Editor's Note: Incorporating Radar Automotive is seen as another important measure to advance the "One Geely" strategy and continuously optimize resource allocation.

Recently, Geely Automobile announced on the HKEX that it plans to invest approximately 218 million yuan in cash to acquire 100% equity of three core entities of Radar Automotive. Upon completion of the transaction, Radar Automotive will be consolidated into the listed company's financial statements as a wholly-owned subsidiary, marking the formal transition of this new energy pickup brand from a group incubation project to a core business segment of the listed entity.

This move is a key step for Geely Holdings to implement the "Taizhou Declaration". Released two years ago, the declaration established five key directions including strategic focus, integration, and synergy, aiming to reverse resource redundancy and low efficiency caused by independent operations of multiple brands in the past, and promote the group's transition towards centralized synergy.

Guided by this strategy, Geely has successively completed adjustments such as Geometry merging into Galaxy, and Zeekr integrating Lynk & Co. This incorporation of Radar Automotive is seen as another important measure to advance the "One Geely" strategy and continuously optimize resource allocation.

Radar Automotive, Profitability Still in Climbing Phase

Radar Automotive was incubated by Geely Holdings four years ago, and the first model RD6 quickly gained traction after its launch. In 2025, the brand became the only new energy brand to rank in the top five in total pickup sales with 13,040 units sold, with its pure electric segment market share reaching as high as 98%.

However, Radar Automotive has not yet achieved overall profitability. Recent financial data shows divergence in profit and loss among the three core entities: The Shandong company operating the entire industry chain narrowed its loss to 8.646 million yuan, the domestic sales company earned a profit of 12.325 million yuan, while Radar Thailand responsible for overseas expansion expanded its loss to 10.697 million yuan, and the overall business is still in the investment phase.

Equally challenging are market capacity constraints and intensifying competition.

In the first quarter of 2026, domestic new energy pickup sales were only 18,000 units, with penetration below 10%, and growth rate far lower than the overall pickup market. Currently, the main growth in pickups is overseas, with exports accounting for more than half.

At the same time, the track is becoming increasingly crowded. In the domestic market, Great Wall Motor continues to firmly hold the leading position in the domestic pickup market, with global sales exceeding 181,600 units in 2025. BYD Shark Pickup has long prioritized deep cultivation of overseas markets, with an average monthly export volume stable at around 3,000 units. Relying on its hybrid rugged product power, it quickly opened up the Southeast Asian and Australian markets. Recently, the Shark brand was also confirmed to enter the domestic pickup market to compete.

More participants are constantly joining. Changan is accelerating the layout of passenger-oriented new energy pickups, and Chery is also perfecting the pure electric and plug-in hybrid full-category pickup product matrix relying on the Ruilin brand.

Against this backdrop, the advantages Radar Pickup established in the new energy pickup field are being constantly eroded, and whether it can maintain leadership in competition afterward remains unknown.

Another Move in Geely's Grand Integration

The Geely Group is continuously deepening the strategic implementation of the "Taizhou Declaration". In the past year, the group's integration moves were frequent: Geely Galaxy merged with the Geometry brand, Zeekr and Lynk & Co completed equity transfer and formed Zeekr Technology Group, which was subsequently merged into Geely Automobile. Through these adjustments, the group's brand count was streamlined from 6 to 4, and subsidiary holding companies were reduced from 3 to 1, completing a deep internal cleanup.

This acquisition of Radar Automotive will further expand Geely's business landscape. A Geely representative stated that bringing Radar under the China Star umbrella aims to perfect product coverage in luxury, mid-to-high-end, and mass markets, complete the pickup category, and form a complete matrix of sedans, SUVs, MPVs, and pickups to meet diverse user needs; from a strategic value perspective, this acquisition marks the upgrade of new energy pickups from a group-level incubation project to a core strategic category of the listed company.

From the value perspective, the transaction price is 218 million yuan, basically flat with the assessed fair value of the target company, with no premium risk. Geely has acquired a top domestic new energy pickup brand at a low cost, which not only fills the product matrix gap but also provides growth space for pickup overseas expansion, reflecting efficient resource allocation.

For Radar Automotive, although it had previously laid out the Thai market, independent expansion overseas faces high cost and low efficiency issues. Relying on Geely's mature global distribution network, Radar Automotive can quickly penetrate more markets, convert technical momentum into sales volume growth, and accelerate the realization of scale profitability.

In addition, injecting Radar Automotive into the listed company system marks that the holding group no longer manages homogeneous brands dispersively, but instead hands over mature business to core segments for unified operation. This move connects product planning, supply chain, and channel resources, achieves reuse of overseas networks, and is conducive to Radar brand expansion and cost control in domestic and international markets.

In response, industry insiders believe that Geely adopts a "platform incubation + mature recycling" model, relying on group resources to share the early risks of start-up brands, and implementing asset integration after the brand stabilizes its position in the niche market. This strategy balances risk control and asset operating efficiency.

This inclusion of Radar Automotive into the listed system is yet another key execution of this strategic logic.

May 28, at the launch event of Geely Galaxy's new model Star Wish, Geely Galaxy officially announced:

Geely Galaxy has become the broadcasting partner of the 2026 World Cup in North America organized by China National Radio and Television, and has exclusively sponsored CCTV-5 flagship sports program "Elite Feast".

Geely relevant personnel revealed exclusively to Global Auto at the signing scene of the strategic agreement with the station before the launch event that this cross-boundary partnership took less than seven or eight days from initial contact to final signing.

The Party Committee Secretary of the General Manager's Office of China National Radio, Television and Broadcasting, Ren Xuean, stated at the launch event site that this cooperation is "a strong alliance between a national platform and a national brand, as well as a perfect fusion of sports spirit and Chinese manufacturing".

Geely Automobile Group CEO Gan Jiayue

Geely Automobile Group CEO Gan Jiayue attributed this rapid two-way engagement to both parties' "shared longing for beauty and happiness". From his perspective, by using the station as a "bridge built for Chinese audiences to connect directly to the World Cup", Geely Galaxy is speeding up to push the high-quality intelligent travel experience representing Chinese manufacturing onto the global arena.

According to incomplete statistics, this is the first Chinese brand to interact with this North American World Cup.

As everyone knows, due to the impact of the initial stagnation in negotiations between the station and FIFA on copyright, the commercial value and expectations of this North American World Cup in China were continuously undervalued by the market.

On May 15, when the station and FIFA reached a broadcast agreement at the last minute, the extremely compressed sponsorship window period caused some enterprises to face a dead end due to too long decision chains and inability to react quickly, leading to many brewing commercial cooperation projects to be unfortunately aborted.

On the contrary, Geely Galaxy, within less than half a month after the station completed copyright signing, successfully completed the sponsorship lock and in-depth participation of this World Cup prime program. Under the extremely tight time window, this is not only a grab for scarce marketing resources, but also a test of corporate decision-making mechanisms.

This determination to quickly bet on core assets in uncertainty reflects the system efficiency and industrial confidence of Geely Galaxy in the breakthrough of new energy strategy.

To be honest, car marketing today is becoming increasingly homogeneous, making good resources that can truly penetrate circles extremely scarce. Such a super event held every four years that can attract global attention, like the World Cup, is more of a lucky encounter.

Multiple sports marketing professionals told Global Auto that regarding this World Cup resource of the station, due to the earlier minor episode, the reaction time left for major brands was not much. "Overall, for resources at this level, it's about speed and decisiveness."

When many enterprises were hesitating and watching due to the short negotiation window period, even missing good opportunities, Geely Galaxy did not hesitate and locked the golden resources of the World Cup before everyone else.

Of course, for Geely, the reason for daring to bet heavily on the World Cup at this time is because they deeply understand the connection between car manufacturing and sports.

Beyond the surface noise of marketing, competitive sports and car manufacturing are essentially the same thing. A high-level sports competition is backed by long-term systematic training, requiring athletes to repeatedly hone and strive, just to win the championship or break through themselves in the end. Car manufacturing also has no shortcuts; this trait of strictly following objective laws and practicing core skills step by step is exactly the foundational tone that the current auto industry should uphold.

Geely previously sponsored high-standard sports events such as Hangzhou Asian Games, Harbin Asian Winter Games, Chengdu World Games, Hangzhou Marathon, etc.

△ One of the venues for the 2026 World Cup: Mexico City Aztec Stadium (Reference Photo)

In the first quarter of this year, Geely Automobile Group's sales volume broke through 700,000 units strongly, topping the Chinese independent brand sales champion. On the new energy track representing the future, Geely Galaxy became the "new energy brand that reached 2 million cumulative sales in the fastest time" in only 37 months, achieving a phenomenal "Galaxy Speed".

Long-term technical deep cultivation proves that today's Chinese auto industry is fully capable of connecting with the world's top level and has formed significant leading advantages in some key technology fields.

If holding the "Elite Feast" exclusively is a grand breakout for Geely Galaxy in the public awareness level, then its overseas achievements shown at the product and service end completely verify the great ambition of Chinese car companies to seek full-chain discourse power in the international market. When the domestic market is still stuck in the share of a single track, Geely's new products have already completed substantive positioning on the international track first.

Gan Jiayue announced a set of data with great industrial insight at the launch event:

In the just passed quarter, Geely "Star Wish" won the sales champion of pure electric hatchbacks in countries such as Mexico, Indonesia, Costa Rica, Brazil, etc., and ranked in the top three in the global new energy vehicle sales list, becoming the Chinese new energy model with the highest ranking. This represents that Chinese new energy products are truly competing in the "final round" of the global auto industry.

Along with the product going overseas is the comprehensive extension of the ecosystem. To welcome the North American World Cup, Geely's Mexico subsidiary launched a measure with great strategic significance: providing free airport pickup service for Geely car owners going to Mexico to watch the game. This precisely echoes the strong momentum of Geely Group's exports breaking through 200,000 units in the first quarter of the year, with a year-on-year increase of 126%, marking that the enterprise is steadily realizing the strategic transformation from single product output to "product, service, ecosystem" full value chain output.

Beyond the World Cup carnival at the public level, Geely has also not relaxed its exploration of the high-barrier professional car sports field. With Ma Qinghua winning the station champion at the Italy round of the TCR World Tour, the strength of Chinese brands on the international professional track was verified again.

Geely Holding Group Senior Vice President Yang Xueliang

But this is not the endgame. Geely Holding Group Senior Vice President Yang Xueliang told Global Auto that Geely not only needs to consolidate the mass foundation in the field of car sports but also explore higher, currently actively responding and contacting to introduce top international events such as WSBK (World Superbike Championship) into China.

From exclusively sponsoring CCTV's football benchmark program, to defining new heights of going overseas with global sales champions, to deeply competing for professional top events, Geely has transcended the simple following stage, and is now playing its full value chain leading strategic trump card first on the global competition table with indisputable system determination.

May 28, when news broke that China Media Group officially signed an agreement with Geely Automobile Group, an industry-first mark was stamped here — Geely Galaxy became the "China Media Group 2026 FIFA World Cup USA+Canada+Mexico Broadcasting Partner", and exclusively sponsored CCTV-5 flagship program "A Feast of the Elite". While Chinese fans were still cheering for China Media Group regaining the World Cup broadcasting rights after four years, an automobile brand stepped forward first, protecting this public expectation with real money and concrete actions. This is not merely a commercial cooperation, but a strategic declaration from "China Smart Manufacturing" to "Global Brand". When the World Cup expands to 48 teams and spans three countries, when global attention locks onto this green field, Geely Galaxy's move is quietly rewriting the narrative logic of Chinese brand sports marketing.

I. From the Asian Games to the World Cup: Evolution of a Brand's Sports Sponsorship

The sports sponsorship of Geely Holding Group was not achieved overnight. As early as 2000, Geely committed to the development of Chinese football. This sports relationship spanning over twenty years reached a concentrated explosion during the Hangzhou Asian Games. As the first official partner of the Hangzhou Asian Games, Geely worked with the Asian Games Organizing Committee to donate to 56 football schools at home and abroad, scattering the fire of football across the land, allowing rural youth to chase dreams on the green field. More touching is that Geely invited the Daliang Mountains Girls' Youth Football Team out of the mountains to experience snow football at the Harbin Asian Winter Games, and rushed to the Chengdu World Games to feel the charm of the international sports gala. These actions were not one-off PR, but a continuous narrative of deep binding between the brand and the sports spirit.

This profound qualification in sports sponsorship became the solid backing for Geely Galaxy to secure the China Media Group World Cup broadcast partner seat this time. As the industry's first new energy vehicle brand to sponsor the China Media Group World Cup broadcasting, Geely Galaxy was not "a last-minute effort", but the natural result after long-term deep cultivation in the sports field. From the Asian Games, Asian Winter Games to the current World Cup, Geely's steps serving international top-level events have never stopped. Every participation accumulates brand credibility and major event support experience. These invisible "invisible assets" are exactly the key chips to win the trust of national-level media.

More strategically is that Geely Galaxy's sports marketing map has already unfolded. For the newly opened 2026 "Northeast Super", Geely Galaxy provided vehicle support throughout the process as an official strategic partner; multiple core models under its brand appeared or participated in sports sponsorship activities multiple times, allowing "sports spirit" to truly integrate into the daily travel of every fan. This "event matrix + product penetration" dual-wheel drive model makes Geely Galaxy become the emerging force with the highest participation rate and widest coverage in domestic new energy vehicle brands for sports events. From single event sponsorship to systematic event layout, Geely Galaxy is building a replicable sports marketing methodology.

II. From Mobility Partner to Life Partner: A "Beautiful Goal" of Brand Elevation

"Here for a Better Life" is the brand philosophy that Geely Galaxy has long adhered to. This slogan was transformed into concrete actions at the moment when billions of fans were worried about "whether they can watch the World Cup" — good cars not only need to carry passengers to the destination, but also to accompany users to enjoy every beautiful moment. Sponsoring China Media Group World Cup broadcasting is precisely the key jump that pushes the brand proposition from slogan to action. When CCTV cameras aim at the World Cup, Geely Galaxy's brand logo will enter the living rooms of hundreds of millions of Chinese families along with the broadcast of "A Feast of the Elite", becoming the warmest companion of this summer.

Behind this brand elevation lies Geely Galaxy's strong market confidence. As the fastest new energy vehicle brand to break through annual sales of one million, Geely Galaxy only took 37 months to reach 2 million units rolled off the line, becoming the brand in the global new energy industry to fastest achieve this milestone. The market performance of "every model is a hit" verifies its accurate product positioning and strong user reputation. Under its brand, Geely Galaxy Xingyao 8 topped the 2025 China Mid-to-High-end Electrified Sedan Annual Sales Champion only 8 months after launch, and continued to lead the track with the monthly sales champion posture after entering 2026. These hardcore data prove that Geely Galaxy is not merely an automobile brand, but is becoming an important part of Chinese families' better life.

Sponsoring World Cup broadcasting means Geely Galaxy took a key step in brand elevation from "Mobility Partner" to "Life Partner". In the past, marketing scenarios of automobile brands mostly focused on travel itself; today, Geely Galaxy extends its touch to sports events shared by all people, establishing emotional connections with broader masses. This elevation is not simply a stacking of communication resources, but a redefinition of core brand values — cars are no longer cold transportation tools, but companions carrying family laughter and witnessing passionate moments. From "serving major events" to "integrating into national life", Geely Galaxy is laying out the long-term value of the brand with a more macroscopic vision, injecting the proposition "Here for a Better Life" into every fan's viewing memory.

III. Global Resonance of Champion Spirit: Geely's "Six Great Flags" Kick Out Beautiful Football for Chinese Brands

The six great flags of "Team, Learning, Innovation, Struggle, Seeking Truth from Facts, Perfectionism" that Geely has always adhered to are cleverly integrated with the core of football. These six great flags are not only the foundation of every precise pass and shot on the field, but also the spiritual source code for Geely's car making from catching up to leading. The new Geely Xingyuan is the latest achievement of this spiritual system — stable in domestic all-category sales champion for more than a year, overseas in Mexico, Indonesia, Brazil and other countries took the B-class all-electric hatchback number one, global new energy sales rank in the top three, ranked highest among Chinese brands. This is not an accident, but a set of replicable champion methodology constantly verified on the real battlefield.

Geely's spiritual system points directly to its global ambition. From the local "World Cup Trophy" to overseas multiple country champion lists, every step of Geely Xingyuan is proof of Chinese new energy vehicles winning games head-on on the world stage. The renewal upgrade of the new Xingyuan is not a simple product iteration, but a comprehensive strengthening of a "champion lineup" — to continue leading on the global stage with higher specifications, to carry the flag of "highest ranking among Chinese brands". Geely used a methodology from the court to kick out "beautiful football" for Chinese brands in the real global automotive "final round". This is not only a victory of a product, but also a joint expedition of organizational culture, competitive philosophy, and national strength.

More worthy of attention is that this champion spirit is being systematically replicated. The team led by Geely Chief Intelligent Driving Scientist Chen Qi integrated nearly a thousand people's intelligent assisted driving strength, formed a unified "Qianli Haohan" brand cognition, the goal points directly to "50% of cars in the country will be equipped with Qianli Haohan, strive to truly rush to the industry head, surpass Tesla". From organizational integration to technical attack, from "World Behavior Model" R&D to intelligent driving capability breakthrough, Geely is converting the "teamwork" spirit on the court into the attack force of the technical marathon. This spiritual resonance makes Geely Galaxy sponsoring World Cup broadcasting not only a commercial choice, but also a resonance of values — when the team fights for victory on the green field, Geely fights for leading on the car manufacturing track, the two resonate at the same frequency.

Conclusion

From the Asian Games arena to the World Cup stage, from "Mobility Partner" to "Life Partner", Geely Galaxy is redefining the global narrative of Chinese brands with solid sports marketing battles. "The time will come to ride the wind and cleave the waves, Hoisting the cloud sail to cross the sea." When Chinese fans wait in front of the TV to cheer for wonderful goals, when Geely Galaxy's brand light reaches tens of thousands of households with CCTV signals, a deeper meaning is emerging: This is no longer a sponsorship behavior of a car company, but a warm promise of a national brand sharing passionate moments with billions of families. Good cars drive on the highway, brands take root in life — this is the most moving footnote of "Here for a Better Life".

Recently, there has been an interesting phenomenon in the Chinese automotive circle: while domestic market price wars are fierce, top car companies are quietly "making big money" in overseas markets.

Geely's May performance report that was just released has already hinted at some unusual signals — Overseas export sales exceeded 85,000 units, a year-on-year increase of 184%, setting a new historical record. More importantly, this growth was not driven by low prices to move volume, but by actually "capturing ground" in the global high-end market.

In Dubai, a dealer accustomed to luxury cars couldn't help but remark: "German brands can no longer compete with Chinese brands like Zeekr." He even placed an order for two new Zeekr cars himself.

Said from the mouth of a dealer in a luxury car gathering place, these words carry weight. Behind them lies a qualitative inflection point of China's automotive going global: from "being able to sell" to "selling at a high price", and then to "people chasing to buy."

There are several details in Geely's May sales data that are particularly worth pondering.

First, it is not that one single car is hot, but "blooming at multiple points". In Mexico and Indonesia, the Geely EX2 took the sales crown for B-class hatchback new energy vehicles; in Australia, the Zeekr 7X directly surpassed the long-time chart-topping Tesla Model Y; Zeekr brand delivered 34,377 units in May, with the average transaction price increasing 52.4% year-on-year, surpassing BBA.

Second, "Order Surge" has become so severe that it requires emergency mobilization of logistics resources. Geely had to launch roll-on/roll-off ships, container ships, and international railway trains, forming a capacity layout of 4 major railway ports and 6 major seaports. The China-Europe Railway Express Geely special trains operate on a regular basis, shortening time by 40 days compared to sea transport.

This is actually a very "sweet" trouble. In the past we discussed Chinese cars going overseas, worrying that no one would buy; now Geely's problem is that too many people are buying, and they cannot be transported fast enough.

This reversal of supply and demand relationships is the signal truly worth attention. When your products need to "fight for capacity" overseas, it means the brand has crossed the most difficult "trust threshold."

Many people attribute Zeekr's success overseas simply to "high specs, low prices". But if you look closely at the data, you will find things are not that simple.

In Australia, the Zeekr 7X sold more expensive than the Tesla Model Y, yet sales surpassed it. In Dubai, the words dealers used to evaluate Zeekr were "entered the next stage", rather than "high cost-performance ratio".

The essential difference behind this lies in: Zeekr uses the logic of "technology defining luxury" to challenge BBA and Tesla's "brand premium."

Full stack 900V high-voltage platform, SEA-S super electric hybrid architecture... these hard-core technologies bring experience improvements that are cross-market. Whether you are a Middle Eastern billionaire or an Australian family, faster charging speed, longer range, smarter cockpit, these values are universal.

In other words, Zeekr did not play in the game rules favored by established car companies, but directly redefined a set of rules. When German brands were still struggling with "luxury feel", Chinese brands have already turned "tech feel" into a new luxury standard.

This time Geely's overseas order surge, there is another detail easily overlooked — it is not relying on a single brand fighting alone, but "one Geely" system under multi-brand collaboration.

Geely, Lynk & Co, Zeekr maintain their own tonality, but share R&D, channels, logistics, and after-sales systems. What does this mean? It means Geely overseas is not "testing the waters", but "taking root".

For example after-sales, Geely built a "Center Warehouse — Regional Warehouse — Terminal Outlet" three-level service system, launched ultra-long warranty, and established VOC User Voice systems with global unified response. This is no longer "selling car" thinking, but "user operation" thinking.

Again for example logistics, pre-layout of own roll-on/roll-off ships, regular China-Europe Railway Express special trains... these infrastructure investments, which look like costs, but facing today's 85,000 units monthly export volume, these forward-looking layouts became the hardest competitive barriers.

True globalization is not shipping domestic cars to foreign countries to sell, but establishing complete service capabilities and brand awareness locally. This point, Geely has already walked ahead of many Chinese car companies.

In the past we always said "China is a car big country, not a car strong country", because a true strong country must have pricing power and brand discourse power in the global market.

From Geely's May overseas performance, this turning point might come faster than we imagined. When a Chinese brand car can be actively "sought for purchase" by dealers in Dubai, can defeat Tesla head-on in Australia, can create historical sales highs in Mexico, Brazil — this is already not a victory of an enterprise, but a milestone of the entire Chinese automotive industry.

Of course, challenges are still ahead. EU and US market tariff barriers, fierce counterattack of local brands, user habit adaptation brought by cultural differences... These are hurdles that Geely and all Chinese car companies must cross.

But at least one point is clear: The "high-end game" of China's automotive going global is no longer a vision, but is currently ongoing.

On the evening of May 15, Geely Automobile officially released an announcement, stating it invested approximately RMB 218 million to fully acquire Radar Automotive (Shandong), Radar Auto Sales, and Radar Thailand.

Among them, Zhejiang Jirun and Geely Sales acquired 100% equity in Radar Automotive (Shandong) and Radar Auto Sales for RMB 159 million and RMB 59 million respectively. CIL and GAIL under Geely acquired all capital of Radar Thailand for RMB 490,000.

In the future, these three companies will officially become wholly-owned subsidiaries of Geely Automobile, with financial performance consolidated into the listed company's reports. This marks the official upgrade of Radar from "testing the waters incubation" to a core strategic category of the listed company.

At this point, some might ask, Radar turned from profit to loss last year, and the Thai subsidiary losses expanded. What does Geely want? It is precisely this counter-cyclical tenacity that opens a grand chess game.

Acquiring Radar for 218 Million, What Chess Game is Geely Playing?

This account is calculated clearly: Zhejiang Jirun spent RMB 159 million to take 100% equity in Radar Automotive (Shandong), Geely Sales spent RMB 59 million to acquire Radar Auto Sales, and CIL and GAIL collectively invested RMB 490,000 to get all capital of Radar Thailand into their pocket.

490,000 to acquire the Thai distribution entity, an overseas pivot point with 2,569 orders won at the Bangkok International Motor Show, up 283% year-on-year. This deal's actuarial precision is comparable to a Michelin chef weighing ingredients.

So how is Radar's real situation? In 2025, Radar Automotive (Shandong) after-tax loss was RMB 8.646 million, while the year before it was profitable RMB 67.743 million; Radar Thailand after-tax loss was RMB 10.697 million, significantly expanded compared to the previous year. But don't be led astray by numbers, Radar Auto Sales Company went from a loss of RMB 157 million directly to profit, earning RMB 12.325 million, overall still very promising.

In recent years, domestic pickup truck city entry restrictions eased, outdoor leisure economy rose, coupled with electrification, intelligence penetration, new energy pickup trucks became a new growth pole of the industry.

Data shows, in 2025 China pickup truck exports broke 300,000 vehicles, accounting for over 50%, global potential highlighted. 2025 sales 73,000 vehicles, year-on-year growth 243%. Radar has remained number one in domestic new energy pickup truck market share for three consecutive years, pure electric market share highest reached 98%, full year 2025 sales 13,040 vehicles, year-on-year explosive growth. Zibo Zichuan smart factory key equipment CNC rate reached 97%, it is the first native new energy pickup truck professional factory in China.

Shortcomings also exist, Q1 2026 new energy pickup truck penetration rate less than 10%, market size not big enough. Fighting alone trial and error costs are too high. Relying on Geely's listed company backing, integrating R&D, production, supply chain, channels is a smart move.

What is the impact of this acquisition on all parties? Radar can fully share Geely's mature R&D system, Thor EM Super Hybrid Technology, supply chain resources and manufacturing bases. Thor EM-P system comprehensive range 1,068 km, fuel consumption only 6.4L even when power is low, cost within 100km usage lower by 75% compared to fuel pickup trucks. Cost and technical barriers instantly raised. Meanwhile, Radar brand will be merged into Geely China Star Series, belonging to its pickup truck business line, avoiding internal competition, realizing multi-brand differentiation complementarity. A Geely executive revealed: "In the future, Radar's R&D expenses will drop by 30%, molds and testing resources will be shared across the group."

How about future market prospects? 2025 China pickup truck exports broke 300,000 vehicles, accounting for over 50%. Global potential is exploding. Radar Thailand although initially loss-making, but Thailand is Southeast Asia pickup truck core market, Toyota, Isuzu monopolized for a long time. Radar King Kong EV won 2,569 orders at Bangkok Auto Show. This is the best ice-breaking signal.

A person from Geely clearly stated, this acquisition will take Radar's R&D, production, sales, overseas channels full chain into unified control, help Radar quickly expand international market. It can be said, RMB 218 million bought not only three companies, but also the strategic ticket for new energy pickup truck "Domestic + Overseas" dual-wheel drive.

Broaden the Outlook

Acquisition completed, Geely new energy version already clearly presented: Zeekr focuses on high-end pure electric, Galaxy covers mass market, Radar opens pickup truck blue ocean.

Borrowing Radar's overseas channels, Geely pickup trucks 2025 export volume expected to break 50,000 vehicles, grabbing global new energy pickup truck 50% incremental market. Deeper value is, Geely is using "Safety" to break through global competition, when Europe raises collision test standards, Southeast Asia strengthens EV safety regulations, its full-domain safety technology system has been laid out in advance.

At the Paris Safety Technology Forum in May, Geely will publicly demonstrate extreme safety tests, to the world showing Chinese Intelligent Manufacturing's confidence. This might presage a turning point: Can Chinese car companies leverage safety as a pivot to leverage the global automotive industry value chain restructuring?

From financial operation to technology accumulation, from market breakthrough to value output, this acquisition reflects not only commercial wisdom, but also a Chinese brand's ultimate interpretation of "sense of security". When industry chasing short-term interests, Geely is building moats with long-termism: using technology to build safety bottom line, using sharing to promote industry progress, using global layout to open the future. This "sense of security", will eventually become its ultimate weapon to conquer the market.

Electric Vehicles

This move is far more than financial consolidation. It bought, a brand already seized the opportunity in new energy pickup truck blue ocean, a ready-made "Domestic + Overseas" dual channel network, and an opportunity to inject group technology, supply chain advantages into niche market.

Radar has gone though short-term pressure, but standing on Geely's shoulders, its R&D cost can drop 30%, global resources at fingertips. This counter-cyclical layout shows Geely in industry fierce battle, still dare to bet for the future determination and foresight.

When safety becomes Geely's faith, strategy becomes its instinct, such a brand, worthy of a long-term trust.