Author | Klein

Produced by | Road Coffee in

Summary: The risk of a late mover lies in the market not necessarily giving you another chance.

Ora, the former pure electric vehicle brand, has been selling gasoline cars for several months now.

March 12, 2026, Ora held the Ora 5 Series Global Multi-Power Launch Event in Thailand, showcasing Hybrid, Pure Electric, and Fuel powertrains simultaneously for the first time, and re-establishing the brand positioning as the "Global Fashionable Boutique Automotive Brand".

April 25, 2026, during the Beijing Auto Show, Ora officially launched the Ora 5 SUV Fuel Version and Hybrid Version. From this moment on, Ora was no longer a pure electric/New Energy vehicle brand.

In the Chinese automotive market, brands that start with pure electric and then expand to plug-in hybrid are numerous, such as XPeng, Zeekr; but with the "birth certificate" of a pure electric brand, turning back to build gasoline cars directly, Ora is the only one, even expanding its sights to the global market, which is also the only one.

The extent of Ora's strategic wavering is quite confusing, which is also a microcosm of Great Wall Motor's transformation. It created a pure electric brand as early as 2018, once became a market leader, and even started laying out battery cells in 2012, successfully incubating an industry-leading power battery company (SVOLT) within its own system, but Great Wall Motor's electrification transformation has remained lackluster.

Why is it so "bizarre"?

The "contradictory" Ora

To be honest, I was initially attracted by Ora's suddenly rebounding sales volume, but after careful research, I found that this is actually a "Gasoline Revival" play.

For the first three months of this year, Ora's monthly sales were still in a continuous decline, averaging around 2,000 units per month, but sales volume rebounded rapidly starting from April. June saw a smooth breakthrough of 10,000 units, and excellent monthly sales performance over 10,000 units was maintained in the following months. January-September, Ora's cumulative sales reached 59,400 units, doubling year-on-year, already exceeding last year's full-year sales (48,300 units).

There are two reasons for the rebound starting in April, first, the Ora 5 SUV Fuel Version launched on April 25, second, Ora's export volume grew rapidly starting from April, and the Fuel Version itself is one of the main export forces.

Starting from May, the wholesale volume of Ora 5 SUV Fuel Version accounted for over 30% of the brand's total sales volume, peaking at over 45%; while starting from June, Ora's monthly export volume accounted for over 55% of the monthly sales volume, with the highest moment approaching 65%. Among them, the Ora 5 SUV Fuel Version and Pure Electric Version were the two main export forces, each accounting for over 40%.

If we exclude the sales volume of the Fuel Version, Ora's cumulative sales volume for the first 9 months of this year was approximately 38,000 units, still maintaining a 27.6% year-on-year growth; if we exclude export volume, Ora's domestic cumulative sales volume for 9 months was about 28,900 units, flat compared to the same period last year; that is to say, if the Fuel Car and Export sales volumes are removed simultaneously, Ora's New Energy Vehicle market in China is still declining.

With such performance, it is hard to say whether the Ora "starting anew" has truly opened up a new situation. From a sales volume perspective, the overall scale of Ora has shown significant improvement, which is naturally good news; but from a transformation perspective, the New Energy brand recognition accumulated by this brand is constantly blurring.

A Transformation Road with Multiple Turns

Reviewing Ora's transformation road can be described as having multiple twists and turns.

In 2018, the Ora brand was born, entering the pure electric market with A00 class microcars such as Black Cat, White Cat. It precisely hit the route of high cost-performance commuting cars, rapidly achieved success. In 2021, sales volume reached 135,000 units, increasing 140% year-on-year, overwhelming Nio, XPeng, and Li Auto.

In 2022, due to the skyrocketing prices of power battery raw materials such as Lithium Carbonate, combined with chip shortages, the cost of pure electric vehicles surged, worsening corporate losses. Great Wall resolutely cut the Black Cat and White Cat series in February of that year, instead betting on higher positioning models.

Pity, due to insufficient product competitiveness, models with higher positioning such as Ballet Cat, Flash Cat failed to open up the situation.

At the same time, due to Great Wall Motor Chairman Wei Jianjun always believing that the pure electric vehicle business model itself has problems, it is difficult to achieve profitability, so after 2022, no resources were continuously invested in the Ora brand, causing Ora to begin declining, with sales volume dropping throughout 2023-2025.

Eighth years after brand birth, Ora's brand positioning has always been wavering. The starting point in 2018-early 2021 was "Urban Electric Mini Car". In March 2021, it announced to be the "Automotive Brand That Loves Women the Most". In October 2022, it claimed "For Both Men and Women". In April 2023, it swung back to "ALL IN on the Female Track". In June 2025, it shouted "Broader Youth" proposition, until March 2026 it determined "Global Fashionable Boutique Automotive Brand".

Changing brand positioning when it doesn't sell makes consumers always unable to remember who Ora is, and this time jumping directly to the Fuel Vehicle field makes it even harder for outsiders to understand Ora.

Strong Restraints of Profit Priority

Ora and the overall transformation dilemma of Great Wall Motor essentially come from its profit-oriented management philosophy. Wei Jianjun has emphasized multiple times that Chinese Electric Vehicles have no original advantages in core technologies such as batteries, motors, electronic controls, only industry chain advantages. Moreover, pure electric cars suffer serious losses and rely too much on capital infusion; he prefers diverse technology routes.

So besides pure electric, Great Wall Motor clearly plans more in Plug-in Hybrid. Haval, Wey, Tank, and Pickup brands all have Plug-in Hybrid models. Wey models on sale are switched entirely to Plug-in Hybrid models, becoming a "New Energy Vehicle Brand" more pure than Ora.

However, stemming from its profit-oriented concept, Great Wall's Plug-in Hybrid layout is also "unique". The most mainstream Haval brand has the lowest proportion. January-September New Energy penetration rate was only around 16%. Tank brand penetration rate is about 51%, while Wey is 100%.

Compared to mainstream industry solutions, Great Wall's Plug-in Hybrid layout presents a clear "High-End Priority" pattern, on Haval brand, the slogan "New Energy Only for Four-Wheel Drive" was shouted. This means even if Plug-in Hybrid is laid out in Haval brand, it will only appear on high-spec versions.

The reason for focusing on high-end models stems from the enterprise's profit-oriented concept. In terms of technical solutions, it is the higher-cost Hi4 series technology. This technical solution is more complex but has stronger versatility. It can meet daily use needs as well as hardcore off-road scenario requirements. Especially on off-road tracks with stronger performance requirements, this solution has unique advantages, allowing Great Wall to maintain leadership in the New Energy Hardcore Off-Road field.

However, conversely, because technical costs are relatively higher, only high-end models can support its integration, in the wider field of essential two-wheel drive city SUVs, this technology shows a side of "maladjustment". This is also the reason why Haval emphasizes carrying this technology only on four-wheel drive models.

This is equivalent to Haval directly abandoning the low-end Plug-in Hybrid SUV market, which will long-term affect its New Energy Vehicle penetration rate and subsequent scale, after all, the continuous contraction of gasoline cars has become an unavoidable trend. And since Haval remains the brand with the highest proportion in Great Wall, this will also make Great Wall's overall New Energy Vehicle penetration rate difficult to improve. Currently its penetration rate is around 28%, significantly lower than the market average.

Great Wall's Transformation Dilemma

Observing Great Wall's entire transformation history, this enterprise shows a very "stubborn" side: because the pure electric vehicle profitability path is not clear, it resolutely cuts hot-selling models at its peak; it has a power battery company within its system with cost advantages, but it would rather launch new gasoline cars than bet during the pure electric market explosion; knowing that the P1+P3+ Single-Geared DHT Plug-in Hybrid configuration is the simplest and most adapted for essential city SUV models, but insisting on multi-geared solutions without compromising to the market...

If one says Great Wall does not care about electrification transformation, but it has chewed the hard bone of independently developed and produced power batteries, and tolerated its long-term losses (of course, this may be related to SVOLT not being within Great Wall Motor's listed company system); if one says it cares about transformation, it has long been unwilling to "forward-looking" invest.

All of this can indeed be explained by Great Wall's profit-oriented management philosophy, but an inescapable fact is that to this day, Great Wall's transformation dilemma has shifted from a strategic willingness problem to a capability reserve problem.

In intelligent driving, the independently developed Himile essentially stalled in November 2025. Great Wall turned to Yuanrong Qixing, ZhuoYu, and Momenta, three external purchases spliced together. A company that insists on independently developing engines, transmissions, and batteries, only abandoning independent development on the "Soul".

On the pure electric vehicle side, SVOLT's Supercharging Battery is world-class level, but Ora 5 Pure Electric Version is still 400V platform, 30%–80% charging about 20 minutes, Great Wall still does not have a mass-produced 800V pure electric car, nor any self-built charging network.

Financially, the bills are also starting to mature. 2025 Deducted Non-Net Profit was 6.059 billion yuan, year-on-year -37.76%. First half of 2026 was 1.61 billion yuan, year-on-year -55.04%. Single vehicle net profit dropped from about 10,300 yuan in 2024 to about 4,300 yuan; Selling expenses surged 44% in 2025. Holding the existing market requires spending more and more money.

During the chaotic period of market involution, strategically avoiding involution and focusing on high-profit models is a viable strategy, but the risk of being a late mover always lies in the market not necessarily giving you a chance to act.

2027 Model Great Wall Ora Good Cat Newly Launched! The new car comes in 5 versions, choose between 335km and 430km CLTC range, they are 335km Luxury, 335km Prestige, 430km Luxury, 430km Prestige, 430km GT Mulan Edition, official starting price is only 69,800 Yuan. Ordering now enjoys 6 major benefits: Deposit Doubled, New Trend Gift, Cabin Upgrade Gift, Smart Connection Worry-Free, Charging Worry-Free, Driving Worry-Free, huge purchasing rights given directly.

Great looks! Won many international awards, fall in love at first sight

The Good Cat's good looks are recognized by domestic and international owners, it has won many overseas awards: Malaysia Most Anticipated New Car, South Africa Top Gear Annual Award, Brazil Most Worth Buying Electric Car under 200,000 Reais, and the first Chinese model shortlisted for Toronto World Car of the Year "World City Car".

The 2027 model retains the retro look everyone loves, car body lines are rounded and smooth, signature cat-eye LED headlights, music box style wheel rims, rhythm master taillights, the overall proportion is very comfortable. This time adds Roselite Red paint, inspired by the gemstone Roselite, looks level up another notch. Great looks and stylish when driving out, a small car tested by global aesthetics.

Safety maxed out! Triple protection, more peace of mind for the whole family

Safety has always been Ora Good Cat's forte. It is rare to get Europe Euro NCAP 5 Stars, Green NCAP 5 Stars, and Australia A-NCAP 5 Stars; domestically, it also got Electric Vehicle Fire Safety Index 5 Stars, also won "High-Cold Range Star" and "High-Cold Reliability Star" honors.

The new model continues high-standard safety configurations, from active, passive to battery, three-layer protection arranged for you clearly.

On active safety, 8 warnings + 8 vehicle control functions, including AEB recognition, lane keeping, smart evasion all present, help you predict risks in advance and avoid accidents.

Passive safety uses cage body structure, A/B/C pillars are all hot-formed steel, front and rear crash beams are all double-layer high-strength steel, also includes pedestrian protection; whole car equipped with 6 airbags, seat belts with pre-tensioners, maximize protection for occupants in danger. Chassis parts are also big brands, brake discs are larger than many cars in the same price range, braking is stable, less prone to thermal fade.

Battery pack has 6-layer armor protection, bottom anti-impact capability is 2x national standard; even if cell thermal runaway, guaranteed no fire/explosion for 24 hours. Key power-off and parking brake wiring harnesses have dual redundant design, vehicle easier to control even in extreme conditions, daily family use, whether adults or children, feel more secure.

Worry-free usage! Healthy cabin, durable body, reliable even after long use

Good Cat's reputation comes largely from reliability and durability. It has won C-AHI 5-Star Healthy Car, CA-CAP Platinum 5-Star Corrosion Resistance Aging; in many third-party surveys, it frequently ranked high in small pure EV satisfaction and new car quality.

New model also takes reliability to the end. Formaldehyde and benzene content far below national standards, elderly and children can sit inside with peace of mind. Whole car treated for sound insulation, lots of sound-absorbing cotton, not noisy on highways, comfortable for long trips.

Body uses 8-layer painting process, over 70% of parts are corrosion-resistant materials, cavity wax injection, adhesive protection all in place, car less likely to rust, car condition remains good after years of driving, higher value retention when selling used.

Also this car went through over 1 million km strict testing, high temp, severe cold, humidity, mountain roads experienced, also tested for extreme cold/high altitude in multiple EU countries, can withstand various environments, less worry for long-term driving.

Infotainment system easier to use! Coffee OS3 upgrade, understands ordinary people's driving needs better

2027 Good Cat upgraded Coffee OS3 infotainment system, more practical small features added.

When waiting for red light, infotainment system can read traffic light countdown, no need to stare at intersection signal lights, car following driving more relaxed.

Also has child identification, can identify children in the car, automatically switch to cute children's voice replies. Phone interconnection upgraded to mirror mode, phone navigation, playlists moved directly to infotainment, no need to re-adapt. Can customize infotainment interface, even raise a virtual pet wallpaper, interesting to look at when stuck in traffic picking up kids, more warmth in usage.

Sold in 60+ countries, choice of 300,000+ owners globally

Ora Good Cat as the brand's main overseas model, sold to 60+ countries across 6 continents, 300,000+ owners globally have chosen it. Underwent strict testing worldwide, worked hard in overseas markets, new Good Cat brings this global manufacturing standard domestically.

Now entry EVs don't just compete on range or price, also check safety, battery strength, cabin health, durability. 2027 Ora Good Cat sets a new benchmark for 60,000 level family pure electric.

High-quality affordable pure electric small car for ordinary people, it is here!

August 28, the 29th Chengdu International Automobile Exhibition reached its climax — the Great Wall ORA 5GT and ORA 5 Sport Edition officially launched. The two new cars are positioned as "Young People's Super Cool Compact Hot Hatches," with a limited-time trade-in price starting from 71,800 yuan, covering fuel, HEV hybrid, and fully electric powertrain options. Against the backdrop of a long-term lack of products that truly "understand young people" in the 100,000-level hatchback market, the arrival of Great Wall ORA's dual cars not only completes the product matrix but also precisely responds to young consumption logic.

Gen Z's Car Buying Logic Has Changed

In 2026, the focus of car companies' competition is shifting from quantifiable parameters such as range, acceleration, and computing power to emotional resonance with young consumers. Gen Z has become the main force in car buying; they no longer view cars merely as transportation tools, but as extensions of personal expression, cultural identity, and lifestyle attitudes. Surveys show that 41% of Chinese consumers consider "experience and emotional value" as key when choosing a brand, a proportion exceeding those who focus on price.

The Great Wall ORA 5GT and Sport Edition are precisely responses to this trend. The dual cars did not fall into parameter involution, but anchored the market with user value of "good-looking, easy to drive, and cool"—not piling up performance parameters, but establishing a connection with young people using the perceivable emotional experience of "cool." From videos of Great Wall Motor Chairman Wei Jianjun personally driving the ORA 5GT on high-speed tracks going viral, to the dual car parade on Chengdu streets, this "super cool compact hot hatch" went viral before sales even started, reflecting Gen Z's thirst for "attitude-driven" products.

Dual Car Differentiation: Two Solutions for Track Handling and Urban Trends

The Great Wall ORA 5GT and ORA 5 Sport Edition are not a simple high-low trim relationship, but a differentiated layout for different usage scenarios. The ORA 5GT digs deep into ultimate track handling, targeting young users who pursue competitive driving and personal expression; the ORA 5 Sport Edition focuses on urban trend daily life, adapting to city commuting and diverse travel scenarios.

In terms of appearance, the dual cars deeply practice the "Natural Sport Aesthetics" design concept. The ORA 5GT adopts a dropped front face and dive-bomber body styled after Porsche and Aston Martin, equipped with a full set of aerodynamic GT kits — wind-cutting front splitter, sport side skirts, air-sucking rear diffuser, and wind-gliding floating wing. Under 180 km/h conditions, the pure electric model can provide approximately 37 kg of downforce. 19-inch Tornado multi-color wheels paired with Flame Red GT energy components freeze track racing aesthetics into body details. The ORA 5 Sport Edition is equipped with a lightweight aerodynamic sport kit, offering 4 trendy color-blocking options and 2 solid color paint finishes, adapting to daily travel scenarios with a more restrained style.

In terms of interior, the ORA 5GT uses Midnight Grey as a base with Flame Red color-blocking, equipped with professional track-level one-piece sport seats; the ORA 5 Sport Edition interior is bright, equipped with ergonomic seats receiving the highest rating of "Star of Comfort" from CAERI — one born for the track, one designed for daily use.

Technology Parity: Bringing 300,000-level Experience to the 100,000-level Market

The most disruptive value of the two new cars lies in bringing cross-class technology experience to the 100,000-level market. The chassis was fully tuned by a European professional team led by former McLaren Chief Engineer, achieving the product concept of "Kart with Sofa" — having the crisp and pure handling feedback of a go-kart while also considering sofa-level comfortable seating quality. The whole vehicle is equipped with front and rear high-strength anti-roll bars and super 1.4 Hz frequency motion springs, combined with a 490 mm golden ultra-low center of gravity (pure electric version), ensuring stable cornering, no nose-diving during braking, and no head-raising during acceleration.

In terms of intelligence, the dual cars are fully equipped with the Coffee OS 3 Smart Cockpit System and Coffee Pilot 3 Intelligent Driving Assistance System. The 15.6-inch 2.5K floating central control screen has a built-in 4nm automotive chip, with system startup in less than 3 seconds; the LiDAR version is equipped with 27 sensing hardware components, achieving full-scenario assistive driving from parking space to parking space. More critically, this smart driving experience does not downgrade with powertrain versions — fuel, hybrid, and pure electric are equipped with the same intelligent system, truly achieving technology parity.

In terms of power, relying on the strong compatibility of the Guiyuan platform, the dual cars simultaneously provide fuel, HEV hybrid, and pure electric power. Among them, the HEV hybrid version is equipped with the Hi2 intelligent hybrid system, with a combined power of 166 kW and a peak torque of 476 N·m, with fuel consumption as low as 3.74 L per 100 km — a rare HEV hatchback hot hatch in the same class.

A Chinese Answer from a Global Perspective

The launch of Great Wall ORA 5GT and the Sport Edition is not an isolated event. The ORA brand's sales in June reached 10,806 units, a year-on-year surge of 229%, with cumulative sales of nearly 600,000 units for the entire series. ORA 5 has already broken 5,000 orders in Thailand, sold out 2,000 units in 24 hours in Brazil, and landed in European markets such as Spain and Italy. The launch of Great Wall ORA 5GT and the Sport Edition is a continuation of this global momentum — with Chinese technology, Chinese design, and Chinese quality, outputting the value proposition of "Super Cool Compact Hot Hatch" to young users globally.

Limited-time trade-in price starting from 71,800 yuan, plus up to 10,000 yuan trade-in subsidy and eight exclusive benefits — Great Wall ORA 5GT and the Sport Edition are not merely catering to the market, but redefining what a 100,000-level hatchback should be. When Gen Z votes for attitude rather than parameters, the arrival of this "Super Cool Compact Hot Hatch" is perfectly timed.

On July 24, Great Wall Motor Chairman Wei Jianjun officially unveiled two major new models through his personal social media accounts — the ORA 5 GT and the ORA 5 Sport. These two differentiated hatchback sports coupes are set to launch in the domestic market, with plans to be exported globally in tandem, filling the gap in the independent Chinese brand hatchback performance vehicle segment.

For a long time, joint venture models have firmly occupied the niche market for hatchback sports coupes, while the supply of similar domestic products has been scarce. Wei Jianjun stated directly that Great Wall had already initiated long-term R&D iteration for this category. This launch of twin models aims to carve out a niche for independent brands in this track, creating a national sports car that balances aesthetics and handling to achieve "good looks and great performance". The positioning of the two new cars is clear, covering different young consumer segments with two distinct sports aesthetics schemes. These are not short-term trend-chasing products, but an important achievement of Great Wall's proactive R&D strategy implementation.

Both models share the ORA family's retro sports design language, but their exterior styles are distinctly different. The ORA 5 GT focuses on extreme track performance, factory-equipped with a full set of aerodynamic kits, including a wind-cutting front splitter, sports side skirts, and a vented rear wing, all included. Matching competition-exclusive high-saturation body colors, red brake caliper accents, and a quad-exhaust exhaust style, it achieves "factory standard is bespoke", maximizing the visual combat feel. Track feedback shows the chassis tuning is solid, cornering lateral support is ample, and steering response is crisp, specifically crafted for performance enthusiasts who pursue pure driving dynamics and refuse compromise.

The ORA 5 Sport version leans more towards urban trendy daily life. It features a fresh contrasting two-tone body paired with a lightweight sports body kit and red brake calipers. A LiDAR is mounted on the roof, balancing trendy aesthetics with high-level intelligent driving capabilities. The overall temperament of the vehicle is gentle and versatile, adapting to all scenarios including commuting, suburban trips, and friend gatherings, precisely capturing urban young users who favor light sports styles. Currently, this version has arrived in batches at offline stores nationwide, and consumers can visit the stores to view the actual vehicles.

Aside from the domestic market layout, the two new cars bear the heavy responsibility of ORA's globalization expansion. Wei Jianjun clearly stated that both the ORA 5 GT and the Sport version are developed and manufactured according to global standards, and will be exported overseas in batches subsequently, allowing Chinese independent coupes to walk on global streets. ORA's current globalization performance is brilliant: in June 2026, brand sales reached 10,806 units, a year-on-year surge of 229.15%; the ORA 5 Base version in Thailand exceeded 5,000 cumulative orders, the Brazil launch sold out its 24-hour orders, it has now landed in Spain and Italy, and is continuously expanding into Australia, South Africa, Southeast Asia, and over 50 countries in Central and South America. The dual new cars will further enrich the overseas product matrix.

Relying on a mature vehicle platform, the ORA 5 series covers multiple powertrain forms including pure electric, hybrid, and fuel, adapting to energy infrastructure and driving needs in different regions worldwide. The launch of these twin sports models not only fills the gap in domestic hatchback performance coupes but also continues to help ORA achieve brand upgrades from "Made in China" to "Global Cool". According to official news, the ORA 5 GT and ORA 5 Sport versions will officially announce pricing and launch recently. For more powertrain and configuration details, please follow ORA's official announcements.

On July 24, Great Wall Motor Chairman Wei Jianjun officially announced two new cars via Weibo — Great Wall Ora 5GT, Great Wall Ora 5 Sport Edition. Both cars are positioned as hatchback sport coupes, aiming to provide new choices for young users who love sporty styles and pursue driving pleasure. As Chairman Wei said: "For a long time, when people mention hatchback coupes, they first think of joint venture models. In this niche track, our domestic brands will also fight for respect and make a good car for friends who like it." The arrival of Ora 5GT and Ora 5 Sport Edition is exactly the fulfillment of this promise.

Dual-car differentiated positioning, two sport philosophies covering two types of young users

The launch of these two models uses two different sport philosophies to cover two types of young users — Great Wall Ora 5 Sport Edition focuses on urban fashion, integrating sport aesthetics into daily travel; Great Wall Ora 5GT dives deep into handling and sport performance, prepared for young people who are unwilling to compromise and persist in being themselves. This is not a short-term trend-chasing product layout, but the result of Great Wall Motor starting category research and continuous improvement iterations many years ago. This also once again verifies Great Wall's consistent forward development approach and long-term strategic layout.

Factory Original is High Customization, Natural Sport Aesthetics and Driving Pleasure Both Fully Realized

Ora 5GT and Ora 5 Sport Edition adopt natural sport aesthetic concept design, following Ora family design language. While inheriting the brand's high-value gene, they shape distinct sport temperaments with differentiated sport kits and exclusive design details, balancing brand identity and model-specific personality. Ora 5GT focuses on extreme performance sport style, equipped with aerodynamic GT kit, including wind-cutting front splitter, sport side skirts, wind-sweeping rear spoiler, etc. With the stance of "Factory Original is High Customization", the performance sport presence is maxed out. At the same time, exclusive sport car colors with more tension and personality-attracting are matched. Color saturation fits competition style, further amplifying the whole car presence.

[Great Wall Ora 5GT]

Ora 5 Sport Edition adopts color-block two-tone body design, matched with sport-style body kits and red brake calipers. Every detail interprets the exclusive style of sport models. Overall color style is fresh and trendy, versatile texture, wrapped with gentle and introverted temperament in the showy presence. Suitable for daily commuting, urban travel, and suburban outings, easily handling full-scenario travel.

[Great Wall Ora 5 Sport Edition]

At the driving performance level, both cars are also worth looking forward to. Previous exposed camouflage vehicle road test footage shows that Ora 5GT overtakes cleanly, cornering posture is stable, lateral support is in place, solid chassis foundation is evident. The visual characteristics of quad exhaust tips make people even more full of expectations for its performance. Precise handling makes every steering turn just right. "Good looking, easy to drive, both can be obtained" — as Wei Jianjun said, from design to driving control, both cars strive to achieve looks and performance both at the top level.

Rooted in Local, Focusing on Global, Ora Globalization Process Accelerates Again

The significance of the two cars is not limited to the Chinese market. Wei Jianjun clearly stated: "In the future, these two models will all be exported. We work hard to make them global cars, so that impressive stances from China can be seen on streets all over the world." Ora 5GT and Ora 5 Sport Edition are exactly oriented in this direction. From R&D to manufacturing, they are promoted according to global standards, committed to making Chinese domestic brand hatchback coupes gallop on global streets.

This confidence comes from Ora brand's increasingly eye-catching global market performance. In June 2026, Ora brand sales reached 10,806 units, year-on-year growth 229.15%, already entered more than 50 countries and regions globally. Among them, Ora 5 cumulative orders in Thailand broke 5,000 units; in Brazil market, listed only 24 hours and sold out completely; on June 30, Ora 5 officially launched in Madrid, Spain, at the same time launched Italy journey, announcing Ora comprehensive entry into Europe; starting from July, Ora 5 has successively landed in Australia, South Africa, Indonesia and Central and South America and other regions. From Southeast Asia to South America, from Europe to Oceania, Ora takes one step at a time, making Chinese domestic brand product power won widespread recognition from global markets. The addition of Ora 5GT and Ora 5 Sport Edition will further enrich Great Wall Ora's global product matrix, boosting Ora globalization strategy steadily forward.

Currently, Ora 5 Sport Edition has successively arrived at nationwide sales outlets, welcome to visit stores for viewing. The two new cars will also officially launch soon, for more information please pay attention to Ora official platform.

Friends, the recent "Great Wall Motor Global Exploration Day" was incredibly lively. Investors from all six continents gathered at the Baoding headquarters. The investors who came from afar not only visited the wind tunnel, crash labs, and other facilities, but also drove the entire series of models including Tank, WEY, and Ora at the Xushui test track.

Especially Great Wall Ora. Investors praised Ora's vehicle product capabilities endlessly. In this regard, sales figures cannot lie. In June, 10,806 units were sold, a 229% year-over-year surge. But what surprised me even more is: in the Brazilian market, 2,000 units sold out in 24 hours. In Thailand, the hybrid version saw 5,000 units in orders.

How did Great Wall Ora 5 suddenly sell so well overseas?

Did you know? Ora has now become a brand offering multiple powertrains for one vehicle — pure electric, hybrid, and fuel. Same platform, same design, three power formats.

Think about it, different global markets have huge differences in charging infrastructure and consumer habits. Europe is suitable for pure electric, hybrid works better in Southeast Asia, and in Central/South America where charging piles haven't spread, the fuel version is actually a must-have. Ora covered all needs with one platform. This strategy is indeed smart, no wonder investors are queuing to become distributors.

Speaking of products. The Great Wall 5 Pure Electric Version consumes 11.5 kWh per 100 km, has a range of 580 km, and features the Coffee OS 3 smart cockpit, built-in Coffee GPT large model voice system. The vehicle system performance is smooth, quite beautiful and user-friendly. This configuration is quite popular in foreign markets.

The hybrid version is the highlight, equipped with the new generation Hi2 intelligent hybrid system, adopting a two-gear direct drive architecture, achieving "three engines six modes" AI smart switching. Simply put, the system will seamlessly switch between pure electric, series, parallel, direct drive, and other modes based on road conditions and driving needs, maintaining optimal efficiency throughout the entire journey. In actual driving, it boils down to four words: fuel-saving, smooth, quiet, fast. Power switching is seamless, daily driving is smooth and fuel-efficient, and commuting costs are ridiculously low.

Great Wall Ora 5 in terms of design can be said to completely align with young people's aesthetic preferences. Adopting the "Natural Aesthetics" design language, it outlines pure beauty with minimalist rounded lines, without piling up or being gaudy, high recognizability at first glance.

The interior also follows a restrained minimalist route, without complicated decorations. A clean and neat layout paired with delicate material combinations creates an atmosphere of relaxation and comfort as soon as you sit in. This consistent and exquisite design is really hard for young users around the globe to refuse.

As of now, Ora has become the choice of over 580,000 global users. Delivering a truly globally adapted car into the hands of young people in different markets, young people's car selection journey can finally stop settling.

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Recently, the Great Wall Motor ORA brand arrived at EMSphere, a trendy landmark in Bangkok, Thailand, officially completing the global premiere of the strategic new vehicle ORA 5 (ORA 5). This press conference was not just the unveiling of a new car, but also a heavyweight systematic launch marking the comprehensive upgrade, technological iteration, and deep cultivation of the global market by the ORA brand, injecting new vitality into the export of Chinese boutique automobiles.

Relying on the reputation accumulated from over 600,000 users globally, the ORA brand, having cultivated the market for seven years, has officially completed a strategic renewal and upgrade. The brand says goodbye to a single female niche positioning, fully upgrading from "New Energy Vehicles That Love Women More" to a global fashion boutique automobile brand. The target audience has also expanded to young urban users worldwide, with the brand concept upgraded to "Live Your Shine", adopting a new posture of "POP ORA, Fashion ORA" to fit the aesthetics and lifestyle of young people globally.

This renewal is not a subversion of the past, but a breakthrough of development boundaries. ORA 5 continues the brand's award-winning "Fluid Sculpture" design, with its appearance fitting the aesthetics of global young consumers. Now, the brand is based on four core concepts: "Global, Fashion, Boutique, Multi-Choice", upgrading cars from simple transportation tools to fashion items that showcase personal attitude and lifestyle taste, striving to enter the global mainstream mass automobile market.

To adapt to different road conditions, recharging conditions, and driving habits around the world, ORA has thoroughly broken the single limitation of pure electric vehicle models. Relying on the new intelligent multi-power platform, comprehensive technical breakthroughs have been achieved. ORA 5 supports BEV pure electric, HEV hybrid, PHEV plug-in hybrid, ICE fuel all-power layouts, and can derive multiple models such as SUV, Coupé, Wagon, etc., truly achieving "One Car, Multiple Powers, One Car, Multiple Categories", precisely adapting to global diversified driving scenarios.

Targeting the current situation of the Thai and Southeast Asian markets, ORA has mainly launched the HEV hybrid version, marking that Great Wall Motor has officially shifted from a single pure electric route to a flexible development model with multi-power parallelism in the local area, perfectly adapting to the local charging infrastructure status. It is reported that Great Wall Motor will continue to deeply cultivate the Thai market, planning to achieve a 40% sales growth in Thailand in 2026, adding an investment of 10 billion Baht, and ORA 5 is exactly the core main model to achieve this goal.

For ordinary consumers, this new platform technology brings tangible usage benefits. Users can freely choose cars based on their own travel scenarios, choosing pure electric for daily urban commuting, hybrid for long-distance trips, and fuel for areas with inconvenient recharging, without passively compromising for vehicle power. At the same time, compared to same-class models, ORA 5 reduces purchase costs by 5% and maintenance costs by 15%. Paired with global unified quality control standards, the resale value and driving stability are comprehensively upgraded.

2026 will become a big product year for ORA. The brand will perfect the product matrix relying on the new platform. In addition to the ORA 5 family covering all levels of mainstream models, classic models such as Ballet Cat, Lightning Cat, and Good Cat will also complete a full renewal. Taking Thailand as the core fulcrum, ORA will gradually open up global markets including Europe, Oceania, Middle East, Latin America, Africa, etc., letting Chinese fashion boutique cars go to the world's six continents.

In terms of power, ORA 5 is equipped with two mature and reliable practical solutions, taking into account the travel needs of different users. Among them, the HEV hybrid version is equipped with Great Wall's self-developed two-speed DHT hybrid architecture. Relying on the dual-motor layout and exclusive disconnection mechanism, it achieves a balanced performance in power, smoothness, and energy saving. The comprehensive fuel consumption is as low as 4.5L/100km, saving fuel and worry-free for long-distance travel.

The fuel version is equipped with a million-level installed capacity certified 1.5T+7DCT golden power combination. It has undergone rigorous testing in multiple extreme environments such as extreme cold, high temperature, and plateau. The performance is stable and reliable. The comprehensive fuel consumption is only 6.4L/100km, providing a cost-effective and highly reliable travel choice for users in areas with inconvenient recharging.

It is worth noting that ORA 5 achieves industry-leading "Oil and Electricity Same Intelligence", completely eliminating the smart experience gap between different power models. The entire vehicle series is standard-equipped with Coffee OS 3 intelligent cockpit, 15.6-inch 2.5K ultra-clear central control screen and 4nm high-performance chip, 20 TOPS super computing power, boot speed less than 3 seconds. Paired with Coffee GPT voice large model, supporting dialect recognition, one sentence ten meanings, intelligent chat, and other rich functions, human-machine interaction is smoother and more convenient.

In terms of intelligent driving, the new car series is equipped with Coffee Pilot 3 assisted driving system, with simple operation and easy to get started. It supports all-scenario map-less NOA, 200+ parking scenarios, 100-meter trail reverse, 3km multi-floor memory parking and other practical functions. Paired with configurations such as transparent chassis, panoramic image, automatic parking, etc., it easily solves daily driving difficulties such as urban commuting, highway cruising, and complex basement parking.

From brand renewal, platform upgrade to multi-power layout, oil-electric intelligence equity, ORA 5, globally premiered in Bangkok, has completed a comprehensive value leap from product to brand. This model not only showcases Great Wall Motor's mature technical strength and open globalization thinking, but also interprets the new globalization concept of Chinese car companies: not doing a one-size-fits-all product output, but respecting market differences in various places, using diversified adaptive product solutions to create high-quality, highly adaptive fashion boutique cars for global users.

With ORA 5 officially setting sail, the ORA brand will conquer the global market with a brand new posture, carrying the fashion aesthetics and hardcore technology of Chinese automobiles, continuously shining on the global stage, and opening a new chapter of global development of Chinese boutique automobiles.

July in Baoding is scorching. But hotter than the weather is the scene at Great Wall Motor's Xushui Proving Ground. Global investors fly in from all over the world, drill into wind tunnel labs to check data, crouch in crash labs to verify safety, then sit into different power versions of the Great Wall Ora 5 to personally test and experience them at the test track.

This is the scene at the Great Wall Motor Global Exploration Day. Superficially it looks like a channel investment promotion, but deep down it is a "goods inspection": before global capital votes with their feet, they first vote with their seats and steering wheels.

This three-day "Great Wall Motor Global Exploration Day" is essentially a cross-border "goods inspection".

1, Ora's "Growth Studies"

In June, the Ora brand sold 10,806 units in a single month, a year-on-year increase of +229.15%, with cumulative series sales exceeding 584,133 units; in Brazil, the first batch of Great Wall Ora 5 units went on sale on June 24th, with 2,000 units sold out in 24 hours, and orders in Thailand exceeded 5,000. Starting in July, they will sequentially enter Australia, South Africa, Indonesia, and South America, a matter worth discussing in depth.

Ora didn't suddenly get it; someone had to admit first that the "pure EV cult" is wrong.

In mid-2025, Lu Wenbin was transferred from General Manager of Haval Technology to General Manager of Ora. He was the seventh boss of the brand. The first thing he did upon taking office, in his own words, was to "break the pure EV cult".

This sounds rather contradictory—Ora has been an EV brand since its establishment in 2018. The slogan "New Energy Vehicles that love women more" once helped it reap the dividends, but it also welded it to the small car + female tracks. When the pure EV penetration rate growth curve entered a plateau and the HEV ratio rose, continuing to sell only pure EVs is equivalent to giving half the market away.

The Great Wall Ora 5's approach is to directly put three sets of powertrains—pure EV/hybrid/fuel—into the same body shell—this is Great Wall's first realization of "one car three powertrains" on the same model. The industry calls this "Powertrain Co-line", which sounds easy to say but involves tens of billions in platform investment. Great Wall's solution is the "Guiyuan Platform"—native compatible with BEV/HEV/PHEV/FCEV/ICE five powertrains, covering SUV, Coupe, Wagon multi-categories.

Lu Wenbin had a sentence worth the whole industry to savor: "Even three years later, range anxiety will still affect some users' choice of pure electric vehicle models."—There is no standard answer globally, only scenario answers. In the past, Chinese car brands going overseas loved to talk about "one car to hit the global market", which is essentially betting domestic blockbusters on overseas luck; Great Wall Ora 5 turns it around. With the same architecture, flexible power combination adjustment, pure EV for Europe, hybrid for Southeast Asia, fuel for emerging markets, configuration without discounts, intelligence without shrinkage. This is the real weight of the four words "Born Global".

2, Technology Depth One Level Deeper

Regarding automotive technology, I am most afraid of seeing "Three Motors Six Modes" "AI Intelligent Switching" piled up as decorations. This time the "Coffee No-Spill Challenge" "Balloon Upright Challenge" at Xushui, looking like gimmicks, actually put the industry's long-standing difficult problems on the table—the "Smoothness" and "Speed" of hybrids are mutually exclusive under traditional configurations.

Let me say it in plain terms: Single-speed series-parallel is smooth at low speeds, but engine direct drive intervention inevitably causes jerks; to be fast, you have to let the engine intervene early, keeping "Smoothness" becomes impossible.

Great Wall's Hi2 Intelligent Hybrid System solution is a 2-speed DHT, 1.5T hybrid dedicated engine plus dual motors, with 2-speed transmission, first creation of P3 motor decoupling mechanism, enter direct drive at 70km/h, motor decouples to reduce loss during cruising. System power 166kW, torque 476N·m, WLTC fuel consumption 4.5L, full tank range exceeds 1,100km.

The key is not the numbers, but how the numbers were achieved. Great Wall Ora 5 traversed Beijing, Shanghai, Tianjin, Chongqing four direct-controlled municipalities, 3,004 km real road, normal AC, mountain climbing, altitude difference 1,445 meters, achieved 3.74L/100km fuel consumption, directly taking the Guinness World Record. It is two different things from those "running 1.X liters without AC at constant speed". Ora calls this "Active Smoothness"—not relying on sacrificing power for smoothness, but using motor torque compensation and two-speed calibration to actively eliminate jerks. This is the difference in engineering philosophy, not the difference in marketing jargon.

Pure EV version is also solid: range 480km/580km, 100km power consumption 11.6kWh, 4nm chip plus Coffee OS 3 intelligent cockpit, high spec with LiDAR, supports mapless city NOA and multi-floor memory parking. The 100,000-level brings down past 200,000-level, 300,000-level intelligent driving.

But the truly valuable detail is "Same Intelligence for Electric and Fuel". Regardless of choosing pure EV, hybrid or fuel, the three powertrains share one electronic electrical architecture, calibration team must serve three torque output characteristics at the same time. Only by achieving this step is the Guiyuan Platform's real technical ace.

3, Overseas Order Boom

2,000 units sold out in 24 hours in Brazil, not an accident but a plan.

Many attribute Brazil's order boom to "cheap". Flip through local records: Great Wall Ora 5 Brazil first launch promotion price 159,000 Reais (about 199,000 RMB), after July tariff increase slightly adjusted to 159,900 Reais, guarding the 160,000 threshold.

Where is this pricing interesting? In Brazil's big cities, middle class buying mainstream fuel compact SUV budget range is 180,000-220,000 RMB, long time monopolized by European, American, Japanese joint ventures, configuration still stays at fabric seats + mechanical gauges. Great Wall uses one imported pure EV SUV, price pressed into fuel car heartland, 204 horsepower (compare to same price Volkswagen T-Cross), standard compact SUV size (compare to same price BYD Dolphin)—Cross-Class Product Power hits same price point.

And Great Wall locked in sale on June 30th night before Brazil pure EV import tariff from 优惠恢复 35%, both competing on business sense and supply chain execution. After 2,000 units cleared in 24 hours urgently released 1,500 units new batch, Volkswagen T-Cross same week urgent price cut 10,000 Reais to 151,500 Reais defense. Brazil best-selling SUV urgent price adjustment and Ora 5 first day sold out occurred in the same week—this scene is more convincing than any sales number.

Thailand side is same: Right-Hand Drive Version rolled off line at Thailand factory, Bangkok Motor Show orders exceeded 5,000, hybrid version directly competes arm wrestling with Japanese brands, Great Wall adds 10 billion Baht investment target 2026 local sales increase 40%. Spain June 30th Madrid Gastrohub launch, over 200 guests, 80 top media, 25 dealers on site, announced continuous three years sponsorship of Spanish Basketball League ACB. Italy media event focused on "Chassis tuned for European roads + Hi2 Hybrid + High-end Interior".

Same car, three faces, each brilliant. European media first time seeing Chinese car not relying on low price, but relying on "Multi-Power Matrix" to knock on door.

4, Young People's First Car

From "More Loves Women" to "Global Fashion Boutique": Real Meaning of Positioning Dimension Upgrade

Behind Great Wall Ora 5 hot sales, the most key change is user portrait drastically expands. In the past Ora was stuck on "Female Exclusive" "Small Car" tags, now with Great Wall Ora 5 all-around model becoming popular, user pool has expanded to "Family First Purchase" and "Quality Trade-in" broad crowd.

"Young People's First Car" this question, in the past standard answer was "Good enough is fine"—limited budget must compromise repeatedly between appearance, space, power, quality. Great Wall Ora 5 logic is "Who says first car can't want it all": Natural Aesthetics Design Language (Dunhuang Green taken from Mogao Caves Mineral Green Pigment, Glacier Grey taken from Iceland Millennium Glacier), one car multiple power, one car multiple posture, one car multiple category, power versions different but design/intelligence/comfort/quality completely consistent.

Dense city users in China choose pure EV commute save worry save money; European old town streets narrow, private parking scarce, home pile installation threshold high, pure EV energy replenishment becomes pain point, hybrid version uses Three Motors Six Modes full speed range switching to save fuel smoothness; South America, South Africa, Indonesia infrastructure different, fuel version backup. Young people finally don't have to compromise for region or infrastructure difference—this is "Choose on Demand, Drive Freely" eight words truly landing appearance.

5, Go Global on Demand

These ten-plus years China car export, from early Chery Geely "Trade-style Export" to two years BYD NIO "Fleet-style Export", main line always "Use domestic blockbusters crush overseas". Great Wall Ora 5 gave new paradigm—not for each market develop separately, but for each market combine separately.

Guiyuan Platform modular concept lets localization adaptation from "Restart Project" downgrade to "Power Switch", R&D marginal cost spread to extremely low, response speed extremely fast. Ora internal calculation, Great Wall Ora 5 purchase cost 5% lower than same class opponent, maintenance cost 15% lower, global standard quality control brings higher resale value and more stable quality.

Financial view look is "New Quality Productivity Going Global", technical view look is "Platform Capability Realization", brand view look is Ora from "More Loves Women" to "Global Fashion Boutique Car Brand" dimension upgrade—Lu Wenbin set eight words "Global, Fashion, Boutique, Car", every one correcting past bias.

Great Wall Ora 5 Sports Version & GT official also published appeared, market future promising.

Final Words

When a company once welded "Female Exclusive" into brand gene car enterprise, dares to peel off label themselves, dares to admit "Pure EV Cult" is wrong, dares to use one car's three faces to knock on door of different continents—this self-revolution courage, more valuable than 10,806 numbers itself.

Xushui Proving Ground that cup of coffee not spilled, Brazil 24 hours cleared 2,000 units orders, Madrid Gym ACB logo and Ora 5 shining side by side, these scenes pieced together, is China car export from "Sell Cheap" to "Sell Right" turning point. Ora 5 may not be this model's end game, but it likely is China car "Go Global on Demand" narrative start.

Every best-selling model hides a "winning strategy" behind it.

Relying on a versatile product matrix featuring three powertrains in one vehicle, the Great Wall Ora 5 has gained recognition from numerous consumers in domestic and international markets. In June, the total brand monthly sales reached 10,806 units, surging 229.15% year-on-year. Among them, the main force of the brand's sales is the Great Wall Ora 5. The Brazilian market launched the first batch of 2,000 units, which sold out in 24 hours; after its official launch in Thailand, cumulative orders have already exceeded 5,000 units.

Additionally, according to reports, starting from July, the Great Wall Ora 5 will gradually land in regions such as Australia, South Africa, and Indonesia, gradually improving the overseas market layout and performing adaptation optimization for different regions. For example, the European version adapts to local regulations and charging standards, while the Middle East and African versions strengthen adaptability to high temperatures and complex road conditions. Based on the multi-power product matrix of the Great Wall Ora 5 in the local market, accurately layout the overseas market, take China's premium new energy vehicles to the whole world.

Recently, the Great Wall Ora Global Overseas Investor Summit was held at the Baoding headquarters. Investors from all over the world gathered at the Great Wall Technology Center and production base for field visits and participated in in-depth test drives of a series of full-range models on the exhibition stands. During the event, besides actual testing of fuel consumption, there was also a "Coffee Cup Spill" challenge regarding body stability, which the Great Wall Ora 5 easily handled. Before this, I also personally went to the Xushui professional test track to experience test drives, immersively experiencing various power version models of the Great Wall Ora 5, and truly gained a deeper understanding of how much value the Great Wall Ora 5's "winning strategy" holds.

Similarly, overseas investors also praised the Great Wall Ora 5 Pure Electric Version for its intelligence after in-depth test drives, such as the equipped Coffee OS 3 smart cockpit and Coffee GPT large model voice function. The thoughtful and casual voice assistant provides the most convenient service for travel. The Great Wall Ora 5 Hybrid Version showed the driving and riding advantages of fuel efficiency and smoothness. Equipped with the Hi 2 intelligent hybrid system, it can achieve "three engines and six modes" AI intelligent switching, adapting to all scenarios, achieving "faster, more economical, quieter, and smoother".

Great Wall Ora 5, thanks to the product matrix of "one vehicle three powertrains" (pure electric/hybrid/fuel), is indeed very popular in the overseas market because it can accurately cut into the pain points of different user needs. For example, Europe has a higher demand for pure electricity, focusing on environmental protection; the hybrid version fits local driving habits in the Thailand region; fuel power in the South Africa region can ensure a more convenient driving experience. Facing the differences in energy structure, policies, regulations, and consumption habits in different global markets, the Great Wall Ora 5 can form complementary lines across multiple fronts.

Final Thoughts

The global best-selling success of the Great Wall Ora 5 is not accidental. "One vehicle multiple powertrains" is indeed its product advantage, but to pursue long-term sales growth, dimensions such as vehicle profit, user satisfaction, and brand goodwill also need consideration. Among them, relying on the Guiyuan platform, the Great Wall Ora 5 can spread costs through a relatively high commonality rate, balancing scale expansion and profit quality. At the same time, it synchronously supports after-sales, parts, and channel systems to guarantee long-term operational quality, which is also the top priority. It emphasizes "ecosystem going overseas", creating a high-quality sample of automotive high-quality overseas export.

On July 21, a major event took place in the automotive world—Great Wall Ora invited global investors to their Baoding base to host a grand Ora "Family Party"—the Overseas Global Investor Summit. This was not just a simple meeting visit, but more like a "Super Roadshow" for Chinese Smart Manufacturing. When overseas investors accustomed to seeing Mercedes and BMW frequently nodded their heads in the Xushui test track upon viewing a Chinese car, it reflected an indisputable fact that makes Chinese people proud and excited: the story of Chinese cars going global has indeed turned a new page.

Subheading: When Global Investors Walked into Baoding, What Did They See?

In July, Baoding became exceptionally lively due to this summit. Investors from all over the world did not go to five-star hotels for vacation, but headed straight to Great Wall's Technical Center and Xushui Test Track to start a super "hardcore" deep tour of Great Wall's manufacturing map.

For these investors accustomed to grand occasions, parameters on PPTs are far less real and concrete than actual track tests. At the Xushui professional test track, they deeply experienced the main star of this event—Great Wall Ora 5. More critically, Great Wall Ora 5 revealed its ace card: "One Car, Multiple Powertrains"—Pure Electric, Hybrid, and Fuel versions lined up side by side, choose as you please.

Subheading: Why Does a Car Need to Have "One Car, Multiple Powertrains"? This Is Ora Brand's Global Big Picture

Many friends might ask, isn't everyone talking about pure electricity now? Why does Great Wall Ora 5 still go to great lengths to launch fuel and hybrid versions?

This is exactly where Ora is most smart—it understands the differences in global markets.

Let's look at the data: Great Wall Ora 5 sold out in 24 hours for the first batch of 2,000 units in Brazil; orders in Thailand exceeded 5,000 units with the hybrid version in short supply. Can infrastructure in Brazil and Thailand be as widespread with supercharging stations as China's tier-one cities? No. Therefore, Ora did not stubbornly push only pure electric, but relied on the strong compatibility of the "Guiyuan Platform" to launch "One Car, Multiple Powertrains".

This strategy is vividly called "Customize on Demand, Travel Freely":

· Pure Electric Version (480km/580km range), equipped with Coffee OS 3 smart cockpit, focusing on "Super Intelligence", aiming at mature pure electric markets like Europe;

· Hybrid Version, equipped with Hi2 intelligent hybrid system, achieving "Three Engines, Six Modes" intelligent switching, focusing on "Save + Smooth", precisely targeting markets in transition in Southeast Asia, South America;

· Fuel Version, covering emerging markets where infrastructure is still being perfected.

Simply put, Great Wall Ora 5 is no longer one car ruling the world, but a platform giving birth to three powertrains, precisely positioning to fit energy policies and consumption habits of different countries. This flexible stance is the "Open Sesame" golden key to leverage the global market for it.

Subheading: From "Made in China" to "Global Quality", What Did Ora Do Right?

In the past, Chinese cars going global always left an impression of "Low Price, High Volume". But this time at the summit, we clearly felt the wind direction changed.

In June, Ora brand sales surged by 229.15%, breaking through the 10,000 unit mark. This was not just a victory in sales, but a victory of brand premium. In Spain, Ora partnered with ACB Basketball League for sports marketing; in Italy, Great Wall Ora 5 launched a Romantic Journey. Ora is telling the world with high-value design, chassis tuning not losing to luxury cars, and class-leading intelligent experience: Chinese cars are no longer a synonym for "Cheap", but "Quality and Value" "Right Car".

This confidence comes from Great Wall Ora 5's persistence in global quality. Whether sold to Brazil, Thailand, or Europe, Great Wall Ora 5 shares the same design language, same smart cockpit, and same comfort standards. This "Unbiased High Quality" is the strongest weapon to break overseas users' inherent biases.

Subheading: Why Can't a Youngster's First Car Be a "Global Car"?

Finally, we bring the perspective back to the domestic market. Many young people feel that buying a commuter car when just starting work is fine, make do with it.

Great Wall Ora 5 tells you, no need to make do. It has minimalist rounded "Natural Aesthetics" appearance, stunning at first sight; it has a smart cockpit and large model voice system not losing to high-end electric cars; most importantly, you can choose pure electric, hybrid or fuel according to your wallet and charging conditions. It is both a youngster's first high-value car, and the top choice for families for additional purchase or trade-in.

Auto Insight:

When global investors lined up for test drives and praised Chinese Intelligent Driving one after another, Great Wall Ora 5 has already become not just a car, it represents a new paradigm for Chinese car companies going global—no blind following, no building cars in isolation, but using "Global Quality" to adapt to "Global Demand".

Starting from July, Great Wall Ora 5 is about to launch in Australia, South Africa, Indonesia... #GreatWallOra5GlobalCarGlobalPraise# This is not just a topic, but the marching sound of China's automotive industry stepping into the center stage of the world. This global grand chess game, Ora is not only committed to the move, but played the game beautifully!

"Great Wall Ora 5 is quietly completing a vertical leap in brand positioning with its versatile performance of three powertrains in one car and natural aesthetics — evolving from a choice of personality for a specific group of people to a 'new option for all people's travel' covering first-time family buyers and quality upgrade/replacement purchase crowds."

July 20-22, Great Wall Motor Global Exploration Day was held in Baoding. Investors from around the world went to Great Wall Technology Center and production base, completed a deep test drive of Great Wall Ora 5 multi-power versions at Xushui professional test track, and conducted a comprehensive field inspection from intelligent manufacturing craftsmanship to dynamic performance. With Great Wall Ora 5's global total sales breaking 10,000, especially with outstanding results in Brazil, Thailand, etc., global market attention once again focused on this new Chinese car.

The First Car for Young People, Why Is Ora 5 an Inevitable Option?

"The first car for young people" is this choice question. The standard answer used to be "just enough is good" — budget is limited, so compromises have to be made repeatedly between looks, space, power, and quality. But with the arrival of Great Wall Ora 5, product power is quietly rewriting this proposition: Who says the first car can't have it all?

From "Specific Groups" to the Elevation of "Everyone's First Choice"

Behind the hot sales of Ora 5, the most critical shift is the drastic expansion of user profiles. In the past, Ora might have been labeled as a specific circle, but now, with the popularity of versatile models like Ora 5, its user pool has expanded to the vast crowd of "Family First Purchase" and "Quality Upgrade/Replacement Purchase".Young people who just graduated choose it as their first car in life, appreciating the sincerity of high specs at the entry level; Young families use it for commuting travel, needing a balance of space and energy consumption; Even those users who originally drove fuel cars are willing to trade up to an Ora 5 to upgrade travel quality. When a car can please these completely different needs at the same time, it has already jumped out of niche narratives and become a universal solution under the proposition "The First Car for Young People".

Natural Aesthetics, Striking Global Aesthetics at First Glance

When young people buy cars, the first impression is crucial. The entire Ora 5 series adopts the "Natural Aesthetics" design language, drawing inspiration from nature, presenting the purest beauty with minimal rounded lines — no stacking chrome, no creating pseudo-sports, not relying on exaggerated styling to attract attention.

This "subtraction" design philosophy instead achieved cross-cultural recognition — whether it's a pause and look back on the streets of Madrid, or a delivery ceremony in Bangkok business districts.

Ora 5's "stunning at first glance" clean temperament comes from precise insight into global young aesthetics, precisely hitting the aesthetic resonance of the global young generation pursuing authenticity and refusing complexity. For young people, a car is not just a tool, but self-expression, and Ora 5 happens to step on their aesthetic rhythm.

One Car Multiple Powertrains, Freedom of Choice Without Compromise

The core weapon that truly allowed Ora 5 to achieve "global breakthrough" is the product logic of "one car multiple powertrains, one car multiple categories". Whether it is the pure electric version or the hybrid version, Ora 5 shares the same design language, the same set of smart configurations, and the same set of comfort standards — without reducing quality in any aspect due to different power forms.

This means young people can choose completely according to their actual life scenarios: For urban users with dense charging piles in China, the pure electric version is sufficient and worry-free for commuting; While in Europe, many urban public charging facilities are still not perfect, old city streets are narrow, private parking spaces are scarce, the threshold for home charging pile installation is extremely high, and the inconvenience of pure electric replenishment becomes a pain point for daily travel, at this time the hybrid version with the calm attitude of no need to rely on charging piles, using three-engine six-mode full-speed intelligent power switching, achieves both fuel saving and smoothness without conflict.

Not only Europe, starting from July, Great Wall Ora 5 will land in Australia, South Africa, Indonesia and Central/South America in batches, the infrastructure level and travel needs of these markets are different, but all need a product that can flexibly adapt to local conditions — and this is exactly the foresight of the "one car multiple powertrains" strategy. Ora 5, with the same quality standards and different power choices, adapts calmly to the differentiated needs of different regions around the world, allowing every young consumer to have a rational decision that truly fits personal life, no need to compromise due to regional or infrastructure differences.

From "Chinese Boutique" to "Global Trend", Ora 5's Journey Has No Adaptation Issues, Only Local Adaptation.

When a car can sell out in 24 hours in Brazil, can rival Japanese giants in Thailand, and can travel calmly through narrow streets in European old cities, it is no longer just a name card of China Manufacturing, but a vivid footnote of born globally. Ora 5 repeatedly verified one thing in different markets around the world: The first car for young people can already have high looks, high quality and high freedom at the same time.

When "just enough is good" becomes "priority based on needs", Ora 5 is redefining the car buying standards for this generation of young people, it does not require young people to adapt to the car, but let the car adapt to every kind of life and every piece of land. From densely charging pile domestic cities to South America and South Africa where infrastructure is not yet perfect, Ora 5, with the same set of aesthetics, the same intelligence, and the same quality, broke the boundaries of region and infrastructure, adapting to local conditions, making "choose according to needs, travel freely" a right within reach of young people around the world.

Great Wall Ora 5 wrote the same answer for this generation of young people with one real global scenario after another: You deserve to vote with love, not compromise with budget.

Image Source | ORA Official

Author | Su Peng

April 25, 2025, Beijing, 19th International Automobile Exhibition.

On the Great Wall ORA booth, a brand launch event themed "Pragmatism" is underway.

No dazzling light shows, no exaggerated parameter gimmicks, not even a flood of traffic stars to endorse — instead, a set of solid data: Great Wall ORA 5 Hybrid and Fuel versions officially launched, limited-time replacement prices starting as low as 79,800 yuan and 69,800 yuan respectively;

The ORA 5 Hybrid underwent a long-distance real-road test covering four direct-controlled municipalities with a total mileage of 3,004 kilometers, achieving a comprehensive fuel consumption of 3.74 liters per 100 kilometers, successfully completing the Guinness World Record challenge for "Lowest fuel consumption driving a mass-produced hybrid SUV across Chinese direct-controlled municipalities";

The ORA 5 Sport debuted, with a lower body stance, exclusive sport kit, and chassis tuning from the original team of the Great Wall BMW Mini project, captivating young audiences.

This is not just a new car launch. In the current situation where the new energy vehicle industry is deeply involved in "specification involution", "range arms race", and "laboratory fuel consumption number games", ORA chose a completely different path.

The so-called "Return to Roots" means returning to the original needs of users for real travel; the so-called "Tracing Origins" relies on the Great Wall Auto Return to Origin technology platform to achieve the global R&D concept of one car with multiple powertrains, multiple stances, and multiple categories from the underlying architecture;

The so-called "Upholding Integrity" means not blindly chasing trends or hyping concepts, but persisting in satisfying real existing needs with truly crafted experiences; the so-called "Innovation" means finding the optimal solution among the three major power routes of fuel, electric, and hybrid through fourteen years of hybrid technology accumulation and the investment of over 5,000 engineers.

As ORA Brand General Manager Lu Wenbin said after the launch: "There are no standard answers for the global market, only scenario answers."

The ORA brand increasing HEV and Fuel versions is core to considering global layout and diverse domestic user needs simultaneously -- most overseas markets have imperfect charging infrastructure and high electricity prices, while domestically a large number of users still have long-distance travel anxiety, inconvenient charging, and even concerns about pure electric safety.

The multi-power layout is not to keep up with fashion, but to precisely cover the real vehicle usage scenarios of users in different circles.

These words reveal the underlying logic of ORA's strategic turnaround this time: it is not wavering on the route, but allowing users not to compromise on powertrains.

Since the brand was born in 2018, ORA has walked seven years. In these seven years, it broke through in the pure electric small car market relying on Black Cat and White Cat, and also became the "favorite" of urban women due to the Good Cat's design;

It has experienced the darkest moments of high supply chain costs and stoppage of production lines due to losses, and also welcomed the trust of nearly 600,000 global users today, with a global layout spanning over 50 countries and regions.

And today, with the heavy launch of ORA 5 multi-power versions, ORA is completing a strategic leap from a "Pure Electric Brand" to a "Global Fashion Premium Car Brand". The core of this leap is not simply adding a few new car models, but a comprehensive reconstruction from technical philosophy, product logic to user value.

The following is the Q&A record of Great Wall ORA Brand General Manager Lu Wenbin and Great Wall Auto Powertrain Chief Engineer Huang Zhenyang accepting interviews from media such as Future Auto Daily (edited):

Q: Why did ORA shift from pure electric to launching HEV hybrid versions?

Lu Wenbin: The brand increasing HEV and Fuel versions is core to considering global layout + diverse domestic user needs dual dimensions.

On one hand, ORA 5 is built based on the Great Wall Return to Origin platform, following the global R&D concept of one car with multiple powertrains, multiple stances, and multiple categories, where most overseas markets have imperfect charging infrastructure and high electricity prices, HEV and fuel models remain mainstream necessity;

On the other hand, domestically a large number of users still have long-distance travel anxiety, inconvenient charging issues, some users have concerns about pure electric safety and prefer mechanical driving quality, multi-power layout precisely covers real vehicle usage scenarios of users in different circles.

Q: Great Wall ORA 5 Hybrid 3.74L/100km fuel consumption is lower than peer competitors, but compared to industry 1L, 2L ultra-low fuel consumption data, how to prove the advancement and authenticity of this hybrid power system?

Lu Wenbin: ORA persists in pragmatic car manufacturing, does not hype data, Great Wall core values focus on contract and integrity. Some industry ultra-low fuel consumption are calculated based on specific ideal conditions, achieved through limiting conditions such as no air conditioning, constant speed driving, special tuning, not user daily real vehicle usage scenarios.

ORA 5's 3.74L/100km fuel consumption is tested according to user daily real driving habits, including normal acceleration, braking, frequent air conditioning use, and other life-like vehicle usage states, data is real and reproducible, not false marking, no playing with concepts, stands up to user long-term vehicle usage verification.

The brand increasing HEV and Fuel versions is core to considering global layout + diverse domestic user needs dual dimensions.

Huang Zhenyang: Industry professional media can calculate and verify through professional parameters such as road driving resistance, engine high-efficiency operating condition intervals. 1L, 2L ultra-low fuel consumption does not possess universality and rationality under actual civil road conditions. ORA insists on facing consumers with real operating condition data, technology is pragmatic and not exaggerated.

Q: ORA one-car-multiple-powertrains overlaps with Haval products in price and power, how do the two brands differentiate user groups?

Lu Wenbin: ORA brand core positioning is always global fashion premium cars, style is unique, design has character, users lean towards younger, highly educated; Haval focuses on mass practical economy national car models, two brand user positioning, product styles are naturally differentiated, no internal competition conflict.

Previously many ORA users, due to loving the brand styling design, urgently expected the launch of fuel and hybrid versions, multi-power layout is to respond to fan core needs.

Q: How is ORA's subsequent product planning and sports car model layout rhythm?

Lu Wenbin: The platform supports one-car-multiple-stance expansion. Currently, the booth has debuted multiple low-stance sports car models, focusing on the sporty small steel cannon style loved by young users, filling the market gap in similar trend models. Product planning rhythm is clear, 2026 to maintain monthly new product iteration speed, continuously enriching product category matrix.

ORA subsequently will not limit existing sizes, will expand product sequence upwards according to market demand, price range sets no hard upper limit, continuously attacking higher-end premium markets.

Q: Previously ORA Black Cat and White Cat halted production due to losses from high supply chain costs, now ORA 5 pricing is user-friendly, does this benefit from the Return to Origin platform significantly compressing production costs?

Lu Wenbin: ORA 5 low-price user-friendly core relies on Return to Origin platform high integration, high commonality, global scale advantages, by platform-sharing parts and sharing R&D and supply chain costs across global markets, achieving a qualitative reduction in production costs, possessing long-term healthy operational profitability, thoroughly getting rid of the previous small car loss dilemma.

Q: For multi-version models in similar price ranges, will internal customer competition occur?

Lu Wenbin: Multi-version models do not have internal friction problems, different powertrains correspond to different user demands: pure electric adapts to city short commuting, HEV adapts to long-distance anxiety-free travel, fuel satisfies people who prefer mechanical driving feel, all users' core commonality is recognizing ORA's fashion design, demand layers are clear, mutually non-conflicting.

Q: Industry competitors rely on a single blockbuster model with extreme cost-effectiveness to boost sales. ORA persists in a single platform, multi-powertrain, global long-term layout. How do you view these two development approaches?

Lu Wenbin: The core goals of the two approaches are consistent, both rely on scaling to reduce costs. The core difference lies in different coverage dimensions. Competitors are mostly single model, single powertrain, single market volume push; ORA is single platform, multi-powertrain, multi-category, global simultaneous operation, covering extreme cold, high temperature, different regulations global full condition verification, vehicle reliability, parts supply guarantee, long-term maintenance value retention advantages are more prominent.

Q: Is the long-term operating logic sustainable for profitability?

Lu Wenbin: Long-term, global scale plus high parts universality, ORA operational efficiency is stable and sustainable, able to balance user vehicle cost, after-sales maintenance convenience, and brand long-term profitability.

Q: ORA global expansion rhythm, domestic and foreign market ratio planning? Will the brand subsequently introduce larger models? Will existing Ballet Cat, Good Cat and other older models be halted and exit the market?

Lu Wenbin: ORA global expansion rhythm steadily promoted, ORA 5 Pure Electric version already launched domestically last December, Hybrid and Fuel version launched at this Beijing Auto Show, Thailand market launched in March this year, this year sequentially landing European, Brazil etc. overseas markets, vehicles already shipped preparing for launch.

Brand boundaries continuously broadened, Return to Origin platform can support hatchback, sedan, SUV, high-end models multi-category expansion, subsequently will launch large size models as needed, always forming differentiation with fashion premium positioning and Haval practical route.

Ballet Cat, Good Cat etc. hot models on sale will not be halted, market stock and user reputation are excellent, subsequently will continuously iterate and optimize according to technical planning, maintain product vitality.

Q: For domestic and global markets, which power version's sales performance will be better?

Lu Wenbin: Domestically, new energy is a long-term mainstream trend. With policy adjustments, the HEV hybrid market increment will rapidly climb, and fuel models will maintain a stable basic platform. Overseas markets, HEV and Fuel versions remain the sales main force in the short term. ORA full series models, regardless of power version, will all leverage product strength to meet different needs and focus efforts comprehensively.

Q: How does ORA strengthen model personality characteristics, balancing personalized customization with scale costs?

Lu Wenbin: Regarding personalized creation, ORA plans to launch sports, retro, outdoor and other multi-style versions. We do not offer individual ultimate customization (to avoid after-sales maintenance, parts supply, and vehicle reliability risks), adopting a model of small-batch detailed co-creation + official modification cooperation + original car expansion interface reservation. This balances user personalization needs with the stability, reliability, and cost controllability of mass production.

At the same time, ORA 5 full series is equipped with LiDAR and urban NOA intelligent driving. The ORA 5 Hybrid and Fuel versions will soon launch the "Coffee Pilot 3 Advanced Driver Assistance Technology Package" as an option (specific time subject to official announcement). It is unique in its class. It supports young users' core needs with intelligent technology, strengthening the fashion-tech brand tag. Personalization and fashion taste are already necessities for young users' car purchases. ORA will long-term persist in its premium fashion positioning and continuously iterate and upgrade.

Image Source | ORA Official

Author | Su Peng

April 25, 2025, Beijing, 19th International Automobile Exhibition.

On the Great Wall ORA booth, a brand launch event themed "Pragmatism" is underway.

No dazzling light shows, no exaggerated parameter gimmicks, not even a flood of traffic stars to endorse — instead, a set of solid data: Great Wall ORA 5 Hybrid and Fuel versions officially launched, limited-time replacement prices starting as low as 79,800 yuan and 69,800 yuan respectively;

The ORA 5 Hybrid underwent a long-distance real-road test covering four direct-controlled municipalities with a total mileage of 3,004 kilometers, achieving a comprehensive fuel consumption of 3.74 liters per 100 kilometers, successfully completing the Guinness World Record challenge for "Lowest fuel consumption driving a mass-produced hybrid SUV across Chinese direct-controlled municipalities";

The ORA 5 Sport debuted, with a lower body stance, exclusive sport kit, and chassis tuning from the original team of the Great Wall BMW Mini project, captivating young audiences.

This is not just a new car launch. In the current situation where the new energy vehicle industry is deeply involved in "specification involution", "range arms race", and "laboratory fuel consumption number games", ORA chose a completely different path.

The so-called "Return to Roots" means returning to the original needs of users for real travel; the so-called "Tracing Origins" relies on the Great Wall Auto Return to Origin technology platform to achieve the global R&D concept of one car with multiple powertrains, multiple stances, and multiple categories from the underlying architecture;

The so-called "Upholding Integrity" means not blindly chasing trends or hyping concepts, but persisting in satisfying real existing needs with truly crafted experiences; the so-called "Innovation" means finding the optimal solution among the three major power routes of fuel, electric, and hybrid through fourteen years of hybrid technology accumulation and the investment of over 5,000 engineers.

As ORA Brand General Manager Lu Wenbin said after the launch: "There are no standard answers for the global market, only scenario answers."

The ORA brand increasing HEV and Fuel versions is core to considering global layout and diverse domestic user needs simultaneously -- most overseas markets have imperfect charging infrastructure and high electricity prices, while domestically a large number of users still have long-distance travel anxiety, inconvenient charging, and even concerns about pure electric safety.

The multi-power layout is not to keep up with fashion, but to precisely cover the real vehicle usage scenarios of users in different circles.

These words reveal the underlying logic of ORA's strategic turnaround this time: it is not wavering on the route, but allowing users not to compromise on powertrains.

Since the brand was born in 2018, ORA has walked seven years. In these seven years, it broke through in the pure electric small car market relying on Black Cat and White Cat, and also became the "favorite" of urban women due to the Good Cat's design;

It has experienced the darkest moments of high supply chain costs and stoppage of production lines due to losses, and also welcomed the trust of nearly 600,000 global users today, with a global layout spanning over 50 countries and regions.

And today, with the heavy launch of ORA 5 multi-power versions, ORA is completing a strategic leap from a "Pure Electric Brand" to a "Global Fashion Premium Car Brand". The core of this leap is not simply adding a few new car models, but a comprehensive reconstruction from technical philosophy, product logic to user value.

The following is the Q&A record of Great Wall ORA Brand General Manager Lu Wenbin and Great Wall Auto Powertrain Chief Engineer Huang Zhenyang accepting interviews from media such as Future Auto Daily (edited):

Q: Why did ORA shift from pure electric to launching HEV hybrid versions?

Lu Wenbin: The brand increasing HEV and Fuel versions is core to considering global layout + diverse domestic user needs dual dimensions.

On one hand, ORA 5 is built based on the Great Wall Return to Origin platform, following the global R&D concept of one car with multiple powertrains, multiple stances, and multiple categories, where most overseas markets have imperfect charging infrastructure and high electricity prices, HEV and fuel models remain mainstream necessity;

On the other hand, domestically a large number of users still have long-distance travel anxiety, inconvenient charging issues, some users have concerns about pure electric safety and prefer mechanical driving quality, multi-power layout precisely covers real vehicle usage scenarios of users in different circles.

Q: Great Wall ORA 5 Hybrid 3.74L/100km fuel consumption is lower than peer competitors, but compared to industry 1L, 2L ultra-low fuel consumption data, how to prove the advancement and authenticity of this hybrid power system?

Lu Wenbin: ORA persists in pragmatic car manufacturing, does not hype data, Great Wall core values focus on contract and integrity. Some industry ultra-low fuel consumption are calculated based on specific ideal conditions, achieved through limiting conditions such as no air conditioning, constant speed driving, special tuning, not user daily real vehicle usage scenarios.

ORA 5's 3.74L/100km fuel consumption is tested according to user daily real driving habits, including normal acceleration, braking, frequent air conditioning use, and other life-like vehicle usage states, data is real and reproducible, not false marking, no playing with concepts, stands up to user long-term vehicle usage verification.

The brand increasing HEV and Fuel versions is core to considering global layout + diverse domestic user needs dual dimensions.

Huang Zhenyang: Industry professional media can calculate and verify through professional parameters such as road driving resistance, engine high-efficiency operating condition intervals. 1L, 2L ultra-low fuel consumption does not possess universality and rationality under actual civil road conditions. ORA insists on facing consumers with real operating condition data, technology is pragmatic and not exaggerated.

Q: ORA one-car-multiple-powertrains overlaps with Haval products in price and power, how do the two brands differentiate user groups?

Lu Wenbin: ORA brand core positioning is always global fashion premium cars, style is unique, design has character, users lean towards younger, highly educated; Haval focuses on mass practical economy national car models, two brand user positioning, product styles are naturally differentiated, no internal competition conflict.

Previously many ORA users, due to loving the brand styling design, urgently expected the launch of fuel and hybrid versions, multi-power layout is to respond to fan core needs.

Q: How is ORA's subsequent product planning and sports car model layout rhythm?

Lu Wenbin: The platform supports one-car-multiple-stance expansion. Currently, the booth has debuted multiple low-stance sports car models, focusing on the sporty small steel cannon style loved by young users, filling the market gap in similar trend models. Product planning rhythm is clear, 2026 to maintain monthly new product iteration speed, continuously enriching product category matrix.

ORA subsequently will not limit existing sizes, will expand product sequence upwards according to market demand, price range sets no hard upper limit, continuously attacking higher-end premium markets.

Q: Previously ORA Black Cat and White Cat halted production due to losses from high supply chain costs, now ORA 5 pricing is user-friendly, does this benefit from the Return to Origin platform significantly compressing production costs?

Lu Wenbin: ORA 5 low-price user-friendly core relies on Return to Origin platform high integration, high commonality, global scale advantages, by platform-sharing parts and sharing R&D and supply chain costs across global markets, achieving a qualitative reduction in production costs, possessing long-term healthy operational profitability, thoroughly getting rid of the previous small car loss dilemma.

Q: For multi-version models in similar price ranges, will internal customer competition occur?

Lu Wenbin: Multi-version models do not have internal friction problems, different powertrains correspond to different user demands: pure electric adapts to city short commuting, HEV adapts to long-distance anxiety-free travel, fuel satisfies people who prefer mechanical driving feel, all users' core commonality is recognizing ORA's fashion design, demand layers are clear, mutually non-conflicting.

Q: Industry competitors rely on a single blockbuster model with extreme cost-effectiveness to boost sales. ORA persists in a single platform, multi-powertrain, global long-term layout. How do you view these two development approaches?

Lu Wenbin: The core goals of the two approaches are consistent, both rely on scaling to reduce costs. The core difference lies in different coverage dimensions. Competitors are mostly single model, single powertrain, single market volume push; ORA is single platform, multi-powertrain, multi-category, global simultaneous operation, covering extreme cold, high temperature, different regulations global full condition verification, vehicle reliability, parts supply guarantee, long-term maintenance value retention advantages are more prominent.

Q: Is the long-term operating logic sustainable for profitability?

Lu Wenbin: Long-term, global scale plus high parts universality, ORA operational efficiency is stable and sustainable, able to balance user vehicle cost, after-sales maintenance convenience, and brand long-term profitability.

Q: ORA global expansion rhythm, domestic and foreign market ratio planning? Will the brand subsequently introduce larger models? Will existing Ballet Cat, Good Cat and other older models be halted and exit the market?

Lu Wenbin: ORA global expansion rhythm steadily promoted, ORA 5 Pure Electric version already launched domestically last December, Hybrid and Fuel version launched at this Beijing Auto Show, Thailand market launched in March this year, this year sequentially landing European, Brazil etc. overseas markets, vehicles already shipped preparing for launch.

Brand boundaries continuously broadened, Return to Origin platform can support hatchback, sedan, SUV, high-end models multi-category expansion, subsequently will launch large size models as needed, always forming differentiation with fashion premium positioning and Haval practical route.

Ballet Cat, Good Cat etc. hot models on sale will not be halted, market stock and user reputation are excellent, subsequently will continuously iterate and optimize according to technical planning, maintain product vitality.

Q: For domestic and global markets, which power version's sales performance will be better?

Lu Wenbin: Domestically, new energy is a long-term mainstream trend. With policy adjustments, the HEV hybrid market increment will rapidly climb, and fuel models will maintain a stable basic platform. Overseas markets, HEV and Fuel versions remain the sales main force in the short term. ORA full series models, regardless of power version, will all leverage product strength to meet different needs and focus efforts comprehensively.

Q: How does ORA strengthen model personality characteristics, balancing personalized customization with scale costs?

Lu Wenbin: Regarding personalized creation, ORA plans to launch sports, retro, outdoor and other multi-style versions. We do not offer individual ultimate customization (to avoid after-sales maintenance, parts supply, and vehicle reliability risks), adopting a model of small-batch detailed co-creation + official modification cooperation + original car expansion interface reservation. This balances user personalization needs with the stability, reliability, and cost controllability of mass production.

At the same time, ORA 5 full series is equipped with LiDAR and urban NOA intelligent driving. The ORA 5 Hybrid and Fuel versions will soon launch the "Coffee Pilot 3 Advanced Driver Assistance Technology Package" as an option (specific time subject to official announcement). It is unique in its class. It supports young users' core needs with intelligent technology, strengthening the fashion-tech brand tag. Personalization and fashion taste are already necessities for young users' car purchases. ORA will long-term persist in its premium fashion positioning and continuously iterate and upgrade.