
(Concept Car, For Illustration Only)
SAIC-GM's joint venture contract renewal is for 20 years, whereas in recent years renewals with GAC Honda and SAIC Volkswagen were only for 10 years. There are two most important changes in the renewal! From "China R&D" to "China Definition," this is very rare among joint venture automakers, it can be said to have set a precedent! The huge success of the "Zhijing Model" in 2025 is sufficient to demonstrate the power of this model. The first joint venture vehicle to have a full-domain fusion new energy architecture led by a Chinese team—the "Xiaoyao Super Fusion Architecture," completing the layout of all new energy technologies such as pure electric, plug-in hybrid, and extended range. Zhijing built a full-category product lineup covering sedans, SUVs, and MPVs in just 1 year. The product implementation efficiency is the highest among joint ventures!

(Xiaoyao Super Fusion Architecture)
From now on at SAIC-GM, for what new cars to develop and what technology to develop, the Chinese side leads, no longer needing approval from Detroit, not only completely mastering the initiative but also greatly improving efficiency, able to respond to the market quickly just like Chinese independent brands! Thus realizing 30 new energy vehicles launched within 5 years. Moreover, product definition and R&D have no foreign party intervention, which will reduce R&D costs. Truly achieving new product R&D, fast! Many! Competitive! 30 new energy vehicles locally developed in China, including the Cadillac brand!

The second important change is that SAIC-GM has begun large-scale exports officially. Actually, joint venture enterprises are all exporting, not fresh! But the biggest difference for SAIC-GM is that GM handed over the global market product dominance outside North America to SAIC-GM. This starts from GM's global strategy. After Mary Barra took office as GM Chairman and CEO in 2016, she launched the strategy focusing on North America and global contraction, selling and closing factories in Europe, India, Australia, Thailand, Indonesia, etc. In product R&D, focusing on North American users, who like pickup trucks and fuel-powered big V8s. Outside North America, there is a lack of new car R&D investment. SAIC-GM's new energy products just fill this gap! SAIC-GM will first enter Middle East, Africa, South America, Mexico, Southeast Asia, Australia and New Zealand, etc. markets. In October this year, Buick Zhijing E7 will start formal exports.

In the past, the US side provided products, the Chinese side was responsible for sales. Now the Chinese side defines and develops products, the US side is responsible for selling globally. From "Market for Technology" to "Technology for Market"! SAIC-GM realizes Joint Venture 2.0, from Made in China to China R&D, upgraded again to "China Defined"!

In the Malaysian SUV market, many buyers compare Proton X70 and GWM Haval H6 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X70 is priced at RM 106,800 - 122,300 OTR in Malaysia. There are a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
GWM Haval H6 is priced at RM 139,750 - 139,750 OTR in Malaysia. There are a total of 2 versions, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000), etc.
From a price perspective, Proton X70's starting price is indeed RM 32,950 cheaper than GWM Haval H6. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, the few thousand difference may involve trade-offs in features, depending on your specific needs.
Proton X70 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
GWM Haval H6 is equipped with Hybrid, 170 hp. Official fuel consumption 4.5 L/100km.
In terms of power, GWM Haval H6's Hybrid has 30 hp more than Proton X70's 1.5L Turbo. However, for daily city driving, both cars have sufficient power, you won't feel lacking in power.
Proton X70 body length 4400 mm, trunk 400 L.
GWM Haval H6 body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, with little difference in interior space. For this level of car, daily use is fully sufficient.
Proton X70 uses FWD drive mode.
GWM Haval H6 uses FWD drive mode.
The drive mode of both cars is the same, both are FWD, daily driving experience will not be too different.
Overall, Proton X70 and GWM Haval H6 are both very good car models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, comparing quotes from several car dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending some time researching will never go wrong.
In Malaysia's SUV market, many buyers compare Proton X70 and MG MG HS when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price for Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) etc.
The OTR price for MG MG HS in Malaysia is RM 130,450 - 146,450, with a total of 2 versions, including 1.5L Standard (RM 105,000), 1.5L Executive (RM 115,000) etc.
From a price perspective, the starting price of Proton X70 is indeed RM 23,650 cheaper than MG MG HS. If your budget is limited, Proton's entry version can already meet daily needs. But also note that the few thousand cheaper might have trade-offs in features, depending specifically on your needs.
Proton X70 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
MG MG HS is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain system, the driving experience in daily use is basically no difference. Fuel consumption is also about the same, no need to worry too much about this point.
Proton X70 body length 4400 mm, trunk 400 L.
MG MG HS body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, the difference in interior space is not large. For this level of car, daily use is completely sufficient.
Proton X70 adopts FWD drive system.
MG MG HS adopts FWD drive system.
Both cars have the same drive system, both are FWD, the daily driving experience will not have too big of a difference.
Overall, Proton X70 and MG MG HS are both very good car models in the Malaysian market. Which one to choose, the key still depends on your personal needs and budget. Everyone suggests doing research, compare quotes from a few more dealerships, then go for a test drive to make a final decision. Buying a car is a big matter, spending time doing research will definitely not be wrong.
In the Malaysian SUV market, many buyers compare Proton X70 and Mazda CX-8 when choosing a car. Both cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X70's OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Mazda CX-8's OTR price in Malaysia is RM 165,360 - 201,360, with a total of 5 versions, including 2025 2.5T 4WD High Plus Petrol (RM 201,360), 2025 2.2L 2WD High Plus Diesel (RM 193,123), 2025 2.5L 2WD High Plus Petrol (RM 186,360), etc.
In terms of price, the starting price of Proton X70 is indeed RM 58,560 cheaper than Mazda CX-8. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, the few thousand cheaper might involve trade-offs in features, it depends on your needs.

Proton X70 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Mazda CX-8 is equipped with 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, Mazda CX-8's 2.0L 4-cyl has 30 hp more than Proton X70's 1.5L Turbo. However, for daily city driving, both cars have sufficient power, you won't feel underpowered.

Proton X70's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Mazda CX-8's safety rating is 5★ (ASEAN NCAP), active safety systems include Brand ADAS.
Both cars have the same safety rating, safety features are quite complete for this level. New cars nowadays are not lacking in safety, no need to worry too much about this.

Proton X70 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Mazda CX-8 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Both cars have the same warranty conditions, no need to worry about this. Actual maintenance costs depend on the brand's service network and parts prices, suggest asking real owners in car owner groups for experience.
Proton X70 and Mazda CX-8 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation first; if you care more about cost-performance ratio and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both, personal experience is the most important.
Overall, Proton X70 and Mazda CX-8 are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your homework, compare quotes from multiple car dealerships, then test drive to make the final decision. Buying a car is a big matter, spending time on research will definitely not be wrong.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拿 寶騰 X70 同 奇瑞 Tiggo Cross 做比較。呢兩款車喺價位同定位上都好接近,今日我哋就從多個方面做一個詳細嘅對比,幫你省咗做功課嘅時間。
寶騰 X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300,一共有 3 個版本,包括 1.5L Standard 2WD(RM 106,800)、1.5L Executive 2WD(RM 115,800)、1.5L Premium 2WD(RM 122,300) 等。
奇瑞 Tiggo Cross 喺馬來西亞嘅 OTR 售價係 RM 88,750 - 99,750,一共有 2 個版本,包括 2025 HEV 1.5L CSH(RM 99,750)、2025 1.5T Standard(RM 88,750) 等。
由價錢睇,奇瑞 Tiggo Cross 嘅起步價比 寶騰 X70 平咗 RM 18,050。實話講,喺呢個價位段,幾千蚊嘅差距其實唔算大,關鍵仲係睇整體性價比同長期使用成本。

寶騰 X70 配備 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
奇瑞 Tiggo Cross 配備 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
動力方面,寶騰 X70 嘅 1.5L Turbo 比 奇瑞 Tiggo Cross 嘅 1.5L 4-cyl 多咗 35 匹馬力,中段加速更有信心,尤其係跑高速公路超車嘅時候。不過 奇瑞 Tiggo Cross 嘅油耗可能更抵用,日常市區通勤分別唔會太大。

寶騰 X70 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
奇瑞 Tiggo Cross 嘅安全評級係 TBD,主動安全系統包括 Basic。
安全配備方面,兩款車都拿到唔錯嘅評級。不過 寶騰 X70 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 奇瑞 Tiggo Cross 嘅 Basic 喺功能上有啲差異,如果你比較重視主動安全嘅話,可以仔細對比一下兩者嘅功能列表。

寶騰 X70 採用 FWD 驅動方式。
奇瑞 Tiggo Cross 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣,都係 FWD,日常駕駛感受唔會有太大分別。
寶騰 X70 同 奇瑞 Tiggo Cross 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價,可以優先考慮口碑更好嗰一款;如果你更介意性價比同配備,那就揀配置更豐富嗰款。最終都建議兩款都去試駕,親身體驗先至係最重要。
總體嚟講,寶騰 X70 同 奇瑞 Tiggo Cross 都係馬來西亞市場好唔錯嘅車型。揀邊一部,關鍵仲係要睇你嘅個人需求同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係件大事,花少少時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嗰陣都會拎 Proton X70 同 Mazda CX-60 嚟做比較。這兩款車喺價位同定位上都幾接近,今日我哋就從多個方面做個詳細比較,幫你省做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300,合共有 3 個版本,包括 1.5L Standard 2WD(RM 106,800)、1.5L Executive 2WD(RM 115,800)、1.5L Premium 2WD(RM 122,300) 等。
Mazda CX-60 喺馬來西亞嘅 OTR 售價係 RM 200,510 - 252,873,合共有 2 個版本,包括 2026 3.3T 4WD High Plus(RM 252,873)、2025 2.5L 2WD High(RM 200,510) 等。
睇落價錢,Proton X70 嘅起步價真係比 Mazda CX-60 平咗 RM 93,710。如果你預算有限,Proton 嘅入門版已經可以滿足日常需求。但都要注意,平嗰幾千塊,可能喺配備上會有取捨,具體睇你嘅需求。

Proton X70 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Mazda CX-60 嘅安全評級係 5★ (Euro NCAP),主動安全系統包括 i-Activsense Pro。
安全配備方面,兩款車都拿咗唔錯嘅評級。不過 Proton X70 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 Mazda CX-60 嘅 i-Activsense Pro 喺功能上有啲差異,如果你比較睇重主動安全嘅話,可以詳細比較吓兩者嘅功能列表。

Proton X70 車身長 4400 mm,行李箱 400 L。
Mazda CX-60 車身長 4500 mm,行李箱 450 L。
空間方面,Mazda CX-60 嘅車身比 Proton X70 長咗 100 mm,乘坐空間更有優勢。不過 Proton X70 喺城市入面停車會靈活少少,各有取捨。

Proton X70 同 Mazda CX-60 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價,可以優先考慮口碑更好嗰款;如果你更在意性價比同配備,就揀配置更豐富嗰款。最後都建議兩款都去試駕,親身體驗先至係最重要。
總嚟講,Proton X70 同 Mazda CX-60 都係馬來西亞市場幾唔錯嘅車型。揀邊部車,關鍵都要睇返你嘅個人需求同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係件大事,花啲時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嗰陣都會拿 Proton X70 同 Mazda CX-30 嚟做比較。呢兩款車喺價位同定位上都幾相近嘅,今日我哋就從多個方面做個詳細嘅比較,幫你節省咗做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300,一共有 3 個版本,包括 1.5L Standard 2WD(RM 106,800)、1.5L Executive 2WD(RM 115,800)、1.5L Premium 2WD(RM 122,300)等。
Mazda CX-30 喺馬來西亞嘅 OTR 售價係 RM 122,409 - 146,409,一共有 4 個版本,包括 2025 2.0L High+ Premium(RM 146,409)、2025 2.0L High+(RM 138,409)、2025 2.0L High(RM 130,409)等。
從價錢睇落嚟,Proton X70 嘅入手價確實比 Mazda CX-30 平咗 RM 15,609。如果你預算有限,Proton 嘅入門版已經可以滿足日常需要。但都要留意,平嗰幾千蚊,可能喺配備上會有取捨,具體就要睇你嘅需要。

Proton X70 搭載 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
Mazda CX-30 搭載 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
兩款車用緊同一套動力系統,日常駕駛起上嘅感受基本冇分別。油耗方面都差唔多,唔使太糾結這一點。

Proton X70 保修 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。
Mazda CX-30 保修 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣,呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格,建議去車友群問問真實車主嘅經驗。

Proton X70 同 Mazda CX-30 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價,可以優先考慮口碑更好嗰一款;如果你更在意性價比同配備,就揀配置更豐富嗰款。最後都建議兩款都去試駕,親身試過先係最重要嘅。
總體嚟講,Proton X70 同 Mazda CX-30 都係馬來西亞市場好唔錯嘅車型。揀邊一輛,關鍵係要睇你嘅個人需要同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕搵最終決定。買車係件大事,花少少時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拎 Proton X50 同 Chery Tiggo 7 Pro 嚟做比較。呢兩款車喺價位同定位上都幾接近,今日我哋就由多個方面做一個詳細嘅對比,幫你慳返做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300,一共有 4 個版本,包括 1.5T Executive(RM 89,800)、1.5T Premium(RM 101,800)、1.5T Flagship(RM 113,300) 等。
Chery Tiggo 7 Pro 喺馬來西亞嘅 OTR 售價係 RM 123,750 - 123,750,一共有 2 個版本,包括 1.6L Turbo Standard(RM 125,000)、1.6L Turbo Premium(RM 140,000) 等。
由價錢睇,Proton X50 嘅起步價確實比 Chery Tiggo 7 Pro 平咗 RM 33,950。如果你預算有限,Proton 嘅入門版已經可以滿足日常需要。但都要注意,平嗰幾千塊,可能喺配備上會有取捨,具體要睇你嘅需要。

Proton X50 搭載 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
Chery Tiggo 7 Pro 搭載 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
動力方面,Chery Tiggo 7 Pro 嘅 1.5L Turbo 比 Proton X50 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開,兩款車嘅動力都夠用,唔會覺得唔夠力。

Proton X50 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Chery Tiggo 7 Pro 嘅安全評級係 TBD,主動安全系統包括 Basic。
安全配備方面,兩款車都拿到唔錯嘅評級。不過 Proton X50 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 Chery Tiggo 7 Pro 嘅 Basic 喺功能上有啲差異,如果你比較看重主動安全嘅話,可以仔細對比一下兩者嘅功能列表。

Proton X50 保修 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。
Chery Tiggo 7 Pro 保修 3 年/100,000km,保養間隔 每 10,000km 或 6 個月。
總括嚟講,Proton X50 同 Chery Tiggo 7 Pro 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛,關鍵仲要睇你嘅個人需要同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最後決定。買車係件大事,花啲時間做功課絕對唔會錯。

In the Malaysian SUV market, many buyers compare the Proton X50 and Toyota Yaris Cross when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time doing research.
The Proton X50 OTR price in Malaysia is RM 89,800 - 113,300. There are a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The Toyota Yaris Cross OTR price in Malaysia is RM 99,900 - 109,900. There are a total of 2 versions, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
From a price perspective, the starting price of the Proton X50 is indeed RM 10,100 cheaper than the Toyota Yaris Cross. If your budget is limited, Proton's entry-level version can already meet daily needs. But you should also note that those few thousand cheaper might involve trade-offs in features, specifically depending on your needs.

The Proton X50 safety rating is 5★ (ASEAN NCAP). Active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Toyota Yaris Cross safety rating is 5★ (ASEAN NCAP). Active safety systems include TSS.
Both cars have the same safety rating. Safety features in this class are considered quite comprehensive. New cars nowadays do not have poor safety, so there is no need to worry too much about this.

The Proton X50 adopts 4WD drive system.
The Toyota Yaris Cross adopts FWD drive system.
The Proton's 4WD and Toyota's FWD will have different handling experiences. A test drive comparison is recommended.

Proton X50 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Toyota Yaris Cross warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.

Overall, Proton X50 and Toyota Yaris Cross are both very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. We suggest doing your research, comparing quotes from a few dealers, and then test driving to make a final decision. Buying a car is a big matter, spending some time on research will never be wrong.

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拿 Proton X50 同 Toyota Yaris Cross 嚟做比較。呢兩部車喺價位同定位上都幾接近,今日我哋就由多個方面做詳細嘅比較,幫你慳咗做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300,一共有 4 個版本,包括 1.5T Executive(RM 89,800)、1.5T Premium(RM 101,800)、1.5T Flagship(RM 113,300) 等。
Toyota Yaris Cross 喺馬來西亞嘅 OTR 售價係 RM 99,900 - 109,900,一共有 2 個版本,包括 2026 1.5L Standard(RM 99,900)、2026 HEV 1.5L Standard(RM 109,900) 等。
由價錢睇,Proton X50 嘅起價確實較 Toyota Yaris Cross 平咗 RM 10,100。如果你預算有限,Proton 嘅入門版已經可以滿足日常需要。但都要注意,平嗰幾千蚊,可能喺配備上會有取舍,具體要睇你嘅需要。

Proton X50 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Toyota Yaris Cross 嘅安全評級係 5★ (ASEAN NCAP),主動安全系統包括 TSS。
兩款車嘅安全評級一樣,喺呢個級別入面安全配備都算好齊全。依家嘅新車安全性都唔差,唔使太擔心這一點。

Proton X50 採用 4WD 驅動方式。
Toyota Yaris Cross 採用 FWD 驅動方式。
Proton 嘅 4WD 同 Toyota 嘅 FWD 喺操控上會有唔同感受,建議試駕比較。

Proton X50 保修 5 年/150,000km,保養間隔 每 10,000km 或 6 個月。
Toyota Yaris Cross 保修 5 年/無限里程,保養間隔 每 10,000km 或 6 個月。

總體嚟講,Proton X50 同 Toyota Yaris Cross 都係馬來西亞市場好唔錯嘅車型。揀邊輛,關鍵仲要睇你嘅個人需要同預算。建議大家做好功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係件大件事,花啲時間做功課絕對唔會錯。

粤港澳大湾区跨境出行长期依赖埃尔法,并非单纯依附保姆车高端光环,核心依托香港运营的跨境拼车Mini Bus业态支撑。广州、深圳往返香港拼车单价仅数百元,和内地滴滴专车费用持平,客流稳定让埃尔法长期垄断跨境营运市场,如今大批车队集中置换腾势D9、大通MIFA9等国产新能源MPV,背后是运营成本、产品力、政策红利三重现实考量,结合18份行业客运数据、香港车辆登记资料可清晰看清转变逻辑。

粤港跨境拼车客流常年稳定,Mini Bus拼座模式降低出行门槛,埃尔法凭借成熟两地牌资质、维修网点遍布港深,早年是车队最优选择。但香港油价高达27港元/升,埃尔法混动每公里燃油成本约2.6元,长期营运开支居高不下;反观腾势D9、大通MIFA9纯电车型,每公里电费仅0.3元,单台车年运营能耗可节省数万港元。同时香港新能源车可享受高额首次登记税减免,国产MPV落地成本不足埃尔法一半,车队置换回本周期大幅缩短。

产品体验层面,国产新能源MPV实现全方位超越。大通MIFA9轴距3200mm,腾势D9标配云辇底盘、后排冰箱、座椅通风按摩,整车静谧性优于埃尔法混动,更适配跨境商务乘客车内办公、休息需求;智能座舱支持粤语语音、360°全景影像,应对香港狭窄坡道、狭小车位更友好,而埃尔法车机老旧、基础舒适配置多为选装,竞争力持续下滑。

客运车队以盈利为核心导向,埃尔法过往保值神话已经瓦解,二手流通价持续走低;国产新能源MPV依托大湾区完善充电网络、本地售后网点,维修配件供应效率更高,无需长时间等待进口零部件。叠加港人北上客流持续增长,乘客对静谧、低成本新能源车型接受度提升,车队批量置换国产MPV已成行业趋势,曾经垄断粤港跨境线路的埃尔法,正逐步退出营运主力阵营。

上半年賣咗將近 120 萬輛車,結果淨利潤同比暴跌近六成。呢啲事擱喺邊個身上都係肉痛。
7 月 14 號晚上,長安汽車發布咗半年報預告,歸屬母公司淨利潤預計 7.4 億到 9.7 億元,去年同期仲係 22.91 億。削掉三分之二,就咁一刀落去。扣除非經常性損益後嘅淨利潤更慘,只餘 2.3 億到 3.3 億,同比下滑七八成。

但你往銷量嗰邊睇,數據其實唔差。今年上半年長安汽車嘅累計銷量係 119.56 萬輛。海外賣咗 40.2 萬輛,同比增長 35.1%。新能源 45.6 萬輛。點睇都唔似一個「虧損邊緣」嘅成績單。

賣得多,賺得少。呢筆賬點計?
錢花咗邊?兩個窟窿
長安自己喺公告入面解釋咗兩個原因:匯率波動同原材料加價。官方講嘅確實係真話。
先講匯率。長安上半年海外銷量 40 多萬輛,同比猛增 35.1%。車賣去東南亞、歐洲、中東,收嘅係美元、歐元。換返人民幣嗰陣,匯率一波動,賬面就縮水。賣得越多,外匯兌換虧損越大。呢筆賬,擱邊個出口企業頭上都頭痛,但長安碰上海外擴張最猛嘅階段,撞槍口上咗。

再講原材料。碳酸鋰價格反彈,銅鋁金屬漲,車規晶片也跟住起漲。電池同晶片兩項加埋,單車成本往上抬咗好多,110 多萬輛係咩概念?呢筆賬嘅差額真係唔少。
可係問題係,成本漲咗,售價敢跟住漲嗎?國內價格戰打得你死我活,邊個先加價邊個就可能要掉隊。消費者睇住價格買車,企業被夾喺中間——成本頂住,售價壓低,中間嘅利潤空間被擠得越來越薄。
唔止長安,整個行業都喺度「出血」
長安唔係一個喺度扛。中汽協嘅數據更扎心:2026 年上半年國內整車製造平均利潤率跌到 1.5%,十年新低。2023 年仲有 4.8%,一年比一年縮,到今年半年直接腰斬再腰斬。咩概念?賣一臺 20 萬嘅車,整車廠可能就賺 3000 塊。仲不如一塊電池廠賺得多。

整個乘用車市場上半年零售量同比下滑超過 20%。市場喺縮,價格戰喺打,利潤喺跌。講「全行業都喺泥潭度掙扎」,一點唔誇張。
下半年三張牌,夠唔夠翻盤?
長安擺出三張牌。
第一張,海外繼續衝。啟源 Q05 去印尼、巴基斯坦,深藍 S05、S07 去菲律賓、澳洲,阿維塔 07 殺向歐洲。巴西工廠 3 月已經投產,年產能 9 萬輛。從出口到本地設廠,呢步棋下得夠大。海外業務佔比已經提到 33.6% 左右,而且海外市場嘅利潤率通常比國內高——少打價格戰,溢價空間亦更大。

第二張,新車密集上市。啟源 Q06、A05L、Lumin plus 三款全新產品,加埋四款老車型迭代。阿維塔推第二代產品線。深藍升級智能駕駛同三電。新車密集投放嘅意義在於——用新品打開增量空間,而唔係喺老車型上同對手拼價格。啟源 Q06 定位「最美 SUV」,即將上市,純電加增程雙動力,擺明係要搶緊湊型 SUV 市場。

第三張牌,可能係最有想象力嘅——自研智能駕駛系統「天樞領航」。分 Pro、Max、Ultra 三個版本,Pro 版全系標配激光雷達,夜間同隧道入面能同人眼提前 2 秒識別障礙物。Max 版依托 2000 萬條人類駕駛數據訓練。Ultra 版上 VLM 視覺語言大模型,能同人互動。啟源 Q06 會成為第一款全系標配呢套系統嘅量產車。

智能駕駛呢件事,而家各家都喺度捲。但大部分汽車廠嘅方案要么依賴供應商,要么選配加錢,長安汽車選擇自研,啱唔啱打出差異化,要睇實際體驗,但起碼喺策略上,方向係啱嘅——用技術降維打價格戰,而唔係用價格扛技術差距。
痛歸痛,方向冇跑偏
全年 330 萬輛嘅目標擺喺嗰度。上半年完成 36% 出頭,下半年月均要賣 35 萬輛,差不多係上半年嘅兩倍。呢個任務量,講實話,真係好重。
但話過回嚟,利潤下滑呢件事,短期確實痛,長期未必係壞事。點解?
因為長安嘅錢,冇亂花。海外設廠、智能駕駛研發、新能源轉型,每一筆投入都係奔住長期競爭力去。匯率波動係外部衝擊,原材料加價係週期波動,價格戰係行業洗牌。呢啲都唔係長安一家嘅問題,係整個中國汽車產業喺轉型期必須經歷嘅陣痛。

真正值得關注嘅係:呢啲投入啱唔啱喺明年、後年開始兌現?海外市場嘅利潤率啱唔啱能持续提升?智能駕駛系統啱唔啱能形成真正嘅技術壁壘?新能源嘅 5.2% 增長——講實話,呢個數字有點低,要提速。
長安唔係冇風險。利潤連續下滑會影響現金流,影響研發投入嘅持續性,亦會影響資本市場信心。但起碼方向冇跑偏。喺所有人都喊住「捲唔動咗」嘅時候,能逆勢往海外衝、往技術上投,呢份魄力值得畀個肯定。
下半年三張牌啱唔啱能翻盤,唔好講。但起碼牌面係齊嘅。剩下嘅,就睇點打。
