July 16, 2026, Geely Automobile Group officially released the world's first Thunder 16-in-1 Intelligent Electric Drive. This new generation 800V High-Voltage Electric Drive System, fully developed in-house by its subsidiary Xingqu Technology, breaks through the industry technology ceiling with three generational advantages: Ultimate Energy Saving, Peak Performance, and All-Area Reliability. First equipped on the Geely Galaxy TT model, it seized two Guinness World Records "Lowest Energy Consumption for Production Pure Electric Cars Around Qinghai Lake" and "Longest Continuous Dual-Car Drift Electric Vehicle on Slippery Roads" in one go, redefining global high-performance integrated electric drive standards and marking Chinese brand electric drive technology stepping into the global first echelon.

Currently, electric drives in the new energy industry generally face pain points such as insufficient integration, difficulty balancing energy consumption and performance, power decay in extreme conditions, and weak long-term reliability. Relying on Xingqu Technology's accumulation of over 1,000 patent technologies, Geely integrated the entire industry chain of R&D, materials, manufacturing, and verification, created a 16-in-1 Deep Integration Architecture, integrating 16 software/hardware functions including motor, electronic control, small three-electric, thermal management, and all-area AI control into one, achieving four core breakthroughs: Lightweight, High Efficiency, High Computing Power, Strong Durability, and completely solving the industry problem that traditional electric drives "cannot have both energy saving and performance".

Ultimate Energy Efficiency Breakthrough, 93.8% Comprehensive Efficiency Sets Production Benchmark Peak

The Thunder 16-in-1 Intelligent Electric Drive is positioned as the world's highest integrated production electric drive assembly. The entire machine weighs only 75kg, achieving over 15% weight reduction compared to mainstream industry products, with Z-direction height compressed to within 325mm, providing an additional 28L storage space in the cabin; Integrated Magnesium Alloy Shell and Common Shell Design simplify over 180 components, reducing high-voltage and low-voltage harness lengths by 30% and 15% respectively, reducing energy transmission loss from the structural source.

Relying on eight core material process innovations including 800V High-Voltage Platform, Silicon Carbide Power Devices, Ultra-Thin Silicon Steel Sheets, and Umini-Pin Flat Wire, the entire electric drive achieves a CLTC comprehensive efficiency of 93.8%, reaching No. 1 in the production vehicle industry. Wherein 800V High-Voltage Architecture significantly reduces operating current, reducing transmission loss by 80%; SiC Chip paired with Miniaturized Packaging reduces switching and conduction losses by 30% and 15% respectively; 0.2mm Ultra-Thin Low-Stress Silicon Steel Sheets compared to market mainstream 0.35mm products directly reduce iron loss by 30%; Flat Wire Process shortens total copper wire length by nearly 1296mm, optimizing copper loss by 2%. Multiple process overlaps efficiently convert every kWh of energy into driving kinetic energy, for every 1% efficiency improvement, vehicle 100km energy consumption reduces by 1.5%.

To adapt to energy consumption needs for all-scenario travel, Geely Xingrui AI Cloud Power Large Model carries three smart energy algorithms, covering winter low temperature, highway cruising, and city commuting all scenarios. In low-temperature scenarios, AI Energy Storage Control can store heat energy in advance, reducing heating power consumption in -18°C extreme cold environment by 40%; in high-speed conditions AI All-Area Loss Optimization dynamically balances copper and iron losses, improving motor efficiency by 0.8%; city roads automatic energy recovery combines road conditions to regenerate feedback intensity, improving energy response speed by 50%. In the all-area complex road condition energy consumption challenge around Qinghai Lake, Geely Galaxy TT equipped with this electric drive achieved actual test energy consumption as low as 8.20kWh/100km, refreshing the Guinness World Record for production pure electric car energy consumption, fully validating ultra-high energy efficiency hard power.

Full-Spectrum Performance Maxed, 425kW AWD 3.8 Seconds 0-100km, 46km Extreme Drift No Power Decay

The Thunder 16-in-1 Electric Drive breaks the inherent cognition "Energy Saving Electric Cars Have No Performance". The AWD version is equipped with Front 180kW Asynchronous Auxiliary Drive + Rear 245kW Permanent Magnet Main Drive, with combined peak power of 425kW, 0-100km/h acceleration only 3.8 seconds, achieving both home comfort and supercar-level power.

Industry First One-Core All-Area Integrated Control is the performance core support. Traditional electric drive multi-chip distributed control link delay about 40ms, while Thunder 16-in-1 integrates all power domain computations into a single high-computing power chip, compressing instruction response fastest to 2ms, power output as-stepped-as-had, man-car unity. Cooperating with AI Deviation Prediction Control and Adaptive PID Algorithm, real-time torque error narrowed from 3% to 1%; AI Reinforcement Learning Posture Prediction combines IMU multi-dimensional sensing, millisecond-level dynamic allocation of front and rear axle torque, vehicle posture more stable on slippery roads and in turns.

Addressing high-temperature decay pain points for fierce driving, Industry First 54-Channel Directed Centrifugal Oil Cooling System, 360° full coverage of winding ends, motor maximum operating temperature reduced by 15°C, insulation life improved by 10%, long-time full power output no torque limit, no decay. At Dongying Intelligent Connected Vehicle Test Site, two Geely Galaxy TT completed over 46km continuous dual-car drift on slippery roads, in one go breaking Porsche's long-held Guinness World Record for electric vehicle drift distance. Under continuous high RPM, high torque, high thermal load extreme conditions, electric drive power throughout stable, torque output precise, fully proving the extreme reliability of cooling system and electronic control algorithms.

Full-Link Strict Verification, 5 Million Kilometer Durability Builds All-Area Safe and Reliable System

At the reliability level, Thunder 16-in-1 Electric Drive completed over 9000 all-area tests, cumulative 5 million kilometer vehicle road durability verification, covering 15 major verification fields, passed China Automotive Technology and Research Center "High Quality Electric Drive" Authority Certification. Deep Integration Architecture significantly reduces harness, connectors and other consumable parts, reducing failure probability at hardware level; production line achieves micron-level machining accuracy, rotor production line automation rate over 95%, full-process production data traceable, ensuring every electric drive quality consistent.

Intelligent Active Maintenance System achieves safety upgrade. Electric drive equipped with AI Smart Health Management System, relying on digital twin and life prediction models, real-time monitor motor temperature, bearing wear, lubricating oil state, power module health, predict parts wear risk in advance, achieve active warning in cloud "Online Doctor" mode, replace traditional passive maintenance, significantly reduce vehicle use failure probability. Entire electric drive passed -60°C to 140°C wide temperature zone, 1512 hours salt spray, 24 hours 900mm water depth immersion and other out-of-syllabus tests, reached IP68 highest dust and water proofing grade, adapted to global various extreme climates and road conditions.

Xingqu Technology Builds Global Industry Base, Geely Three-Electric Invisible Champion Matrix Formed

The landing of this Thunder 16-in-1 Electric Drive, behind is Geely Group's Three-Electric Full-Stack In-House R&D System laid out for many years. Core Carrier of Electric Drive Division Xingqu Technology as one of Geely's Three Major Power "Invisible Champions", builds R&D and manufacturing network covering the globe. Domestic layout of Wuxi, Hangzhou, Ningbo, Quzhou, Jiaxing five major intelligent manufacturing bases, established overseas R&D center in Sweden, planning overseas factory in Malaysia, electric drive total assembly annual capacity reached 3 million units; cumulative patent applications over 1000, invention patent share over 60%, possessing world's first 30000rpm high power motor test bench, laboratory obtained CNAS national level certification, can independently complete all electric drive test projects.

First Half 2026 Xingqu Technology motor and electronic control installed volume stably tops industry TOP3, product matrix covers 400V-900V full voltage platform, equipped for Geely Galaxy, Zeekr, Lynk & Co, Volvo, Lotus and other own brands, meanwhile bulk supplying Jaguar Land Rover, Renault and other overseas car companies, signed long-term designated orders with multiple European top car companies, continuously outputting Chinese self-developed power technology to the world.

To date, Geely completed "Invisible Champion" layout in Hybrid, Battery, Electric Drive three major tracks: Haosi Power builds global leading hybrid system, Jiyao Tongxing layouts 150GWh Short Knife Battery capacity, Xingqu Technology tops global electric drive technology first echelon. The three form a synergistic ecology, building a completely autonomous and controllable three-electric industry chain, completely escaping overseas core component technology dependence. From Thunder Electric Hybrid, Shield Gold Brick Battery to this Thunder 16-in-1 Intelligent Electric Drive, Geely achieves full coverage of pure electric, hybrid, methanol diverse power technologies, fortify technology moat for brand globalization expansion.

Leading Industry High-Quality Transformation, Chinese Electric Drive Technology Achieves Global Discourse Power Leap

With global new energy vehicles accelerating popularization, electric drive as whole vehicle core power component becomes key ruler measuring car company core technology strength. In the past overseas enterprises long dominate electric drive underlying architecture, material process and standard system, while Chinese electric drive schemes represented by Xingqu Technology Thunder 16-in-1 achieve integration, energy efficiency, performance, reliability all-around surpassing international top products, completing leap from technology following to global leading.

Industry experts express that Geely Thunder 16-in-1 Intelligent Electric Drive launch not only brings consumers lower energy consumption, stronger performance, more durable pure electric travel experience, but also drives domestic electric drive industry chain materials, chips, manufacturing process overall upgrade. Relying on scaled production, globalization support, full-link in-house R&D advantages, Geely will continuously promote high voltage high integrated electric drive technology popularization, drive local supply chain collaborative development, assist Chinese automobile industry in global new energy track seizing technical commanding heights.

Public Car Review

In the future, Thunder 16-in-1 Intelligent Electric Drive will be successively applied to Geely Galaxy, Zeekr full series multiple pure electric models, covering home, sport, high-end multiple sub-markets, with mature production technology benefiting users universally; Xingqu Technology will also continuously iterate next-generation electric drive products, expand overseas market support share, continuously outputting China self-developed new energy power schemes, driving global automobile industry green low-carbon transformation to reach new stage.

Describing the 2026 Chinese auto market as "brutal" is hardly an exaggeration.

The density of new car launches is staggering — over 600 new models launched nationwide in the first half, averaging 3 new cars entering the market daily. However, in sharp contrast to the product explosion, the overall market continues to shrink. According to CPCA statistics, domestic passenger car retail in the first half reached 10.318 million units, a year-on-year decline of 6.2%; other data shows cumulative retail of approximately 8.75 million units, with a drop as high as 20%. Li Bin of NIO stated explicitly at the Chongqing Forum that the industry needs to prepare for a year-on-year decline in annual retail volume of 15% to 20%. Market downturn, price war intensification, elimination round acceleration — this is the true background of the first half of 2026.

However, precisely in such a headwind situation, automakers with true system capabilities stand out. Compared to the high-profile battles of new forces on the public opinion field, the strategies of traditional automakers are steadier and results more solid. Geely Automobile is the most typical representative.

Data from CPCA shows that in the first half of 2026, Geely Automobile's terminal retail sales in the domestic narrow passenger car market reached 1.021 million units, topping the Chinese passenger car domestic sales champion at once, and also being the only domestic brand to break the 1 million unit sales mark. Adding overseas markets, cumulative total vehicle sales for Geely from January to June reached 1.423 million units, setting a new historical high for the same period.

The gold content of this achievement lies in that it was not supported by a single hit product, but the result of four brand matrices exerting balanced effort and layered positioning.

First, look at the main position of new energy Geely Galaxy. Cumulative sales reached nearly 520,000 units in the first half, with single-month sales in June breaking through 108,000 units. Among them, Geely Star Wish sales in June exceeded 50,000 units, retaining the title of China all-brand all-category model sales champion. What does this mean? A 100,000-level home new energy vehicle with monthly sales of 50,000+, placed in the entire passenger car market, is a ceiling-level existence. More worthy of attention is Star Wish's global strategy - domestic sales volume amortizes costs, overseas relies on product power for high premium, priced at 160,000 to 180,000 Yuan in the Brazilian market, exports in June accounted for 40% of its own total sales. Star Wish has not only become a legend in China, but also won sales champions in sub-categories in multiple countries such as Mexico and Indonesia. This "domestic volume + overseas premium" dual-wheel drive is the key to Geely's new energy segment being able to continue profitable.

Look at the high-end brand Zeekr next. Deliveries exceeded 178,000 units in the first half, a year-on-year increase of 97%. Its luxury 9 Series flagship model delivered nearly 150,000 units cumulatively - for every 3 luxury Chinese cars sold above 500,000 Yuan, 1 is a Zeekr 9X. The average transaction price of the entire Zeekr series has approached 350,000 Yuan, tearing a hole in the luxury car market where BBA has long dominated. This is not share won by low prices, but solid product power completing brand positioning in the high-end market.

Lynk & Co sales exceeded 144,000 units in the first half, continuing to expand. In the 150,000 to 300,000 Yuan sporty, globalized sub-sectors, continuously widening layout. And the China Star Series sales exceeded 580,000 units in the first half, consecutively retaining the title of Chinese brand fuel passenger car sales champion for 9 years. In today when almost all automakers are "abandoning fuel for electricity", Geely not only did not let the fuel car base collapse, but instead made the China Star Series a banner for domestic brand fuel cars.

Running on two legs, fuel and new energy, this is extremely rare among current Chinese automakers. The problem facing the vast majority of brands is: new energy grew, but fuel cars collapsed. Geely did not sacrifice cash flow and the basic base for new energy transformation - Galaxy responsible for volume expansion, Zeekr responsible for brand upward, Lynk & Co responsible for high-end electrification, China Star responsible for stabilizing the fuel base. Four brands perform their duties, not fighting each other, jointly constituting the underlying support for Geely's 1.021 million unit sales.

From a more macro dimension, Geely's growth logic is clearer. In the first half, cumulative new energy sales reached 799,500 units, penetration rate reached 56%, June single-month penetration rate even surged to 67%. Overseas market became the biggest variable - June exports 102,900 units, breaking through the single-month 100,000 unit threshold for the first time, skyrocketing 157% year-on-year; first half cumulative exports 474,200 units, 158% year-on-year increase, already exceeding the total export volume of 2025. In the context of domestic market shrinkage, overseas effectively offset the downward pressure of the local market.

More worthy of mention is that Geely is not a champion rushed out by "trading price for volume". The terminal retail data of 1.021 million units reflects real market demand, rather than warehouse-pressing wholesale numbers. In terms of product structure, the mainstream price range of 100,000 to 200,000 Yuan constitutes the main body of sales; in terms of brand structure, the four blocks of Galaxy, Zeekr, Lynk & Co, and China Star all achieved positive growth or steady progress. This growth quality of "volume and price rising together" is far more convincing than simple sales numbers.

Looking forward to the second half, Galaxy TT and Galaxy Warship 700 are about to launch, and i-HEV hybrid model production capacity will also increase. Especially Galaxy Warship 700 - developed based on Geely's native new energy off-road architecture, equipped with three-motor four-wheel drive system and AI intelligent four-wheel drive technology - this tough plug-in hybrid SUV is expected to add another spark to the emerging off-road new energy track. And i-HEV intelligent dual-engine as the world's first application of "AI Cloud Power" oil-electric hybrid system, can reduce HEV model fuel consumption to 3L per 100km, which will further consolidate Geely's technical moat in the hybrid field.

In the first half of 2026, Geely proved one thing with the 1.021 million unit terminal retail data: In the cycle of major industry reshuffling, those who can truly cross the cycle are never reliant on one or two viral products, but on a mature, balanced, sustainable product matrix and brand system.

Geely Automobile Group CEO Fan Jiayue once systematically expounded Geely's strategic determination to adhere to "long-termism" in the AI era; Li Shufu explicitly proposed to "forge a management team and an enterprise culture capable of fighting a war of attrition strategically". From "quantity expansion" to "quality leap", from multi-brand tactics to "One Geely" system integration - this automaker that has walked for forty years is proving in the most pragmatic way: Enterprises adhering to long-termism often walk further and more solidly.

Rock solid amidst market fragmentation.

If using a few words to describe the Chinese auto market in the first half of 2026, "under pressure, fragmentation" fits perfectly.

Domestic passenger car retail volume declined nearly 20%, the smoke of the price war has not cleared, and the total retail sales of consumer goods was dragged into negative growth by the automotive sector; overseas, EU anti-subsidy tariff expansion on cars has landed, and the situation in the Middle East and other regions remains unpredictable.

However, on one hand is the backdrop of a winter in the automotive industry, while on the other hand, brokerage firms frequently increased their positions, surprisingly meeting at a single listed auto company.

This seemingly huge divergence points to a deeper issue, namely what capital markets and investors see in this listed auto company that competitors do not possess.

Auto K-Line believes that in the first half of this year, Geely Auto demonstrated remarkable systemic strength, certainty, stability, and insightful foresight; during the industry's growth phase, it might have been inconspicuous, but in the downturn cycle, it is the stabilizing force that weathers the wind and waves; therefore, the market is a voting machine in the short term, but a weighing machine in the long run.

01

On July 1, Geely Auto (0175.HK) released its financial report, exhibiting an independent trend. From the beginning of the year to date, the company became the only listed auto stock in Hong Kong that rose.

Among the passenger car segments of listed auto companies counted by Auto K-Line, this is unprecedented.

Announcements show Geely Auto sold 240,800 units in June, achieving double growth in both year-on-year and month-on-year metrics for four consecutive months; cumulative sales in the first half exceeded 1.4229 million units, growing 1% (the only positive growth among the top three listed auto companies in China); new energy penetration rate reached 67%; cumulative overseas export year-on-year surged 158%, with a single month breaking 100,000 units for the first time creating history; ZEEKR brand average selling price per vehicle approached 350,000 Yuan, surpassing BBA...

Domestic market under pressure, Geely Auto grows counter-trend; industry reshuffling, it has already achieved structural optimization. In Auto K-Line's view, the answer to this super-stable performance lies in the strategic certainty brought by Li Shufu and the Geely management leading the "One Geely" systemic strength construction over the past two years.

Especially from overseas explosion to luxury breakthrough, from multi-path technology to large mobility ecosystem, to breakthroughs in motorsports and generational inheritance, Geely Auto has woven a systemic net that crosses cycles across five dimensions.

And the new variables emerging in the current automotive policy environment—falling oil prices, expectations of vehicle and vessel tax reform, and discussions on equal rights for fuel and electric vehicles, etc.—are adding new tension to Geely's net.

02

As I review the announcements released by Geely Auto, the most eye-catching is Geely Auto's overseas market explosion.

In June, Geely Auto exported 102,800 units, breaking 100,000 units for the first time in a single month, a year-on-year increase of 157%, and overseas sales share rose to 42.7%. Cumulative exports in the first half reached 474,000 units, surging 158% year-on-year, exceeding the total export volume for all of 2025.

Unlike other Chinese listed auto companies, behind this set of figures from Geely Auto is an industry symbiotic overseas expansion model.

Auto K-Line believes this choice by Geely is more like an asset-light route, with deep cooperation with Volvo, Proton, Renault Korea, Renault Brazil, etc., utilizing their existing production capacity to achieve technology licensing and joint production, efficient and easier to accept.

In Europe, utilizing Volvo factories for local production of LYNK & CO and ZEEKR effectively avoids tariff barriers; in Southeast Asia, Xingyuan's localization rate in Indonesia reached 46.5%, deeply integrating into local supply chains; in Latin America, the Renault Geely Brazil company has begun production.

Currently, Geely has laid out over 1,900 outlets in more than 100 countries and regions, completing brand layout in nearly 20 mainstream markets in Europe.

Therefore, the explosive growth in exports in the first half is not an accidental pull of a single hit product, but a inevitable result of full-chain localization system scaled output across production, research, sales, and supply.

It is worth noting that Geely Auto has raised its annual export target from 750,000 units to 1 million units.

03

In Auto K-Line's view, if the overseas explosion opened up Geely's sales scale space, making Geely Auto the only one among the top three listed auto companies in China to maintain positive cumulative sales growth in the first half, then the ZEEKR brand's premium breakthrough determines the thickness of Geely Auto's growth quality.

Data shows that in the first half of 2026, ZEEKR brand cumulative deliveries reached 178,000 units, a year-on-year increase of 97%, becoming the sales champion of the Chinese luxury new energy market.

As Geely Auto Group Senior Vice President Lin Jie stated, ZEEKR brand average selling price per vehicle approaches 350,000 Yuan, surpassing BBA; ZEEKR 9X average transaction price exceeds 530,000 Yuan. In China's luxury car market above 500,000 Yuan, for every 3 sold, 1 is ZEEKR.

Auto K-Line believes that what supports the ZEEKR brand's price positioning is a very clear product and brand strategy, as well as the success of Geely's direct sales system trial run.

Today, ZEEKR has firmly consolidated the 9 series ultra-luxury, 8 series sports luxury, and 7 series tech luxury premium matrix, and behind it owns the highest level strategic resource support of the Geely system—SEA Expanse Architecture, SEA Super Electric Hybrid, AI Digital Chassis, Qianli Hanhao Smart Driving System.

It is reported that ZEEKR 8X won the reputation champion of mid-to-large SUVs above 300,000 Yuan upon launch; ZEEKR 7X cumulative deliveries exceeded 170,000 units, ranking as the sales champion of mid-size luxury SUVs in many countries overseas; ZEEKR 009 consecutively ranked first in pure electric MPV sales above 400,000 Yuan for two months.

Whether domestic or overseas, ZEEKR's flagship 9 series has become the pursuit target of celebrities and entrepreneurs and other high net worth individuals.

In fact, Geely Auto's premium achievement was already shown in the first quarter of this year. Data shows Geely Auto core net profit per vehicle reached 6,429 Yuan, a year-on-year increase of 30%, setting a new high in nearly five years; gross margin 17.5%, increasing by 1.8 percentage points year-on-year.

Auto K-Line believes that in the period of most fierce price wars, the profit per vehicle did not fall but rose, indicating that true premiumization is letting core technology grow brand premiums.

04

Besides Geely's counter-trend growth, a policy trend brewing is worth attention; expectations of vehicle and vessel tax reform are making equal rights for fuel and electric vehicles shine on reality.

With new energy penetration rates continuing to rise, the national policy level begins to think, when new energy vehicles are no longer the minority, should they gradually promote equal rights for fuel and electric vehicles, allowing fuel cars and new energy vehicles to compete fairly under the same tax framework.

For listed auto companies completely relying on pure electricity, this means the policy moat narrows; but for listed enterprises like Geely persisting in all technology paths, fuel and electricity advancing together, it is a long-term structural benefit. Moreover, international oil price falls are also indirectly strengthening Geely Auto's competitiveness.

When new energy vehicles no longer enjoy special treatment, market competition will return from policy driven to product driven—Chinese consumers will rationally weigh comprehensive value such as power performance, usage costs, and refueling convenience.

Auto K-Line believes Geely Auto's strategic clarity allows it to benefit from policy changes.

05

Geely China Star series, as the sales champion of domestic brand fuel cars for 9 consecutive years, accumulated sales over 580,000 units in the first half, clearly being an important profit and cash flow source for Geely.

Moreover, Geely's heavyweight launch of i-HEV Smart Hybrid this year seems to have foreseen international changes, keeping Geely Auto unbeatable. It combines fuel car refueling convenience with electrification fuel-saving performance, and can compete head-on with pure electric cars without policy tilt.

This technology has confirmed full promotion overseas in the fourth quarter. At that time, Geely Auto will form a systematic replacement of traditional fuel cars in the overseas market, going head-on with top Japanese and Korean auto companies overseas.

Auto K-Line feels the trend of fuel and electric equal rights is not weakening Geely, but verifying the foresight Geely Auto has always persisted in multi-route layout.

When the policy balance beam tends to level, true product power can surface. Geely has both scale ability and technical reserves on fuel, hybrid, pure electric, alcohol-hydrogen multi-routes simultaneously, this is exactly its unique advantage distinguishing it from most Chinese listed auto companies!

06

In 2026, in Auto K-Line's view, Geely Auto made significant layout on the racing map, also to further deepen global layout, build name recognition, and feed back R&D.

At the LYNK & CO 07 GT launch press conference, Lin Jie announced the brand will officially enter the rally field. The championship mission of fighting in WTCE/TCR events for many years has been handed over to the Preface of Geely China Star series.

I believe LYNK & CO entering rally races is a breakthrough, engineering verification scenarios expand from track race speed limits to rally race survival limits; Preface taking over TCR is a heritage, chassis tuning data, power system calibration and lightweight processes settled on the track for many years will be injected back into sales base products.

This layout set elevates track genes from a brand tag to the entire Geely Auto Group's cultural asset. When consumers shift from comparing parameters to recognizing brands, track genes and performance faith will release Geely brand compound interest over a long cycle.

07

Auto K-Line counted 2026 first-half auto stock trends finding auto sector stock prices overall declined more than double digits, but Geely Auto's strong fundamental resilience attracted institutional dense position increases, also one of the few auto stocks maintaining rise.

Statistics show 46 international institutions have cumulatively increased positions or established positions, including BlackRock, American Century Investments Management long-term funds in the list.

Citi expects Geely Auto's multiple premium models launch will pull second and third quarter gross margins; HSBC Research expects ZEEKR sales growth to continue in second half; Daiwa expects "One Geely" strategy under 2026~2028 profit growth will be higher than market general expectations.

With August semi-annual report release, continuous realization of fundamentals and profits, Geely Auto is expected to usher in an important window for valuation repair.

According to Auto K-Line knowledge, second half Geely Galaxy TT will冲击 C-Class pure electric coupe market, Galaxy Battleship 700 will explore hard-core off-road new category.

Overlaying new generation electric drive technology upcoming release, i-HEV full promotion globalization, ZEEKR 9X overseas launch first to Middle East—this systemic net woven by global channels, premium technology matrix, fuel-electric dual-line layout, three-dimensional mobility ecosystem and brand culture faith, will continue to extend.

Views of AutosKline:

2026行至年中，when the industry's surging tide recedes, many have already lost their underwear, but Geely Auto has worked out abs.

Content is original to [Auto K-Line], material sources reference public company announcements and industry public information (relevant companies and institutions should be responsible for authenticity); some images sourced from the internet, copyrights belong to original owners.

This article is not authorized for reprinting without permission, violators will be prosecuted. Meanwhile, the article content does not constitute investment advice to anyone! Stock market risks are high, investment requires caution!

July 6, Geely Galaxy TT unveiled to the public. The car is positioned as a C-segment pure electric sports sedan, further enriching Geely Galaxy's product matrix. After launch, it will face strong rivals like Xiaomi SU7, XPeng P7+, and AITO Z7.

Geely brand persists with fuel and new energy dual-track development, Galaxy is the core sales pillar of its new energy segment. In the first half of 2026, Geely Galaxy cumulative sales reached 519,800 new vehicles, accounting for 47.2% of Geely brand's total sales and 36.5% of Geely Automobile Group's total sales. However, sales growth for Geely Galaxy this year is sluggish, with month-over-month sales dropping year-on-year for the first five months, until sales stabilized and recovered in June.

Guided price 64,800-94,800 CNY A0-class compact car Geely Star Wish is the main sales contributor for Geely Galaxy, June sales reached 50,900 units, cumulative sales in the first half reached 249,400 units, accounting for nearly half of Geely Automobile Group's sales during the period.

At the March 2025 performance briefing, Geely Holdings CEO Gu Shengyue, Geely Automobile Group CEO Gan Jiayue stated to the media that in 2026, Geely Automobile Group aims to achieve domestic sales number one. Gu Shengyue also said, "In the foreseeable future, in addition to sales setting a new historical high, it is highly probable that for every future performance briefing, our (Geely Automobile Group) core net profit attributable to parent company will also set a new historical high."

In Q1 2026, Geely Automobile Group narrowly defeated BYD (700,500 units) with a sales figure of 709,400 units, becoming the domestic automaker sales champion. Group revenue also increased from 72.692 billion CNY in the same period last year to 83.776 billion CNY, achieving 15% year-on-year growth; core net profit attributable to parent company also saw a 31% year-on-year increase.

However, since March, BYD has entered a dense new product release period and also released second-generation Blade Battery and fast charging technology, regaining the initiative. In the first half of the year, BYD returned to the throne of "Domestic Top Automaker" with 1.8085 million units sales, while Geely Automobile Group ranked second with 1.4230 million units sales sales. Geely, Lynk & Co, and Zeekr brands sold 1.1004 million, 144,200 and 178,400 units respectively. Among the three brands, only Zeekr brand achieved year-on-year sales growth.

Equally noteworthy alongside sales growth is the product structure. Management once stated outright that an excessively high sales proportion of entry-level models leading to declining profitability is a "weakness the group needs to overcome urgently".

Currently, the automaker has not disclosed the first-half 2026 report, and specific revenue composition was also not disclosed in the Q1 report, so it is impossible to calculate the changes in per-vehicle revenue and per-vehicle profitability. However, how Geely Automobile Group will balance scale growth and profitability improvement while relying on entry-level models to support the overall sales volume remains a management challenge that requires continued attention.

 Geely Galaxy Hard to Escape Low-Price Volume Dilemma

In 2025, Geely Galaxy ushered in a comprehensive "explosion", with multiple star models performing brightly. Geely Star Wish broke 40,000 units in sales for 7 consecutive months, Galaxy M9 reached nearly 40,000 units in cumulative sales less than 4 months since officially launching in September, becoming a dark horse in the C-segment hybrid SUV market.

However, due to relatively dense new car releases and some price overlaps, customer sources were dispersed among internal models, significantly increasing the difficulty of cultivating Geely brand models that maintain consistent high volume.

Sales of Galaxy M9 (Photo/Yiche)

According to data released by Yiche, since the beginning of this year, Galaxy M9's monthly retail sales have declined significantly compared to the initial sales period. In January and February, the model still maintained sales levels of over 6,000 and 5,000 units respectively, but in March it dropped directly to 3,773 units. In April and May, sales hovered around 3,000 units. Cumulative retail sales in the first 5 months were even lower than the Zeekr 9X at the 450,000 yuan level.

Facing intensifying industry competition, Geely brand launched a new round of dense new car release offensive to boost sales, with Geely Galaxy becoming the core main force for product release. In the first half of the year, Geely Galaxy has launched home sedan Galaxy A7 EV and 2026 version Galaxy A7 EM, hybrid SUV Galaxy M7 Voyager, hybrid sedan Galaxy Starlight 7 MAX, A0-class compact car all-new Geely Star Wish, light off-road SUV 2026 version Galaxy Cowboy, pure electric SUV Galaxy Starship 7 EV, and other new cars, focusing layout on 100,000 yuan price bracket.

After experiencing month-on-month sales declines in the first five months of this year, June finally saw Geely Galaxy achieve a year-on-year sales increase. However, it is not difficult to find the underlying reason upon close inspection: popular models such as Galaxy Starlight 7 MAX, 2026 version Galaxy Cowboy, all-new Geely Star Wish, Galaxy Starship 7 EV, etc. began to launch successively from mid-to-late May and released their heat collectively in June. In other words, Geely brand has still failed to get rid of the situation of stacking sales with new cars.

Even if Star Wish itself has strong sales performance, it is difficult to completely help Geely brand withstand the downward pressure of the industry. With the intensification of competition within the A0-class market, a crowd of 100,000-150,000 yuan level models are continuously eroding the survival space of A0-class commuter cars with lower pricing, richer configurations, and longer range. Geely Star Wish not only has to bear the competitive pressure from BYD Seagull, Leapmotor A10, Wuling Bingo PLUS and other same-level models, but also cope with the traffic diversion that might come from Leapmotor C10, Changan Deepal S05, XPeng MONA L03, and other 100,000-150,000 yuan level models. In addition, this car may also face internal competition with models such as Galaxy Starship 7 EV.

However, Lynk & Co and Zeekr brands, positioned towards mid-to-high end, although have decent market performance, are not mainstream in the total sales proportion of Geely Automobile Group. If one wishes to stand again at the top position of domestic brand sales, Geely Automobile Group still needs to create more blockbuster models capable of sustained high volume sales for the Geely brand.

 Compensate Domestic Sales Gap with Overseas Increment?

According to data announced at the beginning of the year, in 2026, Geely Automobile Group's overall sales target is 3.45 million units, and export sales target is 640,000 units. Divided by brand, Geely, Lynk & Co, and Zeekr brands bear sales tasks of 2.75 million, 400,000 and 300,000 units respectively. Therefore, in the first half of the year, Geely Automobile Group's overall sales target completion rate was 41.2%, with Geely, Lynk & Co, and Zeekr brands achieving 43.2%, 36.1% and 59.5% respectively.

Overseas markets contributed the vast majority of increments for Geely Automobile Group. In the first half of the year, Geely Automobile Group accelerated global market expansion: Concentrated completion of brand landing in five European countries (Spain, Germany, Netherlands, Belgium, Luxembourg) and reached cooperation with Switzerland's top dealer group, confirming entry into Swiss market in Q3; Deepened core markets in Southeast Asia such as Indonesia, Malaysia, Vietnam, launched Lynk & Co 900, Coolray, Okavango L to expand product lineup; Landed localized capacity in Latin American market, completed Star Wish production in Brazil factory; In Middle East and Central Asia markets, Lynk & Co 900 landed in many Middle Eastern countries, Galaxy series models penetrated Central Asian market.

Latest data from CPCA shows that in June, domestic passenger car export volume (including CKD) increased by 82.3% year-on-year to 877,000 units, accounting for 37% of total passenger car manufacturer sales; among them, new energy vehicle exports accounted for 56.9% of total exports, an increase of 16 percentage points compared to the same period last year; domestic brand exports reached 763,000 units, an 86% year-on-year increase, with the entire industry maintaining high prosperity.

Against the backdrop of a generally strong industry export, in the first half of the year, Geely Automobile Group's export volume increased by 158% year-on-year to 474,200 units, with the half-year scale surpassing the total 2025 annual export volume. According to reports from "International Finance News" and Orient Securities research report information, thanks to the overseas market exceeding expected growth, the group subsequently raised export sales guidance twice internally, from 640,000 units to 750,000 units, and then to 900,000 units, indicating that the group's export target completion rate for the first half exceeded half.

However, it is worth noting that although the overseas sales target was significantly increased, Geely Automobile Group did not release information about increasing the overall sales target.

In 2025, Geely Automobile Group cumulative sales were 3.0246 million units, including 420,100 units export sales, equivalent to its domestic sales of about 2.6045 million units last year. According to the latest export indicators calculation, in 2026, the group needs to sell 2.55 million new vehicles domestically to achieve the overall target, which is even nearly 55,000 units less than last year's domestic sales.

According to CPCA data, in June, the A00 and A0-class economy EV market faced significant pressure. A00-class car wholesale sales were 77,000 units, down 50% year-on-year, down 11% month-on-month, accounting for 8% share of pure electric vehicles, down 11.9 percentage points compared to the same period last year; A0-class car wholesale sales were 314,000 units, accounting for 32% share of pure electric vehicles, up 9 percentage points year-on-year; A-class car wholesale sales were 236,000 units, accounting for 24% share of pure electric market, down 2.7 percentage points year-on-year.

Geely brand's new energy vehicles under the brand are mostly in the A00-A class market. Their domestic new energy sales trends are highly bound to the fluctuations of the aforementioned segmented markets. The structural adjustment of the economy EV market will also directly impact the brand's domestic market growth rhythm.

Malaysia's four-year electric vehicle import tax exemption policy has officially ended. The new regulations implemented on July 1 directly tightened the entry threshold for imported electric vehicles. Regarding complete vehicle imports, the new regulations require that the CIF price of all CBU electric vehicles must not be lower than 200,000 Ringgit (approximately 320,000 RMB), and the motor output power must not be lower than 180 kW (about 241 hp). Both conditions must be met simultaneously; neither can be missing.

Relying on the previously relaxed environment, Chinese brands once captured 60% of the new energy vehicle market share in Malaysia. Now, the local market intends to replicate the industrialization model of local automakers, forcing foreign investment to shift from complete vehicle trading to local manufacturing. After all, no one wants to be just a dumping ground for goods.

Electric Vehicle New Policy Heavy Implementation in July

After the four-year electric vehicle import tariff exemption period ends, Malaysia significantly tightened complete vehicle import rules, upgrading the previously duty-free 100,000 Ringgit CIF threshold to a mandatory 200,000 Ringgit entry baseline, while rigidly binding a 180 kW motor power lower limit; both conditions are indispensable. Previously, the 100,000 Ringgit was only the tariff exemption line, the price point perfectly fit the pricing system of main home-use models going overseas, BYD Dolphin, entry-level Atto 3, and other volume-selling models relied on cost advantages during the tax exemption period, becoming core products for Chinese brands to seize the local market.

After the CIF price is raised to 200,000 Ringgit, adding import tariffs, domestic sales tax, and dealer markups, estimated based on the current tax and fee structure of the Malaysian automotive market, the final vehicle price will reach above 300,000 Ringgit, converting to RMB, it is close to 480,000. Most Malaysian households' car purchasing budgets are in the range of 100,000 to 250,000 Ringgit, this price range of 300,000 Ringgit is a niche market where Tesla and BBA pure electric models have already dug deep, there are very few models domestically that can cross both rigid thresholds, the price-friendly family car base that Chinese brands originally stabilized via pure import routes is essentially locked by the policy; while vehicles assembled locally via CKD can still legally cover the mainstream family consumption price range of 100,000 to 250,000 Ringgit.

Many brands can choose to rent existing local factories for knocked-down assembly production, Leapmotor uses Stellantis idle production lines to launch C10, Xpeng partners with local manufacturers to launch right-hand drive G6, by reusing existing capacity to avoid the strict clauses of 80% mandatory export for new factories, this is the easiest flexible method to implement at present. However, this light-asset OEM model has many hidden dangers from the perspective of long-term industrial layout.

Car companies do not own production lines, unable to independently expand production schedules during peak order surges, production line modifications for model updates are also subject to the partner's will, the production rhythm is hard to control completely by themselves. More critically, core components like batteries, electronic controls still rely on being shipped separately from domestic sources, localization only stays at the final process. Referencing Indonesia's practice of continuously raising local component ratios, the local 2030 target for new energy vehicle local component penetration rate is set at 80%, the overall industrial orientation in Southeast Asia is forcing upstream supply chains to land locally, the model of only simple assembly will eventually face policy constraints.

Moreover, this detour route itself has no permanent guarantee at the legal level, Malaysia can update industrial regulations at any time later, including existing factory cooperation projects into export quota supervision, this shortcut could be tightened or blocked at any moment. The export strategy of only doing trade output and unwilling to deeply bind local industrial chains has no more sustainable space.

Chinese Automakers Face Major Differentiation

Geely Holdings is the biggest indirect beneficiary of this round of policies. Geely holds 49.9% of shares in Malaysia's traditional state-owned automaker Proton, and Proton itself holds original CKD production qualifications, it does not belong to the new foreign investment factory construction projects approved after September 2025. This means the strictest 80% mandatory export quota in the new regulations cannot constrain Proton from the start. Proton has no ratio restrictions on sales in the local market, and can long-term enjoy policy inclinations for local component support, effectively standing in the safe zone by nature within the environment of tightening policies.

In addition, Xpeng Motors relies on EPMB's existing factory in Melaka State to carry out CKD complete knocked-down assembly, Leapmotor uses Stellantis's own complete vehicle factory located in Kulim, Kedah, Malaysia for local assembly. Both types of projects belong to reusing existing local capacity, and can be exempted from the requirement of 80% mandatory export quota in the new regulations.

While BYD's wholly-owned new factory planned in Perak State, Chery's new industrial park planned in Selangor State, both belong to new manufacturing projects approved after September 2025, will be strictly constrained by the 80% export quota; brands like Great Wall Motors relying on pure imports of affordable models, directly face the impact of losing the access qualification for main models.

The core logic of the new regulations is actually setting up a double barrier for "new foreign players", clearly not welcoming foreign enterprises that only focus on building capacity in the local market. The remaining options for foreign brands are very limited: either introduce high-end models via pure import routes, giving up the mainstream volume market; or rent existing local production lines for knocked-down assembly, production capacity rhythm and cost control are all subject to others, hard to form scaled price competitiveness.

Viewing the entire Southeast Asian market dimension, this logic is not unfamiliar. Thailand and Indonesia's industrial policy directions have been highly consistent in the past two years: the threshold for complete vehicle imports continues to rise, the core conditions for market access are gradually shifting from product competitiveness to the depth of localization investment.

In early years, when most Chinese electric vehicle brands first entered Southeast Asia, they followed a typical trade route: controlling costs by relying on the scale advantages of the domestic supply chain, and rapidly distributing goods after complete vehicles are shipped by sea, relying on price differences, most stayed at the superficial cooperation stage of "selling products". However, a few brands like Geely have already completed deep localization layout through the method of investing in local car companies.

Now, the demands of ASEAN core markets have shifted from "richening consumption choices" to "driving local industrial upgrades", the exchange chips for market access have also changed from pure product power to capacity landing, technology transfer, and supply chain driving capabilities. Brands that only do commodity output and are unwilling to do industrial binding will sooner or later be squeezed into niche peripheral markets by gradually tightening rules.

In other words, the export 1.0 stage relying purely on complete vehicle distribution has reached its end in the Southeast Asian market.

Consumer Car Review

Actually, the screening logic of the Southeast Asian market has never changed: It welcomes co-builders who bring the industrial chain, not passersby who only sell products. When rules tighten step by step, the winning hand of going overseas has long shifted from product costs, pricing strategies, to the ability to predict industrial rules, and the depth of layout rooted in the local area.

After all, a model without an industrial anchor point will ultimately not go far.

Recently, an announcement from Geely Auto stirred ripples in the market: acquiring Radar Automotive (Shandong) Co., Ltd. and three other core entities wholly for approximately 218 million RMB. Upon completion of the transaction, the Radar brand will be integrated entirely under the Geely Auto China Star Brand.

 

On the surface, this is a routine operation to fill gaps, but if you strip away the business facade and delve into the core of Geely's "Return to One Geely" strategy, you will discover that this 218 million RMB is not buying production capacity, but the "risk of loss of control".

 

In a key year for establishing the "One Geely" strategic main line, this acquisition is by no means a simple addition of peripheral business, but a precise implementation of the "Strategic Integration" and "Strategic Synergy" spirit of the "Taizhou Manifesto". It marks that Geely Holding's governance model is turning from the laissez-faire era of "encouraging internal entrepreneurship" to the aircraft carrier era of "listed company intensive control".

 

· Strategic Deep Meaning: Governance Dimension Upgrade from "External Incubation" to "Internal Circulation"

The Radar brand is not an outsider, but a new energy project incubated by Geely Holding outside the system previously. The core logic of this acquisition is to formally bring "external assets" into "internal business", completing the closed loop of the governance structure.

 

Looking back at the "Taizhou Manifesto", it explicitly requires "reducing conflicts of interest and duplicate investments". Previously, as an independent operating entity, Radar inevitably had implicit competition and resource waste with Geely's main brand in R&D, channels, and supply chain. By wholly acquiring and merging into the China Star Brand system, Geely achieves sole command over the Radar business line. The "improving operational efficiency, controlling costs" emphasized in the announcement is a direct response to the Manifesto's "promoting deep integration of internal resources". The 218 million RMB spent may save more "billions of yuan" in future R&D and marketing.

 

Geely Holding system is vast, clarifying complex equity and business boundaries is the cornerstone of the "One Geely" strategy. Descending Radar from the holding level into the Geely Auto listed company body means its financial performance and management structure will be fully included in Geely Auto's standardized control system. This clear operation of "who operates, who holds" is a landmark event of Geely saying goodbye to extensive expansion and moving towards refined governance.

 

· Synergy Value: "Two-Way Empowerment" of Technical Foundation and Overseas Channel

The merger of Radar is not a simple brand collection, but a "capillary" level transfusion of Geely's systematic capability.

 

The core of the "One Geely" strategy is technical foundation sharing. Although Radar brand belonged to the Geely system previously, independent operation might have led to the risk of "starting from scratch" in underlying technologies such as electrical/electronic architecture and smart cockpit. After merging, Radar will be mandatorily aligned with Geely Auto's modular architecture (such as CMA, SEA), sharing the "Ground-and-Space Integrated" technology ecosystem. This not only reduces Radar's R&D costs but also guarantees the purity and consistency of Geely's technology route.

 

The announcement specifically mentioned acquiring Radar's Thai subsidiary, this move is significant. Geely is building a global R&D, manufacturing, and sales network. Radar Thailand, as an existing Southeast Asia bridgehead, can immediately access Geely's global logistics and distribution system. The efficiency of "leveraging an existing entity to expand overseas" is far higher than building a new base from scratch, which is the embodiment of "Strategic Synergy" in the international dimension.

 

· Strategic Implications: Geely's Restraint and Focus

It is not hard to see that this acquisition conveys three clear signals to the market.

 

First, Geely no longer pursues brand incubation of the "casting a wide net" type, but concentrates resources on this core platform of the listed company. Any business must serve the overall strategy of "One Geely", rather than fighting on their own.

 

Second, having the courage to take back external projects internally proves that Geely has established strong mid and back-office integration capability. This confidence stems from the maturity of the "Two Horizontal and Seven Vertical" organizational structure, capable of digesting the management complexity brought by multiple brands.

 

Finally, it embodies the determination of long-termism. The cost of 218 million RMB is more of a symbolic internal asset transfer, its true intention lies not in short-term financial statement beautification, but in building a long-term combat system without internal friction. This is the reconstruction of the underlying logic for Geely to traverse the cycle and fight industry involution.

Radar's "Return Home" is a microcosm of Geely's "One Geely" strategy. It tells us that Geely's future is no longer a simple addition of multiple brands, but a highly synergistic, deeply coupled value community. When the industry is still trapped by the "internal friction" of multi-brand operation, Geely demonstrated its strategic determination with this 218 million RMB transaction: true strength is not how many brands one owns, but being able to make all brands dance to the same rhythm.

Recently, an announcement from Geely Auto stirred ripples in the market: acquiring Radar Automotive (Shandong) Co., Ltd. and three other core entities wholly for approximately 218 million RMB. Upon completion of the transaction, the Radar brand will be integrated entirely under the Geely Auto China Star Brand.

 

On the surface, this is a routine operation to fill gaps, but if you strip away the business facade and delve into the core of Geely's "Return to One Geely" strategy, you will discover that this 218 million RMB is not buying production capacity, but the "risk of loss of control".

 

In a key year for establishing the "One Geely" strategic main line, this acquisition is by no means a simple addition of peripheral business, but a precise implementation of the "Strategic Integration" and "Strategic Synergy" spirit of the "Taizhou Manifesto". It marks that Geely Holding's governance model is turning from the laissez-faire era of "encouraging internal entrepreneurship" to the aircraft carrier era of "listed company intensive control".

 

· Strategic Deep Meaning: Governance Dimension Upgrade from "External Incubation" to "Internal Circulation"

The Radar brand is not an outsider, but a new energy project incubated by Geely Holding outside the system previously. The core logic of this acquisition is to formally bring "external assets" into "internal business", completing the closed loop of the governance structure.

 

Looking back at the "Taizhou Manifesto", it explicitly requires "reducing conflicts of interest and duplicate investments". Previously, as an independent operating entity, Radar inevitably had implicit competition and resource waste with Geely's main brand in R&D, channels, and supply chain. By wholly acquiring and merging into the China Star Brand system, Geely achieves sole command over the Radar business line. The "improving operational efficiency, controlling costs" emphasized in the announcement is a direct response to the Manifesto's "promoting deep integration of internal resources". The 218 million RMB spent may save more "billions of yuan" in future R&D and marketing.

 

Geely Holding system is vast, clarifying complex equity and business boundaries is the cornerstone of the "One Geely" strategy. Descending Radar from the holding level into the Geely Auto listed company body means its financial performance and management structure will be fully included in Geely Auto's standardized control system. This clear operation of "who operates, who holds" is a landmark event of Geely saying goodbye to extensive expansion and moving towards refined governance.

 

· Synergy Value: "Two-Way Empowerment" of Technical Foundation and Overseas Channel

The merger of Radar is not a simple brand collection, but a "capillary" level transfusion of Geely's systematic capability.

 

The core of the "One Geely" strategy is technical foundation sharing. Although Radar brand belonged to the Geely system previously, independent operation might have led to the risk of "starting from scratch" in underlying technologies such as electrical/electronic architecture and smart cockpit. After merging, Radar will be mandatorily aligned with Geely Auto's modular architecture (such as CMA, SEA), sharing the "Ground-and-Space Integrated" technology ecosystem. This not only reduces Radar's R&D costs but also guarantees the purity and consistency of Geely's technology route.

 

The announcement specifically mentioned acquiring Radar's Thai subsidiary, this move is significant. Geely is building a global R&D, manufacturing, and sales network. Radar Thailand, as an existing Southeast Asia bridgehead, can immediately access Geely's global logistics and distribution system. The efficiency of "leveraging an existing entity to expand overseas" is far higher than building a new base from scratch, which is the embodiment of "Strategic Synergy" in the international dimension.

 

· Strategic Implications: Geely's Restraint and Focus

It is not hard to see that this acquisition conveys three clear signals to the market.

 

First, Geely no longer pursues brand incubation of the "casting a wide net" type, but concentrates resources on this core platform of the listed company. Any business must serve the overall strategy of "One Geely", rather than fighting on their own.

 

Second, having the courage to take back external projects internally proves that Geely has established strong mid and back-office integration capability. This confidence stems from the maturity of the "Two Horizontal and Seven Vertical" organizational structure, capable of digesting the management complexity brought by multiple brands.

 

Finally, it embodies the determination of long-termism. The cost of 218 million RMB is more of a symbolic internal asset transfer, its true intention lies not in short-term financial statement beautification, but in building a long-term combat system without internal friction. This is the reconstruction of the underlying logic for Geely to traverse the cycle and fight industry involution.

Radar's "Return Home" is a microcosm of Geely's "One Geely" strategy. It tells us that Geely's future is no longer a simple addition of multiple brands, but a highly synergistic, deeply coupled value community. When the industry is still trapped by the "internal friction" of multi-brand operation, Geely demonstrated its strategic determination with this 218 million RMB transaction: true strength is not how many brands one owns, but being able to make all brands dance to the same rhythm.

On May 28, the all-new Geely Xingyuan officially launched, with comprehensive range upgrades across the entire series: 310 km upgraded to 410 km, and 410 km upgraded to 480 km. The new car launches four models: 410km Admiration Edition, 410km Riding Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition, with a launch period limited price ranging from 61,800 yuan to 91,800 yuan. To meet diverse user needs, for the 410km version, a 310km range optional right is still provided, reducing the price by 7,000 yuan after selection. Effective immediately, users can place orders via Geely Galaxy APP or WeChat Mini Program, enjoying ten layers of purchase gifts and limited-time super trade-in funds and other generous rights. In addition, users who make large deposits and lock orders before June 30, 2026, can enjoy a super trade-in fund right of 3,000 yuan.

Experts strike again. This time the all-new Geely Xingyuan officially launches, advancing upon the classic, with five major upgrades fully refreshed to bring over 100 product capability upgrades for users, achieving over 25 class-only features, providing cross-class experiences for users with generationally leading technology. As the 2025 China car market full-category sales champion, Geely Xingyuan deliveries broke 700,000 units in 573 days, entering the top three in global new energy vehicle sales in the first quarter of this year. It is the only Chinese brand model to enter the top three in global new energy vehicle sales, continuously releasing champion momentum. At the new car launch event, Geely Xingyuan spokesperson Joey Yung also appeared in person, sharing her true story with Geely Xingyuan, supporting the new car with gentle yet powerful strength, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car partnered with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, taking everyone to feel and enjoy beauty. Moreover, Geely Xingyuan also collaborated with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Myfoodie to innovatively create five life scenarios: "Harbor Family, Alley Family, Rainforest Family, Silk Road Family, Nomadic Family", focusing on core daily commuting scenarios, directly hitting user real car usage needs, and redefining the value benchmark for pure electric small cars with champion strength.

Champion Strength One: Ultimate Driving Control Advancement — First Global Native Architecture + China-German Joint Calibration

Geely Xingyuan brings a calm, free, light, and agile driving experience for every trip for users. This champion strength comes from Geely's first global native architecture and track-level calibration: Geely Xingyuan is the first in its class to adopt a native architecture, the first to standardize rear-drive independent suspension, and the first to be globally calibrated pure electric small car, allowing users to experience ultimate driving control for the first time with a pure electric small car!

Good driving control must withstand inspection. Currently, Geely Xingyuan has entered over 30 countries globally. The R&D team gathered global resources to conduct comprehensive verification against different extreme road conditions worldwide, bringing comprehensive upgrades to the all-new Geely Xingyuan in the three core experiences of "driving, steering, braking", leading small car driving control into the 2.0 era again. The G-TCS 2.0 All-Weather Anti-Slip System retains the flexibility and fun of rear-drive while ensuring no slipping, no tail swinging, and no rolling away on flat roads, slopes, and curves, so even beginners can drive calmly; the new brushless steering system responds twice as fast, supporting three steering modes and steering neutral self-learning; the G-CST 2.0 All-Scenario Comfort Braking System simulates the feel of an experienced driver, preventing head nodding during braking and motion sickness during driving. In addition, Geely Xingyuan is the only pure electric small car in its class that successfully challenged the Fishhook Test at 130 km/h and the first in its class to successfully pass the Moose Test at 80.7 km/h, with handling performance comparable to a 200,000 yuan class sports coupe.

Champion Strength Two: Efficient Three-Electrical Power Advancement — Full Series Standard with CATL + 480km Range + 19 Min Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, the all-new Geely Xingyuan achieves full series range upgrade. Range is solid without gimmicks, charging is fast and lasts long, electricity usage is economical without costing much money. No matter daily commuting or occasional long-distance travel, the all-new Geely Xingyuan can easily handle it. The new car is the only pure electric small car in its class with full series standard CATL cells, liquid cooling temperature control, and 11-in-1 high-integration electric drive. The three-electric power strength has been the class ceiling since launch. The new car is equipped with exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, maximum CLTC range 480km, sufficient for daily commuting and weekend outings; cooperating with class-exclusive active front grille and low wind resistance wheels, wind resistance reduced by 15 counts, actual range improved by another 10km.

Solid range means refueling efficiency must also continue to upgrade. Regarding refueling, 30%-80% fast charging only takes 19 minutes, a cup of coffee time is enough to depart fully charged; the liquid cooling system and new BMS ensure fast charging at full speed regardless of cold or hot weather, and charging speed increase does not come at the cost of battery life. Meanwhile, the class-exclusive Starry Wisdom AI Cloud Power 2.0 achieves full-link energy management, covering smart charging/discharging, off-peak electricity price recognition, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient and every journey worry-free.

Champion Strength Three: AI Cockpit Advancement — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

The all-new Geely Xingyuan puts warmth and wisdom into the cockpit, making the vehicle easier to use, more understanding of people, and more comprehensive. The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive grade Longying No.1 chip and 16G+128G large storage, fast response, smooth operation, easy to pick up. Users can switch maps or favorite wallpaper desktops at will, cute pet wallpaper supports interactive functions, adding fun to the cockpit.

The new AI Eva is even more of users' portable smart partner. Voice assistant Hi EVA supports fuzzy instruction understanding and context memory, capable of completing vehicle control, Q&A, entertainment, and other operations, proficient in all. Users only say "Hi Eva, I want to go home", and the vehicle can automatically call the latest Amap 850 version to select the optimal route. Meanwhile, the car machine adds support for CarPlay phone interconnection, compatible with iOS devices for seamless connection, local common applications are fully available, and cloud has 200+ massive applications to choose from. There are also considerate scenarios like invisibility mode, car wash mode, one-key car finding, and a customized assistant tailored to individuals. Automatically start navigation and adjust AC after work, full of exclusive greeting rituals. From navigation to entertainment, from life to surprises, the intelligent cockpit of the all-new Geely Xingyuan comprehensively covers users' daily needs.

Champion Strength Four: Driving Assistance Advancement — Qianli Haohan Driving Assistance H3 Solution

The all-new Geely Xingyuan is equipped with the Qianli Haohan Driving Assistance H3 solution sourced from high-end models, which can cover multiple driving scenarios. Every function truly helps users improve driving experience. This system has safely traveled 1.38 billion kilometers, user usage growth rate is first, relying on G-ASD smart driving underlying technology and Xingrui AI large model, bringing a smart experience of "better and easier to use as you drive, smarter as you drive".

Highway Elevated NOA is not limited by roads and rain/fog weather, supports voice lane change, multi-scenario avoidance, and automatic on/off ramps. Users only need to lightly hold the steering wheel to easily drive long distances. Full-scenario MPI takeover rate exceeds 200 kilometers, equivalent to continuous driving 3 hours requiring only 1 takeover. Meanwhile, in parking aspect, full-scenario adaptation is possible. APA parking assistance function supports one-key parking, fingertip parking, remote parking, covering 300+ parking scenarios. Aiming at actual pain points such as novice drivers finding parking difficult, female drivers being prone to nervousness while parking, HPA memory parking supports 2km ultra-long memory, cm-level precise positioning. After learning a route once, it can automatically park throughout the process, possessing smart following, autonomous location finding, and obstacle avoidance functions. Temporary route changes also do not require relearning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection, if it detects driver fatigue behavior or distracted driving, will promptly remind the driver; Sentry Mode can protect parking safety 24 hours a day all-weather, recording video immediately and sending to user's phone upon anomaly. From departure to arrival, from driving to parking, the all-new Geely Xingyuan makes complex driving simple and reassuring, allowing users to spend more energy on the scenery on the road and the laughter of companions.

Champion Strength Five: All-Dimensional Safety Advancement — Three-Electric Power Safety + Active and Passive Safety

Safety is the gene carved into Geely's bones! For Geely, whether large or small cars, whether luxury or mainstream models, all brands under it adopt the same safety concept and strict standards. Geely has already built a global comprehensive safety center with investment exceeding 2 billion yuan, and released the "Human, Vehicle, Road, Cloud, Star" integrated comprehensive safety 2.0 system, covering four core safety domains: life safety, health safety, property safety, and privacy safety. The all-new Geely Xingyuan also follows this high standard, and adheres to the concept of "Small Cars, Must Have Big Safety", taking small car safety to the extreme.

In terms of passive safety, the all-new Geely Xingyuan has built a five-long eight-cross star armor cage body, like a sturdy yet light armor, carefully reinforced front, back, left, and right — the front end three-force transmission path cooperates with dual "cloverleaf" force release structure, the side battery to threshold spacing is 149mm and double anti-collision beams are added, the rear 750mm long rear overhang and double "井" shape rear subframe form a solid barrier; roof compression strength increased to 3.4 times vehicle weight, AB pillars and roof beams and other core area materials upgraded, even if encountering rollover or heavy weight on top, the cockpit remains unharmed, side curtain airbag pressure holding technology can further protect the head continuously during rollover.

In terms of battery life, Geely Xingyuan's verification standard is upgraded to 2 times the national standard. After completing 1000 cycles, battery capacity still maintains 90.72%. Furthermore, Xingyuan that actually drove 84,000 kilometers successfully challenged seawater corrosion, muddy water washing, bad road scraping bottom, limit fire burning, etc., the six serial limit tests, completing industry firsts.

To further improve battery safety protection, the all-new Geely Xingyuan puts hard work in places users cannot see, adopting industry-leading BDMU high-voltage component deep integration technology, combining BMS battery management system and BDU high-voltage distribution unit into one, significantly reducing interfaces, reliability takes another step, reducing battery sealing failure risk from the root. Worth mentioning, on May 12, Geely partnered with CCTV to complete the class-first and also the only class-only front and side continuous collision. High-voltage system powered off in time, battery pack did not smoke or catch fire, passenger cabin structure intact, airbags precisely deployed, non-collision side door can open normally. In addition, the all-new Geely Xingyuan is equipped with direct tire pressure display, DOW door opening warning, Sentry Mode, and has AEB active braking and AES emergency steering double insurance, successfully passing 120 km/h static vehicle braking stop and 130 km/h "disappearing front car" active avoidance tests, performance far exceeding industry mainstream levels.

Trusted by 700,000 Users, From China Champion to Global Top Three, Champion's Journey Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generationally leading product strength, Geely Xingyuan has always won industry recognition and user love. Since its launch in October 2024, Geely Xingyuan cumulative deliveries have broken 700,000 units, equivalent to selling one every minute. It is not only the star model that fastest achieved this goal in the entire industry, but also won the 2025 China car market sales champion in one go. Entering 2026, Geely Xingyuan continues to lead, staying firmly at the top. In this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan first entered the global top three, achieving a new milestone for Chinese A0-class electric vehicles.

Geely Xingyuan is not only hot-selling domestically but also widely acclaimed in overseas markets, currently launched in over 30 countries and regions worldwide. In Brazil, sales broke 2,300 units in two months of launch; in Thailand Motor Show, weekly orders reached 3,300 units, and won the dual international awards of "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Motor Show Most Loved Electric Vehicle". On the streets around the world, Geely Xingyuan is becoming a new mobile business card of "China Intelligence"

The advancement of the all-new Geely Xingyuan has once again raised the benchmark of "High Quality and Good Price" for the Geely Galaxy brand on the pure electric small car track. In the future, Geely Galaxy will continue to adhere to the original intention of "Building Smart Boutique Cars for Everyone", precisely grasping users' most real needs, and bringing products and services beyond expectations for users in various sub-markets.

2026 North American World Cup, is not just a top football event with expanded scale and reform spanning three countries, but also a top game sweeping domestic entertainment, sports, and capital circles. Compared to past events, this World Cup's multimedia copyright competition is unprecedentedly fierce. Adding the rising value of global sports IP, the multimedia copyright for World Cup-related events is said to require broadcast costs in the hundreds of millions.

High copyright fees and complex broadcast rights divisions have caused the domestic broadcast process to be bumpy and continuous.

Against this backdrop, domestic hundreds of millions of fans have long been anxious: Will high broadcast costs raise the threshold for watching? Can the top football feast finally be open to the public for free? Industry internal discussions are also rampant. Huge capital investment has also made many top media and brands hold a wait-and-see attitude towards World Cup cooperation, daring not to enter the game easily.

On May 15, China Media Group officially announced, winning exclusive multimedia copyright for 2026 and 2030 Men's and Women's World Cups. This copyright struggle lasting several months finally came to an end, and the stone hanging on the hearts of fans and the industry finally landed.

Only 13 days after the dust settled, on May 28, the industry released another heavyweight news. Geely Automobile Group strongly partnered with China Media Group. Its new energy brand Geely Galaxy officially became the industry's first "2026 North American World Cup Broadcasting Partner", and exclusively sponsored CCTV-5 phenomenon-level premier sports program "The Grand Match".

Under the industry environment supported by astronomical broadcast costs and most brands watching cautiously, Geely Galaxy counteracted and entered first. It is definitely not a single simple traffic marketing. This heavyweight cooperation hides triple deep logic: brand top-level strategic pattern, differentiated marketing thinking, and national enterprise social responsibility. It is also the best solution for Chinese new energy vehicle brands to break through growth bottlenecks and run towards higher value tracks in the current internal rolling market.

Accumulated 40 years of heritage, anchoring new heights in all-domain development

New energy industry development so far, extensive price involution has long become the norm. The model of solely relying on product configuration and price advantages to seize the market is gradually failing. When homogeneous competition spreads throughout the industry, brand comprehensive pattern, cultural core, and value height have become the core trump cards for car companies to win the second half. Geely Galaxy's heavy investment in the astronomical World Cup IP this time is just the most direct externalization of its profound brand pattern.

Compared to many car companies that temporarily cross-boundary into sports marketing, Geely is one of the few domestic car groups that have deeply cultivated the sports field for more than 20 years. Sports genes have long been carved into the blood of brand development. As early as 2000, Geely entered the Chinese football industry first, deeply cultivated grassroots football construction, and helped the enlightenment and development of the domestic football cause. After more than 20 years of accumulation, Geely has accumulated large-scale event operations, guarantees, and service experience that other brands cannot replicate.

During the Hangzhou Asian Games, Geely, in the identity of the event's first official partner, provided high-quality travel guarantees throughout the process. At the same time, it actively practiced the original intention of public welfare, joined hands with the Asian Games Committee to complete the donation of 56 public welfare football schools, sinking professional football resources to rural areas, and building a stage for dreams for teenagers in remote areas. In addition, the brand actively empowered the development of youth sports, inviting the Daliangshan Girls Youth Football Team to walk out of the mountains, appearing at the Harbin Asian Winter Games and Chengdu World Games two international gatherings successively, allowing rural girls' football teenagers to feel the charm of international sports competition up close.

Not only the Asian Games, in the past many years, Geely has deeply participated in various national and world comprehensive events throughout the process. While accumulating sufficient large-scale event service experience, it also won dual recognition from national-level platforms and the public. This is also the core confidence for Geely Galaxy to dare to undertake the astronomical World Cup IP and cooperate with the main station.

Relying on the group's strong resources, Geely Galaxy has continued the group's sports marketing strategy since its birth, becoming the new brand with the highest participation rate and widest coverage of sports events in the new energy track. The 2026 "Northeast Super League" football tournament that just started recently, Geely Galaxy served as the official strategic partner, providing exclusive vehicle guarantees throughout the process, deeply cultivating grassroots football culture, and continuously narrowing the distance between the brand and ordinary sports enthusiasts, accumulating perfect market operation experience for this World Cup cross-border cooperation.

Behind the sports pattern is the strong support of hardcore product strength and market sales. Since its establishment, Geely Galaxy has only taken a few short years to refresh industry growth records, becoming the fastest global new energy vehicle brand to break through annual sales of one million, creating the "Galaxy Speed" of the new energy industry.

The flagship model under Geely Star Wish performed even more brightly. The domestic market has long stayed at the top of sales in the same category. The overseas market blossomed in multiple points. In Mexico, Indonesia, Brazil and other countries, it won the first place in B-segment pure electric hatchback sales. The overall new energy sales are stable in the global top three, topping the list of brands of the same level in China.

Bright production and sales data have allowed Geely Galaxy to completely get rid of the brand positioning of a single travel tool. And this time, spending to partner with the main station and sharing the astronomical World Cup broadcast operation costs is also the brand's strategic upgrade after completing the original accumulation of sales volume.

As a global top-level IP, the World Cup covers billions of audiences globally. At the same time, the host country of the event, Mexico, is also a key Geely overseas layout market. This cooperation can deeply cultivate the domestic public market internally, and externally leverage the global influence of the World Cup to perfect the overseas brand layout, helping Geely Galaxy complete the leap transformation from "National Hit Brand" to "Global High-end New Energy Brand".

Commercial Value Two-Way Balance, Reshaping Industry Marketing Paradigm

In front of the astronomical IP cooperation, the marketing logic of most car companies is limited to short-term traffic exposure and model carrying traffic conversion. But Geely Galaxy jumped out of the low-level internal rolling thinking, splitting this high investment into two dimensions: brand marketing and social public welfare, achieving a win-win of commercial traffic, brand reputation, and social value. Providing a new value marketing model for the new energy industry deeply trapped in marketing dilemmas.

Nowadays new media traffic is fragmented, and simple advertising implantation can no longer move consumers. Especially for top-level IPs like the World Cup with extremely high investment costs, only by fitting user needs and linking user emotions can the IP value be maximally released. Geely Galaxy abandoned the direct hard advertisement placement mode, relying on the main station's exclusive broadcast resources and "The Grand Match" national-level program influence, deeply integrated into the full scenario of public viewing.

"The Grand Match" has cultivated the football field for many years. It is the viewing memory of generations of Chinese football fans, possessing strong national attributes and circle layer influence. Geely Galaxy exclusively sponsored the program, binding the brand image deeply with public viewing habits; at the same time, relying on multiple platform hot search topics such as "#Geely Galaxy Officially Announces Cooperation with Main Station World Cup#", linking short videos and social platforms to launch diversified interactive activities, covering the fan groups of all ages from old to young.

This move allowed Geely Galaxy to successfully complete circle layer breakthrough, realizing the brand upgrade from simple "Travel Partner" to "Life Entertainment Partner", weakening commercial attributes, and strengthening user emotional identification.

The astronomical broadcast fee of this World Cup not only dissuaded many brands but also let countless fans worry about the rise of viewing costs. The tradition of public free viewing may be broken. At this special node, Geely Galaxy actively entered the field and shared broadcast operation pressure. It has long surpassed the category of ordinary commercial cooperation and become a vivid portrayal of national brand social responsibility.

Geely Galaxy fulfilled its original intention with practical actions: Helping the main station digest high copyright costs, stabilizing the public free viewing mode, and holding onto the football sentiment of hundreds of millions of Chinese families for every four years.

This responsibility is not a marketing gimmick at a certain time, but an extension of the brand's long-term development concept. For many years, Geely has always integrated social responsibility into enterprise development strategy. While deeply cultivating sports public welfare, helping grassroots football and youth sports development; on the other hand, deeply cultivating the livelihood field, practicing the brand proposition "Come for the better life" with inclusive new energy products.

And sponsoring the World Cup broadcast is the best implementation of this proposition - Beautiful travel is not just to rush to mountains and seas, but to accompany users to share the love of the world.

Currently, the internal rolling in the new energy industry is increasingly fierce. Countless car companies are trapped in endless price wars and homogeneous traffic wars. Marketing costs remain high, but brand value has always been difficult to improve.

Geely Galaxy's heavy investment in the astronomical World Cup sounded a warning bell for the entire industry: Short-term price concessions can only obtain market share for a while. Long-term brand value sedimentation is the core asset for enterprises to cross industry cycles.

By converting high IP investment into emotional value, social value, and brand value, Geely Galaxy successfully jumped out of the circle of parameter involution and price involution, opening up a new track for sports value marketing.

This model proves that quality marketing investment does not need to rely on low-price promotions. Relying on brand pattern and social responsibility, it can also gain user recognition and industry respect, providing a new reference model for the long-term development of Chinese new energy car companies.

Conclusion

From the broadcasting rights settling to partnering with Geely Galaxy, the Chinese story of the 2026 World Cup has long surpassed football itself, becoming a vivid footnote of the rise of Chinese brands. Geely Galaxy's move this time is not an accidental marketing choice, but a concentrated bloom of brand pattern, spiritual core, and social responsibility.

From more than 20 years of cultivating grassroots sports to escorting the Asian Games, to now spending heavily to help the main station unlock the public viewing rights of the World Cup, every move of Geely Galaxy has a clear strategic logic.

For football fans, Geely Galaxy's entry has guarded the beautiful vision of the public sharing the green field feast; for the automobile industry, its innovative sports value marketing model breaks the internal rolling deadlock and guides the industry to return to the brand essence; for China's manufacturing industry, from the domestic field to the global green field, Geely Galaxy carries not only the growth ambition of a new energy brand, but also the new generation of Chinese national brands, growing towards the sun and chasing dreams globally, the era microcosm.

On the green field, teams from various countries chase dreams to the peak; in the global arena, Chinese brands are accelerating the lead. Geely Galaxy's story is the microcosm of China's new energy industry catching up and surpassing, and more the spiritual portrayal of Chinese national brands "heart country and family, eyes on the globe".

In the future, it is believed that more Chinese brands will use sports as a medium and value as the guide, conveying Chinese power and Chinese temperature on the world stage, and writing the "Peak Moment" belonging to Chinese brands.

In this early summer of 2026, what we see is not just a set of record-breaking numbers, but the complete logic of a Chinese brand moving from quantitative change to qualitative change.

On the first day of June 2026, when most car companies were still making a final sprint for the 'half-year exam', Geely Automobile has delivered a remarkable May performance report: monthly sales of 237,637 units, achieving year-on-year and month-on-month double growth for three consecutive months.

This is not just a simple sales sprint, but more like a carefully choreographed 'technical symphony'. Under the current high penetration rate of new energy, Geely did not fall into pure price wars, but chose a harder path — using the confidence of fully self-developed technology to reshape the value benchmark of every segment market. Through these cold numbers, we try to explore: How exactly did Geely make 'technical belief' take root in users' hearts?

The 'Multi-dimensional Chess Game' Behind Sales: From Single-unit Breakthrough to Army-style Operations

If the automotive market is compared to a battlefield, then Geely in 2026 is no longer a warrior holding a single weapon, but a well-equipped, clearly divided modern army.

First to come into view is the performance of ZEEKR. Delivery volume of 34,377 units, up 81.8% year-on-year. This number itself means that the discourse power in the high-end pure electric market is shifting. Interestingly, ZEEKR did not dilute its 'luxury technology' brand concentration due to pursuing scale. On the contrary, the proportion of ZEEKR Series 9 and Series 8 is close to 50%, and the average transaction price per vehicle grew counter-trendly by 52.4%. This shows that in the high-end market, users are willing to pay for ultimate technical experiences.

The launch of the new generation flagship MPV ZEEKR 009 can be called a 'technical show'. Full-stack 900V high-voltage architecture, 10-minute charging replenishing 510 kilometers, 0-100 acceleration 3.9 seconds. These parameters might have existed only in concepts a year ago, but now are actually put into the car. Especially its equipped Thor-U chip, with 700 TOPS computing power. This is not just an accumulation of computing power, but infinite possibilities reserved for future all-scenario intelligent driving control. ZEEKR is proving that Chinese brands can not only make luxury cars, but also define the technical standards of luxury cars.

Turning attention to LYNK & CO, this 'Born Global' brand is undergoing a profound 'electrification metamorphosis'. May sales 20,732 units, new energy share up to 70.8%. The newly launched LYNK & CO 10 and LYNK & CO 10+ no longer only emphasize 'sport', but propose a 'controllable, stable' driving experience. On TCR China and CTCC race tracks, LYNK & CO 03+ TCR racing cars won multiple championships. This transfer of 'race track genetics' to civilian products built a unique brand moat. LYNK & CO is telling the world in a very new way: Electrification does not equal boredom, driving fun can still be precisely tuned.

As the sales cornerstone, Geely Galaxy and Geely Brand have shown amazing system strength. Geely Galaxy Starship 7 EM-i, completing the 'Excessive Standard Bilateral Serial Limit Crash Test' in the French UTAC laboratory, verified 'Chinese-style safety' in a way that was almost harsh. In A-class and B-class markets, Geely Star Wish, Boyue, Emgrand, and other models not only held their basic market share, but through the empowerment of AI technology, achieved intergenerational leadership in the comfort and intelligent experience of family cars.

From 'Parameter Involution' to 'Value Symbiosis'

After going through the 'parameter arms race' of the past few years, the 2026 automotive market began to return to rationality. Users no longer only look at driving range, but value charging efficiency, safety redundancy, and the stability of intelligent experience. Geely's brilliance lies in that it realized this early on, and began to implement technology from 'paper' to 'road'.

Intelligence is no longer an option, but a standard configuration

Geely's published 'Qianli Haohan Intelligent Driving China Full-domain Travel Report' revealed a stunning fact: the activation rate of assisted driving was as high as 93.8%. This means the vast majority of Geely owners have already formed the habit of using intelligent driving. Accumulated avoidance 8.9 million times, AEB automatic emergency braking successfully triggered 2.4 million times. Behind these data is the safety of countless families. Geely's logic is clear: The core of intelligence is safety, is liberating users' energy, not creating anxiety.

Safety is the Gene Carved into the Bone

On Euro NCAP test tracks, in Italy's Misano circuit, on Australia's wilderness roads, Geely's products are undergoing the harshest environment tests globally. From ZEEKR 7X topping sales in Australia to Geely Starship 7 EM-i performing well in crash tests, Geely is defining Chinese car safety with global standards. This 'Full-domain Safety' concept gives Geely's products the confidence to face established European and American car companies when going global.

From 'Product Output' to 'Value Output'

May overseas export sales 85,144 units, reaching a new high again. Behind this number, Geely's globalization strategy has entered the 'deep water zone'.

In the past, Chinese car companies going global were often seen as synonymous with 'cost-performance ratio'. But now, ZEEKR 7X became the best-selling luxury pure electric SUV in markets such as Mexico and Malaysia, Geely Star Wish topped the charts in markets such as Brazil and Indonesia. This shows that what Geely exports is not just products, but a set of 'Chinese Value' including design, intelligence, and safety.

Strategic cooperation with the England National Team, becoming the 2026 World Cup (Mexico/Canada/USA) broadcast partner, these moves seem to be marketing, but are actually a global resonance of brand values. The fighting, transcendence, and team collaboration in sports spirit aligns perfectly with Geely's brand core of 'Great due to joy' and 'Born Global'. Geely is using a subtle yet impactful way to make global users produce emotional identification with Chinese brands.

What did Geely do right?

While writing this article, I repeatedly thought about a question: In the fierce competition of 2026, why could Geely maintain year-on-year and month-on-month double growth for three consecutive months?

The answer may be hidden in the strategic synergy of 'One Geely'. Geely did not let each brand fall into internal friction, but built a multi-level matrix covering mainstream, high-end, and luxury. Each brand has a clear positioning, and at the same time can share the technical dividends of the group in three-electric, intelligent driving, and safety architecture.

More importantly, Geely maintained a kind of 'long-termism' stability. Whether it is continuous investment in the CMA architecture, or iteration of Thor hybrid technology, or refining the Qianli Haohan intelligent driving system, Geely did not seek success in haste, but was waiting for the 'critical point' of technology. When the market returned to rationality from frenzy, those solid technical reserves became the sharpest weapons.

Move Towards the New, Not Just Cars

Looking back at the 2026 Chinese automotive market, the first half of new energy is drawing to a close, and the second half of intelligence has just opened.

Geely's May performance report is not just a victory in sales, but also a victory in technology route. It tells us that the essence of the automotive industry has not changed: Good products are always the core, the ultimate purpose of technology is to serve people

From the Hangzhou Bay manufacturing base, to Italy's race tracks, to Australia's streets, Geely Automobile is telling a new story about 'China Intelligent Manufacturing' to the world with a steady and powerful pace. In this story, there are no exaggerated slogans, only respect for technology, sincerity to users, and the purest love for the 'car making' matter.

When technical belief becomes a habit, the explosion of sales is just a natural result. For Geely, 238,000 units is just a new starting point, the true stars and seas are still ahead.

On May 28, the all-new Geely Xingyuan officially launched, offering 410km Yearning Edition, 410km Riding the Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition four models, with a limited-time launch rights price of 61,800 Yuan - 91,800 Yuan. The 410km version can choose a 310km range configuration, with a price reduction of 7,000 Yuan. Placing a major deposit and locking the order before June 30, 2026, you can enjoy 3,000 Yuan super trade-in cash, plus ten layers of purchase gifts, including 5-year highway elevated NOA service, charging pile and installation, and three-electric lifetime warranty, etc.

Strategic Significance for Geely

The launch of the all-new Geely Xingyuan is a key step for Geely to consolidate its advantage in the pure electric small car market. Since Xingyuan launched in October 2024, delivery volume exceeded 700,000 units in 573 days, selling one unit per minute, winning the 2025 China car market overall sales champion, and ranking top 3 in global new energy sales in Q1 2026.

This update not only continues Xingyuan's hot sales momentum but also further amplifies Geely's technical advantages in the pure electric small car field. Through comprehensive upgrades in five dimensions, Geely is redefining the value standards of pure electric small cars, making "High Quality and Good Price" a distinct label for the Geely Galaxy brand.

On the global market level, Xingyuan has landed in over 30 countries and regions, performing brightly in markets like Brazil and Thailand. The launch of the all-new Xingyuan will further enhance Geely's influence in the global new energy market, making "Made in China" pure electric small cars go to more countries.

Multi-dimensional Competitiveness Analysis

Compared to the old model, the all-new Xingyuan achieves full series range upgrades, 310km upgraded to 410km, 410km upgraded to 480km. It also brings over 100 product power upgrades, including core technologies such as G-TCS 2.0 anti-slip system, CST 2.0 comfortable braking, and Xingrui AI Cloud Power 2.0.

Regarding the intelligent cockpit, high-spec models are equipped with the Dragon Eagle One chip, 16G+128G large storage, adding CarPlay support and EVA assistant. Regarding assisted driving, the Qianli Haohan H3 solution is introduced, supporting highway NOA and all-scenario automatic parking.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Xingyuan's advantages are very prominent. It is the only model in the class with standard rear drive independent suspension, CATL cells, and liquid-cooled temperature control system.

Regarding driving control performance, 80.7km/h Moose test and 130km/h Hook test scores far exceed the class average. Regarding space, the 2650mm wheelbase brings a quasi-B-level riding experience, and 36 flexible storage spaces are even leading in the class.

Regarding intelligent configuration, the Galaxy Flyme Auto 2 system and Qianli Haohan assisted driving H3 solution are leading among same-price models. Especially the Unbounded Space function, supporting 200+ cloud applications, the experience far exceeds class competitors.

Core Highlights in Actual Vehicle Use Scenarios

The all-new Xingyuan adopts the "Smiling Front Face" design, paired with eight ice cream car colors, looks great. 1.15 aspect ratio and floating roof design create a low and wide body visual effect.

The interior adopts an enveloping two-tone design, with Taro White and Starry Grey two color schemes, outstanding texture. 4135×1805×1570mm body size brings over 85% super large yield rate. Rear longitudinal space is 1452mm, flat floor design, three passengers are not crowded.

The Galaxy Flyme Auto 2 intelligent cockpit system has smooth operation and is easy to get started. It supports dual-zone voice interaction, visible anywhere, speak anywhere. The Unbounded Space function can run 200+ apps in the cloud without occupying local storage.

3.3kW external discharge function meets camping power needs. 70L dual pneumatic support rod front trunk can hold a 20-inch suitcase. 10L super large passenger drawer can hold three laptops. These practical configurations perfectly solve daily vehicle storage pain points.

The all-new Xingyuan adopts a rear-engine rear-drive layout, 410km model equipped with 58kW motor, 480km model equipped with 85kW motor. 0-50km/h acceleration is 3.9s, ample power, sufficient for city commuting.

Regarding range, 480km CLTC range, room temperature actual range fulfillment rate exceeds 100%. 30%-80% DC fast charging takes only 19 minutes, full power start in coffee time. Xingrui AI Cloud Power 2.0 can intelligently manage energy to improve range performance.

The all-new Xingyuan adopts a five-vertical eight-horizontal Star Armor Cage Body, 3.4 times roof compression strength. Successfully challenged front 50km/h and side 55km/h continuous collision, occupant cabin structure intact, battery pack did not smoke or catch fire.

Regarding battery, all-series standard Guardian Battery Safety System and Battery Doctor BMS3.0, 18 temperature sensors monitor cell temperature in real-time. Regarding active safety, AEB active braking can stop at 120km/h speed, AES emergency avoidance can complete steering avoidance at 130km/h speed.

Full Text Summary

The all-new Geely Xingyuan with a starting price of 61,800 Yuan brings product power far exceeding expectations. Comprehensive upgrades in five dimensions further enhance its competitiveness in the pure electric small car market.

From the perspective of actual vehicle use scenarios, the all-new Xingyuan performs excellently in design, space, configuration, power, safety, etc. Especially the rear drive independent suspension driving experience, CATL cell three-electric system, Galaxy Flyme Auto 2 intelligent cockpit, and Qianli Haohan H3 assisted driving, all brought a tier-up experience to users.

For Geely, the all-new Xingyuan is not just a volume-selling model but also a manifestation of brand technical strength. It proves with actual actions that pure electric small cars can also have good driving control, high safety, and intelligent experience.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Geely Xingyuan is undoubtedly a highly competitive product. Its launch will further promote the upgrade of the pure electric small car market, allowing more consumers to enjoy high-quality new energy travel experience.

On May 28, the all-new Geely Xingyuan officially launched, offering 410km Yearning Edition, 410km Riding the Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition four models, with a limited-time launch rights price of 61,800 Yuan - 91,800 Yuan. The 410km version can choose a 310km range configuration, with a price reduction of 7,000 Yuan. Placing a major deposit and locking the order before June 30, 2026, you can enjoy 3,000 Yuan super trade-in cash, plus ten layers of purchase gifts, including 5-year highway elevated NOA service, charging pile and installation, and three-electric lifetime warranty, etc.

Strategic Significance for Geely

The launch of the all-new Geely Xingyuan is a key step for Geely to consolidate its advantage in the pure electric small car market. Since Xingyuan launched in October 2024, delivery volume exceeded 700,000 units in 573 days, selling one unit per minute, winning the 2025 China car market overall sales champion, and ranking top 3 in global new energy sales in Q1 2026.

This update not only continues Xingyuan's hot sales momentum but also further amplifies Geely's technical advantages in the pure electric small car field. Through comprehensive upgrades in five dimensions, Geely is redefining the value standards of pure electric small cars, making "High Quality and Good Price" a distinct label for the Geely Galaxy brand.

On the global market level, Xingyuan has landed in over 30 countries and regions, performing brightly in markets like Brazil and Thailand. The launch of the all-new Xingyuan will further enhance Geely's influence in the global new energy market, making "Made in China" pure electric small cars go to more countries.

Multi-dimensional Competitiveness Analysis

Compared to the old model, the all-new Xingyuan achieves full series range upgrades, 310km upgraded to 410km, 410km upgraded to 480km. It also brings over 100 product power upgrades, including core technologies such as G-TCS 2.0 anti-slip system, CST 2.0 comfortable braking, and Xingrui AI Cloud Power 2.0.

Regarding the intelligent cockpit, high-spec models are equipped with the Dragon Eagle One chip, 16G+128G large storage, adding CarPlay support and EVA assistant. Regarding assisted driving, the Qianli Haohan H3 solution is introduced, supporting highway NOA and all-scenario automatic parking.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Xingyuan's advantages are very prominent. It is the only model in the class with standard rear drive independent suspension, CATL cells, and liquid-cooled temperature control system.

Regarding driving control performance, 80.7km/h Moose test and 130km/h Hook test scores far exceed the class average. Regarding space, the 2650mm wheelbase brings a quasi-B-level riding experience, and 36 flexible storage spaces are even leading in the class.

Regarding intelligent configuration, the Galaxy Flyme Auto 2 system and Qianli Haohan assisted driving H3 solution are leading among same-price models. Especially the Unbounded Space function, supporting 200+ cloud applications, the experience far exceeds class competitors.

Core Highlights in Actual Vehicle Use Scenarios

The all-new Xingyuan adopts the "Smiling Front Face" design, paired with eight ice cream car colors, looks great. 1.15 aspect ratio and floating roof design create a low and wide body visual effect.

The interior adopts an enveloping two-tone design, with Taro White and Starry Grey two color schemes, outstanding texture. 4135×1805×1570mm body size brings over 85% super large yield rate. Rear longitudinal space is 1452mm, flat floor design, three passengers are not crowded.

The Galaxy Flyme Auto 2 intelligent cockpit system has smooth operation and is easy to get started. It supports dual-zone voice interaction, visible anywhere, speak anywhere. The Unbounded Space function can run 200+ apps in the cloud without occupying local storage.

3.3kW external discharge function meets camping power needs. 70L dual pneumatic support rod front trunk can hold a 20-inch suitcase. 10L super large passenger drawer can hold three laptops. These practical configurations perfectly solve daily vehicle storage pain points.

The all-new Xingyuan adopts a rear-engine rear-drive layout, 410km model equipped with 58kW motor, 480km model equipped with 85kW motor. 0-50km/h acceleration is 3.9s, ample power, sufficient for city commuting.

Regarding range, 480km CLTC range, room temperature actual range fulfillment rate exceeds 100%. 30%-80% DC fast charging takes only 19 minutes, full power start in coffee time. Xingrui AI Cloud Power 2.0 can intelligently manage energy to improve range performance.

The all-new Xingyuan adopts a five-vertical eight-horizontal Star Armor Cage Body, 3.4 times roof compression strength. Successfully challenged front 50km/h and side 55km/h continuous collision, occupant cabin structure intact, battery pack did not smoke or catch fire.

Regarding battery, all-series standard Guardian Battery Safety System and Battery Doctor BMS3.0, 18 temperature sensors monitor cell temperature in real-time. Regarding active safety, AEB active braking can stop at 120km/h speed, AES emergency avoidance can complete steering avoidance at 130km/h speed.

Full Text Summary

The all-new Geely Xingyuan with a starting price of 61,800 Yuan brings product power far exceeding expectations. Comprehensive upgrades in five dimensions further enhance its competitiveness in the pure electric small car market.

From the perspective of actual vehicle use scenarios, the all-new Xingyuan performs excellently in design, space, configuration, power, safety, etc. Especially the rear drive independent suspension driving experience, CATL cell three-electric system, Galaxy Flyme Auto 2 intelligent cockpit, and Qianli Haohan H3 assisted driving, all brought a tier-up experience to users.

For Geely, the all-new Xingyuan is not just a volume-selling model but also a manifestation of brand technical strength. It proves with actual actions that pure electric small cars can also have good driving control, high safety, and intelligent experience.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Geely Xingyuan is undoubtedly a highly competitive product. Its launch will further promote the upgrade of the pure electric small car market, allowing more consumers to enjoy high-quality new energy travel experience.

May 28, the All-New Geely Xingyuan officially launched, with range upgrades across the entire series: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car offers four models: 410km Aspiration Edition, 410km Ride-Wind Edition, 480km Explore Edition, 480km Explore+ Edition. The launch limited-time right price is 61,800 Yuan-91,800 Yuan. To meet different user needs, on the 410km version, the 310km range selection right is still provided. After selection, the price can be reduced by 7,000 Yuan. Starting today, users can place orders through the Geely Galaxy APP or WeChat Mini Program to enjoy ten layers of car-buying gifts and limited-time Super Trade-in Bonus, and other rich rights. In addition, for users who place a big order and lock the order before June 30, 2026, they can enjoy a Super Trade-in Bonus right of 3,000 Yuan.

Experts make another move, this time the All-New Geely Xingyuan officially launched, advancing beyond classics, with five major upgrades fully renewed, bringing over 100 product capability upgrades to users, achieving over 25 class-exclusive features, providing an over-class experience with generationally leading technology for users. As the 2025 Chinese Car Market Sales Champion of All Categories, Geely Xingyuan delivery volume broke 700,000 units in 573 days. In the first quarter of this year, it entered the global top 3 in NEV sales, being the only Chinese brand vehicle to enter the global top 3 in new energy vehicle sales, continuously releasing champion momentum. At the new car launch event, the spokesperson of the All-New Geely Xingyuan, Joey Yung, also appeared at the scene to share her true story with the Geely Xingyuan, using gentle and firm power to support the new car, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car joined hands with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, taking everyone to feel beauty and enjoy beauty. Not only that, Geely Xingyuan also collaborated with CATL, Capybara, Colorkey, Goodbaby, Myfoodie and other cross-industry brands to innovatively create five major life scenarios: "Harbor Home, Alley Home, Rainforest Home, Silk Road Home, Nomad Home", focusing on core daily travel scenarios, hitting user real car usage needs, and redefining the pure electric small car value benchmark with champion strength.

Champion Strength 1: Ultimate Driving Control Upgrade - First Global Native Architecture + Joint China-Germany Calibration

Geely Xingyuan brings calm and free, light and agile driving and riding experience for every user's travel. This champion strength comes from Geely's first global native architecture and track-level calibration: Geely Xingyuan is the first in class to adopt native architecture, the first to standardize RWD independent suspension, the first to be calibrated globally as a pure electric small car, allowing users to feel for the first time that pure electric small cars can have ultimate driving control!

Good driving control must withstand inspection. Currently, Geely Xingyuan has entered over 30 countries globally. The R&D team gathered global resources and conducted comprehensive verification for different extreme road conditions worldwide, allowing the All-New Geely Xingyuan to comprehensively upgrade the three core experiences of "Driving, Steering, Braking", once again leading small car driving control into the 2.0 Era. G-TCS 2.0 all-weather anti-slip system ensures flat roads, slopes, and curves do not slip, sway, or roll back while retaining RWD flexible fun, allowing newbies to drive calmly; the new brushless steering system responds 1 time faster, supports three steering modes and mid-steering self-learning; G-CST 2.0 full-scenario comfortable braking system simulates experienced driver's pedal feel, braking no nosing, driving no motion sickness. In addition, Geely Xingyuan is the only in class pure electric small car that successfully challenged the Fishhook Test at 130km/h, and the first in class that successfully passed the Moose Test at 80.7km/h, handling performance comparable to 200,000 Yuan class sports coupe.

Champion Strength 2: High-Efficiency Powertrain Upgrade - CATL Standard Across Series + 480km Range + 19-Minute Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, the All-New Geely Xingyuan achieves range upgrades across the entire series. Range is solid and no nonsense, charging fast lasts long, electricity saving saves money, whether for daily commute or occasional long distance, the All-New Geely Xingyuan can easily cope. The new car is the only in class to standardize CATL cells, liquid-cooled temperature control and 11-in-1 high-integration electric drive across the entire series, the three-electrical strength has been the top tier in class since launch. The new car is equipped with exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, maximum CLTC range 480km, enough for daily commute and weekend outings; coupled with class-only active grille shutters and low drag wheels, drag reduced by 15 counts, actual range increased by another 10km.

Solid range, refueling efficiency must also continuously upgrade. Regarding refueling, 30%-80% fast charge only takes 19 minutes, full charge ready in the time of a cup of coffee; liquid cooling system and new BMS guarantee full-speed charging whether cold or hot, and charging speed up does not sacrifice battery life. At the same time, class-only Xingrui AI Cloud Power 2.0 achieves full-link energy management, covering smart charging/discharging, valley electricity price recognition, battery temperature maintenance, energy consumption diagnosis and battery maintenance functions, making every charge efficient, every journey worry-free.

Champion Strength 3: AI Smart Cockpit Upgrade - Geely Flyme Auto 2 Smart Cockpit System + Eva Large Model

The All-New Geely Xingyuan puts warmth and wisdom into the cockpit, making the vehicle easier to use, understand people better, and more comprehensive. The All-New Geely Xingyuan is equipped with Geely Flyme Auto 2 smart cockpit system, based on 7nm automotive-grade Dragon Eagle No. 1 chip and 16G+128G large storage, fast response, smooth operation, easy to learn. Users can switch maps or favorite wallpaper desktops at will, cute pet wallpaper supports interaction function, adding fun to the cockpit.

New AI Eva is user's portable smart partner, voice assistant Hi EVA supports fuzzy command understanding and context memory, can complete vehicle control, Q&A, entertainment operations, good at everything. User only says "Hi Eva, I want to go home", vehicle can automatically call latest Gaode Map 850 Version to select optimal route. At the same time, vehicle machine adds support for CarPlay phone interconnection, compatible with iOS devices seamless connection, local common apps all available, cloud has 200+ massive apps to choose from at will. Also stealth mode, car wash mode, one-click car finding and other thoughtful scenarios, and personalized custom assistant, after work automatically turn on navigation adjust AC, exclusive welcome ceremony feeling full. From navigation to entertainment, from life to surprise, the All-New Geely Xingyuan smart cockpit fully covers user daily needs.

Champion Strength 4: Assisted Driving Upgrade - Qianli Haohan Assisted Driving H3 Solution

The All-New Geely Xingyuan is equipped with Qianli Haohan Assisted Driving H3 solution same source as high-end models, can cover multiple driving scenarios, every function is really helping users improve driving experience. This system has safely driven 1.38 billion km, user usage growth rate first, relying on G-ASD smart driving underlying layer and Xingrui AI Large Model, bringing "better to use as you drive, smarter as you drive" smart experience.

Highway elevated NOA not restricted by road and rain/fog weather, supports voice lane change, multi-scene avoidance and auto on/off ramps, users only need to lightly hold steering wheel to easily drive long distance. Full-scene MPI takeover rate over 200 km, equivalent to continuously drive 3 hours only needs takeover once. At the same time, parking aspect can achieve full-scene adaptation, APA parking assist function supports one-click park-in, fingertip parking, remote parking, covering 300+ parking scenarios. For new drivers parking difficulty, female drivers parking easily nervous and other actual pain points, HPA memory parking supports 2km ultra-long memory, cm-level precise positioning, learn one route then can full-process auto park-in, has smart car following, auto find spot, obstacle avoidance functions, temporary route change does not need relearn, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection if detects driver appears fatigue behavior or distracted driving, will timely remind driver; Sentry Mode can 24/7 all-weather guard parking safety, if abnormal immediately record video and send to user phone. From departure to arrival, from driving to parking, the All-New Geely Xingyuan makes complex driving simple and secure, allowing users to leave more energy for scenery on the road and laughter of fellow travelers.

Champion Strength 5: All-Dimension Safety Upgrade - Three-Electrical Safety + Active and Passive Safety

Safety is Geely's inborn genes! For Geely, whether big car or small car, whether luxury models or mainstream models, all brands under its banner adopt same safety concept and rigorous standards. Geely has already built invested over 2 billion Yuan global all-domain safety center, and released "People, Car, Road, Cloud, Star" integrated all-domain safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. The All-New Geely Xingyuan also follows this high standard, and upholds "Small car, must have big safety" concept, making small car safety to the extreme.

Passive safety aspect, the All-New Geely Xingyuan built five vertical eight horizontal Star Shield Cage Body, like a sturdy and light armor, front back left right all did careful reinforcement - front end three force transmission paths coordinate double "Cloverleaf" energy release structure, side battery to sill spacing 149mm and add double anti-collision longitudinal beams, rear end 750mm long rear overhang and double "Well" shape rear subframe form solid barrier; roof crushing strength increased to 3.4 times vehicle weight, A/B pillars and roof crossbeam and other core area material upgraded, even if encounter rollover or heavy object press top, cabin still safe, side curtain airbag pressure maintenance technology can continue protect head during rollover.

Regarding battery life aspect, Geely Xingyuan verification standard increased to twice the national standard, complete 1000 cycles after battery capacity still keeps 90.72%. Also actual driving 84,000 km Xingyuan, successfully challenged seawater corrosion, mud flushing, bumpy road scraping bottom, extreme fire and other six major serial limit tests, completing industry first.

In order to further improve battery safety protection, the All-New Geely Xingyuan at user invisible places still under hard effort, adopts industry leading BDMU high-voltage component deep integration technology, put BMS battery management system and BDU high-voltage distribution unit two-in-one, greatly reduce interfaces, reliability up another step, from root reduce battery sealing failure risk. Noteworthy, May 12, Geely joined hands with CCTV completed class first, and class only frontal and side continuous collision, high-voltage system timely power off, battery pack no smoke catch fire, passenger compartment structure complete, airbags precise detonation, non-collision side doors can normal open. In addition, All-New Geely Xingyuan equips tire pressure direct display, DOW door opening warning, Sentry Mode, also has AEB active braking and AES emergency steering double insurance, successfully through 120km/h static vehicle brake stop and 130km/h "Vanishing Front Car" active avoidance test, performance far exceed industry mainstream level.

700,000 Users Trust, From China Champion to Global Top 3, Champion Path Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generational leading product power, Geely Xingyuan always won industry recognition and user love. Since October 2024 launch, Geely Xingyuan cumulative delivery has already broken through 700,000 units, equivalent to sell one per minute, it is not only the fastest to achieve this goal star model in the whole industry, but also won 2025 Chinese Car Market Sales Champion in one move. Entering 2026, Geely Xingyuan still continuously lead, firmly stay at top, in this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan first time entered global top 3, achieved new milestone for Chinese A0-class electric car.

Geely Xingyuan not only domestic sales hot, in overseas market also widely praised, currently has landed over 30 countries and regions globally. In Brazil launch two months sales broke 2,300 units; in Thailand Auto Show single week orders captured 3,300 units, and won "Brazil Annual Best Compact Electric Car" and "Indonesia Auto Show Most Favorite Electric Car" double international grand prizes. On streets around the world, Geely Xingyuan is becoming "China Smart Manufacturing" mobile new business card.

The All-New Geely Xingyuan upgrade, made Geely Galaxy brand in pure electric small car track once again raised "High Quality and Good Price" benchmark. In the future, Geely Galaxy will continue to uphold "Build smart boutique cars for everyone" original intention, precisely grasp user most real needs, in each market segment all give users products and services exceeding expectations.

Recently, an announcement from Geely Auto stirred ripples in the market: acquiring Radar Automotive (Shandong) Co., Ltd. and three other core entities wholly for approximately 218 million RMB. Upon completion of the transaction, the Radar brand will be integrated entirely under the Geely Auto China Star Brand.

 

On the surface, this is a routine operation to fill gaps, but if you strip away the business facade and delve into the core of Geely's "Return to One Geely" strategy, you will discover that this 218 million RMB is not buying production capacity, but the "risk of loss of control".

 

In a key year for establishing the "One Geely" strategic main line, this acquisition is by no means a simple addition of peripheral business, but a precise implementation of the "Strategic Integration" and "Strategic Synergy" spirit of the "Taizhou Manifesto". It marks that Geely Holding's governance model is turning from the laissez-faire era of "encouraging internal entrepreneurship" to the aircraft carrier era of "listed company intensive control".

 

· Strategic Deep Meaning: Governance Dimension Upgrade from "External Incubation" to "Internal Circulation"

The Radar brand is not an outsider, but a new energy project incubated by Geely Holding outside the system previously. The core logic of this acquisition is to formally bring "external assets" into "internal business", completing the closed loop of the governance structure.

 

Looking back at the "Taizhou Manifesto", it explicitly requires "reducing conflicts of interest and duplicate investments". Previously, as an independent operating entity, Radar inevitably had implicit competition and resource waste with Geely's main brand in R&D, channels, and supply chain. By wholly acquiring and merging into the China Star Brand system, Geely achieves sole command over the Radar business line. The "improving operational efficiency, controlling costs" emphasized in the announcement is a direct response to the Manifesto's "promoting deep integration of internal resources". The 218 million RMB spent may save more "billions of yuan" in future R&D and marketing.

 

Geely Holding system is vast, clarifying complex equity and business boundaries is the cornerstone of the "One Geely" strategy. Descending Radar from the holding level into the Geely Auto listed company body means its financial performance and management structure will be fully included in Geely Auto's standardized control system. This clear operation of "who operates, who holds" is a landmark event of Geely saying goodbye to extensive expansion and moving towards refined governance.

 

· Synergy Value: "Two-Way Empowerment" of Technical Foundation and Overseas Channel

The merger of Radar is not a simple brand collection, but a "capillary" level transfusion of Geely's systematic capability.

 

The core of the "One Geely" strategy is technical foundation sharing. Although Radar brand belonged to the Geely system previously, independent operation might have led to the risk of "starting from scratch" in underlying technologies such as electrical/electronic architecture and smart cockpit. After merging, Radar will be mandatorily aligned with Geely Auto's modular architecture (such as CMA, SEA), sharing the "Ground-and-Space Integrated" technology ecosystem. This not only reduces Radar's R&D costs but also guarantees the purity and consistency of Geely's technology route.

 

The announcement specifically mentioned acquiring Radar's Thai subsidiary, this move is significant. Geely is building a global R&D, manufacturing, and sales network. Radar Thailand, as an existing Southeast Asia bridgehead, can immediately access Geely's global logistics and distribution system. The efficiency of "leveraging an existing entity to expand overseas" is far higher than building a new base from scratch, which is the embodiment of "Strategic Synergy" in the international dimension.

 

· Strategic Implications: Geely's Restraint and Focus

It is not hard to see that this acquisition conveys three clear signals to the market.

 

First, Geely no longer pursues brand incubation of the "casting a wide net" type, but concentrates resources on this core platform of the listed company. Any business must serve the overall strategy of "One Geely", rather than fighting on their own.

 

Second, having the courage to take back external projects internally proves that Geely has established strong mid and back-office integration capability. This confidence stems from the maturity of the "Two Horizontal and Seven Vertical" organizational structure, capable of digesting the management complexity brought by multiple brands.

 

Finally, it embodies the determination of long-termism. The cost of 218 million RMB is more of a symbolic internal asset transfer, its true intention lies not in short-term financial statement beautification, but in building a long-term combat system without internal friction. This is the reconstruction of the underlying logic for Geely to traverse the cycle and fight industry involution.

Radar's "Return Home" is a microcosm of Geely's "One Geely" strategy. It tells us that Geely's future is no longer a simple addition of multiple brands, but a highly synergistic, deeply coupled value community. When the industry is still trapped by the "internal friction" of multi-brand operation, Geely demonstrated its strategic determination with this 218 million RMB transaction: true strength is not how many brands one owns, but being able to make all brands dance to the same rhythm.

On May 15, Geely Automobile (00175.HK) released an announcement on the Hong Kong Stock Exchange regarding an apparently modest sum, yet carrying extremely strong signaling significance.

The announcement shows that Geely Automobile will acquire 100% equity of Radar Automotive (Shandong) Co., Ltd., Radar Automotive Sales Co., Ltd., and its Thai subsidiary Radar Thailand for a cash consideration of approximately RMB 218 million.

After the transaction, this new energy pickup brand incubated by Geely Holding Group for three years will officially transition from a "group test bed" to a core business segment of the listed company Geely Automobile, and its financial performance will also be consolidated into the listed company's financial statements.

This is not a simple internal asset transfer, but a thoughtful strategic positioning and resource reallocation by Geely Automobile after the new energy vehicle competition has entered deep waters.

Underlying this reflection is the Chinese automotive industry's collective bet and fierce competition on the next potential niche market during the electrification transformation.

Transaction Breakdown: A Cost-effective "Internal Deal"

According to the announcement, this acquisition consists of three parts: Zhejiang Jirun Automobile Co., Ltd. invests RMB 159 million to acquire 100% equity of Radar Automotive (Shandong); Zhejiang Geely Holding Group Automotive Sales Co., Ltd. acquires all equity of Radar Automotive Sales Company for RMB 59 million; and two overseas entities under Geely acquire all shares of Thai subsidiary Radar Thailand for RMB 0.49 million. The total consideration is RMB 218 million, which is basically consistent with the fair value assessment of the three companies, with no obvious premium.

Radar Automotive (Shandong) is the core operating entity, controlling all core assets and value of pickup products, covering full industry chain management from R&D, manufacturing to sales. Radar Automotive Sales Company is responsible for domestic channel operations, while the Thai subsidiary established in July 2024 is a key pivot for going overseas to Southeast Asia.

From a financial data perspective, this transaction is a cost-performance choice for Geely Automobile. Radar Automotive (Shandong) achieved a profit of RMB 67.743 million in 2024, although it turned into a loss of RMB 8.646 million in 2025, but its sales company achieved turnaround to profit in the same year, earning RMB 12.325 million.

Geely used a cost of just over RMB 200 million to include a brand that has already established a leading position in the niche market, with annual sales over 10,000 units and complete assets and technology, under its wing. This calculation is shrewd.

Radar Automotive was born in 2021, released the brand in 2022 and launched its first pure electric pickup RD6, focusing on passengerized and electrified pickup tracks. In the past three years, it has existed as an independent incubation project under Geely Holding Group, maintaining a peer-to-peer relationship with listed company Geely Automobile. This structure was conducive to rapid decision-making and flexible trial-and-error in the initial stage, with the group bearing innovation risks.

However, when the Radar brand ran through the business model in three years, sales accounted for more than 60% of the country's total new energy pickup sales in 2023, its strategic value is no longer negligible. This "incorporation" marks that Geely Automobile officially elevated new energy pickups from an "marginal innovation project" to a "core strategic category".

Geely Automobile CEO Gui Shengyue once stated that Geely's new energy vehicle development should achieve balanced development in all fields, covering luxury, mid-to-high-end, mass market and all categories such as MPV, SUV, pickup, etc. Acquiring Radar is precisely filling the last piece of the puzzle for its key niche market that combines passenger, commercial, and off-road attributes in pickups.

Looking deeper, this is the accelerated implementation of Geely's "One Geely" strategy. In recent years, Geely has continued to streamline the number of brands and subsidiaries. This time injecting the matured Radar business into the listed entity aims to open up product planning, supply chain and channel resources, and improve overall operational efficiency. The holding group is responsible for early incubation and risk isolation. After the model is run through, it is handed over to the listed entity for scale operation, becoming a typical paradigm for Geely to seek balance between risk and efficiency.

Industry Tug-of-War: Has the "Turning Point" of New Energy Pickups Arrived?

Geely's heavy bet on new energy pickups at this time is by no means accidental. The entire market is welcoming the "eve" of structural changes.

In 2025, China's new energy pickup sales soared to 73,000 units, a year-on-year surge of 243%, with growth speed far exceeding the overall level of 11.8% of the pickup market. Although its penetration rate in the entire pickup market is still only about 9.15%, the growth momentum is extremely rapid.

Currently, the new energy pickup market has formed the prototype of "one superpower and multiple strong forces". Geely Radar, relying on first-mover advantage and "pure electric + plug-in hybrid" dual-line layout, steadily sits in the top spot, with full-year insured vehicle volume reaching 13,040 units in 2025.

However, challengers are flocking in. BYD "Shark" pickup is about to land in the domestic market; Chery restarts the Rexis brand and launches pure electric pickup R08 EV; Changan enters with the extended-range technology route and launches the Hunter series; JAC, Great Wall and other traditional pickup heavyweights are also increasing investments in hybrid and pure electric products.

Another battle around pure electric, plug-in hybrid, extended-range technology routes, as well as price range and scenario definition has already begun.

Going overseas is the bigger chessboard. At the 2025 Shanghai Auto Show, GAC Group Chairman Feng Xingya also told the media: "If we want to enter the global market, we must take over the pickup market." According to his estimate, if removing China's car sales, the proportion of global pickup sales to global car sales is about 10%.

China's pickup export volume has reached 300,000 units in 2025, accounting for more than 50% of the total pickup sales. In traditional pickup strongholds such as North America, Australia, and Southeast Asia, electrification transformation is also gaining momentum.

Radar enters Southeast Asia with Thailand as a stepping stone, but fighting alone has high costs and slow network building. After being incorporated by Geely Automobile, Radar can seamlessly access Geely's mature global distribution system and expand quickly to more markets.

Geely Australia executives have revealed that they are developing a new rugged new energy pickup more tailored to the Australian market demand, planned to be listed within the next 1-3 years, directly benchmarking Ford Ranger and Toyota Hilux. This indicates that Geely's ambition is by no means just reigning in the domestic market, but intends to get a share of the pie in the new energy transformation of the global pickup market.

After the sedan and SUV markets are rolled into a "red ocean", pickup - this once niche market, is becoming a key battlefield for car companies to seek growth breakout and explore new paths for going overseas.

This acquisition is a brilliant move on Geely's chessboard, and also a microcosm of the competition dimension of China's new energy vehicle industry being widened again. When pickups meet new energy, the story has just begun.

On May 28, the all-new Geely Star Wish officially went on sale. Joey Yung also arrived.

Geely Star Wish, one sold every minute, 573 days with 700,000 units, 2025 China auto market full category sales champion.

In Q1 this year, Star Wish ranked top 3 in global new energy sales for the first time, becoming the only Chinese brand model to enter this list.

Overseas, Star Wish has landed in over 30 countries and regions. In Brazil, sales exceeded 2,300 units in two months. In Thailand Auto Show, single week orders hit 3,300 units, and it won dual international awards "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Auto Show Most Loved Electric Vehicle".

From "China Champion" to "Global Top 3", Geely Star Wish proves that high-quality, cost-effective Chinese pure electric small cars can not only win the domestic market but also redefine rules on the world stage.

Now, it is taking action on itself again. "A master strikes again, progressing beyond the classic."

National first mobile "Immersive Travel" car launch, 5 life scenes, Harbor, Alley, Rainforest, Silk Road, Nomadic.

All-new Geely Star Wish officially launched, limited time rights price 61,800 yuan - 91,800 yuan.

Only a champion can surpass a champion, range fully upgraded, 310 km to 410 km, 410 km to 480 km, champion rolls on itself.

1,

Geely Star Wish

Collaborating with Xiaohongshu

Geely Star Wish is good at playing, collaborating with Xiaohongshu, linking CATL, Capybara, Colorkey, Goodbaby, Myfoodie.

No stacking parameters, making a car that understands life better.

Many people need to put on makeup in the car, at least find a mirror right?

Morning alarm rings, rushing to wash and leave, finishing the last makeup step in the car, this is the real daily life of many urban women.

All-new Geely Star Wish's 10L super large passenger drawer, fits three laptops, cosmetics, skincare neatly organized.

Class-exclusive soft light makeup mirror, light soft and even, say goodbye to awkwardness of "too heavy hand". Open 14.6-inch central control screen, AI music rhythm automatically generates a full-energy morning BGM, leaving home calmly with good mood.

"Make every outing a decent ritual."

Weekend take dog to wild park to run, but "furry child" smell, shedding, mud paw prints always make people head ache.

Geely Star Wish's 70L double pneumatic support rod front trunk, designed for "poop scooper", sealed anti-smell, pick up without bending waist, leash, pet snacks, foldable water bowl all have exclusive places.

Rear pure flat floor 0.61 m², size 44 shoes can move freely, furry child lies on rear, sunlight through big sunroof pours in, "Rainforest" exploration trip refreshing and cozy.

Love and companionship, no smell disturbance.

2,

Small cars can also have "Track-level" soul

Geely Star Wish, "Is it fun to drive"?

Geely Star Wish is class first to adopt native architecture, first standard rear independent suspension, first pure electric small car adjusted globally.

China-Germany joint adjustment team ran across 30+ countries extreme road conditions, let this car in "Driving, Steering, Braking" 3 core experiences fully upgraded.

Data speaks:

130 km/h Hook Test class only one passed, high speed emergency obstacle avoidance no rollover

80.7 km/h Moose Test, comparable to 200,000 class sports coupe

G-TCS 2.0 all-weather anti-slip, torque response compressed from 60 ms to 10 ms

CST 2.0 Comfort Braking, braking no nodding, passengers no motion sickness

Efficient three electric power, class only first standard CATL + liquid cooling + 11-in-1 electric drive.

Range upgrade no price increase, 310 km upgraded to 410 km, 410 km upgraded to 480 km. Charge 19 minutes, range supplement from 30% to 80%.

Cross-city go when you want, cup of coffee full power start.

Friday off work, sudden idea to see sea. 480 km real range, go when want; 30%-80% fast charge only 19 minutes, service area buy cup of coffee work, power full. Range enough real, charge enough fast, use electricity enough save.

Battery life aspect, Star Wish completed 1000 cycles after capacity still holds 90.72%, actually driving 84,000 km Star Wish, successfully challenged seawater corrosion, mud water flushing, limit fire burn etc 6 serial limit tests.

3,

Small Car Safety

Small car, has even bigger safety.

All-new Geely Star Wish built Five Vertical Eight Horizontal Star Armor Cage Body, roof pressure strength reaches 3.4 times car weight.

Whole car 6 airbags, side curtain pressure holding tech can continuously protect head when rollover.

On May 12, Geely collaborated with CCTV to complete class first front and side continuous collision test, high voltage system timely power off, battery pack no smoke fire, passenger cabin structure complete, non-collision side door can open normally.

"Best gift for family is every trip safe and sound."

For Geely, big car small car, luxury car mainstream car, all brands use same safety concept and strict standards.

All-new Geely Star Wish using battery cell 100% CATL, Shield Battery Safety System, 3.4 times car weight roof pressure, AEB 120 km/h stop, AES 130 km/h active avoidance etc hardcore config, practice "Small Car Big Safety" commitment.

4,

Geely Galaxy Flyme Auto 2

Intelligent Cockpit System

All-new Geely Star Wish equipped with Geely Galaxy Flyme Auto 2 Intelligent Cockpit System, 7 nm Dragon Eagle No. 1 Chip + 16G Large Memory, operation silky.

AI Eva supports fuzzy instruction understanding and context memory, say one sentence "Hi Eva, I want to go home", car machine auto call Amap Version 850 plan optimal route.

Added CarPlay phone interconnection, invisibility mode, car wash mode etc thoughtful functions.

Make vehicle easy to use, understand people, comprehensive, is intelligent cockpit basic duty.

Assisted driving, Thousand Miles Vast H3, long distance no tired, parking no panic.

Old city small alleys, narrow to suffocation dead-end roads, densely packed side parking spots, novice driver's nightmare, Star Wish's speciality.

All-new Geely Star Wish equipped full scene automatic parking, covers 300+ parking scenes, supports fingertip parking, remote parking.

HPA Memory Parking supports 2 km super long memory, learn one route then full process auto park, temporary detour also no need relearn. Cooperate with 4.95 m class leading turning radius, "No bend cannot pass, no spot cannot park."

Equipped with high-end model same source Thousand Miles Vast Assisted Driving H3 scheme, 11 HD cameras + 3 mmWave radar + 128 TOPS computing power.

Highway elevated NOA supports voice lane change, auto enter/exit ramp, all scene MPI takeover rate over 200 km.

HPA Memory Parking 2 km super long memory, cm level precise positioning. DMS fatigue detection, Sentry Mode all-weather guard.

Make complex driving simple, leave energy on road to scenery."

5,

Summary

Choose small car, Geely Star Wish is must-see option.

A truly good car, no need stack parameters, you drive it once, experience it know his real life performance in formal real life.

Geely Star Wish walked 573 days, from China Champion to Global Top 3, not rely on luck, rely on every time put user on heart iteration.

All-New Geely Xingyuan officially launched, with comprehensive upgrades across the entire series range: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car launches four models: 410km Yearning Edition, 410km Riding Wind Edition, 480km Exploration Edition, 480km Exploration+ Edition, with a limited-time launch special offer price of 61,800 RMB - 91,800 RMB. To meet different user needs, on the 410km version, a 310km range downgrade option is still available, with a price reduction of 7,000 RMB after selection. Starting from today, users can place orders via the Geely Galaxy APP, WeChat Mini Program, and enjoy ten major purchase gifts and limited-time super trade-in funds, as well as other generous benefits. In addition, all users who place a substantial deposit and lock the order before June 30, 2026, can enjoy a super trade-in fund benefit of 3,000 RMB.

 This all-new Geely Xingyuan officially launched with five major upgrades for a comprehensive refresh, bringing users over 100 product strength upgrades, achieving over 25 class-exclusive features, and providing cross-class experience to users with generational leading technology. As the 2025 China automotive market all-category sales champion, Geely Xingyuan's delivery volume surpassed 700,000 units in 573 days, ranked top 3 in global new energy vehicle sales in the first quarter of this year, and is the only Chinese brand model to enter the global top 3 in new energy vehicle sales, continuously releasing champion momentum.

At the new car launch event, Geely Xingyuan spokesperson Joey Yung also arrived on site. At the same time, the new car collaborated with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, collaborating with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Maid, innovatively creating five major life scenarios: "Seaside Family, Alley Family, Rainforest Family, Silk Road Family, Nomadic Family".

 Geely Xingyuan is the first in its class to adopt a native architecture, the first to be equipped with rear-drive independent suspension as standard, and the first pure electric compact car tuned for global markets, allowing users to feel the ultimate driving control in a pure electric compact car for the first time! Currently, Geely Xingyuan has entered more than 30 countries and regions, the R&D team assembled global resources, conducted comprehensive verification for different global extreme road conditions, and comprehensively upgraded the three core experiences of "driving, steering, and braking" for the all-new Geely Xingyuan. The G-TCS 2.0 all-weather anti-slip system ensures no slipping, no skidding, and no rolling back on flat roads, slopes, and corners while retaining rear-drive flexible fun, making it easy for novices to drive calmly; the new brushless steering system responds 1 times faster, supports three steering modes and self-learning of the steering neutral position; the G-CST 2.0 all-scenario comfort braking system simulates the feeling of an experienced driver, no head-nodding when braking, no car sickness while driving. In addition, Geely Xingyuan is the only in its class to successfully challenge the Hook Test at 130 km/h, and the first in its class to successfully pass the Moose Test at 80.7 km/h, with handling performance comparable to a 200,000 level sports coupe.

 The new car is the only in its class to be equipped with CATL cells, liquid cooling temperature control, and 11-in-1 high-integrated electric drive as standard across the entire series, with three-electric power strength being the ceiling of its class since launch. The new car is equipped with CATL's exclusive next-generation cell, energy density reaches 190Wh/kg, maximum CLTC range 480 km, sufficient for daily commuting and weekend outings; cooperating with the only active grille shutter in its class and low-drag wheels, aerodynamic drag reduced by 15 counts, actual range increased by another 10 km. Regarding charging, fast charging from 30%-80% takes only 19 minutes, enough time to drink a cup of coffee to start with full charge; the liquid cooling system and new BMS guarantee full-speed charging in cold and hot weather, and charging speed increase does not come at the cost of battery lifespan.

 The unique Star Wisdom AI Cloud Power 2.0 in its class achieves full-link energy management, covering intelligent charging and discharging, off-peak electricity price recognition, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient and every trip worry-free.

 The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive-grade Longying No.1 chip and 16GB+128GB large storage, fast response, smooth operation, easy to get started. Users can freely switch maps or favorite wallpaper desktop, cute pet wallpaper supports interaction functions, adding fun to the cockpit. The new AI Eva is more like a user's personal smart partner, the voice assistant Hi EVA supports fuzzy command understanding and context memory, can complete car control, Q&A, entertainment, etc. operations. At the same time, the car machine new support for CarPlay mobile phone interconnection, compatible with iOS devices seamless connection, local common applications all present, cloud has 200+ massive applications to choose from freely. There are also stealth mode, car wash mode, one-key car find and other thoughtful scenarios, and customized assistant for each user.

The all-new Geely Xingyuan is equipped with the Qianli Haohan Advanced Driving H3 Solution sourced from high-end models, covering multiple driving scenarios. This system has safely driven 1.38 billion km, user usage volume growth rate first, relying on G-ASD intelligent driving underlying layer and Star Wisdom AI large model, bringing "better to use as you drive, smarter as you drive" smart experience. Highway overhead bridge NOA is not restricted by roads and rain/fog weather, supports voice lane changing, multi-scenario avoidance and automatic on/off ramps. Full-scenario MPI take-over rate exceeds 200 km, equivalent to continuous driving 3 hours needing take-over only 1 time. At the same time, parking aspect can achieve full-scenario adaptation, APA parking assistance function supports one-key parking in, fingertip parking, remote control parking, covering 300+ types of parking scenarios. HPA memory parking supports 2 km ultra-long memory, cm-level precise positioning, learn one route and can complete automatic parking throughout, with intelligent following cars, self-finding position, obstacle avoidance functions, temporary detours also do not need re-learning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection if detects driver appears fatigue behavior or distracted driving, will timely remind the driver; Sentry Mode can guard parking safety 24 hours all-weather, if abnormal immediately record video and send to user phone.

 Geely has built a global comprehensive safety center with investment exceeding 2 billion Yuan, and released Human, Vehicle, Road, Cloud, Star integrated global safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. The all-new Geely Xingyuan also follows this high standard, and adheres to "Small cars must have big safety" concept, passive safety aspect, built five vertical eight horizontal Star Armor Cage Body, front end three transmission paths cooperate with double "Three-leaf Clover" force relief structure, side battery to threshold spacing 149mm and add double anti-collision longitudinal beams, rear end 750mm long rear suspension with double "井" shape rear subframe forms solid barrier; roof pressure resistance strength increased to 3.4 times vehicle weight, A-pillar and B-pillar and roof cross-beam and other core area material upgrade, even if encountering rollover or heavy object pressing top, cockpit still safe and sound, side curtain airbag pressure maintenance technology can continuously protect head when rolling.

 In battery lifespan aspect, Geely Xingyuan's verification standard increased to 2 times national standard, after 1000 cycles battery capacity still maintains 90.72%. Adopting industry-leading BDMU high-voltage device deep integration technology, combining BMS battery management system and BDU high-voltage distribution unit one-in-two, greatly reducing interfaces, reliability goes up a notch, from root down to reduce battery seal failure risk, successfully completed class first and only front and side continuous collision, more actually driven 84,000 km Xingyuan, successfully challenged seawater corrosion, muddy water flushing, bad road scraping bottom, extreme fire burning and other six serial extreme tests.

In addition, the all-new Geely Xingyuan is equipped with tire pressure direct display, DOW door open warning, Sentry Mode, more AEB active braking and AES emergency steering double insurance, successfully passed 120km/h static vehicle braking stop and 130km/h "vanishing front car" active avoidance test, performance far exceeding industry mainstream level.

In the first quarter this year's global new energy vehicle sales ranking list, Geely Xingyuan first ranked top 3 globally, achieved China's A0-class electric car new milestone.

 In overseas markets, Geely Xingyuan has already landed in more than 30 countries and regions. In Brazil launched 2 months sales broke 2,300 units; in Thailand car show one week order grabbed 3,300 units, and won "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Auto Show Most Loved Electric Vehicle" dual international grand prizes. On streets all over the world, Geely Xingyuan is becoming a "Made in China" flowing new business card.

Editor's Note: Incorporating Radar Automotive is seen as another important measure to advance the "One Geely" strategy and continuously optimize resource allocation.

Recently, Geely Automobile announced on the HKEX that it plans to invest approximately 218 million yuan in cash to acquire 100% equity of three core entities of Radar Automotive. Upon completion of the transaction, Radar Automotive will be consolidated into the listed company's financial statements as a wholly-owned subsidiary, marking the formal transition of this new energy pickup brand from a group incubation project to a core business segment of the listed entity.

This move is a key step for Geely Holdings to implement the "Taizhou Declaration". Released two years ago, the declaration established five key directions including strategic focus, integration, and synergy, aiming to reverse resource redundancy and low efficiency caused by independent operations of multiple brands in the past, and promote the group's transition towards centralized synergy.

Guided by this strategy, Geely has successively completed adjustments such as Geometry merging into Galaxy, and Zeekr integrating Lynk & Co. This incorporation of Radar Automotive is seen as another important measure to advance the "One Geely" strategy and continuously optimize resource allocation.

Radar Automotive, Profitability Still in Climbing Phase

Radar Automotive was incubated by Geely Holdings four years ago, and the first model RD6 quickly gained traction after its launch. In 2025, the brand became the only new energy brand to rank in the top five in total pickup sales with 13,040 units sold, with its pure electric segment market share reaching as high as 98%.

However, Radar Automotive has not yet achieved overall profitability. Recent financial data shows divergence in profit and loss among the three core entities: The Shandong company operating the entire industry chain narrowed its loss to 8.646 million yuan, the domestic sales company earned a profit of 12.325 million yuan, while Radar Thailand responsible for overseas expansion expanded its loss to 10.697 million yuan, and the overall business is still in the investment phase.

Equally challenging are market capacity constraints and intensifying competition.

In the first quarter of 2026, domestic new energy pickup sales were only 18,000 units, with penetration below 10%, and growth rate far lower than the overall pickup market. Currently, the main growth in pickups is overseas, with exports accounting for more than half.

At the same time, the track is becoming increasingly crowded. In the domestic market, Great Wall Motor continues to firmly hold the leading position in the domestic pickup market, with global sales exceeding 181,600 units in 2025. BYD Shark Pickup has long prioritized deep cultivation of overseas markets, with an average monthly export volume stable at around 3,000 units. Relying on its hybrid rugged product power, it quickly opened up the Southeast Asian and Australian markets. Recently, the Shark brand was also confirmed to enter the domestic pickup market to compete.

More participants are constantly joining. Changan is accelerating the layout of passenger-oriented new energy pickups, and Chery is also perfecting the pure electric and plug-in hybrid full-category pickup product matrix relying on the Ruilin brand.

Against this backdrop, the advantages Radar Pickup established in the new energy pickup field are being constantly eroded, and whether it can maintain leadership in competition afterward remains unknown.

Another Move in Geely's Grand Integration

The Geely Group is continuously deepening the strategic implementation of the "Taizhou Declaration". In the past year, the group's integration moves were frequent: Geely Galaxy merged with the Geometry brand, Zeekr and Lynk & Co completed equity transfer and formed Zeekr Technology Group, which was subsequently merged into Geely Automobile. Through these adjustments, the group's brand count was streamlined from 6 to 4, and subsidiary holding companies were reduced from 3 to 1, completing a deep internal cleanup.

This acquisition of Radar Automotive will further expand Geely's business landscape. A Geely representative stated that bringing Radar under the China Star umbrella aims to perfect product coverage in luxury, mid-to-high-end, and mass markets, complete the pickup category, and form a complete matrix of sedans, SUVs, MPVs, and pickups to meet diverse user needs; from a strategic value perspective, this acquisition marks the upgrade of new energy pickups from a group-level incubation project to a core strategic category of the listed company.

From the value perspective, the transaction price is 218 million yuan, basically flat with the assessed fair value of the target company, with no premium risk. Geely has acquired a top domestic new energy pickup brand at a low cost, which not only fills the product matrix gap but also provides growth space for pickup overseas expansion, reflecting efficient resource allocation.

For Radar Automotive, although it had previously laid out the Thai market, independent expansion overseas faces high cost and low efficiency issues. Relying on Geely's mature global distribution network, Radar Automotive can quickly penetrate more markets, convert technical momentum into sales volume growth, and accelerate the realization of scale profitability.

In addition, injecting Radar Automotive into the listed company system marks that the holding group no longer manages homogeneous brands dispersively, but instead hands over mature business to core segments for unified operation. This move connects product planning, supply chain, and channel resources, achieves reuse of overseas networks, and is conducive to Radar brand expansion and cost control in domestic and international markets.

In response, industry insiders believe that Geely adopts a "platform incubation + mature recycling" model, relying on group resources to share the early risks of start-up brands, and implementing asset integration after the brand stabilizes its position in the niche market. This strategy balances risk control and asset operating efficiency.

This inclusion of Radar Automotive into the listed system is yet another key execution of this strategic logic.

On May 28, the all-new Geely Xingyuan officially launched, with the full series range comprehensively upgraded: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car offers four models: 410km Yearning Edition, 410km Riding Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition, with a limited-time launch benefits price of 61,800 Yuan - 91,800 Yuan. To meet the needs of different users, on the 410km version, the 310km range option benefit is still provided; after selecting this option, the price can be reduced by 7,000 Yuan. Starting from today, users can place an order via Geely Galaxy APP or WeChat Mini Program, enjoying ten购车 gifts and limited-time super trade-in allowance and other substantial benefits. In addition, all users who place a large deposit and lock the order before June 30, 2026, can enjoy a super trade-in allowance benefit of 3,000 Yuan.

Master level moves again. This time the all-new Geely Xingyuan officially launched, advanced again on the classic, comprehensively refreshed with five major upgrades, bringing users over 100 product power upgrades, achieving over 25 class-exclusive features, providing cross-level experience with generational leading technology. As the 2025 Chinese Auto Market all-category sales champion, Geely Xingyuan's delivery volume exceeded 700,000 units in 573 days, entering the top three in global new energy vehicle sales in the first quarter of this year, being the only Chinese brand model to enter the top three in global new energy vehicle sales, continuously releasing champion momentum. At the new car launch conference, the all-new Geely Xingyuan spokesperson Joey Yung also appeared on-site, sharing her real story with Geely Xingyuan with everyone, using gentle and firm power to support the new car, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car partnered with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch conference, taking everyone to feel beauty and enjoy beauty. Not only that, Geely Xingyuan also collaborated with CATL, Capybara, Colorkey, Goodbaby, Myfoodie and other cross-border brands, innovatively creating "Harbor Home, Alley Home, Rainforest Home, Silk Road Home, Nomad Home" five life scenarios, focusing on daily commuting core scenarios, directly hitting users' real vehicle usage needs, redefining pure electric small car value benchmark with champion strength.

Champion Strength 1: Ultimate Driving Control Advanced — First Global Native Architecture + Chinese-German Joint Tuning

Geely Xingyuan brings a calm, free, light and agile driving experience for every trip of users. This champion strength comes from Geely's first global native architecture and track-level tuning: Geely Xingyuan is the first in its class to adopt a native architecture, the first to standardize rear-drive independent suspension, the first to be globally tuned pure electric small car, letting users feel for the first time that pure electric small car can have ultimate driving control!

Good driving control must withstand inspection. Currently, Geely Xingyuan has walked into more than 30 countries globally. The R&D team gathered global resources, conducted all-dimensional verification for different extreme road conditions globally, letting the new Geely Xingyuan comprehensively upgrade on the three core experiences of "Driving, Steering, Braking", once again leading small car driving control into 2.0 era. G-TCS 2.0 All-Weather Anti-Slip System while retaining rear-drive flexible fun, ensures no slipping, no tail sliding, no rolling on flat roads, slopes and curves, new drivers can also drive calmly; new brushless steering system response is 1 time faster, supports three steering modes and steering center self-learning; G-CST 2.0 All-Scene Comfort Braking System simulates old driver foot feel, braking no head nod, driving no car sickness. In addition, Geely Xingyuan is the only in-class to successfully challenge Fishhook Test at 130km/h, and the first in class to successfully pass Moosetest at 80.7km/h pure electric small car, handling performance comparable to 200,000 level sports coupe.

Champion Strength 2: Efficient Three Electric Advanced — Full Series Standard CATL + 480km Range + 19min Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, new Geely Xingyuan achieves full series range upgrade. Range is real not virtual, charge fast use long, electricity save not expensive, whether daily commute or occasional long distance trip, new Geely Xingyuan can easily cope. New car is the only in-class full series standard CATL cell, liquid cooling temperature control and 11-in-1 high integration electric drive pure electric small car, three electric strength from launch has been class ceiling. New car mounts exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, highest CLTC range 480km, enough for daily commute and weekend outing; cooperating with class exclusive active front grille and low drag wheels, drag reduced by 15counts, actual range further improved by 10km.

Range solid, energy replenishment efficiency must also continuously upgrade. Replenishment aspect, 30%-80% fast charge only needs 19 minutes, one cup of coffee time can full charge depart; liquid cooling system and new BMS ensure cold and hot weather can full speed charge, and charge speed up not at the cost of battery life. At the same time, class unique Xingrui AI Cloud Power 2.0 realizes full-link energy management, covering smart charge discharge, off-peak electricity price identification, battery temperature maintenance, consumption diagnosis and battery maintenance functions, letting every charge be efficient, every journey electricity be worry-free.

Champion Strength 3: AI Cockpit Advanced — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

All-new Geely Xingyuan puts warmth and wisdom into cockpit, letting vehicle more usable, more understand people, more comprehensive. New Geely Xingyuan mounts Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive grade Longying No. 1 chip and 16G+128G large storage, reaction fast, operation smooth, hand-on learn. Users can switch map or favorite wallpaper desktop at will, cute pet wallpaper supports interactive function, adding fun to cockpit.

New AI Eva is even more users'随身 wisdom partner, voice assistant Hi EVA supports fuzzy instruction understanding and context memory, can complete car control, Q&A, entertainment etc., all professional. User only says one sentence "Hi Eva, I want to go home", vehicle can automatically call latest Amap 850 version choose optimal route. At the same time, car machine new supports CarPlay phone interconnection, compatible iOS device seamless connection, local common apps all included, cloud more than 200+ massive apps at will select. Also hidden mode, wash mode, one-key car find etc. thoughtful scenarios, and thousand people thousand faces customized assistant, get off work automatically open navigation adjust air conditioning, exclusive welcome ritual sense full. From navigation to entertainment, from life to surprise, new Geely Xingyuan smart cockpit comprehensively covers user daily needs.

Champion Strength 4: Auxiliary Driving Advanced — Qianli Haohan Auxiliary Driving H3 Solution

All-new Geely Xingyuan mounts with high-end model source Qianli Haohan auxiliary driving H3 solution, can cover multiple driving scenarios, every function is truly helping users improve driving experience. This system has safely driven 1.38 billion km, user usage growth rate first, relying on G-ASD intelligent drive underlying and Xingrui AI large model, bringing "the more drive the better the use, the more drive the smarter" intelligent experience.

Highway elevated NOA not subject to road and rain fog weather limits, supports voice lane change, multi-scene avoidance and automatic upper and lower ramp, users only need lightly hold steering wheel can easily run long distance. All-scene MPI takeover rate super 200 km, equivalent to continuous drive 3 hours only needs takeover 1 time. At the same time, parking aspect can do all-scene adaptation, APA parking assist function supports one-key park-in, fingertip parking, remote control parking, cover 300+ kinds of parking scenarios. Aiming at new driver parking difficulty, female driver parking easy nervous etc. real pain points, HPA memory parking supports 2km super long memory, cm-level precise positioning, learn one time route can then whole process automatic park-in, possesses smart follow car, autonomous find place, encounter obstacle bypass function, temporary change route also no need re-learn, effectively lower parking operation difficulty. In addition, DMS active fatigue detection if detect driver appear fatigue behavior or distracted driving, will timely remind driver; sentry mode can 24-hour all-weather guard parking safety, have anomaly immediately record video and send to user phone in. From depart to arrive, from driving to parking, new Geely Xingyuan makes complex driving become simple and reassuring, letting users leave more energy to on-road scenery and companionship laughter.

Champion Strength 5: All-Dimension Safety Advanced — Three Electric Safety + Active & Passive Safety

Safety is Geely engraved in bone's gene! For Geely, whether big car or small car, whether luxury model or mainstream model, under all brands adopt same safety concept and strict standards. Geely has built investment super 2 billion Yuan global all-domain safety center, and released "People, Vehicle, Road, Cloud, Star" integrated all-domain safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. All-new Geely Xingyuan also follows this high standard, and upholds "Small car, more needs big safety" concept, making small car safety to extreme.

Passive safety aspect, all-new Geely Xingyuan created five vertical eight horizontal Star Armor Cage Body, like a solid yet light armor, front back left right all did careful reinforcement — front end three transfer paths cooperate with double "Clover" force release structure, side battery to threshold spacing 149mm and add double collision longitudinal beam, rear 750mm long rear suspension with double "Well" shape rear subframe form solid barrier; roof anti-pressure strength increased to 3.4 times car weight, AB pillars and roof beam etc. core area material upgrade, even encounter rollover or heavy object press top, cockpit still safe, side air curtain pressure holding technology can in rollover time continuously protect head.

In battery life aspect, Geely Xingyuan verification standard increased to national standard 2 times, complete 1000 cycles after battery capacity still keep 90.72%. More actual driving 84,000 km of Xingyuan, successfully challenge salt water corrosion, muddy water scouring, bad road scraping bottom, extreme fire burning etc. six serial extreme test, complete industry first.

In order to further improve battery safety protection, new Geely Xingyuan in user unseen places still hard work, adopt industry leading BDMU high voltage device deep integration technology, put BMS battery management system and BDU high voltage distribution unit two-in-one, greatly reduce interface, reliability again up a step, from root lower battery sealing failure risk. Worth mentioning, May 12, Geely partnered CCTV completed class first, also class unique front and side continuous collision, high voltage system timely power down, battery pack no smoke fire, passenger compartment structure complete, airbag precise blast, non-collision side door can normally open. In addition, new Geely Xingyuan equipped tire pressure direct display, DOW door open warning, sentry mode, more AEB active braking and AES emergency steering double insurance, successfully pass 120km/h static vehicle brake stop and 130km/h "vanished front car" active avoidance test, performance far exceed industry mainstream level.

700,000 Users Trust, From Chinese Champion to Global Top Three, Champion Path Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generational leading product power, Geely Xingyuan always won industry recognition and user love. Since October 2024 launch, Geely Xingyuan cumulative delivery has broken through 700,000 units, equivalent to sell one unit every minute, it is not only the fastest to achieve this goal star model in all industry, but also won 2025 Chinese Auto Market sales champion. Enter 2026, Geely Xingyuan still continues lead, stable top of list, this year first quarter global new energy vehicle sales ranking, Geely Xingyuan first time enter top three global, achieved Chinese A0-level electric car new milestone.

Geely Xingyuan not only domestic sales hot, in overseas market also widely praised, currently landed global 30+ countries and regions. In Brazil launch two months sales break 2,300 units; in Thailand auto show single week order capture 3,300 units, and won "Brazil Year Best Compact Electric Car" and "Indonesia Auto Show Most Loved Electric Car" double international awards. In streets worldwide, Geely Xingyuan is becoming "Chinese Intelligence" flowing new business card.

All-new Geely Xingyuan's advanced, let Geely Galaxy brand in pure electric small car track again raise "High Quality Good Price" benchmark. In future, Geely Galaxy will continue adhere to "Make Everyone's Intelligent Boutique Car" original intention, accurately grasp users' most real needs, in various sub-markets all for users bring beyond-expectation products and services.

May 28, the all-new Geely Xingyuan officially launched, the entire series range has been comprehensively upgraded: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car offers four versions: 410km Yearning Edition, 410km Riding Wind Edition, 480km Exploration Edition, 480km Exploration + Edition, launch limited-time benefits price 61,800 yuan - 91,800 yuan. To meet the needs of different users, for the 410km version, it still offers a 310km range reverse-select right, the price can be reduced by 7,000 yuan after selection. Starting today, users can place orders via Geely Galaxy APP, WeChat Mini Program, enjoy ten layers of purchase gifts and limited-time super trade-in cash and other rich benefits. In addition, for those who make a large deposit and lock the order before June 30, 2026, can enjoy a super trade-in cash right of 3,000 yuan.

Experts make another move, this all-new Geely Xingyuan officially launched, advanced further on the classic, comprehensively refreshed with five major upgrades, bringing users over 100 product power upgrades, achieving over 25 industry-exclusive features, providing users with cross-level experiences with generationally leading technology. As the 2025 China auto market sales champion across all categories, Geely Xingyuan delivery volume broke 700,000 units in 573 days, ranked in the top 3 global new energy sales in the first quarter of this year, it is the only Chinese brand model to enter the top 3 global new energy vehicle sales, continuously releasing champion momentum. At the new car launch event, the all-new Geely Xingyuan spokesperson Joey Yung also arrived on site, sharing her true stories with Geely Xingyuan with everyone, backing the new car with a gentle yet firm power, witnessing the refresh moment of this champion pure electric small car with 700,000+ users together.

At the same time, the new car joined hands with Xiaohongshu to create the country's first mobile 'Immersive Travel' car launch event, taking everyone to feel beauty together, enjoying beauty. Not only that, Geely Xingyuan also collaborates with CATL, Capybara, Colorkey, Goodbaby, Myfoodie and other cross-boundary brands, innovatively creating five major life scenarios: 'Harbor Family, Alley Family, Rainforest Family, Silk Road Family, Nomad Family', focusing on core daily travel scenarios, directly hitting users' real vehicle usage needs, redefining the pure electric small car value benchmark with champion strength.

Champion Strength One: Ultimate Driving Control Advanced — First Global Native Architecture + Sino-German Joint Tuning

Geely Xingyuan brings a calm, free, light, and agile driving experience for every user trip. This champion strength comes from Geely's first global native architecture and track-level tuning: Geely Xingyuan is the first in its class to adopt a native architecture, the first to standardize rear-wheel drive independent suspension, and the first pure electric small car to undergo global tuning, giving users the first time feeling that pure electric small cars can also have ultimate driving control!

Good driving control must stand the test. Currently, Geely Xingyuan has entered more than 30 countries globally, the R&D team gathered global resources, conducting comprehensive verification against different extreme road conditions globally, making the all-new Geely Xingyuan comprehensively upgraded on three core experiences: 'Driving, Steering, Braking', leading the small car driving control into the 2.0 era again. The G-TCS 2.0 All-Weather Anti-Slip System, while retaining rear-wheel drive flexible fun, ensures no slipping, no tail-swinging, no rolling on flat roads, slopes, and curves, even beginners can drive calmly; New brushless steering system responds 1x faster, supports three steering modes and steering center self-learning; G-CST 2.0 All-Scene Comfort Braking System simulates the feel of an old driver, braking no nodding, driving no carsickness. In addition, Geely Xingyuan is the only one in its class to successfully challenge the Fish Hook Test at 130km/h and the first in its class to successfully pass the Moose Test at 80.7km/h, handling performance compares favorably with 200,000-class sports sedans.

Champion Strength Two: Efficient Three-Electrical Advanced — Standard CATL across entire series + 480km Range + 19-minute Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, the all-new Geely Xingyuan achieves full series range upgrade. Range is sufficient, not fake; charging is fast, lasts long; using electricity is saving, not wasting money, whether daily commute or occasional long-distance travel, the all-new Geely Xingyuan can handle it easily. The new car is the only pure electric small car in its class to standardize CATL cells, liquid-cooled temperature control, and 11-in-1 high-integrated electric drive across the entire series, three-electrical strength has been the ceiling in its class since launch. The new car is equipped with exclusive customized CATL new generation cells, energy density up to 190Wh/kg, max CLTC range 480km, sufficient for daily commute and weekend outings; Cooperating with the class-exclusive active front grille and low wind-resistance wheels, wind resistance reduced by 15 counts, actual range increased by another 10km.

Range is solid, energy replenishment efficiency also needs to continue upgrading. Regarding replenishment, 30%-80% fast charging takes only 19 minutes, a cup of coffee time is enough to depart with full power; Liquid cooling system and new BMS ensure full-speed charging whether cold or hot, and charging speed increase does not come at the cost of battery life. At the same time, the class-exclusive Star-Rui AI Cloud Power 2.0 achieves full-link energy management, covering smart charge/discharge, valley electricity price identification, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient, every journey using electricity worry-free.

Champion Strength Three: AI Smart Cockpit Advanced — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

The all-new Geely Xingyuan puts warmth and wisdom into the cockpit, making the vehicle better to use, more understanding of people, and more comprehensive. The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 Smart Cockpit System, based on 7nm automotive grade Dragon Eagle 1 chip and 16G+128G large storage, fast response, smooth operation, easy to learn. Users can switch maps or favorite wallpaper desktops at will, cute pet wallpaper supports interactive functions, adding fun to the cockpit.

New AI Eva is even more the user's mobile smart partner, voice assistant Hi EVA supports fuzzy instruction understanding and context memory, can complete vehicle control, Q&A, entertainment, etc., good at everything. User says 'Hi Eva, I want to go home', vehicle can automatically call latest Amap 850 version to select optimal route. At the same time, the car machine adds support for CarPlay phone interconnection, compatible with iOS devices seamless connection, local common apps are all available, cloud has 200+ massive apps for free selection. Also has stealth mode, car wash mode, one-key car find, etc., thoughtful scenarios, and personalized custom assistants, automatically open navigation and adjust AC after getting off work, full of ritualistic welcome feeling. From navigation to entertainment, from life to surprises, the smart cockpit of the all-new Geely Xingyuan comprehensively covers user daily needs.

Champion Strength Four: Assist Driving Advanced — Qianli Haohan Assist Driving H3 Solution

All-new Geely Xingyuan is equipped with the Qianli Haohan Assist Driving H3 Solution derived from high-end models, can cover multiple driving scenarios, every function is truly helping users improve driving experience. The system has safely driven 1.38 billion kilometers, user usage volume growth rate is first, relying on G-ASD Smart Driving Bottom Layer and Star-Rui AI Large Model, bringing 'better to use the more you drive, smarter the more you drive' smart experience.

Highway/Overpass NOA is not limited by roads and rain/fog weather, supports voice lane change, multi-scenario avoidance, and automatic on/off ramps, users only need to lightly hold the steering wheel to easily drive long distance. All-scenario MPI takeover rate exceeds 200 kilometers, equivalent to continuous driving 3 hours requiring takeover only 1 time. At the same time, parking aspect can achieve all-scenario adaptation, APA parking assist function supports one-key parking, fingertip parking, remote control parking, covering 300+ parking scenarios. Targeting new driver parking difficulty, female driver parking anxiety, etc., actual pain points, HPA Memory Parking supports 2km ultra-long memory, cm-level precise positioning, after learning the route once, can automatically park for the whole journey, has intelligent car following, autonomous space finding, obstacle avoidance functions, temporary route change also does not require relearning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection if detects driver appears fatigue behavior or distracted driving, will timely remind the driver; Sentry mode can protect parking safety 24 hours all-day, if abnormal, immediately record video and send to user's mobile phone. From departure to arrival, from driving to parking, the all-new Geely Xingyuan makes complex driving simple and reassuring, letting users leave more energy to the scenery on the road and laughter of fellow travelers.

Champion Strength Five: Full-Dimensional Safety Advanced — Three-Electrical Safety + Active Passive Safety

Safety is the gene carved into Geely's bones! For Geely, whether big car or small car, whether luxury model or mainstream model, all brands under it adopt the same safety concept and strict standards. Geely has built a global full-domain safety center investing over 2 billion yuan, and released 'Person, Vehicle, Road, Cloud, Star' integrated full-domain safety 2.0 system, covering four core safety domains: Life Safety, Health Safety, Property Safety, Privacy Safety. All-new Geely Xingyuan also follows this high standard, and adheres to the concept 'Small Car, Must Have Big Safety', taking small car safety to the extreme.

In terms of passive safety, the all-new Geely Xingyuan created five longitudinal and eight transverse Star Armor Cage Body, like a solid yet light armor, front, back, left, right are all carefully reinforced — front end three force transmission paths cooperate with double 'Clover' relief structure, side battery to sill spacing 149mm and added double anti-collision longitudinal beams, rear 750mm long rear suspension and double '井' shaped rear subframe form a solid barrier; Roof pressure intensity increased to 3.4 times vehicle weight, A/B pillar and roof crossbeam etc. core area material upgraded, even if encountering rollover or heavy object pressing top, cockpit remains unharmed, side curtain airbag pressure holding technology can further protect head continuously during roll.

In terms of battery life, Geely Xingyuan's verification standard increased to 2 times national standard, after completing 1000 cycles, battery capacity still remains 90.72%. Moreover, Xingyuan that has actually driven 84,000 km, successfully challenged seawater corrosion, mud water flushing, bad road scraping bottom, extreme fire, etc. six large series limit tests, completed industry first.

In order to further improve battery safety protection, all-new Geely Xingyuan puts hard work in places users can't see, adopting industry-leading BDMU high voltage device deep integration technology, combining BMS battery management system and BDU high voltage distribution unit into one, greatly reducing interfaces, reliability steps up another tier, reducing battery sealing failure risk from the root. Worth mentioning, May 12, Geely joined hands with CCTV completed the first time in this class, and also the only continuous frontal and side collision in this class, high voltage system powered off in time, battery pack did not smoke or catch fire, passenger compartment structure intact, airbags accurately deployed, non-collision side door can open normally. In addition, all-new Geely Xingyuan equipped with direct tire pressure display, DOW Door Opening Warning, Sentry mode, more AEB Active Braking and AES Emergency Steering double insurance, successfully passed 120km/h static vehicle braking stop and 130km/h 'disappearing front car' active avoidance test, performance far exceeds industry mainstream level.

700,000 Users Trust, From China Champion to Global Top 3, Champion Path Never Stops

Always being imitated, never surpassed. Relying on high standards from R&D to manufacturing and generational leading product power, Geely Xingyuan has always won industry recognition and user love. Since October 2024 launch, Geely Xingyuan cumulative delivery has broken 700,000 units, equivalent to selling one unit per minute, it is not only the fastest star model in the whole industry to reach this goal, but also won the 2025 China auto market sales champion in one go. Entering 2026, Geely Xingyuan still continues to lead, stably staying at the top, in this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan first time ranked in global top 3, achieved a new milestone for China A0-class electric cars.

Geely Xingyuan not only hot sales in domestic market, in overseas market also widely praised, currently has landed in more than 30 countries and regions globally. In Brazil launch two months sales volume broke 2,300 units; In Thailand auto show single week orders captured 3,300 units, and won 'Brazil Best Compact Electric Car of the Year' and 'Indonesia Auto Show Favorite Electric Car' double international awards. On the streets of the world, Geely Xingyuan is becoming a flowing new card of 'Made in China'.

The advancement of all-new Geely Xingyuan, let Geely Galaxy brand on the pure electric small car track again raised the 'High Quality Good Price' benchmark. In the future, Geely Galaxy will continue to adhere to 'Making Smart Premium Cars for Everyone' original intention, accurately grasp user's most real needs, bring products and services beyond expectations for users in all sub-markets.