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Several years ago at Class A auto shows, the center of the stage under the spotlight always belonged to overseas joint-venture brands. The largest exhibition booths, most premier launches, and densest media coverage favored them. Domestic brands were mostly trying to make their presence felt in the corners.
At the 2026 Chengdu Auto Show, the scene has completely flipped.
BYD occupied the entire hall alone, Chery took over the whole hall, Harmony Intelligent Mobility Alliance secured the core large-scale exclusive hall, and Great Wall Motor occupied more than half of a huge hall. The four major domestic brands collectively took over entire halls or exclusive large halls, debuting their full brand matrix, with numerous new cars choosing global premieres and self-developed technology exhibition zones on display. Meanwhile, joint-venture brands that once occupied the main stage either reduced their booths, cancelled press conferences, or simply did not show up.
This is not simply a contest over booth size. When domestic brands start using "taking over the hall" to define their exhibition specifications, it indicates that the strength of the Chinese auto industry, accumulated over many years, has reached a stage where there is no need to hide its light under a bushel.
Four Major Domestic Brands Collectively Take Over Halls: Where Does the Confidence Come From?
This time BYD occupied the complete Hall 9 hall alone. Five brands—Dynasty, Ocean, Denza, Fang Cheng Bao, and Yangwang—made their full appearance, with synchronized intelligent driving and flash charging technology experience zones and real vehicle performance demonstrations. The heaviest move at the auto show was the global premiere of the Dynasty Series D-Class flagship sedan "Da Han", officially launching a challenge in the high-end luxury sedan sector.
Supporting this hall-takeover specification is BYD's complete price range coverage in the domestic market, ranging from tens of thousands of yuan home transportation vehicles to million-level luxury products, from city SUVs to rugged off-road vehicles, with almost no gaps in the product matrix. The core technologies of three-electrics, chassis, and intelligent driving are all self-developed, with product iteration speeds leading the industry. More critically, the overseas market has begun to gain momentum, with overseas factories in Thailand, Brazil, Hungary, etc., starting production successively. Products cover Southeast Asia, Latin America, Europe, and more locations, with overseas business becoming a key growth pole.
Chery also took over the entire hall in Hall 5. The Chery, Exeed, Jetour, iCAR, and Fengyun brand groups participated. iCAR V25 and Exeed EX6 completed their premieres. Jetour Travel Off-road Series made a brilliant appearance, covering home, off-road, and diverse niche tracks. Sedans, SUVs, and off-road vehicles run on multiple lines, with fuel and new energy developing in synergy. Chery has long been in the first tier of China's automotive exports, with business covering Europe, South America, Middle East, and ASEAN. Overseas factories and localized service networks continue to land, with the overseas market already being the group's most important growth engine.
Harmony Intelligent Mobility Alliance secured the core large-scale exclusive hall in Hall 3. The AITO, Luxeed, Stelato, Maextro, and Shangjie Five Realms Matrix made their complete debut on the same stage for the first time. Maextro V800 and V680 luxury flagship MPVs had their auto show premieres, targeting the high-end business market. Relying on high-order intelligent driving advantages, covering home, mid-to-high end, and luxury tracks, growth momentum in the high-end new energy track is rapid, continuously creating market blockbusters. At this stage, it is deeply cultivating the domestic market, while intelligent driving and complete vehicle technologies have already made preparations for going global.
Great Wall Motor occupied a huge booth covering more than half of a hall in Hall 1. Haval, Tank, Wey, Ora, Poer, and Soul brands participated as a collective group. Ora 7 had its global premiere, and Tank's iterative off-road models took the stage, continuing to solidify the advantage in off-road and pickup sectors. Categories like Tank and Poer firmly occupy the leading positions in niche markets. Localized complete vehicle factories have been built in Russia, Brazil, and Thailand. Products are exported to Australia, New Zealand, the Middle East, and Latin America. Off-road and pickup products have unique competitiveness overseas.
Four brands, four paths, but with one common feature. It is no longer simply selling cars, but standing on the exhibition booth with a complete technical system, product matrix, and global layout. The confidence to take over a hall comes from the thick accumulation and sudden breakthrough in the domestic market, and also from the comprehensive momentum in the overseas market.
The Truth Behind Hall Takeovers: From Filling Gaps to Defining Rules
Taking over the entire hall looks on the surface like a contest over booth area, but behind it is the comprehensive externalization of industrial strength.
The changes in the domestic market are the most fundamental. In early years, domestic brands were more rooted in the entry-level market, surviving on cost-performance ratio. After continuous technical research, they now stride into the high-end market. Home use, off-road, business, and multiple tracks have bloomed fully. A large amount of self-developed technology has achieved mass production and implementation, with complete vehicle platform architectures continuously evolving. BYD's Blade Battery and DM-i Super Hybrid, Chery's Kunpeng Power and Mars Architecture, Great Wall's Lemon Platform and Coffee Intelligence, Harmony's Qiankun Intelligent Driving and Harmony Cockpit. These are not concepts on a PPT, but technical systems that have already achieved mass production delivery and undergone market testing.
Domestic brands have thoroughly shaken off the past state of following and imitating, and have begun to define their own standards and routes in multiple technical fields.
Going global has upgraded from "trial" to a core strategy. BYD, Chery, and Great Wall are no longer simply exporting complete vehicles, but building factories overseas, establishing localized sales and service systems, conducting adaptive development for vehicle usage habits and regulations of different countries, and competing on the same stage with global old-brand automakers. In the past, Chinese automakers mostly filled the market gaps left by foreign capital. Now, leading domestic brands achieve simultaneous development of domestic and overseas two major markets.
Intense competition in the domestic market refines stronger product power, while the development of the overseas market drives continuous technical iteration. This positive cycle is the true confidence for taking over a hall for exhibition.
Conclusion: From Chaser to Protagonist, Chinese Auto Industry Has Waited for This Day
Looking back at the Class A auto show several years ago, the discourse power was firmly held by foreign capital and joint ventures. For domestic brands to have a standard booth and be able to invite media to attend was already considered a decent treatment.
Today, Chinese automakers fight for entire halls. Multiple new cars choose global premieres and actively open up overseas markets. This represents that the Chinese auto industry has welcomed a new development stage. From parts to complete vehicle manufacturing, from three-electrics chassis to intelligent driving, a complete industrial system is gradually taking shape. Not only meeting the vehicle usage needs of domestic consumers, but also exporting Chinese automotive products and automotive technologies to all parts of the world.
Taking over a hall is a powerful proof of strength at the current stage, and even more so, the starting point for domestic brands to continue moving upward.
The era belonging to Chinese automobiles is not in the future tense, it is the present continuous tense.
