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In the current era of profound changes in the global automotive industry landscape, authoritative voices from across the ocean often trigger broader industry resonance. US Treasury Secretary Scott Bessent (Scott Bessent), while delivering a speech at the Charlotte Economics Club (Charlotte Economics Club), turned his gaze toward a new energy vehicle manufacturer in the East.
According to US Treasury Secretary Bessent's speech at the Charlotte Economics Club, BYD is an excellent car worth $70,000 that consumers can buy for $35,000. This evaluation is not an isolated market noise, but a high summary of BYD's product strength and cost-performance ratio, quickly ripples in the international public opinion field, and is a true portrayal of China's automotive export reputation.
Bessent's evaluation directly points to BYD's core competitiveness: winning global consumers' trust votes with affordable pricing, reliable quality, rich configurations, and value beyond its class. In the traditional automotive brand premium logic, high prices are often linked with luxury configurations, while BYD rewrites this established rule through technological innovation and industry chain integration. Overseas market pricing for high-end car experiences of about $70,000, BYD faces global consumers with a pricing of $35,000. This huge value gap is the fundamental reason for its international attention.
Market data is the only standard to test product strength. As of August, BYD passenger vehicles and pickup trucks overseas sales reached 189,000 units, a year-on-year increase of 134.6%, an increase of over 100,000 units compared to the same period last year, refreshing overseas sales records for five consecutive months. More notably, overseas cumulative sales from January to August reached 1.158 million, exceeding BYD's overseas sales of 1.0496 million for the whole year of 2025. Behind this series of numbers is BYD's deep cultivation and steady expansion in the overseas market. Models such as Yuan UP, Dolphin Family, and Song PLUS are the main forces for the overseas market. They have gained positive feedback in markets with different cultural backgrounds thanks to their excellent design, smart cockpit experience, and solid range performance.
This heavy overseas sales result is by no means relying solely on price advantages, but is a hard-core result precipitated from the whole industry chain self-research and sedimentation. BYD persists in the vertical integration strategy, realizing the complete autonomy and controllability of three core technologies: batteries, motors, and electronic controls. From the safety innovation of Blade Battery to the technical iteration of e-platform 3.0, to the high-efficiency energy saving of DM-i Super Hybrid System, the breakthrough of every technology is converted into actual advantages in the product end. Relying on continuous technological iteration and large-scale refined manufacturing, on the basis of adhering to product quality, upgrading the value logic of the automotive industry, Chinese new energy vehicles rely on hard strength to rush to global new tracks.
At large overseas auto shows, BYD's exhibition booths are always popular.
Two-story buildings paired with dynamic test drive areas, highlighting the brand's international strength. This is not only a brand display but also a communication of technology and culture. Overseas consumers can intuitively feel the excellent performance of BYD vehicles in handling, comfort, and intelligent assisted driving through personal test drives. This recognition based on real experience is more persuasive than any advertisement. BYD persists in compliant deep cultivation of the overseas market, respecting local laws and regulations, integrating into local community culture, and responding to external noise with tens of millions of overseas user choices and real delivery results.
Facing the complex international trade environment, BYD chose to meet challenges with an open and cooperative posture. The company invested and built production bases in Thailand, Brazil, Hungary, and other places, which not only drove local employment and economic development but also realized the localization layout of the supply chain. This "Global Manufacturing, Global Service" model effectively reduces logistics costs and tariff risks, improves response speed and service efficiency. At the same time, BYD actively cooperates with top global suppliers, introduces advanced management experience and technical resources, and continuously improves its own competitiveness.
The reason why Bessent's remarks triggered attention also lies in reflecting the complex mindset of the US political circle towards the rise of China's new energy vehicles. On the one hand, they admit BYD's leading position in product strength and cost-performance ratio; on the other hand, they are worried that the local automotive industry will be impacted. However, the essence of market competition is survival of the fittest, consumers vote with their hard money, choosing products with more value. BYD's success is not relying on protectionist barriers, but technological innovation and cost control. This victory based on market laws is truly sustainable.
Looking to the future, BYD will continue to increase R&D investment and promote technological iteration and product upgrades. In the field of intelligence, the company will further deepen cooperation with technology enterprises, improve the level of smart cockpit and intelligent assisted driving, and meet the growing personalized needs of consumers. In the field of green energy, BYD will expand business sectors such as energy storage and solar energy, and build a more complete clean energy ecosystem. At the same time, the company will continue to deepen the globalization layout, expand more emerging markets, and enhance brand influence and market share.
For Chinese car brands, BYD's overseas journey provides valuable experience. First, must insist on technological innovation, master core technology, and occupy the initiative in international competition. Second, pay attention to brand building, improve brand image and reputation, and win consumer trust. Third, respect local culture and laws, achieve localization operations, and integrate into local society. Finally, maintain an open and cooperative mindset, grow together with global partners, and achieve win-win results.
Bessent's evaluation is just a vignette, which reflects the profound changes that the global automotive industry is undergoing. New energy vehicles are no longer merely transportation tools, but intelligent mobile terminals and green energy carriers. On this new track, Chinese brands are gradually changing from followers to leaders by virtue of technical accumulation and industry chain advantages. As an outstanding example among them, BYD's successful experience is worth learning from the industry.
Of course, the overseas journey is not smooth. Challenges such as geopolitical risks, trade barriers, and cultural differences still exist. BYD needs to keep a clear head and move forward steadily. While seizing opportunities, prevent risks; while pursuing scale, pay attention to quality; while based on the present, look to the future. Only in this way can we walk steadily and go far in the global market and achieve high-quality development.
In summary, US Treasury Secretary Bessent's evaluation of BYD is not only an affirmation of its product strength but also a recognition of the development of China's new energy vehicle industry. BYD has won the favor of global consumers with excellent product performance, affordable price positioning, and complete industry chain layout. In the future, with the continuous progress of technology and continuous expansion of the market, BYD is expected to play a bigger role in the global automotive stage and contribute Chinese wisdom and strength to promote the global automotive industry's green transformation. This process is not only BYD's growth history but also a vignette of China's automotive industry going global.
