The competition in the domestic passenger vehicle market has entered a deep stock game phase, and the industry elimination race continues to intensify. The system operation capability of automakers, the efficiency of new energy transformation, and the depth of globalization layout have become core indicators for measuring brand comprehensive competitiveness. With the formal disclosure of automaker production and sales data in May 2026, Changan Auto delivered a high-value monthly report card with all-domain balanced market performance. Relying on the robust trend of full-category product matrix efforts and synchronized growth in domestic and overseas markets, Changan Auto continues to firmly remain in the top tier of mainstream domestic automakers.

Overall Sales Stable with Growth, New Energy Transformation Results Highlighted

Data shows that Changan Auto's overall delivery volume in May reached 209,100 units, with single-month deliveries stably breaking through the 200,000 unit threshold, solidifying the brand's core market base. This achievement is not a temporary market surge, but a normalized result of the enterprise's all-category product collaborative efforts, continuous optimization of the vehicle manufacturing system and supply chain system, and the continuous highlight of systematic advantages.

The new energy business continues to serve as the core pillar of Changan Auto's growth. In May, the brand's new energy model deliveries reached 92,400 units, marking that its electrification transformation has fully shifted from the strategic layout stage to the harvest cycle of scaled implementation. The continuous expansion of new energy business volume effectively lifts the brand's overall growth potential, and coupled with the high-speed breakthrough of the overseas market, it has opened up a new incremental space for the brand.

Overseas Market Storming Forward, Globalization Layout Enters Harvest Period

Essentially, the current competitive landscape of independent automakers has been reconstructed, and the market boundaries are no longer limited to domestic regional competition. Globalization operation capability and overseas market deep cultivation results have become the key core for top automakers to pull away industry gaps.

Looking at specific data, Changan Auto's overseas deliveries in May reached 70,700 units, a year-on-year increase of 38%, with single-month overseas growth rate ranking in the top tier of independent automakers. Looking at the annual cumulative performance, the growth potential is more outstanding. From January to May 2026, Changan Auto's overseas cumulative sales reached 130,531 units, a significant year-on-year increase of 167%, achieving a doubling growth. This bright data confirms the brand's strategic results of years of deep cultivation in overseas channel construction and promoting product localization adaptation, and the globalization layout has officially entered a high-speed realization period.

Sub-Brands Blossom in Multiple Areas, New Cars Overseas and Domestic Continuously Stand Out

Multi-brand and multi-category collaborative layout is the core advantage for Changan Auto to resist market fluctuations and achieve all-domain growth. The positioning of its sub-brands is precise and the racing lanes are clear, fully covering household transportation, high-end smart, commercial travel, overseas export and other sub-segments. A complete hierarchy and all-domain coverage product matrix has greatly improved the brand's market error tolerance rate and comprehensive competitiveness.

In terms of sub-brand dimensions, Changan Qiyuan's May delivery volume was 34,528 units, among which the core AQ Series market performance was outstanding, with a year-on-year increase of 51%, and main model sales continued to maintain a hot trend. The brand's all-new Q05 model successfully landed in the Southeast Asia market, with orders breaking through 3,000 units three days after its launch in Thailand, quickly opening up the overseas sub-market and fully verifying Changan models' global product competitiveness and localization adaptation ability.

Deepal Auto continued a steady growth trend, with May sales of 33,243 units, a year-on-year increase of 30%, and the growth trend continued to be positive. The main model Deepal S05, with balanced product comprehensive strength and affordable pricing, continues to capture the mainstream household new energy market. Cumulative sales have exceeded 220,000 units, and market reputation and holdings are steadily rising. The high-end brand Avatr also achieved steady progress simultaneously, with May deliveries of 7,336 units, and recognition in the high-end smart car market continues to improve, helping Changan Auto complete its high-end market layout.

Fuel Power Iteration Upgrade, New and Old Kinetic Energy Seamless Connection

Indeed, Changan Auto's market breakthrough is not a phase dividend of a single lane, but the balanced result of fuel and new energy dual track parallel development and dual empowerment, achieving orderly iteration and collaborative growth of new and old kinetic energy.

Addressing diversified market consumer demands, Changan Auto continues to deepen traditional fuel power technology iteration and upgrade. The brand's all-new Blue Core Super Engine system has officially landed, and the 4th Generation CS75 PLUS and 4th Generation Eado dual cars simultaneously launched sales and delivery, with a starting price of 79,900 offering high market cost-performance. The new power architecture carried by the new cars achieves significant optimization of energy consumption, significantly reducing fuel consumption, with a range up to 1,500 km, effectively solving user long-distance travel energy consumption and range pain points, allowing traditional fuel models to still possess strong core competitiveness in the new energy market environment.

The commercial vehicle segment also achieved steady growth. Changan Kaicheng delivered 21,100 units in May, with new energy model deliveries increasing by 21% year-on-year. The steady progress of commercial vehicle new energy transformation complements Changan Auto's passenger and commercial combined, all-category coverage industry layout, achieving multi-track collaborative development.

Technical Strategy Deep Implementation, Laying Solid Foundation for Long-Term Development

Anyway, pure sales data can only reflect the brand's short-term market performance. The core power supporting Changan Auto to continue leading the industry stems from deep technical accumulation and long-term stable strategic layout.

Globalization strategy implementation has achieved landmark progress, and Changan Auto has officially become the global official partner of the Portugal National Team. Relying on the "All-Inclusive" globalization strategy, the brand continues to perfect overseas marketing, after-sales, and channel systems, accelerating the promotion from product export to brand, technology, and service all-around outward transformation strategy upgrade, and continuously deepening the globalization layout.

The intelligent field iteration pace continues to accelerate. Based on the "Beidou Tianshu" intelligent strategy, Changan Auto's independently developed Tianshu end-to-end intelligent driving technology is about to achieve mass production deployment, and the process of independent core technology landing continues to speed up. At the product level, the all-new Avatr 07L has completed the Ministry of Industry and Information Technology declaration, will be the first batch equipped with Huawei Qiankun ADS 5.0 high-end intelligent driving system, and凭借 advanced intelligent configuration, solidifying the brand's pre-emptive advantage in the high-end smart travel lane.

Zhang Guan Commentary

From fuel power technology innovation to new energy scaled growth, from domestic market solid deep cultivation to overseas market leapfrog breakthrough, from product iteration upgrade to core technology independent control. Changan Auto's bright market performance in May was not accidental, but an inevitable result of the enterprise's long-term strategic adherence and system capability continuous precipitation. Against the background of industry deep reshuffle, this all-domain collaboration and multi-dimensional progression development model will continue to become the core support for Changan Auto to lead the passenger vehicle market.

The 2026 North American World Cup is less than two weeks away.

As usual, the core of the discussion is whether Mbappé can defend the title, whether Messi is still playing, and who is the new king of football. But if you glance away from the pitch, you might find the supporting cast of this World Cup is the most outrageous in history.

Image source: World Cup Organizing Committee

660 official designated vehicles, a Robotaxi network covering multiple stadiums, 42 electric buses from Shandong, China, humanoid robot Atlas, quadruped robot dog Spot.....

These "supporting characters" are all car companies.

When discussing the relationship between car companies and the World Cup, Hyundai Kia cannot be avoided.

In 1999, Hyundai partnered with FIFA for the first time. At the 2002 Korea-Japan World Cup, they invested about 1.5 billion euros to secure official sponsorship, resulting in a 40% surge in sales in the US market that year, and brand awareness jumping from 32% to 67%. The calculation was too attractive, so Hyundai never considered withdrawing for over 20 years since then, renewing the partnership all the way to 2030.

This World Cup, Kia provides 660 official designated vehicles to handle athlete and official transport. The Korean automotive industry estimates that just from in-stadium advertising exposure, the Hyundai Motor Group's cumulative commercial value exceeds 10 trillion won.

 Image source: Hyundai Kia

But can World Cup sponsorship really convert to sales?

Hyundai's own experience gives an uncertain answer. The 2002 bonus was real, but the story since then hasn't looked so good. Beijing Hyundai's sales peaked at 1.14 million units in 2016, declining ever since. By 2021, it dropped to only 382,000 units, a decline of over 66%. Nowadays, it's even worse; Hyundai Kia's sales for January to April were only over 30,000 units, less than what new EV players achieve in a month.

Throwing money at the World Cup cannot save Hyundai Kia's decline in China. Interestingly, Hyundai also seems to have realized this issue.

For the 2026 World Cup, Hyundai made a key adjustment: Expanding the sponsorship scope from traditional fuel vehicles to autonomous driving, robotics, and future mobility technology. Hyundai partnered with its subsidiary Boston Dynamics to deploy humanoid robot Atlas and quadruped robot Spot in designated venues, responsible for event operations and security.

  Image source: Hyundai Kia

A somewhat awkward question is, are the cool-looking Atlas and Spot in the arena event operation infrastructure, or is it just an extremely expensive brand show?

Electric Vehicle Channel (ID: dianchetong233) judges it's both, but leans towards the former.

Hyundai needs to use the World Cup, the largest traffic pool globally, to send a signal to investors and consumers: We have transformed into a "Future Mobility Tech Company". Boston Dynamics' robots are the best prop to convey this signal. As for whether they can really make money, that's for the next step.

However, this World Cup is indeed a good time for Hyundai. The North American market accounts for over 20% of its global sales. The joint hosting by the US, Canada, and Mexico equals holding a press conference facing 3.5 billion viewers in one's own backyard.

The 27-year marathon has found a new narrative direction at this moment.

  Image source: Boston Dynamics

The relationship between the Chinese men's national football team and the 2026 World Cup can be summarized in one word — None. Last year, they lost away to Indonesia in the World Cup qualifiers' 18-team round and were eliminated a round early. Chinese fans don't have to worry about the time difference again.

But the relationship between Chinese car makers and this World Cup is very close. And the path they take is completely different from Hyundai Kia.

Changan is the most typical example.

 Image source: Changan Automobile

On May 22, Changan signed an agreement in Lisbon with the Portuguese Football Federation, becoming the Portuguese National Team's Global Official Partner. The cooperation covers the 2026 and 2030 World Cups and the Women's World Cup cycle, with an investment of over 500 million yuan.

The logic behind choosing Portugal is very smart. This is not generalized World Cup sponsorship; Changan did not compete for the FIFA official sponsor position, but rather precisely bound with one team.

This team has Cristiano Ronaldo. Over 1 billion fans globally, 660 million Instagram followers, and the fan distribution highly overlaps with Changan's core overseas markets: Europe, Southeast Asia, South and Central America, Middle East Africa. Concentrate resources to do big things.

 Image source: Changan Automobile

Using the scarcity of Cristiano Ronaldo's last World Cup as a lever to leverage brand awareness breakthrough in overseas markets. The supporting actions include the co-branded film "Sounds like Changan", the first European delivery of Deepal S05 in Italy, the European 1,000-kilometer long-distance test, and joint activities by global dealers. Every step is correct, but every step has uncertainty.

European consumers' stereotypical impression of Chinese car brands was not formed in one day, and it won't dissipate due to one sports marketing campaign. Korean and Japanese car makers opened the European market back then by relying on decades of quality accumulation and in-depth localization. Changan wants to shorten this process with a 500 million yuan cooperation with a team; results need time to verify.

Another case is Zhongtong Bus.

42 N12 dual-source trolleyless electric buses were shipped from Liaocheng, Shandong to Mexico City, undertaking public transport during the World Cup. Completely different from Changan's brand marketing route, Zhongtong follows product as marketing. The buses running in Mexico City are themselves a moving billboard.

 Image source: Zhongtong Bus

In 2025, China exported 625,200 vehicles to Mexico, with Mexico surpassing Russia for the first time as China's largest automotive export destination. In the first quarter of 2026, China exported 2.226 million vehicles, up 56.7% year-on-year; new energy vehicles exported 954,000 units, up over 120% year-on-year.

Zhongtong's electric buses appearing in Mexico City is also a microcosm of the systematic penetration of China's automotive industry in the Latin American market.

What about BYD? Although they did not directly sponsor this World Cup, their sports marketing map is already the most complete Chinese car maker — 2024 Euro Cup, 2024 Copa America, 2025 European U21, plus a five-year 75 million yuan sponsorship contract with the Chinese Football Association, covering almost all mainstream football IPs. Now, BYD's single-month export in April exceeded 130,000 units, with cumulative overseas sales exceeding 450,000 units.

Image source: BYD 

Nowadays, BYD no longer needs to spend a huge sum to grab a logo spot on the World Cup.

Three paths, one consensus — Chinese car makers going global have passed the stage of whether to participate in global marketing, entering the stage of how to participate more smartly. Hyundai Kia used 27 years to figure out sports marketing experience; Chinese car makers are rapidly catching up with shorter cycles and more diversified strategies.

This World Cup saw a large number of autonomous driving and robot elements.

Let's talk about a timeline first.

In January this year, a Waymo autonomous taxi hit and injured a child near a primary school in Santa Monica. In the same month, another Waymo drove past a stopped school bus with warning lights on in Texas and was investigated by the US National Transportation Safety Board (NTSB).

On May 12, Waymo announced the recall of 3,791 Robotaxis — the autonomous driving software had perception defects on waterlogged roads, potentially causing vehicles to drive into roads submerged by water.

But it was also this month that Waymo expanded its Houston service area to nearly 50 square miles, directly covering NRG Stadium — one of the 2026 World Cup venues.

Image source:  Waymo

Recalling on one side, expanding on the other. Looks contradictory, but this contradiction explains a real state — Robotaxi commercialization is experiencing a stage of fixing while running. Not perfect, but participants cannot wait for it to be perfect anymore.

It's not just Waymo. Atlanta, Dallas, Los Angeles, Miami, multiple World Cup host cities have already started Robotaxi commercial operations or pilots. In April, Tesla invested 573 vehicles at once in Dallas and Houston to launch fully unmonitored services, directly skipping the safety officer stage — but safety data for these 573 vehicles has not been disclosed so far.

Why are these companies rushing to expand densely before the World Cup?

The reason is simple: The World Cup is a global high-exposure stress test. Millions of fans flood into the city, traffic demand surges, perfectly verifying the autonomous driving system's performance under extreme load. Success is the best advertising; if problems occur, they are at least exposed in real scenarios — much more valuable than closed-door testing.

 Image source: Hyundai Kia

And there is a common feature — These Robotaxi networks will not be withdrawn as the World Cup ends.

Waymo's Houston service area was not designated temporarily; it is permanent urban traffic infrastructure. Tesla's 573 vehicles in Dallas will also not stop operation after the event. The World Cup is just a node, not the end.

Back to Boston Dynamics' robots, why did Hyundai want to put them into the arena?

Because robots are the most scarce visual asset in the current automotive industry narrative. Autonomous driving is hard to perceive with the naked eye — sitting in a Waymo feels about the same as riding in an Uber. But a two-meter tall humanoid robot patrolling the arena corridor has a completely different visual impact.

What Hyundai needs is an image that can be remembered at a glance.

 Image source: Boston Dynamics

The number Hyundai gave itself is: Planning to deploy 25,000 Atlas units inside factories by 2028. If this plan can land, the few on the World Cup are small-scale verification. If it can't land, then they are purely marketing props.

For now, both possibilities exist.

Putting together the automotive map of this World Cup, several lines are very clear.

Hyundai Kia used the 27 years of FIFA relationships accumulated to upgrade sponsorship scope from sticking logos to showing technology. But how much actual revenue World Cup sponsorship can bring, even Hyundai might not be able to say clearly — its defeat in the Chinese market is a warning for the future.

Looking the other way, Chinese car makers chose a smarter curved path — Changan binds the Portuguese team for branding, Zhongtong does products in Mexico City, BYD uses multi-IP coverage for the system. Three different paths, but all answer: How to make overseas consumers believe in Chinese cars.

And Robotaxi and robots are the freshest elements of this edition, and also the riskiest. Waymo recalls while expanding, Boston Dynamics' robot costs remain high — they still have a distance from truly reliable infrastructure, but car companies cannot wait anymore.

6 月 12 日，北京越野喺北汽株洲超級工廠舉行第 15 萬台 BJ30 旅行家下線暨高光版面市發布會。全新 BJ30 旅行家高光版推出一油一電兩款車型，官方建議售價 11.29 至 13.99 萬元，超級置換價為 8.29 至 10.99 萬元。

金融政策價格權益詳情請諮詢當地經銷商

車身尺寸方面，BJ30 旅行家高光版長闊高分別為 4730/1910/1790 毫米，軸距 2820 毫米，喺緊湊型 SUV 中軸距偏長。座艙採用 10.25 英寸全液晶儀表與 14.6 英寸中控螢幕嘅雙屏佈局，車載系統由高通驍龍 8155 晶片提供運算力，集成悅野圈 App、華為 HiCar 連線及多指令語音交互功能。

動力方面提供燃油同油電混合兩種路線。燃油版配備 1.5T 渦輪增壓引擎，最大功率 138 千瓦，峰值扭力 305 牛·米，匹配 7 速濕式雙離合波箱。混合動力版採用“三擎四驅六模”HEV 架構，由熱效率 41% 嘅 1.5T 混合動力專用引擎、前驅動電機及後驅動電機組成，四驅車型系統綜合功率 301 千瓦，綜合扭力 685 牛·米。高光版混合動力車型對後橋電機進行加強，功率從 55 千瓦提升至 70 千瓦，換裝循環壽命約為普通電池 3 倍嘅 AGM 電池，並搭載 VGT 可變截面渦輪增壓技術。

能耗方面，官方數據顯示燃油版 WLTC 綜合油耗為 8.06 公升/100 公里，四驅混合動力版為 6.45 公升/100 公里。據官方介紹，五國汽車博主喺南非、印尼、阿聯酋、波蘭、墨西哥嘅實際測試中，車輛喺不同路況下均錄得每百公里油耗低於 5 公升嘅成績。

2026 款 北京越野 BJ30 改裝版 - 座艙

智能駕駛方面，車輛配備 L2 級輔助駕駛系統，包含 5 個車外攝像頭、8 個超音波雷達及 2 個毫米波雷達，支持車道保持、主動煞車、透明車底、540°全景影像等功能。

越野配置方面，新車延續承載式車身，保留能量中鎖、四輪電子防滑及 ATS 全地形控制系統，提供雪地、泥地、沙地等模式，最大輪端扭力 5928 牛·米，接近角 25 度、離去角 30 度、離地間隙 215 毫米。

From its birth in 1955 to 2026, Shanghai's automotive industry has evolved from nothing to something, from weak to strong. Guided by the "Understanding Cars, Understanding You Better" philosophy, it has formed a flourishing scenario with independent and joint ventures, passenger and commercial vehicles, and domestic and overseas markets.

On May 28, 2026, the "Global 100 Millionth User Delivery Ceremony" of SAIC Group was held at the Shanghai North Bund World Living Room. Over ten vehicle brands and nineteen models under SAIC coordinated globally through "Global Relay Delivery." SAIC Group thereby became the first Chinese automotive enterprise to accumulate production and sales exceeding 100 million vehicles, creating a new milestone.

In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the start of Shanghai's automotive industry. In 1958, workers hammered out the first "Phoenix" sedan, achieving a "zero breakthrough" in Shanghai sedan manufacturing. For over seventy years, SAIC has witnessed and promoted the entire process of China's automotive industry evolving from nothing to something, from weak to strong: In 1983, the Santana rolled off the line, opening joint venture cooperation; In 1997, Shanghai GM was established, creating the "Shanghai Speed" of building a factory and producing cars in 23 months; In 2006, the independent brand Roewe was born, and in 2016, the world's first internet car, Roewe RX5, was launched; In 2020, the intelligent electric brand IM Motors was established.

Running through this journey is the "Understanding Cars, Understanding You Better" user philosophy that SAIC has always upheld. From the Santana localization community to Joint Venture 2.0 technology co-creation, from internet cars to full wire-controlled chassis, solid/semi-solid batteries, and AI large models in cars—every leap forward is an upgrade in "Understanding Cars" capabilities and an inheritance of the original intention of "Understanding You".

SAIC Group Global 100,000,000th User Delivery, IM LS9 Hyper

The 100 millionth vehicle delivered by SAIC Group is the IM LS9 Hyper, a masterpiece consolidating over 70 years of SAIC's technical accumulation: It is equipped with next-generation chassis technology, featuring the first-in-class full wire-controlled four-wheel steering system; next-generation intelligent driving hardware, including 520-line ultra-view LiDAR and NVIDIA Thor chips; next-generation powertrain system—global 800V high-voltage platform and Star Super Range Extender. This car also fully reserves the capability for continuous evolution towards L3 and above advanced intelligent driving. At the same time, the IM LS9 Hyper adopts the SAIC Gold Label Hurricane Three-Motor for the first time, joining the 3-second 0-100km/h club; it also jointly launched the "Intrinsic Security" technology with Purple Mountain Laboratory globally for the first time, expanding automotive safety boundaries from "Physical Security" to "Information and System Security," serving as an essential safety cornerstone for the AI era.

Behind the 100 million vehicles is SAIC's full value-chain closed loop covering six major sectors: complete vehicles, parts, mobility and services, finance, international operations, and innovative technology. From January to April 2026, SAIC accumulated sales of 1.302 million vehicles, ranking first in sales among Chinese automakers for four consecutive months. Among them, independent brand sales were 910,000, accounting for nearly 70%; new energy vehicles sold 412,000; overseas market sales were 459,000, a year-on-year surge of 50.2%.

At the delivery ceremony site, SAIC's full brand and product matrix collaborated. Independent brands went all out, covering multiple scenarios such as personal mobility, family life, commercial operations, and logistics transportation. Joint venture brands showcased "Joint Venture 2.0" results: Volkswagen ID. ERA 9X will globally debut with the Momenta R7 Reinforcement Learning World Model; AUDI E7X plans to become Audi's first global model to achieve L3 autonomous driving landing; Buick Zhijing E7 is built based on the "Xiaoyao" Super Fusion Architecture, achieving over 10,000 deliveries one month after launch.

Starting from the main venue in Shanghai, the delivery scene lit up successively in multiple domestic cities such as Nanjing, Liuzhou, Taiyuan, and countries including the UK, Indonesia, and Singapore. Behind this lies SAIC's deep foundation for global layout. SAIC is a pioneer in Chinese automotive enterprises "Going Global": It owns over 100 parts production bases and over 3,000 dealer networks overseas, has built 3 major R&D innovation centers including London, and 4 manufacturing centers in Thailand, Indonesia, India, and Pakistan; Anji Logistics owns 42 Ro-Ro ships of various types, with 8 international routes covering Southeast Asia, Europe, and the Americas. Today, SAIC's products and services are distributed in over 170 countries and regions, with cumulative overseas sales exceeding 7 million vehicles. SAIC MG has retained the title of the European sales champion among Chinese brands for 11 consecutive years; in 2025, European annual sales surpassed 300,000 units, becoming the first Chinese automotive brand to break one million in cumulative sales in Europe and the UK. In March this year, MG held a Tech Day in Frankfurt, Germany, globally debuting semi-solid state batteries and Hybrid+ hybrid technology, with the Hybrid+ family's overseas monthly sales already exceeding 20,000 units. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating from "Product Going Global" to "Value Chain Going Global," allowing "Chinese Smart Manufacturing" to go further into the world.

100 million vehicles is a phased answer sheet for SAIC's over 70 years of development, and even more so, a new starting line for SAIC's "second entrepreneurial journey" towards the future of intelligent electric vehicles. In 2014, SAIC actively implemented the important instruction that "developing new energy vehicles is the only path for China to move from a car major power to a car strong power," leading the way in comprehensive transformation. Twelve years later, from the "leading the way" of intelligent electric transformation to a "flourishing boom" in independent/joint ventures, passenger/commercial, and domestic/overseas, SAIC will continuously take "Understanding Cars, Understanding You Better" as the user philosophy, letting technological innovation truly benefit every user.

The author of this article is A Lai from TiCheBang

全新吉利星願正式發售，全系續航全面升級：310 公里升級至 410 公里，410 公里升級至 480 公里。新車推出 410km 嚮往版、410km 乘風版、480km 探索版、480km 探索 + 版四款車型，發售限時優惠價 6.18 萬元 -9.18 萬元。為滿足不同用戶需求，在 410km 版型上，仍提供 310km 續航選配權益，選配後價格可減 7000 元。即日起，用戶可透過吉利銀河 APP、微信小程式落訂，可享十重購車好禮及限時超級換購金等豐厚權益。此外，凡在 2026 年 6 月 30 日前，大訂並鎖單嘅用戶，可享超級換購金權益 3000 元。

 是次全新吉利星願正式發售，憑五大升級全面煥新，為用戶帶來超 100 項產品力升級，實現超 25 項同級獨有，以代際領先技術為用戶提供越級體驗。作為 2025 年中國車市全品類銷量冠軍，吉利星願 573 日交車量突破 70 萬輛，今年首季晉身全球新能源銷量前三，係中國品牌唯一進入全球新能源汽車銷量前三嘅車型，持續釋放冠軍勢能。

新車發佈會上，全新吉利星願代言人容祖兒亦親臨現場。同時，新車攜手小紅書打造出全國首個流動式嘅「沉浸旅行」汽車發佈會，聯動寧德時代、卡皮巴拉、珂拉琪、好孩子、麥富迪等跨界品牌，創新打造「海港人家、小巷人家、雨林人家、絲路人家、游牧人家」五大生活場景。

 吉利星願係同級第一個採用原生架構、第一個標配後驅獨懸、第一個經過全球化調校嘅純電細細車，讓用戶第一次感受到純電細細車亦能夠有極致嘅駕控！目前，吉利星願已走進全球 30 多個國家，研發團隊集結全球資源，針對全球不同極端路況進行全維嘅驗證，讓全新吉利星願在「行駛、轉向、煞車」三大核心體驗上，進行全面升級。G-TCS 2.0 全天候防滑系統喺保留後驅靈活樂趣的同時，確保平路、坡道、彎道不打滑、不甩尾、不走水，新手亦能夠開得從容；全新無刷轉向系統反應快 1 倍，支持三種轉向模式及轉向中位自學習；G-CST 2.0 全場景舒適制動系統模擬老司機腳感，煞車不點頭、行車不暈車。此外，吉利星願係同級唯一以 130km/h 成功挑戰魚鉤測試，及同級第一以 80.7km/h 成功通過麋鹿測試嘅純電細細車，操控表現媲美 20 萬級運動轎跑。

 新車係同級唯一全系標配寧德時代電芯、液冷溫控及 11 合 1 高集成電驅嘅純電細細車，三電實力自發售起便係同級之巔。新車搭載專屬定制嘅寧德時代全新一代電芯，能量密度達 190Wh/kg，最高 CLTC 續航 480km，足夠日常通勤與週末郊遊；配合同級唯一嘅主動式進氣格柵與低風阻輪轂，風阻降低 15counts，實際續航再提升 10km。補能方面，30%-80% 快充僅需 19 分鐘，一杯咖啡嘅時間就能滿電出發；液冷系統與全新 BMS 保障天冷天熱都能滿速充電，且充電提速不以其犧牲電池壽命為代價。

 同級獨有嘅星睿 AI 雲動力 2.0 實現全鏈路能量管理，涵蓋智能充放電、波谷電價識別、電池維溫、能耗診斷及電池養護等功能，令每一次充電都高效，每一程用電都省心。

 全新吉利星願搭載銀河 Flyme Auto 2 智能座艙系統，基於 7nm 車規級龍鷹一號芯片及 16G+128G 大儲存，反應迅速，操作順滑，一學即會。用戶可隨心切換地圖或鍾意嘅壁紙桌面，萌寵壁紙支持互動功能，為座艙增添趣味性。全新 AI Eva 更係用戶嘅隨身智慧夥伴，語音助手 Hi EVA 支持模糊指令理解及上下文記憶，可完成車控、問答、娛樂等操作。同時，車機新增支持 CarPlay 手機互聯，兼容 iOS 設備無縫連接，本地常用應用程式一應俱全，雲端更有 200+ 海量應用程式隨心選。仲有隱身模式、洗車模式、一鍵尋車等貼心場景，以及千人千面嘅自訂助手。

全新吉利星願搭載與高端車型同源嘅千里浩瀚輔助駕駛 H3 方案，可覆蓋多種行車場景。該系統已安全行駛 13.8 億公里，用戶使用量增速第一，依托 G-ASD 智駕底層與星睿 AI 大模型，帶來「越用越好用、越用越聰明」嘅智能體驗。高速高架 NOA 不受道路與雨霧天氣限制，支持語音變道、多場景避讓以及自動上下匝道。全場景 MPI 接管率超 200 公里，相當於連續開 3 小時僅需接管 1 次。同時，泊車方面可做到全場景適配，APA 泊車輔助功能支持一鍵泊入、指尖泊車、遙控泊車，覆蓋 300 多種停車場景。HPA 記憶泊車支持 2km 超長記憶、厘米級精準定位，學習一次路線後即可全程自動泊入，具備智能跟車、自主找位、遇障繞行功能，臨時改道亦無需重新學習，有效降低泊車操作難度。此外，DMS 主動式疲勞檢測若檢測到駕駛員出現疲勞行為或分心駕駛，將及時提醒駕駛員；哨兵模式可 24 小時全天候守護停車安全，有異常立刻錄下影片並發送到用戶手機。

 吉利已建成投資超 20 億嘅全球全域安全中心，並發布「人、車、路、雲、星」一體化全域安全 2.0 體系，覆蓋生命安全、健康安全、財產安全、隱私安全四大核心安全域。全新吉利星願同樣遵循此高標準，並秉承「細車，更要有大安全」理念，被動安全方面，打造咗五縱八橫星甲籠式車身，前端三傳力路徑配合雙「三葉草」泄力結構，側面電池至門檻間距 149mm 並增加雙重防撞縱樑，後端 750mm 長後懸與雙「井」字形後副車架形成堅固屏障；車頂抗壓強度提升至 3.4 倍車重，AB 柱及頂蓋橫樑等核心區材料升級，即便遇到側翻或重物壓頂，座艙依然安然無恙，側氣簾保壓技術更喺翻滾時持續保護頭部。

 喺電池壽命方面，吉利星願嘅驗證標準提升至國標嘅 2 倍，完成 1000 次循環後電池容量仍保持 90.72%。採用行業領先嘅 BDMU 高壓器件深度集成技術，將 BMS 電池管理系統同 BDU 高壓分配單元二合一，大幅減少接口，可靠性再上一個台階，從根源上降低電池密封失效嘅風險，成功完成咗同級首次且唯一的正面同側面連續碰撞，更有實際行駛 8.4 萬公里嘅星願，成功挑戰海水腐蝕、泥水沖刷、爛路刮底、火燒等六大串行極限測試。

此外，全新吉利星願配齊胎壓直顯、DOW 開門預警、哨兵模式，更有 AEB 主動煞車與 AES 緊急轉向雙重保障，成功通過 120km/h 靜態車輛煞停同 130km/h「消失嘅前車」主動避讓測試，性能遠超行業主流水平。

今年首季嘅全球新能源汽車銷量排行榜中，吉利星願首次晉身全球前三，達成中國 A0 級電車嘅全新里程碑。

 喺海外市場，吉利星願目前已登陸全球 30 多個國家同地區。喺巴西發售兩個月銷量突破 2300 台；喺泰國車展單週訂單斬獲 3300 台，並贏取「巴西年度最佳緊湊型電動車」同「印尼車展最受喜愛電動車」嘅雙重國際大獎。喺全世界嘅街頭，吉利星願正成為「中國智造」流動嘅新名片。

唔知有幾多朋友最近期關注 10 萬內純電 SUV 市場？近段時間睇嚟，呢個細分市場好熱鬧。就講長安啟源全新 Q05 同零跑 A10，上個月銷量分別達 15814 輛同 14372 輛，全部挺進 2026 年 4 月銷量排行全品類前 10，長安啟源全新 Q05 甚至奪得緊緊湊型純電 SUV 市場嘅銷冠。

（長安啟源全新 Q05）

值得留意係，兩款大熱門產品亮點亦唔少，9 萬級可以得到 500km+嘅續航，零跑 A10 甚至配備激光雷達，有高級智駕輔助需求嘅朋友嚟講，呢架車吸引力的確唔低。但係喺價格上，同為高配嘅長安啟源全新 Q05 506Max+ 同零跑 A10 505 激光雷達版，終端價格分別係 9.59 萬同 8.68 萬，手握 9 萬左右預算嘅朋友都可以考慮。明顯係，又去到決賽圈二揀一環節。

（零跑 A10）

如果對預算比較敏感，咁喺長安啟源全新 Q05 同零跑 A10 之間，後者可能更受歡迎，畢竟終端價格實打實平咗幾千元。而且，高配 A10 配有激光雷達，市區/高速情況均能啟動領航輔助駕駛，呢個就係佢嘅優勢所在。當然，如果預算允許，揀長安啟源全新 Q05 高配，都有帶激光雷達嘅高級輔助駕駛。

（長安啟源全新 Q05）

但既然係買車前嘅橫評，唔少全方位對比。首先從尺寸睇，作為緊湊型 SUV，長安啟源全新 Q05 長寬高分別係 4435*1855*1595mm，軸距為 2735mm。而零跑 A10 車型級別就係小型 SUV，長寬高分別係 4270*1810*1635mm，軸距為 2605mm。

（零跑 A10）

如果只係考慮代步、通勤，零跑 A10 嘅細個嘅略有優勢，方便行街串巷。但實際上，好多人買車都要兼顧家用，10 萬內預算也多以剛需用車群體為主。既然係剛需，且有家用需求，嗰空間自然唔好掉鏈子。

（長安啟源全新 Q05）

（零跑 A10）

講返日常家庭出行嚟講，兩車之間 130mm 軸距差異，直接反映喺後排體驗。坐入長安啟源全新 Q05 後排，腿部空間平整兼寬敞，一齊坐 3 位成年人都唔會太擠；但係坐入零跑 A10 後排，無論坐寬定係腿部空間都會細少少。媽咪喺後排照顧孩子，長安啟源全新 Q05 後排更加寬敞嘅空間會更加方便佢操作，孩子都能有更大嘅活動空間。

（長安啟源全新 Q05）

（零跑 A10）

除咗空間，通勤黨同家庭用戶對舒適配置都比較關注。睇嚟對比，兩車都有配電動尾門、無匙進入、自適應遠近光等外部配置。但係從車廂內睇，零跑 A10 副駕無法電動調節，後排靠背都唔支援角度調節，同埋缺少後排空調出風口、車內 PM2.5 過濾裝置等。

（長安啟源全新 Q05）

（零跑 A10）

反觀長安啟源全新 Q05，除咗副駕支持電動調節，前排仲集成咗加熱/通風/按摩/副駕腿托功能，對比零跑 A10 只提供前排座椅加熱，佢嘅品質無疑更上一層樓。包括後排乘員都有少少照顧，例如靠背角度可調、配有後排空調出風口、後排中央扶手/杯架等，更加適合家人同行呢類場景。

（長安啟源全新 Q05）

（零跑 A10）

除咗舒享體驗，行駛系統嘅對比我哋都唔好忽略。首先從大家關注嘅續航睇，長安啟源全新 Q05 同零跑 A10 分別搭載 51.9kWh、53kWh 電池，CLTC 純電續航做到 506km、505km，差異大可忽略。但從電芯供應鏈睇，前者出自寧德時代，後者就係國軒高科/江蘇正力，若論品牌含金量，“寧王”順位自然靠前，更值得信賴。另外，兩車都有全球品質，按照全球嚴苛嘅標準打造，零跑 A10 符合國內、歐盟雙標準，長安啟源全新 Q05 已經喺泰國上市，未來仲會相繼落地多個國家地區，最終開拓歐洲區域，此外仲有央企背書，質量品質都好可靠。

因為本文討論嘅係 A10 嘅 505 版本，採用電池液冷技術，溫控較好，而如果係 403 版本，採用成本低嘅風冷技術，散熱效果較差。呢點上，全新 Q05 做得更好，入門就採用電池直冷技術，高配用嘅係液冷技術，能更好地實現熱管理，保證電池安全。

（長安啟源全新 Q05）

（零跑 A10）

動力方面，長安啟源全新 Q05 同零跑 A10 都係前置單電機佈局，電機最大動力輸出分別係 120kW/190N·m、90kW/150N·m，0-100km/h 加速時間分別做到 8.9 秒同 10.6 秒。坦率嚟講，兩款車喺純電陣營加速性能都中規中矩；但係相對嚟講，長安啟源全新 Q05 嘅 8 秒級零百加速，喺山路行駛、高速超車等情況下會比零跑 A10 更加分。

（長安啟源全新 Q05）

（零跑 A10）

總結嚟講，零跑 A10 505 激光雷達版優勢突出：價格更低、智駕輔助覆蓋範圍更廣，適合預算優先 + 科技嘗鮮嘅消費者。而長安啟源全新 Q05 更強調“全面”二字：加少少預算同樣可以獲得高級輔助駕駛，而且尺寸更大、舒適配置更高、採用頭部電芯供應鏈，動力亦更強，綜合表現更全能。總括嚟講，預算 9 萬級追求面面俱到嘅家用體驗，長安啟源全新 Q05 506Max+ 更加值得考慮。