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「 体系能力兑现价值 」
作者 | 甄 瑶
编辑 | 李国政
出品 | 帮宁工作室（gbngzs）
又一款新车，入局炙热的中大型六座SUV市场。
7月23日，武汉，东风奕派全新“华派黄金标准大六座”——东风奕派M8上市，限时权益价16.58万-20.58万元。
上市会现场，东风奕派营销事业部总经理余岳峰、华为智能汽车解决方案BU副总裁迟林春同台，解读这款车的核心优势——奕派M8之强，在于由奕派科技联合华为乾崑、宁德时代打造，这是它差异化竞争的关键。
“奕派M8舒享官”郁可唯登台献唱，以温润声线，呼应奕派M8舒适从容的定位，与用户一同见证20万元级家用SUV新价值标准诞生。
纵观行业，家用大六座赛道已告别单纯比拼参数，市场重心向全场景真实用车体验转移。
身处市场进化分水岭，奕派M8从亮相之初，就持续收获热度：5月首秀，车顶小蓝灯设计引发行业热议；6月预售，单日订单突破10000辆；7月接连拿下中汽中心12项权威认证——显然，这款车在上市前，就已完成多轮市场认知铺垫。
复盘来看，奕派M8今天的市场表现，并非单次营销的短期红利，而是上半年体系能力积蓄后的一场集中爆发。
数据显示，奕派科技今年6月交付23231辆，上半年累计交付132857辆，同比增长21%；海外销量大增186%，覆盖40余个国家和地区。
一年前，东风汽车启动乘用车业务全方位整合，成立奕派汽车科技公司，打通研、产、供、销、服全价值链，加速新能源转型。
今年上半年，奕派科技就已完成产品矩阵与体系实力的双重储备。此次奕派M8上市后，旗下风神品牌L8Y、L8+、L9等多款新品也将陆续推出。
从销量稳步爬坡、前沿技术持续装车，到品牌影响力突破、用户生态深耕，奕派科技向上转型的步伐，远比外界预判的更为决绝，其市场攻势也在持续加码。
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三路突围
上半年，新能源汽车市场价格战余温未散，行业整体增速慢了下来，多数品牌靠以降价换销量的打法硬撑。
奕派科技没有陷入短期流量竞争，而是围绕产品、品牌、用户生态这3条主线持续投入，每一个动作，都在为长期增长搭建骨架。
旗下奕派、纳米与风神品牌都同步迭代，形成从家用到个性化的完整产品矩阵。
其中，纳米系列承担国民纯电走量之责。纳米01累计销量破12万辆，稳居香港小型车销量榜首，一季度出口超3万辆，跻身小型纯电出海第一梯队；纳米01Cross、纳米06 智趣版陆续上市，以尺寸、配置差异化，扩容家用市场。
奕派品牌主攻中高端新能源市场。
3月，奕派007“闪现版”上市，主打猎装造型与驾控体验。5月，奕派007+推送城市NOA功能，搭载天元T200系统与地平线征程6M芯片，补齐高阶智能短板。
奕派008凭借越级空间与安全表现，蝉联懂**12万-18万级新能源口碑榜首，还入选央视“汽车风云盛典”代表车型。
东风风神则聚焦家用舒适赛道。风神L8拿下中汽中心“座椅舒适之星”与“零甲醛”双认证，满油满电续航实测高达2245公里。2026款风神L7EV完成4个维度进阶，重塑10万级纯电SUV价值标杆。
此间，海外销量高速增长，成为奕派科技第二增长曲线。
上半年186%的海外销量增速，证明奕派科技的产品力能适配全球多元市场，也表明品牌摆脱对单一市场的依赖，抗风险能力显著提升。
这一切最核心的底层改变，来自技术端硬核突破——这是奕派科技上半年最大的亮点之一。
制造领域，1.6万吨超大型一体化压铸设备量产投产，率先应用于全新车型，让车身部件减重10%-15%，同时大幅压缩生产时长，由此带来轻量化、安全与降本增效这三重突破，获《人民日报》点赞。
智能驾驶领域，5月，奕派与华为乾崑签署战略合作升级协议，从单一产品合作，深化为研发、车型、运营、推广全链路协同，明确年内推出3款合作车型，技术合作深度与广度全面升级。
此外，超1000km续航混合固液电池、L3级智能辅助驾驶等前瞻技术持续储备，为后续产品迭代预留了空间。
产品与技术，决定一个品牌的高度，而用户生态，则决定一个品牌的厚度。
上半年，奕派科技将用户运营从服务响应，升级为体系化的生态构建。
服务效率上，“111”快速响应机制落地。
用户问题10分钟响应、1小时出方案、1天完成闭环，诉求处理效率大幅提升。上半年，累计吸纳3万余份用户建议，通过3000场线下活动直连用户，落地200余项功能优化。用户反馈均直接进入产品迭代链路，带动客户满意度持续位居同级前列。
用户归属感上，发布用户IP—— “奕家人”和“风神绘客厅”。
“春日派对”系列活动走进十余城，配套五大服务承诺落地，官方认证车友会快速扩张。东风风神举办“风神绘客厅”，高管、研发团队与车主面对面，实打实的共创模式推动产品持续优化。
此外，连续开展5年的高考“光芒计划”、汉江生态保护公益行动、车展成交捐赠等举措，也让品牌跳出纯商业属性，树立有温度的公众形象。
用户生态的完善，不仅提升了复购与推荐率，更让奕派各品牌拥有稳定的基本盘，每一款新品上市都拥有用户信任基础。
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搭载华为乾崑技术的奕派M8
所有日复一日的默默深耕，最终都落在产品上。
最新上市的奕派M8，是奕派科技年度战略车型。它既是东风与华为乾崑深度合作的首个落地成果，也是奕派科技制造能力、技术储备、品牌定位的集中呈现。
在预售阶段，奕派M8就展现爆款潜质，开启预售后，仅24小时订单超过10000辆，成为20万级六座SUV市场最受关注的新品之一。
“截止到7月21日上午，我们店拿下30多单。”北京朝阳一家东风奕派4S店负责人对帮宁工作室表示，“这在全北京奕派店属于中等水平，最多的一家都干到50单了。”
他认为，用户愿意掏钱下单奕派M8，最认的是华为乾崑智驾，还有央企东风多年积累的造车硬实力。
奕派M8全系搭载华为乾崑技术体系，配齐“智能六件套”——首批搭载乾崑智驾ADS 5 Pro，配合HarmonySpace 5.2座舱系统、HUAWEI SOUND 21扬声器音响、乾崑车云、乾崑车控与鲸鳍通信，构成完整的智能出行解决方案。
包含舱内激光视觉Limera在内，乾崑ADS 5 Pro 配备27个智能感知硬件，覆盖全链路NCA辅助驾驶、全场景智能泊车与全维防碰撞系统。它以行、泊、护一体化能力，覆盖全出行场景，可稳定应对高速跨城与复杂城区路况。
座舱端，HarmonySpace 5.2采用全新MoLA Agent架构，具备主动感知与全链路响应能力，通过自然语音触发多设备协同操作，无需用户逐项手动设置。配备的16.1英寸3K华为车载智慧中控屏，支持超级桌面与应用无缝流转。
这些超凡智能体验，都依托东风汽车整车底层制造与三电能力落地。奕派M8搭载奕派金盾电池，采用16000吨一体化压铸电池包与宁德时代LFP高比能电芯，从结构与电芯层面，筑牢安全底线。
纯电版搭载800V碳化硅高压平台，CLTC续航600km，支持4C超快充，兼顾续航表现与补能效率。
空间与舒适性方面，奕派M8长超5米、轴距超3米，轴长比达60.3%，给三排六座布局带来充裕的乘坐空间。同时配备双头等舱座椅、双视界大屏、双门双向智能冷暖箱、50英寸AR-HUD，都准确对标家用场景的舒适需求。
从行业视角来看，奕派M8的意义，远不止奕派科技新增一款走量车型。
它标志着奕派科技已具备整合头部智能技术、落地前沿制造工艺的能力，在20万元级主流市场，打出具备标杆属性的产品。这款车既是奕派品牌向上的关键支点，也为其后续推出更高端车型，铺垫了技术与市场基础。
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一大波新车来袭
奕派M8上市，只是开端。
承接它的市场热度，下半年，风神和奕派两品牌将有多款重磅新品陆续登场，以超级产品矩阵，全面覆盖舒适家用、高阶智能、性能运动等细分赛道，并发起密集攻势。
东风风神将延续“舒适家用”的标签，同时向智能化、多场景方向延伸，推出3款定位互补的新品。
其中，风神L8Y聚焦家用舒适赛道，在座舱质感与驾乘体验上全面升级，目标直指同级最舒适座舱，进一步巩固风神在舒适细分市场的口碑优势。
风神L8+主打前沿智能科技，搭载高阶智驾系统，目标是同级最强智能辅助驾驶产品，填补风神在高端智能领域的空白。
风神L9则主打同级唯一真七座空间优势，精准覆盖商务接待与多孩家庭出行场景，向上拓展至更大尺寸的家用车市场。
凭借风神L8、L7EV打下的用户基础与渠道口碑，风神这3款新品上市后，将快速形成合力，覆盖10万-20万级家用市场。
奕派品牌则将持续深化与华为乾崑的技术合作，在奕派M8之后再推两款重磅车型，完善中高端产品矩阵。
据透露，下半年，满配华为乾崑六件套的奕派大五座SUV和性能轿跑，将分别登场。
其中，大五座SUV瞄准家庭用户高端需求，延续华为全栈智能优势，主打大空间与豪华质感，与六座定位的奕派M8形成场景互补。
性能轿跑则切入年轻运动市场，以操控与设计为核心卖点，承接奕派007系列打下的轿跑用户基础，进一步丰富产品谱系。
从猎装轿跑到家用六座，再到大五座SUV和性能轿跑，奕派品牌正快速覆盖各主流细分市场，且每款都有清晰的技术标签与用户定位，形成协同而非内耗的产品矩阵。
由此来看，“蓄势”成为奕派科技2026年上半场的核心关键词。13.3万辆销量是结果，产品矩阵迭代、技术落地、品牌破圈、用户生态深耕等，才是其底层支撑。
那些表面上分散的动作，最终为奕派科技构建起一套完整的体系化能力——既能造好车，也能做好品牌，还能留住用户。
进入下半年，奕派科技的关键词切换为“爆发”。奕派M8现已打响第一枪，预售破万验证了体系能力的市场价值。后续风神、奕派双品牌的多款新品，将把这个势能延续下去，形成持续的市场声量与销量贡献。
于奕派科技而言，2026年并非靠一款爆款赌运气的年份，而是体系能力兑现价值的一年。所有上半年筑牢的根基，将在下半年，转化为实实在在的品牌向上与市场增长。
In Malaysia's SUV market, many buyers compare Proton X50 and Toyota Yaris Cross when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to save you time on research.
The OTR price for Proton X50 in Malaysia is RM 89,800 - 113,300, with 4 versions in total, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The OTR price for Toyota Yaris Cross in Malaysia is RM 99,900 - 109,900, with 2 versions in total, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
In terms of price, the starting price of Proton X50 is indeed RM 10,100 cheaper than Toyota Yaris Cross. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that the cheaper price might mean sacrifices in equipment, depending on your needs.
Proton X50 is equipped with 1.5L 4-cyl, 105 hp power. Official fuel consumption 6.0 L/100km.
Toyota Yaris Cross is equipped with 1.5L 4-cyl, 105 hp power. Official fuel consumption 6.0 L/100km.
Both cars use the same powertrain, and the driving feel is basically the same for daily use. Fuel consumption is also similar, so no need to worry too much about this point.
Proton X50 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Toyota Yaris Cross safety rating is 5★ (ASEAN NCAP), active safety systems include TSS.
Both cars have the same safety rating, and safety features are quite complete in this class. New cars these days generally have good safety, so no need to worry too much about this.
Proton X50 uses 4WD drive system.
Toyota Yaris Cross uses FWD drive system.
Proton's 4WD and Toyota's FWD will feel different in handling, test drive comparison is recommended.
Both Proton X50 and Toyota Yaris Cross are mainstream choices in the Malaysia market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance and equipment, choose the model with richer configuration. Ultimately, it is recommended to test drive both, as personal experience is most important.
Overall, both Proton X50 and Toyota Yaris Cross are very good models in the Malaysia market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a major matter, spending time on research will never be wrong.
In the SUV market in Malaysia, many buyers will compare the Proton X50 and Toyota Yaris Cross when choosing a car. These two cars are quite close in price and positioning, so today we will make a detailed comparison from multiple aspects to help you save time on research.
The Proton X50 OTR selling price in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The Toyota Yaris Cross OTR selling price in Malaysia is RM 99,900 - 109,900, with a total of 2 versions, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
From the price perspective, the Proton X50 starting price is indeed RM 10,100 cheaper than the Toyota Yaris Cross. If your budget is limited, Proton's entry-level version can already meet daily needs. However, be aware that the few thousand ringgit cheaper might involve compromises on features, depending on your specific needs.
The Proton X50 is equipped with a 1.5L 4-cyl engine, 105 hp. Official fuel consumption 6.0 L/100km.
The Toyota Yaris Cross is equipped with a 1.5L 4-cyl engine, 105 hp. Official fuel consumption 6.0 L/100km.
Both cars use the same powertrain system, and the driving feel daily is basically no difference. Fuel consumption is also about the same, no need to worry too much about this.
Proton X50 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Toyota Yaris Cross warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Both the Proton X50 and Toyota Yaris Cross are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale price more, you can prioritize the one with better reputation; if you care more about cost-performance and features, then choose the model with richer configuration. In the end, it is recommended to test drive both, personal experience is the most important.
Overall, both the Proton X50 and Toyota Yaris Cross are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended that everyone do their homework, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a major event, spending time doing research will definitely not be a mistake.
In Malaysia's SUV market, many buyers compare Perodua Aruz and Mitsubishi Xforce when selecting a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Mitsubishi Xforce OTR price in Malaysia is RM 109,930 - 119,930, with a total of 2 versions, including 2026 1.5L Ultimate (RM 119,930), 2026 1.5L Urban (RM 109,930), etc.
From a price perspective, Perodua Aruz's starting price is indeed RM 37,030 cheaper than Mitsubishi Xforce. If your budget is limited, Perodua's entry-level version can already meet daily needs. However, note that the few thousand difference may involve trade-offs in features, depending on your needs.
Perodua Aruz is equipped with 1.5L 4-cyl, power 105 hp. Official fuel consumption 6.0 L/100km.
Mitsubishi Xforce is equipped with 1.5L Turbo, power 140 hp. Official fuel consumption 7.0 L/100km.
In terms of power, Mitsubishi Xforce's 1.5L Turbo has 35 more horsepower than Perodua Aruz's 1.5L 4-cyl. However, for daily city driving, both cars have sufficient power and won't feel underpowered.
Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include .
Mitsubishi Xforce safety rating is 5★ (ASEAN NCAP), active safety systems include MI-PILOT.
Both cars have the same safety rating, and safety features are quite comprehensive for this class. New cars nowadays have good safety, so no need to worry too much about this.
Perodua Aruz body length 4400 mm, trunk 400 L.
Mitsubishi Xforce body length 4400 mm, trunk 400 L.
Both cars have almost identical dimensions, with little difference in interior space. For this class of vehicles, daily use is more than sufficient.
Perodua Aruz warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Mitsubishi Xforce warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Overall, Perodua Aruz and Mitsubishi Xforce are both excellent models in the Malaysian market. Which one to choose ultimately depends on your personal needs and budget. It is recommended to do your homework, compare quotes from multiple dealerships, and then test drive to make a final decision. Buying a car is a major decision, spending time researching will never be wrong.
In the Malaysian SUV market, many buyers compare Perodua Aruz and Chery Tiggo Cross when selecting a vehicle. These two models are quite close in price and positioning. Today, we will conduct a detailed comparison from multiple aspects to save you time on research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Chery Tiggo Cross OTR price in Malaysia is RM 88,750 - 99,750, with 2 versions, including 2025 HEV 1.5L CSH (RM 99,750), 2025 1.5T Standard (RM 88,750), etc.
In terms of price, Perodua Aruz's starting price is indeed RM 15,850 cheaper than Chery Tiggo Cross. If your budget is limited, Perodua's entry model already satisfies daily needs. However, be aware that the saving of a few thousand might involve compromises on features, depending on your needs.
Perodua Aruz is equipped with a 1.5L 4-cyl, 105 hp. Official fuel economy 6.0 L/100km.
Chery Tiggo Cross is equipped with a 1.5L 4-cyl, 105 hp. Official fuel economy 6.0 L/100km.
Both cars share the same powertrain, so the daily driving experience is virtually identical. Fuel consumption is also similar, so you don't need to worry too much about this point.
Perodua Aruz body length 4400 mm, trunk 400 L.
Chery Tiggo Cross body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, and the interior space difference is minimal. Cars in this class are fully adequate for daily use.
Perodua Aruz adopts FWD drive method.
Chery Tiggo Cross adopts FWD drive method.
Both cars have the same drive method, both are FWD, daily driving feel will not differ much.
Perodua Aruz and Chery Tiggo Cross are both mainstream choices in the Malaysian market, suitable for families and daily commuting. If you prioritize brand reputation and resale value, consider the one with the better reputation; if you care more about value for money and features, choose the one with richer equipment. Ultimately, we recommend test-driving both models, as personal experience is paramount.
Overall, Perodua Aruz and Chery Tiggo Cross are both very good models in the Malaysian market. Choosing either one depends on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, and then test-driving before making a final decision. Buying a car is a significant matter, investing time in research will certainly pay off.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Aruz 同 Mazda CX-30 嚟做比較。這兩款車喺價位同定位上都幾接近嘅，今日我就從多個方面做一個詳細嘅比較，幫你省做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900）等。
Mazda CX-30 喺馬來西亞嘅 OTR 售價係 RM 122,409 - 146,409，一共有 4 個版本，包括 2025 2.0L High+ Premium（RM 146,409）、2025 2.0L High+（RM 138,409）、2025 2.0L High（RM 130,409）等。
從價錢嚟睇，Perodua Aruz 嘅起步價確實比 Mazda CX-30 平咗 RM 49,509。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要注意，便宜嘅那幾千蚊，可能喺配備上會有取捨，具體要看你嘅需求。
Perodua Aruz 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Mazda CX-30 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Mazda CX-30 嘅 1.5L Turbo 比 Perodua Aruz 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Aruz 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。
Mazda CX-30 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 i-Activsense。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算畀得好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Perodua Aruz 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Mazda CX-30 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣，呢方面唔使糾結。實際保養仲要看品牌嘅服務網絡同零件價格，建議去車友群問問真實車主嘅經驗。
Perodua Aruz 同 Mazda CX-30 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就選配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要。
總嚟講，Perodua Aruz 同 Mazda CX-30 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先去試駕先做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
乘聯會數據顯示，今年上半年，國內乘用車零售累計875萬輛，同比下滑20%；燃油車市場更是遭遇「雪崩」，6 月零售驟降39%。「價格戰」貫穿始終，行業利潤空間被大幅壓縮。
在一片哀鴻遍野中，有家車企交出了「不一樣」的成績單：6 月銷量25.79萬輛，環比增長15.8%、同比增長11%，連續 3 個月單月銷量突破 2 萬輛；上半年累計交付11.81萬輛，並連續 2 個月實現銷量同比、環比雙增長。佢唔係新勢力，也唔係自主品牌，而係悅達起亞。
如果把目光拉高至全球維度，起亞嘅市場表現更加震撼。2026 年上半年，起亞全球累計銷量163.1萬輛，同比增長2.7%，創上半年銷量新高。其中，獅铂拓界、賽圖斯分別以30.32萬輛和17.72萬輛，位列起亞單車型全球銷量前兩名。
全球品質：駛入上行之道
一邊係全球市場的高歌猛進，一邊係中國市場嘅逆勢突圍，現如今嘅悅達起亞，早已換咗一種思考方式：透過強化品牌形象、提升產品競爭力、拓展服務渠道、優化用戶體驗等舉措，展現出穩健嘅發展勢頭同強大嘅企業韌性。
今年上半年，悅達起亞率先推出全國「一口價」購車政策，把定價權歸於品牌，令消費者進店即享底價。以全球累計銷量超 800 萬輛嘅起亞新獅铂拓界為例，4 月煥新上市「一口價」低至10.99萬元起，主銷車型1.5T 尊貴版「一口價」僅12.49萬元。
除此之外，油卡補貼、購置稅減免等多重禮遇也相繼落地。以超值購車方案回饋中國消費者，悅達起亞切實降低咗購車門檻，令價格更透明。得益於此，悅達起亞多款明星車型銷量相比去年同期增長顯著，這亦印證咗佢哋全國「一口價」策略嘅有效性。
值得一提嘅係，傳承咗「Sportage」33 年歷史、5 代車型嘅起亞新獅铂拓界，相比舊款喺造型設計、空間體驗、智能科技、安全配置等維度上，實現咗 13 項配置升級，進一步滿足中國用戶對更舒適、更智能嘅出行需求。
更令人驚喜嘅係，起亞新獅铂拓界上市超 100 日，新车質量「零客戶投訴」，呢個唔係靠運氣，而係品控嘅力量，充分印證咗悅達起亞過硬嘅產品質量，同時亦彰顯咗悅達起亞第三工廠全球領先嘅製造水準與品控實力。
作為起亞全球核心生產基地，悅達起亞第三工廠全面對標國際一流製造標準，引入起亞全球質量管理體系（GQMS）、MES 製造執行系統、IQIS 生產完結系統等先進工具，搭建起覆蓋研發、製造到售後嘅全生命週期質量管理體系。
「全球品質」係悅達起亞刻喺每一顆螺絲釘上嘅標準：用高品質、高智能、高價值，回應中國用戶對品質出行嘅多元期待；依托全球統一研發製造體系與嚴苛驗證流程，令海内外消費者共享無差別嘅造車實力。
雙輪驅動：跑出增長曲線
內銷、外銷齊頭並進，係今年上半年悅達起亞嘅發展主旋律。截至目前，悅達起亞累計出口超 61.7 萬輛，出口銷售額突破67.9億美元，構建起由 EV5、獅铂拓界、賽圖斯、K5、索奈同煥馳組成嘅出口矩陣，覆蓋澳大利亞、墨西哥、沙特阿拉伯等全球 91 個國家同地區。
發動機出口同樣成績斐然，2026 年 6 月，悅達起亞出口發動機 7491 台，累計出口約 53.1 萬台，主要銷往俄羅斯、捷克、斯洛伐克、韓國、越南、馬來西亞、印度、哈薩克斯坦、土耳其等國家。
內銷穩住基本盤、出口打開天花板，這種「雙輪驅動」嘅格局，既能對沖國內存量市場嘅價格戰競爭壓力，又能依托規模化出口攤薄製造成本，形成內外市場相互反哺、風險分散嘅穩健增長閉環，成為悅達起亞逆勢狂飆嘅核心底氣。
除手握國內存量深耕與全球增量藍海兩條增長曲線外，悅達起亞喺渠道生態建設亦可圈可點。一方面，持續深化與聯合皇冠、藍池、江蘇智行、國奧、中弛代表嘅大型經銷商集團合作；另一方面，不斷強化服務網絡、推動標準服務下沉。
今年上半年，喺價格戰激烈、經銷商退網消息不斷嘅大環境下，悅達起亞新增咗 28 家網點，特別係 4 月與長久集團喺廣西打造嘅首家全球 SI 2.0 標準旗艦店，更係填補咗廣西地區高品質出行服務嘅空白。
健康嘅渠道，係悅達起亞可持續增長嘅根基；而服務上嘅提升，亦係決勝戰場之一。今年上半年，悅達起亞持續優化售前、售中、售後全階段服務生態。喺售前與售中環節，主要圍繞到店體驗、試乘試駕、簽約交車等關鍵觸點優化客戶體驗；喺售後環節，主要圍繞服務管理體系升級、服務質量管控優化、服務設施落地應用，提升服務體驗。
體育營銷：在地化情感連結
縱觀起亞體育營銷，恰恰與其內外銷雙輪驅動邏輯，形成咗精妙嘅鏡像呼應。2026 年美加墨世界盃激戰正酣，作為與國際足球聯合會（FIFA）合作近 20 年嘅官方合作夥伴，起亞為本屆賽事贊助咗 660 輛運營車輛。
除此之外，仲為中國消費者帶來一系列「世界杯聯名禮」，並針對新獅铂拓界、K3 同奕跑 3 款「一口價」車型提供購置稅補貼同油卡電卡贈送等權益，盡顯對中國消費者嘅滿滿誠意。呢波操作，直接將體育熱度轉化為到店流量，整個鏈路順理成章。
值得一提嘅係，作為 FIFA 長達 20 年嘅合作夥伴，起亞擁有喺全球範圍內揀選官方持球球童嘅獨家權益。喺本屆美加墨世界杯淘汰賽中，11 歲女孩劉舒婴作為唯一中國官方持球球童亮相，成為起亞打通全球體育資源、搭建中外青少年文化交流橋樑嘅鮮活縮影。
全球 IP 唔係貼標式贊助，而係可感知嘅權益落地。起亞喺把球童揀選權這種稀缺權益精準落喺中國人身上嗰一刻，就完成咗從贊助商到圓夢人嘅身份轉譯，令消費者摸到品牌嘅溫度。
除整合全球頂級賽事資源外，悅達起亞仲積極深耕中國本土體育賽事。迄至今止，悅達起亞已連續 6 年贊助鹽城馬拉松、連續 2 年成為「蘇超」鹽城隊嘅主贊助商，將品牌溫度延伸至賽場內外嘅每一位參與者。
本土賽事唔係湊數式參與，而係區域深耕嘅情感錨點。鹽城作為悅達起亞嘅大本營，深耕本土賽事本質上係做「社區品牌資產」，從而實現喺地化情感連結。
場記：等風來，唔如自成風
2026 年上半年，中國車市寒氣逼人，但悅達起亞卻用一份「同環比雙增長」嘅成績單告訴行業：真正嘅長期主義，唔係等風來，而係自成風。
從全球 163 萬輛嘅創紀錄半年銷量，到中國市場嘅逆勢突圍；從全國「一口價」重塑消費者信任，到出口業務打開增長天花板；從全球品質嘅製造底蘊，到全週期無憂嘅服務體驗——悅達起亞呢套組合拳，支撐企業走出低谷、築牢增長底盤。
深耕中國市場 24 年，悅達起亞累計收穫超 685 萬用戶信賴。未來，悅達起亞仍將喺品牌价值、產品品質、渠道網絡、服務體驗等維度上持續精進，為更多中國消費者帶來遠超期待嘅出行體驗。
In Malaysia's SUV market, many buyers compare Perodua Ativa and Mitsubishi Xforce when choosing a car. These two cars are quite close in price and positioning. Today, we will do a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Perodua Ativa in Malaysia is RM 62,500 - 73,400, with a total of 3 versions, including 1.0L Turbo X (RM 62,500), 1.0L Turbo H (RM 67,300), 1.0L Turbo AV (RM 73,400), etc.
The OTR price of Mitsubishi Xforce in Malaysia is RM 109,930 - 119,930, with a total of 2 versions, including 2026 1.5L Ultimate (RM 119,930), 2026 1.5L Urban (RM 109,930), etc.
From a price perspective, the starting price of Perodua Ativa is indeed RM 47,430 cheaper than Mitsubishi Xforce. If your budget is limited, Perodua's entry-level version can already meet daily needs. But be aware, that few thousand cheaper might involve trade-offs in features, specifically depends on your needs.
Perodua Ativa comes with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Mitsubishi Xforce comes with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Regarding power, the 1.5L Turbo of Mitsubishi Xforce has 35 more horsepower than the 1.5L 4-cyl of Perodua Ativa. However, for daily city driving, the power of both cars is sufficient, you won't feel it's lacking.
Perodua Ativa body length 4400 mm, trunk 400 L.
Mitsubishi Xforce body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, the interior space difference is not significant. For this class of car, daily use is completely sufficient.
Perodua Ativa uses FWD drive mode.
Mitsubishi Xforce uses FWD drive mode.
Both cars have the same drive mode, both are FWD, the daily driving experience will not have too much difference.
Perodua Ativa warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Mitsubishi Xforce warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
In summary, Perodua Ativa and Mitsubishi Xforce are both very good car models in the Malaysia market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your homework, compare quotes from several car dealers, and then test drive to make the final decision. Buying a car is a major event, spending time on research will definitely not be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Honda WR-V 同 Chery Tiggo 8 Pro 嚟做比較。呢兩款車喺價位同定位上都好接近，今日我哋就由多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。
Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900，一共有 4 個版本，包括 2023 1.5L V（RM 99,900）、2023 1.5L E（RM 95,900）、2023 1.5L S（RM 89,900） 等。
Chery Tiggo 8 Pro 喺馬來西亞嘅 OTR 售價係 RM 159,750 - 159,750，一共有 2 個版本，包括 1.6L Turbo Standard（RM 130,000）、1.6L Turbo Premium（RM 145,000） 等。
由價錢嚟睇，Honda WR-V 嘅起步價確係比 Chery Tiggo 8 Pro 平咗 RM 69,850。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千蚊，可能喺配備上有取舍，具體要睇你嘅需求。
Honda WR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING。
Chery Tiggo 8 Pro 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 Honda WR-V 嘅 Honda SENSING 同 Chery Tiggo 8 Pro 嘅 Basic 喺功能上有啲差異，如果你比較睇重主動安全嘅話，可以詳細比較吓兩者嘅功能列表。
Honda WR-V 車身長 4400 mm，尾箱 400 L。
Chery Tiggo 8 Pro 車身長 4400 mm，尾箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Honda WR-V 保修 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
Chery Tiggo 8 Pro 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Honda WR-V 同 Chery Tiggo 8 Pro 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，嗰就揀配置更豐富嗰款。最後定係建議兩款都去試駕，親身體驗先係最重要嘅。
總嘅嚟講，Honda WR-V 同 Chery Tiggo 8 Pro 都係馬來西亞市場好唔錯嘅車型。揀邊一部，關鍵仲要睇你個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先去試駕先做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
With the World Cup hype approaching, a powerful alliance crossing mountains and seas has written a new footnote in China's automotive globalization journey. Late at night on May 22 Beijing Time, Changan Automobile officially formed a global strategic partnership with the Portugal Football Association, becoming the global official partner of the Portugal National Team. This peak meeting between a Chinese car company and a top European football club is not only a cross-border resonance between sports IPs and car brands, but also a firm practice of Changan Automobile anchoring the globalization track, deeply cultivating the overseas market, and pushing China's smart manufacturing to sail the world.
With the global automotive industry competition entering a deep-water zone, the globalization of Chinese car companies has upgraded from simple product trade to a deep output of brand value and cultural concepts. As a new central enterprise card for China's automotive industry, Changan Automobile firmly promotes global layout with the strategic vision of "No Overseas, No Changan". This partnership with the Portugal National Team is precisely the key move to leverage top resources, break cognitive barriers, and achieve the leap from "product going overseas" to "value going overseas", demonstrating the hard power and grand vision of China's smart manufacturing going to the world.
Leveraging Top Football IPs to Precisely Break Overseas Brand BarriersIn the second half of globalization competition, simple product output has become difficult to break the inherent cognition of overseas markets towards Chinese brands. Changan Automobile targets football, this global common cultural language, choosing strategic cooperation with the European football powerhouse Portugal National Team, which can be described as a differentiated move to precisely break the situation. The Portugal National Team boasts world-class stars such as Cristiano Ronaldo, possessing a massive fan base in Europe, Latin America, and globally. Its top football IP's global influence and world-class value endorsement build a bridge for Changan Automobile to efficiently reach global audiences.
On the eve of the 2026 World Cup, Changan Automobile became the first Chinese car company to partner with a top European football national team. This move stepped out of traditional marketing dimensions, extending brand reach deeply into European core markets and radiation areas. At the event site, both parties jointly released the branded film "Sounds like Changan", successfully completing the first overseas delivery of the Deep Blue S05 plug-in hybrid model (PHEV) in Europe. Meanwhile, Changan Automobile also officially started the long-distance European testing of relevant PHEV models, comprehensively testing the vehicle's long range, fast charging, low energy consumption, and durability. With this opportunity, Changan Automobile not only achieved a leap in brand exposure but also used sportsmanship as a bond to break stereotypes of Chinese car brands in the overseas market, allowing global users to have a new understanding of Changan Automobile's brand value amidst the passion and struggle of football, paving the way for subsequent market deepening.
From Product Output to Value Resonance, Casting a Central Enterprise Going Overseas BenchmarkAs a new central enterprise, Changan Automobile actively responds to the national call for high-level opening up. Its globalization journey has long surpassed the primary stage of "selling cars overseas", but upgraded to a deep value fusion of "integrating locally, resonating in value". The spirit of team collaboration and never giving up contained in football highly matches Changan Automobile's persistent pursuit in technology R&D and quality polishing. Both sides joined hands to realize a peak meeting between a first-class enterprise and a first-class team.
This spiritual resonance is a vivid practice of Changan Automobile from "going out" to "going in". Relying on the advantages of the new central enterprise platform, Changan efficiently integrates global resources, with Blue Whale Supercharging Hybrid and Tianzhu Intelligent System as core technical support, creating a global product matrix combining quality and strength. In 2025, Changan's overseas sales reached 637,000 units, a year-on-year increase of 18.85%, accounting for over 20% of total sales; overseas deliveries in April 2026 surged by 69.9% year-on-year, leading the industry in growth rate. Behind the bright results lies the responsibility and commitment of Changan as a central enterprise. Changan Automobile can not only export quality products but also convey the spiritual power of Chinese brands moving upwards and towards newness, becoming a core card for China's automotive industry going global.
Deeply Cultivating Global Comprehensive Layout, Anchoring the Goal of a World-Class BrandFor Changan Automobile, signing the Portugal National Team is just an important part of its grand global landscape. Guided by the "Broad As the Sea" Plan 2.0, Changan adheres to the four major principles of "Long-term, Localization, Systematic, ESG Construction Integration", building a "152" global layout, promoting the transformation of globalization from a product trade-dominated model to a comprehensive model covering manufacturing, trade, investment, service, and ESG construction.
In terms of market and capacity layout, Changan's global sales network covers 118 countries and regions, with 1,124 overseas sales outlets; 22 overseas manufacturing bases have been built, with the Thailand Rayong New Energy Factory and Brazil Factory successively putting into production, adapting to local needs locally and practicing the concept of "In the Local, For the Local". At the product level, 41 car models have been launched cumulatively, covering fuel, pure electric, and plug-in hybrid categories. Deep Blue S05 and other models have been exported to Europe in batches, gaining widespread recognition from the international market.
Zoom In
Looking towards the future, Changan's goal is clear and firm: By 2030, overseas sales will double to 1.5 million units, striving for 1.8 million units, aiming to rank among the global automotive brand TOP10, and enter the regional world brand TOP5 in the Europe and Asia market. From the green field to the global track, Changan Automobile, with an open posture, central enterprise responsibility, and pragmatic courage, continues to broaden the boundaries of Chinese cars going overseas, letting the figure of China's smart manufacturing gallop globally, and letting the strength of Chinese cars resonate across the world. (End)
喺品牌成立五週年之際，阿維塔科技正邁入發展勢能全面釋放嘅新階段。目前，其累計銷量已突破 25 萬輛，喺高端智能電動車市場建立起穩固地位。伴隨產品矩陣嘅持續完善、核心技術嘅加速落地，以及海外布局嘅深入推进，阿維塔不僅實現咗整體盈利，更展現出強勁嘅增長韌性與品牌活力。作為華為引望嘅最大外部股東，阿維塔將持續受惠於智能生態嘅協同紅利，推動品牌向更高階發展。
成立五年嚟，阿維塔陸續推出咗阿維塔 11、12、06/06T、07 等多款車型，覆蓋 20 萬至 70 萬元價格區間。今年下半年，阿維塔仲會推出阿維塔 07L 及全新大六座旗艦 SUV，後者將行業首搭寧德時代凝聚態電池，進一步拉升產品天花板，拓寬市場覆蓋。按照規劃，到 2030 年，阿維塔將完成 17 款產品布局，全面覆蓋 SUV、轎車、MPV 等細分市場。海外拓展同樣進展迅速，自 2024 年出海嚟，阿維塔已進入全球 40 多個國家同地區，不僅穩居泰國高端電動車銷量榜首，喺阿聯酋亦奪得咗高端市場 10% 嘅份額，全球化布局初具規模。今年，阿維塔將正式進入歐洲市場，進一步加速全球高端市場滲透，計劃至 2030 年覆蓋超 110 個國家同地區，海外銷量佔比達到 40%。
品牌快速成長背後，係長安汽車對阿維塔戰略賦能嘅持續加碼。作為長安汽車高端化戰略嘅核心載體，阿維塔承擔住向上突破、打造全球化高端品牌嘅使命。今年 4 月，長安汽車宣佈阿維塔同深藍汽車開啓戰略協同，遵循「前端獨立、中後端協同、品牌獨立運營」原則，進一步提升阿維塔嘅戰略權重，集團全域資源或會持續向其傾斜。作為品牌群嘅「旗艦與標竿」，阿維塔喺品牌經營、渠道運營、用戶服務三大體系不變嘅同時，高端定位愈發穩固。協同落地後，效率與體系能力進一步放大，為品牌長期發展提供堅實後盾。
此外，阿維塔背靠長安、華為、寧德時代「三巨頭」嘅獨特優勢仍喺深化，構建起獨一無二嘅技術同資源壁壘。基於長安百年製造底蘊，阿維塔自研崑崙智慧增程、太行智控底盤兩大核心技術，迭代推出嘅太行智控底盤 2.0，以行業領先嘅分佈式電驅技術，實現安全與操控雙重進階。同時，阿維塔作為華為與寧德時代嘅「技術股東」，不僅享有最新技術嘅優先搭載權，更攜手夥伴從源頭定義每一項新技術。阿維塔作為華為引望最大外部股東，形成以資本為紐帶嘅利益共同體，持續享受發展紅利。寧德時代作為阿維塔第二大股東，始終將神行、驍遙、凝聚態等前沿電池技術優先搭載於阿維塔車型，確保產品力穩居行業前列。
站喺五週年嘅新起點，阿維塔——呢家年輕嘅「新豪華」品牌，正以更清晰嘅產品戰略、更深入嘅技術合作同更堅定嘅全球化布局，持續走穩「原創、智能、新豪華」嘅可持續增長之路。作為長安汽車嘅核心戰略資產，阿維塔正喺不斷夯實其面向未來嘅核心競爭力，釋放長期價值。
Announced last week that it will start using brand new race cars starting in 2027, this week the event kicks off its season.
May 22, Lamborghini Super Trofeo Asian Challenge is about to welcome the competition of the second round of the 2026 season. This is also the first time the Lamborghini Asian Challenge visits the Ningbo International Circuit. Although the grade is slightly lower compared to the Sepang International Circuit in Malaysia where the season opened in April, the challenge difficulty level of the Ningbo track is actually higher than the former.
The Lamborghini Super Trofeo Asian Challenge 2026 season opening round — Malaysia Sepang International Circuit is an FIA Grade 1 certified track. In comparison, the Ningbo International Circuit is an FIA/FIM Grade 2 certified track. Although the grade is slightly lower, the Ningbo track designed by the team of world-renowned designer Alan Wilson, the challenge difficulty is not low.
Sepang track is 5.543 km long, clockwise layout, max elevation difference 30 meters, total 15 corners (including a 927-meter hairpin turn), 8 straights; The Ningbo International Circuit put into use in 2017 is a counter-clockwise layout, max elevation difference 24 meters, total 22 corners (including 13 left turns, 9 right turns), changing corners combined with terrain drops, creates a big difference compared to the Sepang track which emphasizes high speed.
More corner challenges do not affect the drivers' confidence in competing. As the second round of the Lamborghini Super Trofeo Asian Challenge 2026 season, the main highlight is currently the Super Trofeo European race champion team Vincenzo Sospiri Racing (VSR) who leads the Pro championship. Drivers Liam Sceats and Gustaw Wisniewski from New Zealand, after winning the overall championship at the Sepang International Circuit, will face strong opponents from the PRO group such as Batmobile Racing, Bundang by Racegraph, Busan by Racegraph teams.
Among them, it is worth mentioning the Lamborghini Busan by Racegraph team lineup. Chinese driver Liu Zexuan will partner with 2000 Macau Grand Prix Champion André Couto, replacing the previous Qian Long and Kim Sangho combination. Liu Zexuan, since starting his racing career at age 26, has already achieved remarkable results in Asian GT events and Formula racing series.
Compared to the more exciting PRO group, the other two groups: PRO-AM group, AM group also each have highlights. Drivers who won the PRO-AM group championship in the first round will also face challenges from Adam Putera and Kumar Prabakaran who won the 2025 Lamborghini Super Trofeo European championship; The AM group highlights the solo driver Bertram Lau from the KAM LUNG Racing team, who tops the points table, and whether he can continue to maintain his form.
The Lamborghini Super Trofeo Asian Challenge second round will officially kick off on May 22. The first day is official practice. Qualifying starts at 10:20 AM on Saturday. The first race begins at 2:55 PM. The second race begins at 11:15 AM on Sunday.
After the Lamborghini Super Trofeo Asian Challenge lands at the Ningbo track for the first time, the 2026 season will have two rounds held in China. After competing at the Ningbo track, from September 4 to 6, the fifth round will start at the Shanghai International Circuit, followed by the sixth race and World Finals at the Monza circuit in Italy.
Author: Lu Jia
比亞迪正式發布 2026 年 5 月產銷快報，全品牌新能源汽車單月銷量 383453 輛，同比微增 0.26%，時隔十個月實現單月銷量同比轉正；其中乘用車交付 376990 輛，環比大漲 19.4%，一掃前期車型換代陣痛，呈現國內基本盤穩固、海外銷量狂飆、高端品牌全線放量的全新格局，在國內新能源內捲加劇、特斯拉 FSD 入華、自主新品密集上市的市場環境中，走出獨有的結構性增長路線。
王朝 + 海洋兩大主力品牌 5 月合計售出 330215 輛，佔據集團總銷量超八成，仍是比亞迪銷量壓艙石，全系列共 8 款車型單月銷量突破 2 萬台，產品從 5 萬入門代步到 20 萬家用 SUV 實現全覆蓋。
王朝網內部，元家族 56691 輛、宋家族 51370 輛。雙雙跨過五萬門檻，成為品牌兩大銷量支柱，兼顧家用代步與城鄉出行需求；秦家族緊隨其後交出 28360 台穩定表現，漢、唐系列月銷維持六千級體量，深耕中大型家用轎車、SUV 細分市場；全新車型夏處於市場培育期，單月交付 1810 台，後續隨渠道鋪開有望穩步上量。
海洋網增長勢頭更為迅猛，全系五款車型跨入兩萬俱樂部：海獅 42615 台、海豹 34117 台、海鷗 39919 台、海豚 22260 台、宋 PLUS 27755 台。其中海鷗憑藉 6-8 萬親民定價穩居入門代步銷冠，海獅作為全新走量車型上市即站穩四萬量級，補齊海洋網中型 SUV 產品空白，完善海洋產品梯隊佈局。從代步小車到緊湊 SUV，兩大主品牌依托 DM-i 混動與純電雙線技術，牢牢鎖住 15 萬以內國內主流家用市場份額。
方程豹同比暴漲 139.7% 品牌向上落地見效騰勢、方程豹、仰望組成的高端矩陣 5 月合計銷售 46489 輛，正式擺脫小眾定位，成為比亞迪品牌溢價與利潤增長新支點，打破自主品牌高端化難破局的行業魔咒。
越野品牌方程豹單月 30186 輛，同比暴漲 139.7%，創下品牌上市以來月度銷量新高，旗下鎦 7 單月 18280 台，豹 5、豹 8 穩定輸出，在 25-40 萬硬派越野細分市場持續擠壓合資、進口車型生存空間。
騰勢 5 月交付 16303 台，MPV 標桿 D9 售出 6721 台，Z9 系列近 6000 台，MPV、中大型轎車雙線發力，站穩豪華新能源賽道；百萬元級超豪華品牌仰望穩步爬坡，當月交付 286 台，同比增幅 105.8%，完成自主品牌天花板產品的市場驗證，形成從十幾萬家用、三四十萬越野、五十萬豪華 MPV 到百萬元級旗艦的全價格帶產品佈局。
5 月比亞迪乘用車和皮卡海外銷量 160177 輛，同比大漲 80.7%，出口佔全系總銷量突破 42%，創下品牌出海歷史新高，成為穩住 5 月整體銷量、實現同比轉正的核心驅動力。
東南亞、歐洲、拉美成為主力增量市場，海鷗、宋 PLUS、元系列持續登頂多國新能源熱銷榜單，SHARK 皮卡連續兩月單月出口突破 4000 台；依托泰國、巴西、匈牙利、烏茲別克斯坦四大海外整車工廠落地投產，本地化生產持續落地，規避關稅同時快速下沉終端渠道。在國內車市存量競爭、價格戰常態化背景下，高速擴容的海外市場有效對沖國內車型換代帶來的銷量波動，正式從補充市場升級為比亞迪核心增長引擎。截至當前，比亞迪新能源汽車全球累計銷量已經突破 1650 萬輛，全球化版圖持續拓寬。
智駕賦能產品迭代 下半年新品蓄力衝量5 月比亞迪智能化落地迎來關鍵節點，天神之眼智駕系統成為車型核心加分項：全品牌搭載高級智駕車型保有量突破 315 萬輛，日均路測數據超 2 億公里；當月比亞迪落地城市領航、智能泊車雙安全兜底服務，成為全球首家實現兩項智駕兜底的車企，政策落地三天後，搭載天神之眼系統車型的城市 NOA 激活率暴漲 50%，智能化體驗升級直接拉動終端到店訂單轉化，為後續車型持續走量築牢產品競爭力，直面 FSD 入華帶來的智駕市場衝擊。
從數據細節來看，2026 年 1-5 月比亞迪累計銷量 1405039 輛，同比下滑 20.32%，核心誘因是全系主力車型集中換代、第二代閃充刀片電池產能爬坡受限。新款閃充電池升級快充與低溫性能，全系換代車型優先換裝新電池，但產線改造拖累產能釋放，熱門車型訂單積壓、交付延後，一定程度壓縮 5 月交付體量。
隨著二季度末二代刀片電池產能持續釋放，疊加騰勢 N8L、方程豹鎦 7 純電版、海獅 05、夏 L 等多款新車陸續登陸市場，業內普遍預判比亞迪 6 月全品牌銷量有望突破 40 萬輛。依托低端走量鎖份額、高端提利潤、海外衝增量、智能化提產品力的四維發展邏輯，在國內新能源淘汰賽加劇的當下，比亞迪全品類佈局優勢持續放大，坐穩國內新能源龍頭，加速向著全球頭部車企穩步邁進。
The whole vehicle sector has dropped again, leaving everyone bewildered.
Intelligent driving soars, vehicle manufacturers suffer.
During the 19th week of 2026, automotive stocks displayed a divergence curve — the overall sector fell 1.75%, yet one sector surged 2.04% against the trend.
On one hand is the premature prosperity of technology, on the other is the realistic collapse of automotive consumption. This weekly review may reveal the core contradictions and opportunities of the automotive industry.
01
During the 19th week of 2026, "AutosKline" incorporated UniAuto (HK.01511), the "first stock for full-scenario L4 autonomous driving" listed on the Hong Kong Stock Exchange on May 20, into the Intelligent Driving/Smart Mobility sector. At this point, there are 141 automotive stocks in the statistics, involving 117 listed automotive companies.
This week, automotive stocks overall closed down 1.75%. Although the decline was narrower than the 3.26% drop in the 18th week, it is still not optimistic. The number of declining stocks approached 100, those rising were still in the minority, and gains were generally low.
From the broader market perspective, last week's A-share market showed wide-range oscillation, with significant divergence among major indices. The Shanghai Composite Index fell 0.54% for the week, while the Shenzhen Component Index rose 0.23% to close slightly positive. The Hang Seng Index underperformed the A-share market, falling 1.37% for the week.
Automotive stocks started the week weak but recovered later, experiencing violent fluctuations from panic-driven plunges to phased rebounds. May 18 was dubbed "Black Monday," as the automotive sector suffered heavy losses, becoming the main leader in market declines.
Among them, Li Auto HK stocks plummeted 14.15% that day, Leapmotor fell 7.83%, and Great Wall Motor HK stocks fell 3.92%. However, rebounds occurred after mid-week, such as Seres A-shares rising 6.14% on the 21st, XPeng H-shares rising 4.57%, and Li Auto HK stocks rising 1.06%.
Latest data from the National Bureau of Statistics shows that the retail total for automotive consumer goods in April was 302.9 billion yuan, a sharp year-on-year decline of 15.3%. Faced with dual pressures of "weak demand" and "cost squeeze," the rebound in the second half of the week for automotive stocks may be more about valuation repair after being oversold.
02
In terms of sectors, the passenger car, dealer/retail/aftermarket, and commercial vehicle sectors led the declines in the 19th week, closing down 4.64%, 4.84%, and 3.86% for the week respectively. The new energy and parts sectors fell slightly by 1.32% and 0.59%, showing relative resilience, while the Intelligent Driving/Smart Mobility sector rose 2.04% against the trend, highlighting its resilience.
In the top 10 gainers list, six stocks from the Intelligent Driving/Smart Mobility sector occupied spots. Among them, CaoCao Mobility and YouJia Innovation ranked first and second with gains of 23.28% and 21.43% respectively. Hoan Automotive rose 10.5% to rank fifth. Meanwhile, Huaya Intelligent, Pony.ai H-shares, and US stocks locked the 7th to 9th positions.
No doubt, the Intelligent Driving/Smart Mobility sector was a bright spot among automotive stocks in the 19th week.
Specifically, the core drivers for CaoCao Mobility's surge mainly came from three aspects. First, the company launched a buyback plan of up to 200 million HKD, showing strong willingness for market value management. Second, Caitong Securities covered the stock for the first time in May and gave it a Buy rating, pointing out that the company's Robotaxi business is expected to be launched on a large scale in 2027, with cumulative deployment of 100,000 units by 2030, expected to achieve a revenue scale of about 15 billion yuan. The market began to revalue the company.
In addition, news of Tesla FSD entering China on May 22 became an "igniter," further boosting market enthusiasm for intelligent driving concept stocks. CaoCao Mobility ranked among the top gainers that day, closing up 18.38%.
YouJia Innovation was even more "outrageous," surging 23.64% on May 22, with a powerful breakout.
As a full-stack technology enterprise that has been deeply engaged in the intelligent driving and unmanned vehicle fields for over a decade, YouJia Innovation is moving from algorithm research and engineering implementation to commercialization on a large scale.
On May 19, the company announced it received a batch order of 200 units for the first batch of real map-free unmanned vehicle Xiaozhu T5Pro, landing in Danyang, Jiangsu, marking the entry of "map-free" L4 unmanned logistics vehicles from product launch to mass delivery stage.
Currently, the intelligent driving industry is making a deep transition from "rule-driven" to "physical AI." The core upgrade is cloud-based large model empowerment with physical interaction capabilities possessing general intelligence. As the optimal scenario for large-scale implementation of physical AI, L4 autonomous driving is approaching a commercial tipping point.
Meanwhile, YouJia Innovation, rooted in both L2 pre-installation and L4 unmanned vehicle tracks, has become a focus of market attention.
03
The support for Pony.ai's rise, the "first autonomous driving stock in China," comes from Toyota Motor becoming its largest external shareholder, providing industry endorsement, and accelerating global business. Pony.ai is expected to have nearly half of its deployed cities located overseas by the end of 2026, becoming another support point for valuation improvement.
The logic behind Hoan Automotive's rise is also relatively solid. The company recently received a design letter for intelligent driving visual perception (ADAS camera perception) products from a German high-end luxury automobile brand. The designation letter shows a project lifecycle of 7 years, with estimated total revenue of about 780 million yuan within the lifecycle, expected to start mass production in September 2027, entering a new harvest period.
In addition, the controlling shareholder voluntarily extended the lock-up period for restricted shares, and NVIDIA's visit also heated up market sentiment.
In summary, the overall surge of the Intelligent Driving/Smart Mobility sector was not accidental. The news that Tesla's Supervised FSD is about to be used in the Chinese market became a direct catalyst for the explosion of the intelligent driving sector. Institutions generally expect that Tesla's FSD entering China will accelerate the comprehensive maturity and domestic substitution process of China's intelligent driving industry chain through the "catfish effect."
Previously, the market focused more on the intelligent driving layouts of OEMs like NIO, XPeng, and Li Auto. Last week, a large number of upstream intelligent driving technology suppliers and parts companies were pushed to the top of the gainers list. Investors may have begun to realize: the maximum elasticity of intelligent driving may be in the upstream of the industry chain rather than at the whole vehicle end.
Six stocks from the Intelligent Driving/Smart Mobility sector simultaneously ranking in the top 10 gainers may be a concentrated reflection of the industry stepping into a commercial tipping point; the large-scale deployment schedule, signed orders, and received designations are the most powerful footnotes.
04
In addition to the ignited Intelligent Driving/Smart Mobility sector, Domex Technology, Shentai Technology, and Farasis Energy from the new energy sector also entered the top 10 gainers.
Among them, Domex Technology hit the limit up on May 20. In its reply to investor inquiries on May 22, it stated: "Benefiting from market demand growth, the volume and price of the company's electronic chemicals business are both showing an upward trend, and the profit space is expected to open up further."
At the same time, the quotation of Lithium Hexafluorophosphate recently rose, mainly affected by the rise in upstream cost-end prices such as Lithium Carbonate and the good start rate of downstream electrolyte. It is expected that there is still room for Lithium Hexafluorophosphate price increases.
Domex Technology spans multiple tracks such as Lithium Hexafluorophosphate, electronic chemicals, lithium batteries, and fluorine-based new materials.
The core driver for Shentai Technology's rise, the anode industry leader, is the "volume increase, price stability" under the continuation of high prosperity in the anode material industry, combined with product structure upgrades.
Currently, the overall demand in the anode material market remains robust. Shentai Technology has achieved substantial breakthroughs in high-growth tracks such as fast charging and solid-state batteries. For example, its 500-ton class silicon-carbon anode capacity has landed and achieved batch supply.
In addition, the company is actively promoting the Shanxi Xiyang 200,000-ton anode material integrated project and the Malaysia 50,000-ton anode material construction project. It is expected that the anode shipment volume in 2026 can reach 460,000 tons.
Farasis Energy rose for 5 consecutive days last week, steadily improving. Farasis Energy recently stated in a research survey that more than half of its revenue comes from overseas customers, and it has formed cooperation with overseas automobile companies such as Mercedes-Benz, TOGG, and Mahindra Group. Its degree of internationalization is at the forefront of the industry.
In addition, on May 15, Farasis Energy officially announced that the SPS soft pack battery solution developed by the company won the Geely Radar EV pickup order, and the battery pack equipped with it will be mass-produced in the second half of this year.
Represented by these three listed companies, the new energy sector saw a significant rise in industry prosperity last week.
05
In the decline list, passenger car whole vehicles and dealers became the disaster zones. Among them, whole vehicle enterprises such as Li Auto, NIO, and Geely Auto; dealers such as Best Group Holdings, Changjiang Shares, and Meidong Auto all entered the list, occupying eight of the ten spots in the decline list.
The fact that "car makers" and "car sellers" appeared on the list together reveals the most direct pressure logic on the automotive industry chain.
Li Auto underwent "free fall" last week. Although the pricing of the flagship model new L9 Livits version was "open high and close low," it was not disruptive in the market. This car is considered the most important "catalyst" of the year internally, but the capital market responded with a plummet, possibly shaking confidence in Li Auto's premiumization and profit recovery.
For NIO, although a positive Q1 report was released — total revenue 25.53 billion yuan, up 112.2% year-on-year, operating profit 66.8 million yuan, achieving operating profitability for the second consecutive quarter; however, in the "black" market atmosphere of the automotive sector, it could not save itself.
Recently, when talking about the long-term positioning of NIO's three brands, Neta (Onvo) and Firefly, NIO founder William Li stated that from the final sales structure perspective, the three might be roughly "3:6:1", or about "35:55:10". He also stated that if Neta can achieve a monthly sales of 20,000 units, it will be an important scale level. Future growth for Neta will rely more on channel penetration.
The overall pressure on the passenger car sector reflects the deep contradictions faced by the entire automotive industry chain. Demand collapse, cost squeeze, and profit collapse are more like a concentrated release of industry systemic risks.
Echoing the whole vehicle enterprises is the fact that the three car dealers Meidong Auto, Changjiang Shares, and Best Group Holdings also fell into the top 10 of the decline list.
Behind the overall pressure on dealers is a situation that is even more dangerous than that of whole vehicle enterprises. "Price wars" have led to losses in new car sales, and gross margins for new car businesses have continued to deteriorate, causing dealers to enter a fragile period of continuous "bleeding."
The convergence of whole vehicles and dealers on the decline list reflects pressure transmission throughout the entire automotive circulation system, from whole vehicle manufacturing to terminal sales, from order-taking to inventory digestion.
In such a market environment, the ranking of declines on the list is essentially a direct mirror of the pressure borne by the industry chain.
Views of AutosKline:
When the panic of "Black Monday" and the euphoria of "intelligent driving counterattack" are written into the weekly行情 together, the most rational attitude might be — to remain optimistic about upstream technological breakthroughs, stay vigilant about downstream consumer realities, and in the structural changes of the industry chain, find targets that can both "look up at the stars" and "keep their feet on the ground."
Appendix: Weekly Trends of Six Major Automotive Stock Sectors (May 15-May 22)
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Articles from this account cannot be reprinted without authorization; violators will be held accountable. At the same time, article content does not constitute investment advice for anyone! Stock market risks are high, invest cautiously!
【導語：2026 年 5 月，比亞迪交出逾 38 萬輛嘅銷量成績單，其中海外銷量首破 16 萬輛；然而，比亞迪嘅單月銷量歷史峰值留在 2024 年 12 月嘅 51.48 萬輛，當月出口 5.72 萬輛。兩組數據，折射出坐喺新能源頭把交椅上嘅比亞迪正經歷住結構性變化。搶到出海紅利嘅比亞迪，出口量節節攀升；與此同時，國內車巿經歷住由增量到存量甚至將可能到縮量嘅變化，即使是比亞迪亦唔能夠倖免內捲嘅陣痛，呈現出行業領跑者嘅「雙面人生」，一半順遂、一半坎坷。】
作者：李溯婉
比亞迪一直喺努力論證「中國新能源汽車品牌不僅喺國內領先，喺海外都可以做到」嘅論點。近日，呢間車企又交出一份新論據。
據韓國進口汽車協會（KAIDA）發佈嘅 4 月進口新車註冊數據，中國品牌喺當月喺韓國市場註冊量首次超越日系品牌，躋身韓國進口車國別銷量前三。值得關注係，比亞迪以 2023 輛嘅銷量，超過咗雷克薩斯（1079 輛）、豐田（829 輛）同本田（66 輛）三大日系品牌嘅合計銷量（1974 輛）。韓媒普遍將此次排名視為韓國進口車市場格局轉變嘅重要信號。
直掛雲帆濟滄海，比亞迪今年 5 月海外市場繼續保持高速增長，乘用車及皮卡海外銷售 160177 輛，同比增長 80.7%，創歷史新高。海鷗、宋 PLUS、元系列等車型持續熱銷，SHARK 皮卡連續兩個月量突破 4000 輛。隨著產品矩陣不斷豐富同全球佈局持續深入，比亞迪全球化進程快速推進。
得益於海外市場拉動，比亞迪今年 5 月總銷量同比微增 0.26%，結束咗此前連續 8 個月嘅同比下滑，以 383453 輛嘅銷量繼續斬獲中國車企新能源汽車銷量冠軍。至此，比亞迪已連續 60 個月穩居國內新能源汽車月度銷量榜首。
憑藉從技術、生產、渠道到品牌嘅「體系化生態出海」戰略，比亞迪喺海外市場越戰越勇。不過，比亞迪此時嘅人生境地，好似硬幣嘅兩面，喺海外市場長驅直入，喺國內市場卻遭遇殘酷嘅新考驗，而家喺國內嘅月銷量同高峰時期相比差唔多腰斬。結構性嘅調整喜憂參半，比亞迪又一次站喺關鍵嘅十字路口。
比亞迪能焊住高光時刻嗎？
喺新能源賽道上，比亞迪係全國乃至全球當之無愧嘅「迪王」，截至而家，其累計新能源汽車銷量已超 1650 萬輛。近幾年，喺一眾國際傳統車企巨頭朝電動化轉型過程中失利時，「迪王」等龍頭企業帶動中國汽車工業加速彎道超車。
比亞迪掌門人王傳福嘅戰略眼光超前，令呢間車企接住咗新能源同出海兩個風口嘅紅利。倚靠刀片電池、DM-i 超級混動、e 平台等全棧自研體系，比亞迪透過垂直整合產業鏈，構築咗眾多車企難以逾越嘅成本護城河，快速搶佔純電同混動市場，逐漸喺 10-20 萬元主力車型市場掌握較強嘅定價權，並以規模效應進一步攤薄研發同生產成本，不斷將成本優勢推向極致。
舉住「價格屠刀」喺國內車巿擴張嘅同時，比亞迪亦加快將其全產業鏈佈局、全棧自研以及成本等优势向海外市場延伸，以全價位產品矩陣精準適配全球多元市場嘅需求。喺東南亞/南美/中東市場，元 PLUS（ATTO3）、海鷗主打入門代步，性價比碾壓日系燃油小车，比亞迪喺巴西電動車市占率超 70%；喺歐洲等市場，海豹、宋 PLUS、海獅 07EV 構成對大眾 ID 系列、特斯拉 Model 3/Model Y嘅核心競爭矩陣。比亞迪旗下高端車型則正逐漸打破咗海外市場對「中國車靠低價」嘅刻板印象，例如騰勢主攻歐洲中高端細分市場。仲有，比亞迪商乘協同，電動大巴、叉車同步出海，例如喺新加坡電動巴士市占率超 60%，乘用車 + 商用車雙向拉動本地口碑。
唔僅係產品走出去，比亞迪仲加快全球化嘅本地化生產，破解關稅同交付難題，佢喺泰國、巴西、匈牙利、烏茲別克斯坦四大整車工廠已投產，馬來西亞、柬埔寨喺建。此外，比亞迪自建滾裝船隊保障穩定出海運力，解決行業海運卡點，以及簽約各國本土頂級汽車集團做代理商，喺歐洲、東南亞、中東、拉美逐漸建成數千家品牌直營 + 授權門店。隨住一攬子組合拳出击，比亞迪出海明顯提速。
繼 2025 年出口量同比增長約1.4 倍並首破百萬輛大關之後，比亞迪今年喺海外銷量繼續攀升，很大程度上緩衝咗比亞迪喺國內車巿銷量下滑嘅壓力。不過，比亞迪要焊住高光時刻甚至衝刺更高嘅目標，勢必經得起而家國內價格戰反噬、技術優勢收窄同品牌向上受阻等殘酷考驗，打破「防守者」嘅困境。
能否搵到價值向上嘅鑰匙？
今年嘅國內車巿，點一個「難」字了得。據乘聯會週報，5 月全國乘用車市場零售 154.5 萬輛，同比下跌 20%，今年前 5 個月累計零售 715 萬輛，同比下跌 19%。
由於消費疲軟同車巿縮水，車企為搶市場份額被迫降價，幾十款車型集體降價，以價換量攤薄咗利潤。與此同時，車企仲遭遇上游碳酸鋰、有色金屬等原材料價格上漲等不利因素。價格戰、高成本同需求疲軟，好似三座大山，進一步擠壓汽車行業嘅利潤空間。2026 年 1-4 月，汽車行業利潤率 3.4%，利潤總額 1119 億元，同比下跌 17%，盈利壓力依然較大。喺這樣嘅大環境下，身為盟主嘅比亞迪亦無法獨善其身。今年第一季，該公司歸屬於上市公司股東嘅淨利潤為 40.85 億元，較上一年同期嘅 91.55 億元大幅下降 55.38%。
喺全球最捲嘅中國車巿，喺白熱化嘅競爭中，比亞迪面對吉利銀河等競品近乎「像素級」對標，加零跑、小米等新勢力猛烈嘅進攻，要破局嘅難度唔少，例如吉利銀河旗下嘅星願 2025 年就搶走咗海鷗喺 10 萬以下細分市場嘅銷冠，喺 10 萬到 20 萬元呢個核心腹地，比亞迪仲遭遇零跑等多個品牌更猛烈嘅圍剿。此前，比亞迪憑藉刀片電池同超級混動笑傲江湖，但而家吉利有雷神 EM-i 超級電混，上汽有 DMH，加上寧德時代嘅麒麟電池、神行電池、驍遙電池等技術同產品賦能喺眾多車企，新能源領域百花齊放，比亞迪嘅技術不再一枝獨秀。此外，比亞迪仲面臨住用戶需求迭代嘅挑戰，隨著新能源滲透率超 50%，市場從「嘗鮮」進入「挑剔」階段，消費者購車邏輯亦喺轉變。比亞迪喺智能座艙、底盤調校等細節方面有待提升，而佢嘅網約車形象亦難以支撐更高嘅品牌溢價。
如何破局？比亞迪打出組合拳，除咗加快推動全球化進程，更重要嘅舉措係練內功，加快各項技術迭代升級。喺智能化方面，截至 5 月 28 日，比亞迪搭載輔助駕駛車型保有量已超 315 萬輛，天神之眼每日生成數據超 2 億公里。5 月 28 日，比亞迪宣布推出城市領航安全兜底服務，成為全球首個同時實現城市領航同智能泊車「雙兜底」嘅車企。發布會後三日內，搭載天神之眼 A、B 輔助駕駛系統車型嘅城市領航日活躍用戶量提升 50%。此前智能泊車安全兜底推出後，功能使用率已從 21% 提升至 90% 以上。王傳福表示：「敢兜底，先至係真安全。」
喺動力技術領域，隨著第二代刀片電池及閃充技術發佈後，比亞迪正緊鑼密鼓咁將技術創新持續轉化為產品競爭力，第三代元 PLUS、方程豹豹 5 閃充版、豹 8 閃充版、騰勢 N9 閃充版等車型陸續上市。同時王朝網大唐將於 6 月中旬上市，騰勢 N8L 閃充版、海豹 08、海獅 08 亦將會陸續上市，進一步擴充比亞迪閃充產品矩陣。
此外，比亞迪加大高端化嘅力度，騰勢、方程豹以及仰望逐漸有起色，5 月方程豹、騰勢合計銷售 46489 輛。其中，方程豹銷售 30186 輛，同比增長 139.7%，創年內新高；騰勢銷售 16303 輛，繼續保持增長態勢；仰望銷售 286 輛，同比增長 105.8%。三大高端品牌合力，終將打破佢哋喺比亞迪總銷量中佔比唔到一成嘅瓶頸。
儘管殘酷嘅事實係如果剔除出口量，比亞迪 5 月喺國內市場嘅銷量同高峰時期依然相去甚遠，但其總銷量同比止跌微升都係一個積極嘅信號。比亞迪正透過第二代刀片電池及閃充等新技術對產品賦能，隨著被稱為全尺度市場最狠「價值刺客」、手握 10 萬預售訂單嘅大唐即將上市，以及其他新車型相繼上市，比亞迪正發動新一輪價值向上嘅攻勢，佢又嚟到一個關鍵嘅十字路口，需要以同過去唔一樣嘅耐心、智慧同魄力，嚟應對這場從「規模優先」到「價值至上」嘅深刻轉變，甚至唔限於造車領域。近日，比亞迪宣布造人形機器人，或許係開始喺汽車擁堵嘅空間之外加快朝科技公司探路同轉型，欲抓住 AI 新風口。
點評
而家，國內車巿下行，車價下降，車企利潤下滑。喺這樣嘅大環境入面，以比亞迪為首嘅車企喺面對嚴峻挑戰嘅同時，開啓咗中國新能源汽車產業持續向上嘅新一輪探索，出海係突圍路徑之一，但更關鍵係喺中國呢個最捲嘅市場入面點樣透過技術創新等方法搵到價值向上嘅鑰匙。
（呢篇文章係《禾顏閱車》原創，未經授權，唔得轉載）
你睇過印度嘅馬路嗎？
我喺網上見過。
畫面通常係咁，一輛轎車俾牛尾擋住，旁邊仲有亂竄嘅摩托，甚至周圍仲有賣奶茶嘅小夥，嗰叫一個“乾淨又衛生”。
然而，喺呢啲睇完好多人覺得生理不適嘅地方，豐田、鈴木、本田等日本車廠，卻決定將籌碼押落印度。
據印度“品牌質量基金會”網站顯示，三家車廠將喺印度投資近110 億美元建廠、提產能、搞出口。
對此有网友表示，三家日本車廠係咪錢多到無處花？
事實上，佢哋唔係錢多到花唔完，亦唔係被印度嘅咖哩蒙蔽咗心竅，呢啲日本車廠高層遠比我哋清醒。
而家嘅日系車，營業額、市場份額都喺下滑，原材料成本仲係升得飛起，打開世界地圖，搵一個能夠容納產能、拓充份額、競爭溫和嘅市場，唔係咁容易嘅事。
所以，唔係日本車廠選擇咗印度，而係因為冇得揀。
日本車廠之痛
曾經嘅日系車，嗰時妥妥係人哋個仔。
你問下十幾年前開過日系車嘅老司機，一提起日系車，幾乎就冇唔豎大拇指嘅，價錢平、省油、耐用又抵撞……
甚至好多日系車，仲要加價購買，但邊個諗到，呢個鐵打嘅江山，短短幾年時間就俾佢哋打得找唔著北。
隨著新能源汽車浪潮嚟到，電動化、智能化變成好多自主車廠“彎道超車”嘅目標，依托於中國強大嘅新能源汽車產業鏈優勢同車廠自身對研發、技術嘅堅持，中國自主品牌迅速實現咗“彎道超車”。
曾經被人吐槽嘅國產車，而家喺馬路越來越多人，甚至份額超越咗合資。
根據乘聯會嘅數據，喺2026 年4 月，自主品牌嘅份額已經高達62.5%，遠超日系嘅13.1%。
要知道，中國汽車市場係全球最大嘅汽車市場，喺中國市場失速，就相當於丟咗一塊巨大嘅蛋糕。
同時，中國市場近年嚟嘅主旋律依舊係價格戰，捲配置、捲價格、捲服務已經成為一種常態，亦對日系車嘅利潤產生咗巨大嘅影響。
除咗中國，日系車喺美國過得亦唔太好。
2025 年 1 月 20 日，特朗普宣誓就職第 47 任美國總統，自此開啟咗一連串搞搞震，其中就包括以國家安全為理由徵收額外嘅汽車關稅，導致進口日本汽車嘅關稅稅率一度高達 27.5%，雖然後嚟有所降低，但亦遠高於最初嘅稅率。
呢個操作，直接導致七大日本車廠喺2025 財政年度嘅關稅損失超2 萬億日元。
再睇日本本土，其實亦唔容易。
中東地緣衝突導致霍爾木茲海峽航運受阻，運輸成本、原材料成本暴漲，日本車廠都有苦難言。
高管們看著報表，背後發涼，只能尋找全新嘅增長曲線。
所以，日本車廠唔係愛上印度，係冇地方去。
揀選印度嘅深思熟慮
咁，印度點解咁有魔力，先至令日本車廠重資投入呢？
第一個優勢就係大。喺2025 年，印度汽車市場取得咗551.7 萬輛嘅新車銷量，同比增長 6%，刷新咗歷史紀錄，位居全球第三大汽車市場，已经连续四年超越日本，僅次於中國同美國。
呢個含金量唔使多講啦，而印度取得呢一成績，主要係因為印度一直喺推動減稅政策，促進消費，這導致國內消費意願出現咗明顯增強。
第二個優點係近，就係離日系車賣得動嘅地方近，如非洲等其他地區。
所以，印度對於日本車廠，更似一個建喺十字路口中央嘅便利店，你唔使將車分別運去八個國家，只需要喺印度呢站造好，然後一船一船甩去，就能削減唔少成本。
《日本經濟新聞》亦認為，印度有望轉變為佢哋全球嘅汽車供應中心。
第三個優點係穩。要知道，日系車嘅優勢就係燃油車，畢竟引擎、變速箱、底盤三大件，佢哋已經玩咗好多年，技術積累喺全球都係數一數二。
但係中國汽車市場已經全力推動電動化、智能化發展，導致日系車嘅優勢越來越弱，根本無法發揮出嚟，但印度唔一樣，佢擁有充電樁少、電動化進程緩慢嘅特點，印度老百姓買車，都仲係盯住平、省油、易修，而呢三點正係日系車嘅老本行。
尤其係鈴木，一直係印度汽車市場嘅常青樹，幾乎年年穩坐暢銷車型寶座，口碑好，勝過任何廣告。
所以，日本車廠大力佈局印度市場，顯然是經過深思熟慮嘅。
但，印度市場真係咁好混咩？
難啃嘅印度市場
當然，印度亦唔係完美得似個香口格，佢嘅缺點同佢嘅優點一樣明顯，而且每一個都夠日本車廠喝一壺。
先講電動化，冇錯，眼睇下印度充電樁少、電動車賣唔動，確實係日系燃油車嘅避風港。但你得諗諗，呢個“避風港”能避幾耐？
印度此前可係喊出咗 2030 年電動車佔新車 30% 嘅口號，雖然聽落似吹水，但抵唔住人哋真補錢、真建充電站。
試諗下，萬一有日印度突然開竅，開始大力推動電動化、搞基建，充電樁似雨後春筍咁冒出來，嗰日系車唔就傻眼？
呢唔係泰國市場嘅翻版咩？
當年日系車喺泰國都係躺贏，整個東南亞市場，都被稱為日系車嘅後花園，結果泰國率先推動電動化，中國電動車一嚟，直接就成咗香口格，再睇日系車，喺泰國嘅市場份額嘩嘩嚟咗落。
如果印度係電動化一加速，歷史大概率會重演，而而家呢次，日系車連逃嘅地方都快冇咗，點樣預防，將成為日本車廠嘅首要問題。
再講政策，印度嘅政策就似一鍋咖哩，你永遠唔知下一口食到係雞肉定係馬鈴薯。
呢個魔幻嘅國家，今日係低關稅鼓勵建廠，明日就可能罰你一筆巨款，更令人頭痛嘅係強制合資，外國車廠想喺印度賣車，要搵本地夥伴搭檔，等你工廠建好咗、供應鏈搭完咗，印度直接背刺你，到嗰陣無論係加錢定撤資，換嚟嘅都係心痛。
所以你看，印度呢個市場，就好似一個睇落好甜嘅芒果，咬落去第一口仲行，再啃幾口就摸著硬核。
日系車而家嘅算盤係，趁住核都未硌牙，趕緊多啃幾口，但核遲早會硌到，只係唔知係邊一日。
尾聲
日系車呢趟印度之旅，唔係去旅遊，係去搵食。
中國同東南亞嘅飯桌更擁擠，生產、運輸嘅成本又提高咗，放眼全球，就印度呢口鍋仲冒住熱氣，哪怕入面煮嘅係咖哩味嘅石頭，都要硬著頭皮啃落去。
日本車廠想擴大市場，印度想嘅係拉動經濟、解決就業，雙方都有各自嘅心思。
至於結局係日系車喺印度重新封神，定係好似當年嘅部分友商一樣灰溜溜走人，那就唔知啦。
但無論點樣，呢場戲先至開始，我哋慢慢睇就得啦。
反正印度嘅故事，從來唔會悶。
Have you ever seen the roads in India?
I've seen them online.
The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".
However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.
According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.
Some netizens commented: Did the three Japanese car companies have too much money?
In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.
Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.
So, it wasn't that Japanese car companies chose India, but because they had no choice.
The Pain of Japanese Car Companies
Past Japanese cars were truly the envy of others.
Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...
Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.
With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".
Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.
According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.
You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.
Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.
Apart from China, Japanese cars are also not doing well in the US.
On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.
This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.
Looking at Japan itself, it is actually not easy either.
Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.
Executives looking at the reports, their backs went cold, only to find a new growth curve.
So, Japanese car companies didn't fall in love with India, there was nowhere else to go.
Deep Thought on Choosing India
So, what magic does India have, to make Japanese car companies invest heavily?
The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.
The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.
The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.
So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.
The Nikkei also believes that India is expected to become its global car supply center.
The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.
But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.
Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.
So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.
But, is the Indian market really that easy to mix?
The Hard-to-Bite Indian Market
Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.
First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?
India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.
Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?
Isn't this a version of the Thai market?
Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.
If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.
Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.
This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.
So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.
Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.
Epilogue
Japanese cars this trip to India, not go for tourism, is go to make a living.
Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.
Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.
As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.
But no matter how, this play just started, we slowly watch is okay.
Anyway India's story, never bored.
