August 28, the 29th Chengdu International Automobile Exhibition reached its climax — the Great Wall ORA 5GT and ORA 5 Sport Edition officially launched. The two new cars are positioned as "Young People's Super Cool Compact Hot Hatches," with a limited-time trade-in price starting from 71,800 yuan, covering fuel, HEV hybrid, and fully electric powertrain options. Against the backdrop of a long-term lack of products that truly "understand young people" in the 100,000-level hatchback market, the arrival of Great Wall ORA's dual cars not only completes the product matrix but also precisely responds to young consumption logic.

Gen Z's Car Buying Logic Has Changed

In 2026, the focus of car companies' competition is shifting from quantifiable parameters such as range, acceleration, and computing power to emotional resonance with young consumers. Gen Z has become the main force in car buying; they no longer view cars merely as transportation tools, but as extensions of personal expression, cultural identity, and lifestyle attitudes. Surveys show that 41% of Chinese consumers consider "experience and emotional value" as key when choosing a brand, a proportion exceeding those who focus on price.

The Great Wall ORA 5GT and Sport Edition are precisely responses to this trend. The dual cars did not fall into parameter involution, but anchored the market with user value of "good-looking, easy to drive, and cool"—not piling up performance parameters, but establishing a connection with young people using the perceivable emotional experience of "cool." From videos of Great Wall Motor Chairman Wei Jianjun personally driving the ORA 5GT on high-speed tracks going viral, to the dual car parade on Chengdu streets, this "super cool compact hot hatch" went viral before sales even started, reflecting Gen Z's thirst for "attitude-driven" products.

Dual Car Differentiation: Two Solutions for Track Handling and Urban Trends

The Great Wall ORA 5GT and ORA 5 Sport Edition are not a simple high-low trim relationship, but a differentiated layout for different usage scenarios. The ORA 5GT digs deep into ultimate track handling, targeting young users who pursue competitive driving and personal expression; the ORA 5 Sport Edition focuses on urban trend daily life, adapting to city commuting and diverse travel scenarios.

In terms of appearance, the dual cars deeply practice the "Natural Sport Aesthetics" design concept. The ORA 5GT adopts a dropped front face and dive-bomber body styled after Porsche and Aston Martin, equipped with a full set of aerodynamic GT kits — wind-cutting front splitter, sport side skirts, air-sucking rear diffuser, and wind-gliding floating wing. Under 180 km/h conditions, the pure electric model can provide approximately 37 kg of downforce. 19-inch Tornado multi-color wheels paired with Flame Red GT energy components freeze track racing aesthetics into body details. The ORA 5 Sport Edition is equipped with a lightweight aerodynamic sport kit, offering 4 trendy color-blocking options and 2 solid color paint finishes, adapting to daily travel scenarios with a more restrained style.

In terms of interior, the ORA 5GT uses Midnight Grey as a base with Flame Red color-blocking, equipped with professional track-level one-piece sport seats; the ORA 5 Sport Edition interior is bright, equipped with ergonomic seats receiving the highest rating of "Star of Comfort" from CAERI — one born for the track, one designed for daily use.

Technology Parity: Bringing 300,000-level Experience to the 100,000-level Market

The most disruptive value of the two new cars lies in bringing cross-class technology experience to the 100,000-level market. The chassis was fully tuned by a European professional team led by former McLaren Chief Engineer, achieving the product concept of "Kart with Sofa" — having the crisp and pure handling feedback of a go-kart while also considering sofa-level comfortable seating quality. The whole vehicle is equipped with front and rear high-strength anti-roll bars and super 1.4 Hz frequency motion springs, combined with a 490 mm golden ultra-low center of gravity (pure electric version), ensuring stable cornering, no nose-diving during braking, and no head-raising during acceleration.

In terms of intelligence, the dual cars are fully equipped with the Coffee OS 3 Smart Cockpit System and Coffee Pilot 3 Intelligent Driving Assistance System. The 15.6-inch 2.5K floating central control screen has a built-in 4nm automotive chip, with system startup in less than 3 seconds; the LiDAR version is equipped with 27 sensing hardware components, achieving full-scenario assistive driving from parking space to parking space. More critically, this smart driving experience does not downgrade with powertrain versions — fuel, hybrid, and pure electric are equipped with the same intelligent system, truly achieving technology parity.

In terms of power, relying on the strong compatibility of the Guiyuan platform, the dual cars simultaneously provide fuel, HEV hybrid, and pure electric power. Among them, the HEV hybrid version is equipped with the Hi2 intelligent hybrid system, with a combined power of 166 kW and a peak torque of 476 N·m, with fuel consumption as low as 3.74 L per 100 km — a rare HEV hatchback hot hatch in the same class.

A Chinese Answer from a Global Perspective

The launch of Great Wall ORA 5GT and the Sport Edition is not an isolated event. The ORA brand's sales in June reached 10,806 units, a year-on-year surge of 229%, with cumulative sales of nearly 600,000 units for the entire series. ORA 5 has already broken 5,000 orders in Thailand, sold out 2,000 units in 24 hours in Brazil, and landed in European markets such as Spain and Italy. The launch of Great Wall ORA 5GT and the Sport Edition is a continuation of this global momentum — with Chinese technology, Chinese design, and Chinese quality, outputting the value proposition of "Super Cool Compact Hot Hatch" to young users globally.

Limited-time trade-in price starting from 71,800 yuan, plus up to 10,000 yuan trade-in subsidy and eight exclusive benefits — Great Wall ORA 5GT and the Sport Edition are not merely catering to the market, but redefining what a 100,000-level hatchback should be. When Gen Z votes for attitude rather than parameters, the arrival of this "Super Cool Compact Hot Hatch" is perfectly timed.