August has just begun, Geely has made two moves.

First, July sales report reached 250,161 units, with same-period and month-on-month growth for 5 consecutive months, new energy vehicles accounting for 64%.

Following closely, on August 2, Geely Automobile Group Sales Headquarters was officially launched.

To be honest, restructuring when sales are at a high point is harder than radical treatment when sales are low.

Geely's step of "retracting the fist to strike harder" reveals a rare composure and puts the industry's chronic issue of multi-brand management on the table.

250,000+ Units: Refusing Imbalanced Growth for Balanced Development

Zeekr delivered 35,837 units, a 111% increase year-on-year.

The 9X secured the 500,000+ RMB range, the 7X delivery exceeded 10,000.

This proves that Zeekr's foothold in the high-end market is not a fleeting phenomenon.

Galaxy withstood the fire of the mainstream market, Star Wish sold 55,105 units individually, cumulative sales broke 800,000.

A7 EM's Guinness Record of 2,608 kilometers negated range anxiety at its source.

Lynk & Co 07GT had over 10,000 major orders within 27 minutes of launch, and immediately plans to compete in rally racing. This contrast of half-home, half-racing is exactly the scarcity Lynk & Co found in the red ocean.

More worth mentioning is the overseas market.

Exports reached 106,663 units, breaking 100,000 for two consecutive months, with new energy vehicles accounting for 59%.

Star Wish topped charts in Thailand and Brazil, Zeekr 7X led in Australia and Malaysia.

This shows Geely is no longer solely dependent on domestic involution, but has built a multi-tiered brand echelon in the global market.

This pattern of internal and external cultivation is more valuable than sales numbers alone.

Sales Headquarters: From Warlord Division to Legion Warfare"

This establishment of the Sales Headquarters is by no means a simple departmental merger, but a closure of a Geely strategy in the "Taizhou Declaration."

Lin Jie leads, also managing Zeekr; Fan Junyi serves as Executive Vice President, managing Lynk & Co on one hand and Galaxy on the other, preserving Zeekr's independence and premium tone, while enabling Lynk & Co and Galaxy, two brands with similar tones and slightly overlapping price bands, to achieve synergy in the middle and back office.

Wang Bo manages China Star, Guan Jiuyang serves as Executive Vice President of Galaxy.

In this era of micro-profits with vehicle gross margins falling to 1.5%, the enemy of multi-brands is often themselves.

In the same city and on the same street, Galaxy and Lynk & Co compete for customers. Repeated channel construction devours profits. This is a common disease of many car companies.

Geely's move to retract its fist is essentially treating front-office brands as special forces to maintain flexibility, while managing channel, data, budget, and other middle and back-office resources as a unified logistics army.

This "split front office, unified middle and back office" model can effectively solve internal friction and improve marginal efficiency.

Zhang Guan Commentary: Geely's "Entropy Reduction" Experiment

In my opinion, this step by Geely is an "entropy reduction" experiment on automotive industry involution.

Previously, when discussing multi-brands, the talk was about differentiation; now discussing multi-brands, efficiency must be discussed.

Referring to the previous experience of integrating Zeekr and Lynk & Co, the sales expense ratio dropped to 5.9%, which is actual profit.

With the operation of the Sales Headquarters, Geely's channel reuse rate overseas will increase significantly. Selling multi-brand models at a single set of outlets can greatly dilute overseas costs.

Of course, organizational change inevitably accompanies pain.

Six originally independent sales systems need to divide budgets and set strategies at one table; an adaptation period is inevitable.

But Geely chooses to act when winning, rather than passively putting out fires. This strategic resolve deserves praise.

On July 23, 2026, Valencia, Spain. On this day, Geely Automobile and Ford Motor—two "old friends" shaking hands again after 16 years—signed a significant agreement in a factory with nearly 50 years of history.

Geely Automobile announced the acquisition of a 34% equity stake in Ford's Valencia, Spain factory for 221 million euros. Both parties established a joint venture, sharing one of Europe's largest automobile factories with an annual capacity of about 500,000 units. Geely will launch two new energy models here, with the first vehicle rolling off the line in 2028; Ford will continue producing three multi-energy models such as Kuga.

This is not only capacity sharing between the two automakers but also a key strategic move in Geely's globalization strategy—from "going out" to "integrating in," from complete vehicle exports to local manufacturing. Geely is exploring its own path amidst the changes in the global automotive industry.

The "Trust Vote" from 16 Years Ago

To understand the origins of this cooperation, we must turn the clock back to March 28, 2010.

On that day, Geely Holding Group acquired Volvo Cars entirely from Ford for 1.8 billion USD. At that time, Geely was an unknown Chinese private car company, while Volvo was a well-known luxury brand. This "small swallowing big" deal shocked the global automotive industry.

But what kept this story going until now was not the deal itself, but what happened after the deal.

After taking over Volvo, Geely did not rush to integrate but chose to "let the tiger return to the mountains"—keeping Volvo's Swedish headquarters and Belgian factories, respecting its independent development system, and fulfilling all commitments to the brand, employees, and unions made during the acquisition. Ford, as the former parent company, witnessed throughout how Geely protected and revived a classic brand with pragmatic actions.

This commercial integrity of "doing what you say" won Ford's respect and trust for Geely. 16 years later, when Ford faced challenges in capacity efficiency and the market in Europe—the Valencia factory has an annual capacity of 500,000 units, but actual production in 2025 was less than 100,000 units—it chose to extend an olive branch to Geely again. Through capacity sharing, it aims to create new energy vehicle products for Geely and Ford brands for the European market, improve capacity utilization, and jointly expand the regional market. Behind this lies trust accumulation across time cycles.

As Geely Holding Group Chairman Li Shufu often said internally: The fun of business lies in making friends and doing deals at the same time, achieving win-win results in every cooperation, and leaving pleasant memories. This philosophy was concretely embodied in this cooperation.

"Light Asset" Going Overseas: Building a "Network of Friends" Instead of Factories

Unlike most Chinese automakers choosing to "build their own factories" for going overseas, Geely took a differentiated path.

In April this year, Geely Holding Group clarified a new strategy for overseas expansion: instead of building new production factories, it proceeds to advance business layout through cooperation, integration, and reviving existing capacity. For Geely, in the context of tense geopolitical situations and changing global patterns, prioritizing the use of existing factories by partners is a more pragmatic choice.

This "light asset" logic has been repeatedly verified in Geely's previous global layout:

Volvo's European factories provide a manufacturing pivot for Geely to enter high-end markets;

Proton's Southeast Asian network allowed Geely to build a High-Tech Automotive Valley in Tanjong Malim, Malaysia;

Renault's Brazilian factories and channels support new energy cooperation between both parties in the Latin America and Africa market;

The establishment of HORSE Powertrain with Renault achieves deep technical synergy for the global market.

Geely and partners use these ready resources together. This Geely-style localization method improves overseas and market expansion efficiency while reducing regional barrier risks. Wanlian Securities Investment Consultant Qu Fang evaluated: "This belongs to a light asset, high efficiency 'going overseas' layout mode. Compared with building factories, the investment is lower, the implementation cycle is shorter, and the pace of capacity expansion can be adjusted flexibly."

The Spanish joint venture is the European debut of this model. Geely secured a 34% equity stake and stable subcontracting capacity with only 221 million euros, quickly obtaining a production base compliant with EU standards. Relying on Ford's accumulated European supply chain and local operation experience over many years, it greatly reduced the cost and risk of overseas layout.

From "Product Export" to "System Going Overseas"

In the first half of 2026, Geely Automobile's overseas sales reached 474,000 units, up 158% year-on-year, exceeding the total export volume of the full year of 2025. Among them, new energy exports were 277,000 units, surging 585% year-on-year, accounting for 58%.

Behind these numbers is a net Geely wove globally over the past decade-plus—acquiring Volvo, investing in Proton, holding Lotus, and cooperating with Renault to build factories in Korea and Brazil. Now, this net has added a key node: Spain.

Geely Automobile Group CEO Gan Jiayue once emphasized that Geely promotes international development by adhering to the strategies of "global synergy" and "regional deep plowing." Geely has built a global strategic system composed of "five major design centers, five major research and development centers, five major test areas, five major energy technology forms, and five major AI intelligent ecosystems."

In January 2026, Geely Holding released the "One Geely, Leading Comprehensively" 2030 strategic goal: achieving a breakthrough in global total sales of 6.5 million, revenue exceeding 1 trillion yuan, and ranking among the top five global automakers by sales by 2030. The core of the new strategy is integration—unified scheduling in R&D, manufacturing, supply chain, and global market levels, reducing internal duplicate investment, and improving efficiency through scaled synergy.

In terms of overseas layout, Geely focuses on the "3+2" five major markets: Europe, Eastern Europe, ASEAN, Latin America and Africa, and Middle East Asia Pacific. Plan to increase overseas outlets to 2,200 by the end of 2026. Based on the strong performance in the first half of the year, Geely has adjusted the full-year export target to 900,000 units.

Why Europe? Why Now?

Europe is the highland of the global automotive industry and a key market for Geely's global strategy. But the threshold of the European market is rising.

Currently, the EU has set high additional tariffs on imported electric vehicles from China, and direct export would greatly compress price competitiveness. Geely's choice to localize production in Spain is essentially using "local manufacturing" to bypass tariff barriers. A Citigroup research report points out that local production bases help the company avoid import tariffs that the EU might impose on Chinese electric vehicles and greatly improve price competitiveness.

This strategy was also used by foreign automakers entering China thirty years ago—in the 1990s, international giants like Volkswagen and General Motors established joint ventures with Chinese automakers to enter the Chinese market, bypassing high import tariffs through local production. The logic at the time was "trading technology for market." Now the roles are reversing—under the premise of acting in accordance with laws and regulations, Chinese automakers take technology and products to Europe to "trade capacity for market."

A few words by Ford Europe President Jim Baumback at the signing scene were particularly meaningful. He evaluated Geely as "one of the fastest-growing automotive forces globally," possessing world-class electrification capabilities, speed, and vast global scale; while Ford has over a century of engineering wisdom, an unbreakable bond with European users, and the best workforce. He believes the combination of the two will form unparalleled competitive advantages. This statement is both recognition of Geely and reflects Ford's practical considerations for this cooperation.

From "Going Out" to "Integrating In"

Geely Automobile Group Vice President Nan Shengliang defined this cooperation as a "milestone event in global development." He stated that this will further solidify Geely's localization layout in Europe, enabling Geely to truly establish roots in and deeply cultivate Europe with safe and low-carbon products and leading new energy technologies.

From the European media title at the 2006 Frankfurt Motor Show "The Chinese are coming, but can their cars run?" to sharing a factory with Ford in the European heartland in 2026—in 20 years, Geely has walked the complete cycle from being questioned to being recognized.

Behind this is a deep evolution of Geely's globalization strategy: from simple product export to "going out" to establish overseas sales networks; from early capital acquisition learning advanced brands and technologies to "integrating in" through local manufacturing to deeply integrate into regional markets. Geely is exploring not simply product output, but a new paradigm of "using global resources to serve regional markets, using local capabilities to win global competition."

Ending Words

This factory in Valencia, Spain, was once an important asset of Ford in Europe, and now is becoming a key piece on the board of Geely's new globalization game. From the "small swallowing big" of acquiring Volvo to the "light asset" of regional expansion—Geely has written a progressive history of Chinese automaker globalization in 16 years. And this history is still being written.

Written by Han Zihan   Edited | Qingzhu

A Prime Minister, plus three cabinet ministers, standing behind an investment by a Chinese automaker. Amid the EU adding layer upon layer of measures to Chinese electric vehicles, it itself conveys a signal.

On July 23, at the Geely Valencia factory, in the presence of Prime Minister Pedro Sánchez, Geely Automobile and Ford signed a joint venture agreement to create new energy vehicles for Geely and Ford brands for the European market through capacity sharing.

Not buying a factory, but a joint venture; not defeating others, but win-win cooperation.

Whether bringing in or going out, Geely's internationalization has always implemented Chairman Li Shufu's words: "Business is beautiful, doing business and making friends at the same time". 

Time rewind to 16 years ago. On March 28, 2010, Geely Holding Group signed the final 100% equity acquisition agreement for Volvo Cars Group with Ford Motor Company. Geely became the first multinational corporation in the Chinese automotive industry. Ford witnessed and supported this cooperation case with global automotive industry influence, forging commercial friendship with Geely.

Today, 16 years later, Geely and Ford shake hands again. For the current explosive growth of Chinese cars going overseas, this has strong implications.

2026, the overseas expansion of China's automotive industry is undergoing a key leap from quantitative change to qualitative change. 

In the first half of the year, China's vehicle export volume reached 5.096 million, up 65.3% year-on-year. June's single-month exports broke the 1 million vehicle threshold for the first time. For every 10 vehicles produced domestically, nearly 4 head to overseas docks.

Consulting firm AlixPartners predicts that China's annual vehicle export volume is expected to reach 10 million, becoming the first country globally to break this number.

Behind the numbers, deeper changes are occurring.

In June, the market share of major Chinese brands in Europe was 13%, surpassing Japanese brands for two consecutive months. When we occupy a larger share of the EU market, we cannot just sell cars simply, we must achieve harmonious win-win with the local industrial ecosystem, laws and regulations, and social well-being.

The joint venture between Geely Automobile and Ford to establish a company in Spain happens to stand at this node of qualitative change. It is also another practice of Li Shufu from "going out" to "integrating in".

  

A Prime Minister's Endorsement, and Two Handshakes Spanning 16 Years

 

On July 23, the day of the signing ceremony. Spanish Prime Minister Pedro Sánchez appeared at the Almussafes factory in Valencia, followed by three ministers from the Ministry of Labor and Economy, Ministry of Industry and Tourism, and Ministry of Science, as well as the President of the Valencian Community.

The Almussafes factory was built in 1976, and was once Ford's largest production base outside the United States, with cumulative production of over 11 million vehicles to date. For nearly 50 years, this factory has been the livelihood for tens of thousands of families in the Valencia region of Spain.

But the industrial era never stops for sentiment. Starting from 2024, with the promotion of EU industry and electrification, Ford gradually ceased production of multiple fuel models such as Mondeo, S-MAX, Galaxy, leaving only one production line producing the Kuga in the huge factory.

Last year, the factory with an annual capacity of 500,000 vehicles actually produced less than 100,000 vehicles, with utilization rate less than one-quarter. The factory that once fed thousands of Spanish families is facing a crossroads of fate.

Geely's arrival could not have been more timely. Through capacity sharing, it not only brings jobs, capacity, and tax revenue to the locality, but also allows Ford to activate remaining assets in a more efficient way, continuing to generate value.

According to the plan, the joint venture company will officially commence operations in the first half of 2027.

In the new factory, Geely will launch two new energy vehicle models, and Ford will also produce three multi-energy vehicle models, including continuing to produce the Kuga, and launching an all-new rugged compact SUV of the Bronco family in 2028.

The five models will share capacity and coordinate production scheduling. Both sides stated in the announcement that the joint venture will "promote more model choices and value enhancement", and through "integrating output to reduce per-vehicle costs". For the local economy, jobs are preserved, and an industrial lifeline of a region is reactivated, which can be called a win-win on multiple fronts.

Currently, Spain is becoming a strategic pivot for Chinese automakers landing in Europe. Labor costs are about one-third of Germany's, energy costs are lower than Germany and France, possessing world-class port clusters, and Barcelona is the core gateway for Chinese cars entering Europe.

In Q1 2026, Chinese brands sold approximately 38,700 vehicles in Spain, up 67% year-on-year.

Jian Jiayue, CEO of Geely Automobile Group, said a passage: Automakers going overseas will face many issues, from the overseas perspective, Chinese brands are there to "conquer" other people's markets, so the "going out" of Chinese automotive brands is actually to "walk in". Walking into the local market. Building factories in joint venture locally, mobilizing local resources, is a path of multi-win.

For Geely, although it seems like taking a small loss, cannot enjoy profits exclusively. But it actually avoided many hidden costs and efficiency frictions.

The EU has always been a high threshold market, with high compliance costs, high environmental protection requirements, long approval processes, influence of local voter opinions and political factions, which will make business behavior complicated. Specific cases can refer to the drama-like twists and turns of Tesla's German factory.

Actually, now there are already domestic automakers who suffered the same loss. Fighting alone, one-sidedly emphasizing ambition and sales targets, instead resulted in much hostility and obstruction, even becoming a chip in local political party games.

But the other path Geely took, preserving jobs in overseas markets, activating assets for old car companies, taking root for Chinese brands locally, letting technology flow become a constructive force, by "win-win cooperation, beauty shared" making oneself a welcomed partner.

 

Seeking Strategic Depth, Prioritizing Synergy

 

Citi estimates that if Geely obtains the 150,000 vehicle annual production quota in the Valencia factory, the cost is only equivalent to 10%-20% of building a new greenfield factory.

Beyond cost advantage, the more critical value lies in time. From signing to production, the joint venture model requires only 18 months, while self-built factories usually take three to five years. In the rapidly changing European electric vehicle market, an 18-month time difference is enough to determine whether a brand can lock in position.

Geely has already validated this strategy in many markets globally.

In Malaysia, in 2017, Geely acquired 49.9% stake in Proton and fully dominated operations. Let Proton walk out of the quagmire of losses, achieving brand revitalization.

In January 2026, Proton's exclusive EV factory at Tanjung Malim Automotive High-Tech Valley officially started production, and the first pure electric model eMas7 started CKD local assembly. The eMas7 is built on the Geely Galaxy E5 platform, ranking champion in Malaysia EV sales for consecutive months.

Until today, from Malaysia's political circles to the public, they still regard Proton as "their own brand". What Geely does is not replacing, but making it better.

In Korea, Geely cooperated with Renault to launch intelligent hybrid models. In Brazil, Geely acquired 26.4% stake in Renault Brazil, sharing factory capacity and market network.

In Europe, Volvo Cars is fully responsible for Lynk & Co's commercial and brand operations in the European region, assisting Lynk & Co brand's regional expansion in Europe.

This is exactly Geely's unique logic of global layout — not advancing alone, but weaving an ecological synergy network. Every cooperation node is both a strategic pivot to enter local markets, and proof of long-term trust from partners. Making globalization a value network of multi-win cooperation and continuous deepening.

So, although "from product exports to system exports" has become industry consensus, what exactly is the system? Moving your own system forcefully there, or building a system from scratch, or integrating into the local system? These operational details reflect a company's business values and development outlook.

Geely's Spain joint venture and the logic behind this system provide a good sample and idea for the Chinese automotive industry, and reflect as substantial growth data.

In the first half of 2026, Geely's overseas sales reached 474,000, up 158% year-on-year, already exceeding the total export volume of the full year 2025. Based on the first half performance, Geely has upped the full year export target to 900,000 vehicles.

  

Conclusion: From "Student" to "Partner", the Metamorphosis and Responsibility of Chinese Automakers

 

In early 2010, Geely and Ford signed an agreement in Gothenburg, Sweden, to acquire the globally renowned Swedish luxury brand Volvo for 1.8 billion US dollars, and the media used "snake swallowing an elephant" to describe this transaction.

Geely fulfilled all commitments with action, did not intervene in Volvo's independent operations, protected and respected its existing development systems, letting Volvo achieve brand revitalization in the following decade plus.

More importantly, Geely also learned Volvo's systematic R&D capabilities, safety-first manufacturing standards and quality control. This transaction allowed Geely to complete an "advanced study", laying the capability foundation for active performance on the global stage later.

Traditional automakers hold existing capacity, channels, and sales teams, while Chinese automakers hold the advantages and cost efficiency of the fastest growing new energy system, both sides found what both parties need in this stage.

As Ford Europe President Jim Baumback said: "Geely's world-class electrification capabilities, speed, and massive global scale, combined with Ford, are unparalleled competitive advantages."

From the humble "student" in 2010 to the equal "partner" in 2026, Geely exchanged pragmatism for trust, won respect with capability, and integrated into global industry development in the best way.

Geely's globalization has never been a simple capital game, but constantly exploring open and win-win global industry cooperation models under the premise of legality and compliance, it is respect for brands and technology, layout and deep construction of synergy systems.

From Volvo to Proton, Lotus, then Mercedes-Benz, Renault, and Ford, Geely's built global system synergy not only activated new momentum for Geely's global development, but also formed a solid guarantee to help brand going overseas. This also confirms what Li Shufu said, "Business is the most equal and beautiful manifestation of human civilization."

16 years ago, Geely bought Volvo from Ford.

At that time, many people's first reaction was not admiration, but worry: a Chinese private car company suddenly taking over a European luxury brand, was this an overseas acquisition, or simply spending money to buy a master to worship?

16 years later, the story circled back to Ford.This time, however, the positions of the people sitting at both sides of the negotiation table were slightly different.

On July 23, Ford and Geely announced they will establish a joint venture company targeting the European market around the Valencia, Spain factory.Ford holds about 66%, Geely holds about 34%, both parties will produce multi-energy models of Ford and Geely brands here. According to the plan, two Geely new energy SUVs will be rolled off the line in 2028, and both parties will jointly develop a new car that offers pure electric, plug-in hybrid, and extended-range versions.

So strictly speaking,Geely did not buy the Ford factory with people and land as a package deal.

But what is most worth looking at is not who has a few more percentage points on the equity table, but who needs whom more.

The Valencia factory has an annual capacity of about 500,000 vehicles and was once one of Ford's most important manufacturing bases in Europe, producing a long list of models familiar to European consumers such as Fiesta, Mondeo, Galaxy. However, now the factory mainly relies on Kuga to maintain production, capacity utilization is only about 30%, and production volume has dropped by more than 70% compared to 2019.

A factory capable of producing 500,000 cars is now waiting for orders most of the time. Machines are still there, workers are still there, supply chains are still there,but there aren't enough cars to sell.

It is like an old restaurant that once had people queuing for two hours to eat; the kitchen, tables and chairs, waiters, nothing was missing, but finally discovered there were only three tables of guests in the hall.

At this time, Geely pushed the door and walked in.Not here to eat, but bringing menus, chefs, and a group of new customers, asking Ford: Your kitchen is empty anyway, why don't we partner up?

This is the really interesting part of this news. In the past, Chinese car companies going to Europe were usually there to learn. Learn how Europeans do design, learn how Germans tune chassis, learn how century-old car companies manage supply chains. If really can't learn, directly hire a few designers, chassis engineers, and sales executives back.

Chinese cars at that time were like students who suddenly made money, searching the world for famous teachers. European car companies sat on the podium, collecting tuition fees while being somewhat condescending.

In 2010, Geely acquired Volvo, which was the most representative transaction under this historical background. Why did Ford sell Volvo back then? Because after the financial crisis, they lacked money and needed to contract their frontline. Why did Geely buy? Because it needed brands, technology, and a mature global system.

That was a standard exchange of Chinese capital for European technology.

But the logic of today's Valencia cooperation has been reversed. What Ford needs from Geely is not just money,but new energy products, vehicle platforms, development speed, and orders that can fill the factory again.

In other words, 16 years ago Geely bought a European luxury brand from Ford; 16 years later, Ford is starting to invite Geely back to help solve what cars the European factory should actually build.

This is not simply "feng shui goes in cycles", but a rearrangement of power relations in the automotive industry. Because for an automotive company, what is truly dangerous has never been selling fewer cars, but gradually losing the ability to define the next car.

Factory idleness is just the appearance.Behind the appearance is Ford's awkwardness in Europe's new energy transformation.

In the past few years, Ford has done a lot of things in Europe. It cooperated with Volkswagen, launching Explorer EV and Capri EV based on Volkswagen's MEB platform; also cooperated with Renault, hoping to jointly develop cheaper small electric vehicles; now inviting Geely into Valencia.

Cooperation is certainly not wrong. The automotive industry is inherently a highly collaborative industry, no car company can manufacture everything from chips to tires by itself.

But when a century-old car company's new products rely more and more on others to provide platforms, technology, or capacity solutions, things are not as easy as "open cooperation".It shows that Ford is using partners to make up for its speed and cost shortcomings in European new energy products.

Past Ford, others came to borrow platforms, factories, brands. Present Ford, started looking for partners everywhere. Volkswagen handles part of the pure electric platform, Renault helps solve small electric vehicles, now Geely brings new energy SUVs and new platforms into the Spanish factory.

Those who don't know might think Ford pulled a group chat in the auto industry, the group name being "European Business Self-Help Mutual Aid Society".

And Geely choosing to enter Valencia at this time is absolutely not doing charity in Europe.

Chinese car companies going overseas, the simplest stage, is to load cars onto ships from domestic and ship them to Europe to sell. But with tariffs, local manufacturing rules, and political reviews increasing, pure exports are becoming a business with higher costs and lower certainty.

The EU currently still implements countervailing measures on pure electric vehicles produced in China, and is also discussing more clear "Made in Europe" requirements.

So now what Chinese car companies are thinking is no longer "how to sell cars to Europe",but "how to make themselves part of the local European industry". That is exactly the purpose behind BYD poaching a former Hungarian foreign minister; Geely's cooperation with Ford in the Spanish Valencia factory today is the same.

After all, building a factory from scratch is like registering a new account again. But entering a factory that Ford has operated for many years is like taking over an old account with real-name certification, credit records, and lists of local government and union friends.

What is truly valuable is not those stamping machines in the factory building, but the workers behind them, suppliers, certification experience, and interest relationships formed with the local government and community.

In the past, what Europe feared most was whether Chinese cars would take away Europeans' jobs. Now a slightly awkward picture has emerged,if Chinese car companies don't come, some European workers' jobs will be even harder to keep.

Europe is adding tariffs on Chinese EVs on one side, worrying that Chinese brands will impact the local industry; on the other side, welcoming Chinese models into local factories, because factories need orders, local areas need tax revenue, workers need jobs.

What they say on their mouths is "prevent industrial hollowing out", but their bodies honestly ask: When can those two models of SUVs go on the production line?

However, seeing this, don't rush to open champagne yet.

Chinese car companies walking into European factories does not mean they have obtained permanent property rights from then on.On the contrary, the troubles Chinese enterprises have encountered overseas in the past year and a half are already so many that they could almost shoot an international business war serial drama alone.

The UK government forcibly nationalized British Steel under China's Jingye Group; The Netherlands government implemented rare operational intervention on Nexperia under Wingtech Technology; Panama Supreme Court ruled contracts invalid for companies under Hutchison Whampoa operating two canal ports; Australian government clearly promoted Darwin Port to return to national control, Landbridge Group holding 99-year lease has launched legal action.

The resource countries are not idle either.Niger expelled three Chinese oil company executives, wanting to avoid debt; Indonesia, after relying on Chinese capital and technology to become a global nickel industry center, started tightening ore quotas, raising taxes and fees, adjusting pricing methods, hoping to keep more profit and resource control rights in its own hands.

The most uncomfortable is India, planning to maintain strict review for Chinese enterprises for a long time, BYD was recently investigated due to import parts tariff issues. The Indian government also issued a 650 million tax bill to BYD.

Looking at these things together, it is indeed easy to feel a sense of an approaching storm.

It seems as soon as Chinese enterprises prepare to go out on a large scale, the whole world starts closing doors and changing locks, then tells you, sorry, recently the four words "National Security" are a bit busy, ports are managed by it, chips are managed by it, steel is managed by it, mines are also managed by it.

But this is exactly the proof that Chinese enterprises have truly started globalization.

In the past, Chinese companies had less presence overseas, of course not so much friction. You just sell some goods, others treat you as a supplier; when you start buying factories, getting ports, controlling resources, building supply chains, even affecting a country's employment and industrial security, the way others look at you naturally changes.

A person who never goes to sea certainly will not encounter storms at sea. But this cannot prove the shore is safer, it can only prove he can never reach the other shore.

So the question has never been whether Chinese enterprises should go overseas or not,the way of going overseas must be upgraded.

In the past, Chinese enterprises were best at calculating production costs, how much a battery costs, how long it takes for a car to roll off the line, how much efficiency can be improved.

In the future, we also have to learn to calculate political costs, whether the government will change, whether industrial policy will turn, whether the boundary of "National Security" will suddenly expand, after contract disputes, whether local laws and arbitration mechanisms are reliable.

From this angle, looking at the joint venture between Geely and Ford, it is even more interesting.

Ford holds 66%, Geely holds 34%, on the surface Geely has no control, not enough "to feel proud". But this may exactly be a design where courage and wisdom coexist.

Geely did not buy a European factory alone, then hang a sign at the door announcing flag planting success, but kept Ford on the ship, kept Spanish workers on the production line, tied local suppliers, government tax revenue and employment into the project.

If someone really wants to overturn the table in the future, those whose feet will be hit first are not just Geely, but also Ford, local unions, parts enterprises, and families relying on this factory to eat.

This is mature globalization.It is not walking to a country, declaring this belongs to me from now on; but making more and more locals discover that if this project is gone, they will also feel the pain.

So these recent overseas frictions are certainly worth being vigilant, but not worth concluding "Chinese enterprises should not go overseas".

The larger the contact surface, the more friction points there are naturally. The heavier the assets Chinese enterprises take out, the more critical the industries entered, the more resistance encountered will not just be commercial competition, but become a mixed question of law, politics, public opinion, and national security.

This is very troublesome, but it is also an unavoidable path.

16 years ago, Geely bought Volvo from Ford, buying a ticket to enter the global automotive industry.

16 years later, Geely walked into Ford's European factory, bringing not just money, but products, technology, efficiency, and orders.

In the past, Chinese cars going overseas, they sold cars. In the future, what truly needs to be exported is a complete car-making method, and the ability to survive in unfamiliar rules.

The thing European cars worried most about has indeed happened. Chinese car companies not only drove cars into the European market, but also started to embed themselves into the production lines of the European automotive industry.

But for Chinese enterprises, the real test has just begun.

Selling cars is just the first step. True globalization is walking outwards while getting beaten, while learning how not to get beaten for nothing.

The first half of the new energy vehicle race tests the ability to build hit models; the second half shifts the focus to the power to define standards for core components.

While many automakers are still weighing whether to self-develop components, Geely has completed an independent layout of the full three-electric chain, from batteries to electric drives and from hybrid to pure electric.

Shortly before this, Geely Galaxy held a "Star Drive Era" launch event to officially release the Thunder 16-in-1 Intelligent Electric Drive. On the same day, Star Drive Tech, carrying this electric drive product, made its first public appearance. This enterprise, expected to break 20 billion yuan in revenue this year, is the key move by Geely in laying out the electric drive track.

At the same time, the three "Hidden Champion" enterprises cultivated by Geely in three major areas of hybrid-electric, batteries, and electric drives — Haosi Power, Jiyao Mobility, Star Drive Tech — collectively announced, fully unfolding Geely's full-stack self-developed map for its three-electric systems.

These component companies growing within the Geely system are continuously entering the procurement lists of mainstream global automakers as independent suppliers.

Behind the 16-in-1, a dual narrative of energy efficiency and performance

In the new energy vehicle industry, the competition for electric drive integration is essentially an ultimate game about "space, weight, and efficiency".

For every additional component integrated, a set of connecting wiring harnesses is reduced, energy loss at one point is lowered, and chassis space is saved.

However, the higher the integration, the exponentially rising challenges in heat dissipation, electromagnetic interference, and reliability.

The Thunder 16-in-1 Intelligent Electric Drive released by Geely this time deeply integrated 12 core hardware items including motor, motor control, reducer, inverter, onboard charger, DC/DC converter, high-voltage distribution unit, vehicle control unit, battery management system slave control, thermal management controller, smart gateway, torque control module, and 4 software functions: smart energy management, smart charging management, smart motion control, and smart health management.

Image Source: Geely

It is reported that this system weighs only 75kg, significantly simplifies the power transmission chain, effectively reduces energy loss during transmission, and achieves a dual breakthrough in energy efficiency optimization and vehicle lightweighting from a structural level.

At the technical and craft level, this electric drive relies on Geely's mature 800V high-voltage platform architecture, paired with AI smart energy optimization technology, achieving precise distribution and efficient utilization of energy; it also breaks through energy efficiency bottlenecks further through multiple refined craft innovations such as 0.2mm low-stress ultra-thin silicon steel sheet material selection, high-precision gear honing process, and innovative inverted V gear structure, achieving the industry's highest comprehensive efficiency of 93.8% (CLTC) for mass-produced vehicles at this level, with energy consumption as low as 10 kWh/100km, turning every unit of electricity into vehicle driving kinetic energy efficiently.

In the Qinghai Lake energy consumption challenge, the Geely Galaxy TT equipped with the Thunder 16-in-1 Intelligent Electric Drive ultimately achieved an ultra-low energy consumption of 8.20 kWh/100km, successfully creating the "Lowest Energy Consumption for Driving a Mass-Produced Pure Electric Sedan around Qinghai Lake" Guinness World Record.

Beyond efficient energy saving, the Thunder 16-in-1 Intelligent Electric Drive also achieved a leap in power performance. The Geely Galaxy TT four-wheel drive comprehensive power is as high as 425kW, and 0-100 acceleration is as low as 3.8s.

It is reported that this system adopts a single-chip integration solution, integrating signal analysis, calculation processing, dynamic control, etc. of the power chassis into a high-computing-power chip, compressing the average 40ms of traditional control links to the fastest 2ms, achieving high-speed response of power commands.

Through AI deviation prediction control and adaptive PID algorithms, real-time torque deviation is reduced from 3% to 1%, making vehicle body attitude control more precise and delicate; 54-channel directional cooling technology is applied, doubling the heat dissipation efficiency compared to traditional oil channel schemes, reducing the maximum motor temperature by 15 degrees, effectively solving the problems of power decay and performance overheating under high-load conditions, creating an ultimate "human-vehicle unity" experience for users with no delay in response, no deviation in output, and no decay in continuity.

At the level of safety, reliability, and durability, the deeply integrated monolithic architecture design of the Thunder 16-in-1 Intelligent Electric Drive reduces a large number of external connection points and low-voltage wiring harness layouts, lowering the probability of failure from the source.

In the production manufacturing process, the precision of key processes reaches micrometer level, production data throughout the process is 100% traceable, ensuring the quality standardization and reliable zero difference of every electric drive and every component.

Meanwhile, this electric drive is also equipped with an industry-leading smart health management system. Through the electric drive AI lifespan prediction model, active checkups and maintenance are performed on key components, like a "online doctor" in the cloud, changing from "passive maintenance" to "active care", effectively ensuring vehicle safety and user experience for a long time.

Star Drive Tech moves to the forefront, globalization accelerates

Behind the successful mass production and launch of the Thunder 16-in-1 Intelligent Electric Drive is the deep technical accumulation and global industrial system strength of Geely's core ecosystem partner — Star Drive Tech.

As Geely's ace card for electric drive technology, Star Drive Tech has been redefining the boundaries of electric drive technology:

In 2021, the industry's first self-developed 400V silicon carbide electric drive was pioneered, equipped on Zeekr 001, and remains a classic benchmark for balancing electric drive efficiency and performance to this day; in 2024, the industry's first ultra-high integration 11-in-1 intelligent electric drive was launched, becoming the lightest weight, smallest volume, and highest comprehensive efficiency electric drive product at that time; in 2025, the world's first 900V high-performance magnesium alloy coaxial dual electric drive was released, creating the record for the highest power density and highest torque density of mass-produced magnesium alloy dual electric drive assemblies in the industry.

Star Drive Tech defining a new benchmark for global electric drive technology is not just a slogan, but a systemic capability based on a full-stack technical moat where "mass production + pre-research" advance on two tracks.

At the mass production level, the 900V high-voltage magnesium-aluminum alloy electric drive assembly, full-series silicon carbide motor control, and X-pin platform motors have been scaled up for installation, proving reliability and advancement in mass market validation; at the pre-research level, next-generation technologies such as amorphous alloy motors, three-level motor controllers, and embedded motor controllers have been reserved, leaving enough "technical margin" for subsequent product iterations.

Currently, Star Drive Tech has outlined a growth curve that is steep and almost unbelievable:

2022 revenue was 40 million, leaped to 600 million in 2023, broke through 1.7 billion in 2024, and reached 14.8 billion in 2025. From 1.7 billion to breaking 10 billion, it only took 1 year, nearly 6 times annual growth, which is rare in the automotive parts industry.

Image Source: Geely

Star Drive Tech CEO Lin Xiaoze stated that in the first half of this year, the installation volume of motors and motor controls of Star Drive Tech has firmly ranked in the industry top 3, with technical strength located in the global first echelon. According to him, based on predictions, in 2026, Star Drive Tech revenue will exceed 20 billion yuan.

Lin Xiaoze stated that Star Drive Tech showed its "ambition" from the beginning: if doing, must do global electric drive technology!

Speaking with hardcore technology, facing the world with a global layout, Star Drive Tech is turning ambition into reality. Starting from Geely's full series of brands, Star Drive Tech quickly opened up the situation and has become an electric drive partner commonly selected and recognized by global leading automakers.

Currently, Star Drive has smoothly entered the supply chain systems of many global known vehicle factories such as Volvo, Polestar, Renault, Jaguar Land Rover, etc., and multiple in-depth cooperation projects are steadily advancing. It is understood that Star Drive Tech has signed 30 billion in overseas orders, and the export in 2026 is expected to increase by 100%.

Behind the orders is a global layout map that is becoming increasingly perfect. Currently, Star Drive Tech has established R&D and after-sales service centers in Gothenburg, Sweden and many places globally, with Central European teams relaying cooperation, possessing the ability to respond timely to serve global customers 24 hours a day.

Overall, Star Drive Tech has built a global R&D and manufacturing network covering five major cities in China: Wuxi, Shanghai, Hangzhou, Ningbo, Jiaxing, Quzhou, linked with Gothenburg, Sweden, possessing full-chain independent R&D and manufacturing capabilities from key components to assembly system levels.

Worth mentioning is that the globalization of Star Drive Tech is also accelerating. According to public reports, Star Drive Tech's first overseas factory in Malaysia will be put into production in 2026, becoming a bridgehead radiating the Southeast Asian market.

When the core competition of new energy vehicles moves from "vehicle integration" to "core component definition power", Star Drive Tech has the potential to become the "CATL" of the electric drive world.

New Energy Race Second Half, Fighting for "Supply Chain Sovereignty"

At the "Star Drive Era" launch event, Geely Automobile Group Vice President and Geely Automobile Research Institute Dean Li Chuanhai disclosed for the first time the three "Hidden Champion" enterprises cultivated by Geely in three major areas of hybrid-electric, batteries, and electric drives — Haosi Power, Jiyao Mobility, Star Drive Tech.

These three enterprises constitute the true "technical base" of Geely's new energy strategy, and also make Geely the only domestic automaker with global-level independent suppliers in three core tracks simultaneously.

Image Source: Geely

Haosi Power was merged and established by Geely's Aurora Bay Technology and Renault's Horse Tech. Geely and Renault each hold 45% shares, Saudi Aramco holds 10%.

Haosi Power has matched 25 global vehicle enterprises, covering brands such as Geely, Renault, Volvo, Mercedes-Benz, Nissan, Mitsubishi, and is the only global hybrid solution provider in the industry that supplies multiple brands in Europe, America, China, and Korea simultaneously.

Haosi Power's products cover engines, transmissions, hybrid power platforms, and extend to range extender, alcohol-hydrogen alternative fuel and other diverse routes. Zeekr 9X is known as the "Strongest Hybrid SUV on Earth", equipped with the Hanhai Super Hybrid System with power breaking the megawatt level, which was made by Haosi Power.

Jiyao Mobility was established by Geely integrating its battery business, and unified Gold Brick Battery, Shendun Short Blade Battery into the Shendun Gold Brick Battery brand. Currently, Jiyao Mobility has built ten major intelligent manufacturing bases and three research institutes in cities such as Quzhou, Zhejiang, Jianhu, Jiangsu, Ganzhou, Jiangxi, Ningguo, Anhui. As of the second quarter of 2026, the cumulative shipment of cells has reached 75 million units. With the production of existing capacity, the total capacity will reach 150GWh, making it the company with the largest short blade battery capacity globally.

As mentioned above, Star Drive Tech, with its amazing growth curve and technical iteration speed, firmly stays in the domestic electric drive first echelon.

The three enterprises perform their respective duties, allowing Geely to form an independent closed loop of full-link from energy to drive, from hybrid to pure electric.

Then, why does Geely spend such great effort to cultivate three "Hidden Champions" within the system?

The answer is hidden in two macro trends:

First, Supply Chain Security. The crisis of "chip shortage and expensive electricity" previously made all Chinese automakers realize that core three-electric technology cannot rely on external suppliers. Self-research and self-production is not a question of "whether to", but a question of "whether to survive".

Second, Technical Standard Output. When Chinese new energy vehicle exports increased by 585% year-on-year in the first half of 2026, exporting complete vehicles is just a phenomenon, the real profit highland lies in the power to define standards for core components.

According to the sales data disclosed by Geely Holding Group on July 15 for the first half of 2026, the group's total sales reached 1,934,842 vehicles, creating a new high for the same period. Among them, New Energy vehicle sales were 1,100,893 vehicles, an increase of 10% compared to the same period last year, and the new energy penetration rate increased to 56.9%.

Listed company Geely Automobile cumulative sales in the first half were 1,422,958 vehicles, new energy vehicle sales 799,454 vehicles, with a penetration rate of 56%.

During the same period, Geely Automobile's overseas export volume reached 474,228 vehicles, a year-on-year increase of 158%, this number has already exceeded the total export volume of the whole year of 2025. Among the total export volume, new energy vehicles accounted for 58%, export volume was 277,189 vehicles, a significant year-on-year increase of 585%.

When a car company's new energy penetration rate exceeds 56% and overseas exports double in growth, what supports all this is certainly not just product design or brand marketing, but the full-chain independent and controllable system behind it from batteries to electric drives, from hybrids to pure electric, from R&D to manufacturing.

Nowadays, the competition of China's automotive industry has upgraded from the contest of complete vehicle parameters to the fight for core supply chain sovereignty. As Li Chuanhai said at the launch event: "Hidden champions are the solid base for the stable development of China's industrial chain and also the greatest confidence for China's automobiles to participate in global competition head-on."

July 16, 2026, Geely Automobile officially launched the world's first Thunder 16-in-1 intelligent eDrive, relying on its Star Drive Technology full-stack self-developed technology foundation, achieving generational innovation in three dimensions: energy consumption, performance, and reliability. This new eDrive system was first equipped with Geely Galaxy TT, winning two Guinness World Records, proving the hardcore strength of domestic eDrive in balancing energy saving and performance with actual test data, officially kicking off the "Star Drive Era" of the global eDrive industry.

Extreme Integration Reshapes Efficiency Ceiling, 8.20 kWh/100km Refreshes Ring-Lake Energy Consumption Record

Currently, the new energy industry普遍 suffers from insufficient integration and high energy loss pain points. The Thunder 16-in-1 intelligent eDrive achieves new levels of industry integration through deep fusion of 12 hardware modules plus 4 sets of intelligent control algorithms. The entire assembly adopts a lightweight magnesium alloy integrated structure, with a total weight of only 75 kg, reducing weight by over 15% compared to mainstream products on the market; redundant components such as casings, wiring harnesses, and connectors were simplified by over 180, reducing the vehicle body vertical height to 325 mm, while simultaneously releasing 28 L of practical storage space in the trunk, maximizing both lightweighting and space utilization.

The entire system is built on an 800V high-voltage platform, comprehensively optimizing energy consumption from three dimensions: conduction, electromagnetic, and mechanical losses. The high-voltage architecture significantly reduces line current, paired with a shortened 30% high-voltage wiring harness, directly cutting conduction losses by 80%; silicon carbide power devices, 0.2mm ultra-thin low-loss silicon steel sheets, Umini-Pin short扁线 windings, and high-precision honed inverted-V gear combinations work together to reduce switching, core, copper losses, and mechanical friction losses respectively; supplemented by Geely Star Rui AI Cloud Power Large Model, equipped with multiple sets of intelligent energy algorithms, dynamically matching optimal working intervals for different road conditions such as harsh winters, high-speed, and urban congestion.

Under the superposition of multiple technologies, the Thunder 16-in-1 eDrive CLTC comprehensive efficiency reaches 93.8%, the highest level for current mass-produced 800V eDrives. For every 1% increase in efficiency, vehicle electricity consumption can decrease by 1.5%. In actual testing on all roads around Qinghai Lake, the Galaxy TT equipped with this eDrive delivered an ultra-low electricity consumption of 8.20 kWh/100km, successfully certified the "Mass-Produced Pure Electric Sedan Lowest Energy Consumption Around Qinghai Lake" Guinness Record, breaking the global energy efficiency upper limit of pure electric models.

All-Domain Performance No Degradation, 46 km Continuous Drift Establishes Performance Benchmark

Breaking the inherent bias that "energy saving must sacrifice power", the Thunder 16-in-1 four-wheel-drive version dual-motor combined power output reaches 425 kW, 0-100 km/h acceleration in only 3.8 seconds, balancing daily commuting economy with the explosive power of intense driving.

Performance core advantages come from a fully self-developed one-chip integrated control architecture, compressing the traditional multi-chip 40 ms signal transmission link to 2 ms ultra-fast response, throttle instructions immediately follow the press; equipped with AI adaptive torque correction algorithm, converging power output deviation from 3% to 1%, coupled with motion posture prediction model, dynamically allocating front and rear axle torque in milliseconds, body slip control is precise and delicate.

Aiming at the extreme working condition high temperature degradation problem, the industry first 54-channel directional centrifugal oil cooling system, wrapping the motor windings 360 degrees, doubling the cooling contact area, reducing motor peak working temperature directly by 15℃, insulation life simultaneously increases by 10%, long-time high-speed rotation, full-torque output will not trigger power limit protection.

Relying on this stable and controllable power system, Galaxy TT completed super 46 km continuous two-car drift on wet roads at Dongying Intelligent Networked Testing Ground, surpassing the Porsche record held in 2020, winning the Guinness Certification for the Longest Continuous Drift for Electric Vehicles. Pure electric drift has strict requirements for instantaneous torque explosion, posture control, and continuous heat dissipation. The performance of no power degradation and no body loss of control throughout the process fully confirms the stability of this eDrive under extreme working conditions.

Full-Link Strict Trials, 5 Million km Durability Builds Safe and Reliable Bottom Line

High integration architecture reduces failure-prone points such as lines and joints from the source, paired with micron-level precision manufacturing technology, the Thunder 16-in-1 eDrive inherently possesses higher reliability. Production end full-line automation rate can reach up to 95%, MES, QMS digital systems connect the full process, every part, every assembly can be traced, eliminating quality control differences.

In the vehicle usage phase, the eDrive carries AI smart health management system, equivalent to a dedicated power online doctor, real-time monitoring of core parameters such as bearings, power modules, lubricating oil, motor temperature, relying on digital twin models to predict potential failures, realizing active warning, maintenance in advance, saying goodbye to the traditional passive mode of vehicle failure repair.

To adapt to global diverse usage environments, Star Drive Technology built a verification system covering 15 major fields, over 9,000 test items. Products underwent extreme tests including -60℃ to 140℃ ultra-large temperature difference cycle, high temperature and high humidity 300,000 km equivalent aging, 60 times gravity acceleration vibration, 1,512 hours salt fog corrosion, 24 hours 900mm deep water immersion, etc., whole vehicle road durability cumulative completed 5 million km actual test, successfully obtained CATARC "High Quality eDrive" official certification.

Star Drive Technology builds the industry foundation, Geely's three-electric hidden champion cluster forms global competitiveness

The launch of the Thunder 16-in-1 eDrive relies on the full industry chain support of Star Drive Technology, Geely's "hidden champion" in the eDrive field. Star Drive integrates multiple eDrive R&D and manufacturing sub-brands, building a global network covering five domestic intelligent manufacturing bases, Swedish Gothenburg overseas R&D center, Malaysian overseas factory, holding over a thousand patents, among which invention patents account for over 60%, owning the world's first 30,000rpm high-power motor test bench, laboratory passed CNAS authoritative certification, can independently complete all eDrive full items test.

On the production capacity level, Star Drive Technology eDrive total annual production capacity 3 million units, first half of 2026 motor electronic control installation volume ranks in the top three of the industry, products not only match Geely Galaxy, Zeekr, Lynk & Co, Volvo and other self-owned brands, also bulk supply Jaguar Land Rover, Renault, Lotus and other overseas car companies, signed long-term supply orders with leading car companies in many European countries, continuously outputting Chinese power technology to the global market.

Looking at Geely's complete new energy layout, in the hybrid field Haosi Power, in the battery field JiYao Power, in the eDrive field Star Drive Technology, the three hidden champions form a complete three-electric closed loop: Haosi Power owns world-top hybrid thermal efficiency technology, matching 25 whole-vehicle enterprises globally; JiYao Power layouts ten battery factories, planning total capacity 150 GWh, Divine Shield Gold Brick Battery achieves 12C ultra-high rate fast charging; Star Drive Technology launched from 400V to 900V full voltage platform eDrive products, Thunder 16-in-1 is the work of current technology collection of excellence.

From low energy consumption hybrid system, safe fast charging battery, to the ultra-high integration intelligent eDrive released this time, Geely completed three-electric core technology full-stack autonomous controllable, completely got rid of overseas parts technology dependence. The eDrive industry standards and underlying technology logic previously dominated by European and American enterprises are being rewritten by Chinese brands.

Conclusion: Leading China's New Energy to Go Global with Technology Autonomy

The launch of Thunder 16-in-1 intelligent eDrive is not just the iteration of a single power product, but the concentrated release of Geely's full industry chain self-research system strength. Relying on Star Drive Technology's global R&D, intelligent manufacturing, verification system, Geely achieved breakthroughs from materials, processes, hardware to intelligent algorithms in an all-round way, proving with two world-class records that domestic eDrive has already stood in the world technology first echelon.

In the future, Geely will continue to deepen the R&D of three-electric core technologies, relying on the industry advantages of the three hidden champion enterprises, continuously outputting high-performance, high-reliability, high-energy-saving new energy power solutions to the global market, promoting the domestic automotive industry from scale expansion to high-quality technology leadership, continuously consolidating the core discourse power of Chinese automotive brands in the global electrification reform wave.

Recently, Geely Holding Group announced its performance for the first half of 2026, once again becoming the focus of industry attention.

Data shows that Geely Holding Group's total sales volume in the first half of 2026 reached 1,934,842 units, setting a new historical record. Among them, new energy vehicle sales reached 1,100,893 units, a year-on-year increase of 10%, with new energy penetration rate further rising to 56.9%. In the first half, Geely Automobile Holdings Limited (0175.HK) sold 1,422,958 units, setting a new high for the same period; new energy vehicle sales (including Geely, Lynk & Co, Zeekr) were 799,454 units, a year-on-year increase of 10%, with a new energy penetration rate of 56%.

According to CPCA data, Geely Automobile's domestic terminal retail sales volume in the first half of the year was 1.021 million units, ranking first in China's passenger car domestic sales for the first half of 2026, and also the only domestic brand to exceed sales of one million units.

However, to truly understand Geely's "new historical record" this time, one cannot only look at the total volume of 1.93 million units, nor stay only at the domestic first place of 1.021 million units. What is more worth asking is: Against the backdrop of slowing industry growth, divergent user demands, and intensifying global competition, what exactly does Geely rely on to beat the market?

It can be said that Geely's performance in the first half of the year was not just a refresh of sales records, but a concentrated realization of its long-term system capabilities once again.

In Geely's first-half performance report, several "Firsts" stood out especially.

Among them, Geely China Star sales reached 581,000 units, firmly holding the first place in domestic brand fuel vehicle sales; Zeekr delivered 178,000 units, a year-on-year increase of 97%, with delivery growth rate ranking first in the luxury new energy market. At the same time, Geely Xingyuan monthly sales broke through 50,000 units, cumulative sales exceeded 750,000 units since listing, continuously reigning as the sales champion across all brands and categories, becoming a genuine national hit.

These "Firsts" seem to come from different tracks, but together reveal an important characteristic of Geely's growth: running fast, and walking steadily. Among them, China Star stabilizes the fuel vehicle base, continuing to maintain leadership in the stock market; Zeekr accelerates upward breakthrough, and Xingyuan continues to scale up in the mainstream new energy market.

Fuel and new energy, mainstream and high-end, scale and value, different sectors are not simply a zero-sum game, but gradually forming a mutually supportive growth structure. This balance is precisely the most worthy part of attention in Geely's first-half performance.

Supporting this balanced growth, on one hand is a multi-brand lineup with clear positioning and wide coverage; on the other hand, it is the continuous deepening of the "One Geely" strategic integration.

Not long ago, Geely Holding Group Chairman Li Shufu publicly stated that they will orderly close, cancel, and merge relevant redundant entities of Geely Automobile Group Co., Ltd., focusing advantageous resources to strengthen the core listed platform of Geely Automobile Holdings Limited. This more precise resource allocation for different market cycles and user needs is also further improving the operating efficiency and anti-cycle ability of the entire group.

From this perspective, what Geely truly deserves attention to is not just how many "Firsts" were captured, but behind these "Firsts", a growth system balancing scale, structure, and efficiency is forming. This ability to hold the base while continuously opening up new volume is the key for Geely to traverse industry cycles and maintain long-term leadership.

Another important growth lever for Geely comes from the overseas market.

From the performance in the first half of the year, Geely's overseas business is entering an accelerated realization period. Its overseas sales reached 474,228 units, a year-on-year increase of 158%, exceeding the total export sales of 2025. More worth noting is that its overseas growth is not mainly relying on traditional fuel vehicles for volume, but simultaneously upgrading towards new energy and high-end. Its new energy product export sales in the first half were 277,000 units, a surge of 585% year-on-year, with new energy proportion reaching 58%. This means Geely's overseas business growth logic is gradually shifting to relying on new energy technology, product experience, and brand value to open up incremental space.

Among them, Geely Galaxy new energy products entered the top sales ranks in multiple overseas markets; Zeekr won championships in niche markets of countries such as Thailand, Malaysia, Mexico.

This global synergy is also reflected in the performance of other brands under Geely Holding Group. Among them, Volvo Cars sold 325,000 units in the first half, of which new energy sales were 161,000 units, a year-on-year increase of 3.8%, with new energy penetration rate 50%. Pure electric model deliveries grew for 9 consecutive months, and new energy transformation continued to breakthrough.

In addition, Polestar Cars sold 30,400 units in the first half, setting a new historical record, achieving sales breakthroughs in major markets such as the UK, Germany, and South Korea. Proton Cars sold 100,300 units in the first half, a year-on-year increase of 39.1%, creating the best sales performance since 2011. It is worth mentioning that the Proton e.MAS 7 PHEV launched in February of this year continued to sell well, leading the Malaysian plug-in hybrid niche market.

Of course, a new historical record is only an interim result. Another issue worth noting is, with Geely having already stood on a new step, what cards does it have in hand for the second half of the year?

From the currently released information, Geely's new product and technology offensive in the second half of the year remains dense. First is Geely Galaxy TT. As a mid-to-large pure electric sedan, its body length reaches 4999mm, wheelbase is 2920mm, and it will match the Qianli Haohan H7 assisted driving solution. From the product positioning perspective, Galaxy TT targets young consumers' needs for sports design, smart experience, and personality expression, and also means Geely Galaxy will further extend to the higher value pure electric sedan market.

While products break through upwards, Geely's technical base is also continuing to upgrade. On July 16, Geely Galaxy's global first "Thunder 16-in-1 Intelligent Electric Drive" is about to be launched, native adapted to 800V high voltage platform, and 16 categories of functional modules including motors, silicon carbide electronic control, whole vehicle thermal management, etc. are highly integrated. The "16-in-1" will also be systemically integrated to further optimize whole vehicle space, weight, energy consumption and cost, continuously enhancing Geely Galaxy's competitive barrier.

Additionally, the imminent arrival of Galaxy Warship 700 also means that Geely will officially enter the new track of plug-in hybrid hard-core SUVs, which combines growth potential and profit margins.

For an enterprise that has already stood at the forefront of the Chinese automobile market, "selling more" is only the first stage; how to improve efficiency while expanding scale, how to maintain business quality during new energy transformation, and how to replicate domestic competitiveness to the global market are the questions that must be answered to become a world-class automobile group. And Geely is steadily walking on this path of advanced development.

July 16, when Geely Galaxy launched the Thunder 16-in-1 Intelligent Electric Drive, a name that had long been hidden behind the scenes — Xingqu Technology — was pushed to the forefront. It did not become famous overnight, but after years of accumulation, it holds over 1,000 patents, five intelligent manufacturing bases, and is a system-level presence with an annual capacity of 3 million electric drive assemblies. This enterprise, regarded by Geely as a "Hidden Champion" in the electric drive field, is exporting Chinese power technology to the globe at an astonishing speed. Its rise illustrates a truth: in the new energy era, the true barrier is not a single hit product, but comprehensive industrial dominance across the entire chain.

I. System is King, Ecosystem is the Foundation

The subtlety of Xingqu Technology lies in that it is not merely a manufacturing enterprise, but an industrial consortium spanning Asia and Europe, integrating R&D, manufacturing, and verification. At the R&D end, with bases in Wuxi, Hangzhou, Ningbo, and Shanghai in China, it collaborates with an overseas team in Gothenburg, Sweden, to build a 24/7 global R&D network. Among over 1,000 patents, the proportion of invention patents exceeds 60%, covering the full voltage platform from 400V to 900V. From the world's first 900V Magnesium Alloy Electric Drive to the industry's highest integrated 16-in-1, every product is a shock to the boundaries of existing technology. This "borderless R&D" layout keeps Xingqu Technology always at the forefront of technology.

The manufacturing strength is equally impressive. The automation rate of five production bases exceeds 95%, and the processing accuracy of core equipment reaches the micrometer level. MES, LES, PLM and other digital systems are fully connected, achieving 100% intelligent traceability of the production process. More critically, the production lines have multi-platform flexible co-line capabilities, allowing products of different specifications and power ranges to switch seamlessly on the same line. This means Xingqu Technology can efficiently respond to diverse needs from home commuting to high-end performance, using scale effects to suppress costs and flexible customization to meet the market. This is not a simple factory, but a precisely operating industrial machine tool.

And the verification system is the last link in technology implementation. The Xingqu Experimental Center has obtained CNAS certification, possessing the world's first 30,000rpm single motor direct drive test rig. From environmental adaptability to corrosion durability, three dimensions, over 9,000 tests are fully covered. The AI test data platform can analyze 300,000 hours of historical data in real-time, using failure prediction models to identify hazards in advance. This "R&D-Manufacturing-Verification" closed loop allows Xingqu Technology to achieve zero quality difference when delivering every electric drive. Once system advantages are formed, it is difficult for competitors to replicate.

II. Global Map, Competition & Cooperation Breakthrough

Xingqu Technology's global ambition extends beyond technology to the market. In the first half of 2026, its installed drive motors have ranked in the industry's TOP3. Product and technical services not only cover domestic brands like Geely, Zeekr, Lynk & Co, and Volvo, but also penetrate into Lotus, Jaguar Land Rover, Renault and other top international carmakers, and even signed long-term orders with top European carmakers in the UK, France, and Germany. This means Chinese electric drives are no longer a "backup plan" but an essential core component in the global supply chain. Xingqu Technology has pasted the "Made in China" label onto the engine compartments of European OEMs with its strength.

This global layout is not simple export trade, but deep participation in global competition. With R&D and after-sales service centers established in Sweden and manufacturing bases planned in Malaysia, Xingqu Technology is weaving a global service network covering Asia, Europe, and Africa. By establishing cooperative relationships with international giants such as HORSE, Schaeffler, ZF, and Magna Powertrain, it has formed an open ecosystem of co-research and shared capacity. This "competition and cooperation" posture avoids the risk of isolated operations and exports Chinese power technology into global standards. In the new energy era, whoever controls the standards controls the discourse.

More noteworthy is that Xingqu Technology is changing the international user's perception of Chinese electric drives. In the past, the impression of foreign brands on Chinese three-electric systems remained at "low cost, low performance", but the efficiency and reliability of the Thunder 16-in-1 directly broke the stereotype. Coupled with star products such as the Shendun Gold Brick Battery and Thor AI Electric Hybrid 2.0, Geely has formed a matrix suppression in the three areas of hybrid, batteries, and electric drives. From domestic brands to international luxury cars, from East Asia to Europe, Xingqu Technology's products have proven that "Chinese Power" can compete head-on with any opponent.

III. Reshaping Patterns, Building High Barriers

This electric drive revolution is reshaping the competition logic of the entire industry. In the past, carmakers competed on motor unit performance or battery capacity, but now the focus of competition has shifted to system integration capabilities and full life cycle efficiency. The Thunder 16-in-1 integrates 16 functional modules into one, not only reducing weight and space, but more critically, reducing the failure risk caused by system complexity. Compared with it, those competitors who are still coping with competition by piecing together solutions either fall into a cost quagmire or cannot balance performance and reliability. Geely has mastered the initiative of defining electric drives from top to bottom through Xingqu Technology.

At the level of industry barriers, Xingqu Technology's "Hidden Champion" identity means it is not only Geely's technology foundation, but also the vanguard of the entire Chinese electric drive industry moving outward and expanding territories. When other brands are still relying on external suppliers to provide core modules, Geely has achieved full-stack self-research from chips to casings, from algorithms to verification. The cost advantage and technology iteration speed brought by this vertical integration capability are difficult for any enterprise that relies purely on procurement to catch up with. In the future, the key to victory in the electric drive track is no longer a single product, but whoever possesses an ecosystem system capable of self-evolution.

From the perspective of industry impact, Xingqu Technology's rise has pulled the threshold of Chinese electric drives to a higher water line. It forces all participants to invest more resources in hard-core innovation in dimensions such as integration, efficiency, and reliability. For those players who just want to "lie down and win" in the low-end market, this competitive pressure is undoubtedly a wake-up call. At the same time, it sent a signal to the world: China is no longer just the world's largest consumer market for electric drives, but is becoming a source of technology export. When the "Hidden Champion" steps to the forefront, the rules of the entire industry will be rewritten.

Conclusion:

The story of Xingqu Technology is essentially the best interpretation of Geely's national strategy of "mastering core technologies independently". It does not pursue short-term volume, but builds a solid industrial barrier with years of R&D investment, global layout, and systematic verification. "Though the thousand sievings are hard, the gold is found only after the wild sand is cleared." When the Thunder 16-in-1 is equipped with the Galaxy TT breaking records, the world finally sees the true face of this "Hidden Champion". It is not only Geely's technical backer, but also the vanguard paving the way for Chinese automotive power to go global.

3 Guinness World Records in Hand! Geely's "Thunder 16-in-1" Electric Drive, Welds Shut the Global E-Drive Ceiling

On July 16, Geely Automobile Group officially released Geely Galaxy's world's first "Thunder 16-in-1 Intelligent Electric Drive". Relying on Xingqu Technology's years of technical accumulation and complete industrial layout, this new electric drive achieved a generational breakthrough in energy saving, performance, and reliability, directly pulling the daily usage experience of pure electric vehicles to a new height. The Geely Galaxy TT, equipped with this electric drive for the first time, won two Guinness World Records at once: "Lowest Energy Consumption for Driving a Production Pure Electric Sedan Around Qinghai Lake" and "Longest Continuous Dual-Car Drift on Slippery Roads (Electric Vehicle)", proving the global leading strength of Chinese brands in the electric drive field with solid results.

The "Thunder 16-in-1 Intelligent Electric Drive" released this time has the most intuitive feature of integrating 16 hardware and software functions that were previously scattered into one, equivalent to packaging several independently working devices into one highly collaborative unit. It not only has over 180 fewer scattered parts, but its weight is also 15% lighter than mainstream industry products, and can free up an additional 28L of trunk space inside the vehicle. For ordinary car owners, it means carrying more luggage and being more practical for daily travel.

In terms of the most concerned matter of saving power, this electric drive achieved the industry's first place in mass production of the same level with a 93.8% comprehensive efficiency. Simply put, from current transmission, energy conversion to daily full-scenario driving, every link is "picking details" to reduce waste: 800V high-voltage platform plus shortened conduction paths directly reduce current transmission loss by 80%; more advanced silicon carbide chips, thinner silicon steel sheets, and high-precision gears further minimize losses in the electricity, magnetism, and force conversion process; plus the support of Geely Xingrui AI Cloud Power Intelligent Energy Management Large Model, when turning on heating in winter, driving long distances on highways, or commuting during city rush hours, the system will automatically find the most power-saving operation mode. Car owners don't need to deliberately control their footwork, they can find a balance between comfort and power saving. It is precisely thanks to this extreme energy-saving design that the Galaxy TT achieved an ultra-low power consumption of 8.20 kWh/100km in the test run around Qinghai Lake, setting a Guinness World Record for lowest energy consumption for production pure electric sedans around Qinghai Lake.

In terms of power performance, it achieved the level of the top tier of the same level. The four-wheel drive version reaches a comprehensive power of 425kW, and 0-100 acceleration only takes 3.8 seconds. The rarest thing is "fast and stable": the average command response of traditional electric drives is 40ms, it relies on the design of one-chip integration to compress it directly to the fastest 2ms, the power follows the moment the accelerator is stepped on, truly achieving "hits exactly where pointed"; AI algorithms can also reduce real-time torque deviation from 3% to 1%, greatly improving the accuracy of power output of the wheels; plus 54-channel directional cooling technology, the maximum temperature of the motor can be reduced by 15 degrees Celsius, even if driving intensely for a long time, there will be no power attenuation or system torque limit situation.

It is precisely relying on this performance of "performance without interruption throughout the process" that the Galaxy TT completed over 46km of continuous dual-car drift on slippery roads, breaking the record set by Porsche in 2020. Many people may not know that drifting pure electric vehicles is much more difficult than fuel cars: at the moment of starting drift, precise torque must be exploded in milliseconds to allow the car body to smoothly enter the sliding state; during the drift process, power output must be constantly finely adjusted, a slight deviation will cause loss of control; under extreme working conditions of continuous tens of kilometers, the electric drive must withstand continuous high speed and high thermal load, and cannot trigger protection due to overheating. This successful challenge is equivalent to giving all ordinary car owners a reassurance: even if encountering heavy rain and slippery roads, continuous climbing, or long-time intense driving, this electric drive can still output stably and won't let you down.

In terms of reliability, this electric drive has undergone an "over-standard level" test. From single parts to complete electric drive assembly, to the whole vehicle on the road, covering 9000+ tests in 15 areas, cumulatively completing 5 million kilometers of durability verification, and also obtained the authoritative certification of CAERI "High Quality Electric Drive". It also comes with a cloud "online doctor" - Smart Health Management System, relying on AI life prediction model to actively give key components a "checkup", not waiting for parts to break to warn maintenance in advance, turning the past "repair after break" into "active care", reducing the failure probability in the process of using the car from the root.

On the day of launch, Xingqu Technology also opened to the outside world for the first time, showing Geely's complete electric drive R&D, intelligent manufacturing and full-chain industrial layout to the outside world. Currently, Xingqu Technology's R&D and manufacturing network spans multiple cities in China as well as Sweden and Malaysia, with cumulative patent applications exceeding 1000, and the highest automation rate of five major intelligent manufacturing bases exceeds 95%, production accuracy reaches micron level, and the whole process of every electric drive can be intelligently traced. In the first half of this year, the motor installation volume of Xingqu Technology has firmly stayed in the industry TOP3. Products not only serve domestic brands like Geely Galaxy and Zeekr, but also supply to many international car companies such as Volvo, Jaguar Land Rover, and Renault, and signed long-term orders with many top European car companies.

At this point, Geely has cultivated three "Hidden Champions" enterprises in the three core fields of hybrid, battery, and electric drive: Haosi Power, Jiyao Tixing, and Xingqu Technology, forming a full-chain autonomous and controllable three-electric technology system. From the Guinness World Record of over 2608km range created by the Thor Intelligent Hybrid before, to the two new records won by this Thunder 16-in-1 Intelligent Electric Drive, Geely is reshaping the global new energy vehicle power technology standards with solid technical breakthroughs, injecting strong Chinese power into the innovation and upgrade of the global new energy industry.

July 16, 2026, Geely Automobile Group officially released the world's first Thunder 16-in-1 Intelligent Electric Drive. This new generation 800V High-Voltage Electric Drive System, fully developed in-house by its subsidiary Xingqu Technology, breaks through the industry technology ceiling with three generational advantages: Ultimate Energy Saving, Peak Performance, and All-Area Reliability. First equipped on the Geely Galaxy TT model, it seized two Guinness World Records "Lowest Energy Consumption for Production Pure Electric Cars Around Qinghai Lake" and "Longest Continuous Dual-Car Drift Electric Vehicle on Slippery Roads" in one go, redefining global high-performance integrated electric drive standards and marking Chinese brand electric drive technology stepping into the global first echelon.

Currently, electric drives in the new energy industry generally face pain points such as insufficient integration, difficulty balancing energy consumption and performance, power decay in extreme conditions, and weak long-term reliability. Relying on Xingqu Technology's accumulation of over 1,000 patent technologies, Geely integrated the entire industry chain of R&D, materials, manufacturing, and verification, created a 16-in-1 Deep Integration Architecture, integrating 16 software/hardware functions including motor, electronic control, small three-electric, thermal management, and all-area AI control into one, achieving four core breakthroughs: Lightweight, High Efficiency, High Computing Power, Strong Durability, and completely solving the industry problem that traditional electric drives "cannot have both energy saving and performance".

Ultimate Energy Efficiency Breakthrough, 93.8% Comprehensive Efficiency Sets Production Benchmark Peak

The Thunder 16-in-1 Intelligent Electric Drive is positioned as the world's highest integrated production electric drive assembly. The entire machine weighs only 75kg, achieving over 15% weight reduction compared to mainstream industry products, with Z-direction height compressed to within 325mm, providing an additional 28L storage space in the cabin; Integrated Magnesium Alloy Shell and Common Shell Design simplify over 180 components, reducing high-voltage and low-voltage harness lengths by 30% and 15% respectively, reducing energy transmission loss from the structural source.

Relying on eight core material process innovations including 800V High-Voltage Platform, Silicon Carbide Power Devices, Ultra-Thin Silicon Steel Sheets, and Umini-Pin Flat Wire, the entire electric drive achieves a CLTC comprehensive efficiency of 93.8%, reaching No. 1 in the production vehicle industry. Wherein 800V High-Voltage Architecture significantly reduces operating current, reducing transmission loss by 80%; SiC Chip paired with Miniaturized Packaging reduces switching and conduction losses by 30% and 15% respectively; 0.2mm Ultra-Thin Low-Stress Silicon Steel Sheets compared to market mainstream 0.35mm products directly reduce iron loss by 30%; Flat Wire Process shortens total copper wire length by nearly 1296mm, optimizing copper loss by 2%. Multiple process overlaps efficiently convert every kWh of energy into driving kinetic energy, for every 1% efficiency improvement, vehicle 100km energy consumption reduces by 1.5%.

To adapt to energy consumption needs for all-scenario travel, Geely Xingrui AI Cloud Power Large Model carries three smart energy algorithms, covering winter low temperature, highway cruising, and city commuting all scenarios. In low-temperature scenarios, AI Energy Storage Control can store heat energy in advance, reducing heating power consumption in -18°C extreme cold environment by 40%; in high-speed conditions AI All-Area Loss Optimization dynamically balances copper and iron losses, improving motor efficiency by 0.8%; city roads automatic energy recovery combines road conditions to regenerate feedback intensity, improving energy response speed by 50%. In the all-area complex road condition energy consumption challenge around Qinghai Lake, Geely Galaxy TT equipped with this electric drive achieved actual test energy consumption as low as 8.20kWh/100km, refreshing the Guinness World Record for production pure electric car energy consumption, fully validating ultra-high energy efficiency hard power.

Full-Spectrum Performance Maxed, 425kW AWD 3.8 Seconds 0-100km, 46km Extreme Drift No Power Decay

The Thunder 16-in-1 Electric Drive breaks the inherent cognition "Energy Saving Electric Cars Have No Performance". The AWD version is equipped with Front 180kW Asynchronous Auxiliary Drive + Rear 245kW Permanent Magnet Main Drive, with combined peak power of 425kW, 0-100km/h acceleration only 3.8 seconds, achieving both home comfort and supercar-level power.

Industry First One-Core All-Area Integrated Control is the performance core support. Traditional electric drive multi-chip distributed control link delay about 40ms, while Thunder 16-in-1 integrates all power domain computations into a single high-computing power chip, compressing instruction response fastest to 2ms, power output as-stepped-as-had, man-car unity. Cooperating with AI Deviation Prediction Control and Adaptive PID Algorithm, real-time torque error narrowed from 3% to 1%; AI Reinforcement Learning Posture Prediction combines IMU multi-dimensional sensing, millisecond-level dynamic allocation of front and rear axle torque, vehicle posture more stable on slippery roads and in turns.

Addressing high-temperature decay pain points for fierce driving, Industry First 54-Channel Directed Centrifugal Oil Cooling System, 360° full coverage of winding ends, motor maximum operating temperature reduced by 15°C, insulation life improved by 10%, long-time full power output no torque limit, no decay. At Dongying Intelligent Connected Vehicle Test Site, two Geely Galaxy TT completed over 46km continuous dual-car drift on slippery roads, in one go breaking Porsche's long-held Guinness World Record for electric vehicle drift distance. Under continuous high RPM, high torque, high thermal load extreme conditions, electric drive power throughout stable, torque output precise, fully proving the extreme reliability of cooling system and electronic control algorithms.

Full-Link Strict Verification, 5 Million Kilometer Durability Builds All-Area Safe and Reliable System

At the reliability level, Thunder 16-in-1 Electric Drive completed over 9000 all-area tests, cumulative 5 million kilometer vehicle road durability verification, covering 15 major verification fields, passed China Automotive Technology and Research Center "High Quality Electric Drive" Authority Certification. Deep Integration Architecture significantly reduces harness, connectors and other consumable parts, reducing failure probability at hardware level; production line achieves micron-level machining accuracy, rotor production line automation rate over 95%, full-process production data traceable, ensuring every electric drive quality consistent.

Intelligent Active Maintenance System achieves safety upgrade. Electric drive equipped with AI Smart Health Management System, relying on digital twin and life prediction models, real-time monitor motor temperature, bearing wear, lubricating oil state, power module health, predict parts wear risk in advance, achieve active warning in cloud "Online Doctor" mode, replace traditional passive maintenance, significantly reduce vehicle use failure probability. Entire electric drive passed -60°C to 140°C wide temperature zone, 1512 hours salt spray, 24 hours 900mm water depth immersion and other out-of-syllabus tests, reached IP68 highest dust and water proofing grade, adapted to global various extreme climates and road conditions.

Xingqu Technology Builds Global Industry Base, Geely Three-Electric Invisible Champion Matrix Formed

The landing of this Thunder 16-in-1 Electric Drive, behind is Geely Group's Three-Electric Full-Stack In-House R&D System laid out for many years. Core Carrier of Electric Drive Division Xingqu Technology as one of Geely's Three Major Power "Invisible Champions", builds R&D and manufacturing network covering the globe. Domestic layout of Wuxi, Hangzhou, Ningbo, Quzhou, Jiaxing five major intelligent manufacturing bases, established overseas R&D center in Sweden, planning overseas factory in Malaysia, electric drive total assembly annual capacity reached 3 million units; cumulative patent applications over 1000, invention patent share over 60%, possessing world's first 30000rpm high power motor test bench, laboratory obtained CNAS national level certification, can independently complete all electric drive test projects.

First Half 2026 Xingqu Technology motor and electronic control installed volume stably tops industry TOP3, product matrix covers 400V-900V full voltage platform, equipped for Geely Galaxy, Zeekr, Lynk & Co, Volvo, Lotus and other own brands, meanwhile bulk supplying Jaguar Land Rover, Renault and other overseas car companies, signed long-term designated orders with multiple European top car companies, continuously outputting Chinese self-developed power technology to the world.

To date, Geely completed "Invisible Champion" layout in Hybrid, Battery, Electric Drive three major tracks: Haosi Power builds global leading hybrid system, Jiyao Tongxing layouts 150GWh Short Knife Battery capacity, Xingqu Technology tops global electric drive technology first echelon. The three form a synergistic ecology, building a completely autonomous and controllable three-electric industry chain, completely escaping overseas core component technology dependence. From Thunder Electric Hybrid, Shield Gold Brick Battery to this Thunder 16-in-1 Intelligent Electric Drive, Geely achieves full coverage of pure electric, hybrid, methanol diverse power technologies, fortify technology moat for brand globalization expansion.

Leading Industry High-Quality Transformation, Chinese Electric Drive Technology Achieves Global Discourse Power Leap

With global new energy vehicles accelerating popularization, electric drive as whole vehicle core power component becomes key ruler measuring car company core technology strength. In the past overseas enterprises long dominate electric drive underlying architecture, material process and standard system, while Chinese electric drive schemes represented by Xingqu Technology Thunder 16-in-1 achieve integration, energy efficiency, performance, reliability all-around surpassing international top products, completing leap from technology following to global leading.

Industry experts express that Geely Thunder 16-in-1 Intelligent Electric Drive launch not only brings consumers lower energy consumption, stronger performance, more durable pure electric travel experience, but also drives domestic electric drive industry chain materials, chips, manufacturing process overall upgrade. Relying on scaled production, globalization support, full-link in-house R&D advantages, Geely will continuously promote high voltage high integrated electric drive technology popularization, drive local supply chain collaborative development, assist Chinese automobile industry in global new energy track seizing technical commanding heights.

Public Car Review

In the future, Thunder 16-in-1 Intelligent Electric Drive will be successively applied to Geely Galaxy, Zeekr full series multiple pure electric models, covering home, sport, high-end multiple sub-markets, with mature production technology benefiting users universally; Xingqu Technology will also continuously iterate next-generation electric drive products, expand overseas market support share, continuously outputting China self-developed new energy power schemes, driving global automobile industry green low-carbon transformation to reach new stage.

Describing the 2026 Chinese auto market as "brutal" is hardly an exaggeration.

The density of new car launches is staggering — over 600 new models launched nationwide in the first half, averaging 3 new cars entering the market daily. However, in sharp contrast to the product explosion, the overall market continues to shrink. According to CPCA statistics, domestic passenger car retail in the first half reached 10.318 million units, a year-on-year decline of 6.2%; other data shows cumulative retail of approximately 8.75 million units, with a drop as high as 20%. Li Bin of NIO stated explicitly at the Chongqing Forum that the industry needs to prepare for a year-on-year decline in annual retail volume of 15% to 20%. Market downturn, price war intensification, elimination round acceleration — this is the true background of the first half of 2026.

However, precisely in such a headwind situation, automakers with true system capabilities stand out. Compared to the high-profile battles of new forces on the public opinion field, the strategies of traditional automakers are steadier and results more solid. Geely Automobile is the most typical representative.

Data from CPCA shows that in the first half of 2026, Geely Automobile's terminal retail sales in the domestic narrow passenger car market reached 1.021 million units, topping the Chinese passenger car domestic sales champion at once, and also being the only domestic brand to break the 1 million unit sales mark. Adding overseas markets, cumulative total vehicle sales for Geely from January to June reached 1.423 million units, setting a new historical high for the same period.

The gold content of this achievement lies in that it was not supported by a single hit product, but the result of four brand matrices exerting balanced effort and layered positioning.

First, look at the main position of new energy Geely Galaxy. Cumulative sales reached nearly 520,000 units in the first half, with single-month sales in June breaking through 108,000 units. Among them, Geely Star Wish sales in June exceeded 50,000 units, retaining the title of China all-brand all-category model sales champion. What does this mean? A 100,000-level home new energy vehicle with monthly sales of 50,000+, placed in the entire passenger car market, is a ceiling-level existence. More worthy of attention is Star Wish's global strategy - domestic sales volume amortizes costs, overseas relies on product power for high premium, priced at 160,000 to 180,000 Yuan in the Brazilian market, exports in June accounted for 40% of its own total sales. Star Wish has not only become a legend in China, but also won sales champions in sub-categories in multiple countries such as Mexico and Indonesia. This "domestic volume + overseas premium" dual-wheel drive is the key to Geely's new energy segment being able to continue profitable.

Look at the high-end brand Zeekr next. Deliveries exceeded 178,000 units in the first half, a year-on-year increase of 97%. Its luxury 9 Series flagship model delivered nearly 150,000 units cumulatively - for every 3 luxury Chinese cars sold above 500,000 Yuan, 1 is a Zeekr 9X. The average transaction price of the entire Zeekr series has approached 350,000 Yuan, tearing a hole in the luxury car market where BBA has long dominated. This is not share won by low prices, but solid product power completing brand positioning in the high-end market.

Lynk & Co sales exceeded 144,000 units in the first half, continuing to expand. In the 150,000 to 300,000 Yuan sporty, globalized sub-sectors, continuously widening layout. And the China Star Series sales exceeded 580,000 units in the first half, consecutively retaining the title of Chinese brand fuel passenger car sales champion for 9 years. In today when almost all automakers are "abandoning fuel for electricity", Geely not only did not let the fuel car base collapse, but instead made the China Star Series a banner for domestic brand fuel cars.

Running on two legs, fuel and new energy, this is extremely rare among current Chinese automakers. The problem facing the vast majority of brands is: new energy grew, but fuel cars collapsed. Geely did not sacrifice cash flow and the basic base for new energy transformation - Galaxy responsible for volume expansion, Zeekr responsible for brand upward, Lynk & Co responsible for high-end electrification, China Star responsible for stabilizing the fuel base. Four brands perform their duties, not fighting each other, jointly constituting the underlying support for Geely's 1.021 million unit sales.

From a more macro dimension, Geely's growth logic is clearer. In the first half, cumulative new energy sales reached 799,500 units, penetration rate reached 56%, June single-month penetration rate even surged to 67%. Overseas market became the biggest variable - June exports 102,900 units, breaking through the single-month 100,000 unit threshold for the first time, skyrocketing 157% year-on-year; first half cumulative exports 474,200 units, 158% year-on-year increase, already exceeding the total export volume of 2025. In the context of domestic market shrinkage, overseas effectively offset the downward pressure of the local market.

More worthy of mention is that Geely is not a champion rushed out by "trading price for volume". The terminal retail data of 1.021 million units reflects real market demand, rather than warehouse-pressing wholesale numbers. In terms of product structure, the mainstream price range of 100,000 to 200,000 Yuan constitutes the main body of sales; in terms of brand structure, the four blocks of Galaxy, Zeekr, Lynk & Co, and China Star all achieved positive growth or steady progress. This growth quality of "volume and price rising together" is far more convincing than simple sales numbers.

Looking forward to the second half, Galaxy TT and Galaxy Warship 700 are about to launch, and i-HEV hybrid model production capacity will also increase. Especially Galaxy Warship 700 - developed based on Geely's native new energy off-road architecture, equipped with three-motor four-wheel drive system and AI intelligent four-wheel drive technology - this tough plug-in hybrid SUV is expected to add another spark to the emerging off-road new energy track. And i-HEV intelligent dual-engine as the world's first application of "AI Cloud Power" oil-electric hybrid system, can reduce HEV model fuel consumption to 3L per 100km, which will further consolidate Geely's technical moat in the hybrid field.

In the first half of 2026, Geely proved one thing with the 1.021 million unit terminal retail data: In the cycle of major industry reshuffling, those who can truly cross the cycle are never reliant on one or two viral products, but on a mature, balanced, sustainable product matrix and brand system.

Geely Automobile Group CEO Fan Jiayue once systematically expounded Geely's strategic determination to adhere to "long-termism" in the AI era; Li Shufu explicitly proposed to "forge a management team and an enterprise culture capable of fighting a war of attrition strategically". From "quantity expansion" to "quality leap", from multi-brand tactics to "One Geely" system integration - this automaker that has walked for forty years is proving in the most pragmatic way: Enterprises adhering to long-termism often walk further and more solidly.

Rock solid amidst market fragmentation.

If using a few words to describe the Chinese auto market in the first half of 2026, "under pressure, fragmentation" fits perfectly.

Domestic passenger car retail volume declined nearly 20%, the smoke of the price war has not cleared, and the total retail sales of consumer goods was dragged into negative growth by the automotive sector; overseas, EU anti-subsidy tariff expansion on cars has landed, and the situation in the Middle East and other regions remains unpredictable.

However, on one hand is the backdrop of a winter in the automotive industry, while on the other hand, brokerage firms frequently increased their positions, surprisingly meeting at a single listed auto company.

This seemingly huge divergence points to a deeper issue, namely what capital markets and investors see in this listed auto company that competitors do not possess.

Auto K-Line believes that in the first half of this year, Geely Auto demonstrated remarkable systemic strength, certainty, stability, and insightful foresight; during the industry's growth phase, it might have been inconspicuous, but in the downturn cycle, it is the stabilizing force that weathers the wind and waves; therefore, the market is a voting machine in the short term, but a weighing machine in the long run.

01

On July 1, Geely Auto (0175.HK) released its financial report, exhibiting an independent trend. From the beginning of the year to date, the company became the only listed auto stock in Hong Kong that rose.

Among the passenger car segments of listed auto companies counted by Auto K-Line, this is unprecedented.

Announcements show Geely Auto sold 240,800 units in June, achieving double growth in both year-on-year and month-on-year metrics for four consecutive months; cumulative sales in the first half exceeded 1.4229 million units, growing 1% (the only positive growth among the top three listed auto companies in China); new energy penetration rate reached 67%; cumulative overseas export year-on-year surged 158%, with a single month breaking 100,000 units for the first time creating history; ZEEKR brand average selling price per vehicle approached 350,000 Yuan, surpassing BBA...

Domestic market under pressure, Geely Auto grows counter-trend; industry reshuffling, it has already achieved structural optimization. In Auto K-Line's view, the answer to this super-stable performance lies in the strategic certainty brought by Li Shufu and the Geely management leading the "One Geely" systemic strength construction over the past two years.

Especially from overseas explosion to luxury breakthrough, from multi-path technology to large mobility ecosystem, to breakthroughs in motorsports and generational inheritance, Geely Auto has woven a systemic net that crosses cycles across five dimensions.

And the new variables emerging in the current automotive policy environment—falling oil prices, expectations of vehicle and vessel tax reform, and discussions on equal rights for fuel and electric vehicles, etc.—are adding new tension to Geely's net.

02

As I review the announcements released by Geely Auto, the most eye-catching is Geely Auto's overseas market explosion.

In June, Geely Auto exported 102,800 units, breaking 100,000 units for the first time in a single month, a year-on-year increase of 157%, and overseas sales share rose to 42.7%. Cumulative exports in the first half reached 474,000 units, surging 158% year-on-year, exceeding the total export volume for all of 2025.

Unlike other Chinese listed auto companies, behind this set of figures from Geely Auto is an industry symbiotic overseas expansion model.

Auto K-Line believes this choice by Geely is more like an asset-light route, with deep cooperation with Volvo, Proton, Renault Korea, Renault Brazil, etc., utilizing their existing production capacity to achieve technology licensing and joint production, efficient and easier to accept.

In Europe, utilizing Volvo factories for local production of LYNK & CO and ZEEKR effectively avoids tariff barriers; in Southeast Asia, Xingyuan's localization rate in Indonesia reached 46.5%, deeply integrating into local supply chains; in Latin America, the Renault Geely Brazil company has begun production.

Currently, Geely has laid out over 1,900 outlets in more than 100 countries and regions, completing brand layout in nearly 20 mainstream markets in Europe.

Therefore, the explosive growth in exports in the first half is not an accidental pull of a single hit product, but a inevitable result of full-chain localization system scaled output across production, research, sales, and supply.

It is worth noting that Geely Auto has raised its annual export target from 750,000 units to 1 million units.

03

In Auto K-Line's view, if the overseas explosion opened up Geely's sales scale space, making Geely Auto the only one among the top three listed auto companies in China to maintain positive cumulative sales growth in the first half, then the ZEEKR brand's premium breakthrough determines the thickness of Geely Auto's growth quality.

Data shows that in the first half of 2026, ZEEKR brand cumulative deliveries reached 178,000 units, a year-on-year increase of 97%, becoming the sales champion of the Chinese luxury new energy market.

As Geely Auto Group Senior Vice President Lin Jie stated, ZEEKR brand average selling price per vehicle approaches 350,000 Yuan, surpassing BBA; ZEEKR 9X average transaction price exceeds 530,000 Yuan. In China's luxury car market above 500,000 Yuan, for every 3 sold, 1 is ZEEKR.

Auto K-Line believes that what supports the ZEEKR brand's price positioning is a very clear product and brand strategy, as well as the success of Geely's direct sales system trial run.

Today, ZEEKR has firmly consolidated the 9 series ultra-luxury, 8 series sports luxury, and 7 series tech luxury premium matrix, and behind it owns the highest level strategic resource support of the Geely system—SEA Expanse Architecture, SEA Super Electric Hybrid, AI Digital Chassis, Qianli Hanhao Smart Driving System.

It is reported that ZEEKR 8X won the reputation champion of mid-to-large SUVs above 300,000 Yuan upon launch; ZEEKR 7X cumulative deliveries exceeded 170,000 units, ranking as the sales champion of mid-size luxury SUVs in many countries overseas; ZEEKR 009 consecutively ranked first in pure electric MPV sales above 400,000 Yuan for two months.

Whether domestic or overseas, ZEEKR's flagship 9 series has become the pursuit target of celebrities and entrepreneurs and other high net worth individuals.

In fact, Geely Auto's premium achievement was already shown in the first quarter of this year. Data shows Geely Auto core net profit per vehicle reached 6,429 Yuan, a year-on-year increase of 30%, setting a new high in nearly five years; gross margin 17.5%, increasing by 1.8 percentage points year-on-year.

Auto K-Line believes that in the period of most fierce price wars, the profit per vehicle did not fall but rose, indicating that true premiumization is letting core technology grow brand premiums.

04

Besides Geely's counter-trend growth, a policy trend brewing is worth attention; expectations of vehicle and vessel tax reform are making equal rights for fuel and electric vehicles shine on reality.

With new energy penetration rates continuing to rise, the national policy level begins to think, when new energy vehicles are no longer the minority, should they gradually promote equal rights for fuel and electric vehicles, allowing fuel cars and new energy vehicles to compete fairly under the same tax framework.

For listed auto companies completely relying on pure electricity, this means the policy moat narrows; but for listed enterprises like Geely persisting in all technology paths, fuel and electricity advancing together, it is a long-term structural benefit. Moreover, international oil price falls are also indirectly strengthening Geely Auto's competitiveness.

When new energy vehicles no longer enjoy special treatment, market competition will return from policy driven to product driven—Chinese consumers will rationally weigh comprehensive value such as power performance, usage costs, and refueling convenience.

Auto K-Line believes Geely Auto's strategic clarity allows it to benefit from policy changes.

05

Geely China Star series, as the sales champion of domestic brand fuel cars for 9 consecutive years, accumulated sales over 580,000 units in the first half, clearly being an important profit and cash flow source for Geely.

Moreover, Geely's heavyweight launch of i-HEV Smart Hybrid this year seems to have foreseen international changes, keeping Geely Auto unbeatable. It combines fuel car refueling convenience with electrification fuel-saving performance, and can compete head-on with pure electric cars without policy tilt.

This technology has confirmed full promotion overseas in the fourth quarter. At that time, Geely Auto will form a systematic replacement of traditional fuel cars in the overseas market, going head-on with top Japanese and Korean auto companies overseas.

Auto K-Line feels the trend of fuel and electric equal rights is not weakening Geely, but verifying the foresight Geely Auto has always persisted in multi-route layout.

When the policy balance beam tends to level, true product power can surface. Geely has both scale ability and technical reserves on fuel, hybrid, pure electric, alcohol-hydrogen multi-routes simultaneously, this is exactly its unique advantage distinguishing it from most Chinese listed auto companies!

06

In 2026, in Auto K-Line's view, Geely Auto made significant layout on the racing map, also to further deepen global layout, build name recognition, and feed back R&D.

At the LYNK & CO 07 GT launch press conference, Lin Jie announced the brand will officially enter the rally field. The championship mission of fighting in WTCE/TCR events for many years has been handed over to the Preface of Geely China Star series.

I believe LYNK & CO entering rally races is a breakthrough, engineering verification scenarios expand from track race speed limits to rally race survival limits; Preface taking over TCR is a heritage, chassis tuning data, power system calibration and lightweight processes settled on the track for many years will be injected back into sales base products.

This layout set elevates track genes from a brand tag to the entire Geely Auto Group's cultural asset. When consumers shift from comparing parameters to recognizing brands, track genes and performance faith will release Geely brand compound interest over a long cycle.

07

Auto K-Line counted 2026 first-half auto stock trends finding auto sector stock prices overall declined more than double digits, but Geely Auto's strong fundamental resilience attracted institutional dense position increases, also one of the few auto stocks maintaining rise.

Statistics show 46 international institutions have cumulatively increased positions or established positions, including BlackRock, American Century Investments Management long-term funds in the list.

Citi expects Geely Auto's multiple premium models launch will pull second and third quarter gross margins; HSBC Research expects ZEEKR sales growth to continue in second half; Daiwa expects "One Geely" strategy under 2026~2028 profit growth will be higher than market general expectations.

With August semi-annual report release, continuous realization of fundamentals and profits, Geely Auto is expected to usher in an important window for valuation repair.

According to Auto K-Line knowledge, second half Geely Galaxy TT will冲击 C-Class pure electric coupe market, Galaxy Battleship 700 will explore hard-core off-road new category.

Overlaying new generation electric drive technology upcoming release, i-HEV full promotion globalization, ZEEKR 9X overseas launch first to Middle East—this systemic net woven by global channels, premium technology matrix, fuel-electric dual-line layout, three-dimensional mobility ecosystem and brand culture faith, will continue to extend.

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2026行至年中，when the industry's surging tide recedes, many have already lost their underwear, but Geely Auto has worked out abs.

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July 6, Geely Galaxy TT unveiled to the public. The car is positioned as a C-segment pure electric sports sedan, further enriching Geely Galaxy's product matrix. After launch, it will face strong rivals like Xiaomi SU7, XPeng P7+, and AITO Z7.

Geely brand persists with fuel and new energy dual-track development, Galaxy is the core sales pillar of its new energy segment. In the first half of 2026, Geely Galaxy cumulative sales reached 519,800 new vehicles, accounting for 47.2% of Geely brand's total sales and 36.5% of Geely Automobile Group's total sales. However, sales growth for Geely Galaxy this year is sluggish, with month-over-month sales dropping year-on-year for the first five months, until sales stabilized and recovered in June.

Guided price 64,800-94,800 CNY A0-class compact car Geely Star Wish is the main sales contributor for Geely Galaxy, June sales reached 50,900 units, cumulative sales in the first half reached 249,400 units, accounting for nearly half of Geely Automobile Group's sales during the period.

At the March 2025 performance briefing, Geely Holdings CEO Gu Shengyue, Geely Automobile Group CEO Gan Jiayue stated to the media that in 2026, Geely Automobile Group aims to achieve domestic sales number one. Gu Shengyue also said, "In the foreseeable future, in addition to sales setting a new historical high, it is highly probable that for every future performance briefing, our (Geely Automobile Group) core net profit attributable to parent company will also set a new historical high."

In Q1 2026, Geely Automobile Group narrowly defeated BYD (700,500 units) with a sales figure of 709,400 units, becoming the domestic automaker sales champion. Group revenue also increased from 72.692 billion CNY in the same period last year to 83.776 billion CNY, achieving 15% year-on-year growth; core net profit attributable to parent company also saw a 31% year-on-year increase.

However, since March, BYD has entered a dense new product release period and also released second-generation Blade Battery and fast charging technology, regaining the initiative. In the first half of the year, BYD returned to the throne of "Domestic Top Automaker" with 1.8085 million units sales, while Geely Automobile Group ranked second with 1.4230 million units sales sales. Geely, Lynk & Co, and Zeekr brands sold 1.1004 million, 144,200 and 178,400 units respectively. Among the three brands, only Zeekr brand achieved year-on-year sales growth.

Equally noteworthy alongside sales growth is the product structure. Management once stated outright that an excessively high sales proportion of entry-level models leading to declining profitability is a "weakness the group needs to overcome urgently".

Currently, the automaker has not disclosed the first-half 2026 report, and specific revenue composition was also not disclosed in the Q1 report, so it is impossible to calculate the changes in per-vehicle revenue and per-vehicle profitability. However, how Geely Automobile Group will balance scale growth and profitability improvement while relying on entry-level models to support the overall sales volume remains a management challenge that requires continued attention.

 Geely Galaxy Hard to Escape Low-Price Volume Dilemma

In 2025, Geely Galaxy ushered in a comprehensive "explosion", with multiple star models performing brightly. Geely Star Wish broke 40,000 units in sales for 7 consecutive months, Galaxy M9 reached nearly 40,000 units in cumulative sales less than 4 months since officially launching in September, becoming a dark horse in the C-segment hybrid SUV market.

However, due to relatively dense new car releases and some price overlaps, customer sources were dispersed among internal models, significantly increasing the difficulty of cultivating Geely brand models that maintain consistent high volume.

Sales of Galaxy M9 (Photo/Yiche)

According to data released by Yiche, since the beginning of this year, Galaxy M9's monthly retail sales have declined significantly compared to the initial sales period. In January and February, the model still maintained sales levels of over 6,000 and 5,000 units respectively, but in March it dropped directly to 3,773 units. In April and May, sales hovered around 3,000 units. Cumulative retail sales in the first 5 months were even lower than the Zeekr 9X at the 450,000 yuan level.

Facing intensifying industry competition, Geely brand launched a new round of dense new car release offensive to boost sales, with Geely Galaxy becoming the core main force for product release. In the first half of the year, Geely Galaxy has launched home sedan Galaxy A7 EV and 2026 version Galaxy A7 EM, hybrid SUV Galaxy M7 Voyager, hybrid sedan Galaxy Starlight 7 MAX, A0-class compact car all-new Geely Star Wish, light off-road SUV 2026 version Galaxy Cowboy, pure electric SUV Galaxy Starship 7 EV, and other new cars, focusing layout on 100,000 yuan price bracket.

After experiencing month-on-month sales declines in the first five months of this year, June finally saw Geely Galaxy achieve a year-on-year sales increase. However, it is not difficult to find the underlying reason upon close inspection: popular models such as Galaxy Starlight 7 MAX, 2026 version Galaxy Cowboy, all-new Geely Star Wish, Galaxy Starship 7 EV, etc. began to launch successively from mid-to-late May and released their heat collectively in June. In other words, Geely brand has still failed to get rid of the situation of stacking sales with new cars.

Even if Star Wish itself has strong sales performance, it is difficult to completely help Geely brand withstand the downward pressure of the industry. With the intensification of competition within the A0-class market, a crowd of 100,000-150,000 yuan level models are continuously eroding the survival space of A0-class commuter cars with lower pricing, richer configurations, and longer range. Geely Star Wish not only has to bear the competitive pressure from BYD Seagull, Leapmotor A10, Wuling Bingo PLUS and other same-level models, but also cope with the traffic diversion that might come from Leapmotor C10, Changan Deepal S05, XPeng MONA L03, and other 100,000-150,000 yuan level models. In addition, this car may also face internal competition with models such as Galaxy Starship 7 EV.

However, Lynk & Co and Zeekr brands, positioned towards mid-to-high end, although have decent market performance, are not mainstream in the total sales proportion of Geely Automobile Group. If one wishes to stand again at the top position of domestic brand sales, Geely Automobile Group still needs to create more blockbuster models capable of sustained high volume sales for the Geely brand.

 Compensate Domestic Sales Gap with Overseas Increment?

According to data announced at the beginning of the year, in 2026, Geely Automobile Group's overall sales target is 3.45 million units, and export sales target is 640,000 units. Divided by brand, Geely, Lynk & Co, and Zeekr brands bear sales tasks of 2.75 million, 400,000 and 300,000 units respectively. Therefore, in the first half of the year, Geely Automobile Group's overall sales target completion rate was 41.2%, with Geely, Lynk & Co, and Zeekr brands achieving 43.2%, 36.1% and 59.5% respectively.

Overseas markets contributed the vast majority of increments for Geely Automobile Group. In the first half of the year, Geely Automobile Group accelerated global market expansion: Concentrated completion of brand landing in five European countries (Spain, Germany, Netherlands, Belgium, Luxembourg) and reached cooperation with Switzerland's top dealer group, confirming entry into Swiss market in Q3; Deepened core markets in Southeast Asia such as Indonesia, Malaysia, Vietnam, launched Lynk & Co 900, Coolray, Okavango L to expand product lineup; Landed localized capacity in Latin American market, completed Star Wish production in Brazil factory; In Middle East and Central Asia markets, Lynk & Co 900 landed in many Middle Eastern countries, Galaxy series models penetrated Central Asian market.

Latest data from CPCA shows that in June, domestic passenger car export volume (including CKD) increased by 82.3% year-on-year to 877,000 units, accounting for 37% of total passenger car manufacturer sales; among them, new energy vehicle exports accounted for 56.9% of total exports, an increase of 16 percentage points compared to the same period last year; domestic brand exports reached 763,000 units, an 86% year-on-year increase, with the entire industry maintaining high prosperity.

Against the backdrop of a generally strong industry export, in the first half of the year, Geely Automobile Group's export volume increased by 158% year-on-year to 474,200 units, with the half-year scale surpassing the total 2025 annual export volume. According to reports from "International Finance News" and Orient Securities research report information, thanks to the overseas market exceeding expected growth, the group subsequently raised export sales guidance twice internally, from 640,000 units to 750,000 units, and then to 900,000 units, indicating that the group's export target completion rate for the first half exceeded half.

However, it is worth noting that although the overseas sales target was significantly increased, Geely Automobile Group did not release information about increasing the overall sales target.

In 2025, Geely Automobile Group cumulative sales were 3.0246 million units, including 420,100 units export sales, equivalent to its domestic sales of about 2.6045 million units last year. According to the latest export indicators calculation, in 2026, the group needs to sell 2.55 million new vehicles domestically to achieve the overall target, which is even nearly 55,000 units less than last year's domestic sales.

According to CPCA data, in June, the A00 and A0-class economy EV market faced significant pressure. A00-class car wholesale sales were 77,000 units, down 50% year-on-year, down 11% month-on-month, accounting for 8% share of pure electric vehicles, down 11.9 percentage points compared to the same period last year; A0-class car wholesale sales were 314,000 units, accounting for 32% share of pure electric vehicles, up 9 percentage points year-on-year; A-class car wholesale sales were 236,000 units, accounting for 24% share of pure electric market, down 2.7 percentage points year-on-year.

Geely brand's new energy vehicles under the brand are mostly in the A00-A class market. Their domestic new energy sales trends are highly bound to the fluctuations of the aforementioned segmented markets. The structural adjustment of the economy EV market will also directly impact the brand's domestic market growth rhythm.

Malaysia's four-year electric vehicle import tax exemption policy has officially ended. The new regulations implemented on July 1 directly tightened the entry threshold for imported electric vehicles. Regarding complete vehicle imports, the new regulations require that the CIF price of all CBU electric vehicles must not be lower than 200,000 Ringgit (approximately 320,000 RMB), and the motor output power must not be lower than 180 kW (about 241 hp). Both conditions must be met simultaneously; neither can be missing.

Relying on the previously relaxed environment, Chinese brands once captured 60% of the new energy vehicle market share in Malaysia. Now, the local market intends to replicate the industrialization model of local automakers, forcing foreign investment to shift from complete vehicle trading to local manufacturing. After all, no one wants to be just a dumping ground for goods.

Electric Vehicle New Policy Heavy Implementation in July

After the four-year electric vehicle import tariff exemption period ends, Malaysia significantly tightened complete vehicle import rules, upgrading the previously duty-free 100,000 Ringgit CIF threshold to a mandatory 200,000 Ringgit entry baseline, while rigidly binding a 180 kW motor power lower limit; both conditions are indispensable. Previously, the 100,000 Ringgit was only the tariff exemption line, the price point perfectly fit the pricing system of main home-use models going overseas, BYD Dolphin, entry-level Atto 3, and other volume-selling models relied on cost advantages during the tax exemption period, becoming core products for Chinese brands to seize the local market.

After the CIF price is raised to 200,000 Ringgit, adding import tariffs, domestic sales tax, and dealer markups, estimated based on the current tax and fee structure of the Malaysian automotive market, the final vehicle price will reach above 300,000 Ringgit, converting to RMB, it is close to 480,000. Most Malaysian households' car purchasing budgets are in the range of 100,000 to 250,000 Ringgit, this price range of 300,000 Ringgit is a niche market where Tesla and BBA pure electric models have already dug deep, there are very few models domestically that can cross both rigid thresholds, the price-friendly family car base that Chinese brands originally stabilized via pure import routes is essentially locked by the policy; while vehicles assembled locally via CKD can still legally cover the mainstream family consumption price range of 100,000 to 250,000 Ringgit.

Many brands can choose to rent existing local factories for knocked-down assembly production, Leapmotor uses Stellantis idle production lines to launch C10, Xpeng partners with local manufacturers to launch right-hand drive G6, by reusing existing capacity to avoid the strict clauses of 80% mandatory export for new factories, this is the easiest flexible method to implement at present. However, this light-asset OEM model has many hidden dangers from the perspective of long-term industrial layout.

Car companies do not own production lines, unable to independently expand production schedules during peak order surges, production line modifications for model updates are also subject to the partner's will, the production rhythm is hard to control completely by themselves. More critically, core components like batteries, electronic controls still rely on being shipped separately from domestic sources, localization only stays at the final process. Referencing Indonesia's practice of continuously raising local component ratios, the local 2030 target for new energy vehicle local component penetration rate is set at 80%, the overall industrial orientation in Southeast Asia is forcing upstream supply chains to land locally, the model of only simple assembly will eventually face policy constraints.

Moreover, this detour route itself has no permanent guarantee at the legal level, Malaysia can update industrial regulations at any time later, including existing factory cooperation projects into export quota supervision, this shortcut could be tightened or blocked at any moment. The export strategy of only doing trade output and unwilling to deeply bind local industrial chains has no more sustainable space.

Chinese Automakers Face Major Differentiation

Geely Holdings is the biggest indirect beneficiary of this round of policies. Geely holds 49.9% of shares in Malaysia's traditional state-owned automaker Proton, and Proton itself holds original CKD production qualifications, it does not belong to the new foreign investment factory construction projects approved after September 2025. This means the strictest 80% mandatory export quota in the new regulations cannot constrain Proton from the start. Proton has no ratio restrictions on sales in the local market, and can long-term enjoy policy inclinations for local component support, effectively standing in the safe zone by nature within the environment of tightening policies.

In addition, Xpeng Motors relies on EPMB's existing factory in Melaka State to carry out CKD complete knocked-down assembly, Leapmotor uses Stellantis's own complete vehicle factory located in Kulim, Kedah, Malaysia for local assembly. Both types of projects belong to reusing existing local capacity, and can be exempted from the requirement of 80% mandatory export quota in the new regulations.

While BYD's wholly-owned new factory planned in Perak State, Chery's new industrial park planned in Selangor State, both belong to new manufacturing projects approved after September 2025, will be strictly constrained by the 80% export quota; brands like Great Wall Motors relying on pure imports of affordable models, directly face the impact of losing the access qualification for main models.

The core logic of the new regulations is actually setting up a double barrier for "new foreign players", clearly not welcoming foreign enterprises that only focus on building capacity in the local market. The remaining options for foreign brands are very limited: either introduce high-end models via pure import routes, giving up the mainstream volume market; or rent existing local production lines for knocked-down assembly, production capacity rhythm and cost control are all subject to others, hard to form scaled price competitiveness.

Viewing the entire Southeast Asian market dimension, this logic is not unfamiliar. Thailand and Indonesia's industrial policy directions have been highly consistent in the past two years: the threshold for complete vehicle imports continues to rise, the core conditions for market access are gradually shifting from product competitiveness to the depth of localization investment.

In early years, when most Chinese electric vehicle brands first entered Southeast Asia, they followed a typical trade route: controlling costs by relying on the scale advantages of the domestic supply chain, and rapidly distributing goods after complete vehicles are shipped by sea, relying on price differences, most stayed at the superficial cooperation stage of "selling products". However, a few brands like Geely have already completed deep localization layout through the method of investing in local car companies.

Now, the demands of ASEAN core markets have shifted from "richening consumption choices" to "driving local industrial upgrades", the exchange chips for market access have also changed from pure product power to capacity landing, technology transfer, and supply chain driving capabilities. Brands that only do commodity output and are unwilling to do industrial binding will sooner or later be squeezed into niche peripheral markets by gradually tightening rules.

In other words, the export 1.0 stage relying purely on complete vehicle distribution has reached its end in the Southeast Asian market.

Consumer Car Review

Actually, the screening logic of the Southeast Asian market has never changed: It welcomes co-builders who bring the industrial chain, not passersby who only sell products. When rules tighten step by step, the winning hand of going overseas has long shifted from product costs, pricing strategies, to the ability to predict industrial rules, and the depth of layout rooted in the local area.

After all, a model without an industrial anchor point will ultimately not go far.

Recently, an announcement from Geely Auto stirred ripples in the market: acquiring Radar Automotive (Shandong) Co., Ltd. and three other core entities wholly for approximately 218 million RMB. Upon completion of the transaction, the Radar brand will be integrated entirely under the Geely Auto China Star Brand.

 

On the surface, this is a routine operation to fill gaps, but if you strip away the business facade and delve into the core of Geely's "Return to One Geely" strategy, you will discover that this 218 million RMB is not buying production capacity, but the "risk of loss of control".

 

In a key year for establishing the "One Geely" strategic main line, this acquisition is by no means a simple addition of peripheral business, but a precise implementation of the "Strategic Integration" and "Strategic Synergy" spirit of the "Taizhou Manifesto". It marks that Geely Holding's governance model is turning from the laissez-faire era of "encouraging internal entrepreneurship" to the aircraft carrier era of "listed company intensive control".

 

· Strategic Deep Meaning: Governance Dimension Upgrade from "External Incubation" to "Internal Circulation"

The Radar brand is not an outsider, but a new energy project incubated by Geely Holding outside the system previously. The core logic of this acquisition is to formally bring "external assets" into "internal business", completing the closed loop of the governance structure.

 

Looking back at the "Taizhou Manifesto", it explicitly requires "reducing conflicts of interest and duplicate investments". Previously, as an independent operating entity, Radar inevitably had implicit competition and resource waste with Geely's main brand in R&D, channels, and supply chain. By wholly acquiring and merging into the China Star Brand system, Geely achieves sole command over the Radar business line. The "improving operational efficiency, controlling costs" emphasized in the announcement is a direct response to the Manifesto's "promoting deep integration of internal resources". The 218 million RMB spent may save more "billions of yuan" in future R&D and marketing.

 

Geely Holding system is vast, clarifying complex equity and business boundaries is the cornerstone of the "One Geely" strategy. Descending Radar from the holding level into the Geely Auto listed company body means its financial performance and management structure will be fully included in Geely Auto's standardized control system. This clear operation of "who operates, who holds" is a landmark event of Geely saying goodbye to extensive expansion and moving towards refined governance.

 

· Synergy Value: "Two-Way Empowerment" of Technical Foundation and Overseas Channel

The merger of Radar is not a simple brand collection, but a "capillary" level transfusion of Geely's systematic capability.

 

The core of the "One Geely" strategy is technical foundation sharing. Although Radar brand belonged to the Geely system previously, independent operation might have led to the risk of "starting from scratch" in underlying technologies such as electrical/electronic architecture and smart cockpit. After merging, Radar will be mandatorily aligned with Geely Auto's modular architecture (such as CMA, SEA), sharing the "Ground-and-Space Integrated" technology ecosystem. This not only reduces Radar's R&D costs but also guarantees the purity and consistency of Geely's technology route.

 

The announcement specifically mentioned acquiring Radar's Thai subsidiary, this move is significant. Geely is building a global R&D, manufacturing, and sales network. Radar Thailand, as an existing Southeast Asia bridgehead, can immediately access Geely's global logistics and distribution system. The efficiency of "leveraging an existing entity to expand overseas" is far higher than building a new base from scratch, which is the embodiment of "Strategic Synergy" in the international dimension.

 

· Strategic Implications: Geely's Restraint and Focus

It is not hard to see that this acquisition conveys three clear signals to the market.

 

First, Geely no longer pursues brand incubation of the "casting a wide net" type, but concentrates resources on this core platform of the listed company. Any business must serve the overall strategy of "One Geely", rather than fighting on their own.

 

Second, having the courage to take back external projects internally proves that Geely has established strong mid and back-office integration capability. This confidence stems from the maturity of the "Two Horizontal and Seven Vertical" organizational structure, capable of digesting the management complexity brought by multiple brands.

 

Finally, it embodies the determination of long-termism. The cost of 218 million RMB is more of a symbolic internal asset transfer, its true intention lies not in short-term financial statement beautification, but in building a long-term combat system without internal friction. This is the reconstruction of the underlying logic for Geely to traverse the cycle and fight industry involution.

Radar's "Return Home" is a microcosm of Geely's "One Geely" strategy. It tells us that Geely's future is no longer a simple addition of multiple brands, but a highly synergistic, deeply coupled value community. When the industry is still trapped by the "internal friction" of multi-brand operation, Geely demonstrated its strategic determination with this 218 million RMB transaction: true strength is not how many brands one owns, but being able to make all brands dance to the same rhythm.

Recently, an announcement from Geely Auto stirred ripples in the market: acquiring Radar Automotive (Shandong) Co., Ltd. and three other core entities wholly for approximately 218 million RMB. Upon completion of the transaction, the Radar brand will be integrated entirely under the Geely Auto China Star Brand.

 

On the surface, this is a routine operation to fill gaps, but if you strip away the business facade and delve into the core of Geely's "Return to One Geely" strategy, you will discover that this 218 million RMB is not buying production capacity, but the "risk of loss of control".

 

In a key year for establishing the "One Geely" strategic main line, this acquisition is by no means a simple addition of peripheral business, but a precise implementation of the "Strategic Integration" and "Strategic Synergy" spirit of the "Taizhou Manifesto". It marks that Geely Holding's governance model is turning from the laissez-faire era of "encouraging internal entrepreneurship" to the aircraft carrier era of "listed company intensive control".

 

· Strategic Deep Meaning: Governance Dimension Upgrade from "External Incubation" to "Internal Circulation"

The Radar brand is not an outsider, but a new energy project incubated by Geely Holding outside the system previously. The core logic of this acquisition is to formally bring "external assets" into "internal business", completing the closed loop of the governance structure.

 

Looking back at the "Taizhou Manifesto", it explicitly requires "reducing conflicts of interest and duplicate investments". Previously, as an independent operating entity, Radar inevitably had implicit competition and resource waste with Geely's main brand in R&D, channels, and supply chain. By wholly acquiring and merging into the China Star Brand system, Geely achieves sole command over the Radar business line. The "improving operational efficiency, controlling costs" emphasized in the announcement is a direct response to the Manifesto's "promoting deep integration of internal resources". The 218 million RMB spent may save more "billions of yuan" in future R&D and marketing.

 

Geely Holding system is vast, clarifying complex equity and business boundaries is the cornerstone of the "One Geely" strategy. Descending Radar from the holding level into the Geely Auto listed company body means its financial performance and management structure will be fully included in Geely Auto's standardized control system. This clear operation of "who operates, who holds" is a landmark event of Geely saying goodbye to extensive expansion and moving towards refined governance.

 

· Synergy Value: "Two-Way Empowerment" of Technical Foundation and Overseas Channel

The merger of Radar is not a simple brand collection, but a "capillary" level transfusion of Geely's systematic capability.

 

The core of the "One Geely" strategy is technical foundation sharing. Although Radar brand belonged to the Geely system previously, independent operation might have led to the risk of "starting from scratch" in underlying technologies such as electrical/electronic architecture and smart cockpit. After merging, Radar will be mandatorily aligned with Geely Auto's modular architecture (such as CMA, SEA), sharing the "Ground-and-Space Integrated" technology ecosystem. This not only reduces Radar's R&D costs but also guarantees the purity and consistency of Geely's technology route.

 

The announcement specifically mentioned acquiring Radar's Thai subsidiary, this move is significant. Geely is building a global R&D, manufacturing, and sales network. Radar Thailand, as an existing Southeast Asia bridgehead, can immediately access Geely's global logistics and distribution system. The efficiency of "leveraging an existing entity to expand overseas" is far higher than building a new base from scratch, which is the embodiment of "Strategic Synergy" in the international dimension.

 

· Strategic Implications: Geely's Restraint and Focus

It is not hard to see that this acquisition conveys three clear signals to the market.

 

First, Geely no longer pursues brand incubation of the "casting a wide net" type, but concentrates resources on this core platform of the listed company. Any business must serve the overall strategy of "One Geely", rather than fighting on their own.

 

Second, having the courage to take back external projects internally proves that Geely has established strong mid and back-office integration capability. This confidence stems from the maturity of the "Two Horizontal and Seven Vertical" organizational structure, capable of digesting the management complexity brought by multiple brands.

 

Finally, it embodies the determination of long-termism. The cost of 218 million RMB is more of a symbolic internal asset transfer, its true intention lies not in short-term financial statement beautification, but in building a long-term combat system without internal friction. This is the reconstruction of the underlying logic for Geely to traverse the cycle and fight industry involution.

Radar's "Return Home" is a microcosm of Geely's "One Geely" strategy. It tells us that Geely's future is no longer a simple addition of multiple brands, but a highly synergistic, deeply coupled value community. When the industry is still trapped by the "internal friction" of multi-brand operation, Geely demonstrated its strategic determination with this 218 million RMB transaction: true strength is not how many brands one owns, but being able to make all brands dance to the same rhythm.

On May 28, the all-new Geely Xingyuan officially launched, with comprehensive range upgrades across the entire series: 310 km upgraded to 410 km, and 410 km upgraded to 480 km. The new car launches four models: 410km Admiration Edition, 410km Riding Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition, with a launch period limited price ranging from 61,800 yuan to 91,800 yuan. To meet diverse user needs, for the 410km version, a 310km range optional right is still provided, reducing the price by 7,000 yuan after selection. Effective immediately, users can place orders via Geely Galaxy APP or WeChat Mini Program, enjoying ten layers of purchase gifts and limited-time super trade-in funds and other generous rights. In addition, users who make large deposits and lock orders before June 30, 2026, can enjoy a super trade-in fund right of 3,000 yuan.

Experts strike again. This time the all-new Geely Xingyuan officially launches, advancing upon the classic, with five major upgrades fully refreshed to bring over 100 product capability upgrades for users, achieving over 25 class-only features, providing cross-class experiences for users with generationally leading technology. As the 2025 China car market full-category sales champion, Geely Xingyuan deliveries broke 700,000 units in 573 days, entering the top three in global new energy vehicle sales in the first quarter of this year. It is the only Chinese brand model to enter the top three in global new energy vehicle sales, continuously releasing champion momentum. At the new car launch event, Geely Xingyuan spokesperson Joey Yung also appeared in person, sharing her true story with Geely Xingyuan, supporting the new car with gentle yet powerful strength, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car partnered with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, taking everyone to feel and enjoy beauty. Moreover, Geely Xingyuan also collaborated with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Myfoodie to innovatively create five life scenarios: "Harbor Family, Alley Family, Rainforest Family, Silk Road Family, Nomadic Family", focusing on core daily commuting scenarios, directly hitting user real car usage needs, and redefining the value benchmark for pure electric small cars with champion strength.

Champion Strength One: Ultimate Driving Control Advancement — First Global Native Architecture + China-German Joint Calibration

Geely Xingyuan brings a calm, free, light, and agile driving experience for every trip for users. This champion strength comes from Geely's first global native architecture and track-level calibration: Geely Xingyuan is the first in its class to adopt a native architecture, the first to standardize rear-drive independent suspension, and the first to be globally calibrated pure electric small car, allowing users to experience ultimate driving control for the first time with a pure electric small car!

Good driving control must withstand inspection. Currently, Geely Xingyuan has entered over 30 countries globally. The R&D team gathered global resources to conduct comprehensive verification against different extreme road conditions worldwide, bringing comprehensive upgrades to the all-new Geely Xingyuan in the three core experiences of "driving, steering, braking", leading small car driving control into the 2.0 era again. The G-TCS 2.0 All-Weather Anti-Slip System retains the flexibility and fun of rear-drive while ensuring no slipping, no tail swinging, and no rolling away on flat roads, slopes, and curves, so even beginners can drive calmly; the new brushless steering system responds twice as fast, supporting three steering modes and steering neutral self-learning; the G-CST 2.0 All-Scenario Comfort Braking System simulates the feel of an experienced driver, preventing head nodding during braking and motion sickness during driving. In addition, Geely Xingyuan is the only pure electric small car in its class that successfully challenged the Fishhook Test at 130 km/h and the first in its class to successfully pass the Moose Test at 80.7 km/h, with handling performance comparable to a 200,000 yuan class sports coupe.

Champion Strength Two: Efficient Three-Electrical Power Advancement — Full Series Standard with CATL + 480km Range + 19 Min Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, the all-new Geely Xingyuan achieves full series range upgrade. Range is solid without gimmicks, charging is fast and lasts long, electricity usage is economical without costing much money. No matter daily commuting or occasional long-distance travel, the all-new Geely Xingyuan can easily handle it. The new car is the only pure electric small car in its class with full series standard CATL cells, liquid cooling temperature control, and 11-in-1 high-integration electric drive. The three-electric power strength has been the class ceiling since launch. The new car is equipped with exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, maximum CLTC range 480km, sufficient for daily commuting and weekend outings; cooperating with class-exclusive active front grille and low wind resistance wheels, wind resistance reduced by 15 counts, actual range improved by another 10km.

Solid range means refueling efficiency must also continue to upgrade. Regarding refueling, 30%-80% fast charging only takes 19 minutes, a cup of coffee time is enough to depart fully charged; the liquid cooling system and new BMS ensure fast charging at full speed regardless of cold or hot weather, and charging speed increase does not come at the cost of battery life. Meanwhile, the class-exclusive Starry Wisdom AI Cloud Power 2.0 achieves full-link energy management, covering smart charging/discharging, off-peak electricity price recognition, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient and every journey worry-free.

Champion Strength Three: AI Cockpit Advancement — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

The all-new Geely Xingyuan puts warmth and wisdom into the cockpit, making the vehicle easier to use, more understanding of people, and more comprehensive. The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive grade Longying No.1 chip and 16G+128G large storage, fast response, smooth operation, easy to pick up. Users can switch maps or favorite wallpaper desktops at will, cute pet wallpaper supports interactive functions, adding fun to the cockpit.

The new AI Eva is even more of users' portable smart partner. Voice assistant Hi EVA supports fuzzy instruction understanding and context memory, capable of completing vehicle control, Q&A, entertainment, and other operations, proficient in all. Users only say "Hi Eva, I want to go home", and the vehicle can automatically call the latest Amap 850 version to select the optimal route. Meanwhile, the car machine adds support for CarPlay phone interconnection, compatible with iOS devices for seamless connection, local common applications are fully available, and cloud has 200+ massive applications to choose from. There are also considerate scenarios like invisibility mode, car wash mode, one-key car finding, and a customized assistant tailored to individuals. Automatically start navigation and adjust AC after work, full of exclusive greeting rituals. From navigation to entertainment, from life to surprises, the intelligent cockpit of the all-new Geely Xingyuan comprehensively covers users' daily needs.

Champion Strength Four: Driving Assistance Advancement — Qianli Haohan Driving Assistance H3 Solution

The all-new Geely Xingyuan is equipped with the Qianli Haohan Driving Assistance H3 solution sourced from high-end models, which can cover multiple driving scenarios. Every function truly helps users improve driving experience. This system has safely traveled 1.38 billion kilometers, user usage growth rate is first, relying on G-ASD smart driving underlying technology and Xingrui AI large model, bringing a smart experience of "better and easier to use as you drive, smarter as you drive".

Highway Elevated NOA is not limited by roads and rain/fog weather, supports voice lane change, multi-scenario avoidance, and automatic on/off ramps. Users only need to lightly hold the steering wheel to easily drive long distances. Full-scenario MPI takeover rate exceeds 200 kilometers, equivalent to continuous driving 3 hours requiring only 1 takeover. Meanwhile, in parking aspect, full-scenario adaptation is possible. APA parking assistance function supports one-key parking, fingertip parking, remote parking, covering 300+ parking scenarios. Aiming at actual pain points such as novice drivers finding parking difficult, female drivers being prone to nervousness while parking, HPA memory parking supports 2km ultra-long memory, cm-level precise positioning. After learning a route once, it can automatically park throughout the process, possessing smart following, autonomous location finding, and obstacle avoidance functions. Temporary route changes also do not require relearning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection, if it detects driver fatigue behavior or distracted driving, will promptly remind the driver; Sentry Mode can protect parking safety 24 hours a day all-weather, recording video immediately and sending to user's phone upon anomaly. From departure to arrival, from driving to parking, the all-new Geely Xingyuan makes complex driving simple and reassuring, allowing users to spend more energy on the scenery on the road and the laughter of companions.

Champion Strength Five: All-Dimensional Safety Advancement — Three-Electric Power Safety + Active and Passive Safety

Safety is the gene carved into Geely's bones! For Geely, whether large or small cars, whether luxury or mainstream models, all brands under it adopt the same safety concept and strict standards. Geely has already built a global comprehensive safety center with investment exceeding 2 billion yuan, and released the "Human, Vehicle, Road, Cloud, Star" integrated comprehensive safety 2.0 system, covering four core safety domains: life safety, health safety, property safety, and privacy safety. The all-new Geely Xingyuan also follows this high standard, and adheres to the concept of "Small Cars, Must Have Big Safety", taking small car safety to the extreme.

In terms of passive safety, the all-new Geely Xingyuan has built a five-long eight-cross star armor cage body, like a sturdy yet light armor, carefully reinforced front, back, left, and right — the front end three-force transmission path cooperates with dual "cloverleaf" force release structure, the side battery to threshold spacing is 149mm and double anti-collision beams are added, the rear 750mm long rear overhang and double "井" shape rear subframe form a solid barrier; roof compression strength increased to 3.4 times vehicle weight, AB pillars and roof beams and other core area materials upgraded, even if encountering rollover or heavy weight on top, the cockpit remains unharmed, side curtain airbag pressure holding technology can further protect the head continuously during rollover.

In terms of battery life, Geely Xingyuan's verification standard is upgraded to 2 times the national standard. After completing 1000 cycles, battery capacity still maintains 90.72%. Furthermore, Xingyuan that actually drove 84,000 kilometers successfully challenged seawater corrosion, muddy water washing, bad road scraping bottom, limit fire burning, etc., the six serial limit tests, completing industry firsts.

To further improve battery safety protection, the all-new Geely Xingyuan puts hard work in places users cannot see, adopting industry-leading BDMU high-voltage component deep integration technology, combining BMS battery management system and BDU high-voltage distribution unit into one, significantly reducing interfaces, reliability takes another step, reducing battery sealing failure risk from the root. Worth mentioning, on May 12, Geely partnered with CCTV to complete the class-first and also the only class-only front and side continuous collision. High-voltage system powered off in time, battery pack did not smoke or catch fire, passenger cabin structure intact, airbags precisely deployed, non-collision side door can open normally. In addition, the all-new Geely Xingyuan is equipped with direct tire pressure display, DOW door opening warning, Sentry Mode, and has AEB active braking and AES emergency steering double insurance, successfully passing 120 km/h static vehicle braking stop and 130 km/h "disappearing front car" active avoidance tests, performance far exceeding industry mainstream levels.

Trusted by 700,000 Users, From China Champion to Global Top Three, Champion's Journey Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generationally leading product strength, Geely Xingyuan has always won industry recognition and user love. Since its launch in October 2024, Geely Xingyuan cumulative deliveries have broken 700,000 units, equivalent to selling one every minute. It is not only the star model that fastest achieved this goal in the entire industry, but also won the 2025 China car market sales champion in one go. Entering 2026, Geely Xingyuan continues to lead, staying firmly at the top. In this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan first entered the global top three, achieving a new milestone for Chinese A0-class electric vehicles.

Geely Xingyuan is not only hot-selling domestically but also widely acclaimed in overseas markets, currently launched in over 30 countries and regions worldwide. In Brazil, sales broke 2,300 units in two months of launch; in Thailand Motor Show, weekly orders reached 3,300 units, and won the dual international awards of "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Motor Show Most Loved Electric Vehicle". On the streets around the world, Geely Xingyuan is becoming a new mobile business card of "China Intelligence"

The advancement of the all-new Geely Xingyuan has once again raised the benchmark of "High Quality and Good Price" for the Geely Galaxy brand on the pure electric small car track. In the future, Geely Galaxy will continue to adhere to the original intention of "Building Smart Boutique Cars for Everyone", precisely grasping users' most real needs, and bringing products and services beyond expectations for users in various sub-markets.

2026 North American World Cup, is not just a top football event with expanded scale and reform spanning three countries, but also a top game sweeping domestic entertainment, sports, and capital circles. Compared to past events, this World Cup's multimedia copyright competition is unprecedentedly fierce. Adding the rising value of global sports IP, the multimedia copyright for World Cup-related events is said to require broadcast costs in the hundreds of millions.

High copyright fees and complex broadcast rights divisions have caused the domestic broadcast process to be bumpy and continuous.

Against this backdrop, domestic hundreds of millions of fans have long been anxious: Will high broadcast costs raise the threshold for watching? Can the top football feast finally be open to the public for free? Industry internal discussions are also rampant. Huge capital investment has also made many top media and brands hold a wait-and-see attitude towards World Cup cooperation, daring not to enter the game easily.

On May 15, China Media Group officially announced, winning exclusive multimedia copyright for 2026 and 2030 Men's and Women's World Cups. This copyright struggle lasting several months finally came to an end, and the stone hanging on the hearts of fans and the industry finally landed.

Only 13 days after the dust settled, on May 28, the industry released another heavyweight news. Geely Automobile Group strongly partnered with China Media Group. Its new energy brand Geely Galaxy officially became the industry's first "2026 North American World Cup Broadcasting Partner", and exclusively sponsored CCTV-5 phenomenon-level premier sports program "The Grand Match".

Under the industry environment supported by astronomical broadcast costs and most brands watching cautiously, Geely Galaxy counteracted and entered first. It is definitely not a single simple traffic marketing. This heavyweight cooperation hides triple deep logic: brand top-level strategic pattern, differentiated marketing thinking, and national enterprise social responsibility. It is also the best solution for Chinese new energy vehicle brands to break through growth bottlenecks and run towards higher value tracks in the current internal rolling market.

Accumulated 40 years of heritage, anchoring new heights in all-domain development

New energy industry development so far, extensive price involution has long become the norm. The model of solely relying on product configuration and price advantages to seize the market is gradually failing. When homogeneous competition spreads throughout the industry, brand comprehensive pattern, cultural core, and value height have become the core trump cards for car companies to win the second half. Geely Galaxy's heavy investment in the astronomical World Cup IP this time is just the most direct externalization of its profound brand pattern.

Compared to many car companies that temporarily cross-boundary into sports marketing, Geely is one of the few domestic car groups that have deeply cultivated the sports field for more than 20 years. Sports genes have long been carved into the blood of brand development. As early as 2000, Geely entered the Chinese football industry first, deeply cultivated grassroots football construction, and helped the enlightenment and development of the domestic football cause. After more than 20 years of accumulation, Geely has accumulated large-scale event operations, guarantees, and service experience that other brands cannot replicate.

During the Hangzhou Asian Games, Geely, in the identity of the event's first official partner, provided high-quality travel guarantees throughout the process. At the same time, it actively practiced the original intention of public welfare, joined hands with the Asian Games Committee to complete the donation of 56 public welfare football schools, sinking professional football resources to rural areas, and building a stage for dreams for teenagers in remote areas. In addition, the brand actively empowered the development of youth sports, inviting the Daliangshan Girls Youth Football Team to walk out of the mountains, appearing at the Harbin Asian Winter Games and Chengdu World Games two international gatherings successively, allowing rural girls' football teenagers to feel the charm of international sports competition up close.

Not only the Asian Games, in the past many years, Geely has deeply participated in various national and world comprehensive events throughout the process. While accumulating sufficient large-scale event service experience, it also won dual recognition from national-level platforms and the public. This is also the core confidence for Geely Galaxy to dare to undertake the astronomical World Cup IP and cooperate with the main station.

Relying on the group's strong resources, Geely Galaxy has continued the group's sports marketing strategy since its birth, becoming the new brand with the highest participation rate and widest coverage of sports events in the new energy track. The 2026 "Northeast Super League" football tournament that just started recently, Geely Galaxy served as the official strategic partner, providing exclusive vehicle guarantees throughout the process, deeply cultivating grassroots football culture, and continuously narrowing the distance between the brand and ordinary sports enthusiasts, accumulating perfect market operation experience for this World Cup cross-border cooperation.

Behind the sports pattern is the strong support of hardcore product strength and market sales. Since its establishment, Geely Galaxy has only taken a few short years to refresh industry growth records, becoming the fastest global new energy vehicle brand to break through annual sales of one million, creating the "Galaxy Speed" of the new energy industry.

The flagship model under Geely Star Wish performed even more brightly. The domestic market has long stayed at the top of sales in the same category. The overseas market blossomed in multiple points. In Mexico, Indonesia, Brazil and other countries, it won the first place in B-segment pure electric hatchback sales. The overall new energy sales are stable in the global top three, topping the list of brands of the same level in China.

Bright production and sales data have allowed Geely Galaxy to completely get rid of the brand positioning of a single travel tool. And this time, spending to partner with the main station and sharing the astronomical World Cup broadcast operation costs is also the brand's strategic upgrade after completing the original accumulation of sales volume.

As a global top-level IP, the World Cup covers billions of audiences globally. At the same time, the host country of the event, Mexico, is also a key Geely overseas layout market. This cooperation can deeply cultivate the domestic public market internally, and externally leverage the global influence of the World Cup to perfect the overseas brand layout, helping Geely Galaxy complete the leap transformation from "National Hit Brand" to "Global High-end New Energy Brand".

Commercial Value Two-Way Balance, Reshaping Industry Marketing Paradigm

In front of the astronomical IP cooperation, the marketing logic of most car companies is limited to short-term traffic exposure and model carrying traffic conversion. But Geely Galaxy jumped out of the low-level internal rolling thinking, splitting this high investment into two dimensions: brand marketing and social public welfare, achieving a win-win of commercial traffic, brand reputation, and social value. Providing a new value marketing model for the new energy industry deeply trapped in marketing dilemmas.

Nowadays new media traffic is fragmented, and simple advertising implantation can no longer move consumers. Especially for top-level IPs like the World Cup with extremely high investment costs, only by fitting user needs and linking user emotions can the IP value be maximally released. Geely Galaxy abandoned the direct hard advertisement placement mode, relying on the main station's exclusive broadcast resources and "The Grand Match" national-level program influence, deeply integrated into the full scenario of public viewing.

"The Grand Match" has cultivated the football field for many years. It is the viewing memory of generations of Chinese football fans, possessing strong national attributes and circle layer influence. Geely Galaxy exclusively sponsored the program, binding the brand image deeply with public viewing habits; at the same time, relying on multiple platform hot search topics such as "#Geely Galaxy Officially Announces Cooperation with Main Station World Cup#", linking short videos and social platforms to launch diversified interactive activities, covering the fan groups of all ages from old to young.

This move allowed Geely Galaxy to successfully complete circle layer breakthrough, realizing the brand upgrade from simple "Travel Partner" to "Life Entertainment Partner", weakening commercial attributes, and strengthening user emotional identification.

The astronomical broadcast fee of this World Cup not only dissuaded many brands but also let countless fans worry about the rise of viewing costs. The tradition of public free viewing may be broken. At this special node, Geely Galaxy actively entered the field and shared broadcast operation pressure. It has long surpassed the category of ordinary commercial cooperation and become a vivid portrayal of national brand social responsibility.

Geely Galaxy fulfilled its original intention with practical actions: Helping the main station digest high copyright costs, stabilizing the public free viewing mode, and holding onto the football sentiment of hundreds of millions of Chinese families for every four years.

This responsibility is not a marketing gimmick at a certain time, but an extension of the brand's long-term development concept. For many years, Geely has always integrated social responsibility into enterprise development strategy. While deeply cultivating sports public welfare, helping grassroots football and youth sports development; on the other hand, deeply cultivating the livelihood field, practicing the brand proposition "Come for the better life" with inclusive new energy products.

And sponsoring the World Cup broadcast is the best implementation of this proposition - Beautiful travel is not just to rush to mountains and seas, but to accompany users to share the love of the world.

Currently, the internal rolling in the new energy industry is increasingly fierce. Countless car companies are trapped in endless price wars and homogeneous traffic wars. Marketing costs remain high, but brand value has always been difficult to improve.

Geely Galaxy's heavy investment in the astronomical World Cup sounded a warning bell for the entire industry: Short-term price concessions can only obtain market share for a while. Long-term brand value sedimentation is the core asset for enterprises to cross industry cycles.

By converting high IP investment into emotional value, social value, and brand value, Geely Galaxy successfully jumped out of the circle of parameter involution and price involution, opening up a new track for sports value marketing.

This model proves that quality marketing investment does not need to rely on low-price promotions. Relying on brand pattern and social responsibility, it can also gain user recognition and industry respect, providing a new reference model for the long-term development of Chinese new energy car companies.

Conclusion

From the broadcasting rights settling to partnering with Geely Galaxy, the Chinese story of the 2026 World Cup has long surpassed football itself, becoming a vivid footnote of the rise of Chinese brands. Geely Galaxy's move this time is not an accidental marketing choice, but a concentrated bloom of brand pattern, spiritual core, and social responsibility.

From more than 20 years of cultivating grassroots sports to escorting the Asian Games, to now spending heavily to help the main station unlock the public viewing rights of the World Cup, every move of Geely Galaxy has a clear strategic logic.

For football fans, Geely Galaxy's entry has guarded the beautiful vision of the public sharing the green field feast; for the automobile industry, its innovative sports value marketing model breaks the internal rolling deadlock and guides the industry to return to the brand essence; for China's manufacturing industry, from the domestic field to the global green field, Geely Galaxy carries not only the growth ambition of a new energy brand, but also the new generation of Chinese national brands, growing towards the sun and chasing dreams globally, the era microcosm.

On the green field, teams from various countries chase dreams to the peak; in the global arena, Chinese brands are accelerating the lead. Geely Galaxy's story is the microcosm of China's new energy industry catching up and surpassing, and more the spiritual portrayal of Chinese national brands "heart country and family, eyes on the globe".

In the future, it is believed that more Chinese brands will use sports as a medium and value as the guide, conveying Chinese power and Chinese temperature on the world stage, and writing the "Peak Moment" belonging to Chinese brands.

In this early summer of 2026, what we see is not just a set of record-breaking numbers, but the complete logic of a Chinese brand moving from quantitative change to qualitative change.

On the first day of June 2026, when most car companies were still making a final sprint for the 'half-year exam', Geely Automobile has delivered a remarkable May performance report: monthly sales of 237,637 units, achieving year-on-year and month-on-month double growth for three consecutive months.

This is not just a simple sales sprint, but more like a carefully choreographed 'technical symphony'. Under the current high penetration rate of new energy, Geely did not fall into pure price wars, but chose a harder path — using the confidence of fully self-developed technology to reshape the value benchmark of every segment market. Through these cold numbers, we try to explore: How exactly did Geely make 'technical belief' take root in users' hearts?

The 'Multi-dimensional Chess Game' Behind Sales: From Single-unit Breakthrough to Army-style Operations

If the automotive market is compared to a battlefield, then Geely in 2026 is no longer a warrior holding a single weapon, but a well-equipped, clearly divided modern army.

First to come into view is the performance of ZEEKR. Delivery volume of 34,377 units, up 81.8% year-on-year. This number itself means that the discourse power in the high-end pure electric market is shifting. Interestingly, ZEEKR did not dilute its 'luxury technology' brand concentration due to pursuing scale. On the contrary, the proportion of ZEEKR Series 9 and Series 8 is close to 50%, and the average transaction price per vehicle grew counter-trendly by 52.4%. This shows that in the high-end market, users are willing to pay for ultimate technical experiences.

The launch of the new generation flagship MPV ZEEKR 009 can be called a 'technical show'. Full-stack 900V high-voltage architecture, 10-minute charging replenishing 510 kilometers, 0-100 acceleration 3.9 seconds. These parameters might have existed only in concepts a year ago, but now are actually put into the car. Especially its equipped Thor-U chip, with 700 TOPS computing power. This is not just an accumulation of computing power, but infinite possibilities reserved for future all-scenario intelligent driving control. ZEEKR is proving that Chinese brands can not only make luxury cars, but also define the technical standards of luxury cars.

Turning attention to LYNK & CO, this 'Born Global' brand is undergoing a profound 'electrification metamorphosis'. May sales 20,732 units, new energy share up to 70.8%. The newly launched LYNK & CO 10 and LYNK & CO 10+ no longer only emphasize 'sport', but propose a 'controllable, stable' driving experience. On TCR China and CTCC race tracks, LYNK & CO 03+ TCR racing cars won multiple championships. This transfer of 'race track genetics' to civilian products built a unique brand moat. LYNK & CO is telling the world in a very new way: Electrification does not equal boredom, driving fun can still be precisely tuned.

As the sales cornerstone, Geely Galaxy and Geely Brand have shown amazing system strength. Geely Galaxy Starship 7 EM-i, completing the 'Excessive Standard Bilateral Serial Limit Crash Test' in the French UTAC laboratory, verified 'Chinese-style safety' in a way that was almost harsh. In A-class and B-class markets, Geely Star Wish, Boyue, Emgrand, and other models not only held their basic market share, but through the empowerment of AI technology, achieved intergenerational leadership in the comfort and intelligent experience of family cars.

From 'Parameter Involution' to 'Value Symbiosis'

After going through the 'parameter arms race' of the past few years, the 2026 automotive market began to return to rationality. Users no longer only look at driving range, but value charging efficiency, safety redundancy, and the stability of intelligent experience. Geely's brilliance lies in that it realized this early on, and began to implement technology from 'paper' to 'road'.

Intelligence is no longer an option, but a standard configuration

Geely's published 'Qianli Haohan Intelligent Driving China Full-domain Travel Report' revealed a stunning fact: the activation rate of assisted driving was as high as 93.8%. This means the vast majority of Geely owners have already formed the habit of using intelligent driving. Accumulated avoidance 8.9 million times, AEB automatic emergency braking successfully triggered 2.4 million times. Behind these data is the safety of countless families. Geely's logic is clear: The core of intelligence is safety, is liberating users' energy, not creating anxiety.

Safety is the Gene Carved into the Bone

On Euro NCAP test tracks, in Italy's Misano circuit, on Australia's wilderness roads, Geely's products are undergoing the harshest environment tests globally. From ZEEKR 7X topping sales in Australia to Geely Starship 7 EM-i performing well in crash tests, Geely is defining Chinese car safety with global standards. This 'Full-domain Safety' concept gives Geely's products the confidence to face established European and American car companies when going global.

From 'Product Output' to 'Value Output'

May overseas export sales 85,144 units, reaching a new high again. Behind this number, Geely's globalization strategy has entered the 'deep water zone'.

In the past, Chinese car companies going global were often seen as synonymous with 'cost-performance ratio'. But now, ZEEKR 7X became the best-selling luxury pure electric SUV in markets such as Mexico and Malaysia, Geely Star Wish topped the charts in markets such as Brazil and Indonesia. This shows that what Geely exports is not just products, but a set of 'Chinese Value' including design, intelligence, and safety.

Strategic cooperation with the England National Team, becoming the 2026 World Cup (Mexico/Canada/USA) broadcast partner, these moves seem to be marketing, but are actually a global resonance of brand values. The fighting, transcendence, and team collaboration in sports spirit aligns perfectly with Geely's brand core of 'Great due to joy' and 'Born Global'. Geely is using a subtle yet impactful way to make global users produce emotional identification with Chinese brands.

What did Geely do right?

While writing this article, I repeatedly thought about a question: In the fierce competition of 2026, why could Geely maintain year-on-year and month-on-month double growth for three consecutive months?

The answer may be hidden in the strategic synergy of 'One Geely'. Geely did not let each brand fall into internal friction, but built a multi-level matrix covering mainstream, high-end, and luxury. Each brand has a clear positioning, and at the same time can share the technical dividends of the group in three-electric, intelligent driving, and safety architecture.

More importantly, Geely maintained a kind of 'long-termism' stability. Whether it is continuous investment in the CMA architecture, or iteration of Thor hybrid technology, or refining the Qianli Haohan intelligent driving system, Geely did not seek success in haste, but was waiting for the 'critical point' of technology. When the market returned to rationality from frenzy, those solid technical reserves became the sharpest weapons.

Move Towards the New, Not Just Cars

Looking back at the 2026 Chinese automotive market, the first half of new energy is drawing to a close, and the second half of intelligence has just opened.

Geely's May performance report is not just a victory in sales, but also a victory in technology route. It tells us that the essence of the automotive industry has not changed: Good products are always the core, the ultimate purpose of technology is to serve people

From the Hangzhou Bay manufacturing base, to Italy's race tracks, to Australia's streets, Geely Automobile is telling a new story about 'China Intelligent Manufacturing' to the world with a steady and powerful pace. In this story, there are no exaggerated slogans, only respect for technology, sincerity to users, and the purest love for the 'car making' matter.

When technical belief becomes a habit, the explosion of sales is just a natural result. For Geely, 238,000 units is just a new starting point, the true stars and seas are still ahead.

On May 28, the all-new Geely Xingyuan officially launched, offering 410km Yearning Edition, 410km Riding the Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition four models, with a limited-time launch rights price of 61,800 Yuan - 91,800 Yuan. The 410km version can choose a 310km range configuration, with a price reduction of 7,000 Yuan. Placing a major deposit and locking the order before June 30, 2026, you can enjoy 3,000 Yuan super trade-in cash, plus ten layers of purchase gifts, including 5-year highway elevated NOA service, charging pile and installation, and three-electric lifetime warranty, etc.

Strategic Significance for Geely

The launch of the all-new Geely Xingyuan is a key step for Geely to consolidate its advantage in the pure electric small car market. Since Xingyuan launched in October 2024, delivery volume exceeded 700,000 units in 573 days, selling one unit per minute, winning the 2025 China car market overall sales champion, and ranking top 3 in global new energy sales in Q1 2026.

This update not only continues Xingyuan's hot sales momentum but also further amplifies Geely's technical advantages in the pure electric small car field. Through comprehensive upgrades in five dimensions, Geely is redefining the value standards of pure electric small cars, making "High Quality and Good Price" a distinct label for the Geely Galaxy brand.

On the global market level, Xingyuan has landed in over 30 countries and regions, performing brightly in markets like Brazil and Thailand. The launch of the all-new Xingyuan will further enhance Geely's influence in the global new energy market, making "Made in China" pure electric small cars go to more countries.

Multi-dimensional Competitiveness Analysis

Compared to the old model, the all-new Xingyuan achieves full series range upgrades, 310km upgraded to 410km, 410km upgraded to 480km. It also brings over 100 product power upgrades, including core technologies such as G-TCS 2.0 anti-slip system, CST 2.0 comfortable braking, and Xingrui AI Cloud Power 2.0.

Regarding the intelligent cockpit, high-spec models are equipped with the Dragon Eagle One chip, 16G+128G large storage, adding CarPlay support and EVA assistant. Regarding assisted driving, the Qianli Haohan H3 solution is introduced, supporting highway NOA and all-scenario automatic parking.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Xingyuan's advantages are very prominent. It is the only model in the class with standard rear drive independent suspension, CATL cells, and liquid-cooled temperature control system.

Regarding driving control performance, 80.7km/h Moose test and 130km/h Hook test scores far exceed the class average. Regarding space, the 2650mm wheelbase brings a quasi-B-level riding experience, and 36 flexible storage spaces are even leading in the class.

Regarding intelligent configuration, the Galaxy Flyme Auto 2 system and Qianli Haohan assisted driving H3 solution are leading among same-price models. Especially the Unbounded Space function, supporting 200+ cloud applications, the experience far exceeds class competitors.

Core Highlights in Actual Vehicle Use Scenarios

The all-new Xingyuan adopts the "Smiling Front Face" design, paired with eight ice cream car colors, looks great. 1.15 aspect ratio and floating roof design create a low and wide body visual effect.

The interior adopts an enveloping two-tone design, with Taro White and Starry Grey two color schemes, outstanding texture. 4135×1805×1570mm body size brings over 85% super large yield rate. Rear longitudinal space is 1452mm, flat floor design, three passengers are not crowded.

The Galaxy Flyme Auto 2 intelligent cockpit system has smooth operation and is easy to get started. It supports dual-zone voice interaction, visible anywhere, speak anywhere. The Unbounded Space function can run 200+ apps in the cloud without occupying local storage.

3.3kW external discharge function meets camping power needs. 70L dual pneumatic support rod front trunk can hold a 20-inch suitcase. 10L super large passenger drawer can hold three laptops. These practical configurations perfectly solve daily vehicle storage pain points.

The all-new Xingyuan adopts a rear-engine rear-drive layout, 410km model equipped with 58kW motor, 480km model equipped with 85kW motor. 0-50km/h acceleration is 3.9s, ample power, sufficient for city commuting.

Regarding range, 480km CLTC range, room temperature actual range fulfillment rate exceeds 100%. 30%-80% DC fast charging takes only 19 minutes, full power start in coffee time. Xingrui AI Cloud Power 2.0 can intelligently manage energy to improve range performance.

The all-new Xingyuan adopts a five-vertical eight-horizontal Star Armor Cage Body, 3.4 times roof compression strength. Successfully challenged front 50km/h and side 55km/h continuous collision, occupant cabin structure intact, battery pack did not smoke or catch fire.

Regarding battery, all-series standard Guardian Battery Safety System and Battery Doctor BMS3.0, 18 temperature sensors monitor cell temperature in real-time. Regarding active safety, AEB active braking can stop at 120km/h speed, AES emergency avoidance can complete steering avoidance at 130km/h speed.

Full Text Summary

The all-new Geely Xingyuan with a starting price of 61,800 Yuan brings product power far exceeding expectations. Comprehensive upgrades in five dimensions further enhance its competitiveness in the pure electric small car market.

From the perspective of actual vehicle use scenarios, the all-new Xingyuan performs excellently in design, space, configuration, power, safety, etc. Especially the rear drive independent suspension driving experience, CATL cell three-electric system, Galaxy Flyme Auto 2 intelligent cockpit, and Qianli Haohan H3 assisted driving, all brought a tier-up experience to users.

For Geely, the all-new Xingyuan is not just a volume-selling model but also a manifestation of brand technical strength. It proves with actual actions that pure electric small cars can also have good driving control, high safety, and intelligent experience.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Geely Xingyuan is undoubtedly a highly competitive product. Its launch will further promote the upgrade of the pure electric small car market, allowing more consumers to enjoy high-quality new energy travel experience.