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7 月 15 日，吉利星願累計銷量衝破 80 萬輛大關。從 0 到 80 萬，只用咗 21 個月，平均每分鐘賣出 1 輛、每天賣出 1200 多輛。呢個曾經被視為「買菜代步」嘅 A0 級小車，硬生生把自己跑成咗中國車市嘅現象級爆款。8 月 10 日，星願再放一記大招——80 萬用戶專屬寵粉權益正式發布，呢一波，直接把車圈嘅期待值拉滿。
一、每 60 秒就交付一台
21 個月、80 萬輛，係咩概念？相當於平均每 60 秒就有一台星願搵到主人。2025 年，星願直接登頂中國車市全品類銷量冠軍，把一眾轎車、SUV 都甩喺身後；2026 年上半年，累計銷量衝到 24.9 萬輛，同比增長 21%；7 月單月賣出 55105 輛，連續兩個月突破 5 萬輛大關。喺 A0 級純電市場，佢嘅市佔率已經超過 30%。總有人話 A0 級小車天花板低，星願反手就證明：小車，都能稱霸全場。
呢張圖片疑似 AI 生成
二、從中國銷冠到全球頂流
更狠係，星願嘅野心唔止喺國內。2026 年第一季度，佢直接躋身全球新動力汽車銷量前三，係中國品牌唯一上榜嘅車型。目前，星願已登陸全球 30 多個國家，拿下中國新能源兩廂車型出口 TOP2；巴西上市 5 個月銷量破萬，6 月登頂泰國新能源銷冠，8 月 5 日又喺澳大利亞正式上市，三季度仲要進軍歐盟同英國。從新興市場一路殺到發達國家，馳騁喺海外街頭嘅星願，已經成咗一張流動嘅中國名片。
三、銀河速度背後嘅王炸
星願爆發，亦都帶飛咗吉利銀河整間品牌。2026 年 1-7 月，吉利銀河累計銷量 62.7 萬輛，穩坐新勢力品牌銷量頭把交椅，仲躋身全球新能源品牌前三；截至目前，累計銷量突破 244 萬輛，成為全球最快達成同一規模嘅新能源品牌。而呢串耀眼嘅「銀河速度」背後，星願就係最猛嘅嗰台引擎。冇星願嘅狂奔，就冇銀河嘅飛起。一台 A0 級小車撐起整間品牌嘅排面，呢句話放喺兩年前，無人敢信。
80 萬輛，係一個里程碑，更係一條全新嘅起跑線。從「上市即爆款」到「冠軍係常態」，星願用一組組硬核數據，把細細個車型嘅大能量展示到淋漓盡致。接落去，佢要帶住 80 萬用戶嘅信任，向百萬俱樂部發起衝刺。呢場由中國小車主演嘅加速度傳奇，先至剛剛開場。
8 月 4 日，德國大陸集團公佈 2026 年第二季度財報。隨著旗下康迪泰克出售交易敲定，大陸集團長達數年嘅大規模戰略重組步入尾聲，正式蛻變為一家“純輪胎製造商”。得益於果斷嘅業務剝離與聚焦，公司輪胎主業交出一份盈利大增嘅亮眼答卷。
利潤大升 35.1%，輪胎板塊成絕對引擎
財報顯示，受 2 月初出售原廠配套解決方案（OESL）業務影響，大陸集團第二季度整體銷售額下跌 9.1% 至 44 億歐元；但剔除資產剝離擾動，內生營收僅微降 0.3%。利潤端表現強勢，集團調整後息前利潤（EBIT）同比大升 35.1% 至 5.70 億歐元，利潤率由上年同期嘅 9.6% 躍升至 12.9%。調整後自由現金流由去年同期嘅 -0.46 億歐元成功轉正，達至 2.16 億歐元。
核心業績嘅飆升得益於輪胎業務嘅強力支撐。第二季度，大陸輪胎業務銷售額達 33 億歐元，調整後 EBIT 利潤率由 12.1% 大幅提升至 15.3%，顯著超出 13.0%–14.5% 嘅全年指引區間。盈利大增主要歸功於 18 英寸及以上大尺寸輪胎銷售佔比提升、原材料價格利好、匯率與關稅負面影響減弱及嚴格成本控制。同時，集團喺全球持續加碼輪胎產能與綠色能源，包括喺美國投資 7600 萬美元建設自動化成品倉、喺泰國注資超 3 億歐元新增 300 萬條年產能，並喺德國自建首座風電場覆蓋廠區用電。
剝離康迪泰克，終結“大而全”模式
同高毛利嘅輪胎業務形成鮮明對比嘅係，工業橡膠板塊康迪泰克受市場復甦慢於預期拖累，第二季度營收下滑 29.5% 至 11 億歐元，利潤率降至 6.9%。早喺 7 月初，大陸已官宣以 40 億歐元（另設最高 2.5 億歐元業績分成）將其出售畀私募機構孤星基金，預計年底前完成交割。此後，康迪泰克將作為終止經營單獨列報。
此次出售係大陸集團完整業務剝離方案嘅最後一步。自 2018 年起，大陸集團先後剝離動力總成（韋湃科技）、分拆汽車子集團（Aumovio 歐摩威上市）、出售 OESL 業務，直至如今整體出售康迪泰克。懸殊嘅盈利差距係持續“斷捨離”嘅核心邏輯：2024 年輪胎板塊利潤率達 13.7%，而汽車子集團僅 2.3%。透過剝離低效資產，大陸集團將獲得約 31 億歐元現金流入，其中約 25 億歐元將用於派發特別股息或股份回購。
大陸集團 CEO 表示，出售康迪泰克開啟咗集團作為純輪胎專業製造商嘅全新階段。未來，大陸將依托全球 19 家輪胎工廠，深耕乘用車高端超高性能輪胎及商用車胎領域。喺全球零部件巨頭集體告別“大而全”模式嘅背景下，大陸集團嘅果斷重組，為謀求由規模走向質量嘅企業提供咗成功範本。
（2026年8月6日，杭州）8月6日，全新一代smart精灵1号上市发布，限时权益价14.99万元起，5大权益至高价值超2.5万元。
全新一代smart精灵1号上市，限时权益价14.99万元起，5大权益至高价值超2.5万元
全新一代smart精灵1号推出535 Max与535 Ultra两个版型，超200项整车体验升级，63项同级领先、20项同级唯一。新车以“新奢品质、技术智能、灵动驾控”三大引领，重新定义豪华智能小车标杆。
超200项产品体验焕新升级，更新迭代总价值超过3万元
问世四年享誉全球，全球豪华智能小车之王的进化之路
初代smart精灵1号上市至今四年间，已登陆全球41国市场，陪伴超10万密友行驶了十几亿公里，并收获30余家全球权威媒体首肯，揽获德国iF、红点两项国际设计大奖及中欧双五星安全认证，成为电动smart走向世界的名片。
继初代精灵1号上市四年后，全新一代smart精灵1号全面进化，再树标杆
四年后，小车市场早已从蓝海变为红海，各家车企在价值锚定上各有偏好，平台架构、三电技术、智能辅助驾驶、智能座舱等功能与体验层面，很难做到全优表现。面对这样的市场现状，全新一代smart精灵1号围绕“三电两智”全面进化，大不一样，将四年间的引领势能、市场洞察与用户反馈，转化为一次脱胎换骨的进化，持续引领小车市场价值标准。
三电升级两智焕新，精灵1号全面刷新豪华智能小车技术上限
全新一代smart精灵1号，不仅搭载全球首个量子级AI电子电气架构EEA 4.0，更全系标配800V碳化硅高压平台。凭借同级领先的6C超快充技术，电量从10%充至80%仅需12分钟。配合雷霆16合一高效智能电驱，城市通勤一周一充，即便长途出行也不必担忧，高效的补能效率，10分钟便可补能300km以上，远途出行也无需担忧。其搭载的神盾金砖电池，以“军工级”安全标准满足电池新国标要求，为每一程提供可靠保障。
全系标配800V高压平台实现“三电”焕新，6C超快充仅需12分钟即可将电量从10%充至80%
智能驾驶辅助能力，越来越成为用户购车关注的关键点：全新一代smart精灵1号，搭载满血版千里浩瀚H5辅助驾驶系统，采用英伟达Orin Y高算力芯片，基于采用内置千亿参数WAM世界行为模型赋能的G-ASD 4.0解决方案。车辆依托包含激光雷达在内的31个感知硬件，智能辅助驾驶领航能力覆盖城市、高速等多元场景，有导航的地方都能辅助驾驶，全国都能开。在环岛通行，无保护左转，窄巷通行等20多个难点场景下，其决策更类人、更自然，后续还将通过OTA实现车位到车位功能。
同时，新车“天花板级”的智能泊车能力，将彻底打破“泊车难”：无论是窄小的机械车位还是无标线的空地，全新一代smart精灵1号都能轻松泊入。更有离车泊入、指尖泊车等功能，轻松搞定复杂、极端泊车场景，新手秒变“泊学家”。
“两智”全面升级，满血版千里浩瀚H5辅助驾驶系统上车，AI智舱贴心随行
智能座舱方面，新车大幅降低用户的学习与体验成本，实现“上车即上手”。同级唯一4nm制程龙鹰6P芯片提供高算力保障，实现功能操作毫秒级的响应，15.4英寸2.5K中控屏融合新一代smart OS，率先搭载深度定制最新版本Flyme Auto系统，屏幕更加清晰，色彩更加细腻，交互更加便捷，操作凭直觉，学习零成本。面对包含多地址、多顺序的复杂语音指令，“超级精灵”AI助手可以自主完成路线规划。AI空调可自主感知车内外环境，根据车内外的环境温度、湿度、空气良好度自动调节座舱温湿度、风力，舒适氛围随你所愿。算力高、响应快、听得懂、用得上，无论是日常休闲还是关键时刻，都是你的贴心随行好伙伴。
源自smart独特D.N.A. ，全新一代精灵1号新奢大不同
除了三电两智的焕新，全新一代smart精灵1号的全面升级，依然坚守smart无可替代的品牌D.N.A.——奔驰设计、安全至上、悦享驾乘，让新车“大不一样”。
Designed with Love——奔驰设计，每一款smart都由梅赛德斯-奔驰全球设计团队打造，精灵1号也不例外：经典四轮四角风格，让小车也有“大气场”。铂金版专属的日冕金车顶经典回归，与车身搭配出蓝金、白金两款全新配色组合，一眼难忘。同级唯一的D柱璀璨星辰发光Logo与Styled by Mercedes-Benz专属设计徽标，进一步强化了车侧辨识度。搭配19英寸旋翼动感轮毂与高定运动后扰流板，每一面都自带极强的视觉张力。
“紧凑于外，宽适于内”的空间理念，将更多空间留给座舱，2750mm轴距与同级领先的84%超大得房率，让小车身“藏”得下超大空间，配合全车28处分区储物格，从容舒展，气场十足。
日冕金车顶带来全新配色组合，奔驰原创设计让新奢“大有不同”
不只是空间，座舱内的舒适体验同样越级：新奢SPA舒享座椅采用12层舒适叠层结构，主副驾配备24种按摩组合，配合加热通风功能，长途出行也能随时舒缓身体。同级最多的车内软质包覆面积超5㎡，触之所及皆是柔软。门板扶手及杯托盖板等区域采用同级领先的环抱式3D Mesh工艺，承托恰到好处。森海塞尔典范音响系统与256色流光溢彩智能氛围灯，从听觉、触觉到视觉营造沉浸式座舱氛围，让每一次出行都成为感官的放松之旅。
新奢SPA舒享座椅，采用12层舒适叠层结构，配合丰富功能舒缓随行
No Compromise on Safety——安全至上，是smart始终坚持的造车标准：新车依旧按照中欧双五星标准打造，84%钢铝混合笼式车身筑起安全堡垒。新增19项主动安全辅助功能，包含自动紧急制动（AEB）、后方交叉紧急报警与制动（RCTA & RCTB）、爆胎稳定性控制、驾驶员失能辅助等多重能力，为每位乘员构建全域安全体系。
smart与奔驰联合完成新车底盘调教，让城市出行悦享驾乘
Amazing drives——悦享驾乘，是smart始终想要带给密友的出行体验：smart与奔驰联合对新车底盘进行调校，过弯时悬架支撑扎实有力，滤震干净利落，德系底盘兼具厚重感与韧性。穿行城市灵活自如，无论是狭窄掉头还是拥挤街道并线，都游刃有余。154mm离地间隙在保证城市穿梭灵活性的同时，也为周末郊野出行解锁了更多场景可能性，非铺装路面、轻越野路况都能从容应对。同时，新车搭载了CST智能舒适制动系统，能够有效抑制刹车点头，配合智能动态能量回收，兼顾能耗与平顺，起步、过弯、减速皆从容。
不玩套路，smart用灵感打造全新发布会风格
“天生爱不同”的smart，将全新一代smart精灵1号的新车发布，做成一场城市Live Show：全程都市街区里完成新车实测，让超200项升级体验，融入上班通勤、快充补能、周末短途的真实场景，用户看到即得到。
smart品牌全球公司CEO佟湘北
smart将发布会打造成一场都市Live Show，用“天生爱不同”的视角玩转城市出行
本场Live Show，由smart品牌全球公司CEO佟湘北、CMO康毅、明星密友侯佩岑联袂推进，将smart的独特性格与新车特质自然呈现。彩蛋环节，上海、墨尔本、布宜诺斯艾利斯、巴黎、香港、柏林六座城市依次“抢线”催更全新smart精灵2号，传递全球期待呼声。目前，全新smart精灵2号街头艺术涂鸦计划已在全球范围揭开神秘面纱，量产车计划于10月巴黎车展完成全球首秀。
四年前，精灵1号迈出smart全面电动化转型的第一步。正如smart品牌全球公司CEO佟湘北所言：“smart精灵1号始终是豪华小车的品类标杆，过去是，现在是，未来也是。”如今，全新一代smart精灵1号，以“三电两智”全面越级，让每种城市生活都拥有更聪明、更从容的答案。
即日起，打开smart汽车APP或小程序订购全新一代smart精灵1号，锁定首批权益，让出行生活更smart。
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smart品牌全球公司简介
自 20 世纪 90 年代品牌创立以来，smart 始终致力于探索未来都市交通最佳解决方案。2019 年，梅赛德斯-奔驰股份公司与浙江吉利控股集团共同成立 smart 全球合资公司。此后，smart 成功实现品牌、产品和商业模式的全面焕新，发展成为独具特色的新奢个性智能电动汽车品牌。目前，smart 产品矩阵不断扩充，业务版图已覆盖全球超40个国家和地区。
2026年，smart全力推进新市场开拓，全面升级smartcare客户服务体系，并重磅推出精灵#2与精灵#6两款战略级全新车型，三大核心举措并举，推动品牌再入新境。
Chery Group July new energy vehicle sales hit a new high again, reaching 129,067 units, with a year-on-year increase of 97.5%, approaching a doubling. From January to July, Chery Group cumulatively sold 604,305 new energy vehicles, a year-on-year increase of 42.3%, breaking 100,000 units in a single month for four consecutive months. According to data released by the China Passenger Car Association, Chery has ranked in the top three in the industry for new energy wholesale volume for four consecutive months.
Scaled development enters a boom period, ranking in the top three in the industry for wholesale volume for four consecutive months
From stabilizing at 100,000 units to successively breaking through 110,000 and 120,000 units, and then approaching 130,000 units, Chery Group new energy vehicles maintain high-speed growth, and scaled development has entered a boom period. So far this year, Chery Group has cumulatively sold over 604,000 new energy vehicles.
According to the July passenger car main manufacturer new energy wholesale volume sales bulletin released by the China Passenger Car Association, Chery ranked third in the industry. Thus far, Chery has ranked in the top three in the industry for new energy wholesale volume for four consecutive months this year.
New energy transformation accelerates, domestic penetration rate exceeds 60%
New energy has become a new label for Chery Group. In July, Chery Group's total sales were 276,820 units, of which new energy vehicle sales were 129,067 units, and the overall new energy penetration rate steadily climbed to 46.6%.
New energy is already the absolute main force of Chery Group in the domestic market. In July, Chery Group's domestic new energy sales were 46,044 units, with a new energy penetration rate of 62.0%. For every three vehicles sold by Chery Group in the domestic market, two are new energy.
Figure: Fengyun A9
Figure: New QQ3
New energy is also an important growth pole for Chery Group's expansion into overseas markets. From January to July, Chery Group's new energy exports grew by 175.7% year-on-year, more than double the overall export growth rate. In the first half of the year, Chery sold 86,000 new energy vehicles in Europe, a year-on-year increase of 385%, accounting for about half of the sales in Europe, meaning Chery's new energy penetration rate in Europe is already around 50%.
Hit product matrix formed, winning global user love
More and more global users are choosing Chinese new energy products, choosing Chery new energy vehicles. Chery has currently formed a new energy hit product matrix both domestically and overseas:
In the domestic market, the new QQ3 broke 10,000 sales for four consecutive months; Fengyun A9 pre-orders exceeded 31,000 units in 15 days; iCAR V27 firmly held the monthly sales champion in the 200,000-level extended-range SUV segment; the high-end new energy MPV Luxeed V9 delivered over 10,000 units in a single month.
In the overseas market, JAECOO 7 topped the UK monthly all-market sales first place, JAECOO 5 was the champion in the Australian BEV small SUV market, Indonesian and Thai BEV markets, iCAR V23 took the first place in the box-style SUV sub-segments in South Africa, Thailand, and Nepal.
Luxeed V9 single-month delivery exceeded 10,000 units
Figure: JAECOO 7 New Energy Vehicle Model
Consolidating the "Battery Pillar", building a strong new energy safety and charging foundation
The dual growth of sales and penetration rates cannot be separated from the continuous breakthrough of new energy core technologies. Chery's "Battery Pillar" is being continuously consolidated. Currently, Chery's battery layout covers two material systems: ternary lithium and lithium iron phosphate, three cell structures: short blade, prismatic, and large cylindrical, and three product series: dedicated hybrid, dedicated pure electric, and dedicated solid-state. Chery's Rhino solid-state battery cell energy density has reached 400Wh/kg, aiming for 600Wh/kg. By the end of 2025, Chery Rhino battery-equipped vehicles have cumulatively driven over 1.2 billion kilometers, with the highest single vehicle at 160,000 kilometers, delivering a market report of "0 spontaneous combustion, 0 battery safety incidents".
Chery has won continuous authoritative recognition in the battery safety field. In July, at the National New Energy Power Battery Safety Warning Algorithm Competition hosted by the Technical Innovation Center of the State Administration for Market Regulation, Chery Group won three first prizes in both ternary lithium and lithium iron phosphate tracks; meanwhile, it passed the industry's first six-vehicle major serial extreme tests implemented by the China Automotive Technology and Research Center, verifying safety capabilities in extreme environments.
Figure: Fengyun A9 undergoing whole-vehicle six major serial extreme tests
Battery safety is the bottom line, while charging efficiency is key to user experience. Chery's "Xunlong Instant Charge" energy technology is promoting the transformation of new energy vehicles from transportation tools to mobile energy nodes; Rhino batteries support charging for 8 minutes with a range of 500 kilometers, ready to set off after a cup of coffee. Chery plans to build over 20,000 charging stations supporting V2G functionality before 2029.
From ranking in the top three in the industry for new energy wholesale volume for four consecutive months to domestic penetration rate exceeding 60%; from a complete hit product matrix both domestically and overseas to continuous battery technology breakthroughs, Chery Group is entering the fast lane of brand elevation with a high-quality new energy transformation.
On the morning of July 30, the "Overseas Deliveries Break 2,000 · Flags Planted in 60 Countries" Moja Robotics Global Delivery Ceremony was held in Wuhu, Anhui. During the event, Moja Robotics announced that cumulative global deliveries surpassed 2,000 units, with products and services covering more than 60 countries and regions, and simultaneously held the global delivery milestone lighting and overseas departure launch ceremony. This not only signifies that the enterprise's global development has entered a new stage, but also reflects that Chinese robots are accelerating from product export to scaled, systematic overseas expansion, relying on real commercial scenarios.
Robot Fleet Waves Thousands of National Flags, Global Deliveries Break 2,000 Units
At 8:30 AM, within the Chery International Park, Moja Robotics robots lined up neatly, waving flags from more than 60 countries and regions in synchronization. The transportation fleet was poised for departure. With the global delivery milestone officially lit and the departure order issued, the transport vehicles loaded with Moja Robotics products slowly drove out of the park towards Wuhu Port. At this moment, the cumulative global delivery of Moja Robotics officially exceeded 2,000 units, with products and services covering more than 60 countries and regions. "Overseas Deliveries Break 2,000 · Flags Planted in 60 Countries", from a set of numbers, has become another important coordinate for the global development of Chinese robots.
During the event, representatives from the Wuhu Economic and Technological Development Zone, Chery Group, overseas partners, and media gathered to witness this important moment. From the first robot exported overseas to today surpassing 2,000 cumulative overseas deliveries, Moja Robotics completed the leap from product verification to scaled commercial implementation in just over two years, becoming one of the domestic enterprises to achieve scaled overseas delivery of robots relatively early.
For the robot industry, 2,000 units not only mean a breakthrough in delivery scale, but also signify that Chinese robots are beginning to form continuous operational capabilities in real commercial scenarios globally, and commercial applications are moving to a new stage of development.
Starting in Malaysia, Opening Global Markets in Real Scenarios
Moja Robotics' globalization story began in Malaysia.
In 2025, Moja Robotics entered the automotive marketing and service scenario in Malaysia for the first time, taking a critical step from "0 to 1" in the overseas market. From the initial display of prototype machines to the delivery of the first batch of orders; from product output to the construction of localized operation systems, the enterprise continuously explores development paths in the overseas market and gradually completes the transformation from "going out" to "taking root".
Taking Malaysia as the starting point, Moja Robotics continues to expand into Southeast Asia, Middle East, Europe, Africa, Latin America, and other regional markets. Since the beginning of this year, the enterprise's global layout has further accelerated: in March, it showcased at Automation Thailand 2026, demonstrating the application capabilities of robots in industrial manufacturing, intelligent services, and other fields; in July, Vietnam's first AI Experience Center officially went into operation, further promoting the commercial application of robots in automotive marketing and service scenarios, bringing new intelligent interaction experiences to local consumers.
To date, Moja Robotics has been widely applied in automotive marketing services, public space navigation, smart policing, medical navigation, business reception, and other scenarios, and has obtained international certifications such as EU CE and US FCC, providing strong support for continuously expanding the international market. From one country to more than 60 countries, from a one-time product display to long-term stable operation, Chinese robots are continuously exploring a path of global development with Chinese characteristics.
Relying on Industrial System Advantages, Exploring New Paths for Robot Overseas Expansion
Currently, competition in the robot industry is accelerating from product competition to system competition. "Robot overseas expansion is not only a test of product capabilities, but also of full-chain capabilities such as R&D, manufacturing, supply chain, channels, delivery, services, and localized operations." Zhang Guibing, Executive Vice President of Chery Automobile, General Manager of the International Business Division, and General Manager of Moja Robotics, stated that only by truly integrating into the local market can long-term development be achieved.
As an important part of Chery's intelligent strategy, Moja Robotics relies on Chery's nearly 30-year industrial accumulation in the global market, sharing a global R&D, manufacturing, supply chain, logistics, channel, and service system, achieving complementary advantages between the automotive and robot industries, providing solid support for scaled robot overseas expansion.
At the same time, Moja Robotics' domestic commercial applications have continued to make breakthroughs. In the first half of this year, 110 Moja Smart Police robots were gradually put into use in multiple cities, carrying out normalized services in scenarios such as traffic command, order guidance, and safety publicity; medical navigation, smart exhibition halls, public services, and other diverse application scenarios have continued to expand, further verifying the operational capabilities of robots in real scenarios.
From Product Overseas Expansion to Capability Overseas Expansion, Chinese Robots Accelerate Integration into the Global Market
With the continuous development of technologies such as artificial intelligence and embodied intelligence, the robot industry is ushering in an important window period for scaled application. The global market is not only a new space for industry development but also an important stage to test product competitiveness and commercial capabilities.
From cumulative deliveries surpassing 2,000 units to products and services covering more than 60 countries and regions; from deep cultivation in automotive marketing service scenarios to accelerated landing in diverse scenarios such as smart policing, medical navigation, and public services, Moja Robotics is verifying product capabilities with real scenarios and testing innovation results with the global market, continuously exploring a development path of "scenario-driven, system-supported, ecosystem synergized". From automotive industry globalization to robot industry globalization, Chinese intelligent manufacturing is continuously expanding the global market. As more and more Chinese robots walk into overseas real application scenarios, the Chinese robot industry is accelerating the leap from technical innovation to industrial value, and from product overseas expansion to capability overseas expansion, contributing more Chinese wisdom and Chinese solutions to the global intelligent industry development.
In the Malaysian SUV market, many buyers compare the Proton X50 and Kia Sportage when choosing a car. These two cars are quite close in price and positioning. Today, we will do a detailed comparison from multiple aspects to help save you time doing research.
The Proton X50 OTR price in Malaysia is RM 89,800 - 113,300, with a total of 4 variants, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The Kia Sportage OTR price in Malaysia is RM 129,639 - 179,320, with a total of 4 variants, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639), etc.
In terms of price, the starting price of the Proton X50 is indeed RM 39,839 cheaper than the Kia Sportage. If your budget is limited, the Proton's entry-level version is already sufficient for daily needs. But note also that those few thousand cheaper might involve trade-offs in features, depending on your specific needs.
Proton X50 is equipped with a 1.5L 4-cylinder engine, horsepower 105 hp. Official fuel consumption 6.0 L/100km.
Kia Sportage is equipped with a 1.5L Turbo engine, horsepower 140 hp. Official fuel consumption 7.0 L/100km.
In terms of power, the Kia Sportage's 1.5L Turbo has 35 more horsepower than the Proton X50's 1.5L 4-cylinder. However, for daily city driving, the power of both cars is sufficient, you won't feel a lack of power.
The Proton X50 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Kia Sportage safety rating is 5★ (ASEAN NCAP), active safety systems include Drive Wise.
Both cars have the same safety rating, and safety features in this class are quite comprehensive. New cars nowadays do not have poor safety, no need to worry too much about this point.
Proton X50 warranty 5 years / 150,000 km, service interval every 10,000 km or 6 months.
Kia Sportage warranty 5 years / 300,000 km, service interval every 10,000 km or 6 months.
Overall, the Proton X50 and Kia Sportage are both quite good models in the Malaysian market. Which one to choose ultimately depends on your personal needs and budget. We suggest doing your research well, compare quotes from several dealers, then go for a test drive to make the final decision. Buying a car is a big deal, spending time on research will never be wrong.
7 月 8 日，阿維塔喺重慶搞咗大新聞——旗下主力車型阿維塔 07 正式邁過 10 萬輛下線大關。更加令人意外係，呢台極具紀念意義嘅第 10 萬輛新車，係一台右舵車。佢唔會喺國內上路，而係即刻要由重慶發運，直接奔赴海外市場。可以說，呢個特殊嘅「第 10 萬輛」，既係阿維塔 07 嘅熱銷註腳，亦係品牌加速出海嘅一個強烈訊號。
阿維塔 07 點解賣得咁火？归根结底，都係產品力夠能打。設計上，佢延續咗家族好有辨識度嘅未來美學風格，隨手就能拎出 2024 美國 IDA 國際設計金獎同 2025 德國 iF 設計大獎咁樣嘅硬核榮譽，顏值早就喺國際上被反復認證過。而係用戶最關心嘅智能化、三電同駕控層面，呢台車亦幾乎將朋友圈入面嘅「頂流」全部請嚟咗：華為乾崑 ADS 4 高級智駕、鴻蒙座艙 HarmonySpace 5、寧德時代神行超充電池，再加埋太行智控底盤同崑崙智慧增程等技術，基本上係把豪華感、智能感、性能同安全都「堆滿」，令人坐入去就能感受到嗰種唔使取舍嘅滿配體驗。正係咁樣扎實，令阿維塔 07 成為品牌絕對嘅銷量擔當，幫助阿維塔累計銷量突破咗 26 萬輛。
右舵車下線，直接反映咗阿維塔出海嘅腳步越邁越快。而家，阿維塔 07 已經賣咗落去新加坡、泰國、阿聯酋等等國家地區，品牌已進入全球 43 個國家同地區，建立咗 95 個渠道觸點，海外用戶嘅反響相當唔錯。而 2026 年，阿維塔仲準備進入歐洲市場；到 2030 年嘅目標係覆蓋超過 110 個國家同地區。可以說，第 10 萬輛選擇一台右舵車，就係對外釋放「我哋要真正深耕全球」嘅訊號。
高品質交付嘅背後，離唔開阿維塔數智工廠嘅支撐。座由長安汽車同華為、中國聯通等聯手打造嘅全域 5G 數智 AI 柔性超級工廠，堪稱一張智造王牌。工廠入面廣泛用咗 5G、AI、數字孿生等 40 多項前沿技術，由柔性生產到質量把控都高度智能化，曾經攞過汽車智能製造示範工廠、汽車製造超級工廠等榮譽。10 萬輛阿維塔 07 嘅品質一致性，正係由呢度打磨出嚟。
順帶仲刮嚟一陣「新車風」。伴隨第 10 萬輛下線，阿維塔同步宣佈，全新嘅智美家庭豪華 SUV 阿維塔 07L 將要開啟預售。即係咁樣，阿維塔即刻要形成「07+07L」雙車同堂嘅產品矩陣，一個偏個性科技，一個更側重家庭豪華，俾唔同需求嘅用戶有更多精準嘅選項，有望拉動品牌進入新一輪增長周期。
熊貓點評：
從「10 萬輛下線」到「右舵出海」，阿維塔 07 今次獻上嘅唔係簡單嘅產量數字，而係一份階段性嘅能力自白。佢告訴市場：一部中國高端電動車，既能夠靠原創設計同核心科技喺國內熱銷，亦能夠帶著同一套高水平，去同全球玩家正面掰手腕。右舵車駛向世界，背後係設計、智能化、三電、製造嘅全鏈路自信。而隨著阿維塔 07L 入場，雙車合璧喺家用豪華 SUV 賽道上擺出更完整嘅隊形。接下來，就看阿維塔喺更廣闊嘅市場入面，將「中國新豪華」嘅招牌越嚟越亮。呢場好戲，其實先至剛剛開始。
車型概覽
Ferrari Monza SP2 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講售價未落實前點樣先篩選，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
Ferrari Monza SP2 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2025 6.5L Standard（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 Ferrari Monza SP2 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
自然進氣、12 個 汽缸 嘅動力底子，重點係市區跟車夠唔夠順、高速巡航會唔會吃力。 596 kW、719 N·m 嘅輸出，對滿載、上斜同超車都比單睇馬力數字更有意思。 車長 4657 mm、車闊 1996 mm、車高 1155 mm、軸距 2720 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。 濕式雙離合(DCT)、前置後駆 會影響起步順滑度、濕地穩定感同長途巡航性格。
優缺點分析
Ferrari Monza SP2 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，香港停車場同窄路使用要留意車身闊度、售價未清晰前唔應該太早用性價比落結論。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 Ferrari Monza SP2 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「Ferrari Monza SP2 喺法拉利家族入面係咩定位？」簡單講，Ferrari Monza SP2 係法拉利頂級限量「Icona」系列嘅首款車型。佢唔係用嚟日常代步，而係一部專門為頂尖收藏家打造、將 1950 年代經典賽車靈魂同現代超跑技術結合嘅藝術品。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 Ferrari Monza SP2 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 Ferrari Monza SP2 唔係買車一刻就完結，之後仲有保險、輪胎、保養、泊車同日常能源成本要處理。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
車型概覽
平治EQS SUV 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講每日相處是否輕鬆，幫你用買家角度篩走唔適合嘅選擇。
HK$ 1,302,586 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。
購車價格指南
平治EQS SUV 嘅購車預算可以先由 HK$ 1,302,586 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。
如果有幾個版本可揀，可以先將 2025 450 4MATIC 5 Seats（價格待確認）、2025 580 4MATIC 5 Seats（價格待確認）、2025 680 4MATIC 5 Seats（HK$ 1,302,586）、2025 680 4MATIC 4 Seats（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 平治EQS SUV 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
平治EQS SUV 現階段最值得留意係車型定位同版本方向，詳細取捨應該等價格同規格更清楚再作決定。
優缺點分析
平治EQS SUV 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較。
要留意嘅係，最終取捨會落喺版本配置、保險同長期保養成本。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 平治EQS SUV 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「平治 Mercedes-Benz EQS SUV 喺香港賣幾錢？」簡單講，平治 Mercedes-Benz EQS SUV 喺香港售價大約由港幣 $1,380,000 起。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 平治EQS SUV 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 HK$ 1,302,586 鎖定預算圈。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 平治EQS SUV 唔係買車一刻就完結，之後仲有保險、輪胎、保養、泊車同日常能源成本要處理。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
兄弟姐妹們，今日講一個出海嘅大新聞——唔係賣車，係賣「司機」。6 月 2 號，文遠知行同 Uber 聯合宣佈咗一件事：計劃喺西班牙馬德里推出該國首個商業化 Robotaxi 試點服務。意思就係：西班牙人好快就可以用 Uber 叫到一台冇司機嘅出租車。呢次係文遠知行同 Uber 第一次一齊進入歐洲市場。馬德里亦成為文遠知行 Robotaxi 駛入嘅全球第十二個城市。
官方消息話，喺馬德里自治區政府嘅支持下，呢項服務今年內就會正式啟動。到嗰陣，馬德里嘅朋友哋打開 Uber App，就有一鍵呼叫文遠知行嘅 Robotaxi。同叫普通網約車一樣，分別係嚟嘅車冇駕駛員——至少喺初期，仲係有分別嘅。運營初期，車入面會配備經過專業培訓嘅安全員，終究係剛上線，穩妥第一。
文遠知行呢間公司，你可能聽過，也可能冇聽過。簡單介紹下：2017 年成立，一直埋頭搞 Robotaxi 技術研發同商業化。而家佢嘅 Robotaxi 已經覆蓋咗廣州、北京、新加坡、阿布達比、迪拜、利雅得、蘇黎世……加埋而家嘅馬德里，一共 12 個城市。西班牙亦係文遠知行進入嘅第五個歐洲市場——之前已經入咗瑞士、法國、比利時、斯洛伐克。按照文遠知行同 Uber 喺 2025 年 5 月達成嘅規劃，佢哋要喺五年內新增 15 個國際城市部署 Robotaxi 服務，全球部署數萬輛 Robotaxi。隨著馬德里落地，目前已經完成咗 4 個城市嘅佈局，仲有 11 個會喺 2030 年前陸續覆蓋。
講真嘅，中國自動駕駛公司出海唔係頭一回，但中國技術 + 全球出行平台 + 歐洲市場呢個組合，定係好有意思。馬德里係歐洲最具商業潛力嘅 Robotaxi 市場之一，人口多、出行需求大，當地政策都好友善。喺呢個市場站穩腳根，對文遠知行嚟講係個唔小嘅里程碑。對 Uber 嚟講，引進 Robotaxi 都係為咗降低成本——終究司機唔使發人工。對馬德里市民嚟講，以後打車可能更平。
車型概覽
東風Friday 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講充電節奏同日常通勤，幫你用買家角度篩走唔適合嘅選擇。
零售價 HK$ 171,441、完稅價 HK$ 258,880 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。
購車價格指南
東風Friday 嘅購車預算可以先由 零售價 HK$ 171,441、完稅價 HK$ 258,880 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。
如果有幾個版本可揀，可以先將 2026 EREV 1.5L 200km 後驅版（HK$ 258,880）、2025 標準版（價格待確認）、2025 BEV 500km 尊貴版（HK$ 258,880） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 東風Friday 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
31.94/64.4 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 500 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 120/150 kW、240/340 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 4600 mm、車闊 1860 mm、車高 1680 mm、軸距 2715 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。
優缺點分析
東風Friday 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較、電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 東風Friday 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「東風 Friday 支持快充嗎？」簡單講，支持，東風 Friday 由 30% 充到 80% 大約需要 35 分鐘。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 東風Friday 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 零售價 HK$ 171,441、完稅價 HK$ 258,880 鎖定預算圈、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 東風Friday 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
Xie Lei was a classmate in my university department, same grade but different major. He took the Gaokao multiple times before getting in. Once in college, he went completely wild, playing football, gaming, playing poker, and reading novels with great enjoyment. When graduating, he had failed too many courses and didn't even get a graduation certificate.
It was natural that he didn't find a job, so he told his family he was preparing for graduate school, and continued to ask for living allowance to live a loose life around the school. He joined some training class, where there was an international student in the class, and he became friends with the international student.
After a long time, he couldn't hide it anymore and went back to his hometown. In the first few years, life was quite tight. Even at his wedding, he didn't have a suitable set of clothes, so he ran to the mall with the first batch of gift money to buy a new suit and then rushed back to the wedding. Later, inspired by his international student friend, he opened a bilingual kindergarten locally, starting from scratch. Unexpectedly, in just a few short years, he made a name for himself, and he couldn't stop.
When he returned to school for a 10-year anniversary reunion, he drove a Buick Enclave, becoming the standout of the whole class, the most successful classmate in his cohort in terms of career.
On May 28, 2026, SAIC Group held the "Global 100 Millionth User" delivery ceremony. The event was relayed across the country and even overseas, from the 99,999,996th vehicle to the 100,000,013th vehicle. Owners included Momenta CEO Cao Xudong, Dedao APP founder Luo Zhenyu, former German men's national football team player Yang Chen, and Pang Fuqiang, a post-85s village party branch secretary from Lantian, Shaanxi, who persisted in cooking and delivering meals for elderly people left behind, and so on.
Watching the delivery livestream, I thought of my university classmate Xie Lei. He is also one in 100 million.
Behind the 100 million vehicles are 100 million stories about struggle, about striving to live, about rushing towards ideals, and are 100 million lives that are either wonderful, ordinary, passionate, or rough. Among them are geniuses like Cao Xudong, trendsetters in the era of transformation like Luo Zhenyu, grassroots good cadres who serve the people wholeheartedly like Pang Fuqiang, and redemption stories of prodigals like Xie Lei.
100 million stories gathered together paint the torrent of the times in China, especially the booming development of China's economy and the rapid changes in Chinese society since the Reform and Opening Up.
SAIC Group is an important part of this torrent. Starting in an alley in 1955, hammering out the Phoenix brand sedan by hand in 1958, establishing China's first car joint venture in 1985, launching the world's first internet car in 2016, and returning to the position of China's largest production and sales car group in the first four months of 2026, continuing to be China's largest car group comprehensively developing autonomous and joint ventures, passenger cars and commercial vehicles, new energy and fuel cars, and local and overseas.
When the first Phoenix sedan was born in 1958, China's vehicle inventory was 172,600, and private cars were basically zero. National vehicle production was 16,000, the vast majority of which were trucks, and there were only 57 sedans.
By the end of 2025, the national vehicle inventory reached 366 million, which is over 2,000 times that of 1958. Private cars grew from zero to 323 million. Annual vehicle production and sales broke through 34 million, ranking first in the world for new car sales for 17 consecutive years. Among them, exports were nearly 7.1 million. In 2023, it became the world's first major car exporting country. In 2025, it became the world's first major car production country.
SAIC Group's 100 million vehicles participated in and witnessed the complete history of China's automotive industry from nothing to something, from small to large, from weak to strong, and from China to the world, playing an important role and exerting important influence within it.
The delivery of the 100 millionth vehicle is a glorious moment for SAIC Group and a birth node for China's first billion-level car company. In my opinion, what is more moving is that it allows people like Pang Fuqiang to come to the forefront, allows people like Xie Lei to break into our minds, and allows us to take this opportunity to look back at the road we have come. 100 million vehicles are not just the combination of assembly lines and steel and rubber. Behind them are 100 million vivid people, 100 million families, and 100 million versions of stories silently striving upwards.
Of course, for China's automotive industry, this is also a brilliant milestone moment.
The Whampoa Military Academy of China's Automobiles
China's modern automotive industry started with a Santana.
In 1983, SAIC began producing Santana models in SKD (Semi-Knocked Down) assembly. In 1985, after 6 years of negotiations,
SAIC Group and Volkswagen Germany established China's first sedan joint venture SAIC Volkswagen, producing domestic Santanas.
From then on, China officially introduced advanced global automotive technology and management systems and established a complete automotive parts system. In this process, the most important driving force was Santana localization.
At that time, China's industrial base was weak, and parts quality was low. German Volkswagen's standards were extremely strict, and vehicles were not allowed to be assembled if they did not meet Volkswagen standards. At the beginning of Santana production, only 5 parts could be matched domestically, and the localization rate was 2.7%.
In 1987, Zhu Rongji proposed that Santana localization should absolutely not do "substitutes" (using lower quality alternatives) and must insist on international standards. By 1993, the Santana localization rate exceeded 80%, and in 1996 it exceeded 90%.
In this process, over 400 local parts enterprises were reformed according to German standards, with materials, heat treatment, stamping, welding, coating, and testing comprehensively upgraded. A large number of local supply chain enterprises such as Yanfeng Automotive Trim, Fuyao Glass, Huayu Automotive, Yapu Auto Systems, Ningbo Huaxiang, Desay SV, Joyson Electronics, Wanxiang Qianchao, and Shanghai Tire completed the original accumulation of technology, quality, and management in the Santana project, and later grew into industry giants.
It can be said that without Santana localization, there would be no China's automotive industry system today, and SAIC Volkswagen is the Whampoa Military Academy of China's automobiles.
The stories of transformation and counterattack in here still read as hot and intense today. For example, Volkswagen's durability standard for Santana horns was 50,000 sounds and still qualified. In the Santana localization project, the German engineer raised the horn durability standard to 150,000 times—higher than the German standard.
At that time, China's domestic automotive horn durability standard was only 20,000 to 30,000 times. The Chinese side thought the German side was deliberately making difficulties. After in-depth understanding, they knew this was the conclusion drawn by the German team's field research. Germany's traffic order was mature, and drivers rarely honked, so 50,000 times left a large redundancy. But China at that time, drivers honked at least 10 times more than Germany. 150,000 times was a reasonable standard given after the German team's weighing.
The samples from the Shanghai Traffic Electrical Factory responsible for matching were returned 11 times. Previous standards and processes were all pushed back to the drawing board, improving contact material, thickening diaphragms, optimizing waterproofing, and adjusting circuits. Finally, they successfully passed the new standard test and became the first key part to achieve domestic localization in the Santana.
Thus, the standard for domestic Santana horns surpassed that of Germany. The horns from the Shanghai Traffic Electrical Factory were more durable and cheaper than the German original parts. After mass supply to SAIC Volkswagen, they were also exported back to Germany and mounted on local Santanas. Later, the Shengjia brand won the US General Motors global bid and entered the global supply chain.
Automotive horns were not isolated cases. When China's automotive industry, which was completely empty, met global first-class standards like German Volkswagen, the sparks and energy released were huge. The stimulation and promotion to local enterprises were unprecedented, forcing companies to tackle difficulties and undergo a complete metamorphosis.
It can be said that a Santana localization project allowed China's automotive industry to skip grades from the Iron Age to the Electrical Age. Santana localization not only bred a large number of supply chain giants but also cultivated a large number of modern automotive industry management talents and formed a complete automotive production system, quality system, inspection system, parts supply system, and process. Later, multiple local car companies developed on the basis of this mature system and supply chain.
So it can be said that without Santana localization, there would be no China's automotive industry system today, and SAIC Volkswagen is the Whampoa Military Academy of China's automobiles.
SAIC Spirit: Three Cultures and One Philosophy
SAIC Group served 100 million users in over 70 years, promoted the development of China's automotive industry, experienced four major development stages of hard startup, joint venture cooperation, independent brand construction, and intelligent electric transformation, and always stood at the forefront of the mainstream car companies.
In the times of change and industry transformation, crossing the cycle and always moving upward, SAIC Group relies not only on products, technology, and systems but also on an invisible power behind them, the SAIC Spirit.
What is the SAIC Spirit? It is rooted in the Haipai culture soil of openness, innovation, inclusiveness, and pragmatism, built on the rigor, refinement, cooperation, and integration of the automotive industry, and enriched and iterated by drawing on Western modern management thought and commercial civilization in cooperation with partners such as Germany, the United States, the United Kingdom, etc.
Car Riff believes the SAIC Spirit includes at least three cultures and one philosophy: Breakthrough Culture, Cooperation Culture, Quality Culture, and the "Know cars, understand you better" user philosophy.
Breakthrough Culture is not being satisfied with the status quo, daring to step out of the comfort zone, daring to be the first, and embracing change. From the small parts factory in the alley daring to build cars at the beginning, to daring joint venture cooperation in the early stage of Reform and Opening Up, to boldly developing the independent sector in the golden period of joint ventures, daring to be the first in the fields of electrification, intelligence, and going global, all embody this breakthrough culture.
Under the guidance of Breakthrough Culture, SAIC Group has pioneered many industries.
In 2002, established China's first automotive logistics joint venture with Netherlands TNT.
In the same year, established SAIC-GM-Wuling through a joint venture with GM China and Wuling, pioneering the three-party cooperation mode in complete vehicles.
In 2003, established China's first automotive dedicated RoRo terminal joint venture with Shanghai Port Group.
In 2004, established China's first automotive finance joint venture with General Motors.
In 2007, merged with Nanjing Auto Group, becoming an important milestone in the strategic restructuring of China's automotive industry.
In 2012, Roewe E50 went on sale, becoming China's first mass-produced pure electric sedan.
In 2016, cooperated with Alibaba to launch the world's first mass-produced internet car Roewe RX5, opening a new track for automotive intelligence.
In July 2025, became the only enterprise in the industry to obtain passenger car and commercial vehicle L4 level licenses.
In the same year December, globally premiered the semi-solid battery model new MG4 Anxin Edition.
From technology, products to models, SAIC Group's breakthrough culture has never stopped.
Cooperation Culture, SAIC Group is the car company with the richest and most widespread cooperation models among domestic car companies, from China-foreign joint ventures to China-China cooperation (SAIC-Nanjing merger), to China-China-foreign (SAIC-GM-Wuling). SAIC Group is also the only one among domestic car companies with two luxury brand partners, SAIC-GM Cadillac and SAIC Audi.
Cooperation beyond complete vehicles is even wider. Many of the aforementioned industry pioneers are cooperation results, covering logistics, finance, and internet. SAIC Group's cooperation culture, from pioneering the joint venture paradigm to building a whole industry chain alliance and creating a global cooperation network, covers the entire industry value chain.
Quality Culture, from the horn case in Santana localization above, it can be seen that from Santana, quality culture has been deeply carved into the gene of SAIC Group.
Day after day for decades, high standards on quality eventually turned into reputation like "10-year non-fading paint", "Zero spontaneous combustion battery", "300,000 km without major repair", etc.
And also the "Know cars, understand you better" user philosophy.
In April 2025, SAIC Group held "Know cars, understand you better · SAIC Night" on the banks of the Huangpu River in Shanghai, formally proposing the development strategy centered on "Empowerment-driven advancement, co-creating better mobility".
Actually, the "Know cars, understand you better" user philosophy has been flowing in SAIC's blood for decades, it was just formally proposed at this time.
The horn case in Santana localization above is a typical "Know cars, understand you better". The durability standard for car horns is not unchangeable, nor is it decided by the manufacturer, but is tailored to the local conditions according to different market users' usage habits. It is not how much technology the manufacturer can do that is set, but how much users need, how much the manufacturer's technology must do.
Product standards are not decided by manufacturer technology but by user needs. This thinking and way of doing things was born from Santana localization, taught by German teachers, and has grown and iterated for over 40 years. Today it has surpassed the former teachers.
Users want to use the internet in the car, so SAIC developed the first internet car. Users want to use smart driving, so SAIC cooperated with Momenta and Huawei, striving to gather the strongest smart driving technology.
This time, the 100 millionth delivery is distributed in 4 countries, nearly 20 delivery points, each with themes and characteristics. The biggest commonality is pushing the users to the center of the stage. SAIC Group used one delivery ceremony to thank users, thank these 100 million trust commitments, and give back to users with better products and services.
Written at the End
The small broken factory that hammered cars with hammers 68 years ago has grown into an industry giant, building a global business map covering the whole industry chain, covering complete vehicles, parts, mobility and services, finance, international operations, and innovative businesses, entering the Fortune Global 500 list 21 times.
SAIC first realized passenger car exports in 2001. Now products and services are all over the world in over 170 countries and regions, with cumulative overseas delivery exceeding 7 million. Overseas, SAIC has over 100 parts production bases, over 3,000 dealer networks, built 3 major R&D innovation centers such as London, and Thailand, Indonesia, India, Pakistan 4 production and manufacturing centers, and formed China's first, globally leading complete vehicle logistics self-owned fleet.
SAIC Group's first 100 million vehicles were mostly Chinese stories. Next, the 2nd, 3rd, 4th 100 million vehicles, will write world stories, stories of all humanity.
