发车仪式的时间地点可以简单记录:10月22日,深圳腾势总部礼宾楼外场;主题是“深圳腾飞 中国腾势”;事件为APEC官方指定用车首批发车。简洁的信息背后,是中国豪华新能源品牌迈向世界舞台的完整叙事。首批车辆的到位,标志着保障工作进入实战阶段。
APEC会议将于2026年11月在深圳举行,中国第三次以东道主身份登场,深圳首次承办世界级盛会。会议服务的每一环都关乎形象,其中官方指定用车被称为“第一窗口”——展示汽车工业智造水准的同时,也在检验产品力与品牌综合实力。会议议程紧凑,车队调度必须精确到分钟。
官方合作伙伴的身份之外,真正的考验在数字里:近700台车、600多台腾势D9、21个经济体的服务对象。比亚迪与腾势为2026年APEC会议搭建的这套出行保障体系,规模在中国品牌服务国际盛会的历史上排在前列。车队的规模,也决定了突发情况的响应能力。
发车仪式的发言环节,腾势汽车总经理李慧的表述被现场多次掌声打断:世界大事有腾势,从来由一场场国际盛会检验;深圳造的车迎接深圳办的盛会,是绿色答卷,也是时代印记。这份底气的外在证据,是博鳌、东盟博览会、达沃斯、APEC林业部长级会议的“常驻嘉宾”履历。服务标准的外事化,是品牌软实力的体现。
市场端的成绩单同样硬核。自2022年上市以来,腾势D9累计销量突破35万台,并连续三年(2023、2024、2025)荣膺中国MPV市场年度销冠,成为全球首款达成此里程碑的新能源MPV。在《2026胡润中国新能源MPV品牌TOP10》中,腾势D9同样荣登TOP1——中国MPV冠军,也是全球新能源MPV冠军。销量数字的含金量,随时间跨度增加而上升。

翻看车主画像,更能理解APEC为何选择腾势D9。从香港财政司司长到香港信和集团主席黄永光,从华语乐坛巨星王力宏到世界台球冠军潘晓婷,从政商领袖到文体顶流,超35万名高净值用户用真金白银为品质背书。当习惯百万级座驾的时代精英把腾势D9作为日常首选,服务APEC贵宾便水到渠成。用户构成的多元,说明产品的适用场景广泛。
把第二代腾势D9的保障能力拆开看:补能,第二代刀片电池与闪充,5分钟充好、9分钟充饱,极寒零下30℃仅多3分钟;安全,75%高强度钢车身、9气囊,配横风稳定iCWC与高速爆胎稳定控制;智能,AI智能体迪迪虾让交互从听话到懂你;舒适,半苯胺真皮云绒座椅16点按摩,加双阀云辇-C路面预瞄2.0。安全配置的冗余,在极端情况下才有价值。
2026年APEC会议落地深圳,意义特殊:这里是改革开放的重要窗口,也是全球新能源汽车产业链与科技创新的重镇。第二代腾势D9以APEC官方指定用车身份亮相世界级会议,对腾势品牌是高端化、全球化形象的重要跃迁;对中国汽车产业,则意味着新能源与智能化成果进入国际礼宾场景,以国宾座驾之名被世界看见——更高端、更智能、更有品牌价值,聚力打造豪华标杆。品牌的全球化,需要这样的高光时刻来催化。


In the Malaysian SUV market, many buyers compare Toyota Harrier and Hyundai Santa Fe when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Toyota Harrier's OTR price in Malaysia is RM 289,000 - 289,000, with a total of 1 version, including 2026 HEV 2.5L Standard (RM 289,000) etc.
Hyundai Santa Fe's OTR price in Malaysia is RM 225,000 - 270,000, with a total of 3 versions, including 2025 2.5T DCT 4WD Calligraphy 6 Seats (RM 270,000), 2025 HEV 1.6T AT 2WD Prestige 7 Seats (RM 245,000), 2025 HEV 1.6T AT 2WD Prime 7 Seats (RM 225,000) etc.
From a price perspective, the Hyundai Santa Fe's starting price is RM 64,000 cheaper than the Toyota Harrier. To be honest, at this price range, the difference of a few thousand is actually not significant; the key is still the overall value for money and long-term running costs.

Toyota Harrier is equipped with a 2.0L Turbo, 220 hp. Official fuel consumption 9.5 L/100km.
Hyundai Santa Fe is equipped with a 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Toyota Harrier's 2.0L Turbo has 50 more horsepower than the Hyundai Santa Fe's 2.0L 4-cyl, providing more confidence in mid-range acceleration, especially when overtaking on highways. However, the Hyundai Santa Fe's fuel consumption might be more user-friendly, and the difference for daily city commuting will not be too large.

Toyota Harrier body length 4400 mm, trunk 400 L.
Hyundai Santa Fe body length 4400 mm, trunk 400 L.
The dimensions of the two cars are almost the same, and the interior space is not very different. For cars in this class, it is completely sufficient for daily use.

Toyota Harrier uses FWD drive configuration.
Hyundai Santa Fe uses FWD drive configuration.
The drive configuration of the two cars is the same, both are FWD, and there will not be much difference in daily driving experience.

Toyota Harrier and Hyundai Santa Fe are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about price-performance ratio and features, choose the one with richer configuration. Finally, it is recommended to test drive both models, as personal experience is the most important.

Overall, Toyota Harrier and Hyundai Santa Fe are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, comparing quotes from several car dealers, and then test driving to make the final decision. Buying a car is a big matter, spending time doing research will never be wrong.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嗰陣都會拿 Toyota Corolla Cross 同 BMW X1 嚟比較。呢兩款車喺價位同定位上都幾接近,今日我哋就從多個方面做一個詳細嘅比較,幫你節省咗做功課嘅時間。
Toyota Corolla Cross 喺馬來西亞嘅 OTR 售價係 RM 133,800 - 148,800,一總共有 3 個版本,包括 2026 HEV 1.8L GR Sport(RM 148,800)、2026 HEV 1.8L Standard(RM 140,800)、2026 1.8L Standard(RM 133,800) 等。
BMW X1 喺馬來西亞嘅 OTR 售價係 RM 252,800 - 252,800,一總共有 2 個版本,包括 sDrive18i(RM 220,000)、sDrive20i(RM 250,000) 等。
從價錢嚟睇,Toyota Corolla Cross 嘅起步價確實比 BMW X1 平咗 RM 119,000。如果你預算有限,Toyota 嘅入門版已經可以滿足日常需要。但都要注意,便宜嗰幾千塊,可能喺配備上會有取舍,具體要睇你嘅需求。

Toyota Corolla Cross 車身長度 4400 mm,尾箱 400 L。
BMW X1 車身長度 4400 mm,尾箱 400 L。
兩款車嘅尺寸幾乎一樣,車內空間差別唔大。呢個級別嘅車,日常使用完全夠用。

Toyota Corolla Cross 採用 FWD 驅動方式。
BMW X1 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣,都係 FWD,日常駕駛感受唔會有太大分別。

Toyota Corolla Cross 同 BMW X1 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價,可以優先考慮口碑更好嗰一款;如果你更在意性價比同配備,那就揀配備更豐富嗰款。最終都係建議兩款都去試駕,親身體驗先至最重要。

總體嚟講,Toyota Corolla Cross 同 BMW X1 都係馬來西亞市場好唔錯嘅車型。揀邊一輛,關鍵都係要睇你嘅個人需要同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係件大事,花少少時間做功課絕對唔錯。

喺馬來西亞嘅 SUV 市場,好買家喺揀車嘅時候都會拎豐田 Corolla Cross 同馬自達 CX-5 嚟做比較。呢兩款車喺價錢同定位上都幾近,今日我就從多個方面做一個詳細嘅比較,幫你省返做功課嘅時間。
豐田 Corolla Cross 喺馬來西亞嘅 OTR 售價係 RM 133,800 - 148,800,一共有 3 個版本,包括 2026 HEV 1.8L GR Sport(RM 148,800)、2026 HEV 1.8L Standard(RM 140,800)、2026 1.8L Standard(RM 133,800) 等。
馬自達 CX-5 喺馬來西亞嘅 OTR 售價係 RM 135,469 - 166,760,一共有 3 個版本,包括 2025 2.0L AT 35th Anniversary(RM 316,154)、2025 2.0L AT(RM 296,154)、2025 2.0L MT(RM 294,154) 等。
由價錢嚟睇,豐田 Corolla Cross 嘅起步價確實比馬自達 CX-5 平咗 RM 1,669。如果你預算有限,豐田嘅入門版已經可以滿足日常需求。但都要注意,平嗰幾千蚊,可能喺配備上會有取捨,具體要看你嘅需求。

豐田 Corolla Cross 採用 FWD 驅動方式。
馬自達 CX-5 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣,都係 FWD,日常駕駛感受唔會有太大分別。

豐田 Corolla Cross 保養 5 年/無限里程,保養間隔 每 10,000km 或 6 個月。
馬自達 CX-5 保養 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。

豐田 Corolla Cross 同馬自達 CX-5 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價,可以優先考慮口碑更好嗰一款;如果你更介意 CP 值同配備,那就揀配置更豐富嗰款。最終都好建議兩款都去試駕,親身體驗先係最重要嘅。

總嘅嚟講,豐田 Corolla Cross 同馬自達 CX-5 都係馬來西亞市場幾好嘅車款。揀邊一輛,關鍵仲係睇你個人需求同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係件大事,花少少時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拿豐田 Corolla Cross 同馬自達 CX-5 嚟做比較。呢兩款車喺價錢同定位上都幾近,今日我哋就從多個方面嚟做一個詳細嘅比較,幫你省下做功課嘅時間。
豐田 Corolla Cross 喺馬來西亞嘅 OTR 售價係 RM 133,800 - 148,800,一共有 3 個版本,包括 2026 HEV 1.8L GR Sport(RM 148,800)、2026 HEV 1.8L Standard(RM 140,800)、2026 1.8L Standard(RM 133,800) 等。
馬自達 CX-5 喺馬來西亞嘅 OTR 售價係 RM 135,469 - 166,760,一共有 3 個版本,包括 2025 2.0L AT 35th Anniversary(RM 316,154)、2025 2.0L AT(RM 296,154)、2025 2.0L MT(RM 294,154) 等。
從價錢嚟睇,豐田 Corolla Cross 嘅起步價的確比馬自達 CX-5 平咗 RM 1,669。如果你預算有限,豐田嘅入門版已經可以滿足日常需求。但都要留意,平嘅嗰幾千蚊,可能喺配備上會有取舍,具體要睇你嘅需求。

豐田 Corolla Cross 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 TSS (PCS, LDA, ACC, LTA)。
馬自達 CX-5 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括。
兩款車嘅安全評級一樣,喺呢個級數入面安全配備都算好齊全。而家嘅新車安全性都唔差,唔使太擔心呢一點。

豐田 Corolla Cross 採用 FWD 驅動方式。
馬自達 CX-5 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣,都係 FWD,日常駕駛感受唔會有太大分別。

豐田 Corolla Cross 保修 5 年/無限里程,保養間隔 每 10,000km 或 6 個月。
馬自達 CX-5 保修 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。

總嘅嚟講,豐田 Corolla Cross 同馬自達 CX-5 都係馬來西亞市場好唔錯嘅車型。揀邊一輛,關鍵都要睇你嘅個人需求同預算。建議大家做好做功課,多比較幾間車行嘅報價,再去試車做最終決定。買車係件大事,花少少時間做功課絕對唔會錯。

In the Malaysian SUV market, many buyers compare the Toyota Yaris Cross and Mazda CX-8 when choosing a car. These two cars are quite close in terms of price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of the Toyota Yaris Cross in Malaysia is RM 99,900 - 109,900, with a total of 2 versions, including the 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
The OTR price of the Mazda CX-8 in Malaysia is RM 165,360 - 201,360, with a total of 5 versions, including the 2025 2.5T 4WD High Plus Petrol (RM 201,360), 2025 2.2L 2WD High Plus Diesel (RM 193,123), 2025 2.5L 2WD High Plus Petrol (RM 186,360), etc.
From a price perspective, the Toyota Yaris Cross starts at RM 65,460 cheaper than the Mazda CX-8. If your budget is limited, Toyota's entry-level version can already meet daily needs. But keep in mind, that difference of a few thousand might involve compromises on features, depending on your specific needs.

The Toyota Yaris Cross is equipped with a 1.5L 4-cylinder engine, 105 hp. Official fuel consumption 6.0 L/100km.
The Mazda CX-8 is equipped with a 2.0L 4-cylinder engine, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Mazda CX-8's 2.0L 4-cylinder has 65 more horsepower than the Toyota Yaris Cross's 1.5L 4-cylinder. However, for daily city driving, both cars have sufficient power, you won't feel underpowered.

The Toyota Yaris Cross body length is 4400 mm, trunk 400 L.
The Mazda CX-8 body length is 4500 mm, trunk 450 L.
Regarding space, the Mazda CX-8 body is 100 mm longer than the Toyota Yaris Cross, offering a more advantageous passenger space. However, the Toyota Yaris Cross is a bit more flexible when parking in the city, each has its compromises.

Toyota Yaris Cross warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Mazda CX-8 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.

In general, both the Toyota Yaris Cross and Mazda CX-8 are quite good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. We recommend doing your research, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big deal, spending some time doing research will definitely not be wrong.

In the Malaysian SUV market, many buyers compare the Honda CR-V and BMW X1 when choosing a car. These two cars are quite close in price and positioning, today we will make a detailed comparison from multiple aspects to help you save time on research.
The Honda CR-V OTR price in Malaysia is RM 178,200 - 195,900, with a total of 4 versions, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
The BMW X1 OTR price in Malaysia is RM 252,800 - 252,800, with a total of 2 versions, including sDrive18i (RM 220,000), sDrive20i (RM 250,000), etc.
Looking at the price, the Honda CR-V's starting price is indeed RM 74,600 cheaper than the BMW X1. If your budget is limited, Honda's entry-level version can already meet daily needs. But also note, the few thousand cheaper, there might be trade-offs in features, specifically depends on your needs.

The safety rating of the Honda CR-V is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
The safety rating of the BMW X1 is 5★ (Euro NCAP), active safety systems include Premium ADAS.
Regarding safety features, both cars have received good ratings. However, Honda CR-V's Honda SENSING (ACC, CMBS, LKAS, RDM) and BMW X1's Premium ADAS have some differences in function, if you value active safety, you can carefully compare the function lists of both.

Honda CR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
BMW X1 warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.

Honda CR-V and BMW X1 are both mainstream choices in the Malaysian market, suitable for family use, daily commuting. If you value brand reputation and resale price more, you can prioritize the one with a better reputation; if you care more about cost-effectiveness and features, choose the one with richer configuration. In the end, it is recommended to test drive both, personal experience is the most important.

Overall, Honda CR-V and BMW X1 are both very good models in the Malaysian market. Which one to choose, the key is still looking at your personal needs and budget. We suggest you do your homework, compare quotes from several car dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending time doing research will never go wrong.

喺马来西亚嘅 SUV 市場,好多買家喺揀車嘅時候都會拿本田 CR-V 同斯巴魯 Crosstrek 嚟做比較。呢兩款車喺價位同定位上都幾接近,今時我哋就從多個方面做一個詳細比較,幫你慳返做功課嘅時間。
本田 CR-V 喺马来西亚嘅 OTR 售價係 RM 178,200 - 195,900,一共有 4 個版本,包括 2026 e:HEV 2.0L 2WD RS(RM 195,900)、2026 1.5T 4WD V(RM 181,900)、2026 e:HEV 2.0L 2WD E(RM 178,200) 等。
斯巴魯 Crosstrek 喺马来西亚嘅 OTR 售價係 RM 145,000 - 160,000,一共有 1 個版本,包括 2.0L e-Boxer(RM 150,000) 等。
從價錢睇落,斯巴魯 Crosstrek 嘅起步價比本田 CR-V 平咗 RM 33,200。講真,喺呢個價位段,幾千蚊嘅差距其實唔算大,關鍵仲係睇整體嘅性價比同長期使用成本。

本田 CR-V 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括本田 SENSING (ACC, CMBS, LKAS, RDM)。
斯巴魯 Crosstrek 嘅安全評級係 5★ (Euro NCAP),主動安全系統包括 EyeSight。
安全配備方面,兩款車都拿到唔錯嘅評級。不過本田 CR-V 嘅本田 SENSING (ACC, CMBS, LKAS, RDM) 同斯巴魯 Crosstrek 嘅 EyeSight 喺功能上有啲分別,如果你比較睇重主動安全嘅話,可以仔細比較下兩者嘅功能列表。

本田 CR-V 採用 FWD 驅動方式。
斯巴魯 Crosstrek 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣,都係 FWD,日常駕駛感受唔會有太大區別。

本田 CR-V 保修 5 年/無限制里程,保養間隔 每 10,000km 或 6 個月。
斯巴魯 Crosstrek 保修 3 年/100,000km,保養間隔 每 10,000km 或 6 個月。

本田 CR-V 同斯巴魯 Crosstrek 都係马来西亚市場嘅主流選擇,適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價,可以優先考慮口碑更好嗰款;如果你更在乎性價比同配備,嗰就揀配備更豐富嗰款。最尾都係建議兩款都去試駕,親身試下先至最重要。

總括嚟講,本田 CR-V 同斯巴魯 Crosstrek 都係马来西亚市場幾唔錯嘅車款。揀邊一輛,關鍵都要睇返你嘅個人需求同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最後決定。買車係件大事,花少少時間做功課絕對唔會錯。

In Malaysia's SUV market, many buyers compare the Honda CR-V and Volvo XC40 when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time doing research.
The OTR price of Honda CR-V in Malaysia is RM 178,200 - 195,900. There are 4 versions in total, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
The OTR price of Volvo XC40 in Malaysia is RM 278,888 - 278,888. There is 1 version in total, including 2025 2.0T Plus (RM 278,888), etc.
In terms of price, the Honda CR-V is indeed RM 100,688 cheaper than the Volvo XC40 at the starting point. If you have a limited budget, Honda's entry-level version is sufficient for daily needs. However, note that the few thousand ringgit saved might involve trade-offs in features, depending on your specific requirements.

The safety rating of Honda CR-V is 5★ (ASEAN NCAP). Active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
The safety rating of Volvo XC40 is 5★ (Euro NCAP). Active safety systems include Pilot Assist, City Safety (Standard).
Regarding safety features, both cars have received good ratings. However, there are some differences in function between the Honda CR-V's Honda SENSING (ACC, CMBS, LKAS, RDM) and the Volvo XC40's Pilot Assist, City Safety (Standard). If you prioritize active safety, you can compare the feature lists of both carefully.

The Honda CR-V uses FWD drive mode.
The Volvo XC40 uses FWD drive mode.
Both cars have the same drive mode, which is FWD. There won't be much difference in daily driving experience.

Both Honda CR-V and Volvo XC40 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you may prioritize the one with better reputation; if you care more about cost-performance ratio and features, then choose the one with richer configurations. Ultimately, it is recommended to test drive both. Personal experience is the most important.

Overall, Honda CR-V and Volvo XC40 are both very good models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. It is recommended that you do your homework, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big matter. Spending time doing research will never be wrong.

2026 年 8 月 28 日晚間,比亞迪(002594.SZ)隆重揭曉上半年經營成績單!在全球汽車行業競爭白熱化、行業整體盈利承受壓力的大環境下,比亞迪依舊憑藉超強的經營韌性與綜合實力穩紮穩打,交出了一份含金量十足的亮眼財報,盡顯行業龍頭的硬核底氣與穩健發展態勢,彰顯持續穩健發展底色。

從核心經營數據來看,比亞迪上半年戰績十分亮眼:斬獲3448 億元營業收入,淨利潤高達123 億元,持續高額投入289 億元用於技術研發,同時手握1674 億元充足現金儲備,築牢企業穩健發展的堅實底盤。尤其值得驚喜的是,第二季度業績迎來強勢爆發,淨利潤同比大幅增長 30%,毛利率持續攀升至 18.9%,成功創下近一年新高!這一組亮眼數據直觀印證,比亞迪的盈利能力正持續質量提升同升級,高質量發展勢頭勢不可擋。
當下汽車行業內卷加劇、市場格局加速重組,不少品牌面臨增長瓶頸。而比亞迪憑藉扎實穩健的經營底盤、持續優化的業務結構,在行業浪潮中逆市而上,上半年整體發展態勢昂揚向上,市場競爭力持續飆升,全球新能源汽車龍頭的地位愈發穩固、不可撼動。

雙向發力方能突破增長上限!今年上半年,比亞迪精準佈局國際化與高端化兩大核心賽道,雙輪驅動跑出增長加速度,企業整體增長結構持續向好、愈發健康。
海外市場迎來爆發式增長,成為業績增長的核心新引擎!上半年比亞迪海外銷量狂飆至 79 萬輛,同比暴漲 68%,勢頭十分迅猛。目前品牌業務已全面覆蓋全球超 120 個國家同地區,憑藉過硬的產品實力,成功登頂英國、巴西、泰國等多個海外核心市場新能源汽車銷量榜首,俘虜全球消費者。隨著海外本地化產能持續落地釋放、全球銷售渠道體系不斷完善,比亞迪的全球化佈局逐步進入收穫期,海外業務正持續為企業整體業績增長注入澎湃動力。
高端化佈局同樣碩果累累,品牌價值與產品溢價能力持續躍升!上半年,方程豹、騰勢、仰望三大高端品牌合力突圍,累計銷量突破 22.8 萬輛,同比大增 61%,在整體銷量中的佔比穩步提升至 12.6%,標誌著比亞迪產品結構高端化轉型成效顯著。
其中,新晉高端品牌方程豹表現尤為驚艷,上半年銷量強勢突破 16 萬輛,同比暴漲 163%,實現跨越式增長;騰勢品牌穩步深耕高端市場,口碑與銷量雙豐收,6 月銷量首次突破 2 萬輛大關,產品均價高達 36 萬元,穩穩站穩中高端新能源市場;仰望更是創造行業奇蹟,成為國產百萬元級豪華新能源汽車中,銷量最快突破萬台的標桿品牌,徹底打破海外豪華品牌的壟斷格局,彰顯中國智造的頂尖實力。
國際化拓疆、高端化提質的雙線戰略,讓比亞迪產品結構持續迭代優化,核心盈利能力穩步攀升。第二季度淨利潤、毛利率雙雙走高,創下階段性佳績。而上半年整體淨利潤小幅波動,主要源自市場匯率波動帶來的短期匯兌損失,剔除該外部因素影響後,比亞迪主營業務盈利態勢平穩向好,企業穿越行業週期的超強發展韌性盡顯無遺。

持續的技術創新,是比亞迪長期領跑行業的核心密碼,也是企業高質量發展的核心驅動力!多年來,比亞迪始終堅持重研發、強創新,以超高投入深耕核心技術,築牢深厚的行業護城河。2026 年上半年,企業研發投入高達 289 億元,投入規模遠超同期淨利潤,持續蟬聯 A 股“研發之王”的重磅榮譽。截至目前,比亞迪累計研發投入已突破 2700 億元,海量的科研投入,為技術迭代、產品升級提供了源源不斷的硬核支撐。
重投入必有高回報!持續深耕研發的比亞迪,正迎來技術成果的集中爆發期,一系列顛覆性科技落地量產,徹底解決行業痛點。今年 3 月隆重發布的第二代刀片電池與閃充技術,一舉刷新全球量產車型最快充電速度紀錄,成功攻克新能源汽車“充電慢、低溫充電難”的世界性行業難題,憑藉過硬的技術實力斬獲工信部權威認可,為用戶帶來極致便捷的用車體驗。
技術落地與生態佈局同步提速!目前第二代刀片電池產能持續爬坡擴容,全國閃充站建設如火如荼。依托“閃充中國”戰略,比亞迪已在全國建成 10000 座閃充站,全面覆蓋 332 座城市,完美構建全域快充網絡。不止深耕國內市場,品牌更加速全球化能源生態佈局,計劃一年內於海外部署 6000 座閃充站,以中國技術助力全球新能源汽車電動化跨越式發展,推動全球綠色出行變革。
智能化賽道同樣捷報頻傳,持續領跑行業!在實現智能泊車安全兜底後,比亞迪在今年 5 月率先官宣完成城市領航安全兜底,成為全球唯一實現智駕“雙兜底”的企業,以極致嚴苛的安全標準,推動智能輔助駕駛技術全民普及,為用戶出行安全保駕護航。
數據見證硬核實力!截至 7 月 31 日,比亞迪智能輔助駕駛車型保有量突破 352 萬輛,旗下天神之眼智駕系統日均累計行駛數據超 2.2 億公里,海量真實路況數據持續反哺技術迭代。與此同時,品牌隆重發布的璇璣 A3 芯片,是國內首款自研 4nm 製程智駕芯片,從底層核心芯片到全套系統軟件,比亞迪實現全棧自研、垂直整合,持續引領全球汽車行業智能化、數碼化變革浪潮。
堅持初心踐行擔當,以實幹詮釋企業社會責任實力領跑,更懷溫情擔當!在高速發展、深耕創新的同時,比亞迪始終牢記企業社會責任,以實際行動踐行綠色發展理念,彰顯民族企業的責任與格局。
稅務貢獻彰顯企業擔當,2026 年上半年,比亞迪國內納稅總額高達 223 億元,數值遠超同期淨利潤,為社會經濟發展注入強勁動力。在綠色低碳發展領域,比亞迪更是堅定不移錨定"2045 年實現全價值鏈碳中和”的長遠目標,ESG 綜合表現穩居國內企業第一梯隊,持續為全球雙碳事業賦能。
綠色成果可見可觸!今年 1-6 月,比亞迪新能源汽車全生命週期碳減排量高達 2317 萬噸,等效植樹量達 3.86 億棵,用實打實的綠色成效,助力全球產業低碳轉型,為生態環境保護貢獻中國企業力量。
未來可期!全年業績逐季攀升,領跑全球產業變革回望 2026 年上半年,全球汽車產業格局深度重組,行業整體經營壓力凸顯。面對複雜多變的市場環境,比亞迪逆市突圍、攻堅克難,憑藉精準的戰略佈局、硬核的技術實力與完善的產業佈局,實現第二季度業績強勢回暖、再上新台階,交出了超預期的經營答卷。
展望下半年,比亞迪增長勢能持續蓄力、後勁十足!隨著前沿技術成果持續落地量產、高端車型市場佔比穩步提升、全球化佈局全面進入收穫期,企業核心盈利能力與長期發展潛力將進一步釋放,全年業績有望持續逐季攀升、穩步走高。
從千億研發突破技術壁壘,到全球化佈局揚帆出海;從高端產品矩陣全面突圍,到躬身踐行社會責任,比亞迪正以全方位、多層次的核心競爭力重構行業增長邏輯,持續領跑全球新能源賽道,引領世界汽車產業全新變革!未來,這家民族車企必將持續突破、再創佳績!
