Currently, the Chinese new energy vehicle industry has entered a new stage of high-quality development. The pure electric SUV market has said goodbye to extensive parameter involution. Consumers value the vehicle's real quality, all-scenario practicality, and long-term usage reliability more and more. The 100,000-150,000 Yuan home pure electric market has become the core racing lane of industry competition. On August 12, Chery Fengyun, upholding the long-termist car-making concept of "Quality takes time, thank you for your patience," officially started the presale for Fengyun T7, its global quality pure electric SUV under the series. The new car offers 3 versions, with a presale guide price of 109,900-129,900 Yuan, and heavily launched 7 layers of warm car-buying rights. Polishing all-round product power with global standards, it provides a one-stop solution for family users' six core rigid demands of looks, safety, mobility, intelligence, comfort, and peace of mind, bringing high-value new choices to the home pure electric market.

As a masterpiece crafted by Chery relying on 23 years of global technical accumulation, Fengyun T7 has walked a differentiated path of "Reverse Export Trial," refusing the industry's rush-to-market car-making chaos. The model underwent 2 years of careful planning and 3 years of dedicated R&D. Built following a global rigorous car-making system, it completed over 6 million km of whole-vehicle test mileage and 1.45 million km of durability special practical tests. It went to extreme road conditions in over 100 global scenarios, including Southeast Asia's high humidity, the Middle East's high temperature, and the Nordic extreme cold, to complete trials. The homologous model Lepas L6 has landed in overseas markets such as South Africa and Thailand and has won a good reputation, while also winning international recognition at the Milan Design Week. It is a high-quality pure electric SUV verified by the double verification of global market, global road conditions, and global users, thoroughly breaking the industry's short boards of "heavy parameters, light quality, weak adaptation" in the same class of models.

Fengyun T7 gathers resources from Chery's 10 global design centers and is co-created with over 5,000 domestic and foreign users, perfectly fusing international simple aesthetics with Oriental elegant charm. The combination of the wind-riding front face, wind-shaping silk flowing body, and sky sunset tailgate outlines a comfortable and atmospheric body posture, neither exaggerated nor outdated. The new car offers 6 exclusive colors sourced from nature, including Crimson Orange and Mountain Smoke Purple. Among them, Crimson Orange adopts a three-layer paint craft unique in the same class. The entire body paint has passed aging resistance and weather resistance limit tests, and is not easy to fade or lose luster with long-term use.

The interior launches two styles: Warm Black Brown and Extreme Night Obsidian. The Cloud Wing Encapsulating Cockpit is paired with large-area soft wrapping, supplemented by delicate details such as Pebble Floating Speakers and Diamond Quilting, balancing home warmth with technological premium sense. All interior materials are resistant to hardening and fading, remaining brand new like new after years of use.

The new car is equipped with the class-leading 4nm process 8775 cabin-driving integrated chip, boasting 72 TOPS ultra-high computing power. System response is as low as 80ms, with startup speed increased by 33%. The operational smoothness far surpasses models in the same class. The smart cockpit is equipped with a 15.6-inch 2.5K anti-glare high-definition large screen, supports all-brand mobile phone wireless interconnection, is equipped with Lingxi Smart Cockpit 2.0 and Doubao Large Model, possesses six real-person voice personas and six scene modes such as power nap, camping, and pets. Human-machine interaction is more natural, and car usage scenarios are more abundant.
At the intelligent driving level, it is equipped with a total of 22 high-precision sensors including 3 mm-wave radar + 7 cameras + 12 ultrasonic radars. It is equipped with the Falcon 500 driving assistance system, supports 300+ all-scenario automatic parking, 2km cross-floor memory parking, and one-key track backward functions. It downsizes exclusive smart driving configurations from 200,000 class models. New drivers and moms can easily say goodbye to parking difficulties.

Fengyun T7 boasts a class-leading comfortable space with a 2700mm ultra-long wheelbase and an 84% ultra-high in-vehicle efficiency rate. The rear pure flat floor is paired with 911mm ultra-long legroom, leaving no cramped feeling even when fully loaded. Folding down the rear row can expand into a 1955mm pure flat large bed. The trunk volume can expand from 450L to 1550L. Paired with 38 storage spaces throughout the car, high-strength load-bearing rivet rings and hooks, it perfectly adapts to scenarios such as parent-child travel, outdoor camping, and large item loading.

The seats adopt a 9-layer cloud sensation comfort structure, supporting 3-level heating and ventilation functions. In a -20°C low temperature environment, rapid heating can be achieved in 5 minutes, and summer ventilation eliminates sweat. The chassis is polished by a team led by Maserati front tuning experts, achieving a 50.8:49.2 golden axle load ratio. Relying on Chery's 26-year chassis R&D foundation and all-road condition limit verification, it balances high-speed stability, cornering smoothness, and pothole filtering effect, with ride and drive quality far exceeding the same class.

Safety is the core bottom line for family cars. Fengyun T7 benchmarks the 2026 version E-NCAP five-star safety standard and functional safety ASILD highest level R&D to build a top-config safety system for the same class. The body adopts 80% high-strength steel + 18.84% hot-formed steel to construct a nine-horizontal five-vertical cage body. It is equipped with the class-exclusive Shotgun Structure, and the industry-first dual-frame subframe + Pack anti-collision beam. Paired with 9 airbags, including 48L dual-chamber far-end airbags and rear side airbags, it maximizes the dispersion of impact energy through 15 collision force transmission paths, guarding the passenger compartment safety comprehensively.

In terms of the battery, the whole series is standard equipped with the Rhino Battery. Relying on 6D Lock Armor 31-layer three-dimensional protection, it achieves 96 times the national standard's IP68 waterproof ability, able to cope calmly with rainy season waterlogging and deep water wading scenarios. Side anti-crushing ability reaches 2 times the national standard, while also passing limit tests such as 1000 hours of salt spray and 1.5 times the national standard fire. Supported by two major safety bottom-line rights, battery thermal runaway damage can be compensated with a same model new car, and intelligent driving assistance accident compensation reaches up to 5 million, thoroughly dispelling user safety concerns.

Fengyun T7 breaks the industry trick of range segmentation between high and low configurations in the same class, achieving full-series range configuration equality. The whole car is standard equipped with 65.05kWh large capacity Rhino Battery. CLTC pure electric range is 600km, real tested range can reach 667km, achieving "reverse false labeling," thoroughly solving home travel range anxiety. Battery 30%-80% fast charge takes only 20 minutes. A cup of coffee time can replenish 300km range, adapting to diverse scenarios such as daily commuting and long-distance self-driving. It is also equipped with dual-source wide heat pump air conditioning + high-voltage PTC all-domain thermal management system, able to operate stably in a -30°C to 55°C ultra-wide temperature range. In low-temperature environments, it effectively improves 30% range performance. Paired with AGS Intelligent Intake Grille and 14 items of low wind resistance optimization, high and low speed energy consumption is stable and controllable, balancing all-season travel needs in extreme cold and heat.

From the industry trend perspective, in 2026 the domestic new energy vehicle market has entered a quality improvement and upgrade stage. 100,000-150,000 Yuan is the core consumption interval for home pure electric SUVs. Market demand continues to be vigorous. However, the industry's homogeneous involution is serious. Most models have the problem of "high configuration high price, low configuration cut specifications," making it difficult to balance safety, range, intelligence, and cost-performance. Currently, consumer car buying priorities have shifted from simply pursuing parameters to valuing vehicle reliability, scenario adaptation, and long-term usage costs. High-quality, fully balanced, high-guarantee home pure electric models have become market rigid demands.

Fengyun T7's market entry precisely steps on the industry development trend and user core demands. On one hand, relying on Chery's global R&D, verification, and manufacturing systems, it owns million-kilometer level durability tests and global multiple regional limit trial quality backing. Compared to same-class rush-to-market car-making products, reliability and environmental adaptation advantages are significant, perfectly fitting user needs for vehicle long-term durability. On the other hand, the model breaks the industry configuration grading trick, achieving full-series 600km long-range, advanced safety, top-tier smart driving, and spacious space standard configuration equality. With an affordable starting price of 109,900 Yuan, it achieves cross-level product power, reconstructing the 100,000 level pure electric SUV value benchmark.