MG 07 hit the core issue MG faces right now: How can a brand that has regained success overseas return to its domestic market to gain the same presence and recognition? Chen Cui proved one thing, taking on difficulties head-on: Grappling with the toughest opponents. Only through true localization for the Chinese market, connecting yesterday's MG and today's MG, can Chinese users who truly love MG emerge.

Written by | Smart Driving Network, Ling Jiang‍‍

Edited by | Lang Lang Shan and Ming Zhi Shan

Chen Cui, born inthe year 1990 still retains a rare youthful spirit.

On June 29, during the MG 07 styling design live stream, which was interrupted after netizens were moved to tears, it was exactly Chen Cui's first anniversary asGeneral Manager of SAIC MG Brand Business Unit, and MG 07 is clearly the product he values most.

MG 07 targeting the Xiaomi SU7 in product definition is indeed true, and Chen Cui being criticized and directly confronted by netizens is also true.

A brand head being scolded off the live stream is not strange today; the difficulty lies in how to deconstruct online biases and stand up again to let the public accept their product.

So-called youthful spirit includes both a serious attitude and an obstinacy for victory.

01.

MG Gains a 'Chinese Flavor'

In #MGGeneralManagerLiveStreamAttacked becoming a hot topic in the car circle and trending on hot searches for two days, on July 2, MG held a static review event quickly at the SAIC Design Center, where Chen Cui directly came clean to the media:

「Yes, I copied, but I copied the MG brand.」

In 1955, the MGA model first introduced the two-stage shoulder line; in 1957, the EX181 was equipped with a clamshell hood; the MGB GT launched in 1965 began captivating the boys and girls on London streets with its fastback styling.

MG's history as a British brand was unexpectedly presented to Chinese next-generation consumers in a debate.

The design of MG 07 is 'copying from its own heritage'.

On July 23, MG rode the wave to release Chen Cui's personal Rap single 'WO CHAO (I Copy)'.

Chen Cui played the guitar and shouted at the camera 'I copy from my own heritage, I have more confidence than you'.

At the MG7 launch event on July 27, new Rapper Chen Cui invited MG's 'grandpa-era' sports cars onto the stage.

MG was established in 1924, the MG name is the abbreviation ofMorris Garages, Morris is the first letter of the founder of MG, Morris, and Garage is exactly the garage where Morris started his business, does it sound like Xiaopeng and Li Xiang building cars today?

Morris's dream was to create affordable sports cars distinct from expensive Ferraris and Aston Martins; his lightweight convertible sports car M-Type Midget launched in 1928 became a classic MG car series selling for more than half a century, accepted by ordinary British people through 'speed, handling, accessible pricing' by participating in many British hill climbs and rallies.

A century later on the mysterious continent of the East, whether entrepreneur Lei Jun was inspired by Morris when launching his first car product SU7 in 2024, we do not know.

We are just surprised to find that history is sometimes so similar; the difference sometimes is just people from different eras演绎ing different spirits of the times.

After SAIC owned the MG brand in 2005, it began a new history of production in China and global sales; from then on it had a Chinese name: MG.

A magical scene is that MG quickly became one of the most representative samples in the narrative of Chinese brands going global.

Official data from SAIC shows MG has ranked first in European sales for Chinese brands for 11 consecutive years; in January-June 2026, MG sold over 190,000 units cumulatively in Europe, with year-on-year growth exceeding 20%, and cumulative historical sales passed the million unit threshold in February of this year.

Based on MG's single-month sales of 30,292 units in Europe in May 2026, it ranked 15th in the entire European passenger car market, accounting for 44.5% of total Chinese brand sales.

Over the past century, MG's good reputation established in Europe, leveraging China's complete vehicle manufacturing system, has not only quickly regained life in the European market but also established footholds in Australia, New Zealand, Mexico, the Middle East, and Thailand, restarting overseas production, setting up factories in Thailand, the UK, and South America, becoming a global brand once again, and this time it is fully led by Chinese automotive professionals.

However, unfortunately, flowers blooming outside the wall did not bring favor inside.

The live stream incident on June 29 actually revealed a harsh truth: MG, which is dominating everywhere in overseas markets, actually lacks emotional connection when facing domestic users; 'British style' not only feels veiled to today's next-generation users but also lacks attraction.

The aesthetic labels MG has established overseas: Young, Sporty, Coupe-like, Emphasizing Visual Posture have not gained strong recognition in the Chinese market; it can even be said there is no desire to understand.

As Chen Cui introduced the MG 07 styling like counting treasures, the live stream's danmu was flooded with questions like 'Copying Porsche', 'Looks like Xiaomi SU7', 'Porsche-ish' etc. MG's history is too long, and today's digital natives do not care what design languages British brands from the 1950s and 1960s used.

And after Chen Cui directly quoted Lei Jun's famous saying 'No detail is plagiarized' to counterattack, the comment section quickly erupted into a battle: 'Can you compare to Lei Jun?', 'Do you deserve to quote Mr. Lei?'.

The new car design show turned into an idol defense battle.

Luckily, the post-90s Chen Cui did not continue to retreat after withdrawing the broadcast choking up; instead, unexpectedly in a public opinion crisis, he broke down a wall, a wall spanning between British brands and the Chinese market after de-mystifying Western brands, where emotions increasingly grew distant.

MG was born in the UK, but today its products inside and out are already pure Chinese cars. The hot sales in its overseas market have made MG's management cling tightly to the 'British style' to emphasize its identity inheritance for many years, and they could not establish a deep emotional link with the Chinese market.

After going through a storm of public opinion where enemies become friends, Chinese next-generation consumers have developed a desire to know MG, and MG finally has the youthful spirit only found in the Chinese market.

It started in Britain, traveled 100 years, and under the leadership of China's youngest generation of automotive professionals, it finally has a Chinese flavor.

MG 07's length, width, and height are 4886/1900/1485mm, wheelbase 2825mm, featuring integrated stamped clamshell hood, frameless doors, 5-position adjustable electric wing, and hatchback fastback styling, drag coefficient 0.23 Cd.

As a low-slung coupe, MG 07 achieved a space utilization ratio of 87%; in terms of storage capacity, MG 07 owns the world's largest 168-liter frunk for a sedan.

SAIC Passenger Vehicle Vice President and Sales General Manager Zhang Liang described this space performance as 'balance of the Impossible Triangle of styling, space, and range' in communication with the media.

「This is the coupe genes and technical foundation.」

In Zhang Liang's view, the coupe's 'Impossible Triangle' is a design challenge existing in the industry for a long time:

Fastback streamlined styling lowers the roof, sacrificing rear seat space; if raising the roof to gain a spacious cabin, it will compromise aerodynamics and styling.

Breaking the 'Impossible Triangle' means MG 07 will no longer return to the old road of 'Sports sedan = niche preference' in the fuel era, but will integrate the emotional value of a coupe into a framework that can cover more mainstream family users and young urban users.

They infused 'family experience' into a performance coupe, equipped with a 30L dual-zone freezer, zero-gravity seats, 21-speaker panoramic sound system, and Momenta's City NOA.

MG 07 carries Chen Cui's youthful spirit and also entrusts the hope of the SAIC Group to win over mass users in the pure electric market.

MG 07 is an intelligent coupe that can only be manufactured in China.

02.

Get 300k Value out of 150k

In the puzzle piece planned by SAIC Group, after solidifying the base market, MG will focus entirely on the 100,000-200,000 yuan core range, and launch a new electric coupe in the second half of the year to promote 'technology accessibility' to continue exploring downwards.

MG 07 was born with such a mission, but before MG 07 launched, this was already a red-hot market.

For MG 07's competitors, Chen Cui set three screening criteria: 840km range, 800V high-voltage platform, and LiDAR hardware representing intelligence.

Adding the three, Chen Cui screened out 10 target models from 864 new energy vehicles in the domestic market:

Removing Zeekr 009 and Yangwang U7 with large price differences, the eight models opposite MG 07 are: Xiaomi SU7, BYD Tang, BYD Seal 08, Zeekr 007, Denza Z9GT, Voyah Zhiyin, Luxeed S7, and Qijing GT7, with an average starting price of 255,000 yuan.

Among them, of course, including the Xiaomi SU7 that triggered public opinion waves.

Facing the above eight star competitor models, Chen Cui and MG's strategy was extremely direct and rough: lower prices.

MG 07's entry-level 650 Comfort Edition is equipped with a 67kWh semi-solid-state battery, CLTC range 650km, and all models come standard with mCDC smart electromagnetic suspension with 200 damping adjustments per second, with a pre-sale price of only 125,900 yuan.

The two versions with real killing power are the 135,900 yuan 610 LiDAR version and the 155,900 yuan 845 LiDAR version: the former gives 'world's only mass-produced, stable charging/discharging at minus 30 degrees' semi-solid-state battery + Momenta R7 World Model + LiDAR, the latter directly mounts 91kWh CATL ternary lithium battery + 800V high-voltage platform + 5C super fast charging, CLTC range 845km.

Among them, MG 07 is first equipped with Momenta R7 Reinforcement Learning World Model, equipped with Xheart X7 large model dedicated chip and integrated LiDAR, supporting City NOA and full-scenario memory parking. 

SAIC is Momenta's largest institutional shareholder; this solution was originally reserved for 300,000 yuan class models, now downgraded to models starting from 135,900 yuan.

According to industry conventions, the final official launch price usually has another 5,000 to 6,000 yuan room to drop, which means the 845 LiDAR version has a chance to enter below 150,000, and the 610 LiDAR version may burst into below 130,000.

Did MG 07 use hardware specs roughly halved the price, meaning SAIC decided to lose money just for the sake of hype?

Facing this question, Zhang Liang's answer was also very direct:

「Definitely won't do loss-making business.」

He stated in communication with the media that MG's next core direction is to maximize value, not simply make a fuss on prices.

He summarized two MG 'value methodologies' to the media:

First is Scale and Modularity—MG 07 is built on SAIC's next-gen global architecture; batteries, chassis, and core modules can be shared by multiple models; suppliers conduct forward-looking joint development based on expectations of sales volume, amortizing costs through scale.

Second is Technical Integration—18-in-1 active heat dissipation electric drive lowers costs while releasing space and improving performance. 

MG 07 has the potential to achieve making a 150,000 yuan car into a 300,000 yuan car's configuration without losing money.

But cars are ultimately a scale industry; without enough sales to amortize costs, everything will return to illusion.

Chen Cui revealed a set of data to the media after the launch event: the order volume within 50 minutes of the event start reached the level of 3 hours after MG4 launched; pre-launch overall user heat was about twice that of MG4.

Subsequently, official data showed: MG 07 pre-order 20-hour small reservations broke 21,000 units, doubling compared to MG 4 same period.

This number, of course, cannot be directly equated to terminal sales, but it at least shows that the first round of stimulus from price and configuration worked, and consumers are willing to take a serious look at MG.

Final Thoughts:

MG's base today is still the overseas market; in the short term, overseas sales greater than domestic may not change.

But uncertainty in the overseas market environment is also increasing.

Discussions around EU tariffs and local production have been going on for a while.

Some media reported that pure electric models sold by SAIC/MG in the EU face an additional tariff of 35.3%; after stacking with the existing 10% base tariff, tax burden pressure is significantly raised. In response, MG is also advancing its European factory construction plan to cope with the new trade environment.

For MG, this means the rhythm of expansion along the export dividend in the past is entering a more complex stage: channels, policies, costs, capacity layout, all need to be re-calculated next.

This also makes it more urgent for MG to develop the Chinese local market than before.

Unlike many Chinese local brands deeply layouting going global, MG wants to take a reverse global path where success abroad strengthens domestic presence; changing the 'strong overseas, weak domestic' sales structure, the difficulty here is on par with many joint venture brands trying to keep up with the rhythm of the Chinese market.

MG's advantage is it has local talent who understand the Chinese market best; for the young Chen Cui, what he needs to do most is both respect MG's history and glory, and also prevent this heavy history from becoming a burden for MG to contact Chinese next-generation users.

What MG needs today is not a new overseas good news; it needs a main product that can stand in the Chinese market to help the brand re-calibrate its identity.

MG 07 undertakes exactly this role.

However, there are always people in the industry who like to tell a car story too grand, as if one launch event can rewrite brand destiny.

MG 07 of course cannot bear the bet of deciding the outcome in one battle.

But MG 07 is a beginning; it hit MG's core issue right now: How can a brand that regained success overseas leveraging China's three-electric and intelligent technologies return to the domestic market to gain the same presence and recognition?

Chen Cui proved one thing, taking on difficulties head-on: Grappling with the toughest opponents.

Only through true localization for the Chinese market, connecting yesterday's MG and today's MG, can Chinese users who truly love MG emerge.

MG07 踩中咗 MG 而家最核心嘅問題：一個喺海外重獲成功嘅品牌，點樣回到國內，獲得同樣嘅存在感同認知度？陳萃證明咗一件事，迎難而上：同最難纏嘅對手滾打在一起。只有 MG 真正嘅中國化，連結起昨天嘅 MG 同今日嘅名爵，先至有真正熱愛 MG 嘅中國用戶。

文丨智駕網 零醬‍‍

編輯丨浪浪山與明知山

出生於1990 年出生嘅陳萃仲保留住一股難得嘅少年意氣。

喺 6 月 29 日MG07 嘅造型設計直播上被網友氣哭最終中斷直播嗰陣，正正係陳萃出任上汽 MG（名爵）品牌事業部總經理剛滿一週年嘅日子，而 MG07 顯然是佢最睇重嘅一款產品。

MG07 喺產品定義上對標小米 SU7 當然係真嘅，陳萃同 MG07 被網友諷刺、直怼都係真嘅。

一家品牌負責人被罵落播喺而家並唔奇怪，難嘅係點樣拆解網絡間嘅偏見，同重新站出嚟令大眾接受自己嘅產品。

所謂少年意氣，既有認真嘅態度，又有爭勝嘅執拗。

01.

MG 有咗「中國味」

喺#MG 總經埋直播被沖 成為車圈熱點上熱搜兩日之後，7 月 2 日，MG 喺上汽設計中心迅速舉辦咗一場靜態品鑒會，陳萃面對媒體直接「攤牌」：

「我就係抄嘅，但我抄嘅係 MG 品牌。」

1955 年 MGA 車型即首次推咗出雙段肩線、1957 年 EX181 即配備咗蚌式機蓋，1965 年上市嘅 MGB GT 就以溜背造型開始俘獲倫敦街頭嘅少男少女。

MG 作為英倫品牌嘅歷史喺一場爭論中意外呈現在中國新生代消費者面前。

MG07 嘅設計係喺「抄自己嘅家底」。

7 月 23 日，MG 趁熱打鐵發佈咗一首陳萃個人 Rap 單曲《WO CHAO（我抄）》。

陳萃彈住吉他對著鏡頭喊「我抄自己嘅家底，我比你更有底氣」。

喺 7 月 27 日 MG7 嘅上市發布會現場，新晉 Rapper 陳萃把 MG 嘅一眾「爺爺輩」跑車都請上咗台。

MG 成立於 1924 年，MG 之名係 Morris Garages 嘅縮寫，Morris 係 MG 品牌嘅創始人 Morris 嘅第一個字母，Garage 正係莫里斯創業起家嘅車庫，今日聽起嚟係咪有一種何小鵬、李想造車嘅既視感？

莫里斯嘅夢想係打造區別於昂貴嘅法拉利、阿斯顿·马丁嘅平民跑車，佢喺 1928 年推出嘅輕量化敞篷小跑車 M-Type Midget 通過大量參加英國山地賽、拉力賽，並以「速度、操控、親民價格」為英國普通人接受，成為 MG 暢銷半個多世紀嘅經典車系。

喺一百年後喺神奇嘅東方大陸，2024 年一位名為雷軍嘅創業者喺發布首款汽車產品 SU7 嘅時候係咪受到咗莫里斯嘅啟發，我哋唔得而知。

我哋只係驚訝地發現，歷史有時係如此嘅相似，區別有時只係唔同時代嘅人演繹出唔同嘅時代精神。

MG 喺 2005 年品牌為上汽擁有之後，開始咗喺華生產，全球銷售嘅新歷史，佢從而有咗一個中國名字：名爵。

神奇嘅一幕在於，MG 迅速成為中國品牌出海敘事入面最有代表性嘅樣本之一。

上汽官方數據顯示，MG 已经连续 11 年蟬聯中國品牌歐洲銷量第一，2026 年 1-6 月，MG 喺歐洲累計銷售超過 19 萬輛，同比增長超過 20%，歷史累計銷量喺今年 2 月已經跨過百萬輛門檻。

以 2026 年 5 月 MG 喺歐洲單月銷量 30,292 輛計，位列整個歐洲乘用車市場第 15 位，佔中國品牌總銷量嘅 44.5%。

過去一百年，MG 喺歐洲建立嘅良好口碑，借助中國嘅整車製造體系不僅迅速喺歐洲市場重獲新生，同時喺澳洲、紐西蘭、墨西哥、中東、泰國站穩腳跟，並重啟海外生產，喺泰國、英國、南美設工廠，再次成為全球化品牌，而呢一次係完全由中國汽車人主導。

不過令人遺憾嘅係，MG 牆外開花並冇牆內香。

6 月 29 日嘅直播事故事實上道出咗一個殘酷嘅真相，喺海外市場大殺四方嘅 MG，其實喺面對國內用戶時缺少情感上嘅聯繫，「英倫範兒」對於今日嘅新生代用戶唔僅隔住一層紗，亦缺乏吸引力。

MG 品牌喺海外已經建立嘅審美標籤：年輕、運動、偏轎跑、強調視覺姿態並冇獲得中國市場嘅強認知，甚至係冇人想識佢。

喺陳萃如數家珍般介紹 MG 07 造型時，直播間嘅彈幕被「抄保時捷」、「似小米 SU7」、「保時爵」等質疑刷屏。MG 嘅歷史過於久遠，今日嘅互聯網原住民冇人關心上世紀五六十年代嘅英國品牌都用到咗啲咩設計語言。

而喺陳萃直接引用雷軍名言「冇任何一處細節係抄襲」反擊之後，評論區迅速爆發一場罵戰：「你同雷軍能比嗎」、「你配引用雷總嘅話嗎」。

新車設計秀變成咗偶像保衛戰。

好嘅係，90 後陳萃喺哽咽退播之後冇繼續退讓，反而意外喺一場輿情危機中，打破咗一堵牆，一堵橫亘喺英倫品牌同中國市場對歐美品牌祛魅之後，情感日益隔閡嘅牆。

MG 誕生於英國，但今日嘅其產品從內到外早已經係一款純正嘅中國車。其海外市場嘅熱賣，令 MG 多年來上下一直緊抱住「英倫風」強調自己嘅身份傳承，始終無法同中國市場建立深度嘅情感連結。

喺經歷咗一場不打不相識嘅輿情風暴後，中國新生代消費者對 MG 有咗了解嘅慾望，MG 亦終於有咗中國市場先有嘅少年氣。

佢從英倫起步，行咗一百年，喺中國最年輕一代汽車人主導下，終於有咗中國味兒。

MG07 長闊高分別為 4886/1900/1485mm，軸距 2825mm，採用一體衝壓蚌式機蓋、無框車門、五檔可調電動尾翼同掀背式溜背造型，風阻係數 0.23Cd。

作為低趴轎跑，MG07 嘅得房率做到咗 87%，儲物能力上，MG 07 擁有號稱全球最大嘅 168 公升前備箱轎車前備箱。

上汽乘務副總經理、銷售公司總經理張亮喺同媒體交流時將呢個空間表現形容為「造型、空間、續航『唔可能三角』嘅平衡」。

「呢就係轎跑嘅基因同技術嘅底蘊。」

喺張亮睇嚟，轎跑嘅「唔可能三角」係行業長期存在嘅設計難題：

溜背流線造型會壓低車頂，犧牲後排空間；若抬高車頂換取寬敞座艙，又會破壞風阻同造型設計。

而打破「唔可能三角」，就意味著 MG07 唔再回到燃油時代嗰種「運動轎車=小眾偏好」嘅老路，而係將轎跑嘅情緒價值，融進一個可以覆蓋更多主流家庭用戶同年輕都市用戶嘅框架之中。

佢哋喺一款性能轎跑上注入咗「家庭體驗」，配備咗一款 30L 雙溫區冰櫃、零重力座椅、21 揚聲器全景聲音響以及 Momenta 嘅城市 NOA。

MG07 身上帶住陳萃嘅少年意氣，亦寄託住上汽集團喺純電市場俘獲大眾用戶嘅希望。

MG07 係一台只有喺中國先至可以製造出嚟嘅智能轎跑。

02.

15 萬掰成 30 萬花

MG 喺上汽集團規劃嘅拼圖入面，喺穩固基盤市場後，將全力主攻 10 萬—20 萬元核心區間，並喺下半年推出全新新能源轎跑，推動「技術普惠」繼續下探。

MG07 正係帶著呢個使命而生，只係喺 MG07 上市之前，呢已經係一片紅得發紫嘅市場。

對於 MG07 嘅競爭對手，陳萃設置咗三個篩選標準：840km 續航、800V 高壓平台以及代表智能化嘅硬件激光雷達。

三者叠加，陳萃從國內市場上嘅 864 款新能源車中篩出 10 台目標車款：

去掉價格差距過大嘅極氪 009 同仰望 U7，MG07 嘅對面剩下八款車型：小米 SU7、比亞迪大唐、比亞迪海豹 08、極氪 007、騰勢 Z9GT、嵐圖知音、智界 S7 同啟境 GT7，平均起售價 25.5 萬。

當中有，當然都包括引發輿論風波嘅小米 SU7。

面對以上八款明星競爭對手車型，陳萃同 MG 嘅策略極其直接粗暴：壓價。

MG07 嘅入門款 650 舒享版配備 67kWh 半固態電池，CLTC 續航 650km，並全系標配咗每秒 200 次阻尼調節嘅 mCDC 智能電磁懸架，其預售價只得 12.59 萬。

真正具有殺傷力嘅兩個版本係 13.59 萬嘅 610 激光雷達版同 15.59 萬嘅 845 激光雷達版：前者俾咗「全球唯一量產、零下 30 度穩定充放電」嘅半固態電池+Momenta R7 世界模型 + 激光雷達，後者直接搭載 91kWh 寧德時代三元鋰電池+800V 高壓平台+5C 超快充，CLTC 續航 845km。

其中，MG07 首搭 Momenta R7 強化學習世界模型，配 Xheart X7 大模型專用芯片同一體化激光雷達，支援城區 NOA 同全場景記憶泊車。 

上汽係 Momenta 嘅最大機構股東，呢套方案原本係為 30 萬級車型儲備嘅，而家下放咗 13.59 萬起嘅車型上。

按照行業慣例，正式上市價格通常仲有 5000 到 6000 蚊嘅下探空間，呢意味著 845 激光雷達版有望殺入 15 萬以內，610 激光雷達版可能衝入 13 萬以內。

MG07 用差不多打咗對折嘅硬件堆料係咪上汽下狠心開始賠本賺吆喝咗？

面對呢個疑問，張亮嘅回答都十分直接：

「虧本嘅買賣肯定唔做。」

佢喺同媒體交流時表示，MG 接下來嘅核心方向，係把價值最大化，而唔係喺價格上簡單做文章。

佢向媒體總結咗兩條 MG 嘅「價值方法論」：

一係規模化同模組化——MG07 基於上汽新一代全球化架構打造，電池、底盤、核心模組可實現多車型共用，供應商基於對銷量規模嘅預期進行前置聯合開發，通過規模可攤薄成本。

二係技術集成——18 合 1 主動散熱電驅喺釋放空間、提升性能嘅同時降低咗成本。 

MG07 有望做到喺唔虧本嘅同時，把 15 萬嘅車做成 30 萬嘅配置。

但汽車終歸係規模化產業，冇足夠嘅銷量攤薄成本，一切都會回歸鏡花水月。

陳萃喺發布會後向媒體透露咗一組數據：發布會開始 50 分鐘內嘅訂單量，已經達到咗 MG4 上市後 3 小時嘅水平，上市前整體用戶熱度約為 MG4 嘅兩倍。

隨後官方公布嘅數據顯示：MG07 預售 20 小時小訂突破 2.1 萬台，較 MG4 同期實現翻倍。

呢個數字當然仲唔能直接等同於終端銷量，但至少說明，價格同配置嘅第一輪刺激起咗作用，消費者願意認真看一眼 MG。

寫喺最後：

MG 今日嘅基本盤依然係海外市場，喺短時間內，海外銷量大於國內可能無法改變。

可海外市場環境嘅唔確定性亦喺增加。

圍繞歐盟關稅同本地化生產嘅討論已經持續咗一段時間。

有媒體報道話，SAIC/MG 喺歐盟銷售嘅純電車型面臨額外 35.3% 嘅關稅，叠加原有 10% 基礎關稅後，稅負壓力明顯抬高。為此 MG 亦喺推進歐洲建廠計劃，以應對新嘅貿易環境。

對 MG 嚟講，這意味著以往順住出口紅利一路擴張嘅節奏，正進入更複雜嘅階段：渠道、政策、成本、產能布局，接下來都要重新算賬。

呢亦令 MG 開拓中國本土市場變得比以往更為急迫。

MG 與眾多正在深度布局出海嘅中國本土品牌唔同，佢要行一條牆外開花強內香嘅反向出海之路，改變「海外強、國內弱」嘅銷量結構，呢度嘅難度同眾多合資品牌意圖跟上中國市場嘅節奏唔相上下。

MG 嘅優勢在於佢有最了解中國市場嘅本土人才，對於年輕嘅陳萃而言，佢最需要做嘅既要尊重 MG 嘅歷史同光榮，亦需要防止呢厚重嘅歷史成為 MG 同中國新生代用戶接觸嘅負擔。

MG 今日需要嘅，唔係一條新嘅海外捷報，佢更需要一個能喺中國市場站穩嘅主力產品，幫品牌重新校准身份。

MG07 承擔嘅正係呢個角色。

不過，行業入面總有人鍾意把一台車講得過於宏大，彷彿一場發布會就能改寫品牌命運。

MG07 當然都無法承擔畢其功於一役嘅押注。

但 MG07 係一個開始，佢踩中咗 MG 而家最核心嘅問題：一個喺海外借助中國嘅三電同智能化技術重獲成功嘅品牌，點樣回到國內，獲得同樣嘅存在感同認知度？

陳萃證明咗一件事，迎難而上：同最難纏嘅對手滾打在一起。

只有 MG 真正嘅中國化，連結起昨天嘅 MG 同今日嘅名爵，先至有真正熱愛 MG 嘅中國用戶。