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At the 2026 Chengdu Auto Show, Chery brought two special new cars -- the Fulwin T7 defined as the "first native global car of the Intelligent Electric Era", and the new Arrizo 7 "developed according to global standards from the project initiation".
Just looking at product capability, they might not be stunning, but the signal behind them is crucial -- Chinese automakers have started building cars for more than 100 countries from the very first day of R&D, instead of building for the Chinese market first and then exporting. These two cars are just an introduction. Behind them is a rapidly lengthening global model catalog and a paradigm shift across the industry.
01
Domestic Car Market: Why We Must Look Outward
To understand the rise of global models, we must first see the current situation in the domestic market: If 2025 relied on policy support to maintain "record total volume", then entering 2026, as subsidies phase out and demand overdrawn appears, the slump has spread from profitability to sales levels.
The root cause of this round of fierce competition is not complicated: structural overcapacity, high product homogeneity, and weak demand growth combined, car companies can only exchange price for volume, finally conceding profits to consumers and channels.
In 2025, Chinese automobile production and sales hit a record high of 34.4 million vehicles, but this boom relied heavily on trade-in subsidies and purchase tax exemptions. Starting 2026, new energy vehicle purchase tax changed from exemption to half collection, compounded by earlier demand overdrawn, the market clearly cooled.
According to CPCA data, narrow-sense passenger car retail in July was about 1.506 million, down 18% year-on-year; retail in August is estimated at about 1.58 million, with a year-on-year decline widening to 21.7%; 1-7 month automotive consumption fell 13.2%. The only resilient segment is new energy, August retail penetration rose to about 65%, but fuel-powered cars shrink fast -- the total pie is shrinking while competition intensity rises.
As of mid-2026, the domestic car market slump is reflected simultaneously in sales, profits, and channels, with a continuing worsening trend. Stock competition, excess capacity, and product homogeneity patterns remain unchanged. Going outward has completely changed from an optional option to a mandatory one -- overseas markets are no longer just volume exports, but also profit exports and capacity exports.
02
What is a Global Model?
Global models are not a new concept. Toyota Corolla and Volkswagen Golf, which we are familiar with, are classic global models. Compared to this, the current wave of Chinese automakers has its uniqueness -- built on the technological gap of new energy and intelligence, compounded by the capability of multiple power routes in parallel and global regulation adaptation.
Shifting from "China Defined, Global Sales" to "Global Native + Regional Customization" is the development logic behind Chinese global models. Global market demands, regulations, and usage scenarios are brought upfront to the R&D starting point, rather than adapting after product finalization.
First is platform architecture. The same platform is compatible with pure electric / plug-in hybrid / extended range / fuel, Left-hand drive / Right-hand drive, multiple climates and regulation levels, covering more markets with fewer platforms. The competition of global cars is actually competition of platform reuse efficiency.
Regarding power routes, Chinese automakers adopted a dual-line strategy of "Pure Electric for Developed Markets, Plug-in Hybrid for Emerging Markets", hedging against global charging infrastructure differences and tariff barriers for pure electric models in some markets.
Regarding industry regulations, Chinese global models need to pre-install regulations like safety, emissions, data, battery passport at the R&D stage, shifting from passive response to certification to active benchmarking against the highest global standards.
Global models transform the complexity of targeting more than 100 countries from a sales challenge into R&D capability; upgrading globalization from a sales behavior into a systematic capability.
If the 1.0 Model of Chinese automaker exports outputs "cars", then the 2.0 or 3.0 Models output the "system for building cars".
03
What is the Difference Between Global and Non-Global Models?
Currently, many Chinese automaker models are going overseas, but the truly "Global Native" representative works concentrate on a few. Their common point is prioritizing global regulations, L/R drive, multiple power upfront at the R&D starting point; the difference lies in each automaker's unique global strategy.
SAIC MG's MG4 is based on the SAIC Star Pure Electric Dedicated Platform, designed by a China-UK team, with Global R&D, Global Quality, Global Sales, debuted in Europe in 2022. In 2024, its European sales broke 80,000, becoming Europe's best-selling Chinese pure electric car for a while.
Geely Galaxy E5/EX5 is based on the GEA Global Intelligent New Energy Architecture. L/R drive was designed concurrently from the initial development (most in the industry only make L/R and then modify for export). Named "Galaxy E5" domestically and "Geely EX5" overseas, as of early 2026, it covered 35 countries, is the A-segment pure electric SUV export champion, and received dual five-star safety ratings from Euro NCAP and ANCAP. It pushed platform reuse efficiency to the extreme.
As the first global model of the LEAP3.5 Architecture, Leapmotor B10 made its global premiere at the Paris Auto Show, developed according to European leading standards, whole vehicle compliant with regulations of 53 countries and regions, and chassis jointly tuned with Maserati team under Stellantis. Overseas leverage Stellantis channels and Spanish factory for implementation.
Dolphin G is BYD's first model developed specifically for Europe, benchmarked against Toyota Yaris and Renault Clio. BYD Vice President Li Ke once stated "This car is BYD's first model truly tailored for the European market, rather than based on a Chinese market model adjusted", marking BYD upgrading from "selling domestic hits (Yuan PLUS, Song PLUS)" to "forward development for regions".
As for Chery Fulwin T7 (Lepas L6), during R&D it completed surveys of more than 5,000 users in 15 typical countries, covered 95% of global road types, designed according to 2026 version E-NCAP, whole vehicle testing over 6 million kilometers. Overseas homologous car Lepas L6 launched in South Africa and Thailand before domestic version, being the latest carrier of Chery's multi-brand + deep localization strategy.
Proton e.MAS 7, exclusive for Southeast Asian market, Geely licensed the platform and technology of Galaxy E5 to Malaysia Proton, where Proton produced and sold under local brand and local factory.
The six models mentioned above represent different strategies for global models, including Global Platform (MG4, EX5), European High Standard Premiere (B10), Regional Exclusive Forward Development (Dolphin G), and Platform Licensing (e.MAS 7). Of course, despite different strategies, the R&D starting point targets the global market.
04
Automaker Overseas Expansion, Each Showing Their Unique Skills
Doing global models is the same, but trade-offs differ.
First is the difference between heavy assets and light assets. BYD built its own factories, fleet, charging network, moving the whole industry chain overseas, pursuing long-term control; Leapmotor, Xpeng, GAC leverage Stellantis channels, Magna OEM to enter with light assets, exchanging others' systems for speed and low risk. The former has high investment but deep moat, the latter is flexible but controlled by others.
Second is the difference between single brand and multi-brand. SAIC MG bets on one century-old European brand, using MG4 to break through Europe; Chery uses Tiggo, Omoda, Jaecoo, EBRO multi-brand layered coverage for different price points and markets, deriving multiple local identities from the same platform.
Finally is the difference between global models and regional exclusive. Geely, Leapmotor tend to one global model to rule the world, such as EX5 and B10, amortizing costs via platform reuse; BYD, Chery go further, forward developing exclusive models for specific regions including Dolphin G and Lepas, achieving a finer balance between platform and localization. Strategies have no high or low, each chose the route most suitable for them.
The current status of Chinese cars going overseas is coexistence of non-global and global models -- Tiggo 8, Song PLUS DM-i, Haval H6, Changan CS55, Wuling Bingo, etc., are typical of becoming famous domestically then exporting; Geely EX5, B10, Dolphin G, Fulwin T7, etc., are representatives targeting global from project initiation.
05
Overview of Chinese Automaker Export Data
After breaking 2 million in 2021, China's auto exports entered a super high-speed growth channel: 2023 overtook Japan to top global first with 4.91 million; 2025 reached 7.098 million, holding first place for three consecutive years; first seven months of 2026 exported 6.14 million more, July alone 1.043 million, standing at 1 million for two consecutive months, industry expectation full year could attack 10 million mark.
In five years, the scale of Chinese auto exports grew nearly 2.5 times, completing the leap from "million level" to "10 million level".
Structure wise, first seven months this year, Chinese new energy vehicle exports reached 2.909 million, up 1.2 times year-on-year, accounting for nearly half of total exports, of which July alone proportion exceeded 50% for second consecutive month.
Plug-in hybrid models are the biggest variable in new energy exports: on one hand can bypass EU countervailing duties targeting pure electric, on the other hand in Middle East, Latin America, Southeast Asia with weak charging infrastructure, can balance low energy consumption and no range anxiety, triggering dual-line strategy of "Pure Electric for Developed Markets, Plug-in Hybrid for Emerging Markets".
Enterprise level, Chery led 2025 with 1.344 million, BYD jumped to second with 1.054 million, SAIC 950,000 for third. As for first half of this year, Chery, BYD continued to lead by a landslide, Geely exports already exceeded 2025 full year.
Regarding export destinations, 2025 Mexico surpassed Russia for first time to become top destination country, first half of 2026 Russia fell back, replaced by Brazil, UK, Australia. Market diversification is very key for export business risk resistance, this is also the reason global models must possess multi-market adaptation capability.
06
Model Globalization, Impact Not Just Overseas
Global models target global, but also have不可忽视 impact and significance for domestic market.
Currently Chinese top automaker export proportion generally exceeds 40%, domestic price war "blood loss" is partially offset by overseas profits, favorable for industry profit repair and anti-involution policy effectiveness; capacity and R&D costs amortized by global market, relieving domestic stock competition pressure.
And after global standards lowered to domestic, Fulwin T7 designed according to 2026 version E-NCAP standards, underwent 6 million km verification entered market at 100,000-class price, equivalent to bringing global highest safety and quality standards downgraded to most competitive market segment, Chinese consumers can buy global standard products at lower price.
And for overseas markets, Chinese automakers are positively entering high regulation markets like Europe with products meeting global strictest regulations, "Manufacturing for Market" localization strategy transforms Chinese automakers from external operators to local industry participants, this is key to gaining political legitimacy in trade protectionism era.
It can be foreseen that Chinese automaker competition in overseas markets will also upgrade from single car price-performance to logistics, charging, after-sales, finance and brand system competition.
07
Jiashi Summary
At Chengdu Auto Show, Chery launched two global models, parameters perhaps not stunning, but native global car identity itself is also a microcosm of Chinese auto industry situation and ambition.
The essence of global models is internalizing global market complexity into enterprise R&D capability. Difference from old model is not where cars sell, but for whom cars are born.
From Corolla to Golf, every generation of global car in automotive history reshaped the industry structure of an era -- this time, the row of definers appeared Chinese automakers.
(END)
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會用 Honda HR-V 同 GWM Haval H6 嚟比較。呢兩款車喺價位同定位上都幾咁接近，而家我哋就由多個方面做一個詳細嘅對比，幫你節省咗做功課嘅時間。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，總共有 4 個版本，包 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900） 等。
GWM Haval H6 喺馬來西亞嘅 OTR 售價係 RM 139,750 - 139,750，總共有 2 個版本，包括 1.5L Turbo Standard（RM 140,000）、1.5L Turbo Premium（RM 155,000） 等。
睇落嚟，Honda HR-V 嘅起步價確實比 GWM Haval H6 平咗 RM 23,850。如果你預算有限，Honda 嘅入門版已經可以满足日常需要。但都要注意，平嗰幾千蚊，可能喺配備上面會有取舍，具體睇你嘅需要。
Honda HR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。
GWM Haval H6 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，呢兩款車都拿到唔錯嘅評級。不過 Honda HR-V 嘅 Honda SENSING (ACC, CMBS, LKAS, RDM) 同 GWM Haval H6 嘅 Basic 喺功能上有啲差異，如果你比較看重主動安全嘅話，可以仔細對比吓兩者嘅功能列表。
Honda HR-V 車身長 4500 mm，後備箱 450 L。
GWM Haval H6 車身長 4400 mm，後備箱 400 L。
空間方面，Honda HR-V 嘅車身比 GWM Haval H6 長咗 100 mm，車內乘坐空間會稍微寬裕啲，尤其係後座腳部空間。如果你經常載家人或者需要放嬰兒車，大少少嘅車身確實更實用。
Honda HR-V 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
GWM Haval H6 保修 7 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Honda HR-V 同 GWM Haval H6 都係馬來西亞市場嘅主流選擇，適合家庭用、日常通勤。如果你更加重視品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更加在意性價比同配備，嗰就揀配置更豐富嗰款。最後都建議兩款都去試駕，親自體驗先係最重要嘅。
總嘅嚟講，Honda HR-V 同 GWM Haval H6 都係馬來西亞市場好唔錯嘅車型。揀邊輛，關鍵仲係睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In the Malaysian SUV market, many buyers compare Proton X90 and Chery Tiggo 7 PHEV when choosing a car. Both cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X90 OTR price in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
Chery Tiggo 7 PHEV OTR price in Malaysia is RM 129,750 - 129,750, with a total of 2 versions, including 2025 1.5T 90km CSH (RM 129,750), What charging methods does the Tiggo 7 PHEV support? Can it be charged using a home power socket? (RM 117,478), etc.
From a price perspective, Proton X90 starting price is indeed RM 22,950 cheaper than Chery Tiggo 7 PHEV. If your budget is limited, Proton's entry-level version can meet daily needs. But note that the few thousand cheaper might involve trade-offs in features, it depends on your specific needs.
Proton X90 Safety Rating is 5★ (ASEAN NCAP), Active Safety Systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Chery Tiggo 7 PHEV Safety Rating is TBD, Active Safety Systems include Basic.
In terms of safety features, both cars have received good ratings. However, Proton X90's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Chery Tiggo 7 PHEV's Basic have some differences in functionality. If you value active safety, you can compare the feature lists of both.
Proton X90 Warranty 5 years/150,000km, Maintenance Interval Every 10,000km or 6 months.
Chery Tiggo 7 PHEV Warranty 3 years/100,000km, Maintenance Interval Every 10,000km or 6 months.
Proton X90 and Chery Tiggo 7 PHEV are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you value cost-performance ratio and features more, choose the one with richer configuration. In the end, it is recommended to test drive both, personal experience is the most important.
Overall, Proton X90 and Chery Tiggo 7 PHEV are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your homework, compare quotes from several car dealerships, and then test drive to make a final decision. Buying a car is a big matter, taking time to do research will never be wrong.
