Industry News Recently, the 2026 Indonesia International Mining Exhibition was successfully held in Jakarta. As a major industry event in the Southeast Asian mining sector, this exhibition focuses on industrial efficiency and intelligent development. SAILUN Group showcased a matrix of multi-brand full-series mining tires, and premiered the new locally manufactured product SAILUN Terramax MT 2 in Indonesia, fully demonstrating the enterprise's technical innovation strength in the mining tire field and the results of deepening the Southeast Asian localization layout.

Directly Addressing Harsh Working Conditions, Multi-Brand Synergy Achieves Full-Scenario Coverage

Indonesia has rich mineral and plantation resources, but local working road conditions are complex and equipment operation intensity is high, placing stringent requirements on tire traction, durability, and damage resistance. Facing industry pain points, SAILUN launched a "Combo" with a mature multi-brand strategy, creating a full-scenario mining tire solution.

At the exhibition site, MAXAM brand focuses on open-pit mine heavy-load conditions; its high-performance off-highway tires meet the high-intensity operation needs of large mining engineering machinery, with outstanding load-bearing capacity and stability; SAILUN, ROADX and BLACKHAWK three brands cover scenarios such as mining transport vehicles, light commercial vehicles, 4×4 work vehicles and logistics fleets. From large mining equipment to daily logistics support, SAILUN achieves full coverage of light and heavy operating conditions, helping customers improve equipment availability and reduce full lifecycle operating costs.

Local Manufacturing New Product Premiere, Hardcore Technology Addresses Unpaved Challenges

The core highlight of this exhibition is the official release of SAILUN Terramax MT 2, a new product independently developed and produced by SAILUN's Indonesia factory. This product is designed for light commercial vehicles and 4×4 work vehicles in harsh operating environments, featuring pickup truck models, capable of calmly handling unpaved complex road conditions such as mud and gravel in mining areas and plantations.

In terms of technical design, Terramax MT 2 adopts 3D interlocking shoulder sipes and open tread design, greatly improving traction and passability in complex road conditions; meanwhile, through reinforcement of the tire body and thickening of sidewall rubber, it effectively resists piercing by sharp objects and rock abrasion, with durability and safety significantly upgraded.

During the exhibition, SAILUN's booth attracted many local mining enterprises, fleet operators and industry chain partners to visit and negotiate. All parties exchanged views in depth on core issues such as tire selection for complex working conditions, operational efficiency and costs, precisely meeting local needs.

This new product launch is a key measure for SAILUN to deepen globalization and promote localized development. Relying on the Indonesia local production and service system, the enterprise can quickly respond to market demand and provide more efficient product supply and technical support. In the future, SAILUN will continue to cultivate the Indonesia market deeply, empowering the high-quality development of local mining and industrial enterprises with high-performance tire solutions.

September 12, the Sailun Group Thailand Partners Conference concluded successfully in Bangkok. The on-site ordering session was incredibly popular, and the dealers' high enthusiasm for ordering became the most direct "vote of trust" for Sailun's product value and market prospects.

Executives Set the Tone: Boosting Thailand, Deepening Asia

At the conference, Cao Guoqiang, Assistant to the President of Sailun Group and General Manager of the Asia Region, made it clear: Sailun will continue to rely on the global R&D system, smart manufacturing capabilities, and supply service network, further increase resource investment and business support for the Thai market, and provide long-term value for partners with more competitive product portfolios, more stable and efficient supply chain guarantees, and localization services closer to the terminal.

Kitikorn Nilratanakul, CEO of KPS Company and a long-time Thailand partner, emotionally recalled the history of cooperation between the two sides, stating that the relationship between Sailun and KPS had long transcended business dealings, "upgraded to strategic partners who achieve each other and grow together".

Zhang Tianyu, General Manager of the Sales Center in Thailand for Sailun, revealed the "battle plan" for the Thai market: deeply penetrating markets and channels, strengthening product layout, brand building, and terminal empowerment, and converting technical advantages into tangible market growth.

EcoPoint³ Becomes the Spotlight, Tackling Rainy Season Pain Points Head-On

The biggest highlight of the conference was the special presentation of the EcoPoint³ product. Aiming at the typical working conditions of Thailand's long rainy season and slippery roads, Sailun used the form of "theme video + professional explanation" to fully show the core strength of this tire in drainage performance, wet grip, handling stability, and braking safety.

The video used "Meeting in the Rain" as the narrative theme, presenting real scenes such as mountain roads, urban commuting, and wet braking one by one, turning technical parameters into visible and tangible road experiences, and receiving an enthusiastic response on the site.

Roundtable Dialogue: Chinese Tire Brand Perception is "Shifting Gears"

In the Roundtable Talk session, five industry guests from the fields of wheel customization, automotive aftermarket, and tire service engaged in a deep dialogue. The real feedback from the front line has significant signal meaning: Thai consumers' attention to Chinese tire brands is gradually shifting from price dimensions to technology, quality, and comprehensive performance, and Sailun's brand recognition in the local market is continuously climbing.

During the conference, an awards ceremony for outstanding partners was held simultaneously, with heavy trophies paying tribute to every peer who explored side by side with Sailun.

At a time when global trade barriers occur frequently, Southeast Asia has become the core battlefield for Chinese tire enterprises going global. Sailun has both localized production capacity and continuous deep cultivation of channels in Thailand. The scene of the booming ordering at this conference confirms: "rooted in the market" with technical innovation and localization services is giving Sailun acceleration on the Chinese tire going global track.

September 3rd to 4th, the 4th International New Energy Vehicle Summit · Southeast Asia Station was held in Bangkok, Thailand. Sailun Group was invited to attend, engaging in in-depth dialogue with OEMs and upstream/downstream representatives of the automotive industry chain from home and abroad, jointly exploring trends in the Southeast Asia new energy vehicle industry development and new cooperation opportunities.

Summit Focuses on Localization and Ecological Synergy

This summit focused on "Scaled Breakthrough and Deep Localization" and "Technology Iteration and Ecological Synergy" as core directions, gathering representatives from Southeast Asia New Energy Vehicle Industry Associations, whole vehicle enterprises, parts suppliers, and related industry chain members. Discussions were held on core topics such as regional policies, capacity layout, technological innovation, intelligent manufacturing, supply chain localization, and industrial ecosystem construction, building a professional and efficient docking cooperation platform for the upstream and downstream of the industry chain.

With the rapid development of the Southeast Asia new energy vehicle market, the industry chain is accelerating upgrades towards electrification, intelligence, and greenness. New energy vehicles place higher demands on tire safety performance, low rolling resistance, noise comfort, load-bearing capacity, and comprehensive handling performance, also opening broad space for collaborative innovation between tire enterprises and whole vehicle enterprises.

Booth Traffic High, Cooperation Intentions Strong

During the summit, Sailun's booth attracted many whole vehicle enterprises and industry customers to visit and inquire, with a vibrant atmosphere for on-site exchange. Visiting customers focused on learning about Sailun's product layout, technological innovation, intelligent manufacturing, and global matching capabilities in the new energy tire field. The Sailun team communicated in-depth with guests on topics such as new energy vehicle application scenarios, product performance, R&D technology, and localization services, and actively explored cooperation opportunities in directions such as product development, whole vehicle matching, and market expansion.

Deeply Binding Mainstream OEMs, Closed-Loop Advantage Formed

Sailun continues to deepen its global layout, relying on independent R&D strength, advanced manufacturing systems, and global sales service networks, accelerating product and technology iteration, providing safer, energy-saving, and comfortable tire products and comprehensive solutions for global customers.

Currently, Sailun has reached deep cooperation with mainstream Southeast Asia OEMs such as BYD Thailand, Changan Thailand, Proton Malaysia, VINFAST Vietnam, VINFAST Indonesia, Wuling Indonesia, and Chery Indonesia. Relying on a manufacturing network covering regional core markets, and the localised "R&D + Manufacturing + Service" closed-loop advantage, Sailun has become a benchmark force for Chinese tire enterprises deepening into the Southeast Asia passenger car matching market.

Bangkok is exactly a microcosm of Sailun's Southeast Asia layout.

Continuously Deepening Regional Market

This participation further deepened Sailun's communication and connection with Southeast Asia whole vehicle enterprises and industry chain partners, fully demonstrating its innovation capabilities and global service strength in the new energy vehicle tire field.

In the future, Sailun will continue to adhere to the technological innovation and localization development strategy, deepen collaborative linkage with whole vehicle enterprises and industry chain partners, actively grasp the market development opportunities of Southeast Asia new energy vehicles, and contribute to the industrial transformation and upgrading of the regional automotive industry and sustainable mobility with high-quality products and professional services.

On the evening of August 30, Sailun Group disclosed its 2026 Semi-Annual Report. In the first half of the year, the group realized operating revenue of 20.027 billion yuan, a year-on-year increase of 13.88%; net profit attributable to the parent company reached 2.16 billion yuan, a year-on-year increase of 17.97%. Among them, net profit in the second quarter was 1.103 billion yuan, a significant year-on-year increase of 39.26%. The group simultaneously released a semi-annual dividend plan, proposing a cash dividend of 0.15 yuan per share (tax inclusive), with estimated cash dividends of 493 million yuan, implementing interim dividends for three consecutive years.

The weight of this performance report needs to be weighed against the industry background: in the first half of the year, raw material prices such as natural rubber and carbon black rose across the board, domestic tire export volumes increased while prices fell, the characteristic of 'revenue growth without profit growth' was obvious, compounded by trade barriers and rising shipping costs, putting pressure on the overall industry. In this environment, why did Sailun make such a big profit? At least four dimensions are working simultaneously.

First, global capacity hedging. Sailun's overseas layout capacity scale ranks first among Chinese tire enterprises: factories in Vietnam and Cambodia are stable and highly productive, covering core markets in Europe and the US; Indonesia and Mexico are continuously ramping up; the Egypt project targets Europe and Africa markets. Overseas base planning combines 12.75 million full steel tires, 89 million half steel tires, and 130,000 tons of off-the-road tires annual production capacity. In the fiscal year 2025 and the first half of 2026, Sailun's radial tire delivery volume and overseas factory production and sales volume both ranked first in the industry.

Second, product structure upgrading. In the first half of the year, tire production and sales volume both exceeded 45 million tires, up about 15% year-on-year, reaching a historical high for the same period. The increase in the proportion of high value-added products directly reflected in profits, sales gross margin was 26.99%, up 2.46 percentage points year-on-year. Liquid Gold Tires reached the highest level of EU label regulations; Off-the-road tires linked with mining giants like BHP and Rio Tinto, revenue ranked top among domestic engineering tire enterprises; Matching markets cover BYD, Geely, NIO, as well as VinFast, Proton and other domestic and foreign auto companies.

Third, brand premium. Sailun ranks 10th among the world's most valuable tire brands according to Brand Finance, the highest ranked Chinese brand; with a brand value of 125.189 billion yuan, it joins the top 100 of 'China's Top 500 Most Valuable Brands'.

Fourth, digital channel restructuring. Domestically connecting dealer B2B and store systems, overseas launching B2B portals and logistics visualization systems, self-developed S&OP platform achieving dynamic balance of supply and demand, awarded as the industry first batch of enterprises with digital transformation maturity Level 5.

Industry analysis believes that when trade barriers block low-end OEM, raw materials compress profits, only those with global capacity layout, technical barriers, brand premium, and digital efficiency combined can win. Sailun has provided a solid sample.

Evening of August 30, Sailun Group disclosed the 2026 semi-annual report, delivering a brilliant performance report with rising volume and profit: Revenue reached 20.027 billion yuan in the first half, up 13.88% year-on-year; Net profit attributable to shareholders of the listed company was 2.16 billion yuan, up 17.97% year-on-year—Average daily earnings exceed 10 million. As of June 30, total assets of the company were 51.359 billion yuan, net assets attributable to shareholders of the listed company were 22.662 billion yuan.

The growth momentum in the second quarter further accelerated: Single quarter revenue was 10.566 billion yuan, up 15.16% year-on-year, up 11.68% quarter-on-quarter; Net profit was 1.103 billion yuan, up significantly 39.26% year-on-year. The group simultaneously unveiled the semi-annual dividend proposal, proposing to pay 0.15 yuan per share (inclusive of tax), expected to distribute 493 million yuan, implementing interim dividends for three consecutive years.

Production and Sales Both Break Records, Global Capacity Accelerates Release

With global capacity gradually releasing, Sailun's production and sales in the first half both refreshed historical same-period levels: Tire production 46.9749 million units, up 15.70% year-on-year; Sales 45.0135 million units, up 14.99% year-on-year, both domestic and international markets saw simultaneous volume increases.

Currently, factories in Vietnam and Cambodia have entered a stable high-output phase, Indonesian and Mexican factories' capacity continues to climb, Egypt project construction is proceeding in an orderly manner. Overseas base planning totals 12.75 million all-steel radial tires, 89 million semi-steel radial tires and 130,000 tons of off-road tire annual capacity. In 2025 and the first half of 2026, the group's exported radial tire delivery volume and overseas factory production/sales volume both ranked first in the Chinese tire industry. Amid frequent trade barriers, proactive global layout is becoming Sailun's core moat to traverse cycles.

R&D Iteration Lands, Digitalization Leads the Industry

The group has 4 R&D centers globally. The 'R&D and Application of High-end Tire Intelligent Manufacturing Equipment without Personnel Forming' project jointly tackled in August won the First Prize of Shandong Province Science and Technology Progress. Product end, all-steel tires launched new products for new energy, heavy load, mine conditions, etc.; semi-steel tire high-end UHP product US61 put into production, multiple winter tires passed European TÜV certification; Off-road tire revenue ranked first in the 2026 domestic engineering tire enterprise leaderboard.

In terms of digitalization, the group implemented systems such as AI visual quality inspection, AGV automatic logistics, APS intelligent scheduling, etc., and built a self-developed AI matrix including Rubber Chain Cloud Chat industry large model, Sailun Lobster, Sailhorse agent, etc., rated as one of the first batch of enterprises with level 5 digital transformation maturity in the industry, selected into the Ministry of Industry and Information Technology's Digital Navigator Enterprise List.

Brand Value Climbs, ESG Sets Industry Benchmark

In 2026, Sailun ranked 10th globally in the Brand Finance Global Most Valuable Tire Brands list, the highest-ranked Chinese tire brand; Entered the 'Top 500 Most Valuable Brands in China' list for the first time with a brand value of 125.189 billion yuan, ranked on the 'Fortune China 500' list for two consecutive years.

In terms of ESG, the group is the first domestic tire enterprise to pass SBTi Science Based Targets verification, MSCI ESG rating reached AA level, the highest level in the Chinese tire industry. Liquid Gold Tire carbon reduction results are outstanding, carbon emissions per 1000 kilometers over the full life cycle for truck/bus tires and car tires decreased by 39% and 27% respectively compared to ordinary tires.

Under the general dilemma of 'revenue growth without profit increase' in the global tire industry, Sailun's semi-annual report of 'revenue growth and profit increase' is particularly rare. In the future, the group will continue with the mission of 'Making a Good Tire', strengthen core competitiveness through global layout and R&D technology, submit a better answer to global consumers.

August 20, Sailun Tires released another heavy signal in the Indonesian market, holding a grand unveiling ceremony for the joint cooperation store jointly with global automotive technology giant Bosch (Bosch). XMOTORS CEO Li Xiaomeng, Executive President Feng Hao, and representatives of Sailun Group, Zhou Bo, Cao Guoqiang (General Manager of Asia Overseas Region), Xu Hao (Deputy General Manager of Indonesia) and other guests attended together. At the scene, Cao Guoqiang officially presented Sailun Tires Authorized Dealer Certificate to Li Xiaomeng, marking that Sailun and Bosch's strategic cooperation has entered a brand new stage.

Bosch Car Service PIK2 Cooperation Store Officially Unveiled

From Single-Point Cooperation to Systematic Deep Dive

The Bosch Car Service PIK2 cooperation store unveiled this time is a key move by Sailun to deepen channel layout in the Indonesian market. The simultaneous completion of authorized signing and store unveiling means that the cooperation mode of both parties has officially been upgraded, crossing from past single-point exploration to a stage of systematic deep diving.

Both parties will exert efforts collaboratively, promoting the evolution of automotive aftermarket terminal services towards scenario-based, standardized, and in-depth directions. This 'big move' not only demonstrates Sailun's ability to integrate global quality resources but also highlights its determination to build a high-end service network in the international market.

Localization Strategy Upgraded Again

Indonesia, as the core automotive market with the most prominent growth potential in Southeast Asia, sees car ownership continuing to climb, and consumer demand for professional, high-quality maintenance services is increasingly urgent. Based on long-term deep diving and precise insights into the local market, Sailun continuously improves the localization strategy and has built a full-chain localization operation system covering R&D, production, sales, and services.

This cooperation is a concrete embodiment of Sailun's reliance on global technical accumulation and local rapid response capabilities. By aggregating Sailun's comprehensive advantages in tire R&D manufacturing, product innovation, and localization supply, as well as Bosch's deep accumulation in automotive technology, diagnosis, repair, and standardized service systems, both parties will precisely connect with market demand and create long-term value for users.

Building a New Ecosystem for One-Stop Services

Taking the Bosch Car Service PIK2 co-branded store as the carrier, Sailun and Bosch will promote the deep integration of high-quality tire products and professional automotive maintenance services. The store will provide one-stop automotive service solutions covering multiple scenarios including tire matching, professional installation and inspection, daily maintenance, and vehicle repair and maintenance, bringing great convenience to Indonesian car owners.

Sailun side expressed that the unveiling of this co-branded store is a brand new starting point. In the future, Sailun will continue to leverage the synergy of global layout and localization operations, deepen cooperation with Bosch in multiple fields such as brand co-construction, product synergy, terminal empowerment, and market promotion. Both parties will continue to expand the service network, injecting strong growth momentum for partners, and at the same time bring safer, more professional, and higher quality travel experiences to local consumers, fully creating a new service benchmark for the Indonesian automotive aftermarket.

July 21, 2026, the Fortune China website released the 2026 Fortune China 500 List. Sailun Group ranked 399th with operating revenue of $5.1188 billion, a steady rise compared to the previous year.

Record-Breaking Performance, Global Layout Stands Firmly at the Industry's Forefront

Financial data shows that in 2025, Sailun Group demonstrated strong momentum for leapfrog development, achieving annual operating revenue of 36.792 billion yuan, a year-on-year increase of 15.69%, setting a new record; net profit attributable to the parent company reached 3.522 billion yuan. Notably, the company's net operating cash flow increased significantly by 82.58% year-on-year to 4.179 billion yuan, showing strong "cash generation" capabilities. Regarding shareholder returns, the company plans to distribute cash dividends of 1.085 billion yuan, maintaining a high dividend payout ratio continuously.

As the first tire enterprise in China to build factories abroad, globalization has become the "stabilizer" of Sailun's performance. In 2025, Sailun's overseas main business revenue reached 28.226 billion yuan, a year-on-year increase of 18.54%, and the overseas planned production capacity scale remains number one among Chinese tire manufacturers. In recent years, with the successive commissioning of new factories in Mexico and Indonesia, and the acquisition of Bridgestone's Shenyang factory, Sailun's global layout has been comprehensively upgraded from a single capacity expansion to a competition for control of the industrial chain.

Brand Value Rises Year After Year, Surges to the Top of Chinese Tires

While both scale and performance increased, Sailun's brand dimension elevation was significant. In the 2026 "China 500 Most Valuable Brands" analysis report, Sailun ranked 97th with a brand value of 125.189 billion yuan, a significant increase of 12.293 billion yuan compared to last year, for the first time entering the top 100 of China's most valuable brands, achieving a steady rise for nine consecutive years.

On international authoritative lists, Sailun also performed brilliantly. According to the report "2026 Global Tire Brand Value Top 25" released by Brand Finance, Sailun ranked 10th globally with a brand value of $1.239 billion, a year-on-year increase of 37%, leading the growth rate among global top tire enterprises. As of now, Sailun has ranked first among Chinese tire brands for four consecutive years and has become the only Chinese tire brand to enter the top 10 of the global list.

Technology Leads New Outlook, "Liquid Gold" and "Aesthetic Innovation" Widen the Moat

The dual harvest of performance and brand could not happen without the continuous breakthrough of core technologies. In 2025, Sailun's R&D investment reached as high as 1.147 billion yuan. Relying on the core technology of "Liquid Gold" and the industrialization landing in the super-large tire field, Sailun continuously consolidates its technical barriers.

Facing the continuous rise in new energy vehicle penetration rates, Sailun seized new heights in the market with the dual-wheel drive of "Silence + Aesthetics". The company has increased its silence tire capacity to 5 million tires/year, and boldly innovated in tire aesthetics, launching the world's first colored-edge tire. The product is equipped with ARMOR SEAL self-sealing technology and SILENT TREAD silent foam technology. While achieving "Safety, Silence, Energy Saving" triple performance improvements, it broke the traditional black uniformity of tires with 0.01mm level traditional inkstone texture paired with seven high-end color schemes. Sailun successfully rose from a technology follower to the definers of new global tire aesthetics standards, precisely meeting the new standard requirements for silence, green, and safety in the new energy vehicle market.

Entering the first quarter of 2026, Sailun's revenue and net profit continued to grow in both areas, with gross margin rising to 26.86%. Taking the 2026 Fortune China 500 List as a new starting point, Sailun Group is using technological innovation as the foundation and globalization capacity as wings, continuously polishing the world calling card of Chinese tire brands, setting a positive benchmark for the industrial upgrading and high-quality overseas expansion of China's manufacturing industry.

Recently, "Fortune" magazine released the 2026 China 500 Ranking. Sailun Group Co., Ltd. ranked 399th with revenue of $5.119 billion, becoming one of only two professional tire manufacturers on the list.

According to China Tire Business Network (Tirechina.net), as an authoritative list adopting evaluation methods consistent with the Fortune Global 500, the China 500 covers both listed and non-listed enterprises, centrally presenting the business scale and development strength of major Chinese enterprises.

The list honor is a direct manifestation of Sailun's continuously growing revenue scale, and also reflects that a Chinese tire enterprise is attempting to cross the three most typical thresholds of China's manufacturing with global capacity, material technology, and brand investment— from exporting products to global operations, from cost advantage to technical premium, and from manufacturing scale to brand value.

The Fortune 500 looks at revenue, but enterprise value is not determined solely by revenue

The Fortune China 500 adopts ranking methods consistent with the Fortune Global 500, with the core metric being operating revenue. Therefore, Sailun's ranking surge first indicates one thing: its operating scale is rapidly expanding. In 2025, Sailun achieved operating revenue of 36.792 billion yuan, a year-on-year increase of 15.69%, setting a new historical record.

Meanwhile, net profit attributable to parent company reached 3.522 billion yuan, and profitability continued to strengthen. Among them, overseas main business revenue reached 28.226 billion yuan, a year-on-year increase of 18.54%, becoming an important force driving performance growth. Entering 2026, Sailun still maintains a steady growth trend. In the first quarter, the company's revenue and net profit saw double growth, and the gross profit margin rose to 26.86%.

Against the backdrop of intensified competition in the tire industry and a complex and changeable global trade environment, this achievement indicates that Sailun is gradually moving away from the development path of competing solely on cost, towards a comprehensive competitive model driven by technology, products, manufacturing, and brand.

First Threshold: Turning "Product Overseas" into "Global Operations"

Sustained performance growth is inseparable from Sailun's early global layout. As the first domestic enterprise to build tire factories overseas, Sailun currently has multiple production bases deployed in Qingdao, Dongying, Shenyang, Weifang within China, and Vietnam, Cambodia, Mexico, Indonesia overseas. At the same time, the construction of bases in Egypt and Qingdao Dongjiakou is steadily advancing, covering a capacity system for key domestic and international markets.

This dual advantage of globalization and scaling allows Sailun to leverage localized manufacturing to shorten product delivery cycles, get closer to regional market demands, while enhancing the enterprise's ability to cope with international trade barriers and supply chain fluctuations. Deepening the shift from "Product Overseas" to "Capacity Overseas" and "Operations Overseas" also provides strong support for Sailun's overseas revenue growth and global market expansion.

Second Threshold: Turning Manufacturing Capacity into Product Premium

The competition method Chinese tire enterprises are most familiar with in the past is exchanging manufacturing efficiency and supply chain costs for market share. But when capacity goes global and scale approaches the top, continuing to rely on low prices will quickly hit the ceiling. Without higher value-added products, scale may even become a burden.

Sailun attempts to break this constraint with technology. In 2025, the company's R&D investment reached 1.147 billion yuan, continuously tackling around materials, formulas, structures, and intelligent manufacturing. Among them, core technologies represented by "Liquid Gold" promoted comprehensive improvements in key performance of Sailun tire products in safety, energy saving, and wear resistance; in the field of giant engineering radial tires with high technical barriers, Sailun has also realized the full series industrialization of giant engineering radial tires from 49 inches to 63 inches. Continued R&D investment is transforming into more distinctive product advantages, and also provides support for Sailun to improve profit quality.

Third Threshold: From "Selling Globally" to "Global Brand"

The tire industry is one where brand awareness builds slowly and trust costs are extremely high. Consumers have low replacement frequency, and it directly relates to driving safety. Therefore, the reputation, channels, and original equipment relationships accumulated by mature brands are often harder to replicate than a single advertisement. This is also an important reason why international top enterprises can maintain premiums for a long time.

In the Brand Finance "2025 Global Most Valuable Tire Brand List", Sailun ranked 10th, becoming the Chinese tire brand with the highest ranking. Brand value and Fortune ranking rose synchronously in the same year, indicating that Sailun's growth is no longer limited to capacity expansion; technology dissemination, channel construction, and global market perception are also forming a synergy.

Industry Commentary

Comparing the 426th position when it first entered in 2025 to the 399th position this year, Sailun has completed an upward shift in the scale coordinate. More worthy of industry attention is that among the Fortune China 500 in 2026, there are only two professional tire manufacturers: Zhongce Rubber and Sailun. This shows that the Chinese tire industry has emerged with top forces capable of entering the large enterprise sequence, but there is still room for improvement in industry concentration, brand premium, and global governance capabilities.

Next, the test questions in front of Sailun will be more complex than capacity expansion: whether new capacity can ramp up smoothly, whether the global supply chain can collaborate efficiently, whether R&D investment can be transformed into high value-added products, whether brand growth can offset cost and trade pressures. If any item becomes a bottleneck, scale growth and value growth may become disconnected.

Therefore, entering the Fortune China 500 does not mean Sailun has completed high-endization, but rather means it has gained the scale basis to move towards higher value intervals. In the past, Chinese tire enterprises entered the global market relying on manufacturing efficiency; in the future, the true determinant of ranking gold content will be the profit quality jointly created by technology, brand, and global operations.

The list records how far Sailun has walked; the next financial statement and the next round of global market competition will answer how high it can still go.

Recently, a photo of the spare tire at the rear of a Taiwan Army "light tactical wheeled vehicle" sparked heated discussion online. The photo shows the spare tire clearly printed with the word "SAILUN", which is a product of Sailun, a Chinese tire manufacturer headquartered in Qingdao, Shandong. According to Taiwan media reports, the Taiwan "Army Command" subsequently confirmed that these tires are indeed a mainland enterprise brand, purchased in 2020, and added that the actual delivery origin was Thailand and Vietnam, meeting acceptance standards. This unexpected "product promotion" incident not only debunked the so-called "non-red supply chain" advocated by the DPP authorities, but also unexpectedly served as a full-domain global live advertisement for Sailun Tires, sparking heated discussion among netizens on the island: "It indicates that tires made in mainland China have superior quality."

In fact, Sailun Tires' standout strength was no accident, but a microcosm of the strong rise of China's tire industry. Founded in 2002, Sailun has now developed into a tire manufacturing leader integrating new materials, new processes, and intelligent production. In terms of R&D, Sailun owns the globally unique "Liquid Gold" tire technology, not only breaking the "devil's triangle" law where tire wear resistance, anti-slip performance, and low rolling resistance cannot be balanced simultaneously, but also performing excellently in reducing energy consumption. Meanwhile, Sailun built the world's first rubber industrial internet platform "Xianglian Cloud", and independently developed the world's largest 63-inch giant engineering radial tire, highlighting its core strength in the tire intelligent manufacturing field.

In terms of global layout, Sailun has taken a route of "R&D + Distributed Tire Manufacturing". Currently, Sailun has intelligent manufacturing bases in Qingdao, Dongying, Shenyang, etc., domestically, and has invested tens of billions in advance in Vietnam, Cambodia, Indonesia, Mexico, Egypt, and other places. This global capacity layout not only effectively avoided international trade barriers, but also ensured the stability of the supply chain. This is also the underlying logic behind why the Taiwan Army's purchased Sailun tires were produced in Southeast Asia.

Market and brand recognition is the best footnote to Sailun's technical strength. In 2026, Sailun held the 10th position in global tire brand value again with a brand value of 1.239 billion US dollars, becoming the only Chinese brand in the top ten of the list, ranking first in China's tire brand value for four consecutive years. Over eight years, brand value grew 2.7 times, with growth rate leading the global top tire enterprises.

Sailun's rise relies on China's powerful tire industry full-chain cluster ecosystem. At the raw material end, China possesses the world's largest natural rubber distribution center, significantly compressing enterprise logistics costs; at the equipment end, domestic rubber intelligent equipment leading companies' internal mixing, shaping, vulcanization equipment global market share exceeds 40%, firmly grasping the autonomy of tire manufacturing equipment; at the research and development end, relying on top industry think tanks and national-level technology enterprise incubators, it has gathered 60% of tire manufacturing experts in the industry and a R&D team of over 4,000 people, providing a core engine for China's tire intelligent transformation.

The blunder incident of the Taiwan Army vehicle equipping Sailun tires, seemingly a piece of behind-the-scenes trivia, actually reflects China's tire manufacturing global competitiveness. The more exclusion, the wider the recognition. Chinese tire enterprises represented by Sailun are accelerating to the center of the world stage with solid technology, forward-looking global layout, and full industry chain advantages.

Recently, Sailun Group has welcomed major progress on both lines of "technology upgrade" and "capacity expansion". On May 21, the technical transformation project of the high-performance tire laboratory of Sailun R&D Technology Center was approved by the Qingdao Municipal Bureau of Ecology and Environment; earlier in April, its project with a total investment of 2.34 billion yuan, "12.6 million sets of high-performance radial tire production per year project", also successfully obtained the environmental impact assessment approval. From meticulous R&D to bold capacity expansion, Sailun is accelerating the leap towards "Global Smart Manufacturing".

Technical transformation empowers, forging R&D "precision". The technical transformation project approved in May, with a total investment of 47 million yuan, will purchase 31 sets of high-end equipment including high-speed uniformity testers, two-station rolling resistance testers, etc. After the project is completed, the annual test sample volume will remain unchanged at 1000, but the detection accuracy and information level will be significantly improved, providing solid data support for high-performance tire R&D.

Decisive moves to create a closed-loop industrial chain. The Dongjiakou radial tire project with annual capacity of 12.6 million sets approved in April, covering about 329 mu, will add more than 1000 sets of key equipment. This project is by no means isolated expansion; its factory area is simultaneously constructing the "500,000 tons of functional new material production per year project". The newly built tire project can directly consume self-produced rubber raw materials, achieving seamless connection upstream and downstream, greatly reducing external purchasing and logistics costs, forming a highly competitive closed-loop advantage. At the same time, the project's environmental protection investment reaches 12 million yuan, customizing refined governance systems for waste gas in different processes, sticking to the bottom line of green development.

The promotion of these two projects is a microcosm of Sailun's global strategy implementation. Currently, Sailun builds a resilient supply network through the dual-wheel drive of "Domestic High-End Manufacturing" and "Overseas Smart Factories": The first all-steel tire came off the line at the domestic Shenyang Xinheping Factory, entering the capacity ramp-up period; Overseas projects in Egypt and Indonesia are progressing on schedule, the Mexico factory has already mass-supplied North America, effectively avoiding trade barriers.

Behind capacity expansion is strong demand support. Currently, Sailun's capacity utilization rate is at a historical high, with sufficient orders. In the matching market, "Liquid Gold" tires successfully matched BYD Sealion 06EV 2026 model and exclusively supplied Geely Boyue REV; Off-road tires have joined the supply chains of international mining giants such as Vale and BHP. Relying on the integrated advantages of the industrial chain, Sailun is constantly consolidating its leading position, steadily moving towards the vision of "Making a Good Tire".

On June 1, Sailun Tire (601058) released the implementation announcement for the 2025 annual equity distribution, stating that the company will distribute a cash dividend of 0.18 yuan per share to all shareholders (tax included), totaling nearly 592 million yuan in cash dividends. The record date for equity is June 4, and the cash dividend distribution date is June 5.

Behind this generous dividend distribution lies the strong financial confidence of this private tire giant, which rose to the first tier globally within just over 20 years of establishment. Facing the sharp increase in costs brought by the escalation of global trade barriers since 2025, Sailun still delivered a response with great resilience.

Revenue Hits Record High, Profitability Quality Continues to Improve

In 2025, Sailun Tire's annual revenue reached 36.792 billion yuan, a year-on-year increase of 15.69%, setting a new historical record. Although operating costs for tire products increased by 21.02% year-on-year, the company stabilized the gross profit margin at a relatively high level of 24.63% thanks to product structure and pricing advantages.

Net profit attributable to the parent company and net profit after deducting non-recurring gains and losses for the year reached 3.522 billion yuan and 3.458 billion yuan respectively, with both profitability indicators reaching their second-historical levels. More noteworthy is that the company's net operating cash flow reached 4.179 billion yuan, a year-on-year surge of 82.58%, indicating substantive improvement in profitability quality.

Liquid Gold Breakthrough, ESG Rating Jumps to AA Level

The support for resilient performance stems from hardcore technical barriers. The 'Liquid Gold' technology (Ecopoint3) developed by Sailun after a decade of in-depth research adopts a world-first chemical rubber vulcanization method, successfully breaking through the 'Devil's Triangle' problem in the tire industry where rolling resistance, wet traction, and wear resistance could not be improved simultaneously. It not only achieves a balance of energy saving, safety, and wear resistance, but also achieves green low-carbon across the entire lifecycle from raw materials to production and usage.

This persistence in green sustainability has also won Sailun recognition from international capital markets. Recently, the international authoritative index institution MSCI upgraded Sailun's ESG rating from A to AA, solidifying its top position in China's tire industry and placing it among the global forefront. This marks that Sailun's sustainable development strength in global operations, R&D innovation, and supply chain management has received high international recognition.

Capacity Expansion Both Domestic and Overseas, Brand Value Rising Yearly

Going against the current, stagnation means retreat. While consolidating the technological moat, Sailun has pressed the accelerator on global capacity expansion. Since establishing China's first overseas tire production base in Vietnam in 2012, Sailun has continued to increase investment since 2026: in April, it announced an investment of about 1.95 billion yuan to build an expansion project for a 7.05 million radial tire annual production capacity in Egypt; meanwhile, the Indonesia factory also received a capital increase of about 336 million yuan to expand PCR and TBR capacity.

The resonance between capacity and performance boosted the rapid rise in brand value. In the 2025 'China 500 Most Valuable Brands', Sailun ranked 105th with a brand value of 112.896 billion yuan, an increase of 12.3 billion yuan compared to last year; in Brand Finance's Top 25 Global Tire Brand Values, Sailun ranked in the top ten for the first time, continuing to be the most valuable tire brand in China.

From a new enterprise on the Shandong Peninsula to a global giant competing with century-old foreign strong enterprises, Sailun, driven by technology and capacity on two wheels, is accelerating towards a new height in the global tire industry.

On June 1, Sailun Tire (601058) released the implementation announcement for the 2025 annual equity distribution, stating that the company will distribute a cash dividend of 0.18 yuan per share to all shareholders (tax included), totaling nearly 592 million yuan in cash dividends. The record date for equity is June 4, and the cash dividend distribution date is June 5.

Behind this generous dividend distribution lies the strong financial confidence of this private tire giant, which rose to the first tier globally within just over 20 years of establishment. Facing the sharp increase in costs brought by the escalation of global trade barriers since 2025, Sailun still delivered a response with great resilience.

Revenue Hits Record High, Profitability Quality Continues to Improve

In 2025, Sailun Tire's annual revenue reached 36.792 billion yuan, a year-on-year increase of 15.69%, setting a new historical record. Although operating costs for tire products increased by 21.02% year-on-year, the company stabilized the gross profit margin at a relatively high level of 24.63% thanks to product structure and pricing advantages.

Net profit attributable to the parent company and net profit after deducting non-recurring gains and losses for the year reached 3.522 billion yuan and 3.458 billion yuan respectively, with both profitability indicators reaching their second-historical levels. More noteworthy is that the company's net operating cash flow reached 4.179 billion yuan, a year-on-year surge of 82.58%, indicating substantive improvement in profitability quality.

Liquid Gold Breakthrough, ESG Rating Jumps to AA Level

The support for resilient performance stems from hardcore technical barriers. The 'Liquid Gold' technology (Ecopoint3) developed by Sailun after a decade of in-depth research adopts a world-first chemical rubber vulcanization method, successfully breaking through the 'Devil's Triangle' problem in the tire industry where rolling resistance, wet traction, and wear resistance could not be improved simultaneously. It not only achieves a balance of energy saving, safety, and wear resistance, but also achieves green low-carbon across the entire lifecycle from raw materials to production and usage.

This persistence in green sustainability has also won Sailun recognition from international capital markets. Recently, the international authoritative index institution MSCI upgraded Sailun's ESG rating from A to AA, solidifying its top position in China's tire industry and placing it among the global forefront. This marks that Sailun's sustainable development strength in global operations, R&D innovation, and supply chain management has received high international recognition.

Capacity Expansion Both Domestic and Overseas, Brand Value Rising Yearly

Going against the current, stagnation means retreat. While consolidating the technological moat, Sailun has pressed the accelerator on global capacity expansion. Since establishing China's first overseas tire production base in Vietnam in 2012, Sailun has continued to increase investment since 2026: in April, it announced an investment of about 1.95 billion yuan to build an expansion project for a 7.05 million radial tire annual production capacity in Egypt; meanwhile, the Indonesia factory also received a capital increase of about 336 million yuan to expand PCR and TBR capacity.

The resonance between capacity and performance boosted the rapid rise in brand value. In the 2025 'China 500 Most Valuable Brands', Sailun ranked 105th with a brand value of 112.896 billion yuan, an increase of 12.3 billion yuan compared to last year; in Brand Finance's Top 25 Global Tire Brand Values, Sailun ranked in the top ten for the first time, continuing to be the most valuable tire brand in China.

From a new enterprise on the Shandong Peninsula to a global giant competing with century-old foreign strong enterprises, Sailun, driven by technology and capacity on two wheels, is accelerating towards a new height in the global tire industry.

Recently, Changan Automobile's strategic model for the Southeast Asian market, Changan Qiyuan NEVO Q05, was officially launched in Thailand. As an important supporting partner, Sailun Group provided original equipment tire solutions for this model. This pairing is not only a combination of two high-quality products but also marks that Chinese vehicle and core parts enterprises are moving from "going it alone" to "building an ecosystem together", with both parties jointly building an overseas "ecosystem" and taking a solid step in promoting the global layout of China's automobile industry chain.

Cross-border Collaborative Supply, Building Overseas Industrial Ecosystem

Changan Qiyuan NEVO Q05 is produced by Changan Thailand Base, and is a key move in Changan's new energy vehicle global layout. Since its debut at the Bangkok International Motor Show, it has attracted much attention with its efficient hybrid system and intelligent configurations.

What is worth noting is that this pairing achieved true "overseas collaboration". Relying on its Vietnam production base, Sailun formed regional linkage with Changan Thailand Base, efficiently responding to localization production needs. This cross-border collaborative supply model of "Vietnam Tires + Thailand Cars" effectively improved the resilience and response speed of the supply chain, becoming a vivid practice of China's automobile industry chain co-building an ecosystem and collaborating overseas.

Custom-Tailored Performance Benchmark, Unafraid of Southeast Asia's Harsh Road Conditions

As a key carrier of vehicle performance, tires directly affect energy consumption and driving experience. In response to the severe challenges of high temperature, heavy rainfall, and complex road conditions in Southeast Asia, Sailun has custom-designed high-performance tires with the specification 225/60R17 for NEVO Q05.

This tire achieves a precise balance between rolling resistance, noise performance, and traction stability. The low rolling resistance feature helps the hybrid system further save energy and reduce consumption, while excellent grip and noise performance ensure safety and comfort during rainy season driving, enabling the vehicle to achieve a better solution in energy saving performance and driving quality.

Full Chain Deep Binding, Consolidating New Energy Support Map

From the Bangkok Motor Show debut to the official launch in Thailand, Sailun and Changan Automobile completed a key leap from product development to market landing, connecting the full chain of technology R&D, supporting production, and overseas implementation.

In fact, this is not the first time the two parties have joined hands. For a long time, Sailun and Changan Automobile have maintained a deep, stable, and comprehensive strategic cooperation, successfully providing supporting services for multiple main new energy vehicle models such as Changan Lumin, Deep Blue L06, NEVO Q05, etc. This deep binding between vehicle enterprises and core supply chain partners is continuously improving the terminal competitiveness and market response efficiency of products, becoming an important support for China's automobile industry chain to capture markets in the global market.

This partnership to land in Thailand with Changan Qiyuan is another important achievement of Sailun's global layout and new energy supporting business. In the future, Sailun will continue to deepen the R&D of new energy tire technology, with hardcore product strength and global service capabilities, helping Chinese intelligent manufacturing continue to shine on the world stage.