Breaking Out Against the Trend! Hyper AION Sold 35,494 Units in September

Golden September peak season intensified competition in the car market, and many brands faced growth pressure, but Hyper AION BU delivered a striking performance report. Official data shows Hyper AION's September sales reached 35,494 units, a significant year-over-year increase of 21.91%. Note that this marks the seventh consecutive month of growth against the trend for Hyper AION BU. Against the backdrop of pressure on the overall car market, relying on product matrix volume instead of simple price cuts for sales, such a stable growth curve is rare in the current new energy vehicle market.

Against the backdrop of pressure on the overall market, a rush of new car launches, and intensifying industry competition, Hyper AION's September performance sheet once again caught everyone's eye: terminal sales of 35,494 units, a year-over-year growth of 21.91%, achieving seven consecutive months of growth against the trend, further validating the systemic momentum released by the BU system reform. Rather than relying on short-term price cuts to boost volume, it relies on value to penetrate the market, driven by the continuous evolution of key hero products, relay of new car models, and multi-dimensional growth in overseas markets, carving out a stable upward growth curve in the churn of the car market.

Looking back at the recent September, multiple main models continued to perform. As a phenomenon-level 'cultivation series bestseller', AION i60 reached a milestone. Less than a year after launch, cumulative users broke 100,000. In September, the 2027 model officially refreshed and launched, implementing 'listen-and-respond upgrades' effectively, with orders exceeding 20,000 units. Based on owners' real feedback, the new car completed multiple practical optimizations, such as relocating the charging port to the rear and adding a 66L front trunk, realizing the most demanded user needs. It also featured a full refresh of the 'Tech Big Three', equipping CATL batteries and Amp Battery as two flagship technologies; amorphous alloy electric drive and Huawei electric drive as two high-tech dark arts, plus introducing L4 same-source advanced intelligent driving, achieving 200,000-level product experience at a 100,000-level price. Whether for daily commuting, picking up children, or weekend family self-driving trips, large space, long range, and high safety are all maxed out. It is this sincerity of continuous iteration that lets it stand firm as the top choice for Chinese family new energy SUVs, breaking the 'new car death valley effect' where many new cars fade quickly.

AION N60, also a '60 Twin Star', continued to shine on the national intelligent driving track. After winning both preliminary and final championships in the Guiyang Intelligent Driving Competition, it won again in the Shenyang station event, breaking through in strength while competing with a crowd of 300,000–500,000 yuan level high-end intelligent driving models. As the first national intelligent driving good car for young people, users broke 20,000 less than 5 months after launch, and won the LiDAR sales champion for cumulative 5 months in the 100,000–130,000 yuan range, bringing LiDAR and L4-level same-source intelligent driving technology to mainstream price points, allowing young people to own reliable and usable advanced intelligent driving without spending a lot of money.

The 2027 AION RT relied on GAC's self-developed amorphous alloy electric drive, setting a Guinness World Record with an electricity consumption performance of 8.571kWh/100km. The core of this electric drive uses an amorphous alloy ribbon with a thickness of only 0.025mm, jointly tackled by the Dongguan Institute of Materials Science and Technology of the Chinese Academy of Sciences and GAC Group, breaking mass production manufacturing barriers and achieving large-scale technical application first. The relevant manufacturing process was listed in the national 'Catalog of Technologies Prohibited or Restricted from Export', and won the only power system innovation technology award for the global new energy vehicle industry in 2025. Currently, this top-tier electric drive technology has been simultaneously popularized to main models like AION N60 and the 2027 i60, continuously practicing the original intention of technological inclusiveness.

Targeting young groups who pursue driving control and love self-expression, the first model in the Ray series, Ray7, also welcomed its interior premiere, launching the 'Priority Enjoyment' plan simultaneously. Users only need to deposit 299 yuan in deposit money to lock in a total of 8,999 yuan in priority enjoyment rights, and the RC Club (Ray Racing Club) was established to build an exclusive car enthusiast circle for owners who love control, and limited drift experience courses were given away. Equipped with four super points: Super Chassis, Super Three-electric, Super Intelligence, and Ultra-high Appearance, Huawei DriveONE full drive-system integration architecture, pure rear-wheel drive built with aluminum-hybrid front double wishbone + rear five-link suspension, and WeRide L4-level same-source intelligent driving are all in place. No compromise needed, one step done. Once Ray7 information was released, it garnered a lot of attention from young consumers, and will become a new growth booster for the brand in the future.

Meanwhile, the high-end market is also steadily expanding. Hyper S600, as the first sports SUV under the Hyper brand, is equipped with the only four-wheel drive dual-chamber air suspension under 200,000 yuan, stable in turns, stable over bumps, Eagle Claw System 2.0 holds steady on slippery roads, climbing long slopes even with low battery; all series come standard with LiDAR, the ADiGO GSD 3.0 intelligent driving assistance system understands Chinese roads better. Standard with over 140 items of configuration, high configuration, fierce materials, it is the 'Fully Configured Sports SUV under 200,000 yuan'. GAC Hyper adheres to the 'Smart Enjoyment Life' proposition, accompanying the backbone of the era to high-level lives with taste, technology, and self-joy.

In addition to multiple points blooming in the domestic market, the overseas market has become an important growth pole for Hyper AION. Products continue to land in Singapore, Thailand, Colombia, Saudi Arabia, UAE, and market rankings remain firmly in the top tier locally; recently in the Greek market, ranked second in the pure electric sub-market in July, third in August, products of Chinese intelligent manufacturing are continuously gaining recognition from overseas consumers, forming a growth pattern of dual domestic and overseas pull.

Nowadays, the pace of new car releases is getting faster, but the development cycle for some models is getting shorter, and 'speed run cars' have sparked much discussion. For ordinary consumers, what to fear most when choosing a car is not low configuration, but unstable quality and a brand that is not long-lasting. At this time, choosing a car that has been verified by time and has solid system capabilities is more important than chasing temporary gimmicks.

Behind Hyper AION is GAC Group, with the state-owned enterprise system as the bottom line, many after-sales outlets, and stable parts supply; core three-electric systems self-developed and self-produced, and tech giants jointly build an ecosystem; reliability verified by 2 million users is indeed incomparable to ordinary car companies. In the era of churning sands, the most rational car-buying mindset is to prioritize reliable products that have been tested by time and a large number of real users.

With the National Day mini-holiday arriving, it is the golden window period for families to view and change cars, and Hyper AION models are also ready with generous National Day car-buying policies. Among them, GAC AION launched the 'Buy Good Cars at Good Times and Good Festivals, Come to AION for Ten Perfection' car-buying welfare activity, covering multiple models such as i60, N60, RT, UT, and V Home, with up to tenfold gifts, including up to 8,000 yuan trade-in subsidy; ordering during the National Day Golden Week, there are also 10,000 compulsory traffic insurance + shopping card lucky draws to give away.

From October 1st to 7th, GAC Hyper launched the 'National Day Buy Hyper Duo Good Gifts Draw Continuously' whole series car-buying welfare activity, 100% winning, giving large-amount car-buying cash vouchers or iPhone Duo, after overlapping multiple benefits, comprehensive discount up to 75,000 yuan. In addition, if you come to the store in October to test drive Hyper AION models, you can receive the 'Good Persimmons Come as Pairs' dried persimmon gift box, limited quantity.

Final Words

When the 'Golden September' sheds its past year's flashy halo, the domestic passenger car market enters a stock game stage, and most brands bear significant growth pressure. Against this background, the sustained positive growth of Hyper AION BU over several consecutive months is the long-term result of the combined effect of model matrix, technical system, and channel capabilities. The future is promising! (Text/MANGO)