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In Malaysia's SUV market, many buyers compare Proton X70 and Honda HR-V when choosing a car. These two models are quite close in price and positioning. Today, we will conduct a detailed comparison from multiple aspects to save you time on research.
The OTR selling price of Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 variants, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR selling price of Honda HR-V in Malaysia is RM 115,900 - 143,900, with a total of 4 variants, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
Looking at the price, the starting price of Proton X70 is indeed RM 9,100 cheaper than Honda HR-V. If your budget is limited, the entry-level version of Proton can already meet daily needs. However, also note that the few thousand difference in price may involve trade-offs in features, depending on your specific needs.
Proton X70 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Honda HR-V is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain system, the driving feel in daily use is basically no different. Fuel consumption is also similar, no need to worry too much about this point.
The safety rating of Proton X70 is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The safety rating of Honda HR-V is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
Both cars have the same safety rating, and safety features in this class are considered very comprehensive. New cars nowadays do not lack in safety, so no need to worry too much about this.
Proton X70 adopts FWD drive mode.
Honda HR-V adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, and the daily driving experience will not be very different.
Proton X70 and Honda HR-V are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, then choose the one with richer configuration. Ultimately, it is recommended to test drive both, and personal experience is the most important.
Overall, Proton X70 and Honda HR-V are both very good models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. It is recommended that everyone do their research, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending some time doing research will definitely not go wrong.
In Malaysia's SUV market, many buyers compare Proton X50 and Chery Tiggo Cross when choosing a car. Both cars are quite close in price and positioning, so today we will make a detailed comparison from multiple aspects to save you time on research.
The Proton X50 has an OTR price in Malaysia of RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), and more.
The Chery Tiggo Cross has an OTR price in Malaysia of RM 88,750 - 99,750, with a total of 2 versions, including 2025 HEV 1.5L CSH (RM 99,750), 2025 1.5T Standard (RM 88,750), and more.
From a pricing perspective, the starting price of the Chery Tiggo Cross is RM 1,050 cheaper than the Proton X50. Honestly, in this price range, a gap of a few thousand isn't actually very big; the key is to look at overall cost-effectiveness and long-term usage costs.
The safety rating of the Proton X50 is 5★ (ASEAN NCAP), and active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The safety rating of the Chery Tiggo Cross is TBD, and active safety systems include Basic.
Regarding safety features, both cars have received good ratings. However, there are some differences in functionality between the Proton X50's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Chery Tiggo Cross's Basic. If you value active safety, you can compare the feature lists of both in detail.
The Proton X50 uses 4WD drive system.
The Chery Tiggo Cross uses FWD drive system.
Proton's 4WD and Chery's FWD will feel different in handling; a test drive comparison is recommended.
Proton X50 warranty is 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Chery Tiggo Cross warranty is 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Both Proton X50 and Chery Tiggo Cross are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale price more, you can prioritize the one with better reputation; if you care more about cost-effectiveness and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both; personal experience is the most important.
Overall, Proton X50 and Chery Tiggo Cross are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We recommend doing your homework, comparing quotes from several car dealerships, and then test driving to make the final decision. Buying a car is a big matter; spending time on research will never go wrong.
文｜萬湑龍
7 月 20 日，本田同廣汽集團宣佈將合資協議延長至 2038 年。
原本嘅合資協議要等到 2028 年先至到期。本田選擇喺 2026 年提前兩年完成續約，海外財經界嘅主流分析認為，此舉意在強行消除外界對合資企業未來嘅不確定性。
過去一年入面，關於廣汽本田關閉落後產線同埋削減產能嘅傳言喺市場上持續發酵。海外資本市場甚至一度將呢啲動作解讀為日系巨頭準備戰略性撤退嘅前兆。呢份提前落筆嘅新約確實打消咗所謂“撤退”嘅顧慮。
呢份新協議，佢喺期限同股比上面充滿咗現實嘅博弈考量。
本田放棄咗 1998 年建廠嗰陣咁種長達 30 年嘅宏大敘事，將期限克制咁設定為 10 年。喺智能電動車技術急速迭代嘅今日，預測 30 年後嘅行業終局毫無意義。10 年正正可以覆蓋傳統燃油車向新能源徹底過渡嘅洗牌期。
中國市場亦早咗越過純粹嘅利潤中心階段，演變成咗全球最高效嘅智能駕駛測試場同三電技術策源地。本田其實係用咗 10 年時間扛過落後產能出清嘅陣痛，依靠中國龐大嘅供應鏈完成底層技術重構，呢係佢喺新能源時代生存落去嘅底牌。
另一方面，新協議依然維持咗 50 對 50 嘅對等股比。喺合資股比全面放開嘅大背景下，跨國車企普遍謀求絕對控股以獲取更多利潤。本田選擇喺股權上按兵不動，顯然有住完全不同嘅諗法。
燃油車時代嘅內燃機技術壁壘舊體系已好似朽木咁。面對全新嘅電動化底層架構，本田急需仰仗中國本土極度內卷嘅智駕算法同三電供應鏈體系。維持對等股比，代表住中國本土汽車工業喺核心技術領域全面爆發之後，用技術賦能換取嘅一份全新制衡契約。呢場看似係穩定軍心嘅續約，實際卻亦代表住單向技術輸入時代嘅終結。未來，中方主導新能源架構配合外方品牌品控嘅“合資 2.0”模式，將真正決定合資車企嘅未來。
底層模式嘅翻轉
喺呢份為期 10 年嘅新合約所創造嘅窗口期入面，廣汽本田需要經歷一場痛苦且徹底嘅蛻變。佢正由本田全球戰略嘅一個純粹製造執行單元，轉變成一個高度依賴中國本土技術賦能嘅共創研發中心。
1999 年廣汽本田將第六代雅閣同步引入中國市場，一舉打破咗進口豪華轎車嘅價格壟斷。隨後二十餘年間，廣汽本田一路狂飆。飛度、奧德賽、凌派同繽智等多款重磅產品接連問世，最終喺 2020 年創下咗年銷量 80.89 萬輛嘅歷史巔峰。
支撐呢種溢價同銷量嘅，係本田喺內燃機同車輛工程維度嘅優勢，同當時國內市場有住極高嘅匹配度。呢啲技術唔單止贏得咗銷量，更加喺中國市場確立咗長達二十年嘅行業標準。
喺動力系統領域，本田曾被民間戲稱為買引擎送車。由 VTEC 到後來嘅 i-VTEC 技術，再到渦輪增壓同混合動力時代嘅地球夢科技系列引擎，憑藉高效燃燒技術，喺輸出澎湃動力嘅同時實現咗極低嘅油耗。i-MMD 雙電機混合動力系統，更加係以超過 40% 嘅熱效率直接拉高咗整個中國混合動力市場嘅技術門檻。喺嗰個階段，本田嘅引擎參數就係中國本土車企喺動力研發上要追趕嘅行業標竿。
喺機械空間利用率上，本田推行嘅人乘坐嘅空間最大化、機械佔用嘅空間最小化理念同樣深刻重塑咗中國家用车市場。中國消費者對車內空間有住極度嘅渴求。依靠極其精巧嘅底盤懸掛布局同空間挖潛，飛度等細細部車都有住同級產品入面最出色嘅乘坐體驗，奧德賽則直接開創咗中國家用 MPV 嘅黃金空間標準。呢種越級嘅空間表現力，逼使所有試圖進入中國市場嘅汽車品牌都必須將空間優化作為造車嘅第一要務。
但而家，燃油車時代引以為傲嘅機械護城河，喺三電系統同高階智駕面前迅速失去咗防護效能。面對中國市場極度嚴苛嘅迭代節奏，外方終於意識到閉門造車式嘅全球平台根本無得生存。
技術賦能嘅方向發生咗歷史性嘅倒轉。譬如講喺廣汽本田而家嘅新能源技術譜系入面，底層嘅 Architecture W 架構已經完全向中國本土供應鏈敞開。電池包直接採用咗寧德時代嘅三元鋰電池，智能座艙接咗科大訊飛同華為嘅技術生態，高階智駕系統開始向 Momenta 等本土算法公司拋出橄欖枝。
或許你會有疑問，呢種技術重心嘅遷移，喺諸多合資品牌身上已經係幾年前的舊聞，點解之前二十幾年對中國市場洞察深入，誕生過不少貼合國內消費者需求嘅爆款車型嘅廣汽本田，卻似乎轉向速度緩慢？核心原因係，一套舊嘅供應鏈體系，掣肘之深非我哋所能理解。
打碎嘅經聯會體系
底層模式嘅翻轉伴隨住劇烈嘅撕裂感。廣汽本田今年上半年嘅終端銷量遭遇咗超過百分之五十嘅嚴重下滑。路透社同日本經濟新聞喺近期嘅報導中指出，呢絕非單純嘅宏觀經濟周期波動，一場不可逆嘅結構性崩塌正喺日系合資品牌身上真實發生。呢場崩塌嘅表象係落後產能嘅過剩，其內核源於舊有供應鏈體系嘅徹底失靈。
過去幾十年本田或者話日本汽車工業喺世界範圍內所向披靡，喺供應鏈層面嘅核心底牌係一種被稱為經聯會嘅封閉體系。
呢套體系由主機廠居中調度，各級零部件企業通過交叉持股形成利益共同體。喺本田內部，京濱主攻引擎控制，昭和主攻底盤懸掛，日信工業主攻制動系統，呢三家核心供應商構成人本田獨有嘅零部件御三家。
經聯會模式最顯著嘅特徵係客座工程師提前數年進駐主機廠研發中心嘅 Design-in 聯合開發機制。呢種軟硬件高度綁定嘅開發模式，將零部件製造成本壓縮到咗極致，並用嚴苛嘅內部協同確保咗百萬輛級別嘅物理品控一致性。本田能夠以極高嘅可靠性征服全球市場，完全仰仗道由御三家築起嘅堅固城牆。
喺中國市場，呢套模式曾被廣汽本田完美復刻。建廠初期本田將體系內嘅日系零部件巨頭悉數引入廣州黃埔，形成咗一個水潑唔入嘅封閉採購生態。中方供應商極難打入呢個固化嘅零部件名錄。呢種高度封閉嘅協同開發機制曾幫助廣汽本田迅速拉齊全球製造標準，並喺隨後嘅二十年入面確立咗統治級嘅市場地位。
進入智能電動車時代，呢種方式就顯出咗體系化嘅僵硬與滯澀。
經聯會模式建立喺內燃機同機械硬件嘅漸進式改良之上，其核心係軟硬件高度一體化嘅機械調校。智能電動車要求嘅就係軟硬件解耦同中央計算架構。面對電池化學材料嘅躍進同智駕算法嘅爆發，日系零部件巨頭根本無法孵化出具備全球競爭力嘅三電技術。
更致命嘅矛盾在於開發節奏嘅錯位。日系傳統供應鏈習慣於走完全程長達 36 至 48 個月嘅耐久性閉環驗證流程，以確保零部件絕對可靠。中國新能源市場嘅技術半衰期已經縮短至一年以內，中國本土車企利用開放供應鏈將整車開發周期壓縮到咗 18 至 24 個月。面對每月都在推進代碼升級嘅中國市場，漫長嘅驗證流程變成咗束縛日系車企嘅枷鎖。
就算本田喺跨國層面試圖自救，將京濱、昭和、日信工業同日立汽車系統合併重組為日立安斯泰莫，並計劃喺今年將佢嘅持股比例提升至 61%，以統一指揮資源強攻 AI 同軟件開發。呢種內部整合嘅緩慢速度依然無法跟上中國本土嘅迭代節奏。
廣汽本田要生存落去，必須親手打碎道由日系供應商構築嘅封閉高牆。
面對銷量嘅狂跌同燃油車基本盤嘅消融，廣汽本田正經歷一場殘酷嘅產能出清同供應鏈破壁。喺逐步關閉廣州部分老舊燃油車產線嘅同時，位於廣州黃埔具備十二萬輛初始年產能嘅全新新能源專屬工廠正處於產能爬坡嘅關鍵期。用高昂嘅新增重資產去替換掉原本可以持續造血嘅舊資產，呢種破與立嘅交替極度消耗企業嘅現金流。
同產能出清同步進行嘅，係採購權力嘅徹底解放。
喺接下來嘅全新電動車型上，廣汽本田果斷繞過咗傳統日系供應鏈，將中國本土頭部嘅科技企業深度整合進自身嘅研發體系。車輛嘅核心動力電池包直接切換為寧德時代嘅成熟方案。智能座艙底層全面接入咗科大訊飛同華為嘅技術生態。高階智駕算法則直接採用咗中國初創公司初速度提供嘅端到端大模型。
徹底打碎經聯會體系嘅利益堡壘，將中國最頂級嘅本土三電同智駕企業納入自身嘅底層架構，呢係廣汽本田適應中國市場殘酷進化節奏嘅唯一路徑。合資車企就正喺呢種破舊立新嘅陣痛中，尋找緊重獲生機嘅可能。
留喺最殘酷嘅健身房入面
本田選擇喺而家呢個時間點完成續簽，本質上係為了把自己強行留喺全世界最殘酷嘅商業健身房入面。喺呢個市場入面，智能座艙嘅響應速度、高階智駕嘅泛化能力同動力電池嘅熱效率，每日都被幾百家本土車企同數以千萬計嘅消費者反覆極限施壓。呢種高強度嘅競爭環境，係任何跨國車企喺佢哋本土市場或歐美大本營都無法複製嘅產業生態。
如果選擇喺此時戰略性撤退或者收縮戰線，本田確實可以保住短期嘅財務報表，但其將徹底喪失感知全球最前沿智能電動化趨勢嘅觸角。一旦脫離咗中國呢個超級技術孵化器，本田嘅研發體系將喺隨後嘅三到五年內迅速退化，淪為一座同全球頂級三電同軟件供應鏈徹底斷鏈嘅孤島。
留喺牌桌上，唔單止關乎喺中國嘅市場份額，更加關乎本田喺全球層面嘅防守能力。
中國本土新能源汽車嘅強勢出海已經全面開啟。喺東南亞、中東同南美等傳統上被日系車企牢牢把控嘅優勢市場，中國汽車品牌正攜帶住由極度內卷打磨出嘅高維產品力發起猛烈衝擊。本田喺泰國、印尼等地嘅利潤高地正面臨前所未有嘅壓力。
為咗喺全球戰場上抵禦呢種降維打擊，本田必須喺中國本土培養出能夠同中國品牌正面抗衡嘅產品研發能力。正正就係逆向合資模式嘅核心戰略價值所在。
廣汽本田等合資企業正承擔緊極其關鍵嘅技術反哺角色。本田透過喺中國合資體系內深度整合寧德時代嘅電池、華為嘅生態同本土初創公司嘅智駕算法，唔單止係為了造出幾台適合中國消費者口味嘅特供車。佢嘅真實意圖係利用中方嘅底層技術架構，快速迭代出一套具備全球競爭力嘅新能源解決方案。
近期本田同日產喺電動化同智能化維度嘅罕見結盟，同樣印證咗呢種全球防守焦慮嘅蔓延。面對中國車企嘅技術狂奔，日系巨頭們已經放棄咗單打獨鬥嘅幻想。廣汽本田喺呢個龐大嘅防守網絡入面，扮演住連接中國頂級供應鏈同日系全球化製造體系嘅關鍵樞紐。
中國市場正在重塑本田嘅技術底座。廣汽本田嘅呢份 10 年續約協議，徹底終結咗用外資技術換取中國市場嘅單向敘事。合資車企正蛻變為跨國巨頭汲取中國先進產業鏈營養嘅核心管道。呢場關乎生死嘅自我革命，將最終決定本田能否喺未來嘅全球智能汽車版圖入面保住一席之地。
In Malaysia's SUV market, many buyers compare Proton X50 and Mazda CX-30 when choosing a car. These two cars are quite close in price and positioning. Today, we will do a detailed comparison from multiple aspects to help you save time on research.
The OTR price for Proton X50 in Malaysia is RM 89,800 - 113,300, with 4 variants in total, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The OTR price for Mazda CX-30 in Malaysia is RM 122,409 - 146,409, with 4 variants in total, including 2025 2.0L High+ Premium (RM 146,409), 2025 2.0L High+ (RM 138,409), 2025 2.0L High (RM 130,409), etc.
From a price perspective, the starting price of Proton X50 is indeed RM 32,609 cheaper than Mazda CX-30. If your budget is limited, Proton's entry-level version is already sufficient for daily needs. But also note, the few thousand dollars saved might involve trade-offs in features, depending on your specific needs.
Proton X50's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Mazda CX-30's safety rating is 5★ (ASEAN NCAP), active safety systems include i-Activsense.
Both cars have the same safety rating. In this class, safety features are quite comprehensive. New cars nowadays generally have good safety, so there is no need to worry too much about this.
Proton X50 uses 4WD drive mode.
Mazda CX-30 uses FWD drive mode.
Proton's 4WD and Mazda's FWD will feel different in handling. A test drive comparison is recommended.
Both Proton X50 and Mazda CX-30 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both. The personal experience is the most important.
Overall, Proton X50 and Mazda CX-30 are both excellent models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big deal, taking time to do your homework is never wrong.
GAC's 30-millionth vehicle has rolled off the line.
The ceremony was held at the Panyu factory. After the opening video, production bases in multiple cities around the world connected synchronously, and GAC Honda P7, GAC Toyota BZ7, Qijing GT7, GAC Aion N60, and GAC Hyper S600 rolled off the line sequentially. The last one, the RHD Trumpchi M8 PHEV, drove onto the stage as the 30-millionth complete vehicle. GAC Group Chairman Feng Xingya handed the keys to Thai movie star Tony Jaa, and the room rang with the sound of camera shutters.
This is one of the most important moments for GAC Group in its 29 years. The fifth domestic automaker to cross the 30 million vehicle threshold, the two strategic directions formed by New Energy and Going Global are clearly visible on the stage.
But in the past year, what drove substantive changes in this company was another less noticed thread. In November 2024, GAC moved its headquarters from Guangzhou's Zhujiang New Town CBD to Panyu Automotive City. The distance between the decision-making layer and R&D, manufacturing was shortened from dozens of kilometers to a few hundred meters. Subsequently, a 200-person user insight department was established, product development processes were reorganized, IPD and IPMS systems were introduced, and the vehicle development cycle was compressed from 26 months to 18 months.
These adjustments share a common direction: let those closer to users make decisions, and let user voices enter products faster.
I. From Zhujiang New Town to Panyu
In November 2024, GAC launched the 'Panyu Action'. The outside world saw the headquarters move from Zhujiang New Town CBD to Panyu Automotive City, but the essence of this relocation was not geographical displacement, but a physical shortening of the decision chain.
Before this, the decision-making layer of GAC and R&D, manufacturing, marketing were separated by dozens of kilometers. With each layer of information transmission, there was a loss. After the headquarters landed in Panyu, decision-makers, engineers, and production lines were in the same place, 'Those who can hear the gunfire make decisions' changed from a slogan to daily routine.
More substantial changes occurred at the organizational level. GAC integrated the independent brand sector into Product HQ, Procurement HQ, Finance HQ, and three Brand Marketing HQs, then established Trumpchi BU, upgrading the brand from a business unit to a market entity with complete operational rights and responsibilities. A User Insight Department was newly established under the Product HQ, with a planning team of 200 people. At the same time, professional managers were recruited globally to promote project-based reform.
These adjustments point to the same goal: breaking down 'departmental walls'. In the past, R&D built cars, Marketing sold cars, After-sales repaired cars, each managed their own area, and user voices were diluted between departments. After the reform, GAC introduced IPD (Integrated Product Development) and IPMS (Integrated Product Marketing and Sales) processes, building an end-to-end management system from 'user insight, needs analysis to product development, delivery experience'.
The results appeared in numbers: business efficiency and decision efficiency increased by about 50%, vehicle standard development cycle shortened from 26 months to 18 months, and R&D costs reduced by more than 10%. Market response speed increased 6 times—in the automotive industry, this means a product decision changed from 'can afford to wait' to 'cannot afford to wait'.
But behind these numbers is: GAC began to operate like a startup. A 200-person user insight department is almost unimaginable in traditional automaker organizational structures—it means someone is specifically responsible for 'listening', not just 'doing'.
II. 'Full Mic On' Without Limits
If organizational change does not land on specific user touchpoints, it is just a pile of PPTs.
Since 2025, GAC has regularly held the 'Full Mic On' user event. Led by Feng Xingya, top executives from R&D, Marketing, Quality, After-sales, etc., appeared collectively, face-to-face with users from all over the country.
At the 2024 Beijing Auto Show, a Trumpchi E8 user raised three questions: the external camera on the fender was easily blocked by mud and water, limiting the 360 panoramic view; daytime running light identification needs improvement. GAC claimed tasks one by one on site, forming a cross-departmental special team within 24 hours. Two months later, the camera improvement solution was installed on the car, and the optimized daytime running lights were applied to the new car models.
The value of this case is not in 'speed', but in revealing the hardest part of transformation: giving frontline user feedback an institutionalized channel directly to the decision-making layer, and forming a closed loop.
For this, GAC established a full-process closed-loop management mechanism—numbered filing, weekly follow-up, monthly review, common issues synchronized to all users immediately, and individual follow-up after rectification completion. 161 user suggestions collected in three sessions of 'Full Mic On' were directly converted into product optimization plans.
From a business logic perspective, the cost of this 'hard work' is not low—each event involves several hours of time for executives from multiple departments, manpower costs for cross-departmental collaboration, and R&D investment for subsequent rectification. But the change happening in the automotive industry is: when the gap in the product itself gradually narrows, service reliability and response speed are increasingly becoming key variables for user selection.
III. Writing the Most Sensitive Issues into Commitments
On December 28, 2025, GAC announced that its three major independent brands jointly launched the 'Three Responsibilities' policy—battery, motor, and controller system spontaneous combustion, manufacturer compensates with new car; battery degradation exceeds limit, manufacturer replaces battery for free; smart parking accidents, manufacturer bears repair and third-party losses.
This is the first domestic independent brand to systematically propose 'Three Responsibilities' commitments. Battery degradation standards were refined into quantitative indicators: 2 years or 50,000 km degradation not exceeding 10%, 3 years or 60,000 km not exceeding 15%, 6 years or 100,000 km not exceeding 20%.
The economic meaning of this policy is not hard to understand. In the new energy vehicle industry, battery degradation, spontaneous combustion risk, and intelligent driving accident liability are the three issues users care about most, and also the three areas automakers are least willing to commit to—because commitment means cost. If battery degradation exceeds standard requiring free replacement, if spontaneous combustion requires new car compensation, these costs will eventually be counted in the corporate financial statements.
GAC dares to do this based on two premises: one is enough confidence in its own product quality—the Magazine Battery cumulative installation of 1.5 million units, safe driving over 160 billion kilometers; two is that when price war marginal benefits are diminishing, shifting competition from 'spec wars' to 'responsibility wars'.
From market feedback, this strategy is showing results. In January 2026, GAC Trumpchi terminal sales were 26,937 units, up 25.07% month-on-month; Trumpchi global sales in the first quarter broke 92,000 units, up 33.06% year-on-year. 'Three Responsibilities' was interpreted by the market as 'a signal that the manufacturer has confidence in the product'.
IV. GAC in County Towns
If 'Full Mic On' solves the problem of 'being heard', and 'Three Responsibilities' solves the problem of 'trust', then channel penetration solves the problem of 'accessibility'.
China's county-level markets contributed nearly 60% of new car growth, but most brands' service networks remain concentrated in tier-1 and tier-2 cities. GAC's plan is: add 1000 county-level authorized stores within the year, as of the end of June, 600 outlet recognitions were completed.
These 600 stores are not downsized versions of traditional 4S stores. GAC launched the 'Multi-brand Authorization + Lightweight Agency' model—the same store can display Trumpchi's fuel/hybrid cars and Aion's pure electric cars. Investors only need about 1 million yuan to start, 200-300 square meters is enough to open, capital threshold dropped by more than 90% compared to traditional 4S stores. Dealers support zero-inventory operations, customers place orders online via APP, adopting order-based marketing.
The business logic behind this model is not complex: the single store output in county markets is insufficient to support 4S stores with tens of millions of yuan investment, but the combination of 'million-level investment + multi-brand collection + zero inventory' makes the single store economic model feasible. GAC investment promotion information shows, after launch, more than 1000 investors signed up.
The significance of channel penetration goes beyond selling cars. The core pain point for county users is 'repair far, response slow'. GAC's 'Experience + Service + Recharging' integrated outlets, accompanied by '9 Vertical, 10 Horizontal' recharging network—covering 213 cities nationwide, self-operated charging piles over 27,000, core urban areas achieve '1 km straight line must have a station'—attempt to copy the service density of tier-1 and tier-2 cities to county towns.
This is a layout that requires patience. County market purchasing power and brand awareness have a gap compared to tier-1 and tier-2 cities, and the after-sales capability of the lightweight agency model also faces tests. But if successful, GAC will establish first-mover advantage in markets where most competitors have not yet deeply cultivated.
V. After 30 Million Vehicles
Back to this number of 30 million vehicles. For GAC, the true value of this milestone is not about having another zero, but that it provides a window to review user operations.
GAC's investment in user operations is visible: the manpower cost of the 200-person user insight department, the multi-department collaboration cost of each 'Full Mic On' session, the channel construction cost of 1000 county stores, the CAPEX of 27,000 charging piles, the potential compensation cost of the 'Three Responsibilities' policy. These investments appear as expenses on the financial statement, not generating direct revenue in the short term.
But the business logic of the automotive industry is changing. When the gross profit of new car sales is continuously compressed by price wars, when the profit from selling cars itself becomes thinner and thinner, user lifetime value—after-sales, trade-ins, ecosystem services—becomes a more reliable profit source. And the premise of all this is that users are willing to stay within your system.
GAC's H1 independent brand sales were 346,000 units, up 35.69% year-on-year. Behind this number are people within the 30 million existing users willing to continue choosing GAC, and new users attracted by 'Three Responsibilities', channel coverage, and user communication.
After the ceremony dispersed, the real test began. The moment the 30-millionth vehicle was delivered into Tony Jaa's hands, the relationship between GAC and users was being redefined, formally stepping into a brand new stage.
In Malaysia's SUV market, many buyers compare Perodua Aruz and Chery Tiggo 7 PHEV when choosing a car. The price and positioning of these two cars are quite close. Today we will do a detailed comparison from multiple aspects to help you save time on research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with 2 versions in total, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900) etc.
Chery Tiggo 7 PHEV OTR price in Malaysia is RM 129,750 - 129,750, with 2 versions in total, including 2025 1.5T 90km CSH (RM 129,750), What charging methods does the Tiggo 7 PHEV support? Can it be charged using a home power socket? (RM 117,478) etc.
From the price perspective, the starting price of Perodua Aruz is indeed RM 56,850 cheaper than Chery Tiggo 7 PHEV. If your budget is limited, Perodua's entry-level version can already meet daily needs. But be aware, the difference of a few thousand yuan, might involve trade-offs in specifications, it depends on your needs.
Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include .
Chery Tiggo 7 PHEV safety rating is TBD, active safety systems include Basic.
Perodua Aruz adopts FWD drive mode.
Chery Tiggo 7 PHEV adopts FWD drive mode.
The drive modes of both cars are the same, both are FWD, daily driving experience will not differ much.
Both Perodua Aruz and Chery Tiggo 7 PHEV are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and specifications, choose the one with richer configurations. Ultimately it is recommended to test drive both, personal experience is the most important.
In general, Perodua Aruz and Chery Tiggo 7 PHEV are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending time on research will never be wrong.
On July 16, GAC Group's 30 million user gratitude event was held at the GAC Trumpchi factory. From the first complete vehicle off-line to the 30 millionth delivery, GAC has undergone a 29-year development history. Behind this number 30 million is the choice and trust of millions of users, GAC's steadfastness in upholding quality and safety, its determination to transform towards electrification and intelligence, and also a microcosm of the Chinese automotive industry growing from large to strong, from scale expansion to value leap.
All New Energy Off-line Vehicle Matrix Debuts Together
On-site, GAC's multi-site production bases were connected synchronously. GAC Honda P7, GAC Toyota Platinum Wisdom 7, Qijing GT7, GAC Aion N60, and GAC Hyper S600 went off-line one by one as GAC's 29,999,995th to 29,999,999th vehicles. Finally, the Right-Hand Drive version of GAC Trumpchi M8 PHEV made a bright debut on the on-site stage as the 30 millionth complete vehicle. The collective debut of the all-line new energy off-line vehicle matrix became direct evidence of GAC's full-speed promotion of electrification and intelligence transformation.
[GAC 30 Millionth Vehicle — GAC Trumpchi M8 PHEV Right-Hand Drive Version Rolls Off Production Line]
[GAC Intelligent New Energy Matrix Makes a Bright Debut]
Subsequently, Feng Xingya handed the key of the 30 millionth vehicle into the hands of Thai owner Mr. Tony Jaa. The moment captured was not just a number, but a touching witness of the mutual dedication between GAC and global users.
[Feng Xingya (Left) Delivers New Car Keys to Thai Owner Tony Jaa (Right)]
[Ge Xianqing (Far Left) Awards GAC Group All-Brand Honorary Owners]
This trust spanning mountains and seas is precisely the confidence GAC has for breakthrough amidst industry changes. In the first half of this year, GAC Group sales reached 773,100 vehicles, a year-on-year increase of 2.35%, among which new energy vehicle sales increased by 68.8% year-on-year; overseas exports exceeded 120,000 vehicles, a year-on-year surge of 132%, running a steady rhythm during the industry's deep restructuring period.
Quality is the bottom line GAC will never compromise on
Quality is the bottom line GAC will never compromise on. Feng Xingya stated in the concluding speech. In GAC's development, scale growth has always been based on quality. For many years, GAC Group has always upheld the philosophy of Quality First, integrating Honda Total Quality Management (TQM), Toyota Production System (TPS), and Lingnan Culture to build a quality management mode centered on Integrated Innovation. The final destination of everything is to build good cars that allow users to drive with peace of mind, use with ease of mind, and sit with comfort.
[Witnesses of Key Nodes in GAC's Development History Tell the Story of GAC Walking with Quality]
[National Excellent Engineer Team GAC Powertrain Independent R&D Team Tells the R&D Innovation Journey]
[GAC Styling Design Team Tells the Design Innovation Journey]
[GAC Aion Intelligent Eco Factory]
From the R&D end to the manufacturing end, GAC established a full-chain rigorous quality control system: before each new car launches, it must undergo extreme environment tests including high cold, high heat, high altitude, high humidity, high corrosion, mountainous, and sandy conditions, completing two winters and one summer of on-site road testing; relying on test fields and laboratories covering 12 major categories and over 1,500 verification sub-items of the complete vehicle, achieving systematic quality verification; GAC Aion Intelligent Eco Factory, as the world's first New Energy Vehicle Lighthouse Factory, guarantees the stable quality of mass-produced vehicles with a digital intelligent manufacturing system.
[GAC Xingling Safety Protection System]
In terms of core safety technology, the Xingling Safety Protection System constructs four dimensions of protection, eight key systems adopt dual redundancy design, have guarded nearly 2 million users, and averted 6.28 million potential travel risks; Magazine Batteries cumulatively installed on 1.5 million vehicles, safe driving mileage exceeding 160 billion kilometers; Service side also adds support, GAC launched the self-owned brand Three Responsibilities policy in the industry first, actively covering issues users care about like batteries and intelligent driving assistance to eliminate user concerns about vehicle use. It is precisely these security lines and service promises that support the brand confidence behind GAC's 30 million sales.
People-based, Trust-based, Innovation-first
What users care about, we keep in our hearts; what users expect, we go all out. Feng Xingya stated that this user-centric philosophy has long been deeply integrated into the development DNA of GAC Group. For many years, GAC Group has always upheld the corporate philosophy of People-based, Trust-based, Innovation-first, among which the core meaning of People-based is precisely being people-oriented.
[GAC User Open Mic Event Site]
On one hand, to face problems directly and listen to users' voices, GAC normally holds User Open Mic events, inviting users to the home, communicating face to face. At the same time, establish a full-process closed-loop management mechanism to ensure every suggestion can be properly handled, common issues optimized for all users immediately.
In addition, GAC also established an exclusive user insight department, promoted full-process reform from problem discovery to resolution, guaranteeing user demands are responded to and everything has a result from the organizational mechanism.
On the other hand, service network penetrates in sync. At the channel end, promoting service network sinking to county levels, planning to add 1,000 county authorized stores within the year; at the response end, launching Super Butler service, achieving 5-second response and 2-hour claim completion, guaranteeing user demands reach and are handled quickly. At the energy replenishment end, building a 9 Vertical 10 Horizontal energy replenishment network, already covering 31 provinces and 213 cities nationwide, core urban areas achieving 1 kilometer in a straight line must have a station, self-operated charging pile quantity exceeding 27,000 units, among which super charging piles exceed 20,000 units, providing convenient energy replenishment services for new energy vehicle owners.
The core theme of this gratitude event is to express sincere returns and gratitude to 30 million users' long-term support. On-site, Feng Xingya announced that starting from today, GAC officially launches GAC Group 30 Millionth Vehicle Off-line · Renewal Gratitude Season. GAC Honda, GAC Toyota, GAC Trumpchi, GAC Aion, GAC Hyper, and Qijing Automobile six passenger car brands will launch characteristic policies around new purchase, trade-in, to add-on purchase respectively, returning for every company and support.
[GAC Group 30 Millionth Vehicle Off-line · Renewal Gratitude Season Officially Launched]
Finally: With 30 million as a new starting point, GAC will drive innovation and move towards a new journey of electrification and intelligence, allowing frontier technology to truly translate into peace of mind and convenience perceptible by users. In the Three Electrics field, GAC continues to attack battery super-fast charging, low temperature range and other industry pain points, has built an all-solid-state battery pilot production line, launched ultimate energy consumption technology, the mass-produced Quark Electric Drive Motor highest efficiency breaks through 99%, reaching the highest level in the industry. Facing the future, GAC will continue to anchor user needs as the anchor point, quality as the foundation, technological innovation as the core driver, global layout as the development path, accelerating towards the advancement of eco-technology GAC, walking side by side with more users, achieving each other, jointly rushing towards a smarter, greener, and broader future.
GAC's brilliance will continue!
喺馬來西亞嘅 SUV 市場，好多買家在選車嘅時候都會拿 Perodua Aruz 同 Chery Tiggo 7 PHEV 嚟做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅對比，幫你省下做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900） 等。
Chery Tiggo 7 PHEV 喺馬來西亞嘅 OTR 售價係 RM 129,750 - 129,750，一共有 2 個版本，包括 2025 1.5T 90km CSH（RM 129,750）、Tiggo 7 PHEV 支援咩充電方式？佢可用家用電源插座充電嗎？（RM 117,478） 等。
從價錢睇嚟，Perodua Aruz 嘅起步價確實比 Chery Tiggo 7 PHEV 平咗 RM 56,850。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體要睇你嘅需求。
Perodua Aruz 車身長 4400 mm，後備箱 400 L。
Chery Tiggo 7 PHEV 車身長 4400 mm，後備箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Perodua Aruz 採用 FWD 驅動方式。
Chery Tiggo 7 PHEV 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Perodua Aruz 同 Chery Tiggo 7 PHEV 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更加睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更加在意性價比同配備，就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先至最重要嘅。
總括嚟講，Perodua Aruz 同 Chery Tiggo 7 PHEV 都係馬來西亞市場幾不錯嘅車型。揀邊輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Perodua Aruz 同 Chery Tiggo Cross 嚟做比較。兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900） 等。
Chery Tiggo Cross 喺馬來西亞嘅 OTR 售價係 RM 88,750 - 99,750，一共有 2 個版本，包括 2025 HEV 1.5L CSH（RM 99,750）、2025 1.5T Standard（RM 88,750） 等。
從價錢嚟睇，Perodua Aruz 嘅起步價確實比 Chery Tiggo Cross 平咗 RM 15,850。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需要。但都係要注意，平少少嘅幾千塊，可能喺配備上會有所取舍，具體要看你嘅需求。
Perodua Aruz 配備 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Chery Tiggo Cross 配備 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
兩款車用咗同一套動力系統，日常行起嚟嘅感受基本冇分別。油耗方面都差唔多，唔使太煩惱這一點。
Perodua Aruz 車身長 4400 mm，行李箱 400 L。
Chery Tiggo Cross 車身長 4400 mm，行李箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Perodua Aruz 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Chery Tiggo Cross 保養 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
總體嚟講，Perodua Aruz 同 Chery Tiggo Cross 都係馬來西亞市場好好嘅車型。揀邊一輛，關鍵都係要看你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花點時間做功課肯定無錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拎 馬自達 CX-80 同 路虎 發現運動版 來做比較。呢兩部車喺價位同定位上都幾近，今日我哋就由多個方面做一次詳細嘅比較，幫你慳做功課嘅時間。
馬自達 CX-80 喺馬來西亞嘅 OTR 售價係 RM 296,610 - 296,610，一共有 1 個版本，包括 2025 2.5L 65km High Plus（RM 296,610） 等。
路虎 發現運動版 喺馬來西亞嘅 OTR 售價係 RM 499,800 - 499,800，一共有 1 個版本，包括 Standard（RM 499,800） 等。
從價錢睇來，馬自達 CX-80 嘅起步價確實比 路虎 發現運動版 平咗 RM 203,190。如果你預算有限，馬自達嘅入門版已經可以满足日常需要。但都要注意，嗰幾千蚊嘅差價，可能喺配備上有取捨，具體要睇你嘅需要。
馬自達 CX-80 搭載 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。
路虎 發現運動版 搭載 3.0L Turbo，馬力 350 hp。官方油耗 12.0 L/100km。
動力方面，路虎 發現運動版 嘅 3.0L Turbo 比 馬自達 CX-80 嘅 2.0L Turbo 多咗 130 匹馬力。不過日常喺市區開，兩部車嘅動力都夠用，唔會覺得唔夠力。
馬自達 CX-80 車身長 4500 mm，行李箱 450 L。
路虎 發現運動版 車身長 4400 mm，行李箱 400 L。
空間方面，馬自達 CX-80 嘅車身比 路虎 發現運動版 長咗 100 mm，車內乘坐空間會寬鬆啲，尤其係後座腿部空間。如果你經常帶家人或者需要放嬰兒手推車，大啲嘅車身確實更實用。
馬自達 CX-80 保養保證 5 年/150,000km，保養間隔 每 10,000km 或者 6 個月。
路虎 發現運動版 保養保證 3 年/100,000km，保養間隔 每 10,000km 或者 6 個月。
總括嚟講，馬自達 CX-80 同 路虎 發現運動版 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都係要睇你嘅個人需要同預算。建議你哋做足功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺马来西亚嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Audi Q5 同 Land Rover Defender 嚟作比較。呢兩款車喺價格同定位上都相當接近，今日我哋就從多個方面做一個詳細嘅對比，幫你省咗做功課嘅時間。
Audi Q5 喺马来西亚嘅 OTR 售價係 RM 354,174 - 423,174，一共有 2 個版本，包括 40 TDI（RM 320,000）、45 TFSI（RM 350,000）等。
Land Rover Defender 喺马来西亚嘅 OTR 售價係 RM 688,000 - 688,000，一共有 1 個版本，包括 Standard（RM 688,000）等。
從價錢嚟睇，Audi Q5 嘅起步價確實比 Land Rover Defender 平咗 RM 333,826。如果你預算有限，Audi 嘅入門版已經可以滿足日常需求。但都要注意，平嘅嗰幾千蚊，可能喺配備上會有所取捨，具體要睇你嘅需求。
Audi Q5 搭載 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。
Land Rover Defender 搭載 3.0L Turbo，馬力 350 hp。官方油耗 12.0 L/100km。
動力方面，Land Rover Defender 嘅 3.0L Turbo 比 Audi Q5 嘅 2.0L Turbo 多咗 130 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Audi Q5 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 Pre Sense + ACC。
Land Rover Defender 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 Audi Q5 嘅 Pre Sense + ACC 同 Land Rover Defender 嘅 Basic 喺功能上有啲差異，如果你比較看重主動安全嘅話，可以仔細對比下兩者嘅功能列表。
Audi Q5 保養保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Land Rover Defender 保養保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Audi Q5 同 Land Rover Defender 都係马来西亚市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就揀配置更豐富嗰款。最後都建議兩款都去試駕，親身體驗先至係最重要嘅。
總括嚟講，Audi Q5 同 Land Rover Defender 都係马来西亚市場好唔錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再落去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅轎車市場，好多買家喺揀車嘅時候都會拿 Lexus LS 同 Porsche Panamera 嚟做比較。呢兩款車喺價位同定位上都幾接近嘅，今日我哋就從多個方面做一個詳細比較，幫你省返做功課嘅時間。
Lexus LS 喺馬來西亞嘅 OTR 售價係 RM 1,250,000 - 1,531,000，合共有 2 個版本，包括 2021 500 Executive Kiriko（RM 1,531,000）、2021 500 Luxury（RM 1,250,000） 等等。
Porsche Panamera 喺馬來西亞嘅 OTR 售價係 RM 1,340,000 - 1,340,000，合共有 2 個版本，包括 2026 Panamera 2.9T（RM 1,340,000）、DCT（RM 1,200,800） 等等。
從價錢嚟睇，Lexus LS 嘅起步價的確比 Porsche Panamera 平咗 RM 90,000。如果你預算有限，Lexus 嘅入門版已經可以滿足日常需要。但都要注意，平嗰幾千塊，可能喺配備上會有取舍，具體要看你嘅需要。
Lexus LS 採用 FWD 驅動方式。
Porsche Panamera 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Lexus LS 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Porsche Panamera 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保養條件一樣，呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格，建議去車友群問吓真實車主嘅經驗。
Lexus LS 同 Porsche Panamera 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都建議兩款都去試駕，親身體驗先係最重要嘅。
總體嚟講，Lexus LS 同 Porsche Panamera 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵仲係要睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再而去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
車型概覽
標緻E-2008 GT 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講充電節奏同日常通勤，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
標緻E-2008 GT 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2025 436km Standard（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 標緻E-2008 GT 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
標緻E-2008 GT 現階段最值得留意係車型定位同版本方向，詳細取捨應該等價格同規格更清楚再作決定。
優缺點分析
標緻E-2008 GT 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：車型定位清楚，適合作為同級比較起點。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、售價未清晰前唔應該太早用性價比落結論。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 標緻E-2008 GT 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「標緻 Peugeot E-2008 GT 充電要幾耐？」簡單講，使用 100kW 快充，標緻 Peugeot E-2008 GT 由 0% 充到 80% 只要約 30 分鐘。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 標緻E-2008 GT 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 標緻E-2008 GT 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
二零二六年五月二十八日，上汽集團「全球第一億位用戶交車儀式」喺上海北外灘世界會客室舉行。上汽旗下十餘個整車品牌、十九款車型，以「全球接力交付」嘅方式，橫渡山海、跨越洲際、聯動全球，上汽集團由此成為首個累計產銷量突破一億輛嘅中國汽車集團，為中國汽車行業鑄就新嘅里程碑。
一九五五年，上海內燃機配件製造公司成立，上海汽車工業由此起步。一九五八年，工人們用榔頭敲出第一輛「鳳凰牌」轎車，實現上海轎車製造「零嘅突破」。七十餘年來，上汽親歷並推動咗中國汽車工業從無到有、從弱到強嘅全過程：一九八三年桑塔納下線，開啟合資合作；一九九七年上海通用成立，創造 23 個月建廠出車嘅「上海速度」；二零零六年自主品牌榮威誕生出，二零一六年推出全球首款網際汽車榮威 RX5；二零二零年高端智能電動品牌智己汽車成立。
貫穿呢一征程嘅，係上汽始終秉持嘅「懂車更懂你」用戶理念。從桑塔納國產化共同體到合資 2.0 技術共創，從網際汽車到全線控底盤、固態/半固態電池、AI 大模型上車——每一次跨越，都係「懂車」能力嘅進階，都係「懂你」初心嘅一脈相承。一億輛，更加係一億份用戶信賴嘅集中兌現。
第一億輛交付車型智己 LS9 Hyper 係上汽七十餘年技術積澱嘅集大成之作，開啟咗新能源車「新三大件」嘅嶄新時代。佢搭載咗下一代底盤技術，同級首發嘅全線控四輪轉向；下一代智駕硬體，520 線超視域激光雷達 + 英偉達 Thor 晶片，下一代三電——全域 800V 高壓平台與恆星超級增程。全面預埋咗面向 L3 及以上高階智駕持續進化嘅冗餘能力。
同時，智己 LS9 Hyper 首搭上汽金標颶風三電機，從容躋身性能 3 秒俱樂部；更聯合紫金實驗室，全球首發「內生安全」技術，將汽車安全邊界從「物理安全」拓展至「資訊與系統安全」，係 AI 時代嘅必備安全基石。
一億輛嘅背後，係上汽涵蓋整車、零部件、移動出行同服務、金融、國際經營、創新科技六大板塊嘅全價值鏈閉環。二零二六年 1-4 月，上汽累計銷售 130.2 萬輛，連續四個月位居中國車企銷量冠軍。其中自主品牌銷量 91 萬輛，佔比近 70%；新能源車銷售 41.2 萬輛；海外市場銷售 45.9 萬輛，同比大漲 50.2%。
交付儀式現場，上汽全品牌、全產品矩陣協同發力。自主品牌全線出擊：尚界 Z7、華境 S、榮威 M7、MG4 半固態電池版、五菱星光 560、大通 eDeliver5、紅岩重卡、躍進大拿 T1、申沃純電客車、依維柯聚星 EV 等相繼交付，覆蓋個人出行、家庭生活、商用運營、物流運輸等多元場景。
合資品牌集中亮出「合資 2.0」成果：大眾 ID. ERA 9X 將全球首發搭載 Momenta R7 強化學習世界模型，上市一個月交付突破 7000 臺；AUDI E7X 計劃成為奧迪全球首款實現 L3 級自動駕駛落地嘅車型；別克至境 E7 基於「逍遙」超級融合架構打造，上市一個月交付破 1 萬台。
從上海主會場出發，交付畫面喺南京、柳州、太原等國內多城及英國、印尼、新加坡等國家接續點亮，開創咗中國汽車品牌嘅全新敘事方式。
呢背後，係上汽全球化佈局嘅深厚根基。上汽係中國汽車企業「走出去」嘅先行者：喺海外擁有超 100 個零部件生產基地、超 3000 個經銷商網絡，建成倫敦等 3 大研發創新中心同泰國、印尼、印度、巴基斯坦 4 個生產製造中心；安吉物流擁有各類滾裝船 42 艘，8 條國際航線覆蓋東南亞、歐洲、美洲。
如今，上汽產品同服務遍佈 170 多個國家同地區，海外累計銷量突破 700 萬輛。二零二五年，上汽發佈海外「Glocal 戰略」（全球 + 本土），正加速由「產品出海」邁向「價值鏈出海」，令「中國智造」進一步走向世界。
「懂車更懂你」嘅最終落腳點，係每一個真實用戶嘅出行生活。得到 APP 創始人羅振宇作為華境 S 第 001 號體驗官，從跨年演講盛讚華為乾崑智駕到走進工廠見證下線；前留德國腳楊晨選擇 ID.ERA 9X，因其黃金增程與長期主義不謀而合；曹開亮全家訂車後，偶像周杰倫恰好成為別克 MPV 家族代言人；公益博主劉佳連續五年為廣西山區留守兒童理髮、送陪伴，別克第一時間援助，佢被至境 E7「滿分座艙」打動。從自媒體博主到村支書，從公益守護者到物流企業——每一位用戶都係真實生活嘅縮影，正係呢「懂車更懂你」最生動嘅詮釋。
一億輛係上汽七十餘年發展嘅階段性答卷，更加係上汽面向智電未來「二次創業」嘅全新起跑線。二零一四年，上汽積極落實「發展新能源車係我國從汽車大國邁向汽車強國嘅必由之路」嘅重要指示，率先全面轉型。十二年後，從智電轉型嘅「一馬當先」，到自主合資、乘用商用、海內海外嘅「萬馬奔騰」，上汽將不斷以「懂車更懂你」為用戶理念，令科技創新真正惠及每一位用戶。
從 1955 到 2026，從第一個用戶到第一億個用戶，從初創探索到行業引領——上汽將繼續同全球用戶、全球夥伴億路同行，共創美好出行新未來。
車型概覽
JAECOO J5 EV 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講同級車比較，幫你用買家角度篩走唔適合嘅選擇。
零售價 HK$ 170,968、完稅價 HK$ 258,000 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。
購車價格指南
JAECOO J5 EV 嘅購車預算可以先由 零售價 HK$ 170,968、完稅價 HK$ 258,000 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。
如果有幾個版本可揀，可以先將 2026 402km 高級版（HK$ 258,000）、2026 Skyline Edition（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 JAECOO J5 EV 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
60.9 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 16.5 kWh/100km 嘅耗電表現，會影響你去快充站或者屋苑充電位嘅頻率。 155 kW、288 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 4380 mm、車闊 1860 mm、車高 1650 mm、軸距 2620 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。
優缺點分析
JAECOO J5 EV 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較、日常能源成本有基本參考、電池同續航資訊有助安排通勤同補電。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 JAECOO J5 EV 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「JAECOO J5 EV 係咩類型嘅車？」簡單講，JAECOO J5 EV 係一款純電動嘅小型 SUV（B-Segment）。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 JAECOO J5 EV 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 零售價 HK$ 170,968、完稅價 HK$ 258,000 鎖定預算圈、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 JAECOO J5 EV 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
The BJ30 Traveler 150,000th unit production off-line and Highlight Edition launch press conference was recently held at the BAIC Zhuzhou Super Factory. The all-new annual version BJ30 Traveler Highlight Edition has launched, positioned as a light off-road SUV, with comprehensive upgrades in appearance, performance, and experience.
Officially launching a major series-wide 30,000 Yuan exclusive trade-in benefit, BJ30 Traveler super trade-in price starts as low as 69,900 Yuan; meanwhile, the all-new annual model BJ30 Traveler Highlight Edition officially enters the market. This light off-road SUV designed to balance city and wilderness has achieved all-round upgrades in exterior styling, off-road capability, and interior driving experience, with the new car super trade-in price starting at 82,900 Yuan.
Beijing Off-road has created the industry-leading "Three-Electric Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to the BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese "Boxy" SUV category. The three-engine power consists of a hybrid-exclusive engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time energy replenishment, and instantaneous power burst; the intelligent four-wheel drive response speed reaches 30 milliseconds, capable of bursting peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, keeping power in the best state at all times. Combined with energy central lock, four-wheel electronic limited slip, and Smart Electric ATS all-terrain control system, it easily handles scenarios like mud and sand.
The BJ30 Traveler features a three-row seven-seat layout, boasting a 2,820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and a 1,496-liter ultra-large trunk. Folding the rear seats flat instantly creates a 1.92-meter large bed. The B-Class "Boxy" ultra-wide third-row space allows even 1.8-meter tall adults to sit comfortably. The whole car has 38 storage spaces, ensuring all personal items have dedicated spots.
The BJ30 Traveler achieves saving money, time, and worry. Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption not exceeding 5 liters per 100 km in each country, with a range of over 1,000 kilometers on a single tank. No need to find charging piles; just refuel and go, saving dozens of hours of energy replenishment time annually. Additionally, the first owner enjoys a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, convenient maintenance, and abundant parts.
On the occasion of the 150,000th unit off-line, Beijing Off-road launched the all-new version — BJ30 Traveler Highlight Edition. Building on "Super Wild, Super Big, Super Saving", it achieves comprehensive upgrades in appearance, performance, and experience.
In terms of appearance, the BJ30 Traveler Highlight Edition adopts a classic "Boxy" design, seamlessly blending a rugged aura with exquisite lines. Its unique five-arc star ring through-light group is eye-catching and stylish. The full set of electric sense trendy modification kit, exclusive star ring wheels, and front and rear matching color sports bumpers show full passion and freedom. The brand new orange interior and metal texture trim plates outline layers and quality, highlighting a warm and substantial heritage.
The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life 3 times that of ordinary batteries. It features Porsche-sourced turbocharging technology, achieving a 99% whole-vehicle charging efficiency. The rear motor power has been upgraded from 55 kilowatts to 70 kilowatts, ensuring timely response for ramp merging, intersection starting, and emergency avoidance.
Compared to ordinary SUVs, the BJ30 Traveler has a higher body with a wider field of view. It also includes seat heating, ventilation, steering wheel heating, and more, providing thoughtful comfort. The system can sense raindrops and auto-close windows. The 64-color ambient lighting dances to the music rhythm, giving you a space to enjoy soothing emotions.
Beijing Off-road's double-action layout this time is precise: On one hand, the 150,000th unit off-line proves the BJ30 Traveler has firmly established itself in the entry-level light off-road market, accumulating a huge user reputation. On the other hand, the large trade-in subsidy, the launch of the all-new Highlight Edition, plus the hard-core testing of a live 150,000-kilometer real-vehicle disassembly, uses a low price threshold to target the home car-buying group, while using real vehicle conditions to alleviate consumer concerns about the durability of domestic cars.
車型概覽
領克07 EM-P 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講售價未落實前點樣先篩選，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
領克07 EM-P 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2026 1.5T 126km 前驅版（價格待確認）、2024 1.5T 126km 前驅版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 領克07 EM-P 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
18.4/18.99 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 126 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 14.7 kWh/100km 嘅耗電表現，會影響你去快充站或者屋苑充電位嘅頻率。 163 Ps / 120 kW / 180 kW / 160 kW、255/350 N·m 嘅輸出，令高速併線同短距離超車更有信心。
優缺點分析
領克07 EM-P 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：日常能源成本有基本參考、電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 領克07 EM-P 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「領克 Lynk & Co 07 EM-P 零售價？」簡單講，領克 Lynk & Co 07 EM-P 2026 年 MSRP 約為 HK$240,000。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 領克07 EM-P 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 領克07 EM-P 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
車型概覽
Zeekr 009 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講續航、電池同補電安排，幫你用買家角度篩走唔適合嘅選擇。 近期市場討論到「Zeekr展台應該係今次最多人睇嘅展台【2026香港車博會】」，代表呢類車型仍然有一定關注度。
零售價 HK$ 455,581 - 499,767、完稅價 HK$ 832,500 - 9,275,000 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。
購車價格指南
Zeekr 009 嘅購車預算可以先由 零售價 HK$ 455,581 - 499,767、完稅價 HK$ 832,500 - 9,275,000 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。
如果有幾個版本可揀，可以先將 2025 604km 兩驅奢華中通道版 7座（HK$ 832,500）、2025 582km 四驅高級中通道版 7座（HK$ 9,275,000）、2025 582km 四驅鉑金行政版 6座（HK$ 9,275,000）、2026 光輝版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 Zeekr 009 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
116 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 740/702 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 250/450 kW、373/693 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 5209 mm、車闊 2024 mm、車高 1812 mm、軸距 3205 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。
優缺點分析
Zeekr 009 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較、電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 Zeekr 009 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「極氪 009 嘅純電續航里程大約係幾多？」簡單講，極氪 009 嘅純電續航最高可達 822 公里，旗艦 MPV 續航表現全球領先。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 Zeekr 009 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 零售價 HK$ 455,581 - 499,767、完稅價 HK$ 832,500 - 9,275,000 鎖定預算圈、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 Zeekr 009 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
Cover Image Source | Future Auto Daily
Author | Li Ranran
Editor | Su Peng
"In the second half of this year, domestic car retail sales will not grow counter-trendly; the entire industry must prepare mentally for a year-over-year decline in annual sales of 15% to 20%." This is Li Bin, founder, chairman, and CEO of NIO, recently stated at the 2026 China Automotive Chongqing Forum. He believes the automotive industry has entered the fiercest stage of the final competition, and the market environment this year will be very difficult.
According to data from the China Passenger Car Association, domestic car retail volume in January-May declined nearly 20% year-over-year, with the drop in early June exceeding 22%. The entire automotive industry has yet to shake off the overall pressure operating state, consumption demand recovery pace is lower than industry expectations, price internal competition, consumer wait-and-see, heavy concentration of new car releases, and their homogenization factors continue to affect the terminal market.
In the context of overall car market sales volume pressure, some structural changes are also accelerating evolution. In May, domestic new energy penetration reached 62.9%, creating a historical high, rising nearly 10 percentage points year-over-year; pure electric models penetration in the entire car market reached 42.2%, rising 10.8 percentage points compared to the same period last year. Additionally, among the top ten sales rankings in the SUV sub-market, there were also 9 new energy models, while pure electric models locked the top three, "oil retreats, electricity advances" trend becoming clearer.
Li Bin believes the automotive industry has entered the critical stage of pure electric inflection point climbing, various car manufacturers' market performance cannot rely solely on single hit products or unique configurations. Affected by fast technical iteration speed, serious new product homogenization and other factors, new car effect death valley appears constantly, traditional fuel car "one trick fresh" competition model must give way to brand influence, product definition, technical depth, supply chain capability, cost control, sales service system and other comprehensive strength competition.
Car manufacturers' final competition results will be intuitively reflected in sales and financial report data. In Q1 2026, NIO revenue was 25.53 billion yuan, growing 112.2% year-over-year, gross margin 19%, also creating a new high in the past two years. In January-May this year, NIO's sales volume also grew 68%.
The eye-catching performance behind the Q1 financial report离不开 ES8 support, NIO brand delivered 58,500 units in Q1, ES8 about 45,000 units, occupying the lion's share of total sales, while as a flagship product, it also raised the company's overall gross margin.
But one product hot success cannot replace the company's stable development, Li Bin hopes NIO, Onvo, Firefly three brands advance together, maintaining high-end positioning and technical leadership in their respective target markets: Firefly in small car market still is high-end positioning, price about 50% more expensive than same-level small cars, main sales over 120,000 yuan, configuration and service can support this price; Onvo emphasizes technology for family, safety quality, technical architecture no sacrifice; NIO targets high-end market, providing all-scenario tech experience and better emotional experience.
Regarding sales volume, each brand of NIO temporarily does not set single model fixed sales target, "Hope NIO after entering three brand development stage, can maintain 40%-50% growth". Although Onvo sales this year appeared volatility, overall this newly established two-year brand already has initial scale. NIO side revealed, after Onvo L90 launch, in pure electric large three-row SUV market area sales volume first, Onvo L60 after launch, in same-level cars also ranking top three.
"Establishing a new brand is not easy, difficulty is bigger than imagined." Li Bin said, originally thought Onvo brand awareness could be quickly established, but research data showed many people simply don't know Onvo brand, "Awareness equivalent to NIO 6 years ago or even earlier."
However, from sales perspective, Onvo current sales volume is more than NIO brand delivered 2 years sales. Onvo Auto President Shen Fei said, "Originally Onvo overall sales volume climbed fast, one year achieved NIO 4 years volume."
With new Onvo L60 release launch, first half of this year, NIO new models basically released finished, next will use more energy on selling cars and serving users. New Onvo L60 purchase starting price 202,800 yuan, battery rental solution starting price 142,800 yuan, integrated NIO's several flagship smart technologies: NIO self-developed 5nm smart driving chip Shenji NX9031, full domain 900V high voltage architecture, latest version NIO World Model NWM and SkyOS·Tianshu system etc.
June 11 launch evening, new Onvo L60 had over 90% orders concentrated on Max+ and Ultra+ versions, over 90% users chose Coconut+ smart driving system, Shenji NX9031 chip with LiDAR full configuration combination.
Lightweight is also new Onvo L60 major highlight, body white weight is 377kg, lightweight coefficient 2.22, whole vehicle unsprung mass 198kg, compared to ordinary steel structure weight reduction 20kg.
Data statistics show, 2026 Jan to April, China new energy passenger car average curb weight reached 1,939.3 kg, increased 27.5% compared to 2020, short 6 years time cumulative weight increase over 400 kg. Big car increase continuously compress road life, car weight every increase 20%, on road destruction rate will become original 1.2 to the fourth power, i.e. 2.07 times.
Additionally, with new energy penetration rate continuously rising, space big, battery many, configuration full etc user demand rise, also inevitably to vehicle handling, safety, durability, service life etc produce a series of impact, body weight reduction inevitable, lightweight is inevitable road.
Li Bin said, lightweight has become industry consensus, can considerate user and social value, also reflect a car manufacturer's comprehensive R&D capability. He believes lightweight has four difficulties: first is trade-off, battery choice is relatively restrained, not blindly pursue "big"; second is systematic engineering, such as smart fuse needs whole car high voltage architecture, low voltage architecture all aspects can support; third is engineering capability, need considerate safety and structure; fourth is cost, 85 kWh ternary lithium vs lithium iron phosphate light 100+ kg, but must bear higher cost.
Speaking of cost problem, this year, raw materials price rise wave, car-grade memory, lithium carbonate etc cost pressure transmit to terminal, Onvo single car cost also price rise over 10,000 yuan, calculated to final selling price about 15,000 yuan. Li Bin confessed, now supply chain price rise more, "Onvo L60 has gross margin but very miserable, so this year gross margin and profit growth mainly look at total amount."
On user aspect, according to Shen Fei introduction, Onvo Auto repeat purchase users, traditional luxury brand owner proportion 35%, joint venture brand owner proportion 30%, NIO system inside repeat purchase user proportion 10%, other new energy friend user proportion 10%, total about 85%. This shows, Onvo attracted many fuel car customers.
From user perspective view, now new energy infrastructure perfect, EV product power leading, fuel car user swap buy new energy car is general trend. Li Bin believes, "Previous years because infrastructure not developed, charging swap conditions not full, user choose range extended, choose plug-in hybrid all reasonable. But now user easily can make choice, choose pure electric, choose smart EV is natural thing."
Shen Fei also calculated a detailed account: even plus battery rent, electricity fee, NIO select rent power solution still saves thousand eight hundred yuan compared to fuel fee. Currently, NIO, Onvo battery rental solution penetration rate already over 90%, Li Bin judge, industry overall penetration rate will with model sales volume improvement synchronously rise.
Below is NIO Company Founder, Chairman and CEO Li Bin, Onvo Auto President Shen Fei accept Future Auto Daily and other media interview transcript (edited):
Q: What is biggest difficulty for car achieving lightweight? Is enterprise for config trade-off, or R&D accumulation or route choice, this biggest difficulty where?
Li Bin: Lightweight meaning in automotive engineering field is consensus, lightweight is automotive comprehensive R&D capability manifestation, because indeed can actually bring benefits for user and society, including for whole vehicle handling, whole vehicle safety, structure durability and whole vehicle long-term life, indeed many benefits, this is Onvo including NIO always persist lightweight area important reason.
Lightweight do well is very not easy, first need make trade-off. If blindly pursue very long range, will definitely use very big lithium iron phosphate battery, like Onvo, Tesla all lightweight better, in battery choice relatively restrained, this is not stealing material reduce work, but need make trade-off, because cost boundary is limited.
Second, smart fuse problem, not just replace traditional fuse with smart fuse so simple, whole car high voltage architecture, low voltage architecture all aspects can support, this is systematic engineering, behind big technical content. Additionally, there is integrated design, make better space, bring better lightweight, including full domain 900V technology on lightweight also benefits, technology entrance threshold very high, need bottom-level R&D capability.
Third, engineering capability. Like new Onvo L60 white body lightweight coefficient to 2.22, more rely on engineering capability, need ensure safety structure considerate situation achieve, sometimes material usage transition mostly no safety gain, like some house although look wall very thick, not represent must structure solid.
Finally, cost also important, need bear lightweight technology bring cost rise. Like NIO, Onvo long range version, if don't want add too much weight must use ternary lithium battery, this is very big money. Ternary lithium battery energy density high, same battery capacity weight lighter, basically than lithium iron phosphate light, like 85 kWh ternary lithium battery vs 85 kWh lithium iron phosphate battery reduce weight 100+ kg. Therefore, lightweight need comprehensive consider many things.
Q: NIO recently participated in formulating Singapore swap standard, global first batch of passenger car swap written into national standard case, this means NIO swap model from enterprise standard go to national standard? NIO swap ecology overseas situation how?
Li Bin: We in Europe already have over 60 swap stations, mainly in Northern Europe like Norway, Germany etc 5 countries, among Norway has over 20 swap stations, Firefly also in Singapore market sell. We with Europe some countries, Singapore etc, always and relevant department in swap station standard aspect have very active exchange.
At that time Shen Fei still in charge of NIO Energy, NIO and national relevant department push swap standardization, participated very many standards, go all out push swap standardization, not only in domestic, also include international, because indeed can solve EV "only charge cannot swap", car battery different life etc many problems.
Q: Onvo L60 initial launch mainly against fuel competitors, this time obviously path adjustment, overall product strategy what? L60 on user attraction how?
Shen Fei: From Onvo whole brand user repeat purchase data view, our user group is from relatively high-end brands, BBA and traditional luxury brands roughly proportion 35%, joint venture brand owner account 30%, other new energy friend user proportion 10%, NIO community repeat purchase also nearly 10% proportion, from traditional fuel car camp quite many.
From user perspective this account very easy to calculate, from fuel car transfer over, originally second hand swap also can worth some money; from monthly car use cost say, NIO select rent power solution even plus battery rent, electricity fee, still saves thousand eight hundred yuan compared to fuel fee, so no reason not to convert.
I go frontline run down feel, everyone consumption habit is hand has one car still can好好 drive, go understand other new car driving performance not so strong. But everyone still have way to exchange, including like this time cave smart driving video, will let potential consumers touched.
Li Bin: Our user source among, BBA, joint fuel proportion and NIO system user repeat proportion, add together about 85%, that is new purchase less, whole market already entered stock era, many families have not just one car, mostly are swap.
From user perspective view, with today new energy infrastructure and EV product competitiveness, fuel user swap also likely will choose new energy car. Previous years because infrastructure not developed, charging swap conditions not full, user choose range extended, choose plug-in hybrid all reasonable. But now user easily can make choice, choose pure electric, choose smart EV is natural thing.
This year Jan-May, whole car market total volume year-over-year decline about 20%, especially May fuel down 40%, but pure electric overall is growth, deeply reflect car market already entered stock era, repeat purchase, repeat, swap become mainstream, under this situation, I believe smart EV pure electric technology route will definitely get more user choice.
Q: NIO Company first half this year basically release new models concentrated finished, but friends still have many new models poised to go, will this make NIO already released models receive impact?
Li Bin: Every car have very strong competitiveness, Onvo L60 although on 2024 released, still now has very strong competitiveness. We in tech leadership have confidence, recently released models in longer time period will maintain competitiveness.
2022 released ET7, smart driving still continuously improve, its hardware capability not fully dug out. In tech layout aspect we always relatively advanced some, for next products on market competitiveness very confident, not because second half no new car release worry order problem.
No new car rather can down-to-earth sell cars, serve users. Firefly is example, release over one year, middle some small iterations, now order waiting cycle again become longer.
Q: Onvo L60 smart driving level compared to Tesla FSD where level?
Li Bin: Tesla FSD latest version I haven't experienced,正式发布 will go experience, good study. Tesla smart driving in model and compute etc aspect indeed very leading, have many places worth learn.
But NIO from self-developed chip to sensors, to whole world model + reinforcement learning route, and new car through extreme narrow cave crossing, explain we also possess such capability. Later will increase in compute aspect input, perfect data loop training, continuously improve smart driving experience upper limit, we on later continuous progress very confident.
Smart driving fully reflect each family's comprehensive tech capability, this you chase I catch situation also quite good, hope everyone also go experience experience, including new Onvo L60 smart driving.
Q: First half this year Onvo released three new models, all use flagship smart three major components, dense update behind consideration what? These technologies in latest industry competition state can establish which moats?
Li Bin: From release speed view, originally not provide radar Coconut, Coconut+ and NIO Gen 2 platform cars, these smart driving baselines, basically can in plus minus not exceed few weeks time window simultaneously release. This very not easy, because in time span and hardware difference have challenge.
Reason because through full stack self-research from internal can unify places all unified together, this point very important. From ET7 start to Onvo L60, visual sensor layout relatively advanced, 7 8-megapixel camera + 7 surround camera, including sensors also consider long-term standardization.
Onvo plus LiDAR, with NIO in planning aspect more consistent. Whole tech baseline can reuse represent data and tool chain reusable, model deployment and variation relatively easier manage. So from Gen 2 product start whole smart driving bottom-layer hardware self-research advantage show: memory bandwidth very important, often underestimated; ISP multi-mode signal processing ability in extremely dark, extremely strong light environment clarity, resolution and image restore ability very strong.
Comprehensive speak, this reflect NIO in smart driving hardware, data loop long-term thinking. So now Gen 2 car group intelligence capability bring data loop capability, same make Coconut etc benefit, this is engineering system and architecture thinking.
Q: New Onvo L60 after launch, this year Onvo all new models release finished, order situation how? Onvo monthly sales expectation? Increment price drop impact on gross margin how?
Li Bin: We on current market trend attitude relatively cautious, rarely say NIO each brand individually need reach how much sales. But still hope NIO enter three brand development stage after, can maintain 40%-50% growth, this year Jan-May NIO growth 68%, performance quite good.
Second half start, more energy will be used sell cars, serve users. Onvo these several cars market competitiveness all very strong, I believe can reach internal预定 target.
Gross margin aspect, now supply chain price rise more, Onvo L60 has gross margin but very miserable, so this year gross margin and profit growth mainly look at total amount.
Q: Will Onvo optimize rental solution, reduce user rental rate? Currently battery rental overall penetration rate how?
Li Bin: Battery rental solution penetration rate over 90%. As for industry penetration rate, we cars sell well, penetration rate high. CATL etc friends also have swap solution, participants more market penetration rate naturally rise. We with many friends in swap aspect have strategic cooperation, but friends whether do swap need relatively long time make decision and product and business preparation, our swap ecology always open.
Q: Car-grade memory price rise to Onvo cost gross margin actual impact? CXMT cooperation progress how? After can imagine space how big?
Li Bin: This round price rise impact big. Taking Onvo example, single car cost rise 10,000+ yuan, calculated to final selling price plus tax etc impact about 15,000 yuan. Non-chip part like battery raw material lithium also rise many, this year indeed cost pressure very big.
CXMT plant distance us very close, all in Economic Development Zone North District, distance maybe just 1 km. Currently cooperation LPDDR5X vehicle verification progress smooth.
Q: Can detailed interpret Onvo user source?
Li Bin: Just Shen Fei also said a bit, BBA and traditional luxury brand user about 35%, joint fuel car user 30%, early pure electric and range extended car repeat purchase swap about 10%, other source including new purchase etc.
Q1 Onvo average selling price 240,000 yuan, higher than some traditional luxury brands, so Onvo indeed is a family-oriented high-quality brand. New Onvo L60 main sales version Max+ starting price 202,800 yuan, last night orders over 90% choose Max+ and Ultra+, over 90% choose Coconut+, Shenji NX9031+ LiDAR version. Onvo in 200,000-300,000 yuan area product layout and brand positioning, quite fit target users and consumption trend.
Q: Beginning of this year BYD release flash charging whole market think will affect NIO swap, but from first half data view, flash charging and swap products also still maintain growth. Next in technology convergence process, efficiency still charging replenish aspect inviolable truth? How judge future replenish direction?
Li Bin: Happy to see more and more car manufacturers charge swap infrastructure aspect investment, flash charging industry have good promotion role, let each party more focus infrastructure investment, no longer simply rely public charging piles.
NIO in charging pile construction aspect very active, persist chargeable, swapable, upgradeable. Of course our construction idea with others also differ, currently already have 86 charge road landscapes, charging piles built in others don't want build places, like Inner Mongolia Expressway, Jilin Expressway earliest all we built. Our starting point very simple: user go where, if there no infrastructure, at least guarantee. We early also have mobile charging car, now dispatch rate lower, mainly use Xinjiang, Tibet etc remote area emergency rescue.
I also want to emphasize, swap and charging not opposite. We very early required, user home, unit where can install charging pile, definitely help install, so our user charging pile installation proportion industry leading, because have national energy service team push, higher efficiency. Behind thinking also simple: home install charging pile, can charge night, day to unit charge, is best experience.
Our swap process not get off car, experience better, including swap station some other dimension value:
First, thoroughly solve car battery different life problem, separate car and battery, for user and society long-term interest have benefit. Buy battery not only look short-term experience, look 8 years, 10 years even 15 years, not arrived time just abandon. Swap station internal smart charging strategy for battery life very important, through operation extend life, basically can every battery life improve 1.5 years and above.
Second, energy attribute. Swap station is natural energy storage facility, we 3900+ swap stations equivalent to 7 GWh energy storage. In China new energy power ratio more and more high background, value will gradually reflect. Many swap stations already participate grid response, every day do energy storage, as energy infrastructure efficiency very high.
Therefore, super charge, flash charge and swap not opposite. Swap indeed can solve many flash charge can't solve problems, everyone now see fast or shallow fast. Fast charge to certain speed and time after, boundary benefit not so big, at home or unit slow charge also completely fine.
More important swap for car battery different life, battery life and safety meaning, and as distributed energy storage facility in new power system value, these hard to charging solve.
Q: Now industry among other manufacturers also prepare release second brand or new series, Onvo these two years more exploration have what experience worth external share?
Li Bin: We feel still underestimate establish a brand difficulty. NIO brand on 2016 first release, until now 10 years, that year market attention high, easy as new force representative, have heavenly time geographical people factors.
Onvo as new brand, originally thought brand awareness can quickly build. But research data show, many people simply don't know Onvo brand, awareness equivalent to NIO 6 years ago or even earlier. Today market environment, new brand hard get attention, establish brand than imagined hard, difficult.
But Onvo in brand concept build aspect do well: serve who, what positioning very clear—"Make family life better", May 15 we speak "Every journey, all Onvo", Onvo is a family service high-quality brand. Quality and safety, vitality community etc brand pillars also clear, user also will response.
But market challenge indeed very big, how make brand be remembered, touch heart, not only product config and performance how, more is can cause everyone resonance. L90, L80, new L60 launch on, all spend large time through user scene and real stories reflect brand bottom layer thinking, spiritual layer thinking, we also hope and target user resonate.
Q: Onvo initial goal is volume, but from recent few months sales volume situation look seems not reached expectation height?
Shen Fei: About sales volume expectation, I with internal colleagues often share, need firm confidence, don't underestimate. Onvo is 2 years brand, current sales volume than NIO delivered 2 years still more. Originally Onvo overall sales volume climb fast, one year achieved NIO 4 years volume.
But we need face still have many problems need solve, continuously go progress. Of course external won't see so, single user buy one car must choose one suitable for oneself, for whole industry say, including sit media teachers, everyone will put Onvo and NIO together look. So I hope whole team in keep confidence, keep have right cognition to self when can continuously progress.
Li Bin: Supplement, L90 after launch, in pure electric large three-row SUV market area sales first, Onvo L60 after launch same level also top three, so performance thing depends on how look. We now still need face brand construction and sales system capability construction, it have a process.
Q: Onvo L60 value retention not bad specific reason? World model scheme after, smart driving team compute and manpower input and later plan?
Shen Fei: About value retention, Onvo L60 product power is fundamental reason, user on this car various aspects very satisfied. Second is price policy etc aspect relatively stable, including new L60 pricing also in very hard balance new car, second hand car etc aspect factors.
This is multi-effort result, including our direct sales model, swap capability etc aspect all have contribution, everyone focus value retention right, it reflect brand comprehensive competitiveness.
Li Bin: In speak hardware and model competitiveness when, everyone don't forget compute. Why beginning of last year everyone worship DeepSeek, core is need training resources far less than US peers.
Last year, compared to domestic do well peers, NIO smart driving training compute indeed only their one fifth or one tenth, and top peers compared even less, with Tesla even cannot compare.
Compared last year, this year we roughly increase several times input, see effect still very good. This year second half will have larger compute input, overall compute operation relatively stable.
Q: New Onvo L60 price and NIO ES6 differ 100,000 yuan, tech equipment already relatively close, NIO three brands between how define market?
Li Bin: NIO, Onvo, Firefly in their respective target market all keep high-end positioning. Like Firefly in small car market still is high-end positioning, compare same level small car price high 50% roughly, domestic many pure electric small car roughly 70-80,000 yuan, Firefly main sales is over 120,000 yuan. Its product and service can support this price, so small car safety so good, 9 airbags etc create many safety test score records.
Onvo target family market, also keep high-end positioning. Q1 Onvo average selling price 240,000 yuan, most mainstream family brands cannot reach this average price. Onvo positioning have enough tech and product support, new Onvo L60 is mid-size SUV tech flagship, emphasize tech for family concept, safety quality foundation. We think, family car user very care these, like some luxury config optional, but safety quality and tech architecture no trade-off, this keep brand color.
NIO target high-end market, adapt user group more, like all-scenario tech experience, ES9 executive flagship, ET5 all have their unique emotional experience, also Horizon etc have special tech atmosphere, let user have better mood and emotion experience.
These three brands common point: keep high quality, keep in their respective sub-market high-end positioning and tech lead. On this basis again revolve user needs solve, we won't blindly pile config, will look which points can with target user group produce emotional resonance, function experience sort, different target market priority different.
Q: New Onvo L60 officially release, three flagship tech down to 200,000 yuan market, is out of what judgment? Stand at this time point to NIO how judge?
Li Bin: Onvo L60 from birth day, use very many NIO first launch tech, full domain 900V is NIO first is L60 on mass production, including high performance, high efficiency drive and smart fuse all first mass production, SkyOS·Tianshu full domain application first mass production car model also Onvo L60.
Smart driving aspect, chip exist a ramp process, first on ET9 carry, then to NIO Gen 3 ES8, gradually push to Onvo brand, every car target market must apply best tech. New Onvo L60 is mid-size SUV tech flagship, in many tech aspect is currently industry best, this is fact.
Q: Many brands release their smart driving chip, NIO chip what advantage?
Li Bin: Make a smart driving chip, have many methods, let others help define design, this is not what hard matter, industry many people all do. But important is this chip not that chip, like one car you find engineering design company make it, or through yourself full stack self-research, this involves enterprise own complete engineering capability, many core parts need self-research, input larger, difficulty also larger.
NIO Shenji NX9031 team 600+ people, from front-end to back-end have complete design capability, build this capability very not easy, with simple define params others do difference very big.
Additionally, smart driving chip performance evaluation cannot simply compare one point, need from multi-dimension view: First, inference compute; Second, memory bandwidth, on support model size and run speed very important, we memory bandwidth basically is industry 2 times; Third, multi-mode signal processing ability, need very detailed work, cave crossing performance good also and this have relation.
Smart driving foundation is vision, cannot just look light good when, many scenes light not good, this test bottom whether can very well process. Also chip redundancy backup when need achieve millisecond level hot switch, two chips interlink, interface and ability strong, for future L4, L3 smart driving also very important.
Q: Onvo L60 cave crossing creative reaction very good, biggest reason what?
Li Bin: New Onvo L60 whole smart driving baseline basically with NIO ES9 aligned, use latest version NIO World Model. In various extreme conditions, especially extremely dark light environment image processing ability, NIO World Model inference ability, in actual test include in cave show安心感 still quite good.
From chip, OS, reinforcement learning etc, our smart assist driving route foundation build relatively deep. Before everyone feel iteration slow, just like build swap stations, also have many doubts, but I think sharpening axe not delay woodcutting.
Auto industry is marathon, not one day, is very long competition. If short-term goal build 100 floor high building, then we build can support 150 floor foundation; If build 10 floor fast can let people see live in, impossible on 10 floor, 50 floor foundation build 100 floor high building. Everyone work thinking when assess time dimension not same, so到底 use how long time assess one thing, decide everyone see NIO work reasonableness and behind logic.
Sometimes use one quarter, half, one year time assess, feel NIO this company quite silly. But if use 3 years, 5 years look seem still have reason, if use longer time look, feel quite reasonable.
We want to put long-term thinking, long-term goal and short-term exec how combine good, these two years also push user value all-staff operation org reform. This is management solve things, in smart driving also same, smart driving also whole company tech innovation, system innovation miniature.
Q: My friend is Hefei local, want buy new Onvo L60, but his wife Model Y brand worship, if you are sales how persuade him?
Shen Fei: From conversion rate speak, Onvo brand and Model Y is number one, different months inside, actually from brand consumption say, earliest batch like tech taste user already towards domestic brand switch.
Now market new energy penetration rate reach 60%, user swap car know buy electric car. Actually these consumption groups relatively steady, conservative, unwilling make mistake, Tesla as exist time relatively long brand, easy become "buy this possibly no mistake" choice, this is we need breakthrough point, need invite these users come experience.
Onvo in whole NIO 11 years tech basis above, new Onvo L60 is 200,000 yuan level most tech competitiveness, most tech feel one car, comfort experience all super class. But car advantage rely language say always one-sided, really need to scene come experience.
Li Bin: New Onvo L60 size and Model Y similar, now new Onvo L60 have 60% optional, 200,000 plus have fridge, TV, sunshade, comfort big sofa don't say, also small table, back also can install 52L freezer, sun protection, fridge, rear screen drama needs all solved, also adjustable seat, lie inside very comfortable.
And cheaper than Model Y much, whole car buy cheap 60-70,000. Tesla domestic FSD subscription is 64,000 yuan, same smart driving experience choose us save 100,000+; if buy car rent battery, diff more, we also can swap, so don't compare. Simple speak is luxury config + space big + smarter.
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BYD officially released the May 2026 production and sales flash report, with new energy vehicles from all brands reaching a monthly sales volume of 383,453 vehicles, a slight increase of 0.26% year-on-year, achieving year-on-year positive growth in monthly sales after ten months; among them, passenger car deliveries reached 376,990 units, surging 19.4% month-on-month, wiping out the pain of previous model iterations, presenting a new pattern where the domestic base is stable, overseas sales are soaring, and high-end brands are scaling up across the board. Amidst the market environment of intensified competition in the domestic new energy sector, Tesla FSD entering China, and an intense launch of independent new products, it has forged a unique structural growth path.
The Dynasty and Ocean main brands combined sold 330,215 vehicles in May, accounting for over 80% of the group's total sales, remaining the stabilizer for BYD's sales volume. The full series had 8 models exceeding 20,000 units in monthly sales, covering products from 50,000 entry-level commuter to 200,000 home SUV.
Inside the Dynasty Network, the Yuan family sold 56,691 units, and the Song family 51,370 units. Both crossed the 50,000 threshold, becoming two major sales pillars for the brand, catering to home commuter and urban-rural travel needs; the Qin family followed closely with a stable performance of 28,360 units. The Han and Tang series maintained a volume in the six-thousand range, deeply cultivating the mid-to-large home sedan and SUV niche markets; the brand new model Xia is in the market cultivation phase, delivering 1,810 units monthly, with potential for steady volume growth as channels expand.
The Ocean Network's growth momentum is even more rapid, with 5 models entering the 20,000 club across the series: Sealion 42,615 units, Seal 34,117 units, Seagull 39,919 units, Dolphin 22,260 units, and Song PLUS 27,755 units. Among them, Seagull remains the best-selling entry-level commuter model thanks to its affordable pricing of 60,000-80,000. Sealion, as a new volume model, stands firm at the 40,000 level upon launch, filling the mid-size SUV product gap in the Ocean Network and perfecting the Ocean product tier layout. From commuter small cars to compact SUVs, the two main brands rely on DM-i hybrid and pure electric dual-line technologies to牢牢锁住 the mainstream home market share within 150,000 domestically.
Fang Cheng Bao Year-on-Year Surges 139.7%, Brand Upward Positioning Takes EffectThe high-end matrix of Denza, Fang Cheng Bao, and Yangwang sold a combined 46,489 vehicles in May, officially breaking away from the niche positioning to become a new pivot for BYD's brand premium and profit growth, breaking the industry curse of difficulty in high-end breakthrough for domestic brands.
The off-road brand Fang Cheng Bao sold 30,186 units monthly, surging 139.7% year-on-year, creating a new high in monthly sales since the brand launched. Its Titanium 7 model sold 18,280 units monthly, while Leopard 5 and Leopard 8 output remained stable, continuously squeezing the survival space for joint venture and imported models in the 250,000-400,000 hardcore off-road niche market.
Denza delivered 16,303 units in May, with the MPV benchmark D9 selling 6,721 units, and the Z9 series close to 6,000 units. MPV and mid-to-large sedan dual-line efforts helped them stand firm in the luxury new energy track; the million-level ultra-luxury brand Yangwang continued its steady climb, delivering 286 units that month, a year-on-year increase of 105.8%, completing market verification of the domestic brand ceiling product and forming a full price range product layout from 100,000+ home, 300,000-400,000 off-road, 500,000 luxury MPV to million-level flagship.
In May, BYD's overseas sales of passenger cars and pickup trucks reached 160,177 units, surging 80.7% year-on-year. Exports accounted for over 42% of the full series total sales, setting a new historical high for brand export and becoming the core driving force to stabilize May overall sales and achieve year-on-year positive growth.
Southeast Asia, Europe, and Latin America became the main incremental markets. Seagull, Song PLUS, and Yuan series continued to top new energy best-seller lists in multiple countries; the SHARK pickup truck exceeded 4,000 units in monthly exports for two consecutive months. Relying on the completion of localization production in Thailand, Brazil, Hungary, and Uzbekistan with four overseas vehicle factories, localized production continues to land, avoiding tariffs while rapidly penetrating terminal channels. Against the background of stock market competition in the domestic auto industry and normalized price wars, the rapidly expanding overseas market effectively counteracts sales volatility brought by domestic model iterations, officially upgrading from a supplementary market to BYD's core growth engine. As of now, BYD's global cumulative new energy vehicle sales have exceeded 16.5 million units, with the globalization map continuously broadening.
Intelligent Driving Empowers Product Iteration, H2 New Products Prepare to Surge VolumeMay marked a key node in BYD's intelligent driving landing, with the God's Eye intelligent driving system becoming a core bonus point for models: the number of vehicles with advanced intelligent driving across all brands exceeded 3.15 million, with daily road test data exceeding 200 million kilometers; that month, BYD implemented City Pilot and Smart Parking dual safety backup services, becoming the world's first auto manufacturer to achieve dual intelligent driving backups. Three days after policy implementation, the activation rate of models equipped with the God's Eye system in cities surged 50%. Intelligent driving experience upgrades directly drove in-store order conversion, solidifying product competitiveness for subsequent models to continue volume sales, and facing the intelligent driving market shock brought by FSD entering China.
From data details, BYD's cumulative sales from January to May 2026 were 1,405,039 units, down 20.32% year-on-year. The core reason is that the full series of main models were concentratedly iterated, and the capacity ramp-up of the 2nd Gen Fast Charge Blade Battery was restricted. The new Flash Charge Battery upgraded fast charging and low-temperature performance. Full series iteration models prioritized installing new batteries, but production line retrofitting dragged down capacity release. Order backlogs on popular models and delayed deliveries compressed the May delivery volume to a certain extent.
As the end of the second quarter approaches and the 2nd Gen Blade Battery capacity continues to release, coupled with new models such as Denza N8L, Fang Cheng Bao Titanium 7 Pure Electric Version, Sealion 05, and Xia L landing the market, the industry generally predicts that BYD's full brand sales in June are expected to exceed 400,000 vehicles. Relying on the four-dimension development logic of low-end volume locking share, high-end raising profit, overseas pushing volume, and intelligence improving product power, amidst the intensified new energy elimination round in the domestic market, BYD's full category layout advantage continues to amplify, securing its status as the domestic new energy leader, accelerating steadily towards global top auto manufacturers.
