Cumulative sales have surpassed 2 million vehicles. Placing this number within the entire Chinese automotive industry's coordinate system carries enough weight: On October 28, SAIC-GM-Wuling announced that the cumulative sales of the Wuling Hongguang MINIEV family have officially exceeded 2 million! Furthermore, the Wuling Hongguang MINIEV family has secured the domestic A00-class pure electric sales champion title for 74 consecutive months, topped the cumulative sales list for Chinese brand pure electric single models, and has firmly held the number one position globally for micro new energy vehicle cumulative sales.

It can be said that the sales figures are merely the performance. Behind the Wuling Hongguang MINIEV family lies a complete leap spanning six years with five generations, from pioneering a category to setting standards, and finally leading the industry.

In July 2020, the Hongguang MINIEV emerged, establishing the product power of "Good looking, easy to drive, easy to park, easy to save." Among them, the Classic Edition was responsible for breaking the ice, making new energy travel within reach; the Macaron and GAMEBOY editions pioneered the trendy modification trend; the subsequent Third Generation Wuling Hongguang MINIEV strengthened configuration and driving quality; the Four-Door Edition, as the first four-door four-seat A00-class new energy commuter car, directly opened the era of four-door commuter cars; the Fifth Generation continued the practical advantages of the four-door design, using long-range capabilities to expand the travel radius.

It can be said that every iteration of the Wuling Hongguang MINIEV family is not about upgrading specs for the sake of specs, but rather upgrading based on users' real pain points. The Wuling Hongguang MINIEV family changed the stereotype that A00-class small cars are merely commuter tools, becoming young people's first car and families' second car.

It is worth mentioning that in the commuter small car market, excellent contenders are not just the Hongguang MINIEV, but many hit cars only flash in the pan. The reason lies in the lack of system support behind them.

However, the Wuling Hongguang MINIEV family aims to build systemic strength: You know, the Wuling Hongguang MINIEV family participated in formulating 2 international standards, 202 national standards, and 50 industry standards, releasing five new standards for micro new energy commuter vehicles. Behind this is the technical support from the Guangxi New Energy Vehicle Laboratory and the Academician Team, as well as the underlying support of the Wuling "Heaven-Spirit-God" technology system. It doesn't stop there; in the manufacturing end of the Wuling Hongguang MINIEV family, SAIC-GM-Wuling's globally首创 Smart Island Manufacturing System (I²MS) is quite impressive. It was selected for the 2025 National "Navigator-level Smart Factory" Cultivation List, achieving 0.1mm level part assembly precision, 98% chassis consistency, and an installation error rate approaching zero.

As a result, at the user end, it brings owners a stable, reliable, and worry-free actual experience. It can be said that commuter cars are not synonymous with cheap cars; they also need a high-standard manufacturing system to support them. This point has been fully implemented by SAIC-GM-Wuling.

Moreover,凭借过硬的实力和良好的口碑，the Wuling Hongguang MINIEV family also secured the 2025 New Energy Micro Car China Automotive Quality Award, the top Pure Electric Micro Car Resale Value Rate, the highest China New Energy Vehicle User Satisfaction, and other honors, receiving high recognition from the market and authoritative institutions.

At the same time, the Wuling Hongguang MINIEV family has formed a huge owner culture circle. From car decals and cockpits to styling, owners use creativity to decorate their beloved cars; from user festivals to trunk markets, people from all corners of the world come together because of the Hongguang MINIEV. The Wuling Hongguang MINIEV family has always played together with users. From Yili Ranch to Nailong and Weilong, cross-over co-branding repeatedly breaks boundaries, making this small car exceed the category of a commuter tool and become a social card for displaying personality.

While the domestic market is developing vigorously, the Wuling Hongguang MINIEV family has also entered Indonesia, Vietnam, Laos, Myanmar, Cambodia, Honduras in Latin America, and other ten countries and regions, providing a Chinese solution for global new energy travel.

Conclusion:

It must be said that the moat of the Wuling Hongguang MINIEV family is the iteration speed brought by over 2 million real owner feedbacks, the excellent cost control of Wuling, the quality baseline supported by the Smart Island Manufacturing System, and also the execution capability of the concept "If the people need it, Wuling makes it" landing into reality.

From pioneering a category to leading standards, the Wuling Hongguang MINIEV family will surely continue to bring us more surprises.

累計銷量突破 200 萬輛，這個數字放在整個中國汽車工業的坐標系裡，都足夠有分量：10 月 28 日，上汽通用五菱宣佈，宏光 MINI EV 家族的累計銷量正式突破 200 萬輛！而且宏光 MINI EV 家族連續 74 個月拿下國內 A00 級純電銷量冠軍，登頂中國品牌純電單一車型累計銷量榜首，同時穩居全球微型新能源汽車累計銷量第一。

可以說，銷量數字只是表現，宏光 MINI EV 家族的背後，是六年五代、從開創品類到制訂標準、再到引領行業的完整跨越。

2020 年 7 月，宏光 MINI EV 橫空出世，打造了「好看、好開、好停、好省」的產品力，其中經典款負責破冰，讓新能源出行觸手可及；馬卡龍和 GAMEBOY 版開創了潮創改裝風潮；緊接著第三代宏光 MINI EV 強化了配置和車駕質感；四門版作為首款四門四座 A00 級新能源代步車，直接開啟代步車四門時代；第五代延續四門實用優勢，用長續航拓寬出行半徑。

可以說，宏光 MINI EV 家族每一次迭代都不是為了堆配置而換代，而是針對用戶真實痛點進行升級。宏光 MINI EV 家族改變了 A00 級小車只是代步工具的刻板印象，成為年輕人第一台車、家庭第二台車。

值得一提的是，在代步小車市場裡，優秀的選手不止宏光 MINI EV，但是很多爆款車只是曇花一現，究其因果，是它們背後缺乏體系支撐。

而宏光 MINI EV 家族致力於打造體系實力：要知道，宏光 MINI EV 家族參與制訂國際標準 2 份、國家標準 202 份、行業標準 50 份，發布五大微型新能源代步車新標準。這背後是廣西新能源汽車實驗室和院士團隊的技術支撐，也是五菱「天·靈·神」技術體系在底層托著。這還沒完，在宏光 MINI EV 家族的製造端，上汽通用五菱全球首創的智能島製造體系（I²MS）實力不俗，2025 年入選國家「領航級智能工廠」培育名單，實現了 0.1 毫米級零件裝配精度、98% 底盤一致性、錯裝率趨近於零等。

如此一來，落到用戶端，就能帶給車主穩定可靠、用車安心的實際體驗。可以說，代步車不是廉價車的代名詞，它同樣需要高標準的製造體系來托底，這一點得到了上汽通用五菱的充分貫徹。

而且憑藉著過硬的實力和良好的口碑，宏光 MINI EV 家族還拿下了 2025 年新能源微型車中國汽車質量獎、純電動微型車保值率第一、中國新能源汽車用戶滿意度第一等獎項，得到了市場和權威機構的高度認可。

與此同時，宏光 MINI EV 家族已經形成了龐大的車主文化圈，從車貼、座艙到造型，車主用創意裝扮愛車；從用戶盛典到尾箱集市，天南海北的人因為宏光 MINI EV 走到一塊。宏光 MINI EV 家族也一直和用戶玩在一起，從伊利牧場到奶龍、衛龍，一次次跨界聯名破圈，讓這輛小車超越了代步工具的範疇，成了彰顯個性的社交名片。

國內市場發展得如火如荼的同時，宏光 MINI EV 家族還走進印尼、越南、老撾、緬甸、柬埔寨、拉美洪都拉斯等十多個國家和地區，為全球新能源出行提供中國方案。

結束語：

不得不說，宏光 MINI EV 家族的護城河，是超 200 萬車主真實反饋帶來的迭代速度，是五菱對成本控制的出色把控，是智能島製造體系撐起來的品質底線，也是「人民需要什么，五菱就造什麼」這個理念落到實處的執行力。

從開創品類到引領標準，宏光 MINI EV 家族必然會持續為我們帶來更多驚喜。

2020年，行业看这台两门、2万8的小车，眼神里带着怜悯。那会儿大家都在仰望30万以上的智能电动，谁做A00，等于承认卷不动了。

6年后，这台“将就车”累计销量突破200万辆，连续74个月霸榜A00级纯电，登顶中国品牌纯电单一车型累计销量榜首。看走眼的不是消费者。是行业对“刚需”二字的傲慢。

它先看见了被统计丢掉的人

宏光MINIEV聪明在没跟着主流叙事跑。不聊零百加速，不画自动驾驶大饼，只闷头解决三件事，买得起、停得进、开出去不心疼。2.88万起，把“第一辆车”和“家里第二辆代步”之间的断层一把填平。

出道即爆，不只因为便宜。大量用户要的不是面子，是“刚好”。6年四代，路子透着听劝。经典款打底，马卡龙和GAMEBOY接住年轻人，三代补体验，四代改四门，说明五菱没把便宜当终点。

第五代四门四座、793mm座间距、838L拓展后备厢，已不是记忆里的买菜盒子。更野的是78%的潮改率。超四分之三用户往车上贴、往座舱里改，它早不是工具，是画布。产品定义被用户拽着走，圆形大灯、可改仪表台，全是给生态留的口子，贵十倍的车都没做到。

低价车，也能立标准

行业潜规则多是便宜等于低技术。宏光MINIEV用六年破题了。2148件全球专利，参与2份国际标准、202份国标、50份行标，发布5大新标准。2025中国汽车质量奖、保值率靠前，2026年J.D. Power细分市场冠军，销量、品质、口碑、残值四维站住，A00级以前不可想象。

说白了，它从市场参与者变成了规则制定者。底气在工厂。上汽通用五菱自研的智能岛制造体系I²MS，2025年入选国家“领航级智能工厂”，整车厂独一份。0.1毫米装配精度、98%底盘一致性、错装率趋零、探测精准率99.5%，这些数字让200万家庭每天不出幺蛾子。低价车最怕规模上来口碑塌方，五菱用制造系统求证了品质永相随。

从柳州巷口，开向十几个国家

出海，这是每家车企的新生。香港、印尼、越南、老缅柬、拉美洪都拉斯等等，宏光MINIEV把“中国代步方案”带出去了。欧美讲高性能，中国微型车讲另一套逻辑，让充电有限、收入敏感的地方先用上电。

这套打法在东南亚、拉美更贴地气，路窄、油价高、停车紧，代步车不是低配版，是刚刚好。某种程度上它是面镜子，中国新能源不该只有一种样子，既要有人冲高端，也要有人沉到县乡巷口。

张观评述：200万辆是里程碑

比数字更重要的是，五菱验证了被精英忽略的市场，藏着的是产业答案。宏光MINIEV没颠覆谁，只是把“人民需要什么”做成了可量产、可迭代、可出口的系统能力。

从品类开创者到标准输出者，这台小车留下的课题才刚开头。当年看不起的，现在得看懂了。

Wuling is one of the household brands in the domestic market, adhering to the philosophy of "Wuling builds whatever the people need," and the models under its brand are deeply trusted by thousands of families. Recently, SAIC-GM-Wuling official Wuling commuter car users are about to break 3 million, and at the same time a "Colorful Life, Open Play Heart" Hongguang MINI EV 6th Anniversary and Wuling Commuter Car 3 Million User Ceremony will be held on August 7th. From the 6th anniversary of the launch of the commuter car Hongguang MINI EV to the total sales about to break 3 million, it is clear that the level of user recognition for SAIC-GM-Wuling is very high. Another noteworthy point is that at this event site, Meng Ziyi, the global ambassador of the Bingo family, will also be present, and enjoy the happy festival party together with 3 million Wuling commuter car users. This is quite worth looking forward to.

Frankly speaking, the success of SAIC-GM-Wuling is not due to luck, but because of real substance. After all, starting from 2017, early on, it opened the market through products such as Baojun E100, E200, Hongguang MINI EV, and Bingo Family, and continued to optimize and upgrade through deep cultivation, gaining the trust and preference of more and more friends. Sales are about to exceed 3 million units, I think this is enough to demonstrate its strength.

Specific to the sub-models, Hongguang MINI EV needs no further introduction, benefiting from its four key strengths: great design, easy to drive, easy to park, and efficient. It has gained recognition from over 1.95 million owners, holding the top spot in domestic A00-level pure electric sales for 72 consecutive months, and it also plays the role of the global top cumulative sales of micro new energy vehicles. Every evolution precisely hits the needs of users, continuously selling well.

In addition, the Bingo family also has remarkable sales achievements. High-value appearance design, fine workmanship, and solid range have become the advantages. Over 750,000 users chose the Bingo family, also interpreting the definition of high cost-performance ratio and strong product power. For BMW-class commuting, choose Bingo Pro. If you need space, Bingo S also meets the requirements. So the matrix composed of Hongguang MINI EV and Bingo family has now become the first choice vehicle for most friends. It has to be said, holding the 3 million user ceremony this time is just the beginning. Perhaps in no time, it will charge towards the next new sales target. As the saying goes, to make iron one must first be hard. I think under the premise of ensuring quality, breaking sales records again is just a matter of time.

The most critical point is that Wuling's new energy strategy is not only focused on the domestic market. Just on July 29th, the 5th Generation Hongguang MINI EV was officially launched in Indonesia, official starting price 155 million Indonesian Rupiah. This time being able to be launched in Indonesia and trusted by overseas users, putting the brand aside, also has an inevitable relationship with its own excellent product power. Four-door four-seat layout, attributes of easy to drive, easy to park, and fuel-efficient, is completely sufficient for daily commuting. This is also the main reason why everyone pays close attention to the 5th Generation Hongguang MINI EV when buying commuter cars.

In summary, from nothing to something, from small to large, SAIC-GM-Wuling proved itself in just 6 years. As one of the representatives deeply cultivated in the automotive field, deeply understanding the needs and pain points of mainstream consumers. Only because of this, there is the current sales achievement of nearly 3 million. Finally, the same words again. August 7th, let's meet at Chengdu Open-Air Music Park, together enjoy the happy moment exclusive to the 3 million users!

[July 31, 2026] SAIC-GM-Wuling announced that Wuling Commuter Car users will break 3 million, and will hold the "Colorful Life, Unleash Playfulness" Hongguang MINI EV 6th Anniversary and Wuling Commuter Car 3 Million User Celebration on August 7! At that time, Bingo Family Global Spokesperson Meng Ziyi will also be present on site, jointly creating a celebration party belonging to the users with the 3 million Wuling Commuter Car users. In addition, the 5th Generation Hongguang MINI EV officially launched in Indonesia recently, marking that the "People's Commuter Car" is accelerating towards the global market, bringing the simple commuting travel enjoyment to global users!

3 Million Trust, Champion Strength Casts Ceremony Significance

Since 2017, SAIC-GM-Wuling through launching Baojun E100, E200, Hongguang MINI EV, Bingo Family, etc. models, has continued to deepen its work in the commuter car market, Wuling Commuter Car sales will break 3 million units! Among them, as the "People's Commuter Car", Hongguang MINI EV family, leveraging "Good-looking, Easy to Drive, Easy to Park, Cost-Effective" product strength, gained the preference of over 1.95 million users, and has won the domestic A00 class pure electric sales champion for 71 consecutive months, firmly holding the first place in global micro new energy vehicle cumulative sales. Bingo family also in the posture of high-value colorful cars, gained trust from over 750,000 owners, bringing a colorful travel experience to users. Commuter car family dual stars shining, jointly building an unshakable commuter car product matrix — this is also the strength verification of Wuling Commuter Car holding a 3 million user celebration.

Accelerating Overseas, "People's Commuter Car" Moves Towards Global

As a key move in Wuling's global new energy strategy, on July 29, the 5th Generation Hongguang MINI EV (Wuling Aira EV) was officially announced to launch in Indonesia at the Indonesia International Motor Show (GIIAS), official price starting at 155 million Indonesian Rupiah (approximately 59,615 RMB). As a four-door four-seat pure electric commuter car, the 5th Generation Hongguang MINI EV can be the first car for college students, young professionals, young families, and also the first choice for mature families to add a commuter car. 5th Generation Hongguang MINI EV easily covers daily high-frequency short-distance scenarios, perfectly fits user demands for easy to drive, easy to park, cost-effective commuter cars. To get closer to young families and new generation users, this new car also collaborated with Disney·Pixar "Toy Story 5" in Indonesia to start a crossover linkage, with a trendier and more fun image, let global people enjoy easy travel daily (Fun Everyday, For Everyone). Hongguang MINI EV going overseas not only adds new wings to Wuling Commuter Car global sales, but also conveys the concept of simple commuting to a broader international market with solid product strength.

From sales champion to global trend symbol, Wuling Commuter Car confirms, small cars can also carry thousands of loves. On August 7, at Chengdu Open Air Music Park, nearly 100 user trendy creative cars will gather on site, Wuling owners representatives will join this "Colorful Life" feast belonging to them, let's meet in Chengdu, jointly welcome the moment of 3 million users' playful spirit blooming!

With Wuling commuter vehicle users surpassing 3 million, SAIC-GM-Wuling will hold the "Colorful Life, Unleash Fun" Hongguang MINIEV 6th Anniversary and Wuling Commuter Vehicle 3 Million User Grand Ceremony on August 7! At that time, Bingo Family Global Spokesperson Meng Ziyi will also attend in person, co-creating a grand party for the 3 million Wuling Commuter Vehicle users.

From 2017 to present, SAIC-GM-Wuling has continuously deepened its work in the commuter vehicle market, improving the product matrix step by step by launching models such as Baojun E100, E200, Hongguang MINIEV, and Bingo Family. Of course, to date, Wuling commuter vehicle sales will also break 3 million. It is most worth mentioning that the Hongguang MINIEV family, known as the "Car for the People," has attracted over 1.95 million users with its product strength of "Good-looking, Easy to Drive, Easy to Park, and Economical," winning the domestic A00-class pure electric sales champion for 71 consecutive months and firmly ranking first in global cumulative micro new energy vehicle sales. The Bingo Family also, in the guise of high-aesthetic colorful vehicles, has gained the trust of over 750,000 owners, bringing colorful travel experiences to users.

Accelerate Going Global, "Car for the People" Moves Towards the World

As a key part of Wuling's global new energy strategy, on July 29, the 5th Generation Hongguang MINIEV (Wuling Aira ev) was officially announced to launch in Indonesia at the Indonesia International Motor Show (GIIAS), with an official price starting from 155 million Indonesian Rupiah (approximately 59,615 Yuan).

As a four-door four-seat pure electric commuter vehicle, the 5th Generation Hongguang MINIEV can be the first car for college students, new professionals, and young families, and is also the top choice for mature families adding a commuter vehicle. The 5th Generation Hongguang MINIEV easily covers daily high-frequency short-distance scenarios, perfectly meeting users' demands for easy to drive, easy to park, and economical commuter vehicles. To cater to young families and new generation users, this new car also initiated a cross-boundary collaboration with Disney-Pixar's "Toy Story 5" in Indonesia, using a more trendy and fun image to let global people enjoy easy travel daily. The globalization of Hongguang MINIEV not only adds a new wing to Wuling commuter vehicle global sales, but also conveys the concept of simple commuting to a broader international market with solid product strength.

It can be said that from a sales champion to a trendy toy symbol recognized globally, Wuling commuter vehicles prove that small cars can carry myriad passions. On August 7, at Chengdu Open-Air Music Park, nearly 100 user creative cars will gather at the scene, and Wuling car owner representatives will attend this "Colorful Life" feast exclusively for them.

隨著五菱代步車用戶突破 300 萬，上汽通用五菱將於 8 月 7 日舉行「繽紛生活 玩心大開」宏光 MINI EV 六周年暨五菱代步車 300 萬用戶盛典！屆時，繽果家族全球代言人孟子義也將親臨現場，與五菱代步車 300 萬用戶共同打造一場屬於用戶的盛典派對。

從 2017 年至今，上汽通用五菱持續深耕代步車市場，通過推出寶駿 E100、E200、宏光 MINI EV、繽果家族等車型，一步步完善代步車的產品陣列。當然，發展至今，五菱代步車銷量也將突破 300 萬。最值得一提的是作為「人民的代步車」宏光 MINI EV 家族憑藉「好看、好開、好停、好省」的產品實力累計收穫超 195 萬位用戶青睞，並已連續 71 個月獲得國內 A00 級純電銷量冠軍，穩居全球微型新能源汽車累計銷量第一。繽果家族同樣以高顏值繽紛座駕之姿，收穫超 75 萬車主信賴，為用戶帶來繽紛多彩的出行體驗。

加速出海，"人民的代步車"邁向全球

而作為五菱全球新能源戰略的關鍵，7 月 29 日第五代宏光 MINI EV（Wuling Aira ev）在印尼國際車展（GIIAS）上正式宣布在印尼上市，官方售價 1.55 億印尼盾起（約為人民幣 59,615 元）。

作為一款四門四座純電代步車，第五代宏光 MINI EV 既可以是大學生、職場新人、年輕家庭的第一台車，也是成熟家庭增購代步的首選。第五代宏光 MINI EV 輕鬆覆蓋日常高頻短途場景，完美契合用戶對代步車好開、好停、好省的訴求。為貼近年輕家庭與新生代用戶，本次新车更是在印尼攜手迪士尼·皮克斯《玩具總動員 5》開啟跨界聯動，以更潮趣的形象，讓全球人民每日樂享輕鬆出行。宏光 MINI EV 出海不僅為五菱代步車的全球銷量再添新翼，也以扎實的產品實力將簡單代步的理念傳遞至更廣闊的國際市場。

可說，從銷量冠軍到全球同行的潮玩符號，五菱代步車印證了小車亦可承載萬千熱愛。8 月 7 日，在成都露天音樂公園，近百台用戶潮創車將齊聚現場，五菱車主代表將共赴這場專屬於他們的「繽紛生活」盛宴。

【2026 年 7 月 31 日】上汽通用五菱宣佈五菱代步車用戶將突破 300 萬，並將於 8 月 7 日舉行「繽紛生活 玩心大開」宏光 MINIEV 六週年暨五菱代步車 300 萬用戶盛典！屆時，繽果家族全球代言人孟子義也將親臨現場，與五菱代步車 300 萬用戶共同打造一場屬於用戶嘅盛典派對。此外，第五代宏光 MINIEV 近期喺印尼正式上市，標誌住「人民嘅代步車」正喺加速邁向全球，為全球用戶帶來簡單代步嘅出行享受！

三百萬信賴，冠軍實力鑄就盛典意義

自 2017 年起，上汽通用五菱通過推出寶駿 E100、E200、宏光 MINIEV、繽果家族等車型，持續深耕代步車市場，五菱代步車銷量將突破 300 萬台！其中，作為「人民嘅代步車」，宏光 MINIEV 家族憑藉「靚、好開、好停、抵用」嘅產品實力累計收穫超 195 萬位用戶青睞，並已連續 71 個月獲得國內 A00 級純電銷量冠軍，穩居全球微型新能源汽車累計銷量第一。繽果家族同樣以高靚值繽紛座駕之姿，收穫超 75 萬車主信賴，為用戶帶來繽紛多彩嘅出行體驗。代步車家族雙星閃耀，合力構築起無可撼動嘅代步車產品矩陣——這亦係五菱代步車舉辦 300 萬用戶盛典嘅實力印證。

加速出海，"人民嘅代步車"邁向全球

作為五菱全球新能源戰略嘅關鍵落子，7 月 29 日第五代宏光 MINIEV（Wuling Aira ev）喺印尼國際車展（GIIAS）上正式宣佈喺印尼上市，官方售價 1.55 億印尼盾起（約為人民幣 59,615 元）。作為一部四門四座純電代步車，第五代宏光 MINIEV 既係可以係大學生、職場新人、年輕家庭嘅第一部車，亦係成熟家庭增購代步嘅首選。第五代宏光 MINIEV 輕鬆覆蓋日常高頻短途場景，完美契合用戶對代步車靚、好開、好停、抵用嘅訴求。為貼近年輕家庭與新生代用戶，今次新車更加係喺印尼攜手迪士尼·皮克斯《玩具總動員 5》開啟跨界聯動，以更潮趣嘅形象，讓全球人民每日樂享輕鬆出行（Fun Everyday, For Everyone）。宏光 MINIEV 出海不僅為五菱代步車嘅全球銷量再添新翼，亦以紮實嘅產品實力將簡單代步嘅理念傳遞至更廣闊嘅國際市場。

從銷量冠軍到全球同行嘅潮玩符號，五菱代步車印證，細車亦可承載萬千熱愛。8 月 7 日，喺成都露天音樂公園，近百台用戶潮創車將齊聚現場，五菱車主代表將共赴呢場專屬於佢哋嘅「繽紛生活」盛宴，叫我哋喺成都相約，一齊迎接 300 萬用戶嘅玩心綻放時刻！

五菱，喺國內市場算得上係家喻戶曉嘅品牌之一，秉承住「人民需要乜，五菱就造乜」嘅理念，旗下嘅車型深得萬千家庭嘅信任。近日，上汽通用五菱官方宣佈五菱代步車用戶即將突破 300 萬，同時將喺 8 月 7 號舉行「繽紛生活 玩心大開」宏光 MINI EV 六週年暨五菱代步車 300 萬用戶盛典，由代步車宏光 MINI EV 上市六週年，到總銷量即將突破 300 萬，顯然能夠看出用戶對上汽通用五菱嘅認可度之高。值得一提嘅地方還有，喺今次活動現場，繽果家族全球代言人孟子義都會到場，同五菱代步車 300 萬用戶共同享受快樂嘅盛典派對，呢點仲幾值得期待。

平心而論，上汽通用五菱嘅成功並非運氣加持，而係有真嘢。畢竟自 2017 年開始，前期通過寶駿 E100、E200 宏光 MINI EV 繽果家族等產品打開咗市場，並且依靠深耕不斷優化升級，得到咗越來越多朋友嘅信任同偏愛，銷量即將超過 300 萬輛，我認為足以說明實力所在。

具體到細分車型，宏光 MINI EV 唔使多講，得益於靚、好開、好停、好慳嘅四好屬性，獲得咗超過 195 萬位車主嘅認可，連續 72 個月蟬聯國內 A00 級純電銷冠，仲扮演住全球微型新能源汽車累計銷量 TOP1 嘅角色。每一次進化都係精準戳中用戶嘅需求，持續熱銷。

此外繽果家族，亦有可圈可點嘅銷量成績。高靚值嘅外觀設計、細緻嘅做工以及紮實嘅續航，成為咗優勢所在。超過 75 萬用戶選擇咗繽果家族，同樣詮釋咗性價比高、產品力能打嘅定義，寶馬通勤代步揀繽果 Pro，要空間，繽果 S 同樣滿足要求。所以由宏光 MINI EV 同繽果家族組成嘅矩陣，如今已經成為咗多數朋友嘅首選座駕。不得不說，今次舉辦 300 萬用戶盛典不過係開始，或者用唔咗幾耐，又會衝擊下一個全新嘅銷量目標，正所謂打鐵還需自身硬，我覺得係保證質量嘅前提下，銷量再創新高不過係時間問題。

最為關鍵嘅一點在於，五菱嘅新能源戰略唔只係佈局國內，就喺 7 月 29 號，第五代宏光 MINI EV 喺印尼正式上市，官方售價 1.55 億印尼盾起步，今次能夠喺印尼上市，且能夠受到海外用戶嘅信任，撇開品牌唔談，同自身優秀嘅產品力有必然關係。四門四座嘅布局，好開好停好慳嘅屬性，日常代步完全夠用，亦係點解大家買代步車都會重點關注第五代宏光 MINI EV 嘅主要原因。

綜合來說，從無到有，從小到大，上汽通用五菱用短短 6 年嘅時間證明自己。作為深耕汽車領域嘅代表之一，深知主流消費者嘅需求同痛點，正因為如此，先有當下將近 300 萬銷量嘅成績。最後都係嗰句話，8 月 7 號，讓我哋喺成都露天音樂公園，一齊享受專屬 300 萬用戶嘅開心時刻！