperament, opening a wider "respectful luxury" world for Avatr. Different temperaments, but connected by the same philosophy of "Emotional New Luxury".

Emotional New Luxury, emerges. Facing the future, Avatr will steadily promote brand advancement, continuously enrich the product matrix, provide global users with new luxury travel experience combining original design and top technology, and accelerate towards the global new luxury intelligent electric vehicle leadership brand.