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In Malaysia's SUV market, many buyers compare the Proton X90 and Mazda CX-8 when selecting a car. These two models are quite close in price and positioning. Today, we will conduct a detailed comparison from multiple aspects to help you save time on research.
The OTR price of the Proton X90 in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The OTR price of the Mazda CX-8 in Malaysia is RM 165,360 - 201,360, with a total of 5 versions, including 2025 2.5T 4WD High Plus Petrol (RM 201,360), 2025 2.2L 2WD High Plus Diesel (RM 193,123), 2025 2.5L 2WD High Plus Petrol (RM 186,360), etc.
In terms of price, the Proton X90's starting price is indeed RM 58,560 cheaper than the Mazda CX-8. If your budget is limited, the entry-level Proton version can already meet daily needs. However, be aware that the savings of a few thousand may involve trade-offs in equipment, depending on your specific needs.
The Proton X90's safety rating is 5★ (ASEAN NCAP), with active safety systems including ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Mazda CX-8's safety rating is 5★ (ASEAN NCAP), with active safety systems including Brand ADAS.
Both cars have the same safety rating, and safety features are quite comprehensive for this class. New cars nowadays generally have good safety, so no need to worry too much about this point.
The Proton X90 body length is 4400 mm, trunk 400 L.
The Mazda CX-8 body length is 4500 mm, trunk 450 L.
In terms of space, the Mazda CX-8 body is 100 mm longer than the Proton X90, offering an advantage in passenger space. However, the Proton X90 is slightly more flexible for parking in the city, with trade-offs on both sides.
Proton X90 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Mazda CX-8 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
The warranty conditions for both cars are the same, so no need to agonize over this. Actual maintenance costs depend on the brand's service network and parts prices. It is recommended to ask real owners in car owner groups about their experiences.
Overall, both the Proton X90 and Mazda CX-8 are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We recommend doing your homework, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a major affair; spending some time on research will definitely not be a mistake.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 寶騰 X70 同 本田 HR-V 嚟比較。呢兩款車喺價位同定位上都幾接近嘅，今日我哋就會從多個方面做一個詳細嘅比較，幫你省返做功課嘅時間。
寶騰 X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，合共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
本田 HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，合共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900） 等。
由價錢睇，寶騰 X70 嘅起步價確實比 本田 HR-V 平咗 RM 9,100。如果你預算有限，寶騰嘅入門版已經可以滿足日常需要。但都要記住，平嗰幾千蚊，可能在配備上會有取捨，具體就要睇你嘅需求。
寶騰 X70 採用 FWD 驅動方式。
本田 HR-V 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感覺唔會有太大分別。
寶騰 X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
本田 HR-V 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
寶騰 X70 同 本田 HR-V 都係馬來西亞市場嘅主流選擇，適合家庭用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更重視性價比同配備，那就揀配備更豐富嗰款。最後都係建議兩款都去試駕，親身試吓先係最重要嘅。
總體嚟講，寶騰 X70 同 本田 HR-V 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都係要睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，再去做試駕做最終決定。買車係件大事情，花少少時間做功課絕對唔會錯。
Brazil sold out 2,000 units in 24 hours, Thailand orders broke 5,000 units, domestic June sales surged 229% year-over-year, Ora brand cumulative sales exceeded 584,133 units. This is the report card Great Wall Ora 5 delivered in the past month.
Actually, such popularity didn't come from nowhere. A few days ago, Baoding, Hebei's Exploration Day might provide some answers. A few days ago, a special group of guests flew to Baoding. Great Wall Motor Global Exploration Day was held here. Investors from around the world walked into the Xushui test track to personally test drive different power versions of Great Wall Ora 5.
Why can a Chinese brand SUV be hot in multiple markets at the same time? We split the answer into three layers.
Adaptation, not replication. Great Wall Ora 5's most core product logic is "One Car, Multiple Powers" -- hybrid, pure electric, fuel three power forms developed on the same platform, covering different needs of different markets.
Sounds simple, but execution requires two completely different approaches.
Traditional practice is "One Power for the Global". The problem is, vehicle usage environments in Bangkok, Thailand and São Paulo, Brazil are different, charging conditions in Oslo, Europe and Jakarta, Indonesia are also different. Forcing one power version to cover all markets either causes culture shock in some markets, or power is useless in others.
Great Wall Ora 5 changed tactics. In Thailand, HEV hybrid version uses two-speed DHT hybrid architecture to balance city commuting energy saving and long-distance travel; in Brazil, the first batch launched is the hybrid version; in Europe, chassis settings are specially tuned for local road conditions, emphasizing driving fun. Fuel version serves as a "backup option", providing a reliable choice for areas with inconvenient charging.
Same car, different markets might receive different power versions, but every version is tailor-made for local scenarios. Global quality, global adaptation, embedded in the gene from the R&D stage.
Concrete data: Hybrid version equipped with Hi2 smart hybrid system, system combined power 166kW, peak torque 476N·m, WLTC combined fuel consumption 4.5L/100km, range over 1,100km. Pure electric version per 100km consumption about 11.6kWh.
In Thailand market, hybrid version directly faces Japanese hybrid models, cumulative orders already broke 5,000 units. In Brazil, pure electric version sold out 2,000 units in 24 hours. Same platform, same production line, make different power versions, sell to different markets, every market runs its own logic.
Trust, is tested. Product performance is one thing, making people believe is another.
The value of this summit is to let investors personally verify. Xushui test track set display zeroing, mileage actual measurement, and challenge to keep coffee from spilling on the driving track -- let overseas investors personally get hands-on, speak with data.
Pure electric version goes through auto parking, see actual performance of intelligent driving assistance; hybrid version actual measurement fuel consumption and shifting smoothness, see if "Quiet, Fast, Save, Smooth" can be implemented. These overseas investors, many are themselves decision makers of dealer networks, they say good after testing, better than any ad placement.
Great Wall Ora 5 all series models equipped with intelligent system is same -- no matter if you buy pure electric, hybrid or fuel, Coffee OS 3 smart cockpit and Coffee GPT large model voice system are standard. Intelligent experience investors feel during test drive is unified across different power versions, from hybrid version to pure electric version, no need to readapt a set of interaction logic.
This "All Series Standard" thought, in overseas market has an easily overlooked benefit: local users won't feel intelligent configuration is cut down just because they bought hybrid version, dealers don't need to do complex explanation work between different configurations. Product line clearer, trust threshold lower.
Momentum, will add up. Great Wall Ora 5 globalization rhythm is not "Scatter Net Everywhere", but "Targeted Breakthrough, Rolling Replication".
First stop is Thailand. March 12, 2026, Great Wall Ora 5 global premiere in Bangkok. Great Wall has a full-process whole vehicle production base in Rayong, Thailand, first batch of Great Wall Ora 5 models have come off the line here, supplying Thailand and surrounding markets. Great Wall plans to achieve 40% sales growth in Thailand in 2026, and add 10 billion Thai Baht investment, Great Wall Ora 5 is just the key model.
Thailand station verified two things: "One Car Multiple Powers" feasible in right-hand drive market, hybrid version in Southeast Asia market dominated by Japanese cars can fight. Result proved, feasible.
Second stop is Brazil. June 24 opened first batch 2,000 units sales, 24 hours sold out. Brazil station verified is pure electric version in Latin America market acceptance, and brand pricing strategy and channel capability. Result also proved, feasible.
Third stop is Europe. Madrid, Spain officially launched, simultaneously reached 3-year official sponsorship cooperation with Spanish professional basketball league (ACB). Italy used a exclusive event for media and creators, let European opinion leaders feel Great Wall Ora 5 up close.
Next is Australia, South Africa, Indonesia and Central and South America regions. Thailand verified product logic, Brazil verified market rhythm, Europe verified brand tone. A market's success, provides trust endorsement for next market; global momentum add up, form positive cycle.
2026 first half, Chinese cars cumulative export 5.096 million units, year-over-year growth 65.3%, June single month export first broke 1 million units. Chinese car export going out starting from "Product Output" turning to "System Rooting". Great Wall Ora 5 globalization path, exactly stepped on this turning point.
Final Thoughts
Great Wall Ora 5 overseas market response, taken apart is these three things: "One Car Multiple Powers" lets every market get product version most suitable for local; global investors personally verify, better than any marketing rhetoric; Thailand, Brazil, Europe, every step accumulating momentum for next step.
These three layers of logic ring together. Without good product, test drive experience even better is useless; without real verification, globalization layout is castle in the air; without global replication, single point market success is just isolated example.
Great Wall Ora 5 is doing, is letting global users like accept Japanese hybrid, accept a Chinese brand multiple power SUV. Brazil 24 hours sold out 2,000 units, Thailand 5,000 units orders, domestic June year-over-year surged 229%, cumulative broke 584,000 units -- these numbers speak same thing: Chinese NEV export out, can use no price to exchange market, but use product power open market.
Xushui test track inside, overseas investors step on throttle moment, feel not only a car power response, but also a Chinese car is being re-evaluated.
In the Malaysian SUV market, many buyers compare Proton X50 and Chery Tiggo Cross when choosing a car. The two models are quite close in price and positioning. Today, we will conduct a detailed comparison from multiple aspects to help you save time on research.
The Proton X50 OTR price in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including the 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The Chery Tiggo Cross OTR price in Malaysia is RM 88,750 - 99,750, with a total of 2 versions, including the 2025 HEV 1.5L CSH (RM 99,750), 2025 1.5T Standard (RM 88,750), etc.
From the price perspective, the Chery Tiggo Cross starting price is RM 1,050 cheaper than the Proton X50. Honestly, in this price segment, a difference of a few thousand is not really large; the key is still looking at overall cost-performance and long-term usage costs.
Proton X50 body length 4400 mm, trunk 400 L.
Chery Tiggo Cross body length 4400 mm, trunk 400 L.
The dimensions of the two cars are almost the same, and the interior space difference is not large. Cars in this class are completely sufficient for daily use.
Proton X50 adopts 4WD drive mode.
Chery Tiggo Cross adopts FWD drive mode.
The Proton's 4WD and Chery's FWD will feel different in handling; a test drive comparison is recommended.
Both Proton X50 and Chery Tiggo Cross are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale price more, you can prioritize the one with better reputation. If you care more about cost-performance and configuration, then choose the one with richer configuration. Ultimately, it is suggested to test drive both models; experiencing it personally is the most important.
Overall, Proton X50 and Chery Tiggo Cross are both very good models in the Malaysian market. Choosing which one depends on your personal needs and budget. It is suggested that everyone do their homework, compare quotes from several car dealers, and then test drive to make a final decision. Buying a car is a big matter; spending time on homework is absolutely not wrong.
喺馬來西亞嘅 SUV 市場，好多買車嘅客喺揀車嘅時候都會拿 Perodua Aruz 同 Toyota Yaris Cross 嚟做比較。呢兩部車喺價錢同定位上都好接近，今日我哋就從多個方面做個詳細嘅比較，幫你省咗做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900） 等等。
Toyota Yaris Cross 喺馬來西亞嘅 OTR 售價係 RM 99,900 - 109,900，一共有 2 個版本，包括 2026 1.5L Standard（RM 99,900）、2026 HEV 1.5L Standard（RM 109,900） 等等。
從價錢嚟睇，Perodua Aruz 嘅起步價確實比 Toyota Yaris Cross 平咗 RM 27,000。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但亦都要注意，平嗰幾千蚊，可能喺配備上會有取舍，具體要看你嘅需求。
Perodua Aruz 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Toyota Yaris Cross 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
兩部車用緊同一套動力系統，日常開起上嚟嘅感覺基本冇分別。油耗方面都差唔多，唔使太糾結這一點。
Perodua Aruz 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括。
Toyota Yaris Cross 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 TSS。
兩部車嘅安全評級一樣，喺呢個級別入面安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心這一點。
Perodua Aruz 車身長 4400 mm，尾箱 400 L。
Toyota Yaris Cross 車身長 4400 mm，尾箱 400 L。
兩部車嘅尺寸幾乎一樣，車廂空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Perodua Aruz 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Toyota Yaris Cross 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
總體嚟講，Perodua Aruz 同 Toyota Yaris Cross 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵始終係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In the SUV market in Malaysia, many buyers compare Perodua Aruz and Honda WR-V when choosing a car. The price and positioning of these two cars are quite close. Today, we will make a detailed comparison from multiple aspects to save you time doing research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Honda WR-V OTR price in Malaysia is RM 89,900 - 107,900, with a total of 4 versions, including 2023 1.5L V (RM 99,900), 2023 1.5L E (RM 95,900), 2023 1.5L S (RM 89,900), etc.
Looking at the price, Perodua Aruz's starting price is indeed RM 17,000 cheaper than Honda WR-V. If your budget is limited, Perodua's entry-level version can already meet daily needs. But also note, that few thousand dollars difference might mean trade-offs in features, depending on your specific needs.
Perodua Aruz is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Honda WR-V is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Both cars use the same powertrain system, the driving experience feels basically the same. Fuel consumption is also similar, no need to worry too much about this point.
Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include .
Honda WR-V safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING.
Both cars have the same safety rating, safety features are quite complete for this level. New cars nowadays are not bad on safety, no need to worry too much about this point.
Perodua Aruz adopts FWD drive mode.
Honda WR-V adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, daily driving experience will not be very different.
Overall, Perodua Aruz and Honda WR-V are both quite good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your homework, compare quotes from several dealerships, and go for a test drive to make the final decision. Buying a car is a big matter, spending time researching is never a mistake.
車型概覽
長安逸動BEV 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講售價未落實前點樣先篩選，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
長安逸動BEV 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2024 365km 前驅版（價格待確認）、2024 401km 前驅版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 長安逸動BEV 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
44.43/47.78 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 365/401 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 120 kW、245 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 4740 mm、車闊 1890 mm、車高 1530 mm、軸距 2700 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。
優缺點分析
長安逸動BEV 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 長安逸動BEV 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「長安逸動 EV 香港落地價約幾多？」簡單講，長安逸動 EV 香港落地價約240,000–280,000 港元，視版本而定。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 長安逸動BEV 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 長安逸動BEV 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
6 月 9 日，比亞迪召開 2025 年度股東大會。董事會主席兼總裁王傳福的演講內容亦涵蓋了短期業績、技術研發、智能駕駛、海外戰略及長期目標等多個範疇。
「今年一季度，新能源車經歷了至暗時刻。」
2026 年 1 月開始新能源車購置稅政策減半，導致去年底需求前置，新能源乘用車零售滲透率大幅下降。比亞迪只做新能源車，難免受到影響。
「最壞的時刻已經過去了。」
隨著 3 月發布二代刀片電池和閃充技術，比亞迪訂單開始回升，5 月銷量已經開始轉正，年底經營現金流有望逐步恢復到較好水平。
「今年的銷量取決於電池的產能。」
二代刀片電池產能還是不夠，目前正在以每月兩萬到三萬的增量在爬坡。明年我們的產能完成爬坡以後，相信將在全球兩個市場同時發力。
二、關於長期目標：五年做到全球第一「五年以後，比亞迪在規模上，能夠做到真正的全球第一。」
未來三到五年，比亞迪仍將保持持續增長。憑藉二代刀片電池、閃充技術以及明後年推出的新技術，國內、國外有望實現雙輪驅動，形成良性互動，讓中國的技術走向全球。
三、關於技術理念與閃充開放「汽車行業曾經充斥著各種花巧虛榮的流量，但實際上汽車是涉及安全的交通工具。」
少一些套路、少一些花巧，回到本源，做好技術和產品，才能獲得中高端消費者認可。
「比亞迪不會把閃充技術‘據為己有’。」
充電樁上不打比亞迪 Logo，閃充生態將服務所有汽車品牌和所有消費者。好的技術除了為比亞迪服務，更要為整個行業服務。而與中國石化的合作，將極大推動閃充技術的擴張。
四、關於智能化與 L3 準備「整車智能就是具身智能。」
比亞迪已經有 315 萬台智駕車型在全球落地，每天產生超過 2 億公里智駕相關行駛數據，智能駕駛研發工程師規模超過 5000 人。未來累計投入將超 1000 億。
「未來 L3、L4 一定會提前落地。」
比亞迪已經在晶片（4 納米的智駕晶片璇玑 A3 不久前剛發布）、演算法、數據、生態等方面做好充足準備，包括在歐洲、南美洲、東南亞、中東等地區的訓練中心都已做好準備。一旦法規落地，比亞迪就將推出全系列的、符合 L3 要求的产品。
五、關於全球化與海外市場「我們年初設定的 2026 年海外銷量目標是 150 萬輛，現在預計應該會超越這個目標。」
以比亞迪為代表的中國車企在產品競爭力、價格、體驗和技術上，已經超越當地很多同行。
「在海外市場一定要做好本地化。」
比亞迪在南美洲構建了以巴西為主生產基地，歐洲匈牙利工廠即將投產，東南亞泰國工廠已經投產。出口不僅要增長，還要能維持本地化服務，實現和本地共贏、共發展。
六、關於工程師文化與企業價值觀「比亞迪有 12 萬名工程師，這是公司真正的財富。」
工程師文化後繼有人，不用擔心。我每周有一半時間用於參加技術會議，與工程師交流，“在技術的海洋裡游泳”是我最感興趣的事。
你睇過印度嘅馬路嗎？
我喺網上見過。
畫面通常係咁，一輛轎車俾牛尾擋住，旁邊仲有亂竄嘅摩托，甚至周圍仲有賣奶茶嘅小夥，嗰叫一個“乾淨又衛生”。
然而，喺呢啲睇完好多人覺得生理不適嘅地方，豐田、鈴木、本田等日本車廠，卻決定將籌碼押落印度。
據印度“品牌質量基金會”網站顯示，三家車廠將喺印度投資近110 億美元建廠、提產能、搞出口。
對此有网友表示，三家日本車廠係咪錢多到無處花？
事實上，佢哋唔係錢多到花唔完，亦唔係被印度嘅咖哩蒙蔽咗心竅，呢啲日本車廠高層遠比我哋清醒。
而家嘅日系車，營業額、市場份額都喺下滑，原材料成本仲係升得飛起，打開世界地圖，搵一個能夠容納產能、拓充份額、競爭溫和嘅市場，唔係咁容易嘅事。
所以，唔係日本車廠選擇咗印度，而係因為冇得揀。
日本車廠之痛
曾經嘅日系車，嗰時妥妥係人哋個仔。
你問下十幾年前開過日系車嘅老司機，一提起日系車，幾乎就冇唔豎大拇指嘅，價錢平、省油、耐用又抵撞……
甚至好多日系車，仲要加價購買，但邊個諗到，呢個鐵打嘅江山，短短幾年時間就俾佢哋打得找唔著北。
隨著新能源汽車浪潮嚟到，電動化、智能化變成好多自主車廠“彎道超車”嘅目標，依托於中國強大嘅新能源汽車產業鏈優勢同車廠自身對研發、技術嘅堅持，中國自主品牌迅速實現咗“彎道超車”。
曾經被人吐槽嘅國產車，而家喺馬路越來越多人，甚至份額超越咗合資。
根據乘聯會嘅數據，喺2026 年4 月，自主品牌嘅份額已經高達62.5%，遠超日系嘅13.1%。
要知道，中國汽車市場係全球最大嘅汽車市場，喺中國市場失速，就相當於丟咗一塊巨大嘅蛋糕。
同時，中國市場近年嚟嘅主旋律依舊係價格戰，捲配置、捲價格、捲服務已經成為一種常態，亦對日系車嘅利潤產生咗巨大嘅影響。
除咗中國，日系車喺美國過得亦唔太好。
2025 年 1 月 20 日，特朗普宣誓就職第 47 任美國總統，自此開啟咗一連串搞搞震，其中就包括以國家安全為理由徵收額外嘅汽車關稅，導致進口日本汽車嘅關稅稅率一度高達 27.5%，雖然後嚟有所降低，但亦遠高於最初嘅稅率。
呢個操作，直接導致七大日本車廠喺2025 財政年度嘅關稅損失超2 萬億日元。
再睇日本本土，其實亦唔容易。
中東地緣衝突導致霍爾木茲海峽航運受阻，運輸成本、原材料成本暴漲，日本車廠都有苦難言。
高管們看著報表，背後發涼，只能尋找全新嘅增長曲線。
所以，日本車廠唔係愛上印度，係冇地方去。
揀選印度嘅深思熟慮
咁，印度點解咁有魔力，先至令日本車廠重資投入呢？
第一個優勢就係大。喺2025 年，印度汽車市場取得咗551.7 萬輛嘅新車銷量，同比增長 6%，刷新咗歷史紀錄，位居全球第三大汽車市場，已经连续四年超越日本，僅次於中國同美國。
呢個含金量唔使多講啦，而印度取得呢一成績，主要係因為印度一直喺推動減稅政策，促進消費，這導致國內消費意願出現咗明顯增強。
第二個優點係近，就係離日系車賣得動嘅地方近，如非洲等其他地區。
所以，印度對於日本車廠，更似一個建喺十字路口中央嘅便利店，你唔使將車分別運去八個國家，只需要喺印度呢站造好，然後一船一船甩去，就能削減唔少成本。
《日本經濟新聞》亦認為，印度有望轉變為佢哋全球嘅汽車供應中心。
第三個優點係穩。要知道，日系車嘅優勢就係燃油車，畢竟引擎、變速箱、底盤三大件，佢哋已經玩咗好多年，技術積累喺全球都係數一數二。
但係中國汽車市場已經全力推動電動化、智能化發展，導致日系車嘅優勢越來越弱，根本無法發揮出嚟，但印度唔一樣，佢擁有充電樁少、電動化進程緩慢嘅特點，印度老百姓買車，都仲係盯住平、省油、易修，而呢三點正係日系車嘅老本行。
尤其係鈴木，一直係印度汽車市場嘅常青樹，幾乎年年穩坐暢銷車型寶座，口碑好，勝過任何廣告。
所以，日本車廠大力佈局印度市場，顯然是經過深思熟慮嘅。
但，印度市場真係咁好混咩？
難啃嘅印度市場
當然，印度亦唔係完美得似個香口格，佢嘅缺點同佢嘅優點一樣明顯，而且每一個都夠日本車廠喝一壺。
先講電動化，冇錯，眼睇下印度充電樁少、電動車賣唔動，確實係日系燃油車嘅避風港。但你得諗諗，呢個“避風港”能避幾耐？
印度此前可係喊出咗 2030 年電動車佔新車 30% 嘅口號，雖然聽落似吹水，但抵唔住人哋真補錢、真建充電站。
試諗下，萬一有日印度突然開竅，開始大力推動電動化、搞基建，充電樁似雨後春筍咁冒出來，嗰日系車唔就傻眼？
呢唔係泰國市場嘅翻版咩？
當年日系車喺泰國都係躺贏，整個東南亞市場，都被稱為日系車嘅後花園，結果泰國率先推動電動化，中國電動車一嚟，直接就成咗香口格，再睇日系車，喺泰國嘅市場份額嘩嘩嚟咗落。
如果印度係電動化一加速，歷史大概率會重演，而而家呢次，日系車連逃嘅地方都快冇咗，點樣預防，將成為日本車廠嘅首要問題。
再講政策，印度嘅政策就似一鍋咖哩，你永遠唔知下一口食到係雞肉定係馬鈴薯。
呢個魔幻嘅國家，今日係低關稅鼓勵建廠，明日就可能罰你一筆巨款，更令人頭痛嘅係強制合資，外國車廠想喺印度賣車，要搵本地夥伴搭檔，等你工廠建好咗、供應鏈搭完咗，印度直接背刺你，到嗰陣無論係加錢定撤資，換嚟嘅都係心痛。
所以你看，印度呢個市場，就好似一個睇落好甜嘅芒果，咬落去第一口仲行，再啃幾口就摸著硬核。
日系車而家嘅算盤係，趁住核都未硌牙，趕緊多啃幾口，但核遲早會硌到，只係唔知係邊一日。
尾聲
日系車呢趟印度之旅，唔係去旅遊，係去搵食。
中國同東南亞嘅飯桌更擁擠，生產、運輸嘅成本又提高咗，放眼全球，就印度呢口鍋仲冒住熱氣，哪怕入面煮嘅係咖哩味嘅石頭，都要硬著頭皮啃落去。
日本車廠想擴大市場，印度想嘅係拉動經濟、解決就業，雙方都有各自嘅心思。
至於結局係日系車喺印度重新封神，定係好似當年嘅部分友商一樣灰溜溜走人，那就唔知啦。
但無論點樣，呢場戲先至開始，我哋慢慢睇就得啦。
反正印度嘅故事，從來唔會悶。
