Currently, the Chinese new energy vehicle industry has entered a new stage of high-quality development. The pure electric SUV market has said goodbye to extensive parameter involution. Consumers value the vehicle's real quality, all-scenario practicality, and long-term usage reliability more and more. The 100,000-150,000 Yuan home pure electric market has become the core racing lane of industry competition. On August 12, Chery Fengyun, upholding the long-termist car-making concept of "Quality takes time, thank you for your patience," officially started the presale for Fengyun T7, its global quality pure electric SUV under the series. The new car offers 3 versions, with a presale guide price of 109,900-129,900 Yuan, and heavily launched 7 layers of warm car-buying rights. Polishing all-round product power with global standards, it provides a one-stop solution for family users' six core rigid demands of looks, safety, mobility, intelligence, comfort, and peace of mind, bringing high-value new choices to the home pure electric market.

As a masterpiece crafted by Chery relying on 23 years of global technical accumulation, Fengyun T7 has walked a differentiated path of "Reverse Export Trial," refusing the industry's rush-to-market car-making chaos. The model underwent 2 years of careful planning and 3 years of dedicated R&D. Built following a global rigorous car-making system, it completed over 6 million km of whole-vehicle test mileage and 1.45 million km of durability special practical tests. It went to extreme road conditions in over 100 global scenarios, including Southeast Asia's high humidity, the Middle East's high temperature, and the Nordic extreme cold, to complete trials. The homologous model Lepas L6 has landed in overseas markets such as South Africa and Thailand and has won a good reputation, while also winning international recognition at the Milan Design Week. It is a high-quality pure electric SUV verified by the double verification of global market, global road conditions, and global users, thoroughly breaking the industry's short boards of "heavy parameters, light quality, weak adaptation" in the same class of models.

Fengyun T7 gathers resources from Chery's 10 global design centers and is co-created with over 5,000 domestic and foreign users, perfectly fusing international simple aesthetics with Oriental elegant charm. The combination of the wind-riding front face, wind-shaping silk flowing body, and sky sunset tailgate outlines a comfortable and atmospheric body posture, neither exaggerated nor outdated. The new car offers 6 exclusive colors sourced from nature, including Crimson Orange and Mountain Smoke Purple. Among them, Crimson Orange adopts a three-layer paint craft unique in the same class. The entire body paint has passed aging resistance and weather resistance limit tests, and is not easy to fade or lose luster with long-term use.

The interior launches two styles: Warm Black Brown and Extreme Night Obsidian. The Cloud Wing Encapsulating Cockpit is paired with large-area soft wrapping, supplemented by delicate details such as Pebble Floating Speakers and Diamond Quilting, balancing home warmth with technological premium sense. All interior materials are resistant to hardening and fading, remaining brand new like new after years of use.

The new car is equipped with the class-leading 4nm process 8775 cabin-driving integrated chip, boasting 72 TOPS ultra-high computing power. System response is as low as 80ms, with startup speed increased by 33%. The operational smoothness far surpasses models in the same class. The smart cockpit is equipped with a 15.6-inch 2.5K anti-glare high-definition large screen, supports all-brand mobile phone wireless interconnection, is equipped with Lingxi Smart Cockpit 2.0 and Doubao Large Model, possesses six real-person voice personas and six scene modes such as power nap, camping, and pets. Human-machine interaction is more natural, and car usage scenarios are more abundant.

At the intelligent driving level, it is equipped with a total of 22 high-precision sensors including 3 mm-wave radar + 7 cameras + 12 ultrasonic radars. It is equipped with the Falcon 500 driving assistance system, supports 300+ all-scenario automatic parking, 2km cross-floor memory parking, and one-key track backward functions. It downsizes exclusive smart driving configurations from 200,000 class models. New drivers and moms can easily say goodbye to parking difficulties.

Fengyun T7 boasts a class-leading comfortable space with a 2700mm ultra-long wheelbase and an 84% ultra-high in-vehicle efficiency rate. The rear pure flat floor is paired with 911mm ultra-long legroom, leaving no cramped feeling even when fully loaded. Folding down the rear row can expand into a 1955mm pure flat large bed. The trunk volume can expand from 450L to 1550L. Paired with 38 storage spaces throughout the car, high-strength load-bearing rivet rings and hooks, it perfectly adapts to scenarios such as parent-child travel, outdoor camping, and large item loading.

The seats adopt a 9-layer cloud sensation comfort structure, supporting 3-level heating and ventilation functions. In a -20°C low temperature environment, rapid heating can be achieved in 5 minutes, and summer ventilation eliminates sweat. The chassis is polished by a team led by Maserati front tuning experts, achieving a 50.8:49.2 golden axle load ratio. Relying on Chery's 26-year chassis R&D foundation and all-road condition limit verification, it balances high-speed stability, cornering smoothness, and pothole filtering effect, with ride and drive quality far exceeding the same class.

Safety is the core bottom line for family cars. Fengyun T7 benchmarks the 2026 version E-NCAP five-star safety standard and functional safety ASILD highest level R&D to build a top-config safety system for the same class. The body adopts 80% high-strength steel + 18.84% hot-formed steel to construct a nine-horizontal five-vertical cage body. It is equipped with the class-exclusive Shotgun Structure, and the industry-first dual-frame subframe + Pack anti-collision beam. Paired with 9 airbags, including 48L dual-chamber far-end airbags and rear side airbags, it maximizes the dispersion of impact energy through 15 collision force transmission paths, guarding the passenger compartment safety comprehensively.

In terms of the battery, the whole series is standard equipped with the Rhino Battery. Relying on 6D Lock Armor 31-layer three-dimensional protection, it achieves 96 times the national standard's IP68 waterproof ability, able to cope calmly with rainy season waterlogging and deep water wading scenarios. Side anti-crushing ability reaches 2 times the national standard, while also passing limit tests such as 1000 hours of salt spray and 1.5 times the national standard fire. Supported by two major safety bottom-line rights, battery thermal runaway damage can be compensated with a same model new car, and intelligent driving assistance accident compensation reaches up to 5 million, thoroughly dispelling user safety concerns.

Fengyun T7 breaks the industry trick of range segmentation between high and low configurations in the same class, achieving full-series range configuration equality. The whole car is standard equipped with 65.05kWh large capacity Rhino Battery. CLTC pure electric range is 600km, real tested range can reach 667km, achieving "reverse false labeling," thoroughly solving home travel range anxiety. Battery 30%-80% fast charge takes only 20 minutes. A cup of coffee time can replenish 300km range, adapting to diverse scenarios such as daily commuting and long-distance self-driving. It is also equipped with dual-source wide heat pump air conditioning + high-voltage PTC all-domain thermal management system, able to operate stably in a -30°C to 55°C ultra-wide temperature range. In low-temperature environments, it effectively improves 30% range performance. Paired with AGS Intelligent Intake Grille and 14 items of low wind resistance optimization, high and low speed energy consumption is stable and controllable, balancing all-season travel needs in extreme cold and heat.

From the industry trend perspective, in 2026 the domestic new energy vehicle market has entered a quality improvement and upgrade stage. 100,000-150,000 Yuan is the core consumption interval for home pure electric SUVs. Market demand continues to be vigorous. However, the industry's homogeneous involution is serious. Most models have the problem of "high configuration high price, low configuration cut specifications," making it difficult to balance safety, range, intelligence, and cost-performance. Currently, consumer car buying priorities have shifted from simply pursuing parameters to valuing vehicle reliability, scenario adaptation, and long-term usage costs. High-quality, fully balanced, high-guarantee home pure electric models have become market rigid demands.

Fengyun T7's market entry precisely steps on the industry development trend and user core demands. On one hand, relying on Chery's global R&D, verification, and manufacturing systems, it owns million-kilometer level durability tests and global multiple regional limit trial quality backing. Compared to same-class rush-to-market car-making products, reliability and environmental adaptation advantages are significant, perfectly fitting user needs for vehicle long-term durability. On the other hand, the model breaks the industry configuration grading trick, achieving full-series 600km long-range, advanced safety, top-tier smart driving, and spacious space standard configuration equality. With an affordable starting price of 109,900 Yuan, it achieves cross-level product power, reconstructing the 100,000 level pure electric SUV value benchmark.

On August 12, Chery Fengyun T7 officially started pre-sale, pre-sale guidance price 109,900‑129,900 RMB, 3 trims in total, simultaneously releasing 7 purchasing benefits. While the entire new energy circle competes on "new car iteration speed", many models pursue short, flat, and fast success, hoping to stack several new cars a year to brush up presence, Fengyun T7 directly launched the theme of "Slow craftsmanship to build good cars, you've waited long enough", in the scorching hot 100,000‑130,000 pure electric SUV track, staged a reverse operation.

Nowadays in the new energy market, parameter stacking, configuration tricks are already common. Many models play the old script of "entry-level cuts range, long range requires high spec with extra payment"; black tech fills the PPT at the launch conference, but once the real car arrives, exposed to high heat, heavy rain, and harsh road conditions, its true nature is revealed. Fengyun T7 does not take this shortcut, chooses a rare reverse overseas trial route: Homologous model Lepas L6 debuts at Milan Design Week first, undergoes overseas market tests, takes Southeast Asian rainy season, Middle East high-temperature sun exposure, Indonesia high humidity, etc. global various "hell road conditions" are all tested once, then brings back a full set of global standards to sell to domestic users. This operation is indeed rare among domestic cars.

2-year planning, 3-year R&D, 81 durability test vehicles, vehicle total test mileage over 6 million kilometers, durability special 1.45 million kilometers, benchmarking 2026 version E-NCAP five-star safety, functional safety ASIL-D highest level. While others rush to set launch conference schedules, it runs around the world on bad roads doing extreme trials. This "slowness" is not low efficiency, but solving all risks before delivery to users.

Around the six rigid requirements ordinary families care most about when buying a car: appearance, safety, travel, intelligence, comfort, peace of mind, Fengyun T7 did not create a "high spec only for good experience" layered trick, piercing home user pain points one by one.

Appearance Rigid Requirement: Global Aesthetics Fused with Oriental Charm, Refusing "New Car Means Old Car"

Relying on Chery's 10 global design centers, 5000+ domestic and overseas users co-creation. Wind-riding front face, wind-plastic satin body, sky dawn tailgate, balancing international simplicity and oriental elegance. Provide Torch Orange, Mountain Smoke Purple and other 6 body color schemes, interior provides Warm Black-Brown, Polar Night Obsidian two sets of cockpits.

The focus is durability attributes maxed out, paint benchmarking overseas severe weathering standards, interior leather, plastic parts, sealing strips anti-aging anti-fading, driving for a few years will not look old, saying goodbye to many EVs "just picked up car shocking, two years show cheap" awkward situation. Pebble floating speaker, diamond quilting details, putting elegance into reality.

Safety Rigid Requirement: Five-Star Full Domain Protection, Battery Dare to Offer New Car Compensation Coverage

Body uses 80% high-strength steel, 18.84% hot-formed steel to build nine-cross five-long cage body, Shotgun structure with dual-frame subframe + Pack crash beam, 9 front + 6 side collision transmission paths, with 9 airbags, including 48L dual-chamber far-end airbag + rear side airbag, pulling member cabin protection to full.

Full standard equipped Rhino Battery, 6D multi-layer protection, IP68 waterproof capability is 96 times national standard, heavy rain flood, outdoor wading don't panic. More hardcore is directly releasing power battery safety bottom line: battery self-reason thermal runaway damage, directly compensate same model or same configuration new car, dare to make such promise, enough to show confidence in battery safety.

Travel Rigid Requirement: Full Standard Range Equality, Saying Goodbye to Low-Range Spec Range Trimming

This is the most piercing consumer point! Industry common operation: entry-level range shrinkage, want long range just add money to upgrade high spec. Fengyun T7 directly overturns the table, full standard equipped 65.05kWh Rhino Battery, CLTC 600km range, actual test reach 667km+, achieving reverse labeling. 30%-80% fast charge only needs 20 minutes, drink a cup of coffee can recharge departure.

Full domain integrated thermal management, dual-source wide heat pump air conditioner + high voltage PTC, -30°C to 55°C ultra-wide temperature range stable work, northern winter range not crash, southern heat dissipation online, matching AGS intelligent front grille and 14 items low wind resistance optimization, high and low speed energy consumption more stable.

Intelligence Rigid Requirement: Cockpit-Driving Integrated 8775 Chip, Half Understands You Half Protects You

Equipped with 4nm process, 72TOPS computing power 8775 cockpit-driving integrated chip, response only 80ms, boot speed up 33%, car machine smoothness pulled full. 15.6-inch 2.5K anti-glare large screen, wireless CarPlay, HUAWEI HiCar, CarLink full coverage, mainstream mobile phone on car seamless interconnection.

Linxi Smart Cockpit 2.0 plays tricks, Xiao Qi, Northeast Auntie, Debate Master, Language Coach etc. multiple sets real person human personality character settings, power nap, camping, pets, wake-up six big scenario modes, car no longer just a commuting tool, more like mobile living space.

Falcon 500 Intelligent Driving System, 22 units high-precision sensors, 300+ full scenario automatic parking, dead-end road parking, cross-floor parking, one-click trace back support all, specializes in treating parking difficulty households. At the same time throw out assisted driving bottom line: purchasing car within one year, parking, intelligent navigation scenarios, judge system reason causing accident, highest 5 million compensation, hold the intelligence driving concerns for users bottom line.

Comfort Rigid Requirement: Large Space Master Chassis, Home and Camping Both Not Missing

Body size 4570×1852×1694mm, wheelbase 2700mm, car interior utilization rate 84%, rear row pure flat floor, leg space 911mm. Rear row fold back expand 1955mm pure flat large bed, trunk 450L expandable to 1550L. Whether commuting home, family outing, or outdoor camping loading equipment all enough.

9-layer cloud-feeling seats, ventilation, heating double online, low temp 5 minutes fast heat, suction type ventilation summer don't stuffy back. Whole car 38 spots storage space, also 300kg rivet ring weight bearing, 3kg hook, camping equipment, large pieces goods easy fix.

Chassis by Maserati front chassis tuning expert lead international team polished, 50.8:49.2 gold axle load ratio, Chery 26 years chassis technology accumulation, turn stable, open don't float, home commuting comfort directly pulled full.

Peace of Mind Rigid Requirement: Two Major Lifetime Benefits + Two Major Bottom Lines, Solving Full-Cycle Usage Anxiety

Buying car is just the start, maintaining car is long term expense. Fengyun T7 directly puts user's worry points to solve ahead:

Two major bottom lines: power battery thermal runaway damage compensation new car; Intelligence driving scenario accident highest 5 million compensation;

Two major lifetime benefits: Whole vehicle (including three-electric) lifetime warranty (consumables excepted); Only need 666 RMB to take down value 3,999 RMB lifetime basic maintenance package, once a year.

Put into the whole industry view, now 100,000‑130,000 pure electric market fighting white hot, many brands busy fighting price, stacking paper parameters, but rarely willing to spend large time doing global multi-region durability verification, more dare not give such hardcore bottom line promise. Fengyun T7 this set "first conquer the globe, then return domestic" strategy, essence is Chery 23 years globalization technology accumulation a inward output.

Not chasing speed traffic, not playing configuration tricks, pulling the six family rigid requirements of appearance, safety, range, intelligence, space, and vehicle protection to the full. This Fengyun T7, which has undergone global trials, with a pre-sale price of 109,900‑129,900 RMB, has thrown a heavy bomb into the home pure electric SUV market.