July 16, GAC Group officially welcomed the important milestone of cumulative deliveries reaching 30 million units, simultaneously launched the Gratitude Reward activity for 30 million users across all brands. 29 years of deep cultivation in the automotive track, from zero start to earning the trust of 30 million users, this outstanding achievement is both the result of GAC's adherence to long-term qualityism and a true microcosm of the high-quality development of the Chinese automotive industry.

Earning the long-term choice of 30 million car owners, the core foundation lies in GAC's consistent rigorous quality control system. All new cars must complete the "two winters and one summer" long-cycle extreme testing before launch, also travel to high-temperature, extreme cold, high-altitude, sand and dust, and other "five highs, one mountain, one dust" full-scenario verification; relying on a global integrated vehicle wind tunnel, domestic high-standard comprehensive test fields and AION global new energy lighthouse factories, GAC achieves digital control of the entire link of design, testing, and production, hundreds of industrial robots in the welding workshop paired with AI visual inspection, data for thousands of body fastening points is traceable throughout their lifetime, guarding manufacturing precision from the source.

In terms of safety, GAC has built a perfect full-domain protection system. Danxia Battery cumulative installation reached 1.5 million units, cumulative mileage surpassed 160 billion kilometers; Star Spirit Safety Guard system since going online, cumulatively avoided 6.28 million potential driving risks. Industry-first "Three Responsibilities" service commitment, targeting tri-power self-ignition, battery excessive degradation, intelligent parking accident three core user concerns provides bottom-line guarantee, paired with high-standard cage body, high proportion of high-strength steel, integrating safety throughout the vehicle's full lifecycle. Long-term rigorous quality control has also received authoritative recognition, GAC won the China Quality Award Nomination Prize, multiple brands under it have occupied the forefront of sub-segment depreciation rates and quality lists for years.

Sustained huge R&D investment is the confidence behind GAC's continuous quality advancement. As of the end of 2025, GAC's independent R&D cumulative investment exceeded 62 billion yuan, total patent applications surpassed 24,900 items, invention patents exceeded 11,200 items. Star Spirit Architecture 4.0, Galaxy Smart Cockpit, Star Source Power, Starship Body four independent R&D core technologies fully implemented, at the same time partnering with Huawei Qiankun to create high-end smart models like Qijing GT, achieving collaborative breakthroughs in intelligent driving, cockpit, and power technology, balancing household comfort and frontier technology, allowing users with different budgets to enjoy high-standard products.

If hardcore quality is GAC's internal foundation, then the systematic globalization strategy is the enterprise's second growth curve. Different from simple complete vehicle exports, GAC relies on the "One GAC 2.0" strategy, achieving overseas rooting of R&D, production, supply chain, and sales service full value chain, thoroughly getting rid of the traditional overseas mode of simply selling cars. Currently, GAC's business covers Asia-Pacific, Middle East, Americas, Europe five major sectors totaling 110 countries, established 7 overseas production bases, 9 parts warehouses, 746 overseas sales service outlets, a complete localized operating system helps products adapt to regulations and user needs in various countries.

The momentum of overseas market growth is rapid, in the first half of 2026, GAC's independent brand export volume reached 121,500 vehicles, up by 132% year-on-year, half-year sales have approached the 2025 full-year level. Regional markets blooming in multiple points, Thailand market June sales month-on-month increase reached 207%, Europe market new energy models are steadily landing, sales of models in Americas countries such as Brazil, Colombia increased multiple times. Facing the long term, GAC has set clear globalization goals: in 2030 business coverage will cover 120 countries, overseas offline outlets will exceed 2,000, annual overseas sales to hit 1 million units, to allow "GAC Intelligent Manufacturing" to continuously expand global market share.

To reward 30 million global car owners, July 16 to August 31, GAC subsidiaries GAC Honda, GAC Toyota, GAC Trumpchi, AION, Hyper, Qijing six brands simultaneously launched car buying benefits, direct price drop on new purchase, low-interest finance, high-value trade-in, family add-on purchase multiple benefits stacked, covering fuel, hybrid, pure electric, range-extended full category models, multiple main models simultaneously went off the line in domestic and overseas factories, key products like Qijing GT7, Trumpchi M8 PHEV, AION N60 focused appearance, intuitively demonstrating GAC's full matrix product strength.

Looking back at 29 years of development, GAC experienced four leapfrog upgrades: joint venture start, independent rise, electric intelligent transformation, global ecosystem expansion, 30 million units delivery milestone is not the end, but a brand new starting point. In the future, GAC will continue to adhere to fine craftsmanship quality long-termism, continuously increasing investment in independent R&D of core technologies, simultaneously deepening full value chain globalization layout, going global with reliable products and perfect services, continuously polishing the business card of Chinese automotive industry intelligent manufacturing.

On June 12, the BJ30 Traveler 150,000 units off the line and High-Light Edition Launch Press Conference, themed "150,000 Loves, High-Light Arriving", was grandly launched at the BAIC Zhuzhou Super Factory. As the model that fastest achieved 150,000 sales in the Chinese light off-road SUV market, the BJ30 Traveler refreshes industry speed again. At the same time, the annual new version -- BJ30 Traveler High-Light Edition officially launched, unlocking new light off-road travel experiences with comprehensively advanced product power. To implement the off-road equality concept, the official released a heavy-weight 30,000 yuan replacement policy for the entire series. The BJ30 Traveler Super Replacement Price starts from 69,900 yuan, the High-Light Edition Super Replacement Price starts from 82,900 yuan, allowing thousands of families to embrace a high-quality travel life that is both city and wild with an affordable threshold.

This press conference was not only a glory ceremony for the BJ30 Traveler 150,000 users' reputation, but also an open witness to the strength of Chinese light off-road SUV manufacturing intelligence. At the event site, Beijing Off-road partnered with CCTV Finance to complete the first online disassembly live stream of the real vehicle with 150,000 km driven. Through transparent, visible solid testing, it fully displayed vehicle durability quality and solid craftsmanship, allowing the market and consumers to intuitively witness the hard strength of Chinese manufacturing intelligence.

150,000 Unit Sales Becomes Legendary, Casting a Benchmark for Chinese Light Off-Road Quality

For 15 years of deep digging in the off-road field, and over 60 years of professional technology accumulation, Beijing Off-road relied on extreme product power and user thinking, allowing the BJ30 Traveler to achieve leapfrog breakthrough, achieving the bright achievement of fastest 150,000 sales in Chinese light off-road SUV. BAIC Group VP and Beijing Off-road Chairman Zhang Guofu stated on site: "The delivery of 150,000 BJ30 Travelers is not only a market speed breakthrough, but also a quality monument built by 150,000 units of user trust. It is both an excellent answer sheet of Chinese HEV technology delivered to the world, and also a firm declaration of Chinese car manufacturing intelligence moving upward."

To quickly gain global 150,000 user recognition, the core stems from the BJ30 Traveler's three hardcore core advantages of "Super Wild, Super Big, Super Saving", redefining the standard for household light off-road SUVs.

At the Super Wild performance level, the BJ30 Traveler is the first HEV hybrid model in China's Box-style SUV category, equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV hybrid architecture. The three-engine power system composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors can precisely adapt to different travel scenarios such as long-distance energy saving, real-time energy replenishment, and instant power burst. With 30-millisecond level intelligent four-wheel drive response and 0.5-second peak torque burst ability, matched with electronic center differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, it can easily conquer complex road conditions such as mud, sand, and steep slopes, balancing urban commute smoothness and outdoor off-road passability.

At the Super Big space level, the new car relies on a 2,820mm ultra-long wheelbase and 66% ultra-high space utilization ratio to create a flexible practical three-row seven-seat layout. With a 1,496-liter super large trunk matching rear seats that can fold pure flat, it can expand to a 1.92-meter super large flat space, turning into a mobile big bed in seconds. The spacious B-class ultra-wide third row can easily accommodate a 1.8-meter adult passenger. The whole car has 38 refined storage locations, fully satisfying diverse needs such as family multiple-person travel, camping travel, and material loading, achieving calm and unhurried all-scene travel.

At the Super Saving experience level, the BJ30 Traveler gains global recognition for its extreme energy saving strength. Car bloggers from five countries -- South Africa, Indonesia, UAE, Poland, and Mexico -- jointly verified actual tests. The vehicle's fuel consumption per 100 km does not exceed 5 liters, and one tank range exceeds 1,000 km. The convenient attribute of not needing to rely on charging piles and driving away after refueling greatly saves energy replenishment time. Matching the first owner whole-vehicle lifetime warranty policy, with no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, it brings a long-term travel experience of worry-free, money-saving, and time-saving for users from the three dimensions of time, cost, and safety.

High-Light Edition Comprehensively Advanced, Appearance, Performance, Experience Triple Leap

Relying on 150,000 user reputation accumulation, Beijing Off-road released a heavy-weight annual new version BJ30 Traveler High-Light Edition. On the basis of the original hardcore product, it realizes appearance, performance, and intelligent experience comprehensive upgrades, perfectly adapting to diverse travel needs for all age groups.

High-Light Appearance Reshapes Light Off-Road Aesthetics. The new car continues the classic Box-style hard look, merging exquisite fluid lines. Matching exclusive Five-Gate Star Ring through light group, Star Ring custom wheels, full set of inductive fashion modification kits, and same-color sports bumper, it possesses both aura and fashion identity. Inside, the new exclusive orange interior matches metal texture trim plates. Texture layers are full, taking into account sports vitality and home warmth, adapting to multi-scene style needs such as daily commute, outdoor travel, and business shuttle.

High-Light Performance Realizes Power Comprehensive Strengthening. The High-Light Edition targeted upgrades core hardware, equipped with high-performance AGM dedicated batteries with triple cycle life, and Porsche same-model turbocharging technology. Whole-vehicle charging efficiency is as high as 99%. Rear motor power increases from 55kW to 70kW. In scenarios such as start acceleration, ramp merge, and emergency avoidance, the response is faster and power output is more abundant, bringing a steadier and more agile handling experience, making every travel confident.

High-Light Experience Creates Mobile Comfortable Living Room. The new car brings an open panoramic view thanks to the high body design. At the same time, it is fully equipped with comfort configurations such as seat heating, seat ventilation, and steering wheel heating, adapting to four-season travel. It is equipped with thoughtful configurations such as intelligent raindrop sensing automatic window close and 64-color music rhythm atmosphere lamps. Balancing practicality and atmosphere, it perfectly merges the comfort and leisure of city commute with the freedom and ease of outdoor travel.

CCTV Witness Hardcore Quality, Super Factory Interprets Chinese Manufacturing Intelligence

Real quality fears no strict disassembly inspection. At the press conference site, Beijing Off-road combined with CCTV Finance conducted a whole-process live disassembly of a BJ30 Traveler with 150,000 km driven. 150,000 km mileage is equivalent to nearly 10 years of car use cycle for an ordinary family. The disassembly result fully verifies the model's extreme durability quality: Engine turbo carbon accumulation is extremely low, power output is still full. Gearbox has no oil leak, gears have no wear, power system state is comparable to a new car. Battery pack has no bulging, liquid leak, decay, or quality change issues, long-term use is safe and stable. Chassis subframe, suspension control arms have no rust or oil seepage phenomenon. Overall flatness and neatness are basically the same as a new car. Passive safety protection is always online, fully showing the model's solid material usage and reliable durability strength.

At the same time, the lens went deep into the BAIC Zhuzhou Super Factory, revealing the roots of the BJ30 Traveler's high-quality manufacturing intelligence. The factory welding workshop realizes full-robot automation operation. Glue error does not exceed a hair, building a strong and safe car body skeleton. The 5,000-ton level giant stamping equipment molds car body plates in one time, creating smooth and exquisite car body lines. Fully automatic robot spraying matching eco-friendly water paint greatly reduces harmful volatiles, achieving new car no odor, paint surface sun-resistant and corrosion-resistant. Whole-process strict quality control checkpoints guard the excellent quality of every vehicle from the production source, letting users worry-free about buying cars and peace of mind about using cars.

Heavyweight Benefits Arrive, Multiple Courtesies Pay Tribute to User Love

To repay the trust and support of 150,000 owners and help more consumers unlock light off-road life, Beijing Off-road released a heavy-weight 30,000 yuan super replacement policy, which both new purchase and replacement users can enjoy. At the same time, adding five layers of exclusive limited-time courtesies, sincerity full: Warranty gift gifts value 6,000 yuan first owner non-business owner whole-vehicle lifetime warranty; Finance gift provides 0 down payment and other diverse finance schemes, lowering car buying threshold; Calling friends gift supports old customer referrals, up to top can get 800 yuan JD card; Upgrade gift enjoys whole-series lifetime OTA free upgrade; Traffic gift gifts basic traffic lifetime free, entertainment traffic 2 years unlimited free use.

Coinciding with the World Cup event node, the brand synchronously started the "Passionate World Cup, High-Light Win Grand Prize" limited-time activity. Consumers who buy cars at any authorized store nationwide can participate in event guessing. Accurately hitting the World Cup champion and final score, they can additionally enjoy a 50,000 yuan car buying subsidy. Ultra-high benefits sincerity return to the market.

From the glory coronation of the 150,000 unit sales milestone, to the comprehensive renewal of the High-Light Edition model, to the public and transparent quality witness, the BJ30 Traveler breaks the homogenization deadlock of light off-road SUVs with strength, truly realizing "City and Wild, All-round Capable". In the future, Beijing Off-road will continue to deep-dig the civil off-road track, persisting the off-road equality concept. With higher quality, better experience, and more approachable products, it will accompany thousands of users to rush towards mountain and sea love, unlocking every travel high-light journey.

On June 12, inside the BAIC Zhuzhou Super Factory, the "150,000 Units of Passion, Arriving in the Spotlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held here. As the model that fastest reached 150,000 sales volume among Chinese light off-road SUVs, BJ30 Traveler not only refreshed market speed records, but also presented a score sheet of Chinese intelligent technology to the world with its hardcore HEV hybrid technology and intelligent manufacturing system.

HEV Architecture Innovation: Intelligent Power Matrix with Three-Motor Four-Wheel Drive and Six-Mode

In today's era of diversified new energy technology routes, BAIC Off-road chose the HEV hybrid path with greater universality and reliability. BJ30 Traveler is equipped with the industry-leading "Three-Motor Four-Wheel Drive Six-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese box-shaped SUV category.

The core of this system lies in intelligent synergy. One hybrid-specific engine with thermal efficiency as high as 41% is responsible for high-efficiency energy saving during long-distance cruising; the front drive motor and rear drive motor separately undertake real-time energy recovery and instant torque burst. The intelligent four-wheel drive system response speed is only 30 milliseconds, and maximum peak torque can burst in 0.5 seconds. Combined with energy center lock, four-wheel electronic slip control, and smart electric ATS all-terrain control system, it achieves seamless switching from urban commuting to complex scenarios such as mud and sand. Six major working modes are automatically matched by algorithms for optimal selection, ensuring the power system always operates in the best energy efficiency range.

Space Reconstruction and Energy Consumption Breakthrough: Defining the Digital Standard for Light Off-road

Technology is not only a revolution of power, but also a reconstruction of space and efficiency. BJ30 Traveler boasts a 2,820 mm ultra-long wheelbase. Through a design with 66% super high yield rate, it achieves a flexible layout of three rows and seven seats. Its rear row can be folded flat to form a 1.92-meter large bed space. With 1,496 liters of trunk volume and 38 storage nodes throughout the vehicle, it provides extreme space freedom for family travel.

In terms of energy consumption performance, BJ30 Traveler broke the fuel consumption curse of traditional off-road vehicles. Test data from five countries' automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows that this car achieved fuel consumption of not exceeding 5 liters per 100 km in different geographical environments globally, with one tank of fuel range exceeding 1,000 km. This "refuel and go" energy replenishment logic saves users dozens of hours of charging waiting time annually, truly achieving off-road equality.

Highlight Edition Leap: Comprehensive Evolution from Mechanical Quality to Intelligent Experience

On the occasion of the 150,000th unit roll-off, the annual new version — BJ30 Traveler Highlight Edition officially launched, with a super trade-in price starting from 82,900 Yuan. The Highlight Edition underwent a comprehensive technological leap on the original basis:

Performance enhancement, replaced with dedicated AGM battery with cycle life 3 times that of ordinary batteries, equipped with Porsche same-model turbocharging technology, overall vehicle charging efficiency increased to 99%. Rear motor power leaped from 55 kW to 70 kW, significantly improving power response speed during ramp merging and emergency evasion.

Intelligent Cockpit, creating a "Mobile Comfortable Living Room". The system features automatic window closing function with raindrop sensing, 64-color ambient lights pulse with music rhythm. Combined with seat heating, ventilation, and steering wheel heating functions, it achieves an emotional upgrade of human-vehicle interaction.

Aesthetic design, using unique five-arc star ring through-light groups and exclusive star ring wheel hubs, paired with new orange interior and metal texture trim plates, perfectly fusing the rugged box-shaped styling with exquisite electric trendy modification kit.

CCTV Car Dismantling Authentication: Industrial Reliability Sample After 150,000 Kilometers

True technological strength can withstand the strict scrutiny of time. At the launch event, BAIC Off-road joined hands with CCTV Finance to livestream the dismantling of a BJ30 Traveler with 150,000 km driven. Dismantling results show: Engine turbine carbon buildup is extremely low, gearbox internal gears have no wear or pits, battery pack has no bulging, leakage, or degradation phenomena, chassis flatness difference from new car is negligible.

Behind this result is the support of the intelligent manufacturing system of BAIC Zhuzhou Super Factory. In the welding workshop, hundreds of robots realize 100% automated operation, glue application error does not exceed a hair strand. In the stamping workshop, thousands of tons of giant equipment shapes in one press, ensuring the accuracy of body lines. In the painting workshop, the application of eco-friendly water-based paint reduced harmful pungent volatile substances by more than 60%. Digital quality control checkpoints at every process ensure the quality consistency of every unit off the line.

Global Manifesto of Chinese HEV Technology

Zhang Guofu, Vice President of BAIC Group and Chairman of BAIC Off-road, stated at the launch event: "BJ30 Traveler has become the fastest model to reach 150,000 units among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument built by 150,000 users. It is the answer sheet of Chinese HEV technology delivered to the world, and even more a booming manifesto of Chinese intelligent manufacturing!"

Sincere Policy: Let Technology Benefit Every Love

To reward 150,000 owners, the entire BJ30 Traveler series launched a 30,000 Yuan trade-in policy, super trade-in price starting from 69,900 Yuan. In addition, users can also enjoy five exclusive privileges: Lifetime warranty for the whole vehicle (limited to the first non-operating owner, value 6,000 Yuan), 0 down payment and other financial products, old customer referral reward up to 800 Yuan JD Gift Card, whole series lifetime OTA free upgrade, and free basic traffic lifetime, free entertainment traffic for 2 years with unlimited data.

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also launched the limited "Passionate World Cup, Highlight Win Great Prize" event. Purchasing at any authorized store nationwide grants eligibility for the prediction. Accurately predicting the World Cup champion and final score, enjoy an additional 50,000 Yuan purchase subsidy.

From the 150,000 unit sales milestone to the Highlight Edition's technological leap, BJ30 Traveler is, with solid engineering literacy and cutting-edge intelligent technology, redefining the value benchmark of light off-road SUVs. In the future, BAIC Off-road will continue with a diversified product matrix, accompanying users to the next journey of mountains and rivers.

June 12, 2026, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000th Unit Off-the-Line Ceremony and Highlight Edition Launch Event was held grandly at the BAIC Zhuzhou Super Factory. The event welcomed a brand sales milestone, with the annual new BJ30 Traveler Highlight Edition launching simultaneously. Beijing Off-road also partnered with CCTV Finance to complete the industry's first 150,000 km real vehicle network-wide disassembly live stream, comprehensively showcasing the hard power of this domestic light off-road SUV through hard-core testing and intelligent manufacturing. Officially launched simultaneously was a 30,000 yuan super trade-in subsidy, with trade-in prices for the full series starting from 69,900 yuan, significantly lowering the entry threshold and letting light off-road life enter thousands of homes.

Relying on over 60 years of off-road technology accumulation from Beijing Off-road, the BJ30 Traveler accurately fits the diverse needs of family users for commuting, traveling, and light off-roading, leading the market with three core advantages: ultra-off-road, ultra-large, and ultra-efficient. Today, the vehicle has successfully achieved a 150,000-unit sales milestone, becoming the fastest domestic light off-road SUV model to break through 150,000 units. The choice of 150,000 users is the most direct recognition of the product's strength, also allowing it to solidify its position as a benchmark in the sub-segment.

Market performance is enough to verify reputation. The BJ30 Traveler has taken the first place in sales for both HEV Hybrid Boxy Shape and Domestic HEV Hybrid Models for two consecutive years, and has also topped the sales of domestic HEV Hybrid SUVs for 24 consecutive months. In the field of value retention, it won the value retention champion of the domestic compact SUV in the 100,000-150,000 yuan class, with outstanding value performance throughout the cycle. Not only has it deepened its focus on the domestic market, but the car has also been exported overseas, winning international awards such as Best Hybrid SUV in the Arab Region and Argentina's Best Import SUV of the Year, showcasing China's intelligent manufacturing strength to the world.

The BJ30 Traveler Highlight Edition, honed based on real user feedback from 150,000 car owners, officially premiered. Building on original advantages, the new car achieved comprehensive upgrades in three dimensions: Highlight Appearance, Highlight Performance, and Highlight Experience, balancing the personalized aesthetic of younger groups with the practical needs of large families, further advancing the product strength.

In terms of appearance, the Highlight Edition continues the classic boxy shape, cleverly blending a rugged off-road style with exquisite design. The iconic five-star ring through-light group is highly recognizable, and three exclusive paint colors, Lava Orange, Dome Blue, and Cold River Grey, have been added to the body, offering diverse styles. The whole vehicle is equipped with an electric tactile trendy modification kit, exclusive star ring wheels, and a sports bumper, full of dynamic sense; the cockpit is upgraded with orange interior trim paired with metal texture panels, combined with the family mountain-shaped dashboard design, blending off-road heritage with light luxury texture, making the appearance suitable for all-scenario travel.

Performance upgrade is the core highlight of the Highlight Edition. The new car adopts the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture, and completed multiple optimizations: replaced with long-life AGM batteries, with cycle life reaching 3 times that of ordinary batteries, making electricity usage and starting more stable; equipped with Porsche's same VGT variable geometry turbocharging technology, combined with 41% high thermal efficiency engine, the whole vehicle charging efficiency reaches up to 99%, balancing power and energy consumption; rear axle motor power increased from 55 kW to 70 kW, with more rapid power response during acceleration, lane changing, and overtaking.

This hybrid system is also the foundation of the whole vehicle's off-road capability. Three-engine power combined with intelligent electric four-wheel drive with 30 ms ultra-fast response has six operating modes that can automatically switch according to road conditions. Assisted by electronic controlled energy central locking, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, combined with 5,928 N·m maximum wheel end torque, muddy ground, sandy ground, cross-axle and other light off-road conditions can be easily handled. The whole vehicle has undergone 4 million km extreme environment durability testing, with a cage-type body made of 63.4% high-strength steel, with torsional stiffness reaching 24,800 N·m/deg, comprehensively protecting travel safety.

In terms of space performance, the BJ30 Traveler is fully advantageous. A 2,820 mm extra-long wheelbase combined with 66% ultra-high usable rate makes it the only large seven-seat boxy SUV in the 100,000 yuan class. The third row space is spacious, and 1.8-meter adults can sit without any feeling of oppression. A 1,496-liter ultra-large trunk can accommodate camping and skiing complete equipment, jokingly called by users "no need for moving vans when moving house"; the rear row can be folded flat to form a 1.92-meter flat large bed, combined with a panoramic sunroof, unlocking outdoor travel fun anytime and anywhere. 38 storage spaces in the whole vehicle, detail design is thoughtful and comprehensive.

The "Ultra-Efficient" advantage is reflected in three levels: saving money, saving time, and saving worry. Automotive bloggers from five countries, South Africa, Indonesia, UAE, Poland, and Mexico, tested the vehicle under various extreme road conditions, with fuel consumption per 100 km all controlled within 5 liters, the lowest being only 4.4 liters. One tank of fuel has a range exceeding 1,000 km, saving considerable fuel costs in long-term use. The model adopts HEV hybrid technology that does not require external charging, ready to go after refueling, saving the trouble of finding charging piles, charging, and installing piles, saving dozens of hours of time costs annually. Meanwhile, the first owner enjoys a lifetime warranty for the whole vehicle, covering 99% of parts, with parts availability and convenient maintenance, completely eliminating concerns about vehicle use.

In terms of driving experience, the Highlight Edition creates a "Mobile Living Room". The body height is superior to peers, offering an open driving and riding vision, not easy to feel suppressed during long-distance travel. The new car is equipped with seat heating, ventilation, and steering wheel heating, with temperature control that can be preset in advance; on rainy days, the vehicle can automatically sense and close windows, details fully showing humanization. The car interior 64-color dynamic ambient lighting combined with 10-speaker HiFi sound system makes the travel atmosphere full; dual large screens have clear zoning and convenient operation, combining technology sense and practicality.

One of the biggest highlights of this press conference was CCTV Finance live streaming the disassembly of a BJ30 Traveler driven for 150,000 km. 150,000 km is close to a normal family's 10-year vehicle usage mileage, and after disassembly, the vehicle state was still excellent: the engine has no obvious carbon buildup, the transmission has no leakage, the battery pack is intact with no degradation, and chassis parts have no rust or oil leakage, with the overall vehicle condition close to new.

Cameras also visited the BAIC Zhuzhou Super Factory simultaneously, revealing the intelligent manufacturing strength behind high quality. The welding workshop uses fully automated robot operations, with glue application error not exceeding a single hair strand, strengthening body rigidity; 5,000-plus ton stamping equipment forms body plates in one body, ensuring neat appearance lines; the fully automatic painting workshop uses environmental water-based paint, greatly reducing harmful substances, the new car has no odor and the paint surface is more durable. Multi-level quality control throughout the process, guaranteeing the quality of every vehicle from the source.

In terms of purchase policies, Beijing Off-road launched a major benefit, with the full series enjoying a 30,000 yuan super trade-in subsidy. Trade-in vehicles are not limited by brand or years, motorcycles and old cars can participate; new users can enjoy the subsidy by showing their driver's license at the store, the process is simple. Specific trade-in prices: Fuel Standard Edition 69,900 yuan, Fuel Advanced Edition 79,900 yuan, Fuel Seven-Seater Edition 84,900 yuan; Fuel Highlight Edition 82,900 yuan; Hybrid Advanced Edition 106,900 yuan, Hybrid Highlight Edition 109,900 yuan.

On this basis, the official added five layers of exclusive privileges: Gifting first non-operational owners a lifetime warranty worth 6,000 yuan; providing diverse financial plans such as 0 down payment; existing customers referring new ones can receive up to an 800 yuan JD.com Gift Card; lifetime free OTA upgrades for the full series; lifetime free basic data flow, entertainment data flow free without limits for two years. The brand also launched a time-limited event "Passionate World Cup, Highlights Win Prizes", participating in predictions when purchasing at the store, correctly predicting the champion and final match scores can get an additional 50,000 yuan purchase subsidy, the cost-performance ratio is further fully loaded.

From the sales milestone of 150,000 units off-the-line line, to the comprehensive upgrade of the Highlight Edition, and then to CCTV disassembly verifying quality, the BJ30 Traveler has achieved comprehensive breakthroughs in product, market, and quality levels. As an all-around light off-road SUV, it blends professional off-road performance, ultra-large family space, and ultra-low vehicle use costs, breaking the boundary between city SUVs and off-road vehicles. An approachable price starting from 69,900 yuan allows ordinary families to easily own a travel seat that can be city or wild, practical and worry-free.

150,000 shares of love, casting the confidence to move forward; continuous product upgrades, not betraying user trust. Relying on Beijing Off-road's years of off-road accumulation and solid Chinese manufacturing standards, the BJ30 Traveler has become a sub-segment benchmark. The arrival of the all-new Highlight Edition will also continuously activate the vitality of the light off-road SUV market. In the future, the BJ30 Traveler will continue to accompany the vast number of car owners to traverse cities and rush to mountains and wilds, letting every trip have its exclusive highlight.

Six-seater Flagship SUV is about to debut

Author | Rongxi

With the competition in new energy vehicles becoming increasingly fierce, shifting from competing on sales to competing on profits, from domestic markets to global markets, there are not many local brands that can achieve success in sales, reputation, and global expansion simultaneously.

Today, Avatr, which is surging forward, is becoming a ray of light in this bleak market.

With the product matrix continuously improving, the global footprint expanding, and profitability goals being achieved smoothly, Avatr's brand potential is being fully released. These development results also mark Avatr's formal entry into a new cycle of high-quality development where brand power, product power, and market competitiveness rise together, injecting a strong stimulant into the entire industry.

Actually, since its inception, Avatr has targeted the high-end smart electric vehicle track. From the first model Avatr 11 breaking through, to models like 12, 06/06T, 07 etc. gradually landing, within just a few years, products cover the mainstream high-end price range of 200,000 to 700,000 yuan, cumulative sales break 250,000 units, successfully establishing a foothold in the high-end market full of top players.

In the second half of this year, two major new cars will debut — Avatr 07L and the new large six-seater flagship SUV. Especially the latter, which will become the industry's first model equipped with CATL's condensed state battery, directly raising the ceiling of the brand's product power by a level.

According to the long-term plan, by 2030, Avatr will complete the layout of 17 products, comprehensively covering mainstream sub-segments such as SUVs, sedans, and MPVs. Whether it is family users, business professionals, or young groups pursuing individuality, they can find suitable models. This full-category layout is exactly the key confidence for high-end brands to stabilize the market.

In addition to deep cultivation domestically, Avatr's globalization pace is also steady and fast.

In the past two years, going global with domestic smart electric vehicles has become a trend, but there are few brands that can establish a foothold in overseas high-end markets and build a reputation. After Avatr launched its global expansion plan in 2024, it has entered more than 40 countries and regions, and the achievements are also very bright:

Stably ranking first in high-end electric vehicle sales in Thailand, capturing 10% of the high-end electric vehicle market share in the UAE.

This year, Avatr will also officially enter the European market, launching an attack on the core hinterland of global high-end electric vehicles. Looking towards 2030, Avatr plans to cover more than 110 countries and regions, with overseas sales accounting for 40%.

Avatr's ability to surge forward has relied heavily on Changan Automobile's full support behind the scenes.

As the core carrier for Changan Automobile to impact high-endization, Avatr has shouldered the important mission of building a global high-end brand since its inception. In April this year, Changan Automobile promoted strategic synergy between Avatr and Deepal Automobile, clarifying the principle of 'independent front-end, collaborative mid-and-back-end, independent brand operation'. This move not only further elevated Avatr's strategic position but also ensured that the group's global resources continued to tilt towards it.

Avatr retains the independence of the three major systems of brand operation, channel operation, and user service. The high-end positioning has become clearer. Group empowerment combined with its own efforts, development momentum continues to be maximized.

And Avatr's most core and hard-to-replicate advantage belongs to the deep binding of the 'three giants' of Changan, Huawei, and CATL. This golden combination builds a technical barrier that is hard to shake in the industry.

Relying on Changan Automobile's century-old car-making heritage, Avatr firmly holds the autonomy of core technologies, independently developing the Kunlun Smart Extended Range and Taihang Intelligent Control Chassis two major core technologies. Especially the iterative Taihang Intelligent Control Chassis 2.0, equipped with industry-leading distributed electric drive technology, balancing extreme safety and top-tier handling, bringing users a cross-level travel experience.

As a 'technical shareholder' of Huawei and CATL, Avatr holds the priority right to use technology and participates in the definition of new technologies from the source. It is worth mentioning that Avatr is now the largest external shareholder of Huawei Inwot, holding 10%. It can not only obtain stable investment income but also share resources with more than 20 cooperating car enterprises such as Seres and Audi.

CATL, as the second largest shareholder, prioritizes supplying Avatr with cutting-edge battery technologies such as Shenxing, Xiaoyao, and Condensed State, ensuring the model battery performance always leads the industry. The combined strength of the three strong forces allows Avatr to always be at the forefront on the technical level

Standing at the forefront of the industry, product power naturally remains firmly in the first tier.

As a core strategic asset created by Changan Automobile, Avatr will always adhere to the development positioning of 'Original, Intelligent, New Luxury', moving forward steadily along the path of sustainable growth.

Clear strategies, hard-core technologies, perfect products, and steady globalization allow Avatr to consolidate core competitiveness step by step.

It can be foreseen that in the new cycle of high-quality development, Avatr will surely ride the wind and break the waves. Not only becoming a benchmark for China's high-end electric vehicles, but also shining the brilliance of Chinese intelligent manufacturing on the global stage, allowing the world to see the hard power of China's high-end smart electric vehicles!