Under the spotlights of the 2026 Chongqing Auto Show, Deepal Auto played an ace card that is enough to rewrite the rules of the 150,000-level SUV market. The all-new Deepal S07 Huawei Qiankun LiDAR Edition Extended Range model officially launched, with a limited-time price of 154,900-171,900 Yuan, coupled with the Huawei Qiankun ADS 4 Pro Enhanced Version Laser Smart Driving standard across all trims, pulling high-end intelligent driving once firmly fixed at the 300,000-level price range into the car buying budget of ordinary families.

This is not a simple new car launch, nor is it a continuation of a new round of price wars. When the entire industry is shouting "Intelligence Equality", when the 150,000-level market has already sporadically seen LiDAR vehicle models, Deepal S07 used the combination of "Extended Range + Standard Laser Smart Driving Across All Trims" to truly burst through the last layer of paper windows between high-end technology and the mainstream market. Its arrival marks that the competition in China's new energy vehicles has formally stepped into a new stage of "Value Inclusion" from "Price Involution".

Smart Driving Equality Final Circle: 150,000-Level Shifts from "Optional" to "Standard"

Just a year ago, LiDAR + City High-End Smart Driving was still firmly an exclusive tag for vehicles over 250,000. A 150,000-level home SUV providing basic L2 assistance was already considered a "conscientious configuration". Consumers wanting complete city scenario navigation, LiDAR redundant perception, either had to grit their teeth to add budget for high-end cars, or could only accept a "amputated version" smart driving. "Intelligence Equality" seemed more like a marketing slogan floating in the air.

The market trend in 2026 has completely shifted. From Huawei announcing the ADS system descending to the 150,000-level, to BYD, XPeng, etc., all releasing high-end smart driving to entry-level models, a wave of industry-wide smart driving inclusion is accelerating. Brands like Leapmotor, Qiyuan, Trumpchi, etc., have successively arranged LiDAR vehicle models in the 150,000-level, but most are limited to high-spec versions, or only pure electric models equipped. The extended range version has always been out of reach for full-function laser smart driving.

The breakthrough of Deepal S07 lies here: It is the first 150,000-level medium SUV to achieve "Pure Electric + Extended Range" dual power all versions standard laser smart driving. A fusion perception system composed of 27 sensors covers fully commuting scenarios such as complex roundabout navigation, unprotected left turns, narrow lane encounters, without a "low spec version", without an "option package", entering the trim level means full configuration. This means, 150,000-level home car users do not have to choose between "fuel-saving mileage" and "high-end intelligence" for the first time — Extended Range's no anxiety + Laser Smart Driving's full scenarios, one step complete.

From "High-spec Optional" to "Standard Across All Trims", it seems to be just a difference in configuration strategy, but in fact it is a fundamental shift in industry logic: When intelligent driving changes from a "premium selling point" to a "entry-level standard", the intelligent pass line of the 150,000-level market is pulled up completely. Next, vehicle models without full-function smart driving will gradually lose competitiveness in the mainstream consumer market.

Involution Enters Deep Water Zone: Comparing Experience After Parameters

If there was only smart driving release, Deepal S07 might only be a "biased best-seller". But the real lethality of this car lies in that it has rolled the competition of 150,000-level home SUVs from paper parameters into the deep water zone of real experience.

For a long time, the involution of home SUVs stopped at the "pile configuration" stage: comparing screen sizes, comparing mileage numbers, comparing seat functions, consumers were dazzled, but the actual driving texture was almost the same. When refrigerators, televisions, and big sofas became industry standards, product homogenization became more and more serious, and users' decision focus also began to shift: Compared to flashy gimmicks, they care more about whether fuel consumption is low enough, whether the chassis is stable enough, and whether long-distance is worry-free enough.

Deepal S07 precisely hit this demand change. Equipped with the Hyper Extended Range 2.0 system, the fuel consumption with low battery at 100km is as low as 3.8L, CLTC pure electric range 300km, comprehensive range up to 1,385km, daily commute pure electric coverage, long-distance travel no range anxiety; even rarer is, the new car all trims standard FSD+HRS variable adaptive suspension, this in the past was a configuration only for vehicles over 200,000, directly putting the steady texture of "braking not nodding, cornering not leaning" into the 150,000-level.

This is exactly the next competitive direction of the home SUV market: shifting from "parameter involution" to "experience inclusion". Users do not want longer range numbers, but fuel saving and peace of mind in real scenarios; not harder chassis parameters, but comfort and stability on all road conditions. Deepal packs the chassis texture of high-end models, extended range technology into the 150,000-level price range, essentially redefining the value standard of home SUVs — the destination of cost-performance ratio is always quality-price ratio.

From Domestic to Global: The Second Half Narrative of Chinese Auto Companies

At the Chongqing Auto Show, the Portuguese National Team theme booth earned full attention. Binding the 2026 World Cup top sports IP is just a footnote to Deepal's global layout. Many people didn't realize that when the domestic market fell into stock competition, Deepal had long expanded the battlefield to the global.

Its brand's Deepal S05 has entered more than 70 countries and regions globally, cumulative sales broke through 220,000 units, won German iF Design Award, Thailand Automotive Award, and other international honors. This May, it topped the pure electric compact SUV sales list, winning three consecutive championships. From 100,000-level entry pure electric to 300,000-level flagship six-seater, 6 models cover all scenario travel, Deepal's global product matrix is formed.

More worth noting is, Deepal's overseas expansion has long left the "low price high volume" primary stage. Independently developed Hyper Power Super Integrated Electric Drive, 45 months to achieve million units off the line, system operating efficiency 94.13% firmly stays at the global first place; Golden Bell Battery won the State Science and Technology Progress Second Prize, 600,000 km attenuation no perception. These independently developed core technologies are the confidence for Deepal to fight in the global market. As the vanguard of Changan's "Inclusive of Ten Thousand Rivers" Plan, Deepal's path is exactly the new paradigm of Chinese new energy vehicle companies' globalization: from product output to technology output, from cost-performance competition to brand power competition.

Conclusion: The Essence of Equality is the Victory of Technology Scalability

Some say Deepal S07 is a "Price Butcher", but rather than saying it is fighting a price war, it is better to say it is realizing the value of technology inclusion. High-end technology release has never relied on car companies making a loss to give benefits, but relied on technology maturity and scale effects to reduce costs. The million units mass production of Hyper Power Electric Drive, the scale application of Huawei Qiankun solutions, Changan system's supply chain integration capability, together support the possibility of 150,000-level standard laser smart driving.

The first half of China's new energy vehicles, competed on speed, scale, and range; the second half, competes on intelligence inclusion, technology accumulation, and global landscape. The launch of Deepal S07 is exactly the landmark event marking the opening of the second half: true industry leaders have never made technology expensive, but have made technology universal; not appreciating oneself alone in the high-end market, but letting mainstream users all enjoy technology dividends.

When laser smart driving becomes the 150,000-level standard, when Chinese car companies stand firm in the global market relying on technology, what we see is not just the explosion of a new car, but the confidence of China's automotive industry moving upward. And this industry reconstruction triggered by "equality", the ultimate beneficiary is always every ordinary consumer.

 The prestige of domestic automakers can no longer be hidden!

On June 1, Changan Automobile released an impressive performance report: Delivered 209,100 units in May! Among them, 70,700 units were delivered overseas, surging 38% year-on-year; NEV deliveries totaled 92,400 units, increasing 5.8% year-on-year.

🌍Going global at full speed, another move in the European market

The 2.0 version of the globalization "All Seas Gather" plan unleashed another big move—Changan officially became the Global Official Partner of the Portuguese National Football Team. This move directly placed "China Smart" beside European giants, maximizing the prestige!

⚡️All sub-brands performing exceptionally well, one outperforms the other

Changan Qiyuan: Delivered 34,528 units in May. The star model, all-new Q05, launched in Thailand with orders exceeding 3,000 in 3 days, becoming a huge hit in the Southeast Asian market.

Deepal: Sales totaled 33,243 units in May, a 30% year-on-year increase. Overseas cumulative sales from January to May reached 28,704 units, surging 167% year-on-year—this is the true "ceiling of overseas growth speed".

Avatr: Delivered 7,336 units in May. The Avatr 07L just appeared in the MIIT announcement, equipped with Huawei Qiankun ADS 5 in the first batch, leaving tech enthusiasts unable to sit still.

Changan Gravity: Delivered 48,900 units in May. The CS75 PLUS & Eado Blue Whale Super Engine dual cars launched, purchase price starting from 79,900, ICE car fans rejoiced: "Fuel consumption cut in half, truly great!"

Changan Kaicheng: Delivered 21,100 units in May, NEV sales increased 21% year-on-year.

🧠 Dual-wheel drive of Tech + Energy, Changan bet right

Intelligence: The self-developed "Polaris Navigation End-to-End Technology" is coming to mass production soon, the "Beidou Polaris 2.0" plan achieves another victory.

New Energy: The Blue Whale Super Engine dual cars have started deliveries across thousands of stores in hundreds of cities, fuel consumption of Blue Whale vehicles directly halved—the "Shangri-La" plan is truly delivered.

🔥 One sentence summary: Domestic competition is fierce, overseas market is ruthless, Changan's move is worth your like!

In the 150,000-class new energy compact SUV market, Deepal S05 gains significant attention due to outstanding product capabilities and global layout. Many consumers are concerned about how this car performs in reality. This article will objectively interpret it from three major dimensions: quality, reputation, and after-sales service, combining official information to provide reference for car selection.

Sturdy workmanship and materials, stable overall vehicle quality performance

Vehicle quality is the core of family cars. Deepal S05 relies on mature manufacturing processes and multiple safety inspections, with reliable overall quality performance.

The three-electric system is the core highlight of this car. The entire series is equipped with CATL cells and Gold Armor battery technology, maintaining a zero spontaneous combustion record to date. The vehicle offers two battery capacity versions, paired with technologies such as Micro-core High-frequency Pulse Heating and Stepless Power Control, resulting in charge-discharge conversion rates higher than the industry average. The battery passes new national standard safety inspections and CATARC NESTA 6-Dimensional Electric Safety Certification, has a long cycle life, small battery decay after 600,000 km driving, and good long-term usage stability.

The body uses a 78% high-strength steel-aluminum mixed structure, with ultra-high-strength steel in key areas. Combined with CTV Body-Battery Integration and 7700T large die-casting process, the body rigidity is excellent, also reducing interior noise issues. The original Yuanli Super Integrated Electric Drive equipped on the car has been verified by nearly 190,000 units, running smoothly. In addition, the car won J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV First Place, and professional institutions also recognize its quality. In daily use, vehicle core component failures are rare, only some users feedback high-speed wind noise, small interior noises, etc., which do not affect driving safety.

Double harvest in sales and awards, overall market reputation is positive

Market sales, industry honors, and owner feedback together constitute the real reputation of Deepal S05.

In terms of sales, the global cumulative sales of this car have exceeded 220,000 units, with monthly sales consistently breaking 10,000. Domestic sales rankings are high, and overseas markets also perform brightly, ranking first in the number of registrations for the same category of models in Spain for two consecutive months. Orders in regions such as Pakistan and Thailand are outstanding. Currently, the vehicle is sold in more than 70 countries and regions worldwide. The huge user base confirms market acceptance.

Relying on design, performance, and intelligent configurations, Deepal S05 has won multiple domestic and international awards, including the German iF Design Award, Thailand Car of the Year Award, Chile Best Recommended Model, etc. Its comprehensive strength has been affirmed by professional institutions at home and abroad.

From the actual experience of car owners, 620km CLTC range can meet daily commuting needs. The entire series 3C supercharging can complete 30%-80% recharging in 15 minutes, effectively alleviating range and recharging anxiety. 2880mm wheelbase brings spacious seating space, multi-spec storage space is very practical, intelligent cockpit and driving assistance systems also adapt to daily travel.

Perfect service system, considerate and comprehensive after-sales guarantee

Perfect after-sales service can effectively reduce the concerns of new energy vehicle owners. Deepal S05 relies on a mature service network to provide owners with a full-process guarantee.

Regarding warranty policies, the first owner of a non-commercial vehicle can enjoy a lifetime warranty for the three-electric system. After transfer or mileage exceeds the standard, there is still long-term warranty coverage. At the same time, the brand sets clear replacement standards for battery decay, eliminating users' concerns. Offline service outlets are widely covered, and maintenance and repair can be completed nearby in most domestic cities. Pure electric models have simple maintenance items and affordable costs. The first owner can also enjoy free basic maintenance rights. Store technicians are all trained specifically, the professionalism of three-electric maintenance is strong, and parts supply is stable.

In addition, the brand is equipped with 7x24 hours nationwide road rescue, and failures can be handled in time. With the exclusive APP, owners can book maintenance online and view repair progress. The vehicle also supports remote OTA upgrades, reducing the frequency of offline store visits. Lifetime free data, charging station installation and other value-added services also further improve the convenience of vehicle use.

Combining quality, reputation, and after-sales in three major dimensions, Deepal S05 is a pure electric SUV with balanced comprehensive strength in the 150,000-class segment. The quality of the vehicle's core components is stable, having undergone dual inspection from the market and professional institutions; supported by sales and awards at home and abroad, user reputation leans positive; with a perfect warranty and service network, it can safeguard long-term vehicle use. If daily use is mainly for city commuting and short trips, and you value range, space, and high cost-performance, this car is worth a test drive.

 The prestige of domestic automakers can no longer be hidden!

On June 1, Changan Automobile released an impressive performance report: Delivered 209,100 units in May! Among them, 70,700 units were delivered overseas, surging 38% year-on-year; NEV deliveries totaled 92,400 units, increasing 5.8% year-on-year.

🌍Going global at full speed, another move in the European market

The 2.0 version of the globalization "All Seas Gather" plan unleashed another big move—Changan officially became the Global Official Partner of the Portuguese National Football Team. This move directly placed "China Smart" beside European giants, maximizing the prestige!

⚡️All sub-brands performing exceptionally well, one outperforms the other

Changan Qiyuan: Delivered 34,528 units in May. The star model, all-new Q05, launched in Thailand with orders exceeding 3,000 in 3 days, becoming a huge hit in the Southeast Asian market.

Deepal: Sales totaled 33,243 units in May, a 30% year-on-year increase. Overseas cumulative sales from January to May reached 28,704 units, surging 167% year-on-year—this is the true "ceiling of overseas growth speed".

Avatr: Delivered 7,336 units in May. The Avatr 07L just appeared in the MIIT announcement, equipped with Huawei Qiankun ADS 5 in the first batch, leaving tech enthusiasts unable to sit still.

Changan Gravity: Delivered 48,900 units in May. The CS75 PLUS & Eado Blue Whale Super Engine dual cars launched, purchase price starting from 79,900, ICE car fans rejoiced: "Fuel consumption cut in half, truly great!"

Changan Kaicheng: Delivered 21,100 units in May, NEV sales increased 21% year-on-year.

🧠 Dual-wheel drive of Tech + Energy, Changan bet right

Intelligence: The self-developed "Polaris Navigation End-to-End Technology" is coming to mass production soon, the "Beidou Polaris 2.0" plan achieves another victory.

New Energy: The Blue Whale Super Engine dual cars have started deliveries across thousands of stores in hundreds of cities, fuel consumption of Blue Whale vehicles directly halved—the "Shangri-La" plan is truly delivered.

🔥 One sentence summary: Domestic competition is fierce, overseas market is ruthless, Changan's move is worth your like!

On May 22, Deepal Auto announced in Lisbon, the capital of Portugal, that it has officially become the global official partner of the Portuguese national team. On site, Deepal Auto delivered its compact pure electric SUV Deepal S05 to the team and simultaneously launched a 1000-kilometer European long-distance test for the model.

According to official information, the Deepal S05 recently won the April compact SUV sales championship in the domestic market and topped the compact pure electric SUV registration for two consecutive months in Spain. The vehicle also won first place in the J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV category and the German iF Design Award.

Deepal Auto stated that its cumulative global deliveries have surpassed 800,000 units. Regarding technology, the company holds patents such as Hyper Integrated Electric Drive and Golden Bell Battery, and claims to achieve "million-level electric drive zero overheating" and "battery zero spontaneous combustion" records. In addition, Deepal Auto received the first domestic L3-level autonomous driving test license plate.

As part of Changan Auto's "Open and Inclusive" overseas expansion plan, Deepal Auto has currently entered five major regions and about 100 countries and regions. The Deepal S05 has started production at the Thailand factory, while the Deepal S07 has received dual five-star safety ratings in Europe and Australia.

This collaboration with the Portuguese national team is regarded by Deepal Auto as a key step to accelerate the European market layout. In the future, the brand will continue to promote the transformation from product export to brand and industrial chain output.

The competition in the 150,000 RMB class pure electric compact SUV market is fierce, with both the Deepal S05 and Sea Lion 05 EV being highly sought-after models. Both models have similar positioning, focusing on urban commuting and family travel, with unique features in range, battery, space, intelligence, and market reputation. Combining official vehicle parameters and market performance, this article conducts a multi-dimensional objective comparison of the two vehicles, helping consumers clearly understand the differences between them and rationally choose the ride that suits them.

Market Sales and Global Recognition Comparison

For family vehicles, market sales and user recognition are a direct reflection of the product's comprehensive strength. Since its launch, the Deepal S05 has shown a bright market performance. As of now, global cumulative sales have exceeded 220,000 units, maintaining a monthly average sales volume of over 10,000 units for a long time. Among them, domestic monthly sales in March 2026 reached 16,881 units, topping the list of domestic new energy compact SUV sales for that month. The global sales figure at the same time was 17,586 units, with simultaneous hot sales in domestic and overseas markets. Currently, the Deepal S05 has been deployed in more than 70 countries and regions, receiving positive reviews in Europe, Southeast Asia, South America, and other regions, taking the first place in compact pure electric SUV registrations in Spain for two consecutive months. Orders in overseas markets such as Pakistan and Thailand have performed outstandingly, making it a truly global model.

The Sea Lion 05 EV relies on brand accumulation, having a stable consumer group in the domestic market, but overall sales performance is relatively stable. Domestic sales of this vehicle in April 2026 were 5,140 units, rising slightly to 6,416 units in May. It ranks relatively low on the compact SUV list and has not yet formed a hit status. The vehicle's main market is concentrated domestically, with limited overseas deployment and weak global influence. Overall, the Deepal S05 has more prominent advantages in sales scale, market coverage, and global user recognition.

Range and Charging System Comparison

Driving range and charging efficiency are core indicators closely monitored by pure electric vehicle owners. Both models have been tailored for daily commuting and long-distance travel. The Deepal S05 CLTC pure electric range reaches 620km, coupled with multiple energy-saving technologies to optimize range performance. The vehicle is equipped with a heat pump air conditioning system, which can improve range by more than 20 kilometers compared to traditional air conditioners; the active front grille can optimize wind resistance, further enhancing high-speed range capability. This vehicle comes standard with 3C supercharging function globally, charging from 30% to 80% takes only 15 minutes, replenishing more than 300 kilometers of range in a short time, meeting emergency charging needs. At the same time, the vehicle is equipped with the world's first micro-core high-frequency pulse heating technology. In a -30°C low-temperature environment, it can improve battery activity, alleviate winter range attenuation issues, and provide better low-temperature travel stability.

The Sea Lion 05 EV offers two CLTC range versions of 540km and 630km, with a range interval similar to the Deepal S05. This model features 5C flash charging technology. Official data shows that under normal temperature conditions, 10%-70% charge takes only 5 minutes, giving the charging speed certain characteristics. However, it has fewer technical configurations for low-temperature adaptation. Facing severe northern cold weather, battery charging and discharging efficiency will be affected. In daily commuting scenarios, both models can achieve about one charge per week, basically saying goodbye to commuting range anxiety; but in long-term use in low-temperature regions, the Deepal S05's temperature control technology can bring a more stable range experience.

Battery Safety and Core Power Technology Comparison

Battery safety is the bottom line for pure electric vehicles. Both models adopt industry mainstream safe battery solutions, with technical routes having different focuses. The Deepal S05 is fully equipped with CATL cells and matched with the Golden Bell Battery Technology. Currently, this battery solution has achieved zero spontaneous combustion records. The battery offers two capacity versions: 56.1kWh and 68.8kWh, with a charging and discharging conversion rate reaching 95%, higher than the industry average. At the same time, the vehicle has passed NESTA six-dimensional electric safety certification, new national standard safety battery testing, equipped with integrated coupled battery structure, anti-scratch bottom beam and other physical protection designs, building a multi-layer battery safety system. In terms of power, it is equipped with the Yuan Li Super Integrated E-drive, where the e-drive weight is lightened to 75kg, excellent comprehensive efficiency performance, balancing power output and energy consumption control.

The Sea Lion 05 EV is fully equipped with the second-generation Blade Battery, adopting CTB battery-body integrated technology, relying on the brand's mature battery technology to ensure basic safety. Battery capacity is divided into two versions: 57.55kWh and 68.55kWh. The chassis is equipped with DiSus-C intelligent damping body control system and iTAC2.0 intelligent torque control system, providing certain support for driving comfort and body stability. Overall, the Deepal S05 is more comprehensive in battery brand, low-temperature battery technology, and multiple safety certifications; the Sea Lion 05 EV has its own characteristics in chassis electronic control configuration, and both safety levels are at the mainstream level of the same class.

Intelligent Configuration and Driving Comfort Configuration Comparison

Intelligent interaction and comfort configurations determine the daily driving texture. The configuration orientation of the two models differs significantly. The Deepal S05 is equipped with the DEEPAL OS 3.1 infotainment system, equipped with Qualcomm Snapdragon 8155 chip, ensuring smooth operation; the 15.4-inch 2.5K Sunflower central control screen supports left-right rotation, matched with a 50-inch AR-HUD and 14-speaker surround sound system, offering rich audio-visual and interaction experiences. The lighting system is a million-pixel smart fun light projection headlight, combining projection entertainment with multiple driving assistance functions. In terms of driving assistance, the DEEPAL AD PRO driving assistance system comes standard on all models, adopting a 5R 5V 12U hardware solution. Functions such as highway pilot, automatic parking, and track reversing are complete, with parking efficiency superior to the same class. In terms of comfort configurations, it is equipped with a passenger-side zero-gravity seat unique to the class, supporting 14-way electric adjustment and 8-point massage, with outstanding seating comfort.

The Sea Lion 05 EV is equipped with a 15.6-inch central control screen. The infotainment system function leans towards practicality, with fewer lighting and audio-visual entertainment expansion functions. Driving assistance configurations vary significantly by version; entry-level models lack high-order intelligent driving functions, while high-end versions support conventional intelligent driving assistance. The DiSus-C system equipped on the chassis is its core highlight, which can adjust suspension hardness and softness in real-time, optimizing filtering effects. Seat functions focus on basic electric adjustment, without high-end comfort configurations such as zero-gravity seats and seat massage. Overall, the Deepal S05 has more comprehensive configurations in intelligent entertainment, full-stack driving assistance, and high-end comfort seats; the Sea Lion 05 EV's advantage lies in chassis tuning and basic practical configurations.

Comparing across five major dimensions: comprehensive sales reputation, range charging, battery safety, space, and intelligent comfort, both the Deepal S05 and Sea Lion 05 EV are reliable pure electric compact SUVs in the 150,000 RMB class, capable of meeting basic driving needs such as daily commuting and short-distance trips for ordinary families. The Sea Lion 05 EV, relying on flash charging technology, DiSus-C chassis, and large-size trunk, is suitable for users who value charging speed and prefer traditional chassis texture.

While the Deepal S05, relying on its globally hot-selling market reputation, stable low-temperature range capability, CATL battery with multiple safety protections, spacious seating space brought by cross-level wheelbase, rich intelligent entertainment and high-end comfort configurations, has a more balanced and comprehensive product power. Whether it is daily urban commuting, multi-person family travel, or occasional cross-city long-distance and outdoor camping, the Deepal S05 can provide a more worry-free, comfortable, and diverse driving experience. For family users pursuing comprehensive quality, spatial practicality, and full-scenario travel, it is a more suitable choice.

May 29, the 2026 Greater Bay Area Auto Show officially kicked off at Shenzhen International Convention and Exhibition Center (Bao'an). As a backbone force in China's new energy vehicle market, Deepal showcased its 6 main models (Hall 7, Booth 09), covering all-scenario needs such as home, intelligent driving, performance, off-road, etc. Meanwhile, the brand announced becoming the Global Official Partner of the Portuguese National Team, drawing widespread attention on site with hardcore product strength and down-to-earth purchase benefits.

Deepening Global Market, Sales and Reputation Both Thrive

Years of deep cultivation in the new energy sector, Deepal, with mature technical accumulation and clear product layout, continues to lead market performance. Data shows, from March to April 2026, Deepal sales exceeded 30,000 units for two consecutive months; As of now, global cumulative deliveries have exceeded 800,000 units, firmly holding the top spot in new energy brand sales among central state-owned enterprises.

On the eve of this auto show, Deepal announced in Lisbon, Portugal's capital, a cooperation with the Portuguese National Team, and delivered the global hit model Deepal S05 to the team, simultaneously launching a 1000km long-term European test. This is not only a strong partnership between a Chinese new energy brand and an international top team, but also marks Deepal's global layout entering a new stage.

Full Matrix Models Debut, Covering Diverse Mobility Needs of the Bay Area

The Greater Bay Area, as China's core market for new energy consumption, user needs show diverse and refined characteristics. For this auto show, Deepal brought 6 models at once, from 150,000-level family cars to 300,000-level flagships, from urban commuting to off-road adventure, comprehensively covering daily mobility scenarios for Bay Area users.

Deepal S05: Global Hit SUV, Worry-free Choice for Home Commuting

As Deepal's 'Global Major Product', Deepal S05 broke 10,000 monthly sales after launch, Global cumulative sales exceeded 200,000 units, and won international honors such as the German iF Design Award and Thailand Car of the Year Award.

The car focuses on safety, durability, long range, and fast charging, all series equipped with CATL cells and Golden Bell Battery, Adapting to Shenzhen's hot and rainy climate; CLTC range reaches 620km, Supporting 3C Super Charging, Charging from 30% to 80% in 15 minutes, No range anxiety for daily commuting or weekend trips.

Deepal L06 Max: First Choice for Performance Handling, Young People's 'Driving Fun'

Facing young users pursuing handling feel, Deepal L06 Max equipped with magnetorheological chassis same as 3 million level supercars, Precise steering, delicate vibration filtering, Whether navigating cities or racing mountain roads, bringing a smooth driving experience.

In addition, this car is equipped with integrated large die-casting technology, CLTC range up to 670km, Accelerates to 100 km/h in 5.9 seconds, Balancing performance and practicality, A rare 'handling-oriented' family car in the 150,000 level.

Deepal S07 Huawei Qiankun Laser Edition: High-level Intelligent Driving Downgraded, Calmly Handling Complex Road Conditions

The intelligent leader of this auto show — Deepal S07 Huawei Qiankun Laser Edition, Popularizing high-level laser intelligent driving configurations to mainstream prices. This car is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Edition, Equipped with Laser Vision Limera, Supporting urban/highway full-scenario NCA assisted driving, Can easily handle Shenzhen rush hours, old city narrow alleys, and other complex road conditions.

Regarding range, CLTC range reaches 630km, Paired with 3C Super Charging, Cross-city travel also doesn't require frequent charging, Is the intelligent driving first choice for urban highly educated crowd.

Deepal S09: Flagship Large Six-Seater, Home and Business Both Covered

Positioned as a smart flagship large six-seater SUV, Deepal S09 precisely matches the dual needs of multi-child families and business reception in the Bay Area. Interior adopts three-row six-seat layout, Industry-first middle row sliding dual zero-gravity seats And integrated smart mobile central island, Space is flexible and changeable.

In terms of power, pure electric range 310km, Supporting 5C Super Charging, Charging from 30% to 80% in 10 minutes; Standard equipment for Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit, Balancing luxury feel and intelligence.

Deepal L07: 150,000 Level Intelligent Driving Family Car, Good Partner for Commuters

As the only sedan in the 150,000 level with Huawei Qiankun Intelligent Driving standard across the entire series, Deepal L07 perfectly fits the commuting needs of Greater Bay Area commuters. Equipped with new generation Yuanli Super Collection Electric Drive, Pure electric range 660km, Extended range 1500km, Highway intelligent driving coverage exceeds 99.2%, Effectively relieving driving fatigue on Guangzhou-Shenzhen, Dongguan-Shenzhen intercity highways.

At the same time, all series standard Golden Bell Battery, Cumulative vehicle installation of 700,000 units with zero self-combustion record, Safe and reliable, Is the 'worry-free choice' for daily commuting.

Deepal G318 Worry-Free Crossing Edition: Rugged Off-road Style, Unlocking Diverse Outdoor Fun

Breaking the boundary between hardcore models and city cars, Deepal G318 Worry-Free Crossing Edition equipped with dual-motor true four-wheel drive, two mechanical differential locks, and all-terrain driving system, Can easily conquer Northern Guangdong mountainous areas, outdoor wilderness, and other complex road conditions.

At the same time, class-exclusive air suspension, CDC damping, and active magic carpet system, And ensures smooth and comfortable city driving, Suitable for outdoor enthusiasts who like weekend camping and long-distance self-driving.

Auto Show Exclusive Benefits, Sincere Appreciation to Bay Area Consumers

In addition to the full lineup of good cars, Deepal also brought substantial purchase benefits this time, Lowering user purchase thresholds.

Event time is from May 29 to June 14, Users, on top of the manufacturer's original basic rights, Can additionally enjoy:

Placing an order gives Deepal Mall value 1,000 Yuan Sapphire, Can redeem original factory products; Shenzhen area purchase users, additionally enjoy Compulsory Traffic Insurance free benefit.

No complex rules, no hidden traps, Truly achieving 'Great cars, affordable price, complete benefits', Letting Bay Area consumers visit the show, choose cars, enjoy discounts in one step.

Rooted in User Needs, Continuously Creating High-Value Mobility Experiences

From the perspective of product layout, Deepal's 6 models precisely enter four core scenarios: Home, Performance, Intelligent Driving, Off-road, Not stacking redundant configurations, Only focusing on user real needs; From the perspective of technical strength, Whether it is the intelligent system deeply cooperating with Huawei, Or self-developed three-electric and chassis technology, All verified by the market, reliable and durable.

The Greater Bay Area as Deepal's key strategic market, This auto show is both a concentrated display of product strength, And also an opportunity to get closer to users and give back to users. In the future, Deepal will continue to be based on user needs, With more mature technology, richer products, more substantial benefits, Bringing consumers high-value smart mobility experiences.

Currently, the 2026 Greater Bay Area Auto Show is still ongoing (before June 7), Welcome to visit Shenzhen International Convention and Exhibition Center (Bao'an) Hall 7 Booth 09, Experience the hardcore strength of Deepal full series models up close, Grasp the opportunity to buy cars.

Good cars are not expensive, benefits are in place. From May 29 to June 7, the 30th Greater Bay Area Auto Show is held at Shenzhen International Convention and Exhibition Center (Bao'an). As a backbone in China's new energy vehicle field, Deepal Automotive unveils 6 star models with great impact, with the brand genes of 'Technology, Sports, Young', bringing a car feast integrating cutting-edge technology and ultimate experience to consumers in the Greater Bay Area.

On May 22, Deepal Automotive officially announced becoming the global official partner of the Portuguese National Team. At the announcement site in Lisbon, the capital of Portugal, Deepal Automotive delivered its global flagship product Deepal S05 to the team and simultaneously launched the 1000km European long-distance test driving ceremony.This is not only a strong alliance between a Chinese new energy vehicle brand and a European champion team, but also Deepal Automotive's 'Home Court Declaration' sent to the world with the posture of 'Young, Technology, Sports', marking that the brand's deep cultivation of Europe and global layout has entered a new milestone.

Sales Momentum Leads, Deepal Speed Validates State-Owned Enterprise Strength

Data is the best endorsement. Since 2026, Deepal Automotive's market momentum has continued to explode, with sales breaking the 30,000 mark for two consecutive months in March-April, and multiple main models firmly in the forefront of the sub-segment. As of now, Deepal Automotive's global cumulative deliveries have broken 800,000 units, firmly holding the top sales position in new energy vehicles among state-owned enterprises. This is not only a report card, but also market recognition of Deepal's technology route, providing solid purchasing confidence for Greater Bay Area consumers.

The Greater Bay Area is the core market for domestic new energy vehicle consumption and also a strategic area where Deepal Automotive focuses its layout. At this auto show, Deepal Automotive not only fully displays its technical foundation in all-scenario mobility but also launches June-exclusive purchasing benefits for Bay Area consumers, reducing the threshold for car purchase with real discounts, allowing citizens to visit the show, choose cars, and enjoy huge benefits in one step.

During the event period from May 29 to June 14, users can additionally stack exclusive gifts beyond the original manufacturer benefits: placing an order gives a 1000 Yuan Sapphire worth from Deepal Mall, which can be used to exchange for original factory car premium products, matched at will; additionally, car buying users in the Shenzhen area can additionally enjoy the waiver benefit of compulsory traffic insurance.

Deepal S05: Global Best-selling SUV, First Choice for Bay Area Family Travel

As a fashionable flagship product created by Deepal Automotive for the global market, Deepal S05 has achieved double harvest in market performance and reputation. It not only breaks the 10,000 monthly sales since launch, but global cumulative sales have exceeded 200,000 units, and it has won many international authoritative honors such as the German iF Design Award and Thailand Annual Car Award. It is a globally best-selling model that lives up to its reputation. The car series is equipped with CATL battery cells and Golden Bell Battery, full safety protection, adapting to Shenzhen's hot and rainy summer climate environment. 620km CLTC ultra-long range is sufficient to meet daily commuting needs. With 3C supercharging technology, power can be recharged from 30% to 80% in 15 minutes. Weekend self-driving to Bay Area surrounding cities such as Huizhou and Zhuhai is also no pressure.

Deepal L06 Max: Magnetorheological Chassis Support, Hardcore Interpretation of Driving Control Essence

Deepal L06 Max, which focuses on ultimate driving control experience, has maintained a high sales position for two consecutive months with outstanding product performance, favored by young users pursuing driving fun. The model is equipped with a 3 million-level supercar same magnetorheological chassis, precise steering, excellent vibration filtering performance. Whether traveling through Shenzhen city main roads, or galloping on Pearl River Delta mountain roads, it can bring a smooth and free handling feeling. The standard Golden Bell Battery on the full series has accumulated 700,000 vehicles, always maintaining a zero spontaneous combustion record, escorting every trip with reliable quality.

New Deepal S07 Huawei Qiankun Laser Version: High-level Perception Hardware Downwards, Calmly Traveling Complex Road Conditions

The new Deepal S07 Huawei Qiankun Laser version breaks the price barrier of high-end intelligent assisted driving, popularizing high-level laser intelligent assisted driving configurations to mainstream price ranges. The vehicle is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Edition and All-Dimensional Anti-Collision System, capable of calmly dealing with Shenzhen Futian CBD morning and evening peak traffic, Nanshan Park dense roads, old city narrow streets and alleys, etc. complex road conditions. With 630km CLTC long-range coupled with efficient energy replenishment technology, cross-city travel range has no worries, fully meeting Bay Area users' diverse travel needs.

Deepal S09: Smart Flagship Large Six-Seater, Business and Home All-Round Support

Positioned as a flagship large six-seater SUV, Deepal S09 accurately matches the vehicle needs of high-net-worth groups in the Bay Area, covering both family travel and business reception two scenarios. The vehicle pure electric range is 310km, equipped with 5C supercharging technology, only ten minutes needed to complete 30%-80% charge replenishment, energy replenishment efficiency leads peers. Whole vehicle full series standard Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit, realizing driving assistance, human-vehicle interaction full dimension intelligence; industry first middle row slideable double zero gravity seats, integrated intelligent mobile center island, combined with variable space modes, whether weekend family camping leisure, or business travel picking up and dropping off guests, can bring comfortable, luxury riding experience.

Deepal L07: Smart Family Sedan Benchmark, Commuting Good Partner for Office Workers

'Technology Smart Enjoyment Mid-size Sedan' Deepal L07, integrates trendy design, powerful power and full-domain intelligence, is a strong contender in the 150,000 Yuan level sedan market. It is equipped with new generation Yuanli Super Integrated Drive and Intelligent Extended Range System, power is sufficient and energy consumption performance is excellent. As a sedan with standard Huawei Qiankun Intelligent Driving on the full series in the same price range, its highway intelligent driving coverage rate exceeds 99.2%, when driving on Guangzhou-Shenzhen, Dongguan-Shenzhen and other intercity highways, it can effectively alleviate long-distance driving fatigue. With 20-way all-dimensional anti-collision system, layered protection guards daily commuting safety, perfectly fitting the vehicle needs of Greater Bay Area office workers.

Deepal G318 Worry-Free Traverse Version: Outstanding All-Terrain Capability, Explore Outdoors At Will

Deepal G318 Worry-Free Traverse version breaks the boundary between hardcore models and city vehicles, capable of handling outdoor traversal and adapting to city commuting. The vehicle is equipped with dual motor real four-wheel drive, two mechanical differential locks and all-terrain driving system, passage and rescue ability outstanding, easily conquer Northern Guangdong mountainous areas, outdoor wilderness, etc. complex road conditions; same level unique air suspension, CDC shock absorption and active magic carpet system, can also let the vehicle maintain stable and comfortable driving on city roads. Whether it is weekend teaming up to go to Dongxichong coastline hiking traverse, or long holiday opening long-distance self-driving, this model can accompany throughout the journey, unlocking diversified travel fun.

Establishing in the market with quality, returning to users with sincerity. For a long time, Deepal Automotive has always adhered to user-centered, relying on mature car-making technology, rich product matrix, creating high-value, high cost-performance travel vehicles. At this Greater Bay Area Auto Show, Deepal Automotive combines hardcore products with exclusive benefits, sincerely returning to the great consumers in the Bay Area. At present, it is the golden period for mid-year car purchasing. Whether you prefer sports driving control, intelligent technology, home utility or outdoor off-road, you can find adapted solutions here. Welcome to Shenzhen International Convention and Exhibition Center (Bao'an) Deepal Automotive booth 7-09, experience the hardcore strength of the full series models at close range, seize the opportunity to buy a car, and start a new smart travel life.

To be honest, the 150,000 RMB pure electric compact SUV market is now extremely competitive, with various models competing on the same stage, and price wars becoming the norm. However, consumers have long moved beyond the misconception of "only looking for low prices"; vehicle quality and overall comprehensive strength are the key factors in car selection. In this crowded track, Deepal S05 stood out with its solid strength and firmly occupies the top position in the market.

According to the latest May 2026 domestic compact SUV sales list, Deepal S05 topped the charts again, successfully securing the three consecutive monthly sales championships from March to May, becoming the unquestioned leader in this popular niche segment. Data speaks volumes: the vehicle's global sales in May reached 18,866 units, a year-on-year surge of 102.71%. Since launch, it has maintained a strong monthly sales performance exceeding 10,000 units. As of the end of May, cumulative global sales have surpassed 220,000 units, steadily growing from a new car into a phenomenon-level global hit.

Flipping through the retail list for 120,000 to 180,000 RMB pure electric compact SUVs immediately shows its dominance. Deepal S05 leads by a significant margin with domestic retail sales of 10,306 units, leaving the second place by more than 3,000 units, leaving behind a host of strong opponents such as AION i60, Platinum 3X, Sea Lion 05EV, and others. Ranking at the top for three consecutive months is not an accidental short-term explosion, but the best proof of the product's hard strength being consistently online.

When competitors are engaging in fierce price wars, Deepal S05 has taken a different path: refusing to follow low-price involution, focusing on honing product power, and winning over consumers with tier-spanning experiences, successfully shifting from "price war" to "value war". For ordinary family car owners, the four biggest worries when buying a pure electric vehicle are nothing more than: false range claims, slow charging, reduced range in winter, and unsecured driving safety. Deepal S05 precisely hits these user pain points, achieving leading standards in its class for every aspect.

Range and recharging are the foundation of pure electric vehicles. The entire Deepal S05 series is equipped with CATL battery cells and the Golden Bell Battery, with a maximum CLTC pure electric range of 620km, fully sufficient for daily commuting and weekend short trips, and long-distance travel requires no frequent charging station searching. More thoughtfully, the entire vehicle series comes standard with 3C supercharging technology, charging from 30% to 80% takes only 15 minutes, enough to recharge with the time it takes to drink a cup of coffee, completely alleviating the general anxiety about recharging.

For the low-temperature range issues that Northern owners care about particularly, Deepal S05 has also provided a brilliant answer. It is equipped with the globally first-in-the-world micro-core high-frequency pulse heating technology, which has also won the Chinese Patent Gold Award. Even in extremely cold environments of -30°C, it can quickly raise the battery temperature, increasing vehicle power by 50% and accelerating charging efficiency simultaneously. Added to this is the standard heat pump air conditioning, significantly reducing winter energy consumption, no longer needing to fear electric cars being "halved" in winter, allowing users in both northern and southern regions to have a stable driving experience.

Safety is absolutely not ambiguous. The proportion of high-strength steel and aluminum in the whole vehicle reaches 78%, with the highest steel strength reaching 1,700 MPa. Paired with 7,700T large die-casting integrated aluminum alloy process, the body torsional stiffness is as high as 35,000 N·m/deg, and the body structure is solid and reliable. At the same time, the power battery successfully passed the safety inspection of the 2025 new national standard, and also obtained the CATARC NESTA 6-Dimensional Electric Safety Certification. Layered protection ensures safety for family trips. Solid hardware configuration makes owners feel extra safe when driving out.

Brilliant achievements are not limited to the domestic market. Deepal S05 has long started its global layout, truly achieving "leading domestically, blooming globally". Currently, this car has been sold to over 70 countries and regions, with future plans to expand to over 150 countries. In the European market, it took the first place in Spanish compact pure electric SUV registrations continuously in February and March, officially landed in Poland in May, continuously digging deep into core European markets; in Southeast Asia, Pakistan received over 2,000+ major orders in the first month of launch, with subsequent orders steadily rising.

Excellent product power has also received recognition from global professional awards. Domestically taking the first place in J.D.Power compact pure electric SUV, overseas winning Thailand, Chile, Federation of Automobile Journalists of Americas and many other authoritative awards, also winning the German iF Design Award, Turin Automotive Design Award and other international design awards. Recently, Deepal Auto became the global official partner of the Portugal National Team, Deepal S05 was officially delivered to the team, further amplifying the global influence of Chinese automobile brands with sports IP, showcasing the strength of Chinese intelligent manufacturing to the world.

Industry Review：

Three consecutive championships are just a phased result, not the end. In the highly competitive 150,000 RMB pure electric SUV market, Deepal S05 has set a new benchmark for Chinese new energy vehicle companies with continuously leading sales, comprehensive and balanced product power, and a global development strategy. It has proved with practical actions that relying on technological innovation and quality upgrades, without low-price involution, can also win the market and go global.

With the deepening of the global layout, we believe Deepal S05 will continue to refresh its results, continuously leading the compact SUV track, allowing more domestic and international users to see the hardcore strength of Chinese new energy vehicles, and writing a brand new chapter for Chinese car brands going global.