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2026 年上半年全球汽車銷量排名出爐：比亞迪（4.8%）、吉利（4.6%）、奇瑞（4.1%）分列第六、七、九位，三家合計 13.5%，首次超越排名第二的大眾——這是全球前十中首次同時出現三家中國汽車企業。若按集團口徑，上汽更以 204.5 萬輛位列第四，實際已有四家中國汽車企業躋身前十。從“市場換技術”到“技術換市場”，中國汽車用換道超車，完成了由零至全球前列的躍遷。那麼，未來全球汽車工業的格局還會改寫嗎？
由零至前十：換道超車的差異化路徑
燃油車時代，引擎、波箱的專利壁壘長期由歐美日把持，中國汽車企業處於跟跑。
新能源與智能化的浪潮，給了中國一次“重劃賽道”的機會：在動力電池、電驅、智能駕駛等核心領域，中國實現從跟跑到領跑的技术範式變革，繞開了傳統內燃機的護城河。
正是這條差異化賽道，讓中國汽車企業在十年內走完了傳統巨頭半世紀走過的路——不正面硬撼內燃機，而是用電動化、智能化另起一桌，把競爭拉到對手的短板區間。
全球汽車格局重構的五個層面
這一歷史性突破，意味著五個層面的重大變化（見下表），而非單一企業的勝利：
全球汽車產業的核心增長極正在轉移，中國汽車企業在新技術分工中贏得了主動權；同時通過“海外工廠 + 供應鏈”的本地化，輸出產能、技術與標準，構建“車 + 樁 + 服務”一體化生態，抗風險能力顯著增強。超大規模市場與最完整產業鏈的集群效應，則讓研發週期與成本優勢持續放大。
中國車全球五大區域市場的“多點開花”
東南亞：
已成新能源絕對主導。泰國純電中國品牌超 75%、印尼電動車市場佔有率 91.7%；2026 年 1 月泰國中國品牌份額 47.34%，歷史性地首超日系（47.338%），終結日系六十年壟斷。
歐洲：
5 月中國五強註冊量 13.8 萬輛、份額 12%，歷史上首次超越日本汽車企業（13 萬輛/11.3%），6 月進一步擴大；面對歐盟關稅，加速以合資建廠、技術輸出推進深度本地化。
奇瑞汽車上半年月出口明細
拉美：
巴西純電中國份額一度超 92%、2026 年 2 月比亞迪海豚 Mini 登頂巴西零售榜；墨西哥 2025 年出口 62.5 萬輛，首超俄羅斯成中國出口第一大國；智利輕型車份額過半（51.6%）。
中東：
從“低價”升級“高端”。沙特中國品牌銷量破 10 萬、市佔率超 15%；阿聯酋頭兩月進口量 10.39 萬輛、同比 +53%。針對高溫沙塵做熱管理升級，極氪、嵐圖、蔚來等高端品牌贏得富裕階層。
比亞迪上半年月出口明細
俄羅斯：
歐美日韓退出留白，中國品牌份額達 54.6%（6 月峰值 54.9%）；奇瑞、長城、吉利居前列，並以技術授權 + 本地組裝（如 TENET、XCITE）規避報廢稅與 22% 增值稅。
年底全球車市前十預測
上半年中國出口 530.7 萬輛、同比 +53%，6 月單月 106.9 萬輛；新能源出口 +68.7%（3606.8 億元）。7 月延續量額齊升——前 5 月出口量 +48.7%、額 +45.5%，寧波等口岸新能源車出口量額均翻倍。全年出口有望首次破千萬輛，為更多中國集團衝入前十提供動力。
年底誰將再突破？在比亞迪、吉利、奇瑞（自主口徑）已入榜基礎上，最有力的新晉者是長安與長城：長安在巴西、墨西哥、泰國、俄羅斯多點放量，長城深耕俄、泰、巴並穩居當地前列，二者出口增速均處第一梯隊。
吉利汽車上半年月出口明細
需要說明統計口徑差異：用戶語境下的“三家”側重自主品牌，而集團口徑下上汽早已穩居第四——這意味著年底“中國方陣”的擴張比表面數字更可觀。至於零跑、小米等新能源黑馬增長雖猛（零跑上半年 26 萬輛、同比 +29%），全年集團總量距全品類前十尚有距離，更可能先衝擊新能源細分榜單。
結語
由零至擠入全球前十，中國汽車用了二十年；從一家獨秀到三家聯袂，只用了三年。但真正的挑戰才剛剛開始——從“銷量冠軍”邁向“品牌冠軍”和“技術冠軍”，從“價格戰”轉向“價值戰”，中國汽車企業需要在全球消費者心中建立超越性價比的認同。全球汽車產業的權力轉移已經發生，接下來的故事，將由中國汽車企業如何書寫。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拎 Proton X70 同 MG MG HS 嚟做比較。呢兩部車喺價錢同定位上都好接近，今日我哋就從多個方面做一個詳細嘅對比，幫你節省咗做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等。
MG MG HS 喺馬來西亞嘅 OTR 售價係 RM 130,450 - 146,450，一共有 2 個版本，包括 1.5L Standard（RM 105,000）、1.5L Executive（RM 115,000）等。
從價錢嚟睇，Proton X70 嘅起點價確實比 MG MG HS 平咗 RM 23,650。如果你預算有限，Proton 嘅入門版已經可以滿足日常需求。但都要留意，平嗰啲幾千蚊，可能會喺配備上有取捨，具體要睇你嘅需求。
Proton X70 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
MG MG HS 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
兩部車用咗同一套動力系統，日常開落嚟嘅感覺基本冇咩分別。油耗方面都幾接近，唔使太糾結呢一點。
Proton X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
MG MG HS 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩部車都拿到唔錯嘅評級。不過 Proton X70 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 MG MG HS 嘅 Basic 喺功能上有啲差異，如果你比較看重主動安全嘅話，可以仔細對比吓兩者嘅功能列表。
Proton X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
MG MG HS 保修 7 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Proton X70 同 MG MG HS 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配備更豐富嗰款。最終都建議兩者都去試駕，親身體驗先係最重要嘅。
總體嚟講，Proton X70 同 MG MG HS 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
Facing a fiercely competitive new energy market, Changan Qiyuan maintained a steady pace in July: July deliveries reached 39,841 units, AQ series year-on-year growth reached 103%, consistently holding the top spot in sales of SOE new energy vehicle brands. Together with brands like Geely Galaxy and Leapmotor, it forms the backbone of the mainstream camp of China's new energy market.
Changan Qiyuan's sustained growth in July is the result of the combined effect of product strength and user reputation. From the continued strong sales of Changan Qiyuan AQ series main models, to the global debut of Changan Qiyuan Q06, to Changan Qiyuan's new Q05 accelerating towards the overseas market, the tag of "SOE New Energy" is changing from brand endorsement to tangible quality recognition in users' hearts.
Global Flagship Changan Qiyuan New Q05 Leads, Champion Matrix Synergizes
As Changan Qiyuan's first global flagship product, Changan Qiyuan New Q05 leverages "Full CATL Power, Premium Dimensions, Ultra Comfort" crossover advantages, with cumulative sales exceeding 100,000 units, continuously leading the compact SUV sub-market. In the overseas market, following launches in Thailand and Uzbekistan, Changan Qiyuan New Q05 further landed in Ethiopia, accelerating the overseas formation of Southeast Asia, Central Asia, and Africa market linkages.
While Changan Qiyuan New Q05 exerts force globally, the AQ series increased by 103% year-on-year in July, forming a synergistic growth "Champion Matrix". Among them, Changan Qiyuan A06 is positioned as the "New Energy Family Sedan Fully Loaded King", with crossover configurations such as 145° Electric Zero-Pressure Rear Seat, 800V 6C Fast Charging, etc., consistently holding the sales champion position for mid-to-large new energy sedans within 200,000; Changan Qiyuan Q07 satisfies family user travel needs with the strength of "Space King", cumulative sales have exceeded 100,000 units since launch, maintaining leadership in the mid-size PHEV SUV market.
Changan Qiyuan Q06 Global Debut, Defining New Standards for Mid-size SUVs with "Flowing Light Aesthetics"
On July 15, the brand-new mid-size SUV Changan Qiyuan Q06 completed its global debut in Shanghai. This model, led by the team of world-renowned design master Klaus, broke the traditional dull impression of mid-size SUVs with its original "Flowing Light Aesthetics" design. Inside the cabin, the concept of "Flowing Light Entering Cabin" creates a high-quality immersive space, integrating technology and comfort.
In the field of intelligent driving, Changan Qiyuan Q06 is equipped with the Tianshu Pilot Ultra Intelligent Driving System, possessing end-to-end city pilot capabilities, making vehicle control closer to the driving feel of experienced drivers. The chassis adopts a luxury car-level chassis suspension with all-aluminum front double wishbones + rear five-link, and the dual-motor rear-drive layout unique to its class, balancing comfort and driving fun.
Conclusion
Steady sales and a perfect product matrix constitute the core foundation of growth. In the future, Changan Qiyuan will continue to rely on Changan Automobile's SOE system strength, with a more competitive product matrix and global layout, continuously meeting users' expectations for high-quality new energy travel.
【導語：通用汽車最新發布嘅 2026 年第二季度財報，證明咗一個事實：跨國車企喺新能車時代雖然面對挑戰，但依然展現出頑強嘅生命韌性。】
作者：張大川
今年以來，跨國車企龍頭嘅日子點過？近日，通用汽車交出咗一份差強人意嘅期中考成績。
通用汽車 2026 年第二季度財報顯示，該公司本季度實現營收 480 億美元，按年增長 1.9%，高於市場此前預期嘅 466.7 億美元；調整後息稅前利潤（Adjusted EBIT）達 39 億美元，利潤率提升至 8.2%。得益於對全年經營表現同市場前景嘅積極預期，公司年內第二次上調全年業績指引，將調整後息稅前利潤目標區間上調至 140 億至 160 億美元。
△通用汽車第二季度財報表現數據唔錯
不過，財報入面亦有項拖累因素。受電動車業務約 23 億美元戰略重組費用影響，通用汽車本季度歸屬於股東嘅純利為 13 億美元，按年同比下降 31.1%。但若剔除這一非經常性因素，公司核心經營盈利能力實際係较去年同期實現咗明顯改善，整體業績表現依然穩健。
△電動車業務戰略重組帶嚟咗約 23 億美元嘅費用影響
通用北美業務盈利能力依然強勁
北美市場依然係通用汽車最重要嘅利潤來源，亦係支撐其整體業績嘅核心基本盤。2026 年第二季度，通用汽車北美業務實現調整後息稅前利潤 34.46 億美元，貢獻咗公司絕大部分經營利潤；調整後息稅前利潤率進一步提升至 8.6%，較去年同期提高 2.5 個百分點，盈利能力持續增強。
呢主要係得益於雪佛蘭同 GMC 等品牌旗下高利潤車型喺北美市場嘅持續熱銷。通用汽車已連續 52 年穩居美國全尺寸 SUV 銷量冠軍，並連續 7 年蟬聯全尺寸皮卡銷量第一，喺呢一高利潤細分市場佔據約 43% 嘅市場份額。即使面對福特 F 系列同 Stellantis 旗下 RAM 等實力強勁嘅競爭對手，通用汽車憑藉雪佛蘭、GMC 等多品牌協同優勢，依然保持住領先地位。預計將喺今年第四季度上市嘅新一代雪佛蘭 Silverado 同 GMC Sierra 1500，有望進一步鞏固佢喺北美呢一最具盈利能力細分市場嘅競爭優勢。
△通用汽車喺北美全尺寸皮卡呢個細分市場佔據約 43% 嘅市場份額
相比電動車業務依然喺調整階段，通用汽車嘅智能聯網業務正逐漸成長為新嘅利潤增長引擎，軟件訂閱同數碼服務嘅盈利能力持續釋放。財報顯示，截至第二季度末，OnStar 遞延收入達到 63 億美元，按年增長近 50%，為未來軟件服務收入嘅持續確認奠定咗堅實基礎；Super Cruise 超級輔助駕駛系統確認收入按年增長約 70%，保持高速增長態勢。同傳統整車業務相比，軟件同數碼服務具有更高嘅毛利率同更強嘅持續盈利能力。隨著相關業務規模不斷擴大，通用汽車不僅能夠喺車輛全生命週期內持續創造更多經常性收入，亦有望進一步優化收入結構，提高整體盈利質量同財務表現。
△通用汽車嘅智能聯網業務正逐漸成長為新嘅利潤增長引擎
上汽通用嘅戰略地位上升
喺通用汽車 2026 年第二季度財報中，中國業務依然備受關注。雖然近年來通用汽車持續收縮喺華投資，但中國業務權益收益仍按年增長 16.9%，並已連續七個季度實現盈利，展現出較強嘅經營韌性。
作為通用汽車喺華最重要嘅合資企業，上汽通用嘅表現同樣可圈可點。根據上汽集團發布嘅 6 月產銷快報，2026 年上半年，上汽通用累計批發銷量 23.12 萬輛，按年下降 5.68%，明顯優於國內乘用車市場 20.2% 嘅整體降幅，亦係主流合資車企中銷量跌幅最小嘅企業之一。呢主要係得益於別克 GL8、昂科威家族同全新君越等主力車型嘅穩定發揮。與此同時，上汽通用新能源業務增長迅速，上半年銷量接近 5 萬輛，按年增長 81.1%。其中，4 月上市嘅別克至境 E7 貢獻咗超過六成嘅新能源銷量，正成為新嘅增長引擎。
△上汽通用上半年跑贏國內整體車市
值得關注嘅係，上汽通用未來或將承擔更重要嘅戰略角色。依托中國喺新能源同智能化領域嘅領先優勢，上汽通用正從過去嘅市場同利潤貢獻者，逐漸轉變為通用汽車全球技術創新嘅重要輸出平台。以至境 E7 搭載嘅「逍遙」超級融合架構為例，通用汽車已將佢電池無線管理系統及熱失控防護標準升級為全球中型車嘅安全標準。2026 年初，基於該架構打造嘅別克、雪佛蘭新能源車型已以 CKD 形式進入墨西哥、泰國同巴西市場，核心三電同智能控制模塊均由中國工廠供應。未來，通用汽車仲計劃於 2027 年將「逍遙」架構嘅智能座艙同智能駕駛底層技術應用喺北美市場嘅中型純電動 SUV。
△上汽通用逐漸轉變為通用汽車全球技術創新嘅重要輸出平台
外資車企並未失去競爭力
通用汽車呢份財報說明，喺新能源汽車時代，跨國車企雖然面對巨大挑戰，但並未真正失去競爭力，其經營理念同體系能力依然值得中國車企借鑑。
首先，由規模競爭轉向盈利競爭。相比唔少國內車企仲將銷量同市場份額作為首要目標，通用汽車更加注重盈利能力同股東回報。依托高利潤嘅皮卡、大型 SUV 同凱迪拉克等產品，通用汽車構建咗成熟嘅產品結構同品牌溢價體系。即使銷量已不再位居全球前列，依然能夠保持較高嘅單車利潤同充沛嘅現金流。呢也說明，對汽車企業而言，真正嘅競爭不僅係賣出更多嘅車，更係賣出更有價值、更具盈利能力嘅車。
△即使銷量已不再位居全球前列，但通用汽車依然能夠保持較高嘅單車利潤同充沛嘅現金流
其次，打造長期競爭力，而非追求短期爆發。通用汽車百幾年嘅發展歷程表明，企業嘅核心競爭力不僅來自產品本身，更來自品牌積澱、全球營運體系同持續經營能力。由研發、採購、製造到質量管理、合規管治，成熟嘅體系能力讓企業具備穿越行業週期嘅韌性。隨著中國車企加速全球化佈局，呢啲「軟實力」亦將成為打造世界級汽車集團嘅重要基礎。
△中國車企要同通用汽車等跨國車企龍頭進行長期競爭
最後，跨國車企仍具一定嘅競爭優勢。目前，中國車企憑藉新能源同智能化建立咗領先優勢，但全球汽車產業嘅競爭格局遠未定型。通用、豐田、大衆等跨國車企依然擁有雄厚嘅資金實力、全球品牌影響力、成熟嘅製造體系同穩定嘅盈利能力；一旦喺電動化、智能駕駛等關鍵技術上取得突破，同自身全球化營運能力形成協同，仍然有望重塑競爭優勢。未來全球汽車產業嘅競爭，更可能係中國車企創新優勢同跨國車企體系優勢之間嘅長期博弈，而非簡單意義上嘅「誰取代誰」。
點評
新能源汽車時代，競爭早已唔止係銷量之爭，更係盈利能力、體系能力同全球化能力嘅綜合較量。中國車企正在重新定義技術創新，而跨國車企則仍擁有深厚嘅品牌積澱、經營經驗同資金實力。未來全球汽車產業嘅競爭，唔會係簡單嘅「新勢力取代舊巨頭」，而更可能係創新優勢同經營優勢之間嘅一場長期競賽。
（本文係《禾顏閱車》原創，未經授權，不得轉載）
In Malaysia's SUV market, many buyers compare Proton X50 and Mazda CX-3 when choosing a car. The two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X50 OTR price in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
Mazda CX-3 OTR price in Malaysia is RM 126,159 - 139,159, with a total of 2 versions, including 2023 2.0L High (RM 139,159), 2023 2.0L Plus (RM 126,159), etc.
From the price perspective, Proton X50's starting price is indeed RM 36,359 cheaper than Mazda CX-3. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that the few thousand cheaper might involve trade-offs in features, depending on your specific needs.
Proton X50 comes with 1.5L 4-cyl, 105 hp power. Official fuel consumption 6.0 L/100km.
Mazda CX-3 comes with 1.5L Turbo, 140 hp power. Official fuel consumption 7.0 L/100km.
In terms of power, Mazda CX-3's 1.5L Turbo has 35 hp more than Proton X50's 1.5L 4-cyl. However, for daily city driving, both cars have sufficient power, you won't feel it's lacking.
Proton X50 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Mazda CX-3 safety rating is 5★ (ASEAN NCAP), active safety system includes i-Activsense.
Both cars have the same safety rating, safety features are quite comprehensive for this class. New cars nowadays have good safety, no need to worry too much about this.
Proton X50 adopts 4WD drive system.
Mazda CX-3 adopts FWD drive system.
Proton's 4WD and Mazda's FWD will feel different in handling, test drive comparison is recommended.
Proton X50 and Mazda CX-3 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about cost-performance ratio and features, choose the model with richer configurations. Ultimately, it is recommended to test drive both, personal experience is the most important.
Overall, Proton X50 and Mazda CX-3 are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We recommend doing your research, comparing quotes from multiple dealerships, then test driving to make a final decision. Buying a car is a big matter, spending time on research is never wrong.
In the SUV market in Malaysia, many buyers compare Perodua Aruz and Mazda CX-30 when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time doing research.
The OTR price of Perodua Aruz in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
The OTR price of Mazda CX-30 in Malaysia is RM 122,409 - 146,409, with a total of 4 versions, including 2025 2.0L High+ Premium (RM 146,409), 2025 2.0L High+ (RM 138,409), 2025 2.0L High (RM 130,409), etc.
In terms of price, the starting price of Perodua Aruz is indeed RM 49,509 cheaper than Mazda CX-30. If your budget is limited, Perodua's entry-level version is already sufficient for daily needs. However, note that the few thousand difference might involve trade-offs in features, depending on your specific requirements.
Perodua Aruz is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Mazda CX-30 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
In terms of power, the 1.5L Turbo of Mazda CX-30 has 35 more horsepower than the 1.5L 4-cyl of Perodua Aruz. However, for daily driving in the city, the power of both cars is sufficient, you won't feel it's lacking power.
Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include.
Mazda CX-30 safety rating is 5★ (ASEAN NCAP), active safety systems include i-Activsense.
Both cars have the same safety rating. In this segment, safety features are quite comprehensive. New cars nowadays have decent safety, no need to worry too much about this.
Perodua Aruz uses FWD drive type.
Mazda CX-30 uses FWD drive type.
Both cars have the same drive type, both are FWD, daily driving experience will not have much difference.
Overall, Perodua Aruz and Mazda CX-30 are both excellent models in the Malaysian market. Choosing which one depends primarily on your personal needs and budget. We recommend doing your research, comparing quotes from several dealerships, and then going for a test drive to make your final decision. Buying a car is a major decision, taking time to research will never be a mistake.
6 月 1 號，2026 中國環塔國際拉力賽喺新疆收車。首次參賽嘅 212 越野車隊，喺總里程 7500 公里、特殊賽段 3400 公里嘅極限苦戰中，成為 T2.1 量產組廠商隊唯一 100% 完賽嘅品牌，最終贏得該組別亞軍。喺 2.0T 引擎對抗 3.0T 嘅排量劣勢下，212 T01 用一場全隊完賽證明咗中國硬派越野嘅量產可靠性。
本屆環塔被稱為「史上最難」，沙漠賽段佔比超 60%，極端高溫、無人區奔襲、連續刀鋒坡與「雞窩坑」對車輛動力、底盤、車身剛性提出咗嚴苛考驗。喺競爭最激烈嘅 T2.1 量產組中，212 T01 以接近原廠狀態嘅量產車出戰——僅加裝防滾架、賽車座椅等安全裝備，核心動力總成同底盤結構同市售版一致。
首賽段 SS1，212 T01 即拿下組別季軍；SS3 賽段，喺 30 餘台賽車爆胎、十餘輛退賽嘅險境中，成為該組別唯一完賽嘅 2.0T 廠商車隊；淘汰率最高嘅 SS5 賽段，車隊頂住壓力，以 100% 完賽率包攬組別三、四名。進入後半程魔鬼賽段，265 號、266 號車組連續喺 SS10、SS11 賽段奪得組別冠軍，SS12 賽段再奪亞軍。最終，212 車隊贏得 T2.1 量產組廠商隊亞軍，並成為全場唯一全隊完賽嘅 T2.1 量產組品牌。
喺環塔咁高强度、長距離嘅越野賽事中，完賽率本身就係最直觀嘅可靠性指標。T01 嘅動力系統喺高溫與高負載交替中保持穩定輸出；交叉軸密布嘅河道與「雞窩坑」路段，佢嘅懸掛行程與輪胎抓地力經受住考驗；碎石河床嘅暗坑衝擊下，高抗扭剛性車身維持咗姿態穩定。全程無被動陷車，驗證咗車輛喺極限環境下嘅機械素質與耐久性。同步承擔後勤保障任務嘅探境者 01，每天賽車返回後準時送達維修設備與備件，保障咗車隊嘅持續作戰能力。這種「以賽代驗」嘅模式，正成為 212 技術迭代嘅加速器。
212 T01 嘅量產車表現，依賴於品牌喺北京車展上發布嘅「俠客」與「遠征」兩大技術平台。「俠客」平台採用前後五連桿整體橋、非承載式車身，支持汽油、柴油及混動系統，T01 同探境者 01 均誕生於此；「遠征」平台則定位全場景智能越野架構。兩大平台嘅發布，標誌住 212 從單一車型生產邁向體系化技術輸出。
賽事之外，212 嘅全球化佈局同步推進。目前其全球銷售網絡已覆蓋超 80 個國家和地區，喺阿聯酋、墨西哥、印尼等地設立海外子公司與辦事處，建成 9 大全球配件中心倉庫，並喺東南亞、中亞、中東落地多個 KD 散件裝配項目，未來仲會喺拉美、非洲持續拓展。從賽道驗證到全球市場，212 正構建「賽事 - 技術 - 產品 - 服務」嘅閉環。
環塔賽場上，車隊曾主動停車救援受困對手，一位從 200 公里外專程趕來嘅細路仔收到咗車手贈送嘅帽子。這些細節傳遞出越野精神：探索、熱愛與互助。喺國內，212 透過「樂野之日」音樂派對、G212 國道探索之旅等活動培育越野文化；喺海外，從達喀爾到馬來西亞沙巴雨林賽，從 Mille Miglia 經典車拉力賽到美國 SEMA 改裝展，212 正將中國越野品牌帶入全球視野。
從全隊完賽到全球化佈局，212 喺環塔嘅答卷不僅係成績單，更係一次對量產車極限可靠性嘅公開展示。當中國越野品牌敢於用最嚴苛嘅賽道驗證產品，並將驗證成果轉化為消費者可感知嘅品質承諾，「中國製造」喺硬派越野領域嘅信任資產正在積累。
Have you ever seen the roads in India?
I've seen them online.
The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".
However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.
According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.
Some netizens commented: Did the three Japanese car companies have too much money?
In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.
Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.
So, it wasn't that Japanese car companies chose India, but because they had no choice.
The Pain of Japanese Car Companies
Past Japanese cars were truly the envy of others.
Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...
Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.
With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".
Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.
According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.
You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.
Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.
Apart from China, Japanese cars are also not doing well in the US.
On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.
This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.
Looking at Japan itself, it is actually not easy either.
Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.
Executives looking at the reports, their backs went cold, only to find a new growth curve.
So, Japanese car companies didn't fall in love with India, there was nowhere else to go.
Deep Thought on Choosing India
So, what magic does India have, to make Japanese car companies invest heavily?
The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.
The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.
The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.
So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.
The Nikkei also believes that India is expected to become its global car supply center.
The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.
But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.
Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.
So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.
But, is the Indian market really that easy to mix?
The Hard-to-Bite Indian Market
Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.
First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?
India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.
Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?
Isn't this a version of the Thai market?
Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.
If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.
Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.
This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.
So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.
Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.
Epilogue
Japanese cars this trip to India, not go for tourism, is go to make a living.
Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.
Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.
As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.
But no matter how, this play just started, we slowly watch is okay.
Anyway India's story, never bored.
