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In Malaysia's SUV market, many buyers compare the Proton X70 and Chery Tiggo 8 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Chery Tiggo 8 OTR price in Malaysia is RM 129,750 - 129,750, with a total of 1 version, including 2026 1.6T Standard (RM 129,750), etc.
From a price perspective, Proton X70's starting price is indeed RM 22,950 cheaper than Chery Tiggo 8. If your budget is limited, Proton's entry-level version can already meet daily needs. But note, the difference of a few thousand might involve trade-offs in equipment, it depends on your specific needs.
Proton X70 adopts FWD drive configuration.
Chery Tiggo 8 adopts FWD drive configuration.
Both cars share the same drive configuration, both are FWD, and there won't be much difference in daily driving feel.
Proton X70 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Chery Tiggo 8 warranty 3 years/100,000km, service interval every 10,000km or 6 months.
Proton X70 and Chery Tiggo 8 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about value for money and features, then choose the one with richer configuration. Ultimately, it is recommended to test drive both models, as experiencing it yourself is the most important.
Overall, Proton X70 and Chery Tiggo 8 are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We recommend doing your research, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending time doing research will never be wrong.
喺馬來西亞嘅 SUV 市場，好多買家在揀車嘅時候都會拿 寶騰 X70 同 馬自達 CX-5 嚟做比較。呢兩款車喺價位同定位上都蠻接近嘅，今日我哋就從多個方面做一個詳細嘅對比，幫你省下做功課嘅時間。
寶騰 X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
馬自達 CX-5 喺馬來西亞嘅 OTR 售價係 RM 135,469 - 166,760，一共有 3 個版本，包括 2025 2.0L AT 35 週年紀念（RM 316,154）、2025 2.0L AT（RM 296,154）、2025 2.0L MT（RM 294,154） 等。
從價錢來看，寶騰 X70 嘅起步價確實比 馬自達 CX-5 便宜咗 RM 28,669。如果你預算有限，寶騰嘅入門版已經可以滿足日常需求。但亦都要注意，便宜嘅幾千蚊，可能喺配備上面會有取捨，具體要睇你嘅需求。
寶騰 X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
馬自達 CX-5 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。
兩款車嘅安全評級一樣，喺呢個級別裡面安全配備都算好齊全嘅。而家嘅新車安全性都不差，唔使太擔心呢一點。
寶騰 X70 車身長 4400 毫米，行李箱 400 公升。
馬自達 CX-5 車身長 4500 毫米，行李箱 450 公升。
空間方面，馬自達 CX-5 嘅車身比 寶騰 X70 長咗 100 毫米，乘坐空間更有優勢。不過 寶騰 X70 喺城市入面停車會靈活啲，各有取捨。
寶騰 X70 保養 5 年/150,000 公里，保養間隔 每 10,000 公里或 6 個月。
馬自達 CX-5 保養 5 年/150,000 公里，保養間隔 每 10,000 公里或 6 個月。
兩款車嘅保養條件一樣，呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格，建議去車友群問問真實車主嘅經驗。
總的來說，寶騰 X70 同 馬自達 CX-5 都係馬來西亞市場好唔錯嘅車型。揀邊架，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In the Malaysian SUV market, many buyers compare Proton X50 and MG MG HS when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time doing research.
Proton X50 OTR price in Malaysia is RM 89,800 - 113,300, with a total of 4 variants, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
MG MG HS OTR price in Malaysia is RM 130,450 - 146,450, with a total of 2 variants, including 1.5L Standard (RM 105,000), 1.5L Executive (RM 115,000), etc.
From a price perspective, the Proton X50's starting price is indeed RM 40,650 cheaper than the MG MG HS. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that the few thousand savings might come with compromises in features, it depends on your specific needs.
Proton X50 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
MG MG HS safety rating is TBD, active safety systems include Basic.
Regarding safety features, both cars have received good ratings. However, there are some differences in functionality between Proton X50's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and MG MG HS's Basic. If you value active safety, you can carefully compare their feature lists.
Proton X50 body length 4400 mm, trunk 400 L.
MG MG HS body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, interior space differences are not significant. For this class of cars, daily use is more than enough.
Proton X50 and MG MG HS are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about cost-performance ratio and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both; personal experience is the most important.
Overall, Proton X50 and MG MG HS are both very good car models in the Malaysian market. Which one to choose depends on your personal needs and budget. It is recommended that everyone do their homework, compare quotes from several car dealerships, then test drive to make the final decision. Buying a car is a big deal, taking time to do research will never be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都係用 Perodua Ativa 同 Proton X70 嚟比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細比較，幫你省下做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400） 等。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
從價錢嚟睇，Perodua Ativa 嘅起步價確實比 Proton X70 平咗 RM 44,300。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都需要注意，平嗰幾千蚊，可能喺配備上面會有取捨，具體要看你嘅需求。
Perodua Ativa 裝載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Proton X70 裝載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Proton X70 嘅 1.5L Turbo 比 Perodua Ativa 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Ativa 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Proton X70 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保養條件一樣，呢方面唔使糾結。實際保養成本仲要看品牌嘅服務網絡同零件價格，建議去車友群問下真實車主嘅經驗。
Perodua Ativa 同 Proton X70 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。
總括嚟講，Perodua Ativa 同 Proton X70 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵仲是要睇你嘅個人需求同預算。建议大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Proton X90 同 GWM Haval H6 嚟做比較。呢兩部車喺價錢同定位上都幾接近，而家我哋就由多個方面做一個詳細對比，幫你節省做功課嘅時間。
Proton X90 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,800，一共有 4 個版本，包括 2026 1.5T Prime X（RM 122,800）、2026 1.5T Prime（RM 116,800）、2026 1.5T Lite（RM 106,800） 等。
GWM Haval H6 喺馬來西亞嘅 OTR 售價係 RM 139,750 - 139,750，一共有 2 個版本，包括 1.5L Turbo Standard（RM 140,000）、1.5L Turbo Premium（RM 155,000） 等。
從價錢睇落，Proton X90 嘅起點價真係比 GWM Haval H6 平咗 RM 32,950。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但係都要留意，平咗嗰幾千蚊，可能喺配備上要有取舍，具體要睇你嘅需要。
Proton X90 配備 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
GWM Haval H6 配備 Hybrid，馬力 170 hp。官方油耗 4.5 L/100km。
動力方面，GWM Haval H6 嘅 Hybrid 比 Proton X90 嘅 1.5L Turbo 多出 30 匹馬力。不過日常喺市區開，呢兩部車嘅動力都夠用，唔會覺得唔夠力。
Proton X90 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
GWM Haval H6 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，呢兩部車都拿咗唔錯嘅評級。不過 Proton X90 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 GWM Haval H6 嘅 Basic 喺功能上有啲差異，如果你比較看重主動安全嘅話，可以仔細對比下兩者嘅功能列表。
Proton X90 採用 FWD 驅動方式。
GWM Haval H6 採用 FWD 驅動方式。
兩部車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
總體嚟講，Proton X90 同 GWM Haval H6 都係馬來西亞市場好唔錯嘅車型。揀邊架，關鍵都要睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，先去做試駕先做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅轎車市場，好多買家喺揀車嘅時候都會拿凌志 LS 同保時捷 911 嚟做比較。这两款車喺價錢同定位上都好接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省咗做功課嘅時間。
凌志 LS 喺馬來西亞嘅 OTR 售價係 RM 1,250,000 - 1,531,000，一共有 2 個版本，包括 2021 500 Executive Kiriko（RM 1,531,000）、2021 500 Luxury（RM 1,250,000）等。
保時捷 911 喺馬來西亞嘅 OTR 售價係 RM 1,430,000 - 2,630,000，一共有 10 個版本，包括 2025 2.0T S line（RM 340,112）、PMT 1874, Lorong IKS BukitTengah 14000 Bukit Mertajam（RM 294,800）、2026 GT3 RS 4.0L DCT（RM 2,630,000）等。
從價錢睇嚟，凌志 LS 嘅起步價確實比保時捷 911 便宜咗 RM 180,000。如果你預算有限，凌志嘅入門版已經可以滿足日常需求。但都要注意，便宜嗰幾千蚊，可能喺配備上會有取捨，具體要睇你嘅需求。
凌志 LS 搭載 3.0L Turbo，馬力 350 hp。官方油耗 12.0 L/100km。
保時捷 911 搭載 3.0L Turbo，馬力 350 hp。官方油耗 12.0 L/100km。
兩款車用嘅係同一套動力系統，日常開起嚟嘅感受基本冇咩差別。油耗方面都差唔多，唔使太糾結呢一點。
凌志 LS 車身長 4400 mm，尾箱 400 L。
保時捷 911 車身長 4400 mm，尾箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
凌志 LS 採用 FWD 驅動方式。
保時捷 911 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。
凌志 LS 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
保時捷 911 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣，呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格，建議去車友群問下真實車主嘅經驗。
總嚟講，凌志 LS 同保時捷 911 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵仲要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花點時間做功課絕對唔會錯。
車型概覽
McLaren GTS 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講續航、電池同補電安排，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
McLaren GTS 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2023 4.0T Standard（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 McLaren GTS 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
635 Ps / 467 kW、630 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 4683 mm、車闊 2045 mm、車高 1213 mm、軸距 2675 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。 濕式雙離合(DCT)、中置後駆 會影響起步順滑度、濕地穩定感同長途巡航性格。
優缺點分析
McLaren GTS 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 McLaren GTS 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「McLaren GTS 係 McLaren GT 嘅後繼型號嗎？兩者有咩分別？」簡單講，係。McLaren GTS 係接替 GT 嘅升級新版，2023 年 12 月網上發表，2024 年開始交付。GTS 喺 GT 基礎上強化，最大分別係馬力由 620 匹提升到 635 匹，車重減輕 10kg，0-200 km/h 快咗 0.1 秒。外觀方面，GTS 嘅頭泵把進氣口更大、尾喉下方分流器重新設計、後輪拱上方引擎入風口面積加。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 McLaren GTS 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 McLaren GTS 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
車型概覽
長安CS75 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講值唔值得繼續觀望，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
長安CS75 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2026 1.5T 手動版（價格待確認）、2026 1.5T 雙離合版（價格待確認）、2025 1.5T 雙離合版（價格待確認）、2024 1.5T 雙離合版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 長安CS75 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
渦輪增壓、4 個 汽缸、1494 mL 排量 嘅動力底子，重點係市區跟車夠唔夠順、高速巡航會唔會吃力。 170 Ps / 125 kW / 192 Ps / 141 kW、260/310/300 N·m 嘅輸出，對滿載、上斜同超車都比單睇馬力數字更有意思。 車長 4742/4650 mm、車闊 1870/1850 mm、車高 1720/1715 mm、軸距 2786/2700 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。 手動(MT) / 濕式雙離合(DCT)、前置前駆 會影響起步順滑度、濕地穩定感同長途巡航性格。
優缺點分析
長安CS75 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，香港停車場同窄路使用要留意車身闊度、售價未清晰前唔應該太早用性價比落結論。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 長安CS75 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「長安 CS75 空間同實用性表現係點樣？」簡單講，長安 CS75 為緊湊型 SUV，空間實用，後排同尾箱適合家庭使用。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 長安CS75 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 長安CS75 唔係買車一刻就完結，之後仲有保險、輪胎、保養、泊車同日常能源成本要處理。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
重慶車展深藍展台熱度唔低，唔係因為請咗明星。雖然明道真係嚟咗，都唔係因為展台佈置多炫酷。雖然嗰個葡萄牙國家隊主題空間真係幾有意思。真正令人多停落步嘅，係展台 C 位嗰台全新深藍 S07 華為乾崑激光版增程車型。
15.49 萬元起，帶華為乾崑 ADS 4 Pro 增強版，帶激光雷達。呢個價格一公布，現場唔少同行同觀眾嘅第一反應都差唔多：30 萬級嘅技術，真係被打落 15 萬級啦？
華為乾崑 + 激光雷達，呢次冇再「等等」
過去兩年，搭載華為智駕系統嘅車型唔少，但大多集中喺 20 萬甚至 30 萬以上嘅區間。消費者心裡都清楚：華為智駕好係好，但係門檻有啲高。
深藍 S07 呢次嘅做法好簡單，直接全系標配華為乾崑 ADS 4 Pro 增強版，將激光雷達、4D 毫米波雷達、高清攝像頭呢啲感知硬件一次性配齊。1 個激光雷達、3 個 4D 毫米波雷達、11 個高清攝像頭、12 個超聲波雷達，27 個傳感器組成嘅融合感知系統，喺呢個價位段，真係好少見。
唔係話其他品牌唔做到，而係大家普遍覺得 15 萬級嘅用戶對智駕冇咁高要求，或者覺得成本壓唔落嚟。深藍嘅態度更像係：呢個價位都应该享受好嘢。
具體到實際場景，複雜環島導航、無保護左轉禮讓、窄道會車控速呢啲日常高頻但比較考驗系統能力嘅場景，新车都可以覆蓋。呢個唔係「期貨」式嘅宣傳，而係交付即用。
新车提供咗三個版本：230Max+、230Ultra、300Ultra，限時價格由 15.49 萬元到 17.19 萬元。講句真話，就算唔睇權益，單單呢個定價已經有啲「唔講武德」咗。
增程版亦有裝激光雷達，呢個係重點
注意一個細節：呢次上市嘅係增程版，而且帶激光雷達。此前業界有個唔成文嘅「潛規則」，激光雷達往往優先畀純電車型，增程或者混動車型要么遲啲上，要么直接唔畀。深藍 S07 呢次打破咗呢種「區別對待」，增程版都能享受到完整嘅華為乾崑智駕能力。
呢度背後嘅邏輯好清晰：深藍唔想令用戶因為揀咗增程動力，就喺智能化上妥協。對於好多有長途需求、對充電便利性仲有顧慮嘅消費者嚟講，增程係目前更務實嘅選擇，但佢哋同樣值得擁有頂級嘅智駕體驗。
動力系統本身都有升級。超級增程 2.0 系統把百公里饋電油耗壓低到 3.8L，配合 3C 超充，補能速度明顯提升。CLTC 純電續航最高 300 公里，綜合續航 1385 公里。呢個續航水平，日常當純電車開問題唔大，跑長途都不用焦慮。
底盤方面，全系標配 FSD+HRS 可變自适应懸架。官方總結嘅「剎車唔點頭、過彎唔側傾、起伏唔拋跳、爛路唔顛簸、坑窪唔彈跳」，雖然聽落像順口溜，但核心意思好明確：深藍喺呢款車嘅行駛質感上下咗功夫，唔係只係堆智能配置。
將葡萄牙國家隊拉嚟，唔單止為咗蹭熱點
車展現場，深藍展台專門設置咗同葡萄牙國家隊嘅聯名互動區。車衣、定制周邊、足球雪糕盲盒，甚至仲有「藍牙」咖啡。一方面，2026 美加墨世界盃臨近，足球係全球共通語言，借勢體育賽事提升品牌聲量係好聰明嘅做法。更重要係，「滿電上場」呢個主題，既契合咗新车发布嘅狀態，亦暗合咗競技體育嘅精神，時刻準備，全力出擊。
而嗰個「葡萄牙隊進一球，深藍送一車（一年使用權）」嘅活動，確實能令線下門店喺世界盃期間有一個自然嘅引流話題。比起乾巴巴地喊「到店試駕」，呢個方式顯然更有趣、更容易令用戶記住。
深藍嘅產品陣列愈發完善
呢次重慶車展，深藍把全系 6 款車型都拉出嚟，由 10 萬級嘅 S05 到 30 萬級嘅 S09，產品線已經比較完整啦。
S05 嘅表現值得一講。全球 70 多個國家同地區，累計銷量突破 22 萬輛，拿過德國 iF 設計獎，喺泰國都拿過年度汽車大獎。5 月份喺國內純電緊湊型 SUV 市場拿咗銷量三連冠。呢個說明深藍嘅全球化唔單止係喊口號，係真係賣車。
L06 同 L07 則分別喺運動轎跑同科技智享兩個細分市場搵到自己嘅位置。L06 用咗磁流變懸架，L07 主打越級體驗，兩者喺 5 月份都拿咗細分市場嘅銷量冠軍。
往上走，S09 作為六座旗艦，兼顧家用同商務接待；G318 無憂穿越版則喺硬派越野同城市舒適之間搵到咗一個平衡點。可以話，深藍喺各個主流細分市場都已經有咗落子，而且唔係「為咗存在而存在」，每款車都有比較清晰嘅定位同賣點。
寫落去最後：
深藍 S07 呢款車增程版上激光雷達，其實反映咗一個趨勢：智能駕駛正從「高端專屬」變成「主流標配」。過去大家覺得智駕係錦上添花，30 萬以上嘅車先至需要認真考慮。但而家，15 萬級嘅消費者亦越來越在意車輛嘅智能化水平。呢個唔係消費升級，而係消費認知嘅正常演進，當手機由功能機變成智能機後，冇人願意再回去用功能機。汽車就係一樣。
深藍捉住嘅正係呢個窗口期。喺多數對手仲喺 20 萬以上佈局高阶智駕時，佢直接將門檻拉到咗 15 萬級。呢種「降維打擊」嘅策略，短期內可能會令利潤承壓，但從搶佔用戶心智同市場份額嘅角度睇，係值得嘅。
另外，深藍嘅全球化步伐亦喺加快。5 大區域、100 多個國家同地區，呢個規模喺自主品牌新勢力入面算走得比較快嘅。而「技術出海」取代「產品出海」，意味著深藍唔想只做一個賣車嘅品牌，而係希望喺更核心嘅層面參與全球競爭。
從產品定義同定價策略嚟睇，深藍呢次嘅態度好明確：唔玩虛嘅，用真本事話事。15 萬級上車華為激光雷達，呢個本身已經係一個足夠有說服力嘅開場。
Have you ever seen the roads in India?
I've seen them online.
The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".
However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.
According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.
Some netizens commented: Did the three Japanese car companies have too much money?
In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.
Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.
So, it wasn't that Japanese car companies chose India, but because they had no choice.
The Pain of Japanese Car Companies
Past Japanese cars were truly the envy of others.
Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...
Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.
With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".
Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.
According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.
You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.
Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.
Apart from China, Japanese cars are also not doing well in the US.
On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.
This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.
Looking at Japan itself, it is actually not easy either.
Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.
Executives looking at the reports, their backs went cold, only to find a new growth curve.
So, Japanese car companies didn't fall in love with India, there was nowhere else to go.
Deep Thought on Choosing India
So, what magic does India have, to make Japanese car companies invest heavily?
The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.
The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.
The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.
So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.
The Nikkei also believes that India is expected to become its global car supply center.
The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.
But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.
Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.
So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.
But, is the Indian market really that easy to mix?
The Hard-to-Bite Indian Market
Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.
First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?
India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.
Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?
Isn't this a version of the Thai market?
Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.
If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.
Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.
This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.
So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.
Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.
Epilogue
Japanese cars this trip to India, not go for tourism, is go to make a living.
Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.
Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.
As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.
But no matter how, this play just started, we slowly watch is okay.
Anyway India's story, never bored.
