2026年11月5日，兰博基尼汽车中国巡游再度启程，与客户共赴一场“曜境”之旅，在巴蜀大地探索壮美山径与自然奇景。在约600公里的蜿蜒征途中，车队穿梭于巍峨群山、斑斓秋林与秀美峡谷之间，随着沿途景致层层递进，纯粹而极致的驾驭乐趣尽显无遗。

兰博基尼汽车中国内地及香港、澳门执行总经理Konstantin Sychev表示：“十度同行，我们与客户因对兰博基尼品牌的共同热爱，携手创造了无数难忘时刻。值此第十届中国巡游之际，我们不仅一同庆祝这一重要里程碑，更向始终相伴的兰博基尼客户社群致以诚挚敬意，是他们让每一次巡游都意义非凡。”

本次活动汇聚超过35辆兰博基尼座驾，包括Revuelto与Urus SE。车队驰骋于四川多样的地形之间，充分展现品牌鲜明的性能基因。全程跨越三座山峰、途经99道弯，600公里的路线带来酣畅淋漓的驾驶体验，在秀美自然风光的映衬下，兰博基尼的性能实力、精准操控与驾驶乐趣得以彰显。

巡游之旅自峨眉山启程，车队沿山路向峨眉金顶进发，穿行于层林尽染的秋色之间，连续弯道与开阔山景相映成趣。驰骋之外，嘉宾们还参与金顶祈福仪式并探访叠川威士忌酒厂，领略当地文化与在地匠艺的独特魅力。

告别峨眉山，车队驶向雅安蒙顶山，随后继续向海拔超过4,000米的夹金山垭口攀升。这里不仅是本次巡游的最高点，也刷新了历届兰博基尼汽车中国巡游的最高海拔纪录。沿351国道前行，车队穿梭于斑斓秋林与层叠山谷之间，感受随地势变化而不断转换的驾驶节奏。随后，车队抵达四姑娘山一带，雪峰、湖泊与广袤山野渐次映入眼帘，四川自然风光的另一番壮美画卷徐徐展开。

随后，兰博基尼车队继续向巴朗山进发，沿蜿蜒山路穿行于巍峨群峰与漫山红叶之间，驶过云海翻涌的壮阔山峦，最终抵达竹林清幽的青城山。

除了充满激情的驾驶环节，本届巡游还融入了一系列精心策划的特色活动。从领略当地文化，到兰博基尼之夜，多种体验为客户创造了相聚交流、共享难忘时刻的机会，也让兰博基尼客户社群的情感联结更加紧密。

自2015年首届巡游活动在华举办以来，兰博基尼汽车中国巡游已成为品牌极具代表性的客户体验活动之一。活动以精心规划的驾驶路线、特色目的地与专属体验，持续为客户创造难忘回忆，也让客户因对品牌的共同热爱而紧密相连。

    In this episode, we discuss an Italian legendary sports car brand, Lamborghini. What impression does Lamborghini evoke? First, my impression is that it is a very low sports car with very wide rear wheels, extremely powerful acceleration, and an unbeatable exhaust note. Compared to German supercars, the sound is louder and sexier. You can also find the unique character of this brand from its body design. The body lines have no smooth transitions, consisting entirely of sharp angles, with a very bold style.

You can see from its hood emblem that it is an angry bull. It is said that the emblem also represents its founder, Lamborghini, whose personality throughout his life was challenging limits, arrogant, unconventional, and unrestrained. Lamborghini's brand fate can be described as twists and turns, more bizarre than any brand discussed before. It developed rapidly in the early days with the Miura sports car launched in 1966, but sales declined due to the 1973 global financial crisis and oil crisis. Founder Ferruccio Lamborghini retired and sold the company in 1974. Since then, the company's fate has been unlucky: bankrupt in 1978, taken over and invested in to expand product lines by the Mimran brothers in 1980; acquired by Chrysler in 1987, resold to MegaTech in 1993; finally acquired by Audi under the Volkswagen Group in 1998, becoming one of its brands. This founder was born in 1916, in an Italian farming family. He loved mechanics from a young age, so later when he went to middle school, his major was mechanical engineering. After graduation, he joined the army, very similar to Andre Citroen we talked about last time. Studying mechanics during school, joining the army. However, after joining, he was assigned to a high-end department, the Italian aviation base. He was mainly responsible for car maintenance and testing work. After World War II, Italy lost, he was captured by the Allies and imprisoned on Rhodes in the Aegean Sea. During the cruel World War II, the Italian army actually brought quite a few laughs to the whole world.

Italy brings the most fun to people, if Germany's combat power is compared to 100, Japan is 0, then Italy is -100. Ha, it's on this level. At that time, Mussolini of Italy mobilized a million-strong army to attack Greece with all national strength, because he saw that Germany had basically pushed across the whole world in Europe, dominating the scene. He felt that as the 'little brother' of Germany's 'big brother', he also wanted to try his hand. He thought Greece was easy to bully, but ended up deep in the quagmire of war. After being stuck, he told his big brother, 'Brother, save me quickly, I'm stuck.' Germany originally didn't want to help him, but later considered the situation and believed support was necessary. You said that Japan was so far away from him that it couldn't help, so his only European ally was Italy which couldn't support him effectively. As a result, Germany mobilized 17 armies and 17 divisions to go to Greece to relieve the siege. As a result, they took Greece in a week. You can see how strong Germany's combat power is.

After finishing Greece, he felt something was wrong, because his troops were originally supposed to be deployed to the Soviet Union to attack Moscow. It went around a big circle, delaying for a long time. Finally, in autumn, he arrived at Volgograd. It started fighting before reaching Moscow. Not long after fighting began, winter came. Finally, because the Italian army was not up to standard, leading to ultimately failing and sinking, losing in this distant Siberia.

This anyway gives us some joy for future generations. If there was no Italian army, the end of World War II might not have ended at a certain time, maybe not everyone would have lost their country. This is quite an interesting thing about the Italian army. After World War II, Lamborghini returned to Italy. At that time, Italy and Japan faced similar situations: countries urgently needed reconstruction, needing production tools and material transport vehicles, etc. Vehicle performance at the time was difficult to meet demands. Lamborghini found a business opportunity here. He purchased a large number of abandoned military vehicles from the army and converted them into tractors.

The earliest product of the Lamborghini company was this tractor. The tractor was its pioneering work. There are anecdotes circulating about disputes between Lamborghini founder and Ferrari founder Enzo, actually this grudge really exists, not fictional rumors. Lamborghini founder encountered a clutch failure while driving a Ferrari 250 GT, proposed improvement suggestions to Enzo Ferrari but was looked down upon. The other party thought he was just a tractor manufacturer, not worthy of instructing on sports car manufacturing. This arrogance prompted him to determine to build a top-tier sports car brand, finally the Lamborghini brand was born. Enzo, the early Ferrari founder, he was a racing enthusiast. He devoted all his energy and funds to racing cars, did not pay attention to civilian versions, leading to mediocre performance of civilian vehicles, triggering numerous complaints from car owners. Lamborghini founder Ferruccio Lamborghini was a senior sports car enthusiast, owning many famous cars such as Alfa Romeo, Lancia, Maserati, etc. In 1958, he bought his first Ferrari 250 GT. When driving this car, he once encountered a clutch failure, causing the race car to lose control and accidentally injure spectators. For this reason, he complained to Ferrari company many times. However, Enzo Ferrari did not value his feedback, but contemptuously stated that Ferruccio was just a person who made agricultural machinery, not worthy of pointing out how to make sports cars, even implying he had no ability to drive Ferrari 250 GT. Finally, Ferruccio found suitable spare parts in his company warehouse and solved the vehicle failure on his own.

Lamborghini also had some background, he served in the army, then opened his own factory, which was making tractors. He met Enzo Ferrari, proposed to him: Your cars are unreliable, can the transmission be improved? I can't even shift gears. Enzo responded with one sentence at the time, this sentence drove Lamborghini crazy directly — Enzo said, I don't need a tractor maker to teach me how to make sports cars. It was this sentence that spawned the birth of a supercar brand. The angry Lamborghini returned home.

Vowed I must create a sports car brand, this company of mine has only one purpose, fighting to the death with Ferrari, not giving up until the goal is reached, until today, now Lamborghini is under the Audi brand, the current packaging is also fighting against you Ferrari for this lifetime, until death, still to this day, this is the only purpose of Lamborghini founder to create this company.

So in the very beginning stage of Lamborghini establishing the company, he actually had no talents, although he himself knew some mechanical knowledge, but independently designing supercars was not easy. So he started poaching. He went to Ferrari, Maserati to poach various engineers. He poached a very heavyweight figure. This heavyweight figure was Ferrari's chief designer, precisely the engineer who designed Ferrari 250 GT at that time, named Bazzini. Why did this person leave Ferrari? Regarding the specific reason for his leaving Ferrari, there are different stories.

Many versions. Some say at that time Bazzini told Enzo we want to design an independent rear suspension, Enzo immediately vetoed, believing he could not complete the design. Then the second version is because Enzo dismissed his good friend Guantini for no reason, who was then the manager of the Ferrari automotive department at that time, they were buddies, fired this buddy for no reason, this Bazzini left in anger, after he went to Lamborghini.

This move made Ferrari extremely regretful. He went to Lamborghini and designed a model for Lamborghini. A product that could confront Ferrari immediately, what car is it? 3.5-liter 12-cylinder engine, has 360 horsepower, directly challenging Ferrari. This car is called 350 GT, Lamborghini's first supercar. This car was designed successfully in 1962, and in 1962 Lamborghini registered the Lamborghini Automobile Company, started producing its own cars in 63, opened a factory, so from then on. A tractor brand became a supercar brand. The story of a legendary figure from a farming family, starting from scratch, struggling tirelessly, unfolded, still revered by people today.

Everyone can check relevant records from various eras. The Supercar Yearbook will mention Lamborghini's two classic supercars without exception. One is called Countach, one is called Miura. These two sports cars are very classic, both products from after the 1970s. Although Lamborghini did not proclaim to stand opposed to Ferrari to the death, in body design and technology R&D, it has always targetedly made up for Ferrari's weaknesses. For example, he made improvements. On his 5-speed transmission, reverse gear, he actually designed a synchronizer for you, which didn't exist in those days. At that time Ferrari's reverse gear had no synchronizer, which would cause the engine to stall very easily when parking, moving front and back, and it was hard to shift gears, often causing gear grinding phenomenon. Lamborghini after improvement, added the synchronizer, making the car more stable, easier to park.

A characteristic of Ferrari, its horsepower is very powerful, but often criticized by owners for poor braking. Lamborghini from then on adopted very large brake discs, improving braking efficiency, effectively controlling the car, this is Ferrari's weakness. In 1966, at the Geneva Motor Show, Lamborghini launched a legendary sports car, called 400GT. 400GT has 320 horsepower, instantly defeated Ferrari, Maserati, Aston Martin, etc., this is called the Demon. This car's top speed can reach 270 km/h, in 1966 this was the top speed record. In 1971 it launched the second generation P400SV, max horsepower 385, top speed 300, this was the fastest car in the world at that time. At that time, the company was at the peak of rapid development.

In 1973 an event happened, this founder Lamborghini left his company dejectedly, went to northern Italy to find a vineyard, lived a pastoral life, handed over the enterprise he had struggled to run for more than 20 years to others. The root of this matter lies in himself. In 1971, at that time, some countries in South America purchased tens of thousands of tractors from Lamborghini. At that time Lamborghini did not have enough funds. To invest in production lines, including buying raw materials, equipment, etc., you need a loan, so he borrowed a large amount of money from the bank. Unfortunately, after the tractor orders were completed, the countries in South America did not pay. And coincidentally came the 1971 coup, this money basically got whitewashed, completely clean, nothing left.

Unable to repay the bank's huge loan, what to do? As a result, in 1973, there was a Swiss person named George Henri, he bought 51% of Lamborghini shares. In 1974, he acquired the remaining 49% shares. At that time BMW was cooperating with Lamborghini. BMW wanted Lamborghini to help design a sports car for them, that was BMW's M1. But after a few months of cooperation, BMW directly terminated the contract, not cooperating with you anymore. Why? Because when you develop a car model, the R&D cost is very high. At that time, Lamborghini couldn't sustain livelihood at all, could only rely on government support, days were very hard. So at that time BMW and Lamborghini quarreled and split up, stopped making it.

1977, for Lamborghini can be called disaster strikes twice. At that time, it was deep in the aftermath of the first oil crisis — this crisis changed the structure of the European and American automobile industry drastically. High fuel consumption models were neglected by the market, while Lamborghini focusing on large displacement sports cars took the first hit. Added to poor management, the brand was then on the brink of bankruptcy. Originally the government did not want it to go bankrupt, so invited the founder back, stating willingness to sell the brand at 65% of the price, letting him continue operations. But Lamborghini founder had a concept, a good horse does not eat returning grass, very stubborn, finally gave up. Until 1980, the Mimram family acquired Lamborghini, the purchase price at the time was 3.8 billion Lire (equivalent to 3 million USD). Under Mimram's leadership, Lamborghini company achieved unprecedented huge development. But this family had some problems in management. They launched a plan called 132 plan. He wanted to abolish all previous models. We mentioned before Lamborghini multiple sports cars in all world yearbooks you can find, as a result he wanted to wipe out all those past things, rename, establish new system. You are like now Infiniti, wiping out what past G37 etc., FX35 are all gone, all renamed. But new car R&D requires a large amount of capital investment. Finally, related attempts ended in failure. After that, Lamborghini company was acquired by Chrysler.

After the acquisition in the 1990s, Chrysler helped Lamborghini develop a model. This model is extremely legendary, perhaps you have played the game 'Diablo' — the pronunciation of this name may not be completely accurate. In February 1993, Lamborghini founder Lamborghini himself passed away. He was 72 years old when he passed away. Between 1993 and 1995. It changed three owners. This brand, early November 1993, after Lee Iacoca retired at Chrysler, suddenly signed a contract with Mega Tech group registered in Bermuda belonging to Indonesian conglomerate SETCDO, transferred Lamborghini manufacturing plant and technology department to the other party for 41 million USD. Before that, in 1991 the Diablo model reached sales peak, helping Lamborghini get rid of deficit, but after 1991 the world economy was down again. This transaction happened at the node of founder Ferruccio Lamborghini's death (February 1993), brand launching Diablo VT and 30th anniversary special edition of the factory, quite the meaning of guests leaving and tea cooling. In 1995 there was a president, the former Indonesian president was called Suharto, he had a son who was idle all day called Tommy. Tommy bought 60% shares, becoming the first generation head of Lamborghini. But Tommy was not a suitable operator. Suharto was deeply involved in political and economic scandals after the Southeast Asian financial storm. Went to prison. And this son Tommy also went to prison in 2000 respectively. Should be 2000, not 2002 also went to prison.

So until 1998, Lamborghini's future was lit up. That is to say, 5 years after the Lamborghini founder passed away, this brand was targeted by Audi company, acquired all its assets, became Lamborghini's new owner. So in 1999, June. Who did Audi hire? Former Ferrari General Manager named Greg, appointed as Lamborghini new President, continuing the Lamborghini founder's entrepreneurial purpose, fighting to the death with Ferrari, not giving up until the goal is reached.

Audi's strength in the industry is eye-catching. Lamborghini can continue to develop supercars. He basically doesn't need to worry about funds at all, no need to worry. So in 2001 launched a model called Murcielago. Murcielago's front face headlights were trapezoidal design, its senior brother Gallardo's headlights were long strip shape. The two cars are called 'Big Bull' and 'Small Bull' respectively by car fans. Gallardo's headlight is a long strip, respectively called this Big Bull and Small Bull. At that time, in 2007, Lamborghini developed a historically most expensive model, called Reventon. At that time, how much was the selling price? 1.4 million USD, everyone know? Buying a BMW X5 only needs 50,000 USD, this thing 1.4 million, compared to Ferrari top production sports car Enzo at that time. 600,000 USD expensive by almost half. Recently in Feng Xiaogang's movie 'Old Boys' his son scratched someone's car. Enzo, remember Enzo was only 600,000 USD, this Reventon 1.4 million is off by half plus.

In 2011 developed a new model called Aventador. The full code of this model is LP700-4. This car is still the eye-catching focus on the road to this day, the return rate is very high. Its color is a bit like who? A bit like Ford Fiesta ST that color. Rose color, salmon pink model, very beautiful. One person's spiritual world can push the birth of a sports car company, seemingly fierce and invincible, in reality weak, production and sales volume is always the way. Personal art, in the end you cannot resist large-scale industrial production. Fortunately Audi was able to recognize its unique value. You can still feel the anger of this bull's muscles tensed. Good, thank you everyone.

   呢一期我哋聊一個意大利嘅傳奇跑車品牌蘭博基尼啊。一提起蘭博基尼，有咩樣印象？首先我嘅印象係佢係一輛非常低矮嘅跑車，後輪非常嘅寬，加速能力非常之強勁，仲有就係佢嘅聲浪非常之無敵，佢要比德國車嗰啲超級跑車，聲浪更加嘅嘹亮，更加嘅性感，咁你亦都可以從佢車身設計方面搵到一啲呢個品牌獨特嘅氣質，車身線條沒有任何圓滑過渡，全部係銳利嘅棱角，風格十分囂張。

你從佢車頭個標志亦都睇得出係一隻憤怒嘅公牛，據話個標志亦都能夠代表佢嘅創始人蘭博基尼，佢一生嘅性格都係挑戰極限、高傲不凡、豪放不羈。。蘭博基尼品牌嘅命運可謂曲折離奇，比之前提到過嘅任何品牌都要離奇。佢喺早期憑藉 1966 年推出嘅 Miura 運動跑車快速發展，但 1973 年全球金融危機同石油危機導致銷量下滑，創始人費魯吉歐·蘭博基尼於 1974 年退休並出售公司。此後公司命運多舛：1978 年破產，1980 年由 Mimram 兄弟接管並投資擴展產品線；1987 年被克萊斯勒收購，1993 年轉售俾 MegaTech；1998 年最終被大眾集團旗下嘅奧迪收購，成為其旗下品牌。。呢個創始人佢係喺 1916 年出世嘅，當時生喺意大利一個農民家庭，從小對機械好鍾意，以致佢後來上中學嘅時候，佢學嘅專業係機械工程類方面嘅，大學畢業之後佢就去咗軍隊，同我哋上一期聊嗰個安德烈·雪鐵龍好相似。喺讀書期間學機械，參軍入伍，不過佢入伍之後，佢去嘅部門比較高大上，係意大利嘅航空基地。佢主要負責汽車嘅維護同測試工作。第二次世界大戰結束後，意大利戰敗，佢被盟軍俘虜，關押喺愛琴海嘅羅德島。喺殘酷嘅二戰期間，意大利軍隊卻俾全世界帶咗唔少笑話。

意大利俾人帶來嘅樂趣最多嘅，如果將德國嘅戰鬥力比作 100，日本係 0，意大利就係 -100。哈，係呢個級別，當時意大利墨索里尼舉全國之力調動百萬大軍進攻希臘，因為佢睇到德國全世界基本上喺歐洲推完咗，叱吒風雲。佢覺得，作為德國呢個「大哥」嘅「小弟」，自己想試下身手，以為希臘好欺負，結果深陷戰爭泥潭。陷完之後跟大哥講，大哥你快啲救我呀，我陷咗。德國原本唔想援助佢，但後來考慮到局勢，認為必須給予支持。你講嗰個日本離佢咁遠都幫唔到忙，所以佢唯一一個歐洲盟友就係意大利嗰邊無辦法支持佢，結果德國調動咗 17 個軍隊 17 個師去希臘，去解圍去，結果一個禮拜把希臘拿下。你就睇下德國戰鬥力有多強啊。

打完希臘之後，就覺得唔啱路，因為佢本身兵力準備係調往蘇聯嘅，去攻莫斯科繞咗一大圈，耽誤咗好耐，結果就喺秋天趕到咗伏爾加格勒，快到莫斯科仲未到達就開始打，無打幾耐就迎嚟寒冬，最後都係因為意大利軍隊唔爭氣，導致最終折戟沉沙，輸喺呢個遙遠嘅西伯利亞。

呢個反正亦都給我哋後人啲歡喜，如果冇意大利嘅軍隊，可能二次世界大戰點結束，唔知要打幾耐先至停，可能唔一定邊個國家先亡，呢個係意大利軍隊挺有趣嘅事。二次世界大戰結束後，蘭博基尼回到意大利，當時意大利同日本面臨住相似嘅處境：國家亟待重建，急需生產工具同物資運輸車輛等。當時嘅車輛性能難以滿足需求，蘭博基尼從中發現咗商機，佢喺軍隊採購咗大量廢棄軍車，將佢改裝成拖拉機。

蘭博基尼呢間公司最早嘅產品就係呢架拖拉機，拖拉機係佢嘅一個開山之作，民間流傳住蘭博基尼創始人同法拉利創始人恩佐產生糾紛嘅段子，實際上呢段恩怨確有其事，並唔係虛構傳聞。蘭博基尼創始人因駕駛法拉利 250 GT 時遭遇離合器故障，向恩佐·法拉利提出改進建議卻遭到輕視，對方認為佢只係拖拉機製造商，唔配指導跑車製造。呢份傲慢促使佢決心打造頂級跑車品牌，最終蘭博基尼品牌應運而生。，早期法拉利創始人恩佐，佢係一個賽車愛好者啊。佢將所有精力同資金都投入到賽車上，對民用版車款卻唔上心，導致民用車輛性能平庸，引發咗眾多車主嘅投訴。蘭博基尼創始人費魯吉歐·蘭博基尼係資深嘅跑車愛好者，擁有阿爾法·羅密歐、藍旗亞、瑪莎拉蒂等多款名車，1958 年佢購入咗屬於自己嘅第一架法拉利 250 GT。駕駛呢款車嘅時候，佢曾遭遇離合器故障，導致比賽車輛失控並誤傷觀賞民眾，為此佢多次向法拉利公司投訴。然而恩佐·法拉利非但冇重視佢嘅反饋，仲輕蔑咁表示費魯吉歐只係製造農業機械嘅人，唔配指導點樣製造跑車，甚至暗示佢冇能力駕駛法拉利 250 GT。最終，費魯吉歐喺自己公司嘅倉庫搵到合適嘅備用配件，自行解決咗車輛嘅故障。

蘭博基尼都有一定嘅背景，佢曾喺軍隊服役，之後自己開工廠，係製造拖拉機嘅。佢約見咗恩佐·法拉利，向對方提出：你哋嘅車唔靠譜，變速箱邊度能改進？我連檔都掛唔上。恩佐當時就回應咗一句說話，呢句話直接令蘭博基尼氣瘋咗——恩佐講，我用唔著一個造拖拉機嘅來教我點樣造跑車。就係呢句話，催生咗一個超級跑車品牌嘅誕生。憤怒嘅蘭博基尼回到屋企。

發誓我一定要創立一個跑車品牌，我間公司就一個宗旨，誓死同法拉利一決雌雄，唔達目的誓不罷休，一直到而家，而家蘭博基尼係喺奧迪品牌之下，而家嘅方針亦係呢一輩子就同你法拉利對著幹，唔死不休，到而家都係，呢個就係蘭博基尼創始人開創呢間公司嘅一個唯一嘅宗旨。

咁喺蘭博基尼建立公司嘅開始階段，佢其實冇咩人才，佢本人雖然識少少機械知識，但想獨立設計超級跑車都唔係易事。，佢就開始挖牆腳，佢上法拉利、瑪莎拉蒂挖各種工程師，佢挖到咗一個非常重量級人物，呢位重量級人物係法拉利嘅首席設計師，正係當時設計法拉利 250 GT 嘅工程師，名為貝薩里尼。那個人點解離開法拉利？關於佢離開法拉利嘅具體原因，講法唔同。

版本好多，有啲人話當時呢個貝塔里尼跟呢個恩佐說我想設計一款獨立嘅後懸架，恩佐當下就否決，認為佢無法完成該設計。咁第二個版本係因為話呢個恩佐無緣無故咁解僱當時佢嘅好朋友，當時任呢個法拉利嘅汽車商務部嘅經理叫甘蒂尼，佢哋係好兄弟，無緣無故就將呢個兄弟解僱咗，呢個貝塔里尼一怒之下走咗，結果佢去咗蘭博基尼之後。

呢個舉動令法拉利後悔唔已。，佢到咗蘭博基尼就俾蘭博基尼設計咗一款。即刻就能對抗法拉利嘅產品，咩車呢？3.5 公升 12 缸引擎，擁有 360 匹馬力，直接向法拉利發出挑戰。呢款車叫 350 GT， 係蘭博基尼第一款超級跑車。呢款車係喺 1962 年設計成功嘅，而且喺 1962 年蘭博基尼註冊咗蘭博基尼汽車公司，63 年開始生產自己嘅汽車，開咗工廠，咁由呢之後。一個拖拉機品牌變成咗超級汽車品牌。一個出身農民家庭、白手興家、奮鬥不息嘅傳奇人物嘅故事就此拉開帷幕，直至今日均受住人們敬仰。

大家可以去查閱各個時代嘅相關記錄，超級跑車年鑑中無一例外都會提到蘭博基尼嘅兩款經典超級跑車。，一款叫康塔奇，一款叫穆拉，呢兩款跑車非常經典，都係來自 20 世紀 70 年代以後嘅產品。蘭博基尼雖然未揚言同法拉利誓死對立，但喺車身設計同技術研發中，始終針對性咁彌補法拉利嘅短板。你比方話佢做咗改進，佢喺呢個五檔變速箱、倒檔齒輪上面居然俾你設計個同步器，嗰個年代可冇，當時法拉利嘅倒檔上面冇同步器，就會導致喺停車嘅時候，前後移車嘅時候非常容易熄火，而且好難掛檔，經常會產生打齒嗰種現象。蘭博基尼經過改進，佢就加咗同步器，令車更加平穩，更加容易去停車。

法拉利嘅一個特點，佢嘅馬力好勁，但係經常被車主詬病煞車唔好。蘭博基尼從嗰陣開始就採用非常大嘅煞車碟，提高煞車效能，有效對呢台車進行控制，呢個就係法拉利不足嘅地方。喺 1966 年，喺日內瓦車展上，蘭博基尼發佈咗一款傳奇跑車，叫 400GT。400GT 擁有 320 匹馬力，一腳就將咗咩法拉利，咩瑪莎拉蒂阿斯頓馬丁全擊垮，呢個被稱為惡魔啊。呢款車極速可達 270 公里，喺 1966 年呢個係最高車速紀錄。1971 年佢推出咗第二代嘅 P400SV，最大馬力 385，最高車速 300，呢個係當時世界上最快嘅汽車。嗰時，呢間公司正處於高速發展嘅巔峰期。

喺 1973 年出咗件事，呢個創始人蘭博基尼黯然咁離開咗自己嘅公司，到意大利北部搵咗一個葡萄園，過起咗田園生活，就將自己苦苦經營咗這 20 多年嘅企業拱手相讓咗。呢件事嘅根源在於佢自己。1971 年嘅時候，當時南美洲一些國家向蘭博基尼採購咗上萬架拖拉機，當時蘭博基尼冇足夠嘅資金。要投入生產線，包含買原料、買設備乜乜嘅，你需要貸款，所以佢從銀行貸咗大量款項。，好不幸，拖拉機訂單做完之後，對方國家南美洲嗰啲國家並冇付款，而且正好遇上 1971 年政變，呢筆錢基本就被洗白咗，一乾二淨，乜都冇剩。

無力償還銀行嘅巨額貸款，點算好？結果喺 1973 年，有個瑞士人叫喬治亨利，佢就買咗蘭博基尼 51% 股份，1974 年，佢又收購咗剩餘 49% 股份。，當時寶馬係同蘭博基尼有合作，寶馬係想令蘭博基尼幫佢設計一款跑車，就係寶馬嗰個 M1，但係合作幾個月寶馬就直接終止合約咗，唔同你合作咗。點解呢？因為你開發一個車型研發，佢嘅研發費用非常高，當時蘭博基尼根本就冇法維持生計咗，只能靠呢個政府扶持，日子非常艱難啊。所以當時寶馬就跟蘭博基尼就鬧翻咗，就唔整咗。

1977 年，對蘭博基尼而言可謂禍不单行。當時，佢正深陷第一次石油危機嘅餘波之中——呢場危機令歐美汽車業格局劇變，高油耗車型被市場冷落，而主打大排量跑車嘅蘭博基尼首當其衝。再加上自身經營唔善，品牌當時已瀕臨破產。最初政府並唔想佢倒閉，於是邀請創始人返嚟，表示願意以六五折嘅價格將品牌出售，叫佢繼續經營。但是蘭博基尼創始人有個理念，好馬唔食回頭草，好犟，最終放棄咗啊。一直到 1980 年，米蘭姆（Mimram）家族收購咗蘭博基尼，當時嘅買價係 38 億里拉（合 300 萬美元），喺米蘭姆嘅統領下，蘭博基尼公司取得咗前所未有嘅巨大發展。但係呢個家族喺經營方面有些問題，佢哋推出咗一個計劃，叫 132 計劃，佢要把以前所有嘅車款全部廢除。我哋之前講蘭博基尼多款跑車喺全世界各個年鑑上面你都能搵到，結果佢想將以前嗰啲嘢全部抹殺掉，重新命名，建立新嘅體制。你就像而家英菲尼迪似嘅，將咩過去 G37 乜乜都給抹咗掉，FX35 都冇咗，都換咗名。但係新車研發需要大量資金投入。最終相關嘗試以失敗告終，此後蘭博基尼公司被克萊斯勒收購。

20 世紀 90 年代收購完之後，克萊斯勒幫蘭博基尼開發咗一個車型，呢款車型極具傳奇色彩，或許你曾玩過遊戲《暗黑破壞神》（Diablo）——呢個名稱嘅發音未必完全精準。喺 1993 年 2 月份，蘭博基尼嘅創始人蘭博基尼本人離開人世咗。佢離世時享年 72 歲，1993 年至 1995 年間。佢換咗三任主人，呢個品牌 1993 年 11 月初，克萊斯勒喺艾科卡退休後，突然同印尼大財團 SETCDO 所屬、喺百慕大註冊嘅梅佳 - 泰克（Mega Tech）財團簽訂合約，以 4100 萬美元將蘭博基尼嘅製造廠同技術部門轉讓俾對方。此前 1991 年鬼怪車型曾達銷售峰值，幫蘭博基尼擺脫赤字，但 1991 年後世界經濟再度唔景氣，呢次交易發生喺創始人費魯吉歐·蘭博基尼逝世（1993 年 2 月）、品牌推出鬼怪 VT 同建廠 30 周年特別版嘅節點，頗有啲人走茶涼嘅意味。95 年有一個總統，前印尼嗰個總統叫蘇哈托，佢有個兒子成天游手好閒嘅叫托米。托米買咗 60% 股份，成為蘭博基尼第一代掌門人。但托米並唔係合適嘅經營者，蘇哈托喺東南亞金融風暴後深陷政治同經濟醜聞。入獄咗，而且呢個兒子托米佢都係分別喺 2000 年。應該係 2000 年，唔係 2002 年都入獄咗。

咁直到 1998 年，蘭博基尼嘅前途先見到光。即係話喺蘭博基尼創始人逝世後 5 年，呢個品牌被奧迪公司給瞄中咗，收購咗佢所有嘅資產，成為蘭博基尼新主人。咁喺 1999 年。6 月。佢奧迪請邊個呢？前法拉利總經理叫格雷克，任命為蘭博基尼新總裁，繼續保持蘭博基尼創始人嘅創業宗旨，誓死同法拉利一決雌雄，唔達目的誓不罷休。

奧迪嘅實力喺行業內係有目共睹嘅，蘭博基尼可以繼續開發超級跑車，佢根本就用唔著擔心乜資金咗，唔使擔心，所以在 2001 年推出咗一個車型叫蝙蝠。蝙蝠嘅前臉大燈為梯形設計，佢嘅同門師弟蓋拉多嘅大燈則係長條造型，兩款車分別被車迷稱為「大牛」同「小牛」。蓋拉多嗰個車頭車燈係一個長條嘅，分別叫呢個大牛同小牛，當時嗰個年代，喺呢個 2007 年嘅時候，蘭博基尼開發咗一個歷史上最貴嘅車型，叫雷文頓，當時售價幾錢呢？140 萬美金，各位知唔知？買一台寶馬 X5 只需要 5 萬美金，呢個嘢 140 萬，比當時法拉利頂級量產跑車嗰個恩佐。60 萬美金貴咗接近一大半。前段時間馮小剛電影《老炮兒》裡面佢兒子將人車劃咗。恩佐，記得恩佐先至 60 萬美金，呢個雷文頓 140 萬差一半仲多。

喺 2011 年嘅時候開發咗一個新車型叫 Aventador，呢款車型嘅完整代號為 LP700-4，呢款車直至今日都係馬路上嘅吸睛焦點，回頭率極高。，佢嘅顏色好似邊個呢？好似福特嘉年華 ST 嗰個顏色。玫瑰色，鮭魚粉色嘅一個車型，非常靚，一個人嘅精神世界可以推動一家跑車公司嘅誕生，看似勇猛無敵，實則勢單力薄，產銷量先至永遠係王道。個人藝術，終究你都抵唔過大規模嘅工業生產，幸好奧迪能夠認識到佢嘅獨特價值，你依然能夠感受到呢頭公牛肌肉緊绷嘅憤怒情緒，好，多謝大家。

从一台超级SUV，到一件专属“艺术品”，兰博基尼正在重新定义豪华性能车型的价值。近日，全球限量630台的兰博基尼Urus SE“Tettonero”特别版亮相北京。这款融合800马力混动性能与极致个性化设计的车型，不仅代表着Urus家族在设计层面的进一步突破，也成为兰博基尼展示Ad Personam高级定制理念的重要载体。

兰博基尼汽车中国内地及香港、澳门执行总经理Konstantin Sychev先生

我们也在活动现场，采访了兰博基尼汽车中国内地及香港、澳门执行总经理Konstantin Sychev先生，他也分享了兰博基尼对于超级SUV未来发展的思考，以及Ad Personam高级定制理念、混动化战略和客户体验建设的最新规划。而消费者对于一台顶级性能车型的期待，已经不再局限于动力参数和机械性能，而是更加关注车辆是否能够体现自身独特的审美、生活方式以及个人身份表达。这一趋势，在兰博基尼Urus SE“Tettonero”特别版上体现得尤为明显。

Q：从设计到混动性能这两个方面来说，特别版在普通版Urus SE的基础上做了哪些专属调校的设计与巧思？Tettonero这个名字的背后，兰博基尼想传递怎样的超级SUV美学表达？

Konstantin Sychev：“Tettonero”这个名字主要强调车辆顶部采用的亮黑色设计。它突显了车身轮廓，车身侧面还配有对比色条纹。此外，车辆周围配有一些亮黑色元素，与车顶相搭配。在动力系统方面我们没有做任何改动，因为Urus SE的动力系统本身就是我们的客户——尤其是中国客户——所欣赏的。因此，我们是在车辆个性化定制上更进一步。

我来分享一个数据：2025年，在兰博基尼总部圣亚加塔·波隆尼生产的全部车辆中，有96%至少选装了一项Ad Personam个性化定制选项。

再聊聊本次这款新车型：放在Urus车系里看，630台的规模十分限量。我们从Centro Stile设计中心的设计师那里汲取灵感，再结合Ad Personam的定制能力，打造出我们刚才所展示和介绍的这些特色。而且，这两款新引入Urus SE车型的外观颜色只是整个定制化选择的一部分，整车还有更多的差异化配置。特别版有超过70种个性化搭配组合可供挑选；在此基础上，客户还能结合品牌完整外观色库叠加更多高阶定制，打造独一无二的专属座驾。

Q：想了解一下兰博基尼在个性化定制方面的发展情况以及在中国市场的规划，以及这次为什么会选择Urus来打造一台专属车型？

Konstantin Sychev：首先，关于为什么选择Urus。在中国，我们的客户同样非常看重的一点是，当他们下单订车时，这辆车是为他们量身打造的，而且与路上其他车辆不同。

对于超级跑车，例如Temerario，我们从生产之初就全面开放了个性化定制。而对于Urus，我们则是逐步开放更多的个性化定制选项。这也是为什么这款限量版对我们如此重要，因为它真正突显了像Urus这样的车型系列在个性化定制项目上的能力。这是我们面向全球的统一战略，但中国消费者对个性化的需求与热爱格外突出。从订单数据、客户订车选择中，我们能清晰感受到大家对车辆专属定制极高的热情。

Q：2026年是兰博基尼全系混动产品完整落地中国的关键一年，能否请您复盘截至目前中国市场整体交付结构、客户画像变化。对比2025年，混动车型、SUV与双门超跑在中国市场的需求占比发生了哪些核心变化？

Konstantin Sychev：首先，中国始终是兰博基尼的战略市场，并且未来依然如此。

关于混动化，我们的客户真正看重的是兰博基尼与生俱来的品牌基因，即驾驶乐趣。对我们而言，混动化不仅是提升车辆性能和功率的绝佳方式，更是通过不同的驾驶模式、变速箱和悬架调教，让驾驶变得更有乐趣。而且我们看到，兰博基尼的混动化战略已被证明是成功的。

从Revuelto开始，它是兰博基尼有史以来量产车中动力最强的车型，无论全球市场还是中国市场，都取得了真正的成功。我们看到许多客户都非常享受这台车所带来的整体体验和专属感。然后是Urus，Urus SE凭借其混合动力系统，不仅动力更强劲，驾驶起来也更快。至于Temerario，情况也是如此，它也同样是动力与操控性、灵活性和驾驶乐趣的令人难以置信的组合。

需要强调的是，这三款车型的核心都是内燃机，而我们是将混动技术作为性能增强手段来使用的。这套产品战略，无论在中国还是全球各地市场，都十分契合兰博基尼的品牌定位，市场反响极佳。

说到客户群体，我们在中国的客户画像一直以来非常一致。中国依然是兰博基尼最年轻的市场之一——如果只看去年收集和交付的订单，我们客户的平均年龄大概在32到35岁之间，约比世界其他地区的客户群体年轻10岁左右。

这些客户非常热衷于品牌带来的专属体验，一方面是我们前面提到的车辆个性化定制服务；另一方面，品牌也为中国消费者量身打造了各类专属体验项目。我们也看到一个持续的趋势：越来越多的女性车主加入兰博基尼大家庭。与全球平均水平相比，中国市场的女性车主比例略高一些，我们认为这也是一个非常积极的信号。

Q：近年来，同集团旗下品牌也在为保障经销商盈利能力对在华经销商网络进行相应的调整，兰博基尼是否也有类似的计划？此外，兰博基尼在部分区域的服务网络还在逐步拓展中，消费者买车时跑远一点可以接受，但如果每次保养也都要跑很远，难免会影响体验感。兰博基尼是否会考虑借助集团资源来为车主提供支持？

Konstantin Sychev：关于经销商网络，兰博基尼在中国采用的是品牌专属4S门店运营模式。对于我们而言，经销商网络的规划不是短期行为，而是一项战略布局。当然，我们也在密切关注市场动态，并相应调整策略。

首先，在全系车型混动化的同时，我们为客户提供五年保养计划，无论客户身处何地都能享受。我们必须将服务覆盖到每一位用户，确保他们能够通过官方经销商获得标准统一、品质到位的服务。因此，除了五年保养计划之外，如果客户所在的地区离经销商较远，我们配套提供拖车服务，将车辆拖送到经销商门店进行保养，然后再送回客户手中。

对我们而言最重要的是客户满意度。即使经销商不在附近，我们也提供配套的售后服务方案，让客户对兰博基尼的车辆维保事宜上全无后顾之忧。

我们没有与其他品牌合作提供售后服务的计划。兰博基尼依托自有专业授权经销网络、专业技术人员、专用设备，以及专注于兰博基尼客户体验的服务团队。对我们而言，维持统一高标准服务品质、坚守品牌专属服务标准至关重要。

Q：“向金牛座之心前进”大家已经很熟悉了，后续会有一款2+2布局的插电混动新车，想问一下目前整体进展怎么样，有没有一些关键的时间节点可以透露？您怎么看中国市场的演变，对兰博基尼未来的方向会有什么影响？关于个性化定制，兰博基尼会不会考虑提供一些优秀的案例或者推荐的固定搭配方案，给用户一些参考或者指导？

Konstantin Sychev：我们一直在密切关注市场发展，而超豪华细分市场，尤其是超级跑车领域，客户对纯电动车型的接受度并不高。与此同时，我们不仅在全球范围内，更在中国市场收获了客户对混动车型的积极反馈。

因此，我们对“向金牛座之心前进”战略进行了重新审视与调整，计划全系车型采用混合动力系统，包括未来的第四款车型。关于这款车型，后续将有相关更新信息发布，但现阶段谈论细节为时尚早。

关于个性化定制，这完全取决于客户的需求。在经销商店内，我们有像现在所在的Ad Personam定制工作室，让客户了解个性化定制的可能性。如果客户有更深入的定制需求，我们可以安排客户与圣亚加塔·波隆尼的Ad Personam工作室进行线上沟通，中国客户也可以选择亲自前往工作室进行面对面沟通。

无论定制程度如何，我们的 Ad Personam专属定制团队都会全程对接。当客户有特殊的定制需求时，团队会与客户协同打磨方案，在贴合客户需求的同时，由设计师提供专业参考建议。每一套定制配置，在车辆投产前都会经过专业人员逐一审核把关。

兰博基尼Urus SE“Tettonero”特别版于2026米兰设计周全球首发后，现已限时登陆兰博基尼北京展厅，为品牌爱好者提供近距离感受兰博基尼个性化定制极致表达的专属契机。

Urus SE“Tettonero”特别版由兰博基尼Centro Stile设计中心与Ad Personam高级个性化定制工作室联合打造，全球限量630台，搭载800马力混动系统，成为定制自由度最高的Urus车型，提供兰博基尼特别版系列史上最丰富的色彩组合方案。

兰博基尼汽车中国内地及香港、澳门执行总经理Konstantin Sychev表示：“兰博基尼Ad Personam高级个性化定制项目让客户能够打造一台真正反映个人风格的座驾。在中国市场，我们持续看到客户对个性化定制的强劲需求，他们不仅追求卓越的性能与设计，更希望在忠于兰博基尼纯正品牌基因的同时，创造真正独一无二的作品。”

Urus SE“Tettonero”特别版提供六款专属车身配色——Arancio Xanto（橙色）、Bianco Asopo（白色）、Grigio Telesto（灰色）、Viola Pasifae（紫色），以及首次应用于Urus车型的Giallo Tenerife（黄色）与Verde Mercurius（绿色）。搭配采用标志性Nero Shiny亮黑涂装的上部车身、车顶、后扰流板、支撑杆、立柱与排气尾管，形成极具张力的视觉对比。同步提供六款外观装饰配色、六款刹车卡钳配色、多规格轮毂，及前门下方“63”专属标识定制镌刻——致敬兰博基尼品牌诞生之年。

内饰以Nero Ade（黑色）为主调，提供六种对比色与12种专属刺绣配色，碳纤维套件与专属十周年纪念铭牌，进一步彰显Ad Personam定制服务的极致匠心。座舱内还可额外装配多处碳纤维饰件。

性能方面，4.0升双涡轮V8发动机配合永磁同步电动机，综合输出800马力，峰值扭矩950牛·米，零百加速仅需3.4秒，最高时速达312公里/小时。

此次登陆中国市场，Urus SE“Tettonero”特别版充分彰显兰博基尼将混动性能、大胆设计及Ad Personam高级个性化定制的无限可能相结合的坚定承诺，为客户呈现超级SUV的专属演绎。