Recently, media reports claimed BYD was considering acquiring the luxury car brand Maserati. On May 21, BYD responded publicly: It is untrue, it is a rumor.
Hot Tech learned that this rumor stems from Li Siting, BYD Vice President of International Business, at the London Auto Show, regarding the statement "BYD considers acquiring traditional European car brands facing operational difficulties." She pointed out publicly that Maserati is interesting, conveying a signal of "acquisition" to the outside world.
On May 14, BYD Executive Vice President Li Ke told the media that the company is negotiating with the Stellantis Group (Maserati's parent company) to acquire its idle factory in Italy, without mentioning brand acquisition content. Stellantis only acknowledged the news of the factory acquisition negotiation and did not respond to the brand sale content.
It is known that in recent years, BYD, which has developed rapidly, owns five major brands: Dynasty, Ocean, Denza, Fang Cheng Bao, and Yangwang. It has completed coverage from family commuter cars, off-road, and luxury performance vehicles. Its self-developed technologies such as Blade Battery, DM-i Hybrid, and DiSus Chassis are deeply popular in domestic and international markets.
Currently, BYD New Energy Vehicles have been sold in more than 110 countries globally, and have even invested and built factories in countries such as Thailand, Uzbekistan, Brazil, and Hungary. This contact between BYD and the Stellantis Group seems more like an attempt to increase overseas capacity. If negotiations succeed, BYD can directly reduce production and transportation costs and create more profits. The reason for the appearance of the "rumor" is likely due to excessive media interpretation leading to misinterpretation. This official denial can be considered as putting an end to this farce.
