MG 07 hit the core issue MG faces right now: How can a brand that has regained success overseas return to its domestic market to gain the same presence and recognition? Chen Cui proved one thing, taking on difficulties head-on: Grappling with the toughest opponents. Only through true localization for the Chinese market, connecting yesterday's MG and today's MG, can Chinese users who truly love MG emerge.

Written by | Smart Driving Network, Ling Jiang‍‍

Edited by | Lang Lang Shan and Ming Zhi Shan

Chen Cui, born inthe year 1990 still retains a rare youthful spirit.

On June 29, during the MG 07 styling design live stream, which was interrupted after netizens were moved to tears, it was exactly Chen Cui's first anniversary asGeneral Manager of SAIC MG Brand Business Unit, and MG 07 is clearly the product he values most.

MG 07 targeting the Xiaomi SU7 in product definition is indeed true, and Chen Cui being criticized and directly confronted by netizens is also true.

A brand head being scolded off the live stream is not strange today; the difficulty lies in how to deconstruct online biases and stand up again to let the public accept their product.

So-called youthful spirit includes both a serious attitude and an obstinacy for victory.

01.

MG Gains a 'Chinese Flavor'

In #MGGeneralManagerLiveStreamAttacked becoming a hot topic in the car circle and trending on hot searches for two days, on July 2, MG held a static review event quickly at the SAIC Design Center, where Chen Cui directly came clean to the media:

「Yes, I copied, but I copied the MG brand.」

In 1955, the MGA model first introduced the two-stage shoulder line; in 1957, the EX181 was equipped with a clamshell hood; the MGB GT launched in 1965 began captivating the boys and girls on London streets with its fastback styling.

MG's history as a British brand was unexpectedly presented to Chinese next-generation consumers in a debate.

The design of MG 07 is 'copying from its own heritage'.

On July 23, MG rode the wave to release Chen Cui's personal Rap single 'WO CHAO (I Copy)'.

Chen Cui played the guitar and shouted at the camera 'I copy from my own heritage, I have more confidence than you'.

At the MG7 launch event on July 27, new Rapper Chen Cui invited MG's 'grandpa-era' sports cars onto the stage.

MG was established in 1924, the MG name is the abbreviation ofMorris Garages, Morris is the first letter of the founder of MG, Morris, and Garage is exactly the garage where Morris started his business, does it sound like Xiaopeng and Li Xiang building cars today?

Morris's dream was to create affordable sports cars distinct from expensive Ferraris and Aston Martins; his lightweight convertible sports car M-Type Midget launched in 1928 became a classic MG car series selling for more than half a century, accepted by ordinary British people through 'speed, handling, accessible pricing' by participating in many British hill climbs and rallies.

A century later on the mysterious continent of the East, whether entrepreneur Lei Jun was inspired by Morris when launching his first car product SU7 in 2024, we do not know.

We are just surprised to find that history is sometimes so similar; the difference sometimes is just people from different eras演绎ing different spirits of the times.

After SAIC owned the MG brand in 2005, it began a new history of production in China and global sales; from then on it had a Chinese name: MG.

A magical scene is that MG quickly became one of the most representative samples in the narrative of Chinese brands going global.

Official data from SAIC shows MG has ranked first in European sales for Chinese brands for 11 consecutive years; in January-June 2026, MG sold over 190,000 units cumulatively in Europe, with year-on-year growth exceeding 20%, and cumulative historical sales passed the million unit threshold in February of this year.

Based on MG's single-month sales of 30,292 units in Europe in May 2026, it ranked 15th in the entire European passenger car market, accounting for 44.5% of total Chinese brand sales.

Over the past century, MG's good reputation established in Europe, leveraging China's complete vehicle manufacturing system, has not only quickly regained life in the European market but also established footholds in Australia, New Zealand, Mexico, the Middle East, and Thailand, restarting overseas production, setting up factories in Thailand, the UK, and South America, becoming a global brand once again, and this time it is fully led by Chinese automotive professionals.

However, unfortunately, flowers blooming outside the wall did not bring favor inside.

The live stream incident on June 29 actually revealed a harsh truth: MG, which is dominating everywhere in overseas markets, actually lacks emotional connection when facing domestic users; 'British style' not only feels veiled to today's next-generation users but also lacks attraction.

The aesthetic labels MG has established overseas: Young, Sporty, Coupe-like, Emphasizing Visual Posture have not gained strong recognition in the Chinese market; it can even be said there is no desire to understand.

As Chen Cui introduced the MG 07 styling like counting treasures, the live stream's danmu was flooded with questions like 'Copying Porsche', 'Looks like Xiaomi SU7', 'Porsche-ish' etc. MG's history is too long, and today's digital natives do not care what design languages British brands from the 1950s and 1960s used.

And after Chen Cui directly quoted Lei Jun's famous saying 'No detail is plagiarized' to counterattack, the comment section quickly erupted into a battle: 'Can you compare to Lei Jun?', 'Do you deserve to quote Mr. Lei?'.

The new car design show turned into an idol defense battle.

Luckily, the post-90s Chen Cui did not continue to retreat after withdrawing the broadcast choking up; instead, unexpectedly in a public opinion crisis, he broke down a wall, a wall spanning between British brands and the Chinese market after de-mystifying Western brands, where emotions increasingly grew distant.

MG was born in the UK, but today its products inside and out are already pure Chinese cars. The hot sales in its overseas market have made MG's management cling tightly to the 'British style' to emphasize its identity inheritance for many years, and they could not establish a deep emotional link with the Chinese market.

After going through a storm of public opinion where enemies become friends, Chinese next-generation consumers have developed a desire to know MG, and MG finally has the youthful spirit only found in the Chinese market.

It started in Britain, traveled 100 years, and under the leadership of China's youngest generation of automotive professionals, it finally has a Chinese flavor.

MG 07's length, width, and height are 4886/1900/1485mm, wheelbase 2825mm, featuring integrated stamped clamshell hood, frameless doors, 5-position adjustable electric wing, and hatchback fastback styling, drag coefficient 0.23 Cd.

As a low-slung coupe, MG 07 achieved a space utilization ratio of 87%; in terms of storage capacity, MG 07 owns the world's largest 168-liter frunk for a sedan.

SAIC Passenger Vehicle Vice President and Sales General Manager Zhang Liang described this space performance as 'balance of the Impossible Triangle of styling, space, and range' in communication with the media.

「This is the coupe genes and technical foundation.」

In Zhang Liang's view, the coupe's 'Impossible Triangle' is a design challenge existing in the industry for a long time:

Fastback streamlined styling lowers the roof, sacrificing rear seat space; if raising the roof to gain a spacious cabin, it will compromise aerodynamics and styling.

Breaking the 'Impossible Triangle' means MG 07 will no longer return to the old road of 'Sports sedan = niche preference' in the fuel era, but will integrate the emotional value of a coupe into a framework that can cover more mainstream family users and young urban users.

They infused 'family experience' into a performance coupe, equipped with a 30L dual-zone freezer, zero-gravity seats, 21-speaker panoramic sound system, and Momenta's City NOA.

MG 07 carries Chen Cui's youthful spirit and also entrusts the hope of the SAIC Group to win over mass users in the pure electric market.

MG 07 is an intelligent coupe that can only be manufactured in China.

02.

Get 300k Value out of 150k

In the puzzle piece planned by SAIC Group, after solidifying the base market, MG will focus entirely on the 100,000-200,000 yuan core range, and launch a new electric coupe in the second half of the year to promote 'technology accessibility' to continue exploring downwards.

MG 07 was born with such a mission, but before MG 07 launched, this was already a red-hot market.

For MG 07's competitors, Chen Cui set three screening criteria: 840km range, 800V high-voltage platform, and LiDAR hardware representing intelligence.

Adding the three, Chen Cui screened out 10 target models from 864 new energy vehicles in the domestic market:

Removing Zeekr 009 and Yangwang U7 with large price differences, the eight models opposite MG 07 are: Xiaomi SU7, BYD Tang, BYD Seal 08, Zeekr 007, Denza Z9GT, Voyah Zhiyin, Luxeed S7, and Qijing GT7, with an average starting price of 255,000 yuan.

Among them, of course, including the Xiaomi SU7 that triggered public opinion waves.

Facing the above eight star competitor models, Chen Cui and MG's strategy was extremely direct and rough: lower prices.

MG 07's entry-level 650 Comfort Edition is equipped with a 67kWh semi-solid-state battery, CLTC range 650km, and all models come standard with mCDC smart electromagnetic suspension with 200 damping adjustments per second, with a pre-sale price of only 125,900 yuan.

The two versions with real killing power are the 135,900 yuan 610 LiDAR version and the 155,900 yuan 845 LiDAR version: the former gives 'world's only mass-produced, stable charging/discharging at minus 30 degrees' semi-solid-state battery + Momenta R7 World Model + LiDAR, the latter directly mounts 91kWh CATL ternary lithium battery + 800V high-voltage platform + 5C super fast charging, CLTC range 845km.

Among them, MG 07 is first equipped with Momenta R7 Reinforcement Learning World Model, equipped with Xheart X7 large model dedicated chip and integrated LiDAR, supporting City NOA and full-scenario memory parking. 

SAIC is Momenta's largest institutional shareholder; this solution was originally reserved for 300,000 yuan class models, now downgraded to models starting from 135,900 yuan.

According to industry conventions, the final official launch price usually has another 5,000 to 6,000 yuan room to drop, which means the 845 LiDAR version has a chance to enter below 150,000, and the 610 LiDAR version may burst into below 130,000.

Did MG 07 use hardware specs roughly halved the price, meaning SAIC decided to lose money just for the sake of hype?

Facing this question, Zhang Liang's answer was also very direct:

「Definitely won't do loss-making business.」

He stated in communication with the media that MG's next core direction is to maximize value, not simply make a fuss on prices.

He summarized two MG 'value methodologies' to the media:

First is Scale and Modularity—MG 07 is built on SAIC's next-gen global architecture; batteries, chassis, and core modules can be shared by multiple models; suppliers conduct forward-looking joint development based on expectations of sales volume, amortizing costs through scale.

Second is Technical Integration—18-in-1 active heat dissipation electric drive lowers costs while releasing space and improving performance. 

MG 07 has the potential to achieve making a 150,000 yuan car into a 300,000 yuan car's configuration without losing money.

But cars are ultimately a scale industry; without enough sales to amortize costs, everything will return to illusion.

Chen Cui revealed a set of data to the media after the launch event: the order volume within 50 minutes of the event start reached the level of 3 hours after MG4 launched; pre-launch overall user heat was about twice that of MG4.

Subsequently, official data showed: MG 07 pre-order 20-hour small reservations broke 21,000 units, doubling compared to MG 4 same period.

This number, of course, cannot be directly equated to terminal sales, but it at least shows that the first round of stimulus from price and configuration worked, and consumers are willing to take a serious look at MG.

Final Thoughts:

MG's base today is still the overseas market; in the short term, overseas sales greater than domestic may not change.

But uncertainty in the overseas market environment is also increasing.

Discussions around EU tariffs and local production have been going on for a while.

Some media reported that pure electric models sold by SAIC/MG in the EU face an additional tariff of 35.3%; after stacking with the existing 10% base tariff, tax burden pressure is significantly raised. In response, MG is also advancing its European factory construction plan to cope with the new trade environment.

For MG, this means the rhythm of expansion along the export dividend in the past is entering a more complex stage: channels, policies, costs, capacity layout, all need to be re-calculated next.

This also makes it more urgent for MG to develop the Chinese local market than before.

Unlike many Chinese local brands deeply layouting going global, MG wants to take a reverse global path where success abroad strengthens domestic presence; changing the 'strong overseas, weak domestic' sales structure, the difficulty here is on par with many joint venture brands trying to keep up with the rhythm of the Chinese market.

MG's advantage is it has local talent who understand the Chinese market best; for the young Chen Cui, what he needs to do most is both respect MG's history and glory, and also prevent this heavy history from becoming a burden for MG to contact Chinese next-generation users.

What MG needs today is not a new overseas good news; it needs a main product that can stand in the Chinese market to help the brand re-calibrate its identity.

MG 07 undertakes exactly this role.

However, there are always people in the industry who like to tell a car story too grand, as if one launch event can rewrite brand destiny.

MG 07 of course cannot bear the bet of deciding the outcome in one battle.

But MG 07 is a beginning; it hit MG's core issue right now: How can a brand that regained success overseas leveraging China's three-electric and intelligent technologies return to the domestic market to gain the same presence and recognition?

Chen Cui proved one thing, taking on difficulties head-on: Grappling with the toughest opponents.

Only through true localization for the Chinese market, connecting yesterday's MG and today's MG, can Chinese users who truly love MG emerge.

MG07 踩中咗 MG 而家最核心嘅問題：一個喺海外重獲成功嘅品牌，點樣回到國內，獲得同樣嘅存在感同認知度？陳萃證明咗一件事，迎難而上：同最難纏嘅對手滾打在一起。只有 MG 真正嘅中國化，連結起昨天嘅 MG 同今日嘅名爵，先至有真正熱愛 MG 嘅中國用戶。

文丨智駕網 零醬‍‍

編輯丨浪浪山與明知山

出生於1990 年出生嘅陳萃仲保留住一股難得嘅少年意氣。

喺 6 月 29 日MG07 嘅造型設計直播上被網友氣哭最終中斷直播嗰陣，正正係陳萃出任上汽 MG（名爵）品牌事業部總經理剛滿一週年嘅日子，而 MG07 顯然是佢最睇重嘅一款產品。

MG07 喺產品定義上對標小米 SU7 當然係真嘅，陳萃同 MG07 被網友諷刺、直怼都係真嘅。

一家品牌負責人被罵落播喺而家並唔奇怪，難嘅係點樣拆解網絡間嘅偏見，同重新站出嚟令大眾接受自己嘅產品。

所謂少年意氣，既有認真嘅態度，又有爭勝嘅執拗。

01.

MG 有咗「中國味」

喺#MG 總經埋直播被沖 成為車圈熱點上熱搜兩日之後，7 月 2 日，MG 喺上汽設計中心迅速舉辦咗一場靜態品鑒會，陳萃面對媒體直接「攤牌」：

「我就係抄嘅，但我抄嘅係 MG 品牌。」

1955 年 MGA 車型即首次推咗出雙段肩線、1957 年 EX181 即配備咗蚌式機蓋，1965 年上市嘅 MGB GT 就以溜背造型開始俘獲倫敦街頭嘅少男少女。

MG 作為英倫品牌嘅歷史喺一場爭論中意外呈現在中國新生代消費者面前。

MG07 嘅設計係喺「抄自己嘅家底」。

7 月 23 日，MG 趁熱打鐵發佈咗一首陳萃個人 Rap 單曲《WO CHAO（我抄）》。

陳萃彈住吉他對著鏡頭喊「我抄自己嘅家底，我比你更有底氣」。

喺 7 月 27 日 MG7 嘅上市發布會現場，新晉 Rapper 陳萃把 MG 嘅一眾「爺爺輩」跑車都請上咗台。

MG 成立於 1924 年，MG 之名係 Morris Garages 嘅縮寫，Morris 係 MG 品牌嘅創始人 Morris 嘅第一個字母，Garage 正係莫里斯創業起家嘅車庫，今日聽起嚟係咪有一種何小鵬、李想造車嘅既視感？

莫里斯嘅夢想係打造區別於昂貴嘅法拉利、阿斯顿·马丁嘅平民跑車，佢喺 1928 年推出嘅輕量化敞篷小跑車 M-Type Midget 通過大量參加英國山地賽、拉力賽，並以「速度、操控、親民價格」為英國普通人接受，成為 MG 暢銷半個多世紀嘅經典車系。

喺一百年後喺神奇嘅東方大陸，2024 年一位名為雷軍嘅創業者喺發布首款汽車產品 SU7 嘅時候係咪受到咗莫里斯嘅啟發，我哋唔得而知。

我哋只係驚訝地發現，歷史有時係如此嘅相似，區別有時只係唔同時代嘅人演繹出唔同嘅時代精神。

MG 喺 2005 年品牌為上汽擁有之後，開始咗喺華生產，全球銷售嘅新歷史，佢從而有咗一個中國名字：名爵。

神奇嘅一幕在於，MG 迅速成為中國品牌出海敘事入面最有代表性嘅樣本之一。

上汽官方數據顯示，MG 已经连续 11 年蟬聯中國品牌歐洲銷量第一，2026 年 1-6 月，MG 喺歐洲累計銷售超過 19 萬輛，同比增長超過 20%，歷史累計銷量喺今年 2 月已經跨過百萬輛門檻。

以 2026 年 5 月 MG 喺歐洲單月銷量 30,292 輛計，位列整個歐洲乘用車市場第 15 位，佔中國品牌總銷量嘅 44.5%。

過去一百年，MG 喺歐洲建立嘅良好口碑，借助中國嘅整車製造體系不僅迅速喺歐洲市場重獲新生，同時喺澳洲、紐西蘭、墨西哥、中東、泰國站穩腳跟，並重啟海外生產，喺泰國、英國、南美設工廠，再次成為全球化品牌，而呢一次係完全由中國汽車人主導。

不過令人遺憾嘅係，MG 牆外開花並冇牆內香。

6 月 29 日嘅直播事故事實上道出咗一個殘酷嘅真相，喺海外市場大殺四方嘅 MG，其實喺面對國內用戶時缺少情感上嘅聯繫，「英倫範兒」對於今日嘅新生代用戶唔僅隔住一層紗，亦缺乏吸引力。

MG 品牌喺海外已經建立嘅審美標籤：年輕、運動、偏轎跑、強調視覺姿態並冇獲得中國市場嘅強認知，甚至係冇人想識佢。

喺陳萃如數家珍般介紹 MG 07 造型時，直播間嘅彈幕被「抄保時捷」、「似小米 SU7」、「保時爵」等質疑刷屏。MG 嘅歷史過於久遠，今日嘅互聯網原住民冇人關心上世紀五六十年代嘅英國品牌都用到咗啲咩設計語言。

而喺陳萃直接引用雷軍名言「冇任何一處細節係抄襲」反擊之後，評論區迅速爆發一場罵戰：「你同雷軍能比嗎」、「你配引用雷總嘅話嗎」。

新車設計秀變成咗偶像保衛戰。

好嘅係，90 後陳萃喺哽咽退播之後冇繼續退讓，反而意外喺一場輿情危機中，打破咗一堵牆，一堵橫亘喺英倫品牌同中國市場對歐美品牌祛魅之後，情感日益隔閡嘅牆。

MG 誕生於英國，但今日嘅其產品從內到外早已經係一款純正嘅中國車。其海外市場嘅熱賣，令 MG 多年來上下一直緊抱住「英倫風」強調自己嘅身份傳承，始終無法同中國市場建立深度嘅情感連結。

喺經歷咗一場不打不相識嘅輿情風暴後，中國新生代消費者對 MG 有咗了解嘅慾望，MG 亦終於有咗中國市場先有嘅少年氣。

佢從英倫起步，行咗一百年，喺中國最年輕一代汽車人主導下，終於有咗中國味兒。

MG07 長闊高分別為 4886/1900/1485mm，軸距 2825mm，採用一體衝壓蚌式機蓋、無框車門、五檔可調電動尾翼同掀背式溜背造型，風阻係數 0.23Cd。

作為低趴轎跑，MG07 嘅得房率做到咗 87%，儲物能力上，MG 07 擁有號稱全球最大嘅 168 公升前備箱轎車前備箱。

上汽乘務副總經理、銷售公司總經理張亮喺同媒體交流時將呢個空間表現形容為「造型、空間、續航『唔可能三角』嘅平衡」。

「呢就係轎跑嘅基因同技術嘅底蘊。」

喺張亮睇嚟，轎跑嘅「唔可能三角」係行業長期存在嘅設計難題：

溜背流線造型會壓低車頂，犧牲後排空間；若抬高車頂換取寬敞座艙，又會破壞風阻同造型設計。

而打破「唔可能三角」，就意味著 MG07 唔再回到燃油時代嗰種「運動轎車=小眾偏好」嘅老路，而係將轎跑嘅情緒價值，融進一個可以覆蓋更多主流家庭用戶同年輕都市用戶嘅框架之中。

佢哋喺一款性能轎跑上注入咗「家庭體驗」，配備咗一款 30L 雙溫區冰櫃、零重力座椅、21 揚聲器全景聲音響以及 Momenta 嘅城市 NOA。

MG07 身上帶住陳萃嘅少年意氣，亦寄託住上汽集團喺純電市場俘獲大眾用戶嘅希望。

MG07 係一台只有喺中國先至可以製造出嚟嘅智能轎跑。

02.

15 萬掰成 30 萬花

MG 喺上汽集團規劃嘅拼圖入面，喺穩固基盤市場後，將全力主攻 10 萬—20 萬元核心區間，並喺下半年推出全新新能源轎跑，推動「技術普惠」繼續下探。

MG07 正係帶著呢個使命而生，只係喺 MG07 上市之前，呢已經係一片紅得發紫嘅市場。

對於 MG07 嘅競爭對手，陳萃設置咗三個篩選標準：840km 續航、800V 高壓平台以及代表智能化嘅硬件激光雷達。

三者叠加，陳萃從國內市場上嘅 864 款新能源車中篩出 10 台目標車款：

去掉價格差距過大嘅極氪 009 同仰望 U7，MG07 嘅對面剩下八款車型：小米 SU7、比亞迪大唐、比亞迪海豹 08、極氪 007、騰勢 Z9GT、嵐圖知音、智界 S7 同啟境 GT7，平均起售價 25.5 萬。

當中有，當然都包括引發輿論風波嘅小米 SU7。

面對以上八款明星競爭對手車型，陳萃同 MG 嘅策略極其直接粗暴：壓價。

MG07 嘅入門款 650 舒享版配備 67kWh 半固態電池，CLTC 續航 650km，並全系標配咗每秒 200 次阻尼調節嘅 mCDC 智能電磁懸架，其預售價只得 12.59 萬。

真正具有殺傷力嘅兩個版本係 13.59 萬嘅 610 激光雷達版同 15.59 萬嘅 845 激光雷達版：前者俾咗「全球唯一量產、零下 30 度穩定充放電」嘅半固態電池+Momenta R7 世界模型 + 激光雷達，後者直接搭載 91kWh 寧德時代三元鋰電池+800V 高壓平台+5C 超快充，CLTC 續航 845km。

其中，MG07 首搭 Momenta R7 強化學習世界模型，配 Xheart X7 大模型專用芯片同一體化激光雷達，支援城區 NOA 同全場景記憶泊車。 

上汽係 Momenta 嘅最大機構股東，呢套方案原本係為 30 萬級車型儲備嘅，而家下放咗 13.59 萬起嘅車型上。

按照行業慣例，正式上市價格通常仲有 5000 到 6000 蚊嘅下探空間，呢意味著 845 激光雷達版有望殺入 15 萬以內，610 激光雷達版可能衝入 13 萬以內。

MG07 用差不多打咗對折嘅硬件堆料係咪上汽下狠心開始賠本賺吆喝咗？

面對呢個疑問，張亮嘅回答都十分直接：

「虧本嘅買賣肯定唔做。」

佢喺同媒體交流時表示，MG 接下來嘅核心方向，係把價值最大化，而唔係喺價格上簡單做文章。

佢向媒體總結咗兩條 MG 嘅「價值方法論」：

一係規模化同模組化——MG07 基於上汽新一代全球化架構打造，電池、底盤、核心模組可實現多車型共用，供應商基於對銷量規模嘅預期進行前置聯合開發，通過規模可攤薄成本。

二係技術集成——18 合 1 主動散熱電驅喺釋放空間、提升性能嘅同時降低咗成本。 

MG07 有望做到喺唔虧本嘅同時，把 15 萬嘅車做成 30 萬嘅配置。

但汽車終歸係規模化產業，冇足夠嘅銷量攤薄成本，一切都會回歸鏡花水月。

陳萃喺發布會後向媒體透露咗一組數據：發布會開始 50 分鐘內嘅訂單量，已經達到咗 MG4 上市後 3 小時嘅水平，上市前整體用戶熱度約為 MG4 嘅兩倍。

隨後官方公布嘅數據顯示：MG07 預售 20 小時小訂突破 2.1 萬台，較 MG4 同期實現翻倍。

呢個數字當然仲唔能直接等同於終端銷量，但至少說明，價格同配置嘅第一輪刺激起咗作用，消費者願意認真看一眼 MG。

寫喺最後：

MG 今日嘅基本盤依然係海外市場，喺短時間內，海外銷量大於國內可能無法改變。

可海外市場環境嘅唔確定性亦喺增加。

圍繞歐盟關稅同本地化生產嘅討論已經持續咗一段時間。

有媒體報道話，SAIC/MG 喺歐盟銷售嘅純電車型面臨額外 35.3% 嘅關稅，叠加原有 10% 基礎關稅後，稅負壓力明顯抬高。為此 MG 亦喺推進歐洲建廠計劃，以應對新嘅貿易環境。

對 MG 嚟講，這意味著以往順住出口紅利一路擴張嘅節奏，正進入更複雜嘅階段：渠道、政策、成本、產能布局，接下來都要重新算賬。

呢亦令 MG 開拓中國本土市場變得比以往更為急迫。

MG 與眾多正在深度布局出海嘅中國本土品牌唔同，佢要行一條牆外開花強內香嘅反向出海之路，改變「海外強、國內弱」嘅銷量結構，呢度嘅難度同眾多合資品牌意圖跟上中國市場嘅節奏唔相上下。

MG 嘅優勢在於佢有最了解中國市場嘅本土人才，對於年輕嘅陳萃而言，佢最需要做嘅既要尊重 MG 嘅歷史同光榮，亦需要防止呢厚重嘅歷史成為 MG 同中國新生代用戶接觸嘅負擔。

MG 今日需要嘅，唔係一條新嘅海外捷報，佢更需要一個能喺中國市場站穩嘅主力產品，幫品牌重新校准身份。

MG07 承擔嘅正係呢個角色。

不過，行業入面總有人鍾意把一台車講得過於宏大，彷彿一場發布會就能改寫品牌命運。

MG07 當然都無法承擔畢其功於一役嘅押注。

但 MG07 係一個開始，佢踩中咗 MG 而家最核心嘅問題：一個喺海外借助中國嘅三電同智能化技術重獲成功嘅品牌，點樣回到國內，獲得同樣嘅存在感同認知度？

陳萃證明咗一件事，迎難而上：同最難纏嘅對手滾打在一起。

只有 MG 真正嘅中國化，連結起昨天嘅 MG 同今日嘅名爵，先至有真正熱愛 MG 嘅中國用戶。

On May 27, the all-new MG 4X officially launched. Among them, the all-new MG 4X 510 Semi-Solid Intelligent Enjoyment Edition and the all-new MG 4X 610 Intelligent Enjoyment Edition are equipped with the Horizon Robotics Journey^®6E intelligent driving chip. As the optimal computing solution for highway NOA, the Journey^®6E brings cross-level advanced intelligent driving experience to mainstream family pure electric models. This cooperation marks another deep collaboration between Horizon Robotics and SAIC Motor Group after the Journey^®6E was equipped in multiple popular models under SAIC Group in August 2025, further confirming the product strength and market recognition of the Journey^®6E.

Journey^®6E Hardcore Boost

Setting the Benchmark for Home Vehicle Intelligent Driving

As a quality driving fun pure electric SUV for family users, the all-new MG 4X is built on SAIC's Nebula Pure Electric Exclusive Architecture. The new car adopts a rear-motor rear-drive layout and five-link independent suspension, with a stable chassis and smooth handling, adapting to multi-scenario travel such as city commuting and family outings; The maximum CLTC range reaches 610 kilometers. The interior adopts an enveloping light luxury layout combined with a high-definition central control screen, balancing practicality, comfort, and safety, bringing a cross-level driving experience for family users.

In terms of intelligent assisted driving capabilities, the MG 4X is based on the Horizon Robotics Journey^®6E intelligent driving chip, paired with a game theory large model that better understands Chinese road conditions. Highway NOA can accurately predict the intentions of traffic participants and actively avoid obstacles, significantly reducing driving fatigue; Intelligent parking supports DIY parking, dead-end road parking, low-speed real-time parking lot search and other all-scenario capabilities, making every parking maneuver convenient, efficient, calm, and worry-free.

As the core computing power base for whole-vehicle intelligence, the Journey^®6E is equipped with Horizon Robotics' third-generation BPU Nash architecture, natively supports highway NOA functionality, and Transformer computing efficiency is 10 times higher than the previous generation, capable of efficiently supporting real-time large model computation. The chip adopts a high-integration automotive-grade design, supporting passive heat dissipation and low-power stable operation, perfectly adapting to 4D millimeter-wave radar and 8-megapixel sensor fusion solutions, providing reliable protection for assisted driving.

Nine-Year Deep Strategic Cooperation

Horizon Robotics Continuously Assists SAIC Motor Group in Intelligent Driving Upgrade

The cooperation between Horizon Robotics and SAIC Motor Group began in 2017 and has now formed a deeply bound strategic partnership. In 2019, SAIC Motor Group participated in Horizon Robotics' Series B financing; the following year, both parties jointly established the SAIC-Horizon Robotics Joint Laboratory, laying the foundation for long-term cooperative R&D.

In terms of mass production landing, from the Journey^®2 and Journey^®3 achieving mass production of L2 level assisted driving in 2022, to the Journey^®6 series equipping SAIC mid-to-high-end intelligent driving platforms in 2025, both parties' cooperation continues to advance. This all-new MG 4X relies on the Horizon Robotics Journey^®6E intelligent driving chip, bringing the highway NOA experience to a more mainstream family vehicle market, accelerating the popularization process of high-level intelligent driving.

In terms of global layout, the MG ES5 model cooperated by both parties is equipped with the Journey^®3 intelligent driving chip and has been launched in many countries including the UK, Thailand, and Chile, achieving mass production of Horizon Robotics' intelligent driving solutions on export vehicles. In the future, Horizon Robotics will continue to empower SAIC's all-scenario NOA high-level solutions, bringing Chinese intelligent driving technology to a broader international market.

Further Expansion of Mass Production Map

Journey^®6 Series Accelerates the Process of Intelligent Driving Popularization

The launch of the all-new MG 4X means the Horizon Robotics Journey®6 series mass production map has captured another city. Currently, the Journey^®6 series has achieved full matrix, cross-brand, and comprehensive coverage domestically and internationally. Multiple chips in the full series have secured over 40 cooperative brands and over 400 vehicle model designations, serving over 6 million car owners, and are simultaneously equipped on multiple export vehicles, with landings fully rolled out both domestically and internationally.

As the only chip solution domestically that meets the mass production requirements of full-stage assisted driving, the Journey^®6 series computing power covers 10TOPS-560TOPS and can flexibly adapt to the intelligent driving needs of vehicles at different price levels and classes. As of August 2025, the shipment volume of Horizon Robotics' Journey family chips has broken through 10 million sets. Technical maturity and product stability lead the industry, providing car companies with an efficient and reliable intelligent driving computing base.

Facing the future, Horizon Robotics will take the software and hardware integrated technical base and 10 million-level mass production strength as the cornerstone, join hands with SAIC Motor Group and more car companies, accelerate the popularization process of intelligent driving technology, and let Chinese intelligent driving solutions drive towards a broader world stage.

On May 27, the all-new MG 4X officially launched. Among them, the all-new MG 4X 510 Semi-Solid Intelligent Enjoyment Edition and the all-new MG 4X 610 Intelligent Enjoyment Edition are equipped with the Horizon Robotics Journey^®6E intelligent driving chip. As the optimal computing solution for highway NOA, the Journey^®6E brings cross-level advanced intelligent driving experience to mainstream family pure electric models. This cooperation marks another deep collaboration between Horizon Robotics and SAIC Motor Group after the Journey^®6E was equipped in multiple popular models under SAIC Group in August 2025, further confirming the product strength and market recognition of the Journey^®6E.

Journey^®6E Hardcore Boost

Setting the Benchmark for Home Vehicle Intelligent Driving

As a quality driving fun pure electric SUV for family users, the all-new MG 4X is built on SAIC's Nebula Pure Electric Exclusive Architecture. The new car adopts a rear-motor rear-drive layout and five-link independent suspension, with a stable chassis and smooth handling, adapting to multi-scenario travel such as city commuting and family outings; The maximum CLTC range reaches 610 kilometers. The interior adopts an enveloping light luxury layout combined with a high-definition central control screen, balancing practicality, comfort, and safety, bringing a cross-level driving experience for family users.

In terms of intelligent assisted driving capabilities, the MG 4X is based on the Horizon Robotics Journey^®6E intelligent driving chip, paired with a game theory large model that better understands Chinese road conditions. Highway NOA can accurately predict the intentions of traffic participants and actively avoid obstacles, significantly reducing driving fatigue; Intelligent parking supports DIY parking, dead-end road parking, low-speed real-time parking lot search and other all-scenario capabilities, making every parking maneuver convenient, efficient, calm, and worry-free.

As the core computing power base for whole-vehicle intelligence, the Journey^®6E is equipped with Horizon Robotics' third-generation BPU Nash architecture, natively supports highway NOA functionality, and Transformer computing efficiency is 10 times higher than the previous generation, capable of efficiently supporting real-time large model computation. The chip adopts a high-integration automotive-grade design, supporting passive heat dissipation and low-power stable operation, perfectly adapting to 4D millimeter-wave radar and 8-megapixel sensor fusion solutions, providing reliable protection for assisted driving.

Nine-Year Deep Strategic Cooperation

Horizon Robotics Continuously Assists SAIC Motor Group in Intelligent Driving Upgrade

The cooperation between Horizon Robotics and SAIC Motor Group began in 2017 and has now formed a deeply bound strategic partnership. In 2019, SAIC Motor Group participated in Horizon Robotics' Series B financing; the following year, both parties jointly established the SAIC-Horizon Robotics Joint Laboratory, laying the foundation for long-term cooperative R&D.

In terms of mass production landing, from the Journey^®2 and Journey^®3 achieving mass production of L2 level assisted driving in 2022, to the Journey^®6 series equipping SAIC mid-to-high-end intelligent driving platforms in 2025, both parties' cooperation continues to advance. This all-new MG 4X relies on the Horizon Robotics Journey^®6E intelligent driving chip, bringing the highway NOA experience to a more mainstream family vehicle market, accelerating the popularization process of high-level intelligent driving.

In terms of global layout, the MG ES5 model cooperated by both parties is equipped with the Journey^®3 intelligent driving chip and has been launched in many countries including the UK, Thailand, and Chile, achieving mass production of Horizon Robotics' intelligent driving solutions on export vehicles. In the future, Horizon Robotics will continue to empower SAIC's all-scenario NOA high-level solutions, bringing Chinese intelligent driving technology to a broader international market.

Further Expansion of Mass Production Map

Journey^®6 Series Accelerates the Process of Intelligent Driving Popularization

The launch of the all-new MG 4X means the Horizon Robotics Journey®6 series mass production map has captured another city. Currently, the Journey^®6 series has achieved full matrix, cross-brand, and comprehensive coverage domestically and internationally. Multiple chips in the full series have secured over 40 cooperative brands and over 400 vehicle model designations, serving over 6 million car owners, and are simultaneously equipped on multiple export vehicles, with landings fully rolled out both domestically and internationally.

As the only chip solution domestically that meets the mass production requirements of full-stage assisted driving, the Journey^®6 series computing power covers 10TOPS-560TOPS and can flexibly adapt to the intelligent driving needs of vehicles at different price levels and classes. As of August 2025, the shipment volume of Horizon Robotics' Journey family chips has broken through 10 million sets. Technical maturity and product stability lead the industry, providing car companies with an efficient and reliable intelligent driving computing base.

Facing the future, Horizon Robotics will take the software and hardware integrated technical base and 10 million-level mass production strength as the cornerstone, join hands with SAIC Motor Group and more car companies, accelerate the popularization process of intelligent driving technology, and let Chinese intelligent driving solutions drive towards a broader world stage.

5 月 27 日，全新 MG 4X 正式上市。其中，全新 MG 4X 510 半固態智享版、全新 MG 4X 610 智享版搭載地平線征程^®6E 智駕晶片。作為高速 NOA 最优計算方案，征程^®6E 為主流家用純電車型帶來了越級的高階智駕體驗。本次合作是繼 2025 年 8 月征程^®6E 搭載於上汽集團旗下多款熱門車型後，地平線與上汽集團的再度深度合作落地，進一步印證了征程^®6E 的產品實力與市場認可度。

征程^®6E 硬核加持

打造家用車智駕標杆

作為面向家庭用戶的品質駕趣純電 SUV，全新 MG 4X 基於上汽星雲純電專屬架構打造。新車採用後置後驅佈局與五連桿獨立懸掛，車底盤穩健、操控順暢，適配城市通勤與家庭出遊等多場景出行；最高 CLTC 續航達 610 公里，內飾採用環抱式輕奢佈局與高清中控大屏組合，兼顧實用、舒適與安全，為家庭用戶帶來越級的駕乘體驗。

在智能輔助駕駛能力上，MG 4X 基於地平線征程^®6E 智駕晶片，搭配更懂中國路況的博弈大模型，高速 NOA 可精準預測交通參與者意圖，並主動避讓障礙物，大幅減輕駕駛疲勞；智能泊車支援 DIY 泊車、斷頭路泊車、低速實時尋庫等全場景能力，讓每次停車都便捷高效、從容省心。

征程^®6E 作為整車智能化的核心運力底座，搭載地平線第三代 BPU 納什架構，原生支援高速 NOA 功能，Transformer 計算效率較上代提升 10 倍，可高效支撐大模型實時運算。晶片採用高集成度車規級設計，支援被動散熱、低功耗穩定運行，完美適配 4D 毫米波雷達與 800 萬像素傳感器融合方案，為輔助駕駛提供可靠保障。

九年深度合作戰略

地平線持續助力上汽集團智駕升級

地平線與上汽集團的合作始於 2017 年，目前已形成深度綁定的戰略夥伴關係。2019 年，上汽集團參與地平線 B 輪融資；次年，雙方聯合成立上汽 - 地平線聯合實驗室，為長期合作研發奠定基礎。

量產落地層面，從 2022 年征程^®2 和征程^®3 實現 L2 級輔助駕駛規模化量產，到 2025 年征程^®6 系列搭載上汽中高階智駕平台，雙方合作持續進階。此次全新 MG 4X 依托地平線征程^®6E 智駕晶片，將高速 NOA 體驗帶入更主流的家庭用車市場，加速高階智駕的普惠進程。

在全球化佈局上，雙方合作的 MG ES5 車型搭載征程^®3 智駕晶片，已在英國、泰國、智利等多國上市，實現地平線智駕方案在出海車型上的規模化量產。未來，地平線將持續賦能上汽全場景 NOA 高階方案，將中國智駕技術帶向更廣闊的國際市場。

量產版圖再下一城

征程^®6 系列加速推動智駕普惠進程

全新 MG 4X 的上市，意味著地平線征程®6 系列量產版圖再下一城。目前，征程^®6 系列已實現全矩陣、跨品牌、國內外全面覆蓋，全系列多款晶片已收穫超 40 家合作品牌、超 400 款車型點定，服務車主超 600 萬人，並同步搭載於多款出海車型，海內外落地全面鋪開。

作為國內唯一滿足全階輔助駕駛量產需求的晶片方案，征程^®6 系列運力覆蓋 10TOPS-560TOPS，可靈活適配不同價位、級別車型的智駕需求。截至 2025 年 8 月，地平線征程家族晶片出貨量已突破千萬套，技術成熟度與產品穩定性行業領先，為車企提供高效、可靠的智駕計算基座。

面向未來，地平線將以軟硬結合的技術基座與千萬級量產實力為基石，攜手上汽集團及更多車企，加速智駕技術普惠進程，讓中國智駕方案駛向更廣闊的世界舞臺。

At the May market data press conference of the China Association of Automobile Manufacturers, the current market situation was summarized as "domestic demand under pressure, foreign trade strong".

Entering 2026, the overseas exports of Chinese automobile enterprises have continued to climb. April and May saw consecutive monthly exports exceeding 900,000 units. In May, the overseas export volume had reached 930,000 units, just one step away from 1 million monthly exports.

Beneath the eye-catching macro data, the overseas market operational model of Chinese automobiles is also quietly changing. In May, SAIC MG, which has already accumulated sales of over 1 million units in the European market, deployed its direct sales system in Belgium, Luxembourg, and Switzerland, taking another "big step" in the development of the overseas market for Chinese automobiles.

Regarding this all-new initiative, SAIC Group did not disclose it on a large scale to the outside. I discovered the cause of this new trend was June 15, at the "2026 China Enterprise Global Influence Dialogue" ceremony hosted by Jiemian Finance Lianshe under the guidance of Shanghai United Media Group, where it won two major awards at once: "Top 100 China Enterprises Global Influence" and "Top 10 Automotive Vehicle Industry", and thus brought out some slight information about the all-new initiative.

From an overall perspective, the "hard power" of SAIC Group winning two awards at once is evident: In May, SAIC's overseas sales volume reached 130,000 units. Cumulative overseas sales from January to May were 589,000 units, a year-on-year increase of 45.9%. At the same time, the "Global Layout + Local Deep Cultivation" global market integration strategy newly launched by SAIC is also promoting "Technology Going Global, Value Chain Going Global, and Eco-Creation Together".

As written in the theme song lyrics of the TV series "The Protagonist": When the sky is dark, the moon shines brighter. There are too many highlights in SAIC Group's overseas strategy. So why did I single out the "Direct Sales System" of SAIC MG among so many highlights?

Observing from a macro perspective, the overseas layout of Chinese automobile enterprises is mainly divided into two major sectors: manufacturing and sales. Among them, the manufacturing sector includes brands such as SAIC Group, Chery, BYD, Great Wall, Geely, Changan, Xpeng, and Dongfeng Mengshi/Voyah, which have all laid out in many countries and regions overseas. There are wholly-owned production factories as well as more KD factories.

On the sales side, the vast majority of Chinese automakers adopt a "Dealer-led" and "Joint Venture Cooperation" model. This dealer system was also gradually formed after the SAIC Group, which developed the overseas market earliest, connected the "Ren and Du meridians". The prominent advantage lies in fast landing and higher market development efficiency.

After that, some new Chinese car brands began to attempt to adopt a "Dealer-led, Direct Sales-assisted" operational model in high-regulation regions in Europe. This includes brands like Zeekr, Xpeng, and NIO. In the domestic market, they are mainly direct sales models with dealerships as a supplement, while in the overseas market, they go against the trend.

Compared with the dealership model, the direct sales model is obviously higher in cost and risk, but "without middlemen", not only does the local consumer benefit more, but the speed of new product landing is faster, and the feedback efficiency of local consumer needs is also higher.

So compared to the dealership model, the "High Risk, High Return" self-operated model must have a sufficient market foundation to unfold in a "systematized" manner. Therefore, the systematized self-operated model of SAIC MG in Belgium, Luxembourg, and Switzerland is also a brand new attempt made by Chinese automobiles moving steadily in the overseas market.

SAIC MG is not only the first Chinese automobile brand to achieve cumulative sales of 1 million in Europe, but also the first brand to attempt "systematized self-operation" in high-regulation regions in Europe by Chinese automobiles. Its confidence comes from the foundation of SAIC's deep cultivation in the European market: From January to May this year, cumulative sales of SAIC MG in Europe exceeded 150,000 units, a year-on-year increase of 20%, continuing to maintain the sales championship of Chinese automobile brands in Europe. Among them, MG in the UK market not only retained the Chinese brand championship, but total sales also remained stable in the top six of global automobile brands.

In other national and regional markets, SAIC MG also performed remarkably. For example, during the Thailand Bangkok International Motor Show, MG won 10,537 orders, surpassing Japanese brands such as Honda, Mazda, Suzuki, and Nissan that previously dominated the Southeast Asian market leaderboards. In Australia and New Zealand, MG3 and MG4 achieved market shares of 21.1% and 12.8% respectively in their sub-segments, ranking first and third respectively. In Chile, MG ZS is the sales champion of the local SUV market...

Not only that, besides SAIC MG, SAIC IM, SAIC Maxus, SAIC-GM-Wuling and other brands have global layouts in the two major fields of commercial vehicles and passenger vehicles. For the time being, the brands under the SAIC Group have achieved full coverage of five continents. At the same time, multiple brands are advancing side by side, with richer product combinations and operational capabilities closer to local needs to achieve new system upgrades. For SAIC Group, which has been the first to realize cumulative sales exceeding 100 million for Chinese automobile enterprises, globalization not only means the "bigger" sales volume, but also needs to achieve true "stronger" development, and take the front seat in the fierce competition of global brands!

Author: Liu Jungang

5 月 27 日，全新 MG 4X 正式上市。其中，全新 MG 4X 510 半固態智享版、全新 MG 4X 610 智享版搭載地平線征程^®6E 智駕晶片。作為高速 NOA 最优計算方案，征程^®6E 為主流家用純電車型帶來了越級的高階智駕體驗。本次合作是繼 2025 年 8 月征程^®6E 搭載於上汽集團旗下多款熱門車型後，地平線與上汽集團的再度深度合作落地，進一步印證了征程^®6E 的產品實力與市場認可度。

征程^®6E 硬核加持

打造家用車智駕標杆

作為面向家庭用戶的品質駕趣純電 SUV，全新 MG 4X 基於上汽星雲純電專屬架構打造。新車採用後置後驅佈局與五連桿獨立懸掛，車底盤穩健、操控順暢，適配城市通勤與家庭出遊等多場景出行；最高 CLTC 續航達 610 公里，內飾採用環抱式輕奢佈局與高清中控大屏組合，兼顧實用、舒適與安全，為家庭用戶帶來越級的駕乘體驗。

在智能輔助駕駛能力上，MG 4X 基於地平線征程^®6E 智駕晶片，搭配更懂中國路況的博弈大模型，高速 NOA 可精準預測交通參與者意圖，並主動避讓障礙物，大幅減輕駕駛疲勞；智能泊車支援 DIY 泊車、斷頭路泊車、低速實時尋庫等全場景能力，讓每次停車都便捷高效、從容省心。

征程^®6E 作為整車智能化的核心運力底座，搭載地平線第三代 BPU 納什架構，原生支援高速 NOA 功能，Transformer 計算效率較上代提升 10 倍，可高效支撐大模型實時運算。晶片採用高集成度車規級設計，支援被動散熱、低功耗穩定運行，完美適配 4D 毫米波雷達與 800 萬像素傳感器融合方案，為輔助駕駛提供可靠保障。

九年深度合作戰略

地平線持續助力上汽集團智駕升級

地平線與上汽集團的合作始於 2017 年，目前已形成深度綁定的戰略夥伴關係。2019 年，上汽集團參與地平線 B 輪融資；次年，雙方聯合成立上汽 - 地平線聯合實驗室，為長期合作研發奠定基礎。

量產落地層面，從 2022 年征程^®2 和征程^®3 實現 L2 級輔助駕駛規模化量產，到 2025 年征程^®6 系列搭載上汽中高階智駕平台，雙方合作持續進階。此次全新 MG 4X 依托地平線征程^®6E 智駕晶片，將高速 NOA 體驗帶入更主流的家庭用車市場，加速高階智駕的普惠進程。

在全球化佈局上，雙方合作的 MG ES5 車型搭載征程^®3 智駕晶片，已在英國、泰國、智利等多國上市，實現地平線智駕方案在出海車型上的規模化量產。未來，地平線將持續賦能上汽全場景 NOA 高階方案，將中國智駕技術帶向更廣闊的國際市場。

量產版圖再下一城

征程^®6 系列加速推動智駕普惠進程

全新 MG 4X 的上市，意味著地平線征程®6 系列量產版圖再下一城。目前，征程^®6 系列已實現全矩陣、跨品牌、國內外全面覆蓋，全系列多款晶片已收穫超 40 家合作品牌、超 400 款車型點定，服務車主超 600 萬人，並同步搭載於多款出海車型，海內外落地全面鋪開。

作為國內唯一滿足全階輔助駕駛量產需求的晶片方案，征程^®6 系列運力覆蓋 10TOPS-560TOPS，可靈活適配不同價位、級別車型的智駕需求。截至 2025 年 8 月，地平線征程家族晶片出貨量已突破千萬套，技術成熟度與產品穩定性行業領先，為車企提供高效、可靠的智駕計算基座。

面向未來，地平線將以軟硬結合的技術基座與千萬級量產實力為基石，攜手上汽集團及更多車企，加速智駕技術普惠進程，讓中國智駕方案駛向更廣闊的世界舞臺。

8 個月下線 10 萬輛、連續 7 個月銷量破萬輛、潮品煥新登場，MG4 嘅“三個火槍手”齊刷刷上膛，密集炮彈打得純電兩廂市場硝煙瀰漫。

MG 唔單止回歸咗，而且正以 2026 款 MG4 上市為支點，重新劃分純電市場勢力版圖。

“聽勸式”迭代筑牢用戶心智

10 萬元級純電賽道，早已被比亞迪、吉利等塞到滿滿當當。MG 並冇選擇喺最窄嘅縫隙入面硬擠，而係以“潮牌”身份重新切割咗這個市場。目前來看，MG 定位“10 萬∼20 萬元級年輕群體個性新能源首選”嘅產品策略，既唔會與大眾化品牌形成正面硬剛，又能以個性化與年輕化嘅定位開闢新嘅客戶集群。

有人形容 2026 款 MG4 嘅配置升級，去到咗“用力過猛”嘅程度。CTB 電池車身一體化技術、一體式熱管理系統、半固態電池、高速 NOA 智能駕駛輔助方案、VMC 高速防爆胎穩定系統……這些原本應該出現在 20 萬∼30 萬元級車型嘅高端配置，全部下放至 10 萬元以內。

30 萬元級嘅技術，7 萬元級嘅價格，這就是 2026 款 MG4 顛覆行業價格錨點嘅殺招。唔以價位劃分技術配置，而以技術配置重構價位，MG 正喺構建一種全新嘅價值邏輯，而這種價值重構正喺瓦解傳統汽車製造業嘅等級體系，對整個 10 萬元級純電市場形成咗定價權與定義權嘅雙重碾壓。

舒適層面，7 萬元級中高配車型即搭載滿配座椅，加熱、通風、按摩、記憶功能，應有盡有。智能層面，基於地平線晶片嘅智駕輔助系統下放至 8 萬元級，高速 NOA 與全場景智能泊車體驗穩居同級頭部水準。安全層面，全系標配原本只搭載於 30 萬元級豪華車型嘅 VMC 高速防爆胎穩定系統，可喺 300 毫秒內快速響應並精準幹預突發爆胎。

外觀上，2026 款 MG4 精準踩喺年輕人審美點上，增加冰晶藍、杏仁米兩款潮流車色，黑色懸浮車頂、17 英寸星芒鋁合金輪轂，辨識度極強；仲同魯迅美術學院、先鋒藝術家蔡赟骅 Jacky Tsai 聯名設計車衣，成為年輕人嘅社交貨幣。

這種營銷打法看似輕鬆，實則需要極高嘅品類敏銳度。“潮牌化”係 MG 喺紅海搵到嘅差異化空間，但真正令其脫穎而出嘅還係“聽勸式”產品迭代哲學，唔係自上而下嘅產品定義，而係自下而上嘅需求響應。

“精算式”增長跑通正循環

喺市場策略上，MG 進行咗大膽嘅升級，由規模衝刺轉向結構優化，推進“精算式”增長——更看重真實零售質量，而非短期壓庫放量。而家，這一銷售策略，正喺被市場驗證為“正循環”。

MG4 嘅“爆款效應”正喺為 MG 帶來指數級市場擴張。數據顯示，今年 1-4 月，上汽乘用車銷售 33.4 萬輛，同比大漲 44%。其中，4 月 MG4 銷量突破 1.3 萬輛，連續 7 個月銷量破萬輛，穩居純電兩廂細分市場第一梯隊。

2026 款 MG4 上市當日，同影石聯名推出嘅 1000 輛搶殺版，只 1 分 58 秒便被一搶而空。強大市場號召力驗證咗一種假設，當品牌勢能足夠強嗰時，用戶願意為“潮”買單。而喺 MG4 衝進 10 萬輛產銷嘅同時，“隱形肌肉”體系力亦喺同步發力。

一方面，上汽乘用車南京生產基地透過優化排產、提升設備開動率、強化供應鏈協同，快速實現產能爬坡；另一方面，MG4 全面遵循上汽全球統一質量體系，生產全鏈路設置 12 道質量門、21 個過程巡檢點，品控上以嚴苛標準為市場口碑筑牢根基。

而家，MG 正處於規模量產與品牌溢價同步向上、互相賦能嘅關鍵階段。從產品策略上看，MG 選擇咗一條“潮牌 + 技術平權”嘅雙輪驅動路線。這是一個高槓桿嘅戰略選擇，因為潮牌嘅忠誠度要天然高於大眾化品牌，加埋“技術平權”快速建立起嘅認知信任，當用戶形成“MG=新潮 + 高質”嘅認知閉環後，競品嘅跟隨效應將難以撼動。

“第三引擎”正被點燃

成熟嘅體系能力與嚴苛嘅品控標準，同樣喺海外市場形成“肌肉記憶”。MG 出海模式同其他品牌截然不同，並唔係依靠低价走量搶佔份額，而係以“技術平權”為核心价值主張，實現價值出海。

截至今 年 2 月，MG 喺歐洲及英國累計交付突破 100 萬輛，成為中國品牌汽車首個達成這一里程碑嘅玩家；1-4 月，MG 歐洲市場銷量為 12 萬輛，同比增長 22%；喺 4 月剛剛落幕嘅曼谷國際車展上，MG 一舉攬下 10537 輛訂單，遠超本田、馬自達、鈴木、日產等一众日系品牌。

仲連續 11 年蟬聯中國品牌汽車歐洲銷量冠軍，MG 更加喺德國慕尼黑技術大會上，將自研嘅半固態電池技術推向全球舞台，讓海外消費者切實為中國新能源硬核技術買單。當其他品牌仲用“性價比”講故事嗰陣，MG 開始用“技術溢出”嘅方式，喺全球市場搶佔時間窗口。

憑藉全球研發、區域適配、本地運營，MG 後續仲將登陸新加坡、東歐、南美等全球更多主流市場。且隨著 2026 款 MG4 嘅上市，MG 海外市场有望激活更大增量空間，成為中國純電汽車出海價值標竿。

隨著 2026 款 MG4 嘅上市，新能源車型銷量喺 MG 總銷量中嘅占比有望進一步提升。今年年內，MG 計劃投放 13 款新能源車型，完成從單點突破到全面布局嘅戰略升級。北京車展上，MG 仲同步揭曉咗 MG 4X、MG 07 兩款全新車型規劃，全面加速新能源賽道轉型升級。

“聽勸式”口碑積累疊加“技術平權”市場聲譽，MG 不斷釋放品牌槓桿效應：海外市場以技術輸出建立高端認知，國內市場以規模效應攤薄成本，雙輪驅動互為注腳。而呢隻只係開始，當第三引擎“品牌溢價”被點燃，MG 嘅市場勢能將遠超產品維度。

場記：“冒險家”嘅野心

用 6.58 萬元起嘅定價，挑戰整個汽車製造業固有等級體系，2026 款 MG4 嘅上市，被視為一次極具創新意識與冒險精神嘅商業嘗試，改變咗純電兩廂市場嘅底層競爭邏輯。

好彩 MG4 用 8 個月達成 10 萬輛嘅成績，證明咗這一商業邏輯嘅可行性。喺 10 萬元級市場兌現技術平權，喺年輕消費群體孵化潮牌心智，MG4 嘅野心唔止係細分市場第一，而係重新劃分純電市場勢力版圖。

而家睇嚟，佢嘅贏面唔細。

日系車喺泰國嘅「鐵王位」，丟咗。

4 月 5 日落幕嘅曼谷國際車展，見證日系霸權嘅「黃昏」與中國品牌嘅「包攬」。曼谷國際車展有一項好獨特嘅傳統：官方喺展會結束嘅最後一日，公佈所有參展商嘅「成績單」。

每個展臺亦喺最後一日火速搓出一張車展期間落單量嘅 PPT，打就係明牌

今年嘅榜單令當地媒體大感意外，因為以豐田為首嘅日系車失去咗喺泰國汽車市場長達 60 幾年嘅冠軍王位。中國品牌取而代之，「霸屏」榜單。

喺落單量前 10 名嘅品牌中，中國品牌佔咗 8 個席位。比亞迪以 17,354 輛嘅落單量摘得桂冠，奇瑞旗下嘅 Omoda & Jaecoo、上汽 MG、長安 Deepal Nevo 同吉利均表現強勁。

長期霸榜嘅豐田退居第二，本田僅排喺第 10 位，而曾經風光無限嘅馬自達、日產同鈴木均未進入前 10。

曼谷國際車展係東南亞規模最大、影響力最強嘅汽車展會之一。曼谷國際車展唔單止係展覽會，更係全泰國最大嘅汽車賣場。呢份成績單被視為泰國汽車市場整年行情嘅「風向標」。車企會喺最後一日瘋狂加碼優惠，就係為咗衝刺呢份榜單嘅排名，因為排名嘅先後直接影響品牌後續一整年喺消費者心目中嘅地位。

本屆曼谷國際車展嘅規模同成交量都創下咗歷史紀錄：觀眾人數接近 180 萬人次，按年增長 12.32%；落單量超過 13 萬輛，按年增長 71.8%。

本屆曼谷國際車展見證咗中國汽車品牌喺當地嘅崛起，直接宣告咗泰國汽車工業進入咗「中泰深度綁定」嘅電動車時代。

好多人會問：點解中國品牌喺泰國突然就贏咗？答案藏喺兩個時間點入面。第一個係 2026 年，泰國正式全面实施歐 6 排放標準，傳統燃油車嘅成本被大幅拉高。第二個係更早啟動嘅「EV 3.5」政策，政府用補貼同消費稅優惠，把電動車嘅購買門檻一降再降。

日系車企喺燃油時代建立嘅優勢，喺電動車面前反而變成咗包袱。豐田、本田唔係冇電動車，但要么係「油改電」，要么定價高高在上，甚至交付遙遙無期。而中國品牌帶來嘅，係專門為亞洲市場開發嘅全新電動平台、單次充電 600 公里嘅真實續航、快充網絡嘅無縫銜接，同埋一套令泰國年輕人愛不釋手嘅智能座艙。

當然，呢份成績單都有佢嘅另一面。喺泰國，車展訂單通常只需要支付好少嘅訂金，有嘅甚至只要 2,000 到 5,000 泰銖。外媒曾指出，由於泰國汽車貸款審批趨嚴，最終會有 25% 到 35% 嘅訂單因為貸款被拒或客戶毀約而無法轉化為實際銷量。社交媒體上有人爆料，部分品牌為咗喺榜單上好睇，會喺最後幾日錄入「虛擬訂單」。

但就算咁，中國品牌喺泰國市場嘅上升趨勢係擋唔住嘅。本屆車展總落單量達到 132,951 輛，按年增長約 72%，其中電動車佔比預計超過 70%。呢個數字本身就說明：泰國消費者正係用訂金投票，投畀電動車，亦投畀中國品牌。

曼谷車展結束後，一位日系品牌嘅泰國經銷商喺社交媒體上發帖自嘲：「今年我哋唔係喺賣車，係喺見證歷史嘅葬禮。」呢句話有啲誇張，但也道出一個事實：泰國汽車工業嘅電動車時代，主角已經換咗。比亞迪用冠軍證明咗體量，奇瑞系嘅 Omoda & Jaecoo 用第三名證明咗新品牌嘅爆發力，而MG 用第四名同一萬多張訂單，證明咗長期主義喺泰國係行得通嘅。

對上汽 MG 嚟講，10,537 輛嘅落單量都係一次實實在在嘅突破。要知道，喺泰國呢個日系車盤踞咗半個多世紀嘅市場，一個中國品牌能夠喺單次車展上收穫超過一萬份訂單，放喺五年前幾乎係不可想象嘅。

MG 唔係靠「低價傾銷」突然冒出來嘅新「玩家」。從 2013 年進入泰國市場開始，上汽就選擇咗最难嘅一條路——建廠、本地化、打品牌。十幾年落嚟，MG 喺泰國嘅渠道網絡、售後體系、用戶口碑已經扎下咗根。呢次車展嘅訂單爆發，係長期積累嘅一次集中釋放。

2025 年，MG 喺泰國年銷量按年增長 57%，市佔率达 5%，成為泰國汽車市場 TOP 5。

2026 年純電兩廂市場早已進入白熱化廝殺，零跑 A10、奇瑞 QQ3 等新品紛紛入局，令呢片紅海競爭愈發殘酷。而細分市場嘅真爆款 MG4，始終以絕對實力領跑，4 月 24 日，2026 款 MG4 將喺北京車展正式上市，帶全方位升級配置強勢歸來，更帶來 1000 台與影石合作嘅聯合秒殺款，再度刷新市場性價比上限。

作為細分市場嘅常青樹，MG4 嘅爆款實力早已無需質疑。唔似市面上多數車型曇花一現嘅熱銷，全新 MG4 自去年 8 月上市以來，實現 6 個月銷量穩態破萬，2026 年 3 月更係熱銷突破 14000 台，持續穩居細分市場 Top3，徹底打破“熱銷不過三個月”嘅行業魔咒。

唔止於國內市場火爆，MG4 更係中國品牌出海嘅標竿車型。2026 年初，MG 品牌喺歐洲、英國累計交付量突破 100 萬輛，成為首個達成呢個成績嘅中國汽車品牌。今年春節期間，全新 MG4 已登陸英國、澳洲市場，後續將全面進軍歐洲大陸、新加坡、南美等全球多地，以硬核產品力征戰國際市場。

此次上市嘅 2026 款 MG4，堪稱誠意滿滿，整體升級配置價值超 5000 元，由顏值、智能、舒適到安全駕控全面進階。外觀上新增冰晶藍、杏仁米兩款潮流車色，搭配黑色懸浮車頂同 17 吋星芒鋁合金輪轂，顏值直接拉滿，輕鬆成為年輕人嘅出行潮搭；內飾同步升級星夜紫配色同雙色方向盤，座艙質感大幅提升。

智能同舒適配置更係越級下放，15.6 吋 2.5K 超清中控大屏搭配 8.88 吋主駕儀表盤，科技感拉滿；前排座椅集齊通風、加熱、按摩、記憶調節功能，搭配全新小憩模式，帶來媲美高端車型嘅舒適體驗。同時新增 437 智趣版，搭載 L2+ 級智能輔助駕駛，升級智能泊車、哨兵模式等功能，OPPO 智能座艙也迎來 10 項功能優化，新增無線 CarPlay、車外隔空喊話等實用功能，出行便捷度拉滿。

安全駕控方面，2026 款 MG4 將 30 萬級高端配置全面下放，全系標準配備 VMC 高速防爆胎穩定系統，電控反應速度低於 300 毫秒，高速爆胎都能有效規避失控風險。搭載 120kW 同級最強六合一電機，0-50km/h 加速只得 3 秒，動力強勁又平順；搭配中歐聯合調校嘅變截面後懸掛，兼顧操控同舒適性，應對各種路況都遊刃有餘。

由 6 萬級 437km 續航，到 10 萬級量產半固態電池，MG4 喺各個價位段都精準擊中用戶需求，93.8% 嘅整車得房率、超大立體後備箱，更係實現空間越級。喺競爭激烈嘅純電兩廂市場，2026 款 MG4 以加配唔加价嘅誠意，再次坐穩性價比之王寶座，4 月 24 日北京車展，呢款全球爆款即將正式登場，值得所有消費者期待。

汽勢 Auto-First | 孫金鳳

「MG4 一上市就被用戶稱為內捲王，所以今年嘅年款，我哋就再捲自己一下。」上汽 MG 品牌事業部總經理陳萃，喺 4 月 15 日嘅 MG 春季雙車鑑賞會上，對即將上市嘅 2026 款 MG4 咁總結道。

喺競爭激烈嘅純電兩廂市場，MG4 憑藉硬核實力穩居「性價比之王」，上市以來，連續 6 個月月銷超 1 萬輛，今年 3 月更加熱銷突破 14000 輛，穩坐細分市場 Top3。而家，2026 款 MG4 即將煥新上市，喺延續爆款基因嘅基礎上全面升級，再度刷新 10 萬元級純電兩廂車嘅價值標杆。

2026 款 MG4 配備全面拉滿

陳萃透露，2026 款 MG4 整體升級價值超過 5000 元，而且所有升級都嚟自真實用戶調研，客戶需要咩，MG 就加咩。例如，唔少用戶希望擁有保時捷嘅時尚藍色車身，2026 款 MG4 便新增了冰晶藍車色；好多年輕用戶鍾意個人化改裝，新車直接原廠標配黑色懸浮車頂，省去用戶後期改裝嘅成本同麻煩。

2026 款 MG4 圍繞顏值、舒適、智能、駕控、安全全維度進階，以用戶需求為導向嘅硬核配備，再度鞏固純電兩廂「捲王」地位。

外觀上，新增冰晶藍、杏仁米兩款高質感車色，搭配原廠黑色懸浮車頂同 17 英寸星芒鋁合金輪轂，視覺效果利落大氣；同時聯合魯迅美術學院打造官方改裝方案，搭配藝術家 Jacky Tsai 聯名車衣，無需改裝即可擁有潮流出圈嘅大牌氣場。

內飾採用全新星夜紫配色同雙色方向盤，座艙質感全面進階，8.88 英寸儀表搭配 15.6 英寸 2.5K 超清中控大螢幕，信息顯示清晰、交互流暢。前排座椅集加熱、通風、八點按摩、記憶調節於一體，配合新增嘅小憩模式，令日常出行嘅舒適體驗直接拉滿。

智能配置方面，新增 437 智趣版，搭載地平線 L2+ 級智能駕駛系統，支援高速 NOA 同全場景智能泊車，搭配智駕小藍燈同升級哨兵模式，安全同便捷性同步提升。OPPO 智能座艙迎來 10 項功能升級，新增無線 CarPlay 同車外隔空喊話功能，手車互聯更流暢、更智能。

駕控同安全層面，2026 款 MG4 全系標配 120kW 六合一馬達，動力強勁、加速輕快，0-50km/h 加速僅 3 秒。新車標配 VMC 高速防爆胎穩定系統，將 30 萬級高端安全配置下放，高速爆胎情況下仍可穩定控車；搭配中歐聯合調校嘅變截面後懸掛，濾震同支撐性優於普通多連桿，再經過極端環境同超 1000 小時耐久測試，安全同品質雙重可靠。

空間同性價比同樣做到同級頂尖，整車得房率高达 93.8%，後排空間媲美 B 級車，98L 下沉式立體後備箱實用性拉滿。新車以 6 萬級起步價，喺各價位段均實現同級唯一優勢，真正做到入門即高配、低價不低配。

4 月 24 日，2026 款 MG4 將會喺北京車展正式上市，同期推出 1000 台 MG×影石聯合搶購款。

MG 家族首款 SUV MG4 X 亦會喺北京車展同步亮相。新車同樣以「配備拉滿」為核心競爭力，致力於打造 A 級純電 SUV 嘅滿級標杆，同 2026 款 MG4 形成雙車合力，進一步拓寬 MG 品牌喺純電市場嘅覆蓋版圖。

國內熱銷全球火爆 MG 品牌再添強援

MG4 嘅爆款實力，唔只體現在國內市場，更喺全球舞臺大放異彩，成為中國純電出海嘅標杆。

喺國內市場，MG4 打破「熱銷不過三月」魔咒，連續 6 個月穩穩實現月銷破萬輛，成為 10 萬元內家用代步首選。

喺海外市場，MG 品牌更加勢不可擋：2026 年初，MG 喺歐洲、英國累計交付突破 100 萬輛，成為首個達成呢一里程碑嘅中國汽車品牌。全新 MG4 已登陸英國、澳洲，即將進入歐洲大陸、新加坡、東歐、南美等市場，以全球品質征服海外用戶。

憑藉極致性價比、越級空間動力同全球統一安全標準，MG4 喺歐洲同主流合資品牌正面競爭，成為中國汽車「走出去」嘅實力名片。2026 款 MG4 全面升級，搭配即將亮相嘅 MG4 X 純電 SUV，將進一步強化產品競爭力，為 MG 品牌全球熱銷再添把火，持續鞏固中國品牌喺全球純電市場嘅領先地位。

上汽乘用車嘅「壓艙石」與「全球牌」。

如今，純電兩廂市場已經係一片刀刀見紅嘅戰場。零跑 A10、奇瑞 QQ3 等新玩家密集入場，價錢同配置嘅纏鬥愈趨白熱化。

就喺呢個關口，上汽乘用車旗下 MG 品牌亮出自己嘅答案——2026 款 MG4。

呢款被官方稱之為「加到瘋狂」嘅年度改款車型，帶住價值 5000 蚊嘅配置升級，嘗試喺即將開幕嘅 2026 北京車展上再次證明：真正嘅爆款，唔會輕易被撼動。

MG4 點解要加碼？一組數據足以說明佢對於 MG 品牌乃至上汽集團嘅分量。

01

上汽集團發布嘅 2026 年 3 月產銷快報顯示，今年第一季度，上汽集團累計批售 97.3 萬輛，同比增長 3%，零售達到 100.8 萬輛，成為第一季度唯一零售破百萬嘅國內車企。

喺行業整體承壓嘅背景下，帶動增長嘅引擎正係自主品牌。

第一季度，上汽自主品牌銷量達 65.7 萬輛，同比增長 9.3%，佔集團總銷量嘅 67.6%，較去年同期提升近 4 個百分點。其中，上汽乘用車第一季度銷售 23 萬輛，同比大漲 40.4%，增速位居集團前列。

具體到名爵品牌，行業數據顯示，2026 年 3 月名爵品牌批售量超 8 萬輛，第一季度累計批售超過 20 萬輛。而 MG4 一輛車，3 月批售就達到 1.5 萬輛，自去年 8 月上市以來已連續 6 個月實現月銷破萬。

喺新能源市場，「熱賣不過三個月」係常態，MG4 嘅持續性無疑打破咗呢個魔咒。

更值得注意嘅係，第一季度上汽乘用車新能源車銷量達 8.5 萬輛，同比激增 214.6%。而同期上汽集團整體新新能源車銷量同比下降 10%。

兩相對比，MG4 作為上汽乘用車新能源陣營嘅主力，佢嘅貢獻不言而喻。可以說，喺集團新能源板塊短期承壓嘅情況下，MG4 充當咗自主品牌新能源嘅「穩定器」。

對 MG 品牌嚟講，MG4 唔止係一款產品，而係整個品牌喺新能源轉型期嘅「壓艙石」。佢嘅成績證明：喺充分競爭嘅市場入面，真正能打嘅產品從來唔缺銷量。

02

MG4 嘅價值唔止喺國內。2026 年初，MG 喺歐洲、英國嘅累計交付量正式突破 100 萬輛，成為首個達成該成就嘅中國汽車品牌。其中，純電動汽車達 31.7 萬輛，僅英國市場就超過 10 萬輛。

這意味著中國汽車品牌喺歐洲已唔再係「外來者」，而係被主流市場接納嘅參與者。

回顧 MG 嘅歐洲軌跡：2021 年銷量首次破 5 萬，2022 年躍至 10 萬級，2023 年突破 20 萬，2025 年已超 30 萬輛級。呢種翻倍式增長背後，MG4 係最鋒利嘅尖刀。今年春節期間，全新 MG4 已登陸英國同澳洲，其後仲會進入歐洲大陸、新加坡、東歐、南美等市場。

由集團層面睇，第一季度上汽海外市場累計銷售 32.5 萬輛，同比增長 48.3%。連續 11 年蟬聯中國品牌歐洲銷量冠軍嘅 MG，第一季度喺歐洲銷售超過 9 萬輛，同比增長 20%。

MG4 正係呢張「中國名片」上最亮眼嘅標識——佢喺安全標準、智能配置同駕控體驗上，都達到咗全球市場嘅入門門檻。

03

回到 2026 款 MG4 產品本身。新車新增冰晶藍、杏仁米兩款車色，前者係保時捷同款高端質感，後者以淡雅格調擊中年輕審美。黑色懸浮車頂同 17 吋星芒輪轂令整車更利落、更具運動感，省去咗用戶其後改裝費用。

座艙內，15.6 吋 2.5K 超清大螢幕搭配 8.88 吋儀表板，右側新增卡片模式，音樂、里程、胎壓監測一屏盡顯。全新星夜紫內飾與雙色方向盤，喺細節處透出越級精緻感。

真正令競爭對手坐唔住嘅，係前排滿配座椅——加熱、通風、八點按摩、記憶調節全部拉滿，配合全新小憩模式，一鍵將座艙變作私人休憩空間。呢種配置，以往好難出現喺 6 萬級車型上。

智能化方面，新增嘅 437 智趣版搭載地平線智駕方案，高速 NOA 同智能泊車達到同級領先水平。

泊車場景全面升級：車頭可直接泊入、DIY 自訂車位、斷頭路泊車、低速實時尋庫等。OPPO 智能座艙嘅 10 項功能升級，加上新增嘅無線 CarPlay 同車外隔空喊話功能，令手車連繫體驗再進一步。

安全駕控係今次升級嘅亮點。2026 款 MG4 全系標配 VMC 高速防爆胎穩定系統，電控反應低於 300 毫秒，可快速檢測並干預。

即使高速爆胎，車輛都能有效規避失控風險——呢種配置以往只喺 30 萬級車型出現，而家下放至 6 萬級。

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回睇 2026 款 MG4 嘅升級，佢唔係一次簡單嘅年度改款，而係一場精準嘅市場卡位。

喺競爭最慘烈嘅 10 萬級純電兩廂市場，當對手仲喺度堆砌花哨配置時，MG4 揀咗更務實嘅路線：將安全、智能、舒適呢啲用戶真正關心嘅核心體驗，用最高嘅性價比交付出嚟。

對 MG 品牌，MG4 係新能源轉型嘅關鍵棋子；對上汽乘用車，佢係銷量增長嘅引擎；對上汽集團，佢係全球化戰略嘅一張王牌。

4 月 24 號，北京車展，2026 款 MG4 將正式上陣，到時 MG 仲會推出同影石合作嘅 1000 台秒杀款。呢款加到瘋狂嘅純電兩廂車究意能掀起幾大波瀾，值得市場拭目以待。

4 月 24 日，2026（第十九屆）北京國際汽車展覽會正式開幕，上汽名爵旗下全球爆款純電兩廂車——2026 款 MG4 正式亮相。新車以配置價值升級超過 5000 元、外觀煥新、智能進化、安全拉滿嘅硬核實力，再次刷新 10 萬內純電車型價值標杆，同步推出同全球 3D 影像巨頭影石合作嘅 1000 台聯合閃購款，先到先得，持續領跑純電兩廂細分市場。

全球爆款穩坐 C 位 6 個月穩態破萬 海外持續熱銷

作為純電兩廂市場嘅真爆款，MG4 自上市以來持續領跑細分賽道。數據顯示，新車 3 月熱銷突破 14000 台，自去年 8 月上市後實現 6 個月穩態破萬，穩居細分市場 Top3，徹底打破「熱銷不過三個月」嘅行業魔咒。

唔止國內熱銷，MG4 更係中國品牌出海標杆。2026 年初，MG 喺歐洲、英國累計交付量突破 100 萬輛，成為首個達成百萬銷量嘅中國汽車品牌。今年春節期間，全新 MG4 已經登陸英國、澳洲市場，即將全面進軍歐洲大陸、新加坡、南美等全球市場，彰顯中國純電車型嘅全球競爭力。

外觀全面煥新 冰晶藍 + 星夜紫 自帶潮玩屬性

2026 款 MG4 喺設計上全面升級，精準契合年輕用戶審美需求。新車新增冰晶藍、杏仁米兩款車色，其中冰晶藍採用保時捷同款配色，高端質感拉滿；搭配全新黑色懸浮車頂，視覺層次更鮮明，省去後期改裝成本。內飾同步推出星夜紫全新配色，搭配雙色多功能方向盤，低調中盡顯精緻。全新 17 英寸星芒鋁合金輪轂加持，進一步強化運動氛圍。此外，新車聯合魯迅美術學院打造官方改裝方案，推出 MG4 X 先鋒波普藝術家 Jacky Tsai 聯名車衣，令出街更具個性潮范。座艙體驗越級 滿配座椅 + 雙大屏 智能交互再升級

內飾質感與科技感同步進化，新車搭載 8.88 英寸主駕儀表盤 + 15.6 英寸 2.5K 超清中控大屏，同級最大尺寸帶來極致視覺體驗，儀表盤新增卡片模式，音樂、里程、胎壓等資訊一屏盡覽。

舒適配置直接拉滿，前排座椅集成加熱、通風、八點按摩、記憶調節四大功能，搭配全新升級小憩模式，一鍵切換舒適休憩空間，實現 10 萬級車型罕見嘅滿配體驗。

智能交互方面，OPPO 智能座艙迎來 10 項功能升級，支援全量 APP 語音調度，可實現語音點外賣等全鏈路操作；新增無線 CarPlay，蘋果用戶上車即連；車外隔空喊話功能上線，挪車、溝通更便捷。

智駕實力躍升 L2 + 級輔助 泊車場景全面覆蓋

2026 款 MG4 新增 437 智趣版車型，搭載地平線智能駕駛輔助方案，基於博弈大模型實現 L2 + 級智能輔助駕駛，高速 NOA 同智能泊車體驗同級領先。

智能駕駛輔助小藍燈直觀顯示工作狀態，提升人車交互安全感。泊車功能全面升級，支援車頭直接泊入、DIY 自訂泊車、智駕泊車速度調節、斷頭路泊車、手機可視化泊車等場景，覆蓋全場景停車需求；哨兵模式同步優化，反應更快、更省電，全方位守護車輛安全。

駕控安全拉滿 高速爆胎唔失控 6 萬級享 30 萬級配置

安全與操控層面，2026 款 MG4 將 30 萬級高端配置下放，樹立同級安全新標杆。新車標配 VMC 高速防爆胎穩定系統，電控反應速度低於 300 毫秒，高速爆胎時可快速干預，有效避免車輛失控，大幅提升行駛安全性。

底盤採用變截面後懸架，由中歐團隊聯合調校，濾震效果優於低成本多連桿結構，實現「高速有支撐、低速有緩衝」。動力上全系標配 120kW 六合一電機，0-50km/h 加速僅 3 秒，0-100km/h 加速 7.2 秒，兼顧強勁性能與低電耗表現。

性價比再突破 6 萬級覆蓋 437km 續航 精準擊中用戶需求

2026 款 MG4 延續高性價比優勢，打造 6 萬 - 10 萬級全價位段精準佈局：6 萬級唯一 437km 續航、7 萬級唯一 8155 芯片 + OPPO 智行、8 萬級唯一 360° 防曬、9 萬級唯一地平線智駕 + 530km 續航、10 萬級唯一量產半固態電池，全方位滿足用戶核心需求。

空間方面，新車憑藉 CTB 電池車身結構，實現 93.8% 整車得房率，後排空間媲美 B 級車，搭配 3 層立體後備廂與 98L 超大下沉儲物空間，儲物能力同級領先。

作為上汽名爵面向全球市場嘅重磅車型，2026 款 MG4 以外觀、智能、舒適、安全、性價比五大維度全面升級，持續夯實純電兩廂市場「卷王」地位。隨著北京車展正式上市，呢款全球爆款車型將進一步鞏固市場優勢，為用戶帶來更高價值嘅純電出街選擇。

在2026年的中国汽车市场，如果说哪个细分赛道已经“杀”红了眼，纯电两厢车一定榜上有名。随着零跑A10、奇瑞QQ3等新玩家的密集入局，这片红海早已容不下任何“躺平”的选手。然而，真正的爆款从不畏惧内卷——MG4，这个持续霸榜细分市场Top3的名字，又一次选择主动出击。

近日，在MG4家族双车春季品鉴会上，2026款MG4正式亮相。作为一款已实现6个月稳态破万、3月热销突破14000台的“真爆款”。今年春节期间，全新MG4已登陆英国和澳洲，并将迅速进入欧洲大陆、新加坡、东欧、香港、南美等市场。用一句话概括：有些中国车只在家门口卷，MG4反手就在全球卖爆。

2026款MG4并未选择小修小补，而是以一种近乎“加疯了”的姿态，正试图重新划定纯电两厢市场的性价比天花板。

全维度“加码”

如果说老款MG4已经靠“综合性价比”打出了名号，那么2026款的做法更加简单粗暴。在原有基础上，定价依然锚定6-10万级区间，但从时尚、精致、舒适到智驾、操控、互联，六大维度全面加码。

纯电小车长期以来被诟病“车色单调、设计平庸”，2026款MG4直接打破这一印象。新增的冰晶蓝为保时捷同款配色，自带高端质感；杏仁米则更显格调淡雅。配合全新黑色悬浮车顶和17英寸星芒铝合金轮毂，整车视觉更显利落与力量感。

座舱内部同样不落下风，全新内饰配色星夜紫搭配双色方向盘，简约中透出高级感。更有意思的是，MG4还联动中国最高美术学府鲁迅美术学院，邀请艺术专业设计师共创官方改装方案，并与先锋波普艺术家Jacky Tsai推出联名车衣。可以说，这不仅是代步工具，更是一台“年轻人的第一台轻改装神车”。

舒适性方面，以往只在20万级以上车型才能见到的“满配座椅”，如今被2026款MG4下放到了10万以内。前排座椅集成加热、通风、八点按摩与记忆调节功能，配合全新升级的小憩模式，一键即可将座舱变成私人休憩空间。

智能座舱方面，15.6英寸2.5K超清大屏同级最大最清晰，8.88英寸主驾仪表盘右侧新增卡片模式，音乐、里程、胎压一屏尽显，组成信息交互核心。OPPO智能座舱也完成了10项功能升级，手车互联进一步打通。用户甚至可以语音指令“帮我点上一次吃过的外卖”，车机即可连贯完成全链路操作。新增的无线Carplay则为苹果用户带来上车即连的无感体验。

2026款MG4新增了437智趣版，搭载地平线基于博弈大模型智能驾驶辅助方案，高速NOA与智能泊车体验均处于同级领先水平。泊车场景全面升级：车头可直接泊入，DIY泊车可自己“画”停车位，断头路泊车、低速实时寻库、手机&车机泊车可视化等功能一应俱全。哨兵模式也得到升级，功能多、反应快、超省电。

值得一提的是，新车还配备了智能驾驶辅助小蓝灯，直观显示辅助驾驶状态，提升人车交互的安全感。

操控安全“降维打击”

如果说上述升级属于“锦上添花”，那么2026款MG4在操控安全上的动作，则堪称“降维打击”。

新车全系标配120kW同级最强动力，0-50km/h加速仅3秒，0-100km/h加速7.2秒。更重要的是，它将原本只出现在30万级以上车型的VMC直线爆胎控制进行了全系下放。该系统电控反应速度低于300毫秒，可快速检测并干预，即便在高速爆胎的极端场景下，也能有效规避车辆失控风险。

底盘方面，2026款MG4采用变截面后悬架，其表现优于许多低成本多连杆结构。该后悬架由中欧团队联合测试标定，历经上千次仿真验证、跨越两冬两夏的极端环境实车测试，以及超过1000小时的中国复杂工况耐久测试。大厂调校背书，确保了“高速有支撑，低速有缓冲”的行驶质感。

MG4“等不及”对手

纵观2026款MG4的升级清单，你会发现它的策略异常清晰：在每一个价位段，精准击中用户的核心需求。

6万级唯一437km续航、7万级唯一8155芯片+OPPO智行、8万级唯一360°防晒、9万级唯一地平线智驾+530km续航、10万级唯一量产半固态电池——从续航到智能，从舒适到安全，MG4在每个价格锚点上都做到了“人无我有，人有我优”。

而整车得房率高达93.8%，后排空间媲美B级车，加上同级唯一的3层立体后备厢以及98L超大下沉储物空间，让它在空间实用性上也毫不妥协。

在纯电两厢市场陷入“配置堆料”内卷的当下，2026款MG4的这次升级，并非简单的参数竞赛，而是一次对用户真实场景需求的深度回应。尤其是VMC直线爆胎控制、满配座椅、15.6英寸大屏等高阶配置的下放，正在将“性价比”这个词，从单纯的价格战，推向价值战的更高维度。

当对手还在追赶MG4上一代产品的脚步时，它已经再一次，把起跑线向前推进了一大截。

2026年的中国纯电两厢市场，早已不是“激烈”二字所能概括。零跑A10、奇瑞QQ3等新玩家蜂拥入场，价格战、配置战、续航战轮番上演，消费者眼花缭乱，车企疲于应战。然而，就在这片红海的最深处，有一个名字始终稳坐C位——MG4。

3月热销突破14000台，连续6个月稳态破万，持续霸榜细分市场Top3——这不是昙花一现的爆款神话，而是真刀真枪打出来的市场地位。如今，这位“纯电两厢性价比之王”再度出手，2026款MG4携全面升级的硬核配置，向市场释放出一个清晰信号：卷王，更卷了。

配置加码，价值5000元的升级诚意几何？

如果你以为年度改款只是“换换颜色、加加配置”的例行公事，那2026款MG4会让你重新理解什么叫“加疯了”。

新增冰晶蓝、杏仁米两款车色，前者是保时捷同款高端质感，后者则以淡雅格调击中年轻用户的审美痛点。搭配全新黑色悬浮车顶和17英寸星芒铝合金轮毂，整车视觉更加干脆利落、力量感十足——这不是一台普通的代步小车，而是一件可以随时出片的“潮流单品”。

进入车内，15.6英寸2.5K超清大屏与8.88英寸主驾仪表盘构成同级最大、最清晰的数字座舱。右侧新增的卡片模式，让音乐、里程、胎压监测一屏尽显，信息读取从未如此从容。全新星夜紫内饰配色与双色方向盘的组合，则在细节处透露出超越级别的精致感。

而真正让竞品“坐不住”的，是前排满配座椅的越级下放——加热、通风、八点按摩、记忆调节全部拉满。配合全新升级的小憩模式，一键开启，座舱秒变私人休憩空间。这种配置水平，放在两年前，你很难想象会出现在一台6万级车型上。

智能平权：10万级也能拥有大牌智驾

智能化是2026年新能源市场的核心战场，而MG4选择了一条“技术下放”的激进路线。

新增的437智趣版，搭载地平线智能驾驶辅助方案，基于博弈大模型，高速NOA与智能泊车体验达到同级领先水平。智能驾驶辅助小蓝灯的加入，让人车交互更加直观安全。泊车场景更是全面升级：车头泊入、DIY自定义车位、断头路泊车、低速实时寻库……可以说，只要你能想到的停车场景，MG4都能从容应对。

哨兵模式的升级同样值得关注——功能多、反应快、超省电，全方位守护车辆停放安全。再加上OPPO智能座舱的10项功能升级，用户只需动口不动手，就能实现全量APP语音调度，甚至说出“帮我点上一次吃过的外卖”，车机就能连贯完成复购操作。这种体验，已经超越了传统意义上“车机互联”的范畴，真正让MG4成为一个智慧移动终端。

安全，才是最大的豪华

在新能源市场，很多车企喜欢堆砌“花哨配置”来吸引眼球，却往往忽略了最根本的安全底线。2026款MG4的做法恰恰相反——把30万级的驾控安全技术，下放到6万级车型上。

标配VMC高速防爆胎稳定系统，电控反应速度低于300毫秒，可快速检测并干预。即便处于高速爆胎场景下，车辆也能有效规避失控风险。这不是实验室里的理论数据，而是真正能救命的硬核技术。

底盘方面，变截面后悬架的成本和技术难度远超普通低成本多连杆。通过与欧洲团队共同开发的黄金滤震曲率设计，配合悬挂杆头、中、尾部不同的精准截面变化，大幅减少左右车轮相互震动干扰，实现“高速有支撑、低速有缓冲”的越级行驶品质。加上中欧团队联合测试标定、上千次仿真验证、跨越两冬两夏的极端环境测试，以及超过1000小时的中国复杂路况耐久测试——这套底盘调校的含金量，远非简单堆料可比。

动力层面，标配120kW同级最强动力，0-50km/h加速仅3秒，0-100km/h加速7.2秒，高速超车从容不迫。而10万级唯一量产半固态电池的搭载，更是将续航和安全推向了新的高度。

写在最后：MG4的“爆款密码”还能复制吗？

回顾MG4的崛起之路，你会发现一个有趣的现象：它不是靠单一维度的“极致”取胜，而是在每一个用户关心的维度上，都做到了“比同级多一点”。

6万级唯一437km续航、7万级唯一8155芯片+OPPO智行、8万级唯一360°防晒、9万级唯一地平线智驾+530km续航、10万级唯一量产半固态电池——从续航到智能、从舒适到安全，每个价位段都精准击中用户核心需求。再加上93.8%的整车得房率、媲美B级车的后排空间、98L超大下沉式后备厢，MG4已经把“越级”二字刻进了产品基因。

更值得关注的是其全球视野。2026年初，MG在欧洲、英国累计交付量正式突破100万辆，成为首个达成百万销量的中国汽车品牌。全新MG4已登陆英国、澳洲，即将进入欧洲大陆、新加坡、东欧、香港、南美等市场——这不仅是卖车，更是一次中国汽车工业能力的全球化输出。

对于那些还在观望的消费者来说，或许只有一个问题值得思考：当一台6万级的车，已经把空间、智能、安全、操控、续航全部拉满，你还有什么理由去选择别人？