October 11, Avatr T09 Concept completes global debut in Paris, interior design revealed for the first time. The new car is the pioneering work of Avatr's flagship series, expected to officially launch within 2026, and will appear at the Paris Motor Show from October 12 to 18.

Avatr Technology Chairman Chen Zhuo stated at the press conference that with the launch of T09, Avatr will form two major product series: Digital and Flagship. The Digital series corresponds to pioneering designs of elegance, sportiness, and individuality, while the Flagship series corresponds to flagship designs of nobility, calmness, and presence. Both series share the same "Emotional New Luxury" design philosophy.

Design: Inspired by Architecture

Avatr T09 was led by Avatr Technology Executive Vice President and Chief Designer Nader Faghihzadeh. He mentioned at the press conference that the T09 Concept version transforms the design concept of VISION XPECTRA into a calm and confident noble temperament, opening a new direction of "Noble Luxury" for Avatr.

In terms of appearance, the T09 front face adopts a 3D relief structured grille, composed of 362 Avatr LOGO elements of different 3D heights. The crystal diamond array lighting group uses inner and outer double-layer diamond cut designs, creating a diamond-like fire quality texture. The 2.1 square meter clamshell front hood combines island-like raised sides, creating the volume of a full-size SUV. The body side uses blade-sharp lines, wheel arches and sides use waist-reducing curves, the D-pillar is decorated with aluminum trim panels and integrated into the window outline and spoiler, creating a floating roof visual effect. The rear tail integrated crystal diamond taillights echo the front light group, also using double-layer diamond cut design.

Overall, the design language of the T09 emphasizes architectural and sculptural feel, forming a clear distinction with the streamline style of Avatr's existing digital series models. Whether this calm posture biased towards traditional luxury SUVs can be accepted by the market will depend on the restoration accuracy of the mass-produced version.

Interior: Emotional Vortex and Triple Screen

The interior is the highlight of this debut. T09 features the industry-exclusive Vortex Emotional Vortex design, adopting a 360° seamless two-stage reverse curve and lift structure, built-in 118 RGB LED matrix light sources, which can link with the whole vehicle ambient lighting. The official claimed it optimized silent motor and mechanism operation, and designed anti-pinch function.

From a design perspective, Vortex attempts to establish a tangible connection between digital interaction and physical cockpit, making tech configurations not just screens and buttons, but physical entities capable of emotional expression.

Regarding screens, T09 is equipped with an immersive integrated triple screen, including a 10.25-inch driver instrument panel and dual 17.2-inch central control screen and passenger screen, air conditioning vents on both sides seamlessly fuse with the screen. The vehicle system has built-in NFC function, supporting touch-and-connect. The cockpit overall takes tranquility, generosity, and connection as core design concepts, emphasizing calm, comfort, and cared riding experience.

Technology: Three-Party Collaboration, Hybrid Route

Avatr T09 is the production vehicle with the highest technical density for the brand to date. The new car deeply integrates Huawei Qiankun Intelligent Driving, HarmonyOS Cockpit, and new Taihang Smart Control technology. Regarding power, T09 is equipped with new intelligent super hybrid technology, equipped with 2.0T hybrid engine and three-motor distributed electric drive, system total power exceeds one thousand horsepower. Battery uses 71.24kWh CATL Qianyao Super Add-Hybrid battery, CLTC pure electric range up to over 400km.

From a technical configuration perspective, T09 continues Avatr's "Changan + Huawei + CATL" three-party collaboration model. Huawei provides smart driving and cockpit solutions, CATL provides batteries, Changan is responsible for whole vehicle manufacturing and chassis tuning.

This combination has already been market-verified on Avatr's existing models. T09 as a flagship model further improves in power specifications and battery capacity. The choice of the super hybrid route also means T09 needs to cover both city pure electric commuting and long-distance travel scenarios, which aligns with the actual usage needs of current 500,000 RMB-class luxury SUV users.

Globalization: Entering Europe in 2027

Avatr T09 debuting in Paris is itself a clear signal. Avatr plans to officially enter the European market in 2027. Avatr 06T and 07L will land in Norway, Spain and other countries as the first batch of core products.

Currently, Avatr's overseas business has expanded to 70 countries and regions, the average selling price of products exceeds 300,000 RMB, and profitability has been achieved. In Egypt's high-end EV market, Avatr's market share reached 10%; Avatr 11 ranks first in sales in Thailand's luxury pure electric SUV market. According to the plan, in 2030 Avatr plans to enter over 110 countries and regions, overseas sales account for over 50% of total sales.

Choosing Paris as the global debut location for T09 reflects Avatr's emphasis on the European market. Europe is the birthplace and competitive arena for luxury cars, and also a touchstone for testing the quality of Chinese brand luxury. Facing traditional luxury brands with the "Emotional New Luxury" design philosophy, whether Avatr gains European users' recognition will directly affect the pace of its global strategy promotion.

Conclusion

The Paris debut of Avatr T09 demonstrates the continued investment of Chinese brands in original design. From 3D relief grilles to Vortex Emotional Vortices, T09's design language attempts to find a balance between the calm temperament of traditional luxury SUVs and the technological feel of the new energy era.

The three-party technology collaboration model also provides support for the product with Huawei smart driving, CATL batteries, and Changan manufacturing systems. Of course, whether the design highlights of the concept version can be fully retained on mass-produced cars, how the super hybrid system is accepted in the 500,000 RMB-class market, and the cognitive threshold of European users for Chinese luxury brands are all real topics T09 needs to face.

But at least from the current view, Avatr chose a differentiated path — using design to build identity, using technology to build trust, using globalization to open the ceiling. If this path is successfully walked, the significance for Chinese brands to break upward will be more than just one car.

June 12, the BJ30 Traveler 150,000 units roll-off line and Highlight Edition launch event was held at the BAIC Zhuzhou Super Factory. Beijing Off-road officially launched the new version—the BJ30 Traveler Highlight Edition, positioned as a light off-road SUV, achieving a comprehensive leap in looks, performance, and experience based on "Super Off-road, Super Large, Super Fuel-efficient," with a super trade-in price starting from 82,900 Yuan. At the same time, the BJ30 Traveler full series launched a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan, further advancing the "Democratization of Off-roading," allowing more families to easily enjoy light off-road life.

At the launch event site, Beijing Off-road partnered with CCTV Finance to live-dissect a BJ30 Traveler that had driven 150,000 kilometers, and deeply visited the Zhuzhou Super Factory, witnessing the product's reliable quality and the hard power of Chinese Smart manufacturing across the internet through real vehicle conditions and manufacturing processes.

BAIC Group Vice President and Beijing Off-road Chairman Zhang Guofu stated: "The BJ30 Traveler became the fastest model in China to reach 150,000 units in light off-road SUVs. This is not only a breakthrough in speed, but also 150,000 firm choices."

As a benchmark in the category of Chinese light off-road SUVs, the BJ30 Traveler relies on Beijing Off-road's 60-plus years of professional accumulation, building the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture," becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture is equipped with a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, paired with an intelligent four-wheel drive system, with a response speed reaching 30 milliseconds, exploding peak torque in 0.5 seconds. Six working modes can be automatically switched, paired with energy center lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, easily coping with complex road conditions such as mud and sand.

In terms of space performance, the BJ30 Traveler adopts a 3-row 7-seat layout, with a wheelbase reaching 2,820 mm, a usable space rate as high as 66%, the trunk max expandable to 1,496 liters, forming a 1.92-meter large bed after the rear seats are completely flattened. There are 38 storage spaces throughout the car, and the third row can also comfortably seat a 1.8-meter tall adult.

Regarding fuel consumption, real tests by auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico showed that the BJ30 Traveler's 100km fuel consumption does not exceed 5 liters, with a range exceeding 1,000 kilometers per tank. First owners can also enjoy a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, and maintenance is simple.

On the basis of inheriting core advantages, the BJ30 Traveler Highlight Edition welcomes three highlight moments.

Highlight Looks: Classic box-style design, five-star ring through light set, exclusive star ring wheels, front and rear same-color sport bumpers, paired with new orange interior and metal texture trim panels, meeting aesthetic needs of users of different ages.

Highlight Performance: Replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; equipped with Porsche-same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, improving response capability in scenarios such as starting and merging into ramps.

Highlight Experience: Body is higher, vision is wider, equipped with seat heating, ventilation, and steering wheel heating functions. The system can sense raindrops to automatically close windows, 64-color ambient light moves with music, creating a mobile comfortable living room.

From a market perspective, the launch of the BJ30 Traveler Highlight Edition not only enriched the product matrix of 150,000-level light off-road SUVs, but also marks that this sub-market is moving from "concept popularization" to "quality realization." Against the background of consumers increasingly focusing on real range, long-term durability, and usage costs, Beijing Off-road proactively responded to the core concern of reliability in the market with methods such as 150,000 km real vehicle disassembly and factory live streaming, having strong industry demonstration significance.

At the same time, the 30,000 Yuan super trade-in policy stacked with five-tier exclusive gifts (including whole vehicle lifetime warranty, 0 down payment finance, OTA lifetime free upgrade, etc.) effectively lowered the entry threshold for light off-road SUVs. The "Guess the Champion to Win 50,000 Yuan Car Subsidy" activity launched during the World Cup also shows the brand's emphasis on youth-oriented marketing and user interaction.

It can be foreseen that with the market entry of the BJ30 Traveler Highlight Edition, the light off-road SUV market will welcome a new round of competition upgrade oriented by "Real Strength" and "High Value."

June 12, the BJ30 Traveler 150,000-unit production exit and Highlight Edition launch event themed "150,000 Loves, Arriving for Glory" was grandly held at BAIC Zhuzhou Super Factory. The scene not only welcomed the smooth exit of the 150,000th BJ30 Traveler vehicle, the brand new BJ30 Traveler Highlight Edition also officially debuted. The new car is positioned as a light off-road SUV, all series enjoy a 30,000 yuan super trade-in subsidy, ordinary version super trade-in price starting at 69,900 yuan, Highlight Edition super trade-in price starting at 82,900 yuan. Meanwhile, Beijing Off-road partnered with CCTV to conduct a live stream of a 150,000-kilometer real vehicle disassembly, using real vehicle condition and factory traceability dual forms to verify the product's solid quality and Chinese intelligent manufacturing strength to the whole network.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is currently the fastest-selling light off-road SUV to achieve 150,000 units sales volume domestically. Behind the sales of 150,000 units is the recognition and trust of global users. This model not only presented an eye-catching answer to Chinese HEV technology, but is also a powerful declaration of Chinese intelligent manufacturing going global. As the first HEV hybrid vehicle in the Chinese Box SUV category, the BJ30 Traveler relies on Beijing Off-road's sixty-plus years of off-road technology accumulation, leveraging three core advantages of **Super Off-road, Super Large, Super Savings**, successfully establishing a foothold in the global market.

In terms of off-road performance, the BJ30 Traveler is equipped with the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture. This system consists of a hybrid dedicated engine with thermal efficiency up to 41% and front-rear dual drive motors forming a three-engine power combination, respectively adapting to different working conditions such as long-distance energy saving, real-time charging, and instant acceleration; the intelligent four-wheel drive system response is only 30 milliseconds, 0.5 seconds to explode peak torque. With energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, the vehicle can freely switch six driving modes, easily conquering mud, sand, gravel roads and other complex road conditions, ensuring neither city commuting nor outdoor light off-road is compromised.

Space performance is the core highlight of home travel. The new car adopts a 3-row 7-seat layout, wheelbase reaches 2820mm, space efficiency rate 66%, 3rd row space is spacious, adults with height 1.8 meters can also sit comfortably. Under normal conditions, trunk capacity is 1496 liters, rear seats fully flat fold down to form 1.92 meters super large rest space. The whole car is set with 38 storage points, large and small personal items can be properly stored, fully meeting diversified needs such as family travel, outdoor camping, daily loading, etc.

In terms of energy consumption and usage costs, the BJ30 Traveler performance is very eye-catching. Previously, auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly tested, this car combined fuel consumption per 100 kilometers is controlled within 5 liters, one tank of fuel range exceeds 1,000 kilometers. The model adopts an oil-hybrid architecture, no need to rely on charging piles, refuel to go, annually can save users a lot of charging time. Meanwhile, first owners can enjoy whole vehicle lifetime warranty, high-voltage battery no safety hazards, later maintenance convenient, parts supply sufficient, truly achieving save money, save time, save worry.

The BJ30 Traveler Highlight Edition launched this time, on the basis of current car models around **Highlight Appearance, Highlight Performance, Highlight Experience** three dimensions comprehensive upgrade. Appearance continues classic box hard styling, equipped with exclusive five-star ring through light group, exclusive star ring wheels and front-rear same color sports bumpers, at the same time newly added exclusive paint and orange interior, matching metal texture trim plate, hard temperament and fine texture both have.

Power system completed multiple optimization upgrades, replaced cycle life up to ordinary battery 3 times high performance AGM battery, equipped with Porsche same type turbocharging technology, whole vehicle charging efficiency increased to 99%; rear motor power increased from 55 kW to 70 kW, intersection start, ramp merge, emergency avoidance and other scenarios power response is more swift.

Driving experience further advanced, new car equipped with seat heating, ventilation and steering wheel heating functions, equipped with induction automatic window closing system, 64 color ambient lights can follow music rhythm change, turn cabin into comfortable pleasant moving living room, take into account daily commute and long-distance travel ride experience.

To give back to the broad consumers, Beijing Off-road launched multiple limited-time courtesies. All series vehicles can enjoy 30,000 yuan super trade-in subsidy, no limit brand, no limit car age, new purchase and trade-in users can all participate. Stacked five exclusive rights: First non-operating owner can be gifted value 6,000 yuan whole vehicle lifetime warranty; provide 0 down payment etc. flexible financial solutions; old customer referral transaction can collect up to 800 yuan JD card; all series vehicles enjoy lifetime OTA free upgrade; basic traffic lifetime free, entertainment traffic enjoy 2 years unlimited. Just coinciding with the World Cup event period, car buying users can also participate in guessing activity, accurately guessing champion team and final match score, additionally enjoy 50,000 yuan car buying subsidy.

Quality always withstands severe inspection. Event scene, CCTV Finance full process live stream a car driven 150,000 kilometers of BJ30 Traveler disassembly whole process. This mileage is equivalent to ordinary family nearly ten years usage mileage, disassembly result shows, engine carbon accumulation very little, power status still full, transmission no leakage, gear wear tiny; battery pack no bulge, leak, decay and other problems; sub-frame, suspension etc. chassis parts no rust, oil seepage phenomenon, whole car condition close to new car standard. Live stream team also deep into BAIC Zhuzhou Super Factory, visited stamping, welding, painting etc. production workshops. Whole factory mass automation robot operation, stamping, welding precision strict, painting uses environmental friendly water-based paint, from production source control body strength, paint surface quality and cabin health, every process is set with quality control checkpoint, build solid quality foundation.

Currently BJ30 Traveler family model official guide price range is 99,900 - 139,900 yuan, covering fuel standard version, fuel advanced version, fuel seven-seat version, hybrid advanced version and all new highlight version multiple configurations, price gradient clear, can meet different budget, different scenario car use needs. From leading landing hybrid technology box SUV, to iterative upgraded highlight version, to winning 150,000 units market good achievement, BJ30 Traveler walked out a "Can City Can Wild, All-round Practical" development route.

In the future, Beijing Off-road will continue to deeply cultivate light off-road market segment, with hardcore products, affordable price, perfect service, promote off-road life popularization, accompany tens of thousands of users run to mountains and daily life, unlock more highlight travel moments.