September 12, the Sailun Group Thailand Partners Conference concluded successfully in Bangkok. The on-site ordering session was incredibly popular, and the dealers' high enthusiasm for ordering became the most direct "vote of trust" for Sailun's product value and market prospects.

Executives Set the Tone: Boosting Thailand, Deepening Asia
At the conference, Cao Guoqiang, Assistant to the President of Sailun Group and General Manager of the Asia Region, made it clear: Sailun will continue to rely on the global R&D system, smart manufacturing capabilities, and supply service network, further increase resource investment and business support for the Thai market, and provide long-term value for partners with more competitive product portfolios, more stable and efficient supply chain guarantees, and localization services closer to the terminal.

Kitikorn Nilratanakul, CEO of KPS Company and a long-time Thailand partner, emotionally recalled the history of cooperation between the two sides, stating that the relationship between Sailun and KPS had long transcended business dealings, "upgraded to strategic partners who achieve each other and grow together".

Zhang Tianyu, General Manager of the Sales Center in Thailand for Sailun, revealed the "battle plan" for the Thai market: deeply penetrating markets and channels, strengthening product layout, brand building, and terminal empowerment, and converting technical advantages into tangible market growth.
EcoPoint³ Becomes the Spotlight, Tackling Rainy Season Pain Points Head-On
The biggest highlight of the conference was the special presentation of the EcoPoint³ product. Aiming at the typical working conditions of Thailand's long rainy season and slippery roads, Sailun used the form of "theme video + professional explanation" to fully show the core strength of this tire in drainage performance, wet grip, handling stability, and braking safety.
The video used "Meeting in the Rain" as the narrative theme, presenting real scenes such as mountain roads, urban commuting, and wet braking one by one, turning technical parameters into visible and tangible road experiences, and receiving an enthusiastic response on the site.

Roundtable Dialogue: Chinese Tire Brand Perception is "Shifting Gears"
In the Roundtable Talk session, five industry guests from the fields of wheel customization, automotive aftermarket, and tire service engaged in a deep dialogue. The real feedback from the front line has significant signal meaning: Thai consumers' attention to Chinese tire brands is gradually shifting from price dimensions to technology, quality, and comprehensive performance, and Sailun's brand recognition in the local market is continuously climbing.
During the conference, an awards ceremony for outstanding partners was held simultaneously, with heavy trophies paying tribute to every peer who explored side by side with Sailun.


At a time when global trade barriers occur frequently, Southeast Asia has become the core battlefield for Chinese tire enterprises going global. Sailun has both localized production capacity and continuous deep cultivation of channels in Thailand. The scene of the booming ordering at this conference confirms: "rooted in the market" with technical innovation and localization services is giving Sailun acceleration on the Chinese tire going global track.