Gasgoo News Recently, Avatr Technology completed a delivery ceremony at its Singapore store, and Konstantin Novoselov, Nobel Prize laureate in Physics and discoverer of graphene, officially became the 100,000th Avatr 07 owner. This landing of high-end overseas users is another example of Avatr products gaining recognition from the global top circle, and also intuitively reflects the continuous improvement in the recognition of domestic high-end intelligent electric vehicles going global.

According to Novoselov himself, his first contact with Avatr models was during his trip to Chongqing in May this year. The vehicle's exterior design, cockpit layout, and smart interaction experience were the core reasons for his choice to purchase. This is also his first Chinese brand car to be purchased, and his public evaluation verifies the advanced results of domestic new energy models in terms of design, intelligence, and quality.

Image Source: Avatr

Public data shows that Avatr 07 is positioned as an urban luxury smart SUV, relying on original design, cockpit configuration, smart technology, and safety systems to build comprehensive product competitiveness. As of now, the global delivery volume of this model has surpassed 100,000 units. It is the brand's core volume-selling model, pulling Avatr's global cumulative sales to surpass 260,000 units, providing a sales basic support for the brand's overseas expansion.

In the overseas high-end market, Avatr's pricing strategy benchmarks against international luxury models, with its Singapore market starting price exceeding one million yuan, entering the local mainstream luxury car price track. Since entering the Singapore market in July 2025, Avatr has cooperated with the local high-end automotive group DPL Premium Automobiles, landing offline channels and a localized service system. Previously, multiple overseas politicians and royal family members have purchased this brand's models, and the brand's coverage in the global high-end circle continues to expand.

Channel data shows that Avatr's current business covers 43 countries and regions globally, focusing on deepening key overseas core markets such as Southeast Asia, the Middle East, and Europe. According to the brand's plan, by 2030, it will complete market layout in over 110 countries and regions, continuously improving localized product and service systems. This Nobel laureate scholar becoming an owner is a landmark event for Chinese high-end smart electric vehicle technology and product strength gaining global authoritative recognition, and will further help the brand promote its globalization high-end market layout.

On July 8, the 100,000th Avatr 07 vehicle rolled off the production line at Chongqing Digital Intelligence Factory. This milestone model is the right-hand drive overseas version, marking the main model's leap from a domestic blockbuster to a global product. With a delivery scale of 100,000 units, simultaneous overseas layout, and dual-model matrix implementation, this reflects three clear industrialization upgrade paths for China's high-end new energy vehicle industry—manufacturing, technology, and globalization—providing a replicable development model for the industry.

From the dimension of manufacturing industrialization, the core confidence behind the 100,000 units comes from the full-domain intelligent factory system. Currently, the domestic new energy market has entered a stage of stock competition, where price wars compress profits, making stable, low-cost, and high-quality mass production capabilities the bottom line for brand survival. The Chongqing Digital Intelligence Factory supporting Avatr 07 production is the world's first full-domain 5G+AI flexible whole vehicle manufacturing base, integrating over 40 cutting-edge technologies such as digital twins, full-process automated welding, and digital quality control. Annual production capacity can stably support the synchronous production of multiple models, with a supporting capability of up to 200 units per year, achieving a balance between personalized customization and mass production.

This intelligent manufacturing system co-built by Changan, Huawei, and China Unicom solves the challenge of mass production consistency for high-end models. In the past, high-end new energy vehicles commonly faced the pain points of low-volume, hard-to-mass-produce customization. Avatr connects the R&D, production, and quality control full-link through a three-party collaborative supply chain, rapidly transforming frontier laboratory technologies into standardized products. The stable delivery of 100,000 units proves that domestic high-end new energy has shaken off the label of "niche concept cars", completed industrialization landing, and moved away from the fragile model relying on a single blockbuster for short-term volume.

Secondly, technological collaborative industrialization is the core competitiveness of Avatr 07 to secure its position in the 200,000-300,000 RMB high-end track. Unlike the single automaker self-research model, Avatr integrates core resources from the three-party industry chain, forming a complete technical closed loop: Huawei provides Kunqun ADS 4 intelligent driving and HarmonyOS Cockpit, CATL outputs Shenxing Supercharging battery, Changan is responsible for the whole vehicle chassis and whole vehicle manufacturing. The six major core technologies are fully independently controllable, with no risk of core components being externally choked off.

In the current era of homogeneous industry configurations, a complete industry chain collaborative system builds differentiated barriers. The model has successively won the USA IDA and German iF International Design Awards; its original appearance design possesses global aesthetic adaptability; 90-second fast recharging, full-scenario advanced intelligent driving, and extended-range pure electric dual powertrain solutions cater to both domestic commuting and overseas diverse road condition needs. This integrated collaborative model of whole vehicle, intelligence, and battery/electric/powertrain represents a new division of labor for China's new energy industry: automakers coordinate and integrate, tech companies output intelligent software and hardware, battery enterprises provide energy solutions. The industry chain functions in its respective role with deep binding, marking a significant sign of industry maturity.

Third, global industrialization layout opens up new growth space for the industry, and the right-hand drive milestone model releases a clear industry signal. The domestic market volume has peaked, going overseas has become a mandatory question for all new energy automakers, while industrial overseas expansion has long moved away from simple vehicle exports, turning to integrated layout of products, capacity, and channels. The 100,000th vehicle rolled off the line this time is the right-hand drive model, specifically adapting to massive right-hand drive markets such as Southeast Asia, the Middle East, and the Commonwealth. It is not simply changing the steering wheel layout, but achieving full-dimension localization adaptation from chassis calibration, infotainment interaction, to safety regulations.

Currently, Avatr products have landed in markets such as Singapore, Thailand, UAE, etc., with channels covering 43 countries. Planned to enter Europe in 2026, covering over 110 countries by 2030. Compared to the scattered exports of most automakers, Avatr completed the synchronous R&D and mass production of right-hand drive models in advance, directly connecting domestic and overseas dual-market supply at the manufacturing end. Relying on mature domestic production capacity bases to radiate globally, avoiding high investments in building factories overseas, using local super factories as global production capacity pivots. This is a more cost-effective industrialization overseas route.

At the same time, Avatr 07L has simultaneously started pre-sale. 07 and 07L form a dual-car matrix, perfecting the coverage of segmented markets, completing the industrial iteration from a single blockbuster to a product matrix. The 100,000 units sales of a single model is just the starting point. Dual-model parallelism can dilute R&D, production, and supply chain costs, further amplifying scale advantages, and hedging against market cycle fluctuations.

Against the backdrop of the overall transformation of the automotive industry, the rolling off of the line of 100,000 Avatr 07 right-hand drive whole vehicles is not just a brand milestone, but also a microcosm of the maturity of the domestic new energy industry. Intelligent manufacturing builds a solid mass production base, the whole industry chain collaboration creates technical barriers, and the simultaneous layout of domestic and overseas dual markets expands the growth ceiling. The three industrialization paths support each other, allowing Chinese high-end electric vehicles to break free from low-price involution and truly possess the strength to compete globally with international luxury brands. In the future, as domestic automakers continuously deepen industry chain integration and perfect global product layout, the new energy vehicle industry will complete the qualitative change from scale leadership to all-around leadership in technology, manufacturing, and brand.

While the world was still discussing "Chinese EV involution", a domestic luxury SUV with an average price exceeding one million quietly had a Nobel Prize in Physics laureate swipe their card. On July 9, 2026, Singapore, the "Father of Graphene" and Nobel laureate Konstantin Novoselov personally received a set of car keys — he was not endorsing it, but paid out of pocket, becoming the 100,000th owner of the Avatr 07. This was not just a delivery, it was a "Nobel-level certification" of Chinese high-end manufacturing in the heart of the global luxury car market.

The delivery was held at the Avatr Singapore store, the scene was not large, but the significance was immense. This globally top "hardcore scientist" stated directly on site, admitting he was "bewitched" by this car when he went to Chongqing in May this year. "Its design does not resemble a product of this era, the cabin features an enveloping interaction full of technology, making me feel like I am conversing with an emotional machine." Novoselov even used "unforgettable" to describe it. He made it clear, this is the first Chinese brand car in his garage, choosing the Avatr 07 was entirely because it fit his aesthetics, and met an physicist's ultimate rationality and daily comfort needs. For a mind that has seen the world's top technology to be amazed, the value of this car is self-evident.

So what exactly is the car picked by the Nobel laureate? Avatr 07, positioned as a smart and beautiful urban luxury SUV. In Singapore, its starting price exceeded 1 million RMB, directly entering the core price range of Porsche, BBA flagship models. On what grounds? Based on the original design of futuristic aesthetics, first-class cabin-like luxury feel, and six hardcore technology moats. In terms of intelligence, performance, safety, and luxury, it delivered a "fully loaded, no compromise" experience. Since launch, 100,000 global owners have voted with real money, the Avatr brand's global cumulative sales have even broken through 260,000 units. This data might just be the passing line for new forces in China, but placed in the overseas high-end market, that is a rare "high premium breakout" for Chinese brands.

More terrifying than selling well is who is buying. Besides this Nobel laureate, Thai Deputy Prime Minister, King of Bhutan, Qatari royal family members... on the list of cars for these political figures and celebrities, the name Avatr appeared. This "top opinion leader" chain effect is more effective than any advertising placement. Since entering Singapore in 2025, Avatr joined forces with local giant DPL Premium Automobiles, adopting a "high-profile direct sales" service route. As of now, Avatr has entered 43 countries and regions, and declared it will cover over 110 by 2030. In the parking lots of Middle Eastern tycoons, the villa areas of Southeast Asian new rich, this Chinese-made "new luxury" is encroaching on the turf of traditional luxury cars.

When Nobel laureates start voting with their intellect, when million-level prices are no longer the patent of Europe, America, Japan, and South Korea, Avatr's story tells us: the second half of Chinese new energy cars is not about price wars, but about cognitive wars. Even satisfying the physicist's rigorous standards, how much black technology does this domestic "million-dollar masterpiece" still have? Who will be the next global top star to be conquered? We wait and see.

On July 8, 2026, the 100,000th Avatr 07 vehicle officially rolled off the line at the Avatr Digital Intelligence Factory. The next day, at the Avatr Experience Store in Singapore, Sir Konstantin Novoselov, a recipient of the Nobel Prize in Physics and known as the "Father of Graphene", received the car keys, becoming the 100,000th Avatr 07 owner. One is a sales milestone, the other is a genuine "top selection" by a top scientist - two major events happening in succession give Avatr 07's "going viral" this time a deeper footnote: it is not only a blockbuster at the market level, but also gained recognition from the world's top scientists at the brand value level.

The First Chinese Car for a Nobel Laureate: Why Avatr 07?

Professor Konstantin Novoselov won the 2010 Nobel Prize in Physics for his groundbreaking experiments in the field of two-dimensional graphene materials and is the youngest physics prize recipient since 1973. It is highly significant in itself that a scientist standing at the pinnacle of global research chose Avatr 07 as his first Chinese brand car.

In May this year, Professor Konstantin visited Chongqing for the first time to experience Avatr models. Avatr's highly recognizable future aesthetic original design, highly technological surround cockpit, and emotional intelligent interaction left a deep impression on him. After returning to Singapore, he ultimately chose Avatr 07 as his daily driver. At the delivery ceremony, Professor Konstantin stated: "Choosing Avatr 07 is because it perfectly fits my aesthetic standards and daily driving needs. This is my first Chinese brand car, and its innovative strength and luxury texture are both astonishing." A top scientist who deals with cutting-edge materials science every day was ultimately moved by a Chinese smart electric car - behind this, Avatr 07 truly achieved dialogue with the highest global standards in product definition and engineering implementation.

Standard Core Strength Across the Range, Supporting the Real Choice of 100,000 Users

It broke through 100,000 units less than two years after launch, and Avatr 07 has become the brand's sales mainstay. Such market performance is not accidental: The entire range is standardly equipped with Huawei Qiankun ADS intelligent driving system and HarmonyOS Cockpit HarmonySpace 5, achieving a full journey intelligent driving experience from parking spot to parking spot; The pure electric version is equipped with CATL 82.16kWh Shenxing supercharge battery, global 800V silicon carbide platform supports peak charging power of 420kW, 10 minutes can replenish 350km range; At the same time, the entire range is standardly equipped with 9 airbags, dual zero-gravity seats, Meridian audio, electric suction doors and other class-crossing configurations.

At the level of quality assurance, the Avatr Digital Intelligence Factory producing Avatr 07 is the world's first full-domain 5G Digital Intelligence AI Flexible Super Factory, certified by Huawei as a "Global Demonstration Point for Smart Factory Solutions", stamping workshop 100% automated, welding workshop 471 robots collaborate, aluminum alloy and high-strength steel proportion of the whole car exceeds 90%.

From Huawei Qiankun Intelligent Driving, HarmonyOS Cockpit, CATL Battery to top-tier smart manufacturing, Avatr 07 gathers the top capabilities of the Chinese smart electric vehicle industry chain in one, which is exactly the underlying logic of its rapid volume increase in the 250,000-level high-end market.

From 100,000 Units to Global Market, Avatr "New Luxury" Positioning Accelerates Realization

The 100,000th vehicle rolling off the line is not just the accumulation of sales figures for Avatr. Since starting overseas expansion from Thailand in 2024, Avatr has entered 43 countries and regions, and distribution outlets have increased to 95. High recognition of the Avatr brand by overseas consumers supports its average overseas selling price exceeding 300,000 yuan, achieving high-value overseas expansion and profitability. Avatr's overseas revenue in 2025 was 1.398 billion yuan, a year-on-year growth of over 5 times; Overseas sales from January to June 2026 increased by 80% year-on-year. Taking the Singapore market as an example, the starting price of Avatr 07 exceeds 1 million RMB, ranking in the core price range of local luxury brands, gaining favor from local high-net-worth populations, and becoming a Chinese brand model with high attention in the local high-end car market.

From Deputy Prime Minister of Thailand, King of Bhutan, Qatar Royal Family members, to the Nobel Prize in Physics recipient today, Avatr is continuously gaining real choices from different circles in the global high-end market. According to the plan, Avatr will enter the European market in 2026, expected to enter more than 110 countries and regions in 2030, continuously accelerating the layout of overseas sales networks.

At the same time, Avatr will also expand the product matrix - Avatr 07L will start pre-sales on July 17, positioned as a mid-to-large luxury SUV, forming positioning complementarity with Avatr 07, covering a larger user circle.

From the 100,000th vehicle rolling off the line to the Nobel laureate delivery, Avatr 07 sent a clear signal to the market with a perfect "dual event linkage": Chinese smart electric vehicle brands are establishing a true, high-value "New Luxury" brand perception in the global mid-to-high-end track with original design, core technology, and luxury texture.

[Lead: Avatr has obtained the L3 road test license, which means it belongs to the first echelon of the Huawei cooperation system in the high-end intelligent driving field. However, at the same time, sales on the market side are under pressure, the second IPO push, and brand integration is imminent, Avatr is in a state of ice and fire where "technical strengths and resource strengths" coexist with "commercial weaknesses".]

Author: Cai Yan

Early July, Avatr announced it has obtained the L3-level autonomous driving test license. Relying on Huawei ADS high-end intelligent driving system, Avatr will conduct intelligent driving road tests up to 120 km/h on open roads in Chongqing, and plans to launch mass-produced models equipped with L3 functions in the second half of 2026.

The progress Avatr has made in L3 intelligent driving marks that the brand's high-end intelligent driving technology has officially moved from R&D to the field test phase. It is expected to become a key lever for the brand to break through industry involution and reverse the current low sales situation.

Recently, the updated prospectus submitted by Avatr to the HKEX disclosed another set of data. Avatr's cumulative deliveries from January to May 2026 were only 20,160 units, averaging less than 4,032 units per month, a year-over-year decline of over 50%. If including the 7,459 units delivered in June, the half-year delivery only accounted for 12.5% of the annual target (220,000 units).

At the same period, even though the domestic automotive market as a whole is under continuous pressure with monthly and cumulative sales showing double-digit year-over-year decline, the overall decline in the new energy market was about 15%. However, specifically in the "New EV Brands, Second-Gen Startups" niche segment, the monthly sales threshold for top new EV brands has long broken 30,000 units. Harmony Intelligent Mobility Alliance's monthly sales are stable at around 50,000 units, and Leapmotor is leading by a leapfrog margin.

IM Motors, which is in the same competitive ecosystem position as Avatr, also achieved sales of 31,000 units from January to May 2026, a year-over-year increase of 114%. It is worth noting that IM's 2025 performance was not as good as Avatr.

Avatr is at a node full of contradictions. The L3 license is a proof of Avatr's technical strength, but it cannot cover a cruel reality: In terms of brand positioning and sales, Avatr, after a brief surge, is still under pressure.

High Opening, Low Closing

As one of the automotive brands born with luxury resources among "Second-Gen Startups", Avatr combines Changan Vehicle Manufacturing, Huawei High-end Intelligent Driving, and CATL Battery Power core capabilities. The three giants' combined support made the CHN Model once a benchmark sample for high-end car manufacturing.

Since deliveries began in December 2022, total deliveries increased from 20,000 units in 2023 to the brand's peak in 2025.

Full-year 2025 deliveries reached 122,700 units, December's single-month sales reached 10,400 units, achieving 10 consecutive months of sales exceeding 10,000. Full-year revenue reached 25.631 billion Yuan, a year-over-year increase of 68.7%, and gross margin was 9.4%. Revenue from 2023 to 2025 also grew, Avatr's cumulative revenue over three years was approximately 46.5 billion Yuan, with an annual compound growth rate over 113%. Revenue grew 4.5 times in three years, with vehicle business revenue growing approximately 4.3 times over three years.

Avatr's brand has experienced 3 years of growth. Relying on a set of luxury resources, it indeed captured good book data, but digging deeper reveals that at this stage, Avatr's sales scale has never covered the losses. Avatr openly stated in the prospectus: "It may continue to record net losses for the year ended December 31, 2026".

More critically, comparing Avatr's two IPO prospectus submissions, the initial prospectus showed a gross margin of 10.1% and revenue of 12.208 billion Yuan for the first half of 2025. However, in the latest prospectus, despite revenue growth year-over-year and quarter-over-quarter in the second half, the gross margin decreased (9.4%), further indicating a decline in profitability.

The key reason behind Avatr's revenue surge and continuous losses lies in: brand perception and market size.

First is brand perception. From 2022 to 2023, China's new energy products were shifting from scale expansion to quality upgrade. At that time, Avatr supported by the three giants was indeed "having traffic, having strength, and having uniqueness". When Avatr was first established, fewer than 5 companies had Huawei's technical support.

Unfortunately, at the beginning of the brand's launch, Avatr did not have a high opening and strong closing, but instead adopted the pragmatic style of traditional brands, thus missing the best communication node.

Since 2024, with more and more car companies embracing Huawei, Avatr's unique narrative of "China's Automotive Industry Second Generation" was quickly leveled by "Five Worlds Three Realms".

Taking this L3 road test as an example, GAC and Huawei ADS' Qijing GT7 also obtained Guangzhou L3-level autonomous driving road test permission. In this way, under the same situation of Qijing GT7 being equipped with Huawei intelligent driving, Avatr finds it difficult to obtain "scarcity".

Recently, data released at the 2026 Huawei ADS Technology Conference showed that by April, Huawei ADS cooperative brands exceeded 25, and mass-produced models equipped with Huawei ADS exceeded 50.

This situation is not limited to intelligent driving technology. Last year, CATL officially announced that Avatr issued the first batch of Xiaoyao Super Extended-Range Hybrid Batteries. Within a few months, some automakers followed suit with supporting equipment, including same-level competitors like Smart Driving R7.

People remember Huawei's intelligent driving and CATL's batteries, but they cannot remember the Avatr brand itself. Even though Avatr has the advantage of "first batch adoption" and is a "Yuanwang Shareholder", Avatr has not yet established clear market brand perception, which is a more serious problem than losses.

In short, what Avatr lacks is not technology, but the reason of "Irreplaceable".

Especially in the most competitive price range of 200,000 to 400,000 Yuan at this stage, whether it is Zeekr, AITO, Tesla, Xiaomi, or NIO, XPeng, as long as these brands are mentioned, consumers can clearly associate what the brand's core selling point is, while Avatr is blurred.

Regarding design, Avatr has good original design, which can indeed move some young consumers' hearts, but in the high-end market, aesthetics and design can only be a stepping stone. Regarding intelligent driving, models equipped with the full suite of Huawei ADS on the market are so numerous they are countable, and even priced lower than Avatr. Regarding batteries, consumers usually only remember the brand, not the specific battery model. Today, consumers in China's 200,000 to 400,000 Yuan range have been trained with a car selection model. They need differentiation and uniqueness, not a simple "Giant Mix".

Multi-faceted Adjustments

Regarding the impact of sales scale, Avatr admitted in the prospectus: "Relatively small procurement volumes limit our bargaining power with parts suppliers".

Changan announced in April this year strategic integration of Avatr and Deepal Auto. Deepal and Avatr will achieve deep synergy in R&D, procurement, supply chain, channels, and multiple dimensions, ultimately achieving a reduction in comprehensive operating costs by 20%-30%.

Of course, integration is not limited to cost reduction. How to guarantee the independence and differentiation of two brands, and how to solve problems such as Avatr's core competitiveness not being internally diluted in the future, will be Changan's core challenge. Currently, on the market, Lynk & Co and Zeekr under Geely are good templates for medium-end and high-end brand segmentation.

It is worth mentioning that Avatr is already quite effective in going overseas and channel levels.

In 2025, Avatr's overseas revenue increased from 223 million Yuan to 1.398 billion Yuan, revenue ratio increased to 5.5%. By the end of 2025, Avatr had laid out over 80 sales outlets in 38 countries and regions. Among them, Avatr 11 has long held the top rank in luxury electric vehicles in Thailand, occupying 10% market share in high-end electric vehicles in the UAE.

Regarding channels, Avatr started channel transformation in May 2024. Most stores have now告别 pure self-operated models, retaining only a few direct stores in core first-tier cities. The effect of channel adjustments is immediate. Distributor revenue ratio jumped from 1.1% in 2023 to 49.2% in 2025. More critically, sales efficiency significantly improved. Avatr's 2025 sales expenses only increased by 240 million Yuan, but leveraged 10.4 billion Yuan in revenue growth.

In the second half of this year, Avatr's new car sales, L3 commercialization, overseas expansion progress, and whether listing can proceed smoothly, these are all core variables for Avatr's breakthrough.

Comment

At this stage, the most realistic problem Avatr needs to face, holding 11.5 billion Yuan joint venture equity, obtaining L3 test license, promoting brand integration, etc., are all "tactical bonus points". The real lifeline is still the deepening of "Brand Storytelling". After all, the scariest thing for a brand is having no strategy, only tactics. Brand building has never had shortcuts. Currently, Avatr's direction has been clearly adjusted, and actions have been launched. The rest is left to time and products.

(This article is original to "He Yan Yue Che", no reprinting without authorization)

On July 8, 2026, Avatr reached a key brand milestone: Avatr 07 completed the 100,000th vehicle off the line at the Chongqing Digital Intelligence Factory. At the same time, Nobel Laureate and Graphene Discoverer Professor Konstantin Novoselov picked up his car in Singapore, becoming the 100,000th Avatr 07 owner.

Sales milestones represent the market's vote from the public, while the Nobel Laureate's independent choice represents professional endorsement from the global top technology circles. Combined, these two events transcend single-product marketing, breaking the industry dilemma Chinese new energy vehicles have long faced of "hard to gain volume at a premium, hard to break out of the premium niche," setting a new benchmark for China's new luxury brands.

[100,000 Units Off the Line: Smart Manufacturing Strengthens the Foundation for High-End Global Expansion]

Since its launch in 2024, Avatr 07 achieved the 100,000-unit milestone in less than two years. In the highly competitive high-end intelligent SUV segment, this achievement is highly valuable. More significantly, the 100,000th vehicle rolled off the line was the overseas right-hand drive version, aimed at the global market from inception, highlighting Avatr's inherent global positioning.

The impressive market performance relies on support from the world's first global 5G Digital Intelligence AI Flexible Super Factory. From 0.1mm high-precision stamping body, over 90% high-strength steel + aluminum alloy body welding, to 8-layer coating professional painting processes, full-process AI digital control ensures high quality consistency across 100,000 units. Relying on the smart manufacturing system co-built by Changan, Huawei, and China Unicom, Avatr has overcome the industry-wide issue of quality control declining after mass production, with world-class manufacturing capabilities building the confidence for high-end products to go global.

[Nobel Laureate Owner Endorsement: Hardcore Technology Moves Global Top Circles]

As one of the youngest Nobel Prize in Physics laureates in history, Novoselov has deep experience in cutting-edge materials, holding extremely rigorous standards for the underlying innovation of tech products. His choice of Avatr 07 was not a commercial cooperation but an independent choice after real-world experience.

In May this year, when Novoselov visited Chongqing, he deeply experienced Avatr models. Seat heating based on graphene technology implementation, original future aesthetic design, and all-scenario high-level intelligent interaction left a deep impression on him. This capability of industrial conversion for cutting-edge technology became the core factor that moved him.

Avatr 07 is the first Chinese car owned by Novoselov. Recognition from a top scientist means Avatr has officially broken through the barriers of the overseas high-end circle, proving that Chinese brands are no longer synonymous with cost-performance ratio, but represent a new luxury with original design and underlying technology innovation.

[Value Globalization Acceleration: Opening a New Cycle of Chinese Automotive Globalization]

Successfully captivating both mass consumers and top global scholars, the core lies in Avatr breaking out of industry configuration involution. Relying on the CHN model, it achieves balanced breakthroughs in intelligence, luxury, performance, and safety. The entire series is equipped with Huawei Qiankun ADAS, HarmonyOS Cockpit, and CATL Supercharging Batteries, paired with a global 800V platform and full luxury configuration, achieving a shortcoming-free product capability that precisely fits global user needs.

Currently, Avatr has entered 43 countries and regions globally, with overseas model average prices exceeding 300,000 RMB, achieving high-value export and profitability. According to the plan, the brand will enter the European market in 2026, cover over 110 countries and regions by 2030, with overseas sales accounting for 45%. Along with the soon-to-be pre-sold Avatr 07L completing the product matrix, Avatr's globalization layout will further accelerate.

Summary:

From 100,000 units mass production solidifying the market foundation to Nobel Laureate owner certification of brand value, Avatr 07's dual milestones long ago transcended the success of a single model. It is a microcosm of the Chinese automotive industry's accumulation and release, and more so a powerful declaration of Chinese high-end brands breaking overseas monopolies and establishing themselves in global tracks. In the past, Chinese cars going global could only break out relying on cost-performance, remaining silent for a long time in the global high-end circle; today, Chinese new luxury brands represented by Avatr, relying on original design, self-developed hardcore tech, and world-class smart manufacturing, have achieved comprehensive breakthroughs in value export, high-end breakout, and global recognition. Relying on a mature product matrix and globalization layout, Avatr will also carry the confidence of Chinese manufacturing, continuously battle the global market, and redefine the new luxury standard belonging to China to the world.

As the 100,000th Avatr 07 slowly rolled off the production line, this right-hand drive vehicle bound for overseas markets was like a strong dose of adrenaline injected into the pulse of Chinese smart manufacturing. This is not merely a sales milestone, but a crack torn open by Chinese brands in the global high-end market—Avatr proves with strength: New forces can also become "international players".

What allowed the Avatr 07 to break through the siege? The answer lies within its "hexagonal combat power": Future aesthetic design that won international design gold awards, the smart combination of Huawei Qiankun ADS 4+ and Harmony cockpit, the range confidence of CATL batteries, the handling genes of Taihang intelligent control chassis... These "tech artifacts" stack up to create a dimensional strike advantage. What is even more ruthless is that it packs an urban luxury first-class cabin into an SUV, so users automatically switch on "pleasure mode" as soon as they sit in the car.

But Avatr's ambition is not limited to products. The 5G intelligent factory behind it is the true "secret weapon": Over 40 black technologies, full-process digital production, a top-tier alliance of Changan + Huawei + Unicom—this super factory not only produces 100,000 high-quality new cars, but also creates a new paradigm of Chinese smart manufacturing. While traditional automakers are still talking about "Industry 4.0", Avatr has already reconstructed the imagination of automotive manufacturing with AI and 5G.

Now, Avatr's globalization map is expanding wildly: From Singapore to the UAE, its footprint remains in 43 countries; moving into Europe next year, targeting 110 markets by 2030. This move is very much like a "tech player's" global tower pushing, breaking the "Chinese cars can only compete on cost-effectiveness" curse with product power + smart manufacturing power.

Even sharper strategies lie in reserve: With Avatr 07L starting pre-sales, the dual-car matrix will form precise strikes—both harvesting family users and not letting individual enthusiasts go. While new forces are still competing on price, Avatr has long built multi-layered moats using technology, smart manufacturing, and globalization.

These 100,000 newly produced cars are not just a report card, but a declaration of war. Avatr tells the world with action: The comeback of Chinese smart manufacturing has never been a coincidental event, but an inevitable victory for technological enthusiasts.

July 8, 2026, the Avatr brand reached a milestone, as the 100,000th unit of its new energy luxury SUV model Avatr 07 officially came off the production line.

According to reports, this Avatr 07 is a right-hand drive version exclusive to overseas markets, soon to be shipped abroad. It is both a strong witness to the sales breakthrough of the model and marks that Avatr's globalization layout has entered a new stage. Currently, this model has become a sales pillar for the brand, helping Avatr break through a cumulative total sales of 260,000 units.

Excellent market performance stems from the outstanding comprehensive product strength of the Avatr 07. The model's unique future aesthetic design has won multiple international heavy-hitting honors, including the US IDA International Design Gold Award and the German iF Design Award. Meanwhile, the vehicle integrates top industry technologies, equipped with core configurations such as advanced intelligent driving systems, HarmonyOS Smart Cockpits, and ultra-fast charging batteries, achieving comprehensive upgrades in intelligent experience, range performance, driving comfort, and driving safety, creating a premium urban travel experience.

Relying on hardcore product strength, Avatr's globalization process is steadily advancing, with products exported to multiple overseas countries including Singapore, Thailand, and the UAE. At this stage, the brand's business covers 43 countries and regions globally, with 95 offline channel outlets built, and the overseas market reputation continues to climb. According to the strategic plan, Avatr will enter the European market in 2026, and by 2030 it is expected to land in over 110 countries and regions worldwide.

Stable high-quality mass production capabilities benefit from the strong empowerment of Avatr's full-domain 5G digital intelligence AI flexible super factory. The factory is built in collaboration with multiple industry leaders, achieving full-process digital intelligent production with dozens of cutting-edge technologies, leading in quality control and efficiency in the industry. In addition, the new Avatr luxury SUV model 07L is about to start pre-sale, a new two-vehicle product matrix will land, enriching product layout and boosting the brand to start a new round of high-speed growth.

On July 8, Avatr made a big splash in Chongqing — its flagship model Avatr 07 officially crossed the 100,000 off-the-line mark. What was even more surprising was that this highly commemorative 100,000th new car was a right-hand drive vehicle. It will not be driven on domestic roads, but will be shipped from Chongqing immediately to head straight for overseas markets. It can be said that this special "100,000th" serves as both a testament to the hot sales of Avatr 07 and a strong signal of the brand accelerating its global expansion.

Why does Avatr 07 sell so well? Ultimately, it is because the product strength is impressive. In terms of design, it continues the family's highly recognizable future aesthetic style, easily boasting hard-core honors such as the 2024 American IDA International Design Gold Award and the 2025 German iF Design Award; its looks have long been repeatedly certified internationally. In terms of what users care about most: intelligence, powertrain, and driving dynamics, this car has almost gathered all the "top tier" from its circle: Huawei Qiankun ADS 4 Advanced Intelligent Driving, Harmony Cockpit HarmonySpace 5, CATL Shenxing Supercharge Battery, plus Taihang Intelligent Control Chassis and Kunlun Smart Extended Range technology, etc., basically "filling up" luxury, intelligence, performance, and safety, allowing people to feel the full-spec experience without compromise as soon as they sit inside. It is this solidity that makes Avatr 07 the absolute sales leader for the brand, helping Avatr break through cumulative sales of 260,000 units.

The off-the-line of right-hand drive vehicles directly reflects that Avatr's steps towards going global are getting faster. Currently, Avatr 07 has been sold in Singapore, Thailand, UAE and other countries and regions, the brand has entered 43 countries and regions globally, established 95 channel touchpoints, and the response from overseas users is quite good. In 2026, Avatr is also preparing to enter the European market; the goal by 2030 is to cover more than 110 countries and regions. It can be said that choosing a right-hand drive vehicle for the 100,000th off-the-line is a signal released externally that "we want to truly deepen our global roots".

Behind the high-quality delivery stands the support of Avatr's Digital Intelligence Factory. This full-domain 5G Digital Intelligence AI Flexible Super Factory, jointly built by Changan Automobile, Huawei, China Unicom, etc., is regarded as a smart manufacturing ace card. The factory widely uses more than 40 cutting-edge technologies such as 5G, AI, and digital twins. From flexible production to quality control, it is highly intelligent, having won honors such as Automotive Intelligent Manufacturing Demonstration Factory and Automotive Manufacturing Super Factory. The quality consistency of 100,000 Avatr 07s was honed right here.

Along with this, a wave of "new car wind" was also brought along. Accompanying the off-the-line of the 100,000th unit, Avatr simultaneously announced that the new Smart Beauty Family Luxury SUV Avatr 07L will start pre-sale. This means Avatr is about to form a product matrix of "07 + 07L" two cars in the same lineup, one leaning towards personal technology, the other more focused on family luxury, giving users with different needs more precise options, expected to pull the brand into a new growth cycle.

Panda Review:

From "100,000 off the line" to "Right-hand drive going global", Avatr 07 this time offers not just a simple production number, but a statement of phased capability. It tells the market: A Chinese high-end electric vehicle can not only sell well domestically relying on original design and core technology, but also take the same high standard to face off with global players hand-to-hand. Right-hand drive vehicles driving to the world, behind it is the confidence of the full-link of design, intelligence, powertrain, and manufacturing. And with Avatr 07L entering the game, the two cars combining form a more complete lineup on the home luxury SUV track. Next, we will see how Avatr polishes the "Chinese New Luxury" brand name brighter and brighter in a broader market. This good show, actually, has just begun.

On the occasion of the brand's fifth anniversary, Avatr Technology is entering a new stage where development momentum is fully unleashed. Currently, its cumulative sales have exceeded 250,000 units, establishing a solid position in the high-end intelligent electric vehicle market. With the continuous improvement of the product matrix, the accelerated implementation of core technologies, and the in-depth promotion of overseas layout, Avatr not only achieved overall profitability but also demonstrated strong growth resilience and brand vitality. As the largest external shareholder of Huawei Invision, Avatr will continue to benefit from the synergy dividends of the intelligent ecosystem, driving the brand toward higher-order development.

In the five years since establishment, Avatr has successively launched multiple models such as Avatr 11, 12, 06/06T, 07, covering a price range of 200,000 to 700,000 RMB. In the second half of this year, Avatr will also launch Avatr 07L and a brand new large six-seater flagship SUV. The latter will be the industry's first to equip CATL condensation state batteries, further raising the product ceiling and expanding market coverage. According to the plan, by 2030, Avatr will complete the layout of 17 products, comprehensively covering SUVs, sedans, MPVs, and other sub-segments. Overseas expansion has also progressed rapidly. Since going global in 2024, Avatr has entered more than 40 countries and regions worldwide. Not only did it firmly hold the top spot in Thailand's high-end electric vehicle sales, but it also secured a 10% share of the high-end market in the UAE, and the global layout has taken initial shape. This year, Avatr will officially enter the European market, further accelerating the penetration of the global high-end market, planning to cover more than 110 countries and regions by 2030, with overseas sales accounting for 40%.

Behind the brand's rapid growth is the continuous intensification of Changan Automobile's strategic empowerment to Avatr. As the core carrier of Changan Automobile's high-end strategy, Avatr carries the mission of breaking through upwards and building a global high-end brand. In April this year, Changan Automobile announced that Avatr and Deepal Automobile would launch strategic synergy, following the principle of "Front-end independence, Mid-end and Back-end synergy, Brand independent operation", further enhancing Avatr's strategic weight, with group-wide resources possibly continuing to tilt towards it. As the "flagship and benchmark" of the brand group, while the three major systems of brand operation, channel operation, and user service remain unchanged for Avatr, the high-end positioning is becoming increasingly solid. After the synergy implementation, efficiency and system capabilities are further amplified, providing a solid backing for the brand's long-term development.

In addition, Avatr's unique advantages backed by the "Big Three" of Changan, Huawei, and CATL are still deepening, building a unique technical and resource barrier. Based on Changan's century-old manufacturing heritage, Avatr has independently researched two core technologies: Kunlun Intelligent Range Extender and Taihang Smart Control Chassis. The iterated Taihang Smart Control Chassis 2.0 achieves dual advancement in safety and handling with industry-leading distributed electric drive technology. At the same time, as a "technical shareholder" of Huawei and CATL, Avatr not only enjoys priority access to the latest technologies but also partners with them to define every new technology from the source. Avatr, as the largest external shareholder of Huawei Invision, has formed an interest community bonded by capital and continues to enjoy development dividends. CATL, as Avatr's second largest shareholder, has always prioritized mounting front-line battery technologies such as Shenxing, Xiaoyao, and Condensation State on Avatr models, ensuring product strength remains at the forefront of the industry.

Standing at a new milestone of the fifth anniversary, Avatr — this young "New Luxury" brand — is steadily walking the path of sustainable growth of "Original, Intelligent, New Luxury" with clearer product strategy, deeper technical cooperation, and more firm global layout. As a core strategic asset of Changan Automobile, Avatr is constantly consolidating its core competitiveness facing the future and releasing long-term value.

Recently, the Hong Kong Stock Exchange prospectus submitted by Avatr on November 27, 2025, has entered an invalid status due to exceeding 6 months. According to Avatr representatives, this invalidation is a common technical procedure in the IPO process. The overall listing progress remains unaffected. The company is updating the prospectus according to requirements and will resubmit it as soon as possible.

According to HKEX rules, prospectuses will automatically become invalid if listing hearings and listing are not completed within 6 months of submission. Industry analysts point out that the current Hong Kong Stock Exchange IPO review cycles are generally longer; just in May, over 20 companies' prospectuses became invalid one after another. According to the rules, enterprises can resubmit within 3 months.

Avatr is positioned as an original, intelligent new luxury electric vehicle, committed to becoming a leading global new luxury intelligent electric vehicle brand. Avatr has gathered advantageous resources from three industry giants: Changan Automobile, Huawei, and CATL, creating a new paradigm for the integrated development of central SOE national teams and top tech enterprises. It is worth noting that Avatr also invested 11.5 billion yuan to acquire 10% equity in Huawei WantWant, building an interest community bound by capital.

Benefiting from a unique business model, Avatr has achieved high-speed, high-quality development. To date, Avatr has launched multiple models including Avatr 11, Avatr 12, Avatr 06/06T, Avatr 07, covering a price range of 200,000 to 700,000 yuan. Avatr has also entered over 40 countries and regions, preliminarily established a high-end brand image overseas, and achieved profitability. In Thailand, Avatr 11 has long maintained the top position in high-end EV sales; in the UAE market, Avatr has captured 10% of the high-end EV market share.

In the future, Avatr will further integrate advantageous resources and accelerate synergistic development. This year, Avatr will launch Avatr 07L, a large six-seater flagship SUV; by 2030, 17 models will be launched, comprehensively covering SUV, sedan, MPV, and other sub-segments. At the same time, accelerating the expansion of overseas markets, striving to cover over 110 countries and regions by 2030, with overseas sales share exceeding 40%.

For Avatr in 2026, the days aren't going well. The Hong Kong Stock Exchange IPO prospectus automatically expired after just 6 months, which already raised many doubts. The reality of poor Q1 sales and a sharp year-on-year drop in April alone further led many to believe whether the brand backed by the three giants Changan, Huawei, and CATL is already "done". So, can this high-end brand once considered limitless in potential still "turn the tide"?

Sales plummeted cliff-style, where is the problem?

Avatr, considered to be thriving next in 2025, has been "falling" since entering 2026. According to China Passenger Car Association data, Avatr cumulative deliveries in Q1 2026 were 11,392 units, a sharp 53.5% year-on-year drop, nearly double the industry average, monthly sales less than 40% of last year's peak. Compared with brands like Li Auto, Leapmotor, Xiaomi in the same period, the gap is even more visible.

They say sitting under a big tree is cool, and as a high-end brand backed by the three giants Changan, Huawei, CATL, why did Avatr fall behind so fast? In fact, looking at Avatr's current performance, the problem is not hard to find. Avatr initially had endorsement from the "Big Three", with three selling points "Changan strength + Huawei Smart Driving + CATL Battery" presented, it was still able to attract a large batch of consumers to buy.

But now, Huawei's technology has almost become the "public resource" of the whole industry, CATL's batteries are not unique to Avatr, Changan has other brands to balance, the original "Iron Triangle" exclusive halo gradually faded, Avatr naturally couldn't easily get consumer support.

Of course, Avatr could win over customers with its perfect product matrix and excellent service. Unfortunately, Avatr seems to not have this ability for now. On one hand, Avatr is stuck in a very competitive price segment, Tesla, BYD, Xiaomi, Zeekr and other brands each have their own territory, Avatr without clear tags wants to break in is really too hard.

And the "rapid iteration backstab" at the product end left users heartbroken. The "backstabbing event" happened last year, many still have an impression. Soon after Avatr 12 four-laser version launched, the brand launched new model equipped with 896-line dual-optical path LiDAR, AD performance greatly upgraded, old owners' vehicles instantly devalued, second-hand car depreciation rate up to 35% to 40%, triggering large-scale user complaints and reputation collapse. Plus 2026 Avatr new products haven't come for a long time, product rhythm "interrupted", consumer interest weak, Q1 sales hard to sustain.

Three chairmen changed in four years, how to fight this battle?

Sales decline is just surface problem, management continuous turbulence might be the "mine" buried long ago. Don't know if everyone noticed, from 2021 to now, Avatr has changed three chairmen. First Tan Benhong, then end of 2023 Zhu Huarong took over personally, to Sept 2025, "Post-80s" Wang Hui took over, equals three leaders change in four years.

During Tan Benhong period, Avatr took pure electric high-end route, result 2023 whole year only sold 27,600 units. Sales not very good, Avatr didn't give too many chances, directly changed Zhu Huarong to take over. Zhu Huarong's thinking was not same as previous, after taking office immediately turned, all series on extended range, and price dropped to 200,000 level, sales indeed pulled up, but also carried "downgrade" questioning. Arrived at Wang Hui, started talking "Anti-Involution", "Value Leap", promoting "Strategy 2.0".

Perhaps changing leaders' original intention was for brand to get better, but different senior management management concepts, decisions etc. will differ, so frequently changing senior management, brand's impact is also obvious. And the difference here also reflects Avatr's "Triangle Governance" problem, everyone knows Avatr backed by three big shots, but seems few people thought, three "big shots" with different interest demands, will it affect Avatr's normal "course" due to focus difference.

Behind each chairman stands different shareholder logic, Avatr fluctuated between "high and high" above 300,000, then pushed 219,900 Avatr 07 to probe market, after a while new model might price raise again. Whether this repeated wavering was influenced by different decision makers, we do not know. But a brand who themselves are wavering, to "fight" in high-end market, seems cannot make people produce too much confidence.

Making money overseas, but may not necessarily "save life"

Although domestic is a mess, but Avatr's overseas performance is quite good. Since Sep 2024 launch globalization, Avatr has entered more than 40 countries and regions, and in several markets has achieved stable profit. In Thailand, Avatr 11 starting price approx 447,000 RMB, long time dominating high-end pure electric sales rank first; In UAE, occupied local high-end EV 10% share; In Singapore, Avatr 11 sold to 1.56 million RMB, sales still rising. From its overseas results view, Avatr's tactic counts as successful.

But the problem is, overseas this amount, can turn Avatr next situation? Currently look, may not that optimistic. Avatr 2026 overseas target 55,000 units, hope to 2030 overseas ratio 40%, this idea sounds good, but Avatr truly walk out of loss mud, monthly sales need pull to 20,000 units above to have scale effect. Overseas this volume, put in bigger plate look, weight far from enough.

Look again at blood-making ability, Avatr 2024 loss 4.018 billion yuan, 2025 first half loss 1.585 billion yuan, 3.5 years cumulative loss over 11.3 billion yuan. Even if overseas year earn hundreds of millions, facing monthly loss several hundreds of millions domestic business, overseas that profit, might not even fill domestic loss fragment.

This is not saying Avatr overseas has no value, high-end positioning, brand premium, differentiation route, these directions are correct. But for a 2026 Q1 sales halved, IPO suspended, billion loss pressure brand, overseas current only bonus item, hard to use as lifeline straw. In other words, true turnaround battle, still need to fight in domestic. And this year passed good few months, Avatr next want "turnaround", probably also not that simple.

Conclusion

Avatr's foundation not thin, three industry giants endorsement, overseas market also developing, tech reserve not missing, foundation still very good. Only just, market competition also very fierce, give Avatr window period getting narrower. Back to start that question: Can Avatr turn around? This question's answer now cannot be certain. But can be foreseen is, Q1 sales halved, billion loss set there, IPO suspended, market competition day by day fierce, if its H2 cannot fight new hit, these "variables" will all press brand breathless.

For Avatr in 2026, the days aren't going well. The Hong Kong Stock Exchange IPO prospectus automatically expired after just 6 months, which already raised many doubts. The reality of poor Q1 sales and a sharp year-on-year drop in April alone further led many to believe whether the brand backed by the three giants Changan, Huawei, and CATL is already "done". So, can this high-end brand once considered limitless in potential still "turn the tide"?

Sales plummeted cliff-style, where is the problem?

Avatr, considered to be thriving next in 2025, has been "falling" since entering 2026. According to China Passenger Car Association data, Avatr cumulative deliveries in Q1 2026 were 11,392 units, a sharp 53.5% year-on-year drop, nearly double the industry average, monthly sales less than 40% of last year's peak. Compared with brands like Li Auto, Leapmotor, Xiaomi in the same period, the gap is even more visible.

They say sitting under a big tree is cool, and as a high-end brand backed by the three giants Changan, Huawei, CATL, why did Avatr fall behind so fast? In fact, looking at Avatr's current performance, the problem is not hard to find. Avatr initially had endorsement from the "Big Three", with three selling points "Changan strength + Huawei Smart Driving + CATL Battery" presented, it was still able to attract a large batch of consumers to buy.

But now, Huawei's technology has almost become the "public resource" of the whole industry, CATL's batteries are not unique to Avatr, Changan has other brands to balance, the original "Iron Triangle" exclusive halo gradually faded, Avatr naturally couldn't easily get consumer support.

Of course, Avatr could win over customers with its perfect product matrix and excellent service. Unfortunately, Avatr seems to not have this ability for now. On one hand, Avatr is stuck in a very competitive price segment, Tesla, BYD, Xiaomi, Zeekr and other brands each have their own territory, Avatr without clear tags wants to break in is really too hard.

And the "rapid iteration backstab" at the product end left users heartbroken. The "backstabbing event" happened last year, many still have an impression. Soon after Avatr 12 four-laser version launched, the brand launched new model equipped with 896-line dual-optical path LiDAR, AD performance greatly upgraded, old owners' vehicles instantly devalued, second-hand car depreciation rate up to 35% to 40%, triggering large-scale user complaints and reputation collapse. Plus 2026 Avatr new products haven't come for a long time, product rhythm "interrupted", consumer interest weak, Q1 sales hard to sustain.

Three chairmen changed in four years, how to fight this battle?

Sales decline is just surface problem, management continuous turbulence might be the "mine" buried long ago. Don't know if everyone noticed, from 2021 to now, Avatr has changed three chairmen. First Tan Benhong, then end of 2023 Zhu Huarong took over personally, to Sept 2025, "Post-80s" Wang Hui took over, equals three leaders change in four years.

During Tan Benhong period, Avatr took pure electric high-end route, result 2023 whole year only sold 27,600 units. Sales not very good, Avatr didn't give too many chances, directly changed Zhu Huarong to take over. Zhu Huarong's thinking was not same as previous, after taking office immediately turned, all series on extended range, and price dropped to 200,000 level, sales indeed pulled up, but also carried "downgrade" questioning. Arrived at Wang Hui, started talking "Anti-Involution", "Value Leap", promoting "Strategy 2.0".

Perhaps changing leaders' original intention was for brand to get better, but different senior management management concepts, decisions etc. will differ, so frequently changing senior management, brand's impact is also obvious. And the difference here also reflects Avatr's "Triangle Governance" problem, everyone knows Avatr backed by three big shots, but seems few people thought, three "big shots" with different interest demands, will it affect Avatr's normal "course" due to focus difference.

Behind each chairman stands different shareholder logic, Avatr fluctuated between "high and high" above 300,000, then pushed 219,900 Avatr 07 to probe market, after a while new model might price raise again. Whether this repeated wavering was influenced by different decision makers, we do not know. But a brand who themselves are wavering, to "fight" in high-end market, seems cannot make people produce too much confidence.

Making money overseas, but may not necessarily "save life"

Although domestic is a mess, but Avatr's overseas performance is quite good. Since Sep 2024 launch globalization, Avatr has entered more than 40 countries and regions, and in several markets has achieved stable profit. In Thailand, Avatr 11 starting price approx 447,000 RMB, long time dominating high-end pure electric sales rank first; In UAE, occupied local high-end EV 10% share; In Singapore, Avatr 11 sold to 1.56 million RMB, sales still rising. From its overseas results view, Avatr's tactic counts as successful.

But the problem is, overseas this amount, can turn Avatr next situation? Currently look, may not that optimistic. Avatr 2026 overseas target 55,000 units, hope to 2030 overseas ratio 40%, this idea sounds good, but Avatr truly walk out of loss mud, monthly sales need pull to 20,000 units above to have scale effect. Overseas this volume, put in bigger plate look, weight far from enough.

Look again at blood-making ability, Avatr 2024 loss 4.018 billion yuan, 2025 first half loss 1.585 billion yuan, 3.5 years cumulative loss over 11.3 billion yuan. Even if overseas year earn hundreds of millions, facing monthly loss several hundreds of millions domestic business, overseas that profit, might not even fill domestic loss fragment.

This is not saying Avatr overseas has no value, high-end positioning, brand premium, differentiation route, these directions are correct. But for a 2026 Q1 sales halved, IPO suspended, billion loss pressure brand, overseas current only bonus item, hard to use as lifeline straw. In other words, true turnaround battle, still need to fight in domestic. And this year passed good few months, Avatr next want "turnaround", probably also not that simple.

Conclusion

Avatr's foundation not thin, three industry giants endorsement, overseas market also developing, tech reserve not missing, foundation still very good. Only just, market competition also very fierce, give Avatr window period getting narrower. Back to start that question: Can Avatr turn around? This question's answer now cannot be certain. But can be foreseen is, Q1 sales halved, billion loss set there, IPO suspended, market competition day by day fierce, if its H2 cannot fight new hit, these "variables" will all press brand breathless.

Six-seater Flagship SUV is about to debut

Author | Rongxi

With the competition in new energy vehicles becoming increasingly fierce, shifting from competing on sales to competing on profits, from domestic markets to global markets, there are not many local brands that can achieve success in sales, reputation, and global expansion simultaneously.

Today, Avatr, which is surging forward, is becoming a ray of light in this bleak market.

With the product matrix continuously improving, the global footprint expanding, and profitability goals being achieved smoothly, Avatr's brand potential is being fully released. These development results also mark Avatr's formal entry into a new cycle of high-quality development where brand power, product power, and market competitiveness rise together, injecting a strong stimulant into the entire industry.

Actually, since its inception, Avatr has targeted the high-end smart electric vehicle track. From the first model Avatr 11 breaking through, to models like 12, 06/06T, 07 etc. gradually landing, within just a few years, products cover the mainstream high-end price range of 200,000 to 700,000 yuan, cumulative sales break 250,000 units, successfully establishing a foothold in the high-end market full of top players.

In the second half of this year, two major new cars will debut — Avatr 07L and the new large six-seater flagship SUV. Especially the latter, which will become the industry's first model equipped with CATL's condensed state battery, directly raising the ceiling of the brand's product power by a level.

According to the long-term plan, by 2030, Avatr will complete the layout of 17 products, comprehensively covering mainstream sub-segments such as SUVs, sedans, and MPVs. Whether it is family users, business professionals, or young groups pursuing individuality, they can find suitable models. This full-category layout is exactly the key confidence for high-end brands to stabilize the market.

In addition to deep cultivation domestically, Avatr's globalization pace is also steady and fast.

In the past two years, going global with domestic smart electric vehicles has become a trend, but there are few brands that can establish a foothold in overseas high-end markets and build a reputation. After Avatr launched its global expansion plan in 2024, it has entered more than 40 countries and regions, and the achievements are also very bright:

Stably ranking first in high-end electric vehicle sales in Thailand, capturing 10% of the high-end electric vehicle market share in the UAE.

This year, Avatr will also officially enter the European market, launching an attack on the core hinterland of global high-end electric vehicles. Looking towards 2030, Avatr plans to cover more than 110 countries and regions, with overseas sales accounting for 40%.

Avatr's ability to surge forward has relied heavily on Changan Automobile's full support behind the scenes.

As the core carrier for Changan Automobile to impact high-endization, Avatr has shouldered the important mission of building a global high-end brand since its inception. In April this year, Changan Automobile promoted strategic synergy between Avatr and Deepal Automobile, clarifying the principle of 'independent front-end, collaborative mid-and-back-end, independent brand operation'. This move not only further elevated Avatr's strategic position but also ensured that the group's global resources continued to tilt towards it.

Avatr retains the independence of the three major systems of brand operation, channel operation, and user service. The high-end positioning has become clearer. Group empowerment combined with its own efforts, development momentum continues to be maximized.

And Avatr's most core and hard-to-replicate advantage belongs to the deep binding of the 'three giants' of Changan, Huawei, and CATL. This golden combination builds a technical barrier that is hard to shake in the industry.

Relying on Changan Automobile's century-old car-making heritage, Avatr firmly holds the autonomy of core technologies, independently developing the Kunlun Smart Extended Range and Taihang Intelligent Control Chassis two major core technologies. Especially the iterative Taihang Intelligent Control Chassis 2.0, equipped with industry-leading distributed electric drive technology, balancing extreme safety and top-tier handling, bringing users a cross-level travel experience.

As a 'technical shareholder' of Huawei and CATL, Avatr holds the priority right to use technology and participates in the definition of new technologies from the source. It is worth mentioning that Avatr is now the largest external shareholder of Huawei Inwot, holding 10%. It can not only obtain stable investment income but also share resources with more than 20 cooperating car enterprises such as Seres and Audi.

CATL, as the second largest shareholder, prioritizes supplying Avatr with cutting-edge battery technologies such as Shenxing, Xiaoyao, and Condensed State, ensuring the model battery performance always leads the industry. The combined strength of the three strong forces allows Avatr to always be at the forefront on the technical level

Standing at the forefront of the industry, product power naturally remains firmly in the first tier.

As a core strategic asset created by Changan Automobile, Avatr will always adhere to the development positioning of 'Original, Intelligent, New Luxury', moving forward steadily along the path of sustainable growth.

Clear strategies, hard-core technologies, perfect products, and steady globalization allow Avatr to consolidate core competitiveness step by step.

It can be foreseen that in the new cycle of high-quality development, Avatr will surely ride the wind and break the waves. Not only becoming a benchmark for China's high-end electric vehicles, but also shining the brilliance of Chinese intelligent manufacturing on the global stage, allowing the world to see the hard power of China's high-end smart electric vehicles!

On April 24, the 19th Beijing International Auto Show opened its grand curtain at the China International Exhibition Center. In this industry feast known as "fairy fighting", the Avatr booth became the center of all traffic by force with a concept car and two heavyweight new cars. The VISION XPECTRA concept car Asia premiere, the new Avatr 12 and Avatr 06T made a joint appearance. Standing at the node of the brand's fifth anniversary, Avatr is no longer satisfied with being "the excellent student of Huawei and CATL", but presents a posture of redefining global new luxury rules.

Vision XPECTRA Premiere: "Emotional New Luxury" is not a slogan, it is the next generation of mass-producible design

On the morning of the Auto Show media, when the curtain was lifted from VISION XPECTRA, the shutter sounds on site were dense like a rainstorm. This concept car is not just "good looking", it uses a highly recognizable way to make Avatr's "Emotional New Luxury" design philosophy concrete.

Executive Vice President and Chief Designer Nader Faghihzadeh traced inspiration back to "Qi" in Chinese culture, using "Energy" to build the emotional connection between people and cars. At first hearing it seems a bit metaphysical, but sitting in that transparent "Panoramic Prism Cockpit" like a glass greenhouse, everything starts to become concrete—the "Emotional Vortex" behind the central control screen is not only the visual main axis, but can also perceive and predict needs, making intuitive responses through light and shadow and rhythm; the large amount of inflatable materials and 3D knitting craft in the car completely say goodbye to the cold luxury logic of traditional leather + wood trim in touch and atmosphere, more like a breathing living room.

Nader has a very accurate summary for this: "New luxury is not only about form, but also about feeling, it is the atmosphere, it is the connection between each other." More worth attention is that Avatr explicitly stated that the new generation design language carried by VISION XPECTRA will land starting from the second generation product, the front face light features, the sculptural side lines, the "Emotional Vortex" in the cockpit will all enter production. Backed by Changan Automobile's century-old manufacturing foundation, the design concept being 100% restored is no longer an empty phrase. This perhaps means that the surprise we saw at the Beijing Auto Show today may be the real car running on the street in three years. This "Concept as Preview" practice is not common among luxury brands, Avatr's confidence in design is visible.

New Avatr 12 and Avatr 06T: Left Hand Qukun Smart Driving, Right Hand Taihang Chassis, Performance and Safety No Longer Single Choice

Concept cars are responsible for depicting the distance, mass production cars then demonstrate the current hard strength. The new Avatr 12 and Avatr 06T launched successively before the Auto Show can be called the model of Avatr "grabbing both hands".

The most eye-catching change on the new Avatr 12 is that the rear tail pasted the "Qukun" logo for the first time. Don't underestimate this small LOGO, it marks that Huawei Qukun will pack the global mass production highest specification 896 line LiDAR, ADS advanced smart driving, full-dimensional collision avoidance system without reservation into this car, both parties' cooperation has evolved from "hardware supply" to "one team, one strategy, one goal" deep integration. With the full series standard 35.4-inch 4K Panoramic Star Ring Screen, 25-speaker Meridian Audio and 9 Airbags, the new Avatr 12 is redefining the value benchmark line for luxury sedans within 500,000, that confidence of willing to stack materials, revealing a kind of "unreasonable" that only traditional luxury brands have.

Avatr 06T on the other side, precisely hit the pulse of young users. The official definition given to it is "young people's first performance car", but keywords far more than 2.78 seconds 0-100 acceleration. The on-board of Taihang Smart Control 2.0 technology is the biggest highlight, the introduction of distributed electric drive makes this car's limits not only "fast", more have "stable" and "safety net" confidence. Simply speaking, on the track day playing hard and in the rain day commute, this chassis can give full confidence. Plus the full-dimensional safety and large space expansion capability brought by Huawei Smart System, Avatr 06T attempts to prove: High performance and daily long-distance travel, shouldn't be a two-choice difficulty. In the 200,000-300,000 yuan range, use distributed electric drive to kill safety and sport combo, this tactic is enough smart, also enough lethal.

Five years grind into "New Central Enterprise" high-end sample, Avatr's future path: Big Six-Seater SUV and Condensed State Battery

Outside products, more worth deep reading is Avatr Chairman Wang Hui's goal thrown at the press conference: by 2030 global sales 800,000 units, overseas sales ratio over 40%, launch 17 new models, product matrix covers sedan, SUV, MPV. And just shortly after, a big six-seater flagship SUV will arrive, and will be equipped with CATL's Phoenix Condensed State Battery for the first batch.

The talk is big, but look at the face behind Avatr, this combo move is by no means empty talk. In the National Enterprise Technology Center evaluation, Changan R&D strength continuous 14 years industry first, this provides a base for Taihang Smart Control Chassis, Kunlun Smart Extended Range etc. fully stack self-research technology. Meanwhile, Avatr is Huawei Yinwang's largest external shareholder, and also CATL's second largest shareholder. This means not only enjoys two giants' latest technology's priority mounting rights, but also can participate in definition from source—Huawei Qukun ADS 5, Harmony Cockpit HarmonySpace 6 and CATL's Condensed State Battery, without exception will land on Avatr first. This "Deep Binding" brought technology generation advantage, is simple procurement cooperation cannot reach.

Globalization report card also becomes clearer. Currently Avatr has entered global over 40 countries and regions, in Thailand, Avatr 11 long term occupy high-end EV sales top; in UAE, it has already snatched high-end EV 10% market share. 2026 Sword Pointing Europe, by 2030 build over 700 overseas touchpoints plan, shows its ambition is to steal cake in traditional luxury belly of developed countries.

Avatr from five years ago first product test market water temperature, to now perfect design, smart, three-electric, chassis fully stack capability, Avatr's evolution path in new car creation camp is unique. It did not go stacking materials cost-performance old road, but relied on central enterprise tech foundation, Huawei Smart and CATL Battery, trying to carve out a kind of new luxury ism with Eastern temperature. VISION XPECTRA is aesthetic declaration, new Avatr 12 and 06T are scale grip, and upcoming big six-seater SUV and Condensed State Battery, are truly charge whistle charging towards global 800,000 goal. This Beijing Auto Show, Avatr indeed put out eye-catching "Emotional New Luxury" answer sheet.