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In the Malaysian SUV market, many buyers often compare Proton X70 and GWM Haval H6 when choosing a car. The price and positioning of these two cars are quite close. Today we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price for Proton X70 in Malaysia is RM 106,800 - 122,300. There are a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR price for GWM Haval H6 in Malaysia is RM 139,750 - 139,750. There are a total of 2 versions, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000), etc.
From the price perspective, the starting price of Proton X70 is indeed RM 32,950 cheaper than GWM Haval H6. If your budget is limited, Proton's entry-level version can already meet daily needs. However, also note that saving a few thousand might involve trade-offs in equipment, it depends on your specific needs.
Proton X70 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100 km.
GWM Haval H6 is equipped with Hybrid, 170 hp. Official fuel consumption 4.5 L/100 km.
In terms of power, GWM Haval H6's Hybrid has 30 more horsepower than Proton X70's 1.5L Turbo. However, for daily city driving, the power of both cars is sufficient, you won't feel it's lacking power.
Proton X70 body length 4400 mm, trunk 400 L.
GWM Haval H6 body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost identical, interior space difference is not significant. Cars in this class are fully sufficient for daily use.
Proton X70 adopts FWD drive mode.
GWM Haval H6 adopts FWD drive mode.
The drive mode of both cars is the same, both are FWD, daily driving experience won't have much difference.
Proton X70 warranty 5 years/150,000 km, maintenance interval every 10,000 km or 6 months.
GWM Haval H6 warranty 7 years/150,000 km, maintenance interval every 10,000 km or 6 months.
Overall, Proton X70 and GWM Haval H6 are both very good car models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, then going for a test drive to make the final decision. Buying a car is a big matter, spending some time doing research will never be wrong.
In Malaysia's SUV market, many buyers compare the Proton X70 and Toyota Corolla Cross when choosing a car. The price and positioning of these two cars are quite close. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) etc.
The Toyota Corolla Cross OTR price in Malaysia is RM 133,800 - 148,800, with a total of 3 versions, including 2026 HEV 1.8L GR Sport (RM 148,800), 2026 HEV 1.8L Standard (RM 140,800), 2026 1.8L Standard (RM 133,800) etc.
From the price perspective, the starting price of the Proton X70 is indeed RM 27,000 cheaper than the Toyota Corolla Cross. If your budget is limited, Proton's entry-level version can already meet daily needs. But you should also note that the few thousand difference might involve trade-offs in features, depending on your specific needs.
Proton X70 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
Toyota Corolla Cross is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
Both cars use the same powertrain, the driving experience is basically the same. Fuel consumption is also similar, no need to worry too much about this point.
The Proton X70 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Toyota Corolla Cross safety rating is 5★ (ASEAN NCAP), active safety systems include TSS (PCS, LDA, ACC, LTA).
Both cars have the same safety rating, safety features are quite comprehensive for this level. New car safety is generally good nowadays, no need to worry too much.
Proton X70 uses FWD drivetrain.
Toyota Corolla Cross uses FWD drivetrain.
Both cars have the same drivetrain, both FWD, no big difference in daily driving experience.
Proton X70 and Toyota Corolla Cross are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation first; if you care more about cost-performance and features, choose the one with richer configurations. Ultimately, we suggest test driving both, as personal experience is the most important.
Overall, Proton X70 and Toyota Corolla Cross are both very good models in the Malaysian market. Choosing which one depends on your personal needs and budget. We suggest doing research, comparing quotes from a few dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending time on research will definitely not be wrong.
喺馬來西亞嘅 SUV 市場，好多人買家在揀車嘅時候都會拿 Proton X70 同 Toyota Corolla Cross 去做比較。這兩款車喺價錢同定位上都好接近，今日我哋就從多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，總共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
Toyota Corolla Cross 喺馬來西亞嘅 OTR 售價係 RM 133,800 - 148,800，總共有 3 個版本，包括 2026 HEV 1.8L GR Sport（RM 148,800）、2026 HEV 1.8L Standard（RM 140,800）、2026 1.8L Standard（RM 133,800） 等。
由價錢睇，Proton X70 嘅起步價確實比 Toyota Corolla Cross 平咗 RM 27,000。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都要注意，平嗰啲幾千蚊，可能喺配備上會有取舍，具體睇你嘅需求。
Proton X70 配備 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Toyota Corolla Cross 配備 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
兩款車用嘅係同一套動力系統，日常開落去嘅感受基本冇分別。油耗方面都差不多，唔使太糾結呢一點。
Proton X70 採用 FWD 驅動方式。
Toyota Corolla Cross 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Proton X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Toyota Corolla Cross 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
Proton X70 同 Toyota Corolla Cross 都係馬來西亞市場嘅主流選擇，適合家庭用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更重視性價比同配備，就揀配置更豐富嗰款。最終都建議兩款都去試駕，親身感受先至最重要。
總括嚟講，Proton X70 同 Toyota Corolla Cross 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵都睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係一件大事，花啲時間做功課絕對唔錯。
In Malaysia's SUV market, many buyers compare Proton X50 and Chery Tiggo 7 PHEV when choosing a car. These two cars are quite close in price and positioning. Today we will do a detailed comparison from multiple aspects to help you save time on research.
Proton X50 OTR price in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
Chery Tiggo 7 PHEV OTR price in Malaysia is RM 129,750 - 129,750, with a total of 2 versions, including 2025 1.5T 90km CSH (RM 129,750), What charging methods does the Tiggo 7 PHEV support? Can it be charged using a home power socket? (RM 117,478), etc.
From a price perspective, Proton X50's starting price is indeed RM 39,950 cheaper than Chery Tiggo 7 PHEV. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, the few thousand cheaper might involve trade-offs in features, it depends on your specific requirements.
Proton X50 comes with 1.5L 4-cyl, horsepower 105 hp. Official fuel consumption 6.0 L/100km.
Chery Tiggo 7 PHEV comes with Hybrid, horsepower 170 hp. Official fuel consumption 4.5 L/100km.
Regarding power, Chery Tiggo 7 PHEV's Hybrid has 65 more horsepower than Proton X50's 1.5L 4-cyl. However, for daily city driving, both cars have enough power, you won't feel underpowered.
Proton X50 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Chery Tiggo 7 PHEV safety rating is TBD, active safety systems include Basic.
Regarding safety features, both cars have received good ratings. However, Proton X50's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Chery Tiggo 7 PHEV's Basic differ in functions. If you value active safety, you can compare their feature lists in detail.
Proton X50 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Chery Tiggo 7 PHEV warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Proton X50 and Chery Tiggo 7 PHEV are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation first; if you care more about cost-performance ratio and features, choose the one with richer configuration. Finally, it is recommended to test drive both, personal experience is the most important.
Overall, Proton X50 and Chery Tiggo 7 PHEV are both very good car models in the Malaysian market. Which one to choose depends on your personal needs and budget. It is recommended to do your homework, compare quotes from several dealers, and then test drive to make the final decision. Buying a car is a big matter, spending time on research will never be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X50 同 Chery Tiggo 7 PHEV 嚟做比較。呢兩款車喺價位同定位上都好接近，今日我哋就由多個方面做一個詳細嘅對比，幫你省返做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300，合共 4 個版本，包括 1.5T Executive（RM 89,800）、1.5T Premium（RM 101,800）、1.5T Flagship（RM 113,300）等等。
Chery Tiggo 7 PHEV 喺馬來西亞嘅 OTR 售價係 RM 129,750 - 129,750，合共 2 個版本，包括 2025 1.5T 90km CSH（RM 129,750）、Tiggo 7 PHEV 支援邊種充電方法？可以用家居電源插座充電嗎？（RM 117,478）等等。
睇返價錢，Proton X50 嘅起步價的確比 Chery Tiggo 7 PHEV 平咗 RM 39,950。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都要留意，嗰幾千蚊，可能喺配備上會有取捨，具體要視乎你嘅需求。
Proton X50 裝載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Chery Tiggo 7 PHEV 裝載 Hybrid，馬力 170 hp。官方油耗 4.5 L/100km。
動力方面，Chery Tiggo 7 PHEV 嘅 Hybrid 比 Proton X50 嘅 1.5L 4-cyl 多咗 65 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Proton X50 車身長 4400 mm，尾箱 400 L。
Chery Tiggo 7 PHEV 車身長 4400 mm，尾箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢級別嘅車，日常使用完全夠用。
Proton X50 採用 4WD 驅動方式。
Chery Tiggo 7 PHEV 採用 FWD 驅動方式。
Proton 嘅 4WD 同 Chery 嘅 FWD 喺操控上會有唔同感受，建議試駕對比。
Proton X50 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Chery Tiggo 7 PHEV 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
總括嚟講，Proton X50 同 Chery Tiggo 7 PHEV 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
July in Baoding is scorching. But hotter than the weather is the scene at Great Wall Motor's Xushui Proving Ground. Global investors fly in from all over the world, drill into wind tunnel labs to check data, crouch in crash labs to verify safety, then sit into different power versions of the Great Wall Ora 5 to personally test and experience them at the test track.
This is the scene at the Great Wall Motor Global Exploration Day. Superficially it looks like a channel investment promotion, but deep down it is a "goods inspection": before global capital votes with their feet, they first vote with their seats and steering wheels.
This three-day "Great Wall Motor Global Exploration Day" is essentially a cross-border "goods inspection".
1, Ora's "Growth Studies"
In June, the Ora brand sold 10,806 units in a single month, a year-on-year increase of +229.15%, with cumulative series sales exceeding 584,133 units; in Brazil, the first batch of Great Wall Ora 5 units went on sale on June 24th, with 2,000 units sold out in 24 hours, and orders in Thailand exceeded 5,000. Starting in July, they will sequentially enter Australia, South Africa, Indonesia, and South America, a matter worth discussing in depth.
Ora didn't suddenly get it; someone had to admit first that the "pure EV cult" is wrong.
In mid-2025, Lu Wenbin was transferred from General Manager of Haval Technology to General Manager of Ora. He was the seventh boss of the brand. The first thing he did upon taking office, in his own words, was to "break the pure EV cult".
This sounds rather contradictory—Ora has been an EV brand since its establishment in 2018. The slogan "New Energy Vehicles that love women more" once helped it reap the dividends, but it also welded it to the small car + female tracks. When the pure EV penetration rate growth curve entered a plateau and the HEV ratio rose, continuing to sell only pure EVs is equivalent to giving half the market away.
The Great Wall Ora 5's approach is to directly put three sets of powertrains—pure EV/hybrid/fuel—into the same body shell—this is Great Wall's first realization of "one car three powertrains" on the same model. The industry calls this "Powertrain Co-line", which sounds easy to say but involves tens of billions in platform investment. Great Wall's solution is the "Guiyuan Platform"—native compatible with BEV/HEV/PHEV/FCEV/ICE five powertrains, covering SUV, Coupe, Wagon multi-categories.
Lu Wenbin had a sentence worth the whole industry to savor: "Even three years later, range anxiety will still affect some users' choice of pure electric vehicle models."—There is no standard answer globally, only scenario answers. In the past, Chinese car brands going overseas loved to talk about "one car to hit the global market", which is essentially betting domestic blockbusters on overseas luck; Great Wall Ora 5 turns it around. With the same architecture, flexible power combination adjustment, pure EV for Europe, hybrid for Southeast Asia, fuel for emerging markets, configuration without discounts, intelligence without shrinkage. This is the real weight of the four words "Born Global".
2, Technology Depth One Level Deeper
Regarding automotive technology, I am most afraid of seeing "Three Motors Six Modes" "AI Intelligent Switching" piled up as decorations. This time the "Coffee No-Spill Challenge" "Balloon Upright Challenge" at Xushui, looking like gimmicks, actually put the industry's long-standing difficult problems on the table—the "Smoothness" and "Speed" of hybrids are mutually exclusive under traditional configurations.
Let me say it in plain terms: Single-speed series-parallel is smooth at low speeds, but engine direct drive intervention inevitably causes jerks; to be fast, you have to let the engine intervene early, keeping "Smoothness" becomes impossible.
Great Wall's Hi2 Intelligent Hybrid System solution is a 2-speed DHT, 1.5T hybrid dedicated engine plus dual motors, with 2-speed transmission, first creation of P3 motor decoupling mechanism, enter direct drive at 70km/h, motor decouples to reduce loss during cruising. System power 166kW, torque 476N·m, WLTC fuel consumption 4.5L, full tank range exceeds 1,100km.
The key is not the numbers, but how the numbers were achieved. Great Wall Ora 5 traversed Beijing, Shanghai, Tianjin, Chongqing four direct-controlled municipalities, 3,004 km real road, normal AC, mountain climbing, altitude difference 1,445 meters, achieved 3.74L/100km fuel consumption, directly taking the Guinness World Record. It is two different things from those "running 1.X liters without AC at constant speed". Ora calls this "Active Smoothness"—not relying on sacrificing power for smoothness, but using motor torque compensation and two-speed calibration to actively eliminate jerks. This is the difference in engineering philosophy, not the difference in marketing jargon.
Pure EV version is also solid: range 480km/580km, 100km power consumption 11.6kWh, 4nm chip plus Coffee OS 3 intelligent cockpit, high spec with LiDAR, supports mapless city NOA and multi-floor memory parking. The 100,000-level brings down past 200,000-level, 300,000-level intelligent driving.
But the truly valuable detail is "Same Intelligence for Electric and Fuel". Regardless of choosing pure EV, hybrid or fuel, the three powertrains share one electronic electrical architecture, calibration team must serve three torque output characteristics at the same time. Only by achieving this step is the Guiyuan Platform's real technical ace.
3, Overseas Order Boom
2,000 units sold out in 24 hours in Brazil, not an accident but a plan.
Many attribute Brazil's order boom to "cheap". Flip through local records: Great Wall Ora 5 Brazil first launch promotion price 159,000 Reais (about 199,000 RMB), after July tariff increase slightly adjusted to 159,900 Reais, guarding the 160,000 threshold.
Where is this pricing interesting? In Brazil's big cities, middle class buying mainstream fuel compact SUV budget range is 180,000-220,000 RMB, long time monopolized by European, American, Japanese joint ventures, configuration still stays at fabric seats + mechanical gauges. Great Wall uses one imported pure EV SUV, price pressed into fuel car heartland, 204 horsepower (compare to same price Volkswagen T-Cross), standard compact SUV size (compare to same price BYD Dolphin)—Cross-Class Product Power hits same price point.
And Great Wall locked in sale on June 30th night before Brazil pure EV import tariff from 优惠恢复 35%, both competing on business sense and supply chain execution. After 2,000 units cleared in 24 hours urgently released 1,500 units new batch, Volkswagen T-Cross same week urgent price cut 10,000 Reais to 151,500 Reais defense. Brazil best-selling SUV urgent price adjustment and Ora 5 first day sold out occurred in the same week—this scene is more convincing than any sales number.
Thailand side is same: Right-Hand Drive Version rolled off line at Thailand factory, Bangkok Motor Show orders exceeded 5,000, hybrid version directly competes arm wrestling with Japanese brands, Great Wall adds 10 billion Baht investment target 2026 local sales increase 40%. Spain June 30th Madrid Gastrohub launch, over 200 guests, 80 top media, 25 dealers on site, announced continuous three years sponsorship of Spanish Basketball League ACB. Italy media event focused on "Chassis tuned for European roads + Hi2 Hybrid + High-end Interior".
Same car, three faces, each brilliant. European media first time seeing Chinese car not relying on low price, but relying on "Multi-Power Matrix" to knock on door.
4, Young People's First Car
From "More Loves Women" to "Global Fashion Boutique": Real Meaning of Positioning Dimension Upgrade
Behind Great Wall Ora 5 hot sales, the most key change is user portrait drastically expands. In the past Ora was stuck on "Female Exclusive" "Small Car" tags, now with Great Wall Ora 5 all-around model becoming popular, user pool has expanded to "Family First Purchase" and "Quality Trade-in" broad crowd.
"Young People's First Car" this question, in the past standard answer was "Good enough is fine"—limited budget must compromise repeatedly between appearance, space, power, quality. Great Wall Ora 5 logic is "Who says first car can't want it all": Natural Aesthetics Design Language (Dunhuang Green taken from Mogao Caves Mineral Green Pigment, Glacier Grey taken from Iceland Millennium Glacier), one car multiple power, one car multiple posture, one car multiple category, power versions different but design/intelligence/comfort/quality completely consistent.
Dense city users in China choose pure EV commute save worry save money; European old town streets narrow, private parking scarce, home pile installation threshold high, pure EV energy replenishment becomes pain point, hybrid version uses Three Motors Six Modes full speed range switching to save fuel smoothness; South America, South Africa, Indonesia infrastructure different, fuel version backup. Young people finally don't have to compromise for region or infrastructure difference—this is "Choose on Demand, Drive Freely" eight words truly landing appearance.
5, Go Global on Demand
These ten-plus years China car export, from early Chery Geely "Trade-style Export" to two years BYD NIO "Fleet-style Export", main line always "Use domestic blockbusters crush overseas". Great Wall Ora 5 gave new paradigm—not for each market develop separately, but for each market combine separately.
Guiyuan Platform modular concept lets localization adaptation from "Restart Project" downgrade to "Power Switch", R&D marginal cost spread to extremely low, response speed extremely fast. Ora internal calculation, Great Wall Ora 5 purchase cost 5% lower than same class opponent, maintenance cost 15% lower, global standard quality control brings higher resale value and more stable quality.
Financial view look is "New Quality Productivity Going Global", technical view look is "Platform Capability Realization", brand view look is Ora from "More Loves Women" to "Global Fashion Boutique Car Brand" dimension upgrade—Lu Wenbin set eight words "Global, Fashion, Boutique, Car", every one correcting past bias.
Great Wall Ora 5 Sports Version & GT official also published appeared, market future promising.
Final Words
When a company once welded "Female Exclusive" into brand gene car enterprise, dares to peel off label themselves, dares to admit "Pure EV Cult" is wrong, dares to use one car's three faces to knock on door of different continents—this self-revolution courage, more valuable than 10,806 numbers itself.
Xushui Proving Ground that cup of coffee not spilled, Brazil 24 hours cleared 2,000 units orders, Madrid Gym ACB logo and Ora 5 shining side by side, these scenes pieced together, is China car export from "Sell Cheap" to "Sell Right" turning point. Ora 5 may not be this model's end game, but it likely is China car "Go Global on Demand" narrative start.
「 体系能力兑现价值 」
作者 | 甄 瑶
编辑 | 李国政
出品 | 帮宁工作室（gbngzs）
又一款新车，入局炙热的中大型六座SUV市场。
7月23日，武汉，东风奕派全新“华派黄金标准大六座”——东风奕派M8上市，限时权益价16.58万-20.58万元。
上市会现场，东风奕派营销事业部总经理余岳峰、华为智能汽车解决方案BU副总裁迟林春同台，解读这款车的核心优势——奕派M8之强，在于由奕派科技联合华为乾崑、宁德时代打造，这是它差异化竞争的关键。
“奕派M8舒享官”郁可唯登台献唱，以温润声线，呼应奕派M8舒适从容的定位，与用户一同见证20万元级家用SUV新价值标准诞生。
纵观行业，家用大六座赛道已告别单纯比拼参数，市场重心向全场景真实用车体验转移。
身处市场进化分水岭，奕派M8从亮相之初，就持续收获热度：5月首秀，车顶小蓝灯设计引发行业热议；6月预售，单日订单突破10000辆；7月接连拿下中汽中心12项权威认证——显然，这款车在上市前，就已完成多轮市场认知铺垫。
复盘来看，奕派M8今天的市场表现，并非单次营销的短期红利，而是上半年体系能力积蓄后的一场集中爆发。
数据显示，奕派科技今年6月交付23231辆，上半年累计交付132857辆，同比增长21%；海外销量大增186%，覆盖40余个国家和地区。
一年前，东风汽车启动乘用车业务全方位整合，成立奕派汽车科技公司，打通研、产、供、销、服全价值链，加速新能源转型。
今年上半年，奕派科技就已完成产品矩阵与体系实力的双重储备。此次奕派M8上市后，旗下风神品牌L8Y、L8+、L9等多款新品也将陆续推出。
从销量稳步爬坡、前沿技术持续装车，到品牌影响力突破、用户生态深耕，奕派科技向上转型的步伐，远比外界预判的更为决绝，其市场攻势也在持续加码。
▍01
三路突围
上半年，新能源汽车市场价格战余温未散，行业整体增速慢了下来，多数品牌靠以降价换销量的打法硬撑。
奕派科技没有陷入短期流量竞争，而是围绕产品、品牌、用户生态这3条主线持续投入，每一个动作，都在为长期增长搭建骨架。
旗下奕派、纳米与风神品牌都同步迭代，形成从家用到个性化的完整产品矩阵。
其中，纳米系列承担国民纯电走量之责。纳米01累计销量破12万辆，稳居香港小型车销量榜首，一季度出口超3万辆，跻身小型纯电出海第一梯队；纳米01Cross、纳米06 智趣版陆续上市，以尺寸、配置差异化，扩容家用市场。
奕派品牌主攻中高端新能源市场。
3月，奕派007“闪现版”上市，主打猎装造型与驾控体验。5月，奕派007+推送城市NOA功能，搭载天元T200系统与地平线征程6M芯片，补齐高阶智能短板。
奕派008凭借越级空间与安全表现，蝉联懂**12万-18万级新能源口碑榜首，还入选央视“汽车风云盛典”代表车型。
东风风神则聚焦家用舒适赛道。风神L8拿下中汽中心“座椅舒适之星”与“零甲醛”双认证，满油满电续航实测高达2245公里。2026款风神L7EV完成4个维度进阶，重塑10万级纯电SUV价值标杆。
此间，海外销量高速增长，成为奕派科技第二增长曲线。
上半年186%的海外销量增速，证明奕派科技的产品力能适配全球多元市场，也表明品牌摆脱对单一市场的依赖，抗风险能力显著提升。
这一切最核心的底层改变，来自技术端硬核突破——这是奕派科技上半年最大的亮点之一。
制造领域，1.6万吨超大型一体化压铸设备量产投产，率先应用于全新车型，让车身部件减重10%-15%，同时大幅压缩生产时长，由此带来轻量化、安全与降本增效这三重突破，获《人民日报》点赞。
智能驾驶领域，5月，奕派与华为乾崑签署战略合作升级协议，从单一产品合作，深化为研发、车型、运营、推广全链路协同，明确年内推出3款合作车型，技术合作深度与广度全面升级。
此外，超1000km续航混合固液电池、L3级智能辅助驾驶等前瞻技术持续储备，为后续产品迭代预留了空间。
产品与技术，决定一个品牌的高度，而用户生态，则决定一个品牌的厚度。
上半年，奕派科技将用户运营从服务响应，升级为体系化的生态构建。
服务效率上，“111”快速响应机制落地。
用户问题10分钟响应、1小时出方案、1天完成闭环，诉求处理效率大幅提升。上半年，累计吸纳3万余份用户建议，通过3000场线下活动直连用户，落地200余项功能优化。用户反馈均直接进入产品迭代链路，带动客户满意度持续位居同级前列。
用户归属感上，发布用户IP—— “奕家人”和“风神绘客厅”。
“春日派对”系列活动走进十余城，配套五大服务承诺落地，官方认证车友会快速扩张。东风风神举办“风神绘客厅”，高管、研发团队与车主面对面，实打实的共创模式推动产品持续优化。
此外，连续开展5年的高考“光芒计划”、汉江生态保护公益行动、车展成交捐赠等举措，也让品牌跳出纯商业属性，树立有温度的公众形象。
用户生态的完善，不仅提升了复购与推荐率，更让奕派各品牌拥有稳定的基本盘，每一款新品上市都拥有用户信任基础。
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搭载华为乾崑技术的奕派M8
所有日复一日的默默深耕，最终都落在产品上。
最新上市的奕派M8，是奕派科技年度战略车型。它既是东风与华为乾崑深度合作的首个落地成果，也是奕派科技制造能力、技术储备、品牌定位的集中呈现。
在预售阶段，奕派M8就展现爆款潜质，开启预售后，仅24小时订单超过10000辆，成为20万级六座SUV市场最受关注的新品之一。
“截止到7月21日上午，我们店拿下30多单。”北京朝阳一家东风奕派4S店负责人对帮宁工作室表示，“这在全北京奕派店属于中等水平，最多的一家都干到50单了。”
他认为，用户愿意掏钱下单奕派M8，最认的是华为乾崑智驾，还有央企东风多年积累的造车硬实力。
奕派M8全系搭载华为乾崑技术体系，配齐“智能六件套”——首批搭载乾崑智驾ADS 5 Pro，配合HarmonySpace 5.2座舱系统、HUAWEI SOUND 21扬声器音响、乾崑车云、乾崑车控与鲸鳍通信，构成完整的智能出行解决方案。
包含舱内激光视觉Limera在内，乾崑ADS 5 Pro 配备27个智能感知硬件，覆盖全链路NCA辅助驾驶、全场景智能泊车与全维防碰撞系统。它以行、泊、护一体化能力，覆盖全出行场景，可稳定应对高速跨城与复杂城区路况。
座舱端，HarmonySpace 5.2采用全新MoLA Agent架构，具备主动感知与全链路响应能力，通过自然语音触发多设备协同操作，无需用户逐项手动设置。配备的16.1英寸3K华为车载智慧中控屏，支持超级桌面与应用无缝流转。
这些超凡智能体验，都依托东风汽车整车底层制造与三电能力落地。奕派M8搭载奕派金盾电池，采用16000吨一体化压铸电池包与宁德时代LFP高比能电芯，从结构与电芯层面，筑牢安全底线。
纯电版搭载800V碳化硅高压平台，CLTC续航600km，支持4C超快充，兼顾续航表现与补能效率。
空间与舒适性方面，奕派M8长超5米、轴距超3米，轴长比达60.3%，给三排六座布局带来充裕的乘坐空间。同时配备双头等舱座椅、双视界大屏、双门双向智能冷暖箱、50英寸AR-HUD，都准确对标家用场景的舒适需求。
从行业视角来看，奕派M8的意义，远不止奕派科技新增一款走量车型。
它标志着奕派科技已具备整合头部智能技术、落地前沿制造工艺的能力，在20万元级主流市场，打出具备标杆属性的产品。这款车既是奕派品牌向上的关键支点，也为其后续推出更高端车型，铺垫了技术与市场基础。
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一大波新车来袭
奕派M8上市，只是开端。
承接它的市场热度，下半年，风神和奕派两品牌将有多款重磅新品陆续登场，以超级产品矩阵，全面覆盖舒适家用、高阶智能、性能运动等细分赛道，并发起密集攻势。
东风风神将延续“舒适家用”的标签，同时向智能化、多场景方向延伸，推出3款定位互补的新品。
其中，风神L8Y聚焦家用舒适赛道，在座舱质感与驾乘体验上全面升级，目标直指同级最舒适座舱，进一步巩固风神在舒适细分市场的口碑优势。
风神L8+主打前沿智能科技，搭载高阶智驾系统，目标是同级最强智能辅助驾驶产品，填补风神在高端智能领域的空白。
风神L9则主打同级唯一真七座空间优势，精准覆盖商务接待与多孩家庭出行场景，向上拓展至更大尺寸的家用车市场。
凭借风神L8、L7EV打下的用户基础与渠道口碑，风神这3款新品上市后，将快速形成合力，覆盖10万-20万级家用市场。
奕派品牌则将持续深化与华为乾崑的技术合作，在奕派M8之后再推两款重磅车型，完善中高端产品矩阵。
据透露，下半年，满配华为乾崑六件套的奕派大五座SUV和性能轿跑，将分别登场。
其中，大五座SUV瞄准家庭用户高端需求，延续华为全栈智能优势，主打大空间与豪华质感，与六座定位的奕派M8形成场景互补。
性能轿跑则切入年轻运动市场，以操控与设计为核心卖点，承接奕派007系列打下的轿跑用户基础，进一步丰富产品谱系。
从猎装轿跑到家用六座，再到大五座SUV和性能轿跑，奕派品牌正快速覆盖各主流细分市场，且每款都有清晰的技术标签与用户定位，形成协同而非内耗的产品矩阵。
由此来看，“蓄势”成为奕派科技2026年上半场的核心关键词。13.3万辆销量是结果，产品矩阵迭代、技术落地、品牌破圈、用户生态深耕等，才是其底层支撑。
那些表面上分散的动作，最终为奕派科技构建起一套完整的体系化能力——既能造好车，也能做好品牌，还能留住用户。
进入下半年，奕派科技的关键词切换为“爆发”。奕派M8现已打响第一枪，预售破万验证了体系能力的市场价值。后续风神、奕派双品牌的多款新品，将把这个势能延续下去，形成持续的市场声量与销量贡献。
于奕派科技而言，2026年并非靠一款爆款赌运气的年份，而是体系能力兑现价值的一年。所有上半年筑牢的根基，将在下半年，转化为实实在在的品牌向上与市场增长。
In Malaysia's SUV market, many buyers compare Proton X50 and Toyota Yaris Cross when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to save you time on research.
The OTR price for Proton X50 in Malaysia is RM 89,800 - 113,300, with 4 versions in total, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The OTR price for Toyota Yaris Cross in Malaysia is RM 99,900 - 109,900, with 2 versions in total, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
In terms of price, the starting price of Proton X50 is indeed RM 10,100 cheaper than Toyota Yaris Cross. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that the cheaper price might mean sacrifices in equipment, depending on your needs.
Proton X50 is equipped with 1.5L 4-cyl, 105 hp power. Official fuel consumption 6.0 L/100km.
Toyota Yaris Cross is equipped with 1.5L 4-cyl, 105 hp power. Official fuel consumption 6.0 L/100km.
Both cars use the same powertrain, and the driving feel is basically the same for daily use. Fuel consumption is also similar, so no need to worry too much about this point.
Proton X50 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Toyota Yaris Cross safety rating is 5★ (ASEAN NCAP), active safety systems include TSS.
Both cars have the same safety rating, and safety features are quite complete in this class. New cars these days generally have good safety, so no need to worry too much about this.
Proton X50 uses 4WD drive system.
Toyota Yaris Cross uses FWD drive system.
Proton's 4WD and Toyota's FWD will feel different in handling, test drive comparison is recommended.
Both Proton X50 and Toyota Yaris Cross are mainstream choices in the Malaysia market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance and equipment, choose the model with richer configuration. Ultimately, it is recommended to test drive both, as personal experience is most important.
Overall, both Proton X50 and Toyota Yaris Cross are very good models in the Malaysia market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a major matter, spending time on research will never be wrong.
In the SUV market in Malaysia, many buyers will compare the Proton X50 and Toyota Yaris Cross when choosing a car. These two cars are quite close in price and positioning, so today we will make a detailed comparison from multiple aspects to help you save time on research.
The Proton X50 OTR selling price in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The Toyota Yaris Cross OTR selling price in Malaysia is RM 99,900 - 109,900, with a total of 2 versions, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
From the price perspective, the Proton X50 starting price is indeed RM 10,100 cheaper than the Toyota Yaris Cross. If your budget is limited, Proton's entry-level version can already meet daily needs. However, be aware that the few thousand ringgit cheaper might involve compromises on features, depending on your specific needs.
The Proton X50 is equipped with a 1.5L 4-cyl engine, 105 hp. Official fuel consumption 6.0 L/100km.
The Toyota Yaris Cross is equipped with a 1.5L 4-cyl engine, 105 hp. Official fuel consumption 6.0 L/100km.
Both cars use the same powertrain system, and the driving feel daily is basically no difference. Fuel consumption is also about the same, no need to worry too much about this.
Proton X50 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Toyota Yaris Cross warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Both the Proton X50 and Toyota Yaris Cross are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale price more, you can prioritize the one with better reputation; if you care more about cost-performance and features, then choose the model with richer configuration. In the end, it is recommended to test drive both, personal experience is the most important.
Overall, both the Proton X50 and Toyota Yaris Cross are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended that everyone do their homework, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a major event, spending time doing research will definitely not be a mistake.
In Malaysia's SUV market, many buyers compare Perodua Aruz and Mitsubishi Xforce when selecting a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Mitsubishi Xforce OTR price in Malaysia is RM 109,930 - 119,930, with a total of 2 versions, including 2026 1.5L Ultimate (RM 119,930), 2026 1.5L Urban (RM 109,930), etc.
From a price perspective, Perodua Aruz's starting price is indeed RM 37,030 cheaper than Mitsubishi Xforce. If your budget is limited, Perodua's entry-level version can already meet daily needs. However, note that the few thousand difference may involve trade-offs in features, depending on your needs.
Perodua Aruz is equipped with 1.5L 4-cyl, power 105 hp. Official fuel consumption 6.0 L/100km.
Mitsubishi Xforce is equipped with 1.5L Turbo, power 140 hp. Official fuel consumption 7.0 L/100km.
In terms of power, Mitsubishi Xforce's 1.5L Turbo has 35 more horsepower than Perodua Aruz's 1.5L 4-cyl. However, for daily city driving, both cars have sufficient power and won't feel underpowered.
Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include .
Mitsubishi Xforce safety rating is 5★ (ASEAN NCAP), active safety systems include MI-PILOT.
Both cars have the same safety rating, and safety features are quite comprehensive for this class. New cars nowadays have good safety, so no need to worry too much about this.
Perodua Aruz body length 4400 mm, trunk 400 L.
Mitsubishi Xforce body length 4400 mm, trunk 400 L.
Both cars have almost identical dimensions, with little difference in interior space. For this class of vehicles, daily use is more than sufficient.
Perodua Aruz warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Mitsubishi Xforce warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Overall, Perodua Aruz and Mitsubishi Xforce are both excellent models in the Malaysian market. Which one to choose ultimately depends on your personal needs and budget. It is recommended to do your homework, compare quotes from multiple dealerships, and then test drive to make a final decision. Buying a car is a major decision, spending time researching will never be wrong.
In the Malaysian SUV market, many buyers compare Perodua Aruz and Chery Tiggo Cross when selecting a vehicle. These two models are quite close in price and positioning. Today, we will conduct a detailed comparison from multiple aspects to save you time on research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Chery Tiggo Cross OTR price in Malaysia is RM 88,750 - 99,750, with 2 versions, including 2025 HEV 1.5L CSH (RM 99,750), 2025 1.5T Standard (RM 88,750), etc.
In terms of price, Perodua Aruz's starting price is indeed RM 15,850 cheaper than Chery Tiggo Cross. If your budget is limited, Perodua's entry model already satisfies daily needs. However, be aware that the saving of a few thousand might involve compromises on features, depending on your needs.
Perodua Aruz is equipped with a 1.5L 4-cyl, 105 hp. Official fuel economy 6.0 L/100km.
Chery Tiggo Cross is equipped with a 1.5L 4-cyl, 105 hp. Official fuel economy 6.0 L/100km.
Both cars share the same powertrain, so the daily driving experience is virtually identical. Fuel consumption is also similar, so you don't need to worry too much about this point.
Perodua Aruz body length 4400 mm, trunk 400 L.
Chery Tiggo Cross body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, and the interior space difference is minimal. Cars in this class are fully adequate for daily use.
Perodua Aruz adopts FWD drive method.
Chery Tiggo Cross adopts FWD drive method.
Both cars have the same drive method, both are FWD, daily driving feel will not differ much.
Perodua Aruz and Chery Tiggo Cross are both mainstream choices in the Malaysian market, suitable for families and daily commuting. If you prioritize brand reputation and resale value, consider the one with the better reputation; if you care more about value for money and features, choose the one with richer equipment. Ultimately, we recommend test-driving both models, as personal experience is paramount.
Overall, Perodua Aruz and Chery Tiggo Cross are both very good models in the Malaysian market. Choosing either one depends on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, and then test-driving before making a final decision. Buying a car is a significant matter, investing time in research will certainly pay off.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Aruz 同 Mazda CX-30 嚟做比較。這兩款車喺價位同定位上都幾接近嘅，今日我就從多個方面做一個詳細嘅比較，幫你省做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900）等。
Mazda CX-30 喺馬來西亞嘅 OTR 售價係 RM 122,409 - 146,409，一共有 4 個版本，包括 2025 2.0L High+ Premium（RM 146,409）、2025 2.0L High+（RM 138,409）、2025 2.0L High（RM 130,409）等。
從價錢嚟睇，Perodua Aruz 嘅起步價確實比 Mazda CX-30 平咗 RM 49,509。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要注意，便宜嘅那幾千蚊，可能喺配備上會有取捨，具體要看你嘅需求。
Perodua Aruz 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Mazda CX-30 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Mazda CX-30 嘅 1.5L Turbo 比 Perodua Aruz 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Aruz 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。
Mazda CX-30 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 i-Activsense。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算畀得好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Perodua Aruz 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Mazda CX-30 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣，呢方面唔使糾結。實際保養仲要看品牌嘅服務網絡同零件價格，建議去車友群問問真實車主嘅經驗。
Perodua Aruz 同 Mazda CX-30 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就選配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要。
總嚟講，Perodua Aruz 同 Mazda CX-30 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先去試駕先做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
乘聯會數據顯示，今年上半年，國內乘用車零售累計875萬輛，同比下滑20%；燃油車市場更是遭遇「雪崩」，6 月零售驟降39%。「價格戰」貫穿始終，行業利潤空間被大幅壓縮。
在一片哀鴻遍野中，有家車企交出了「不一樣」的成績單：6 月銷量25.79萬輛，環比增長15.8%、同比增長11%，連續 3 個月單月銷量突破 2 萬輛；上半年累計交付11.81萬輛，並連續 2 個月實現銷量同比、環比雙增長。佢唔係新勢力，也唔係自主品牌，而係悅達起亞。
如果把目光拉高至全球維度，起亞嘅市場表現更加震撼。2026 年上半年，起亞全球累計銷量163.1萬輛，同比增長2.7%，創上半年銷量新高。其中，獅铂拓界、賽圖斯分別以30.32萬輛和17.72萬輛，位列起亞單車型全球銷量前兩名。
全球品質：駛入上行之道
一邊係全球市場的高歌猛進，一邊係中國市場嘅逆勢突圍，現如今嘅悅達起亞，早已換咗一種思考方式：透過強化品牌形象、提升產品競爭力、拓展服務渠道、優化用戶體驗等舉措，展現出穩健嘅發展勢頭同強大嘅企業韌性。
今年上半年，悅達起亞率先推出全國「一口價」購車政策，把定價權歸於品牌，令消費者進店即享底價。以全球累計銷量超 800 萬輛嘅起亞新獅铂拓界為例，4 月煥新上市「一口價」低至10.99萬元起，主銷車型1.5T 尊貴版「一口價」僅12.49萬元。
除此之外，油卡補貼、購置稅減免等多重禮遇也相繼落地。以超值購車方案回饋中國消費者，悅達起亞切實降低咗購車門檻，令價格更透明。得益於此，悅達起亞多款明星車型銷量相比去年同期增長顯著，這亦印證咗佢哋全國「一口價」策略嘅有效性。
值得一提嘅係，傳承咗「Sportage」33 年歷史、5 代車型嘅起亞新獅铂拓界，相比舊款喺造型設計、空間體驗、智能科技、安全配置等維度上，實現咗 13 項配置升級，進一步滿足中國用戶對更舒適、更智能嘅出行需求。
更令人驚喜嘅係，起亞新獅铂拓界上市超 100 日，新车質量「零客戶投訴」，呢個唔係靠運氣，而係品控嘅力量，充分印證咗悅達起亞過硬嘅產品質量，同時亦彰顯咗悅達起亞第三工廠全球領先嘅製造水準與品控實力。
作為起亞全球核心生產基地，悅達起亞第三工廠全面對標國際一流製造標準，引入起亞全球質量管理體系（GQMS）、MES 製造執行系統、IQIS 生產完結系統等先進工具，搭建起覆蓋研發、製造到售後嘅全生命週期質量管理體系。
「全球品質」係悅達起亞刻喺每一顆螺絲釘上嘅標準：用高品質、高智能、高價值，回應中國用戶對品質出行嘅多元期待；依托全球統一研發製造體系與嚴苛驗證流程，令海内外消費者共享無差別嘅造車實力。
雙輪驅動：跑出增長曲線
內銷、外銷齊頭並進，係今年上半年悅達起亞嘅發展主旋律。截至目前，悅達起亞累計出口超 61.7 萬輛，出口銷售額突破67.9億美元，構建起由 EV5、獅铂拓界、賽圖斯、K5、索奈同煥馳組成嘅出口矩陣，覆蓋澳大利亞、墨西哥、沙特阿拉伯等全球 91 個國家同地區。
發動機出口同樣成績斐然，2026 年 6 月，悅達起亞出口發動機 7491 台，累計出口約 53.1 萬台，主要銷往俄羅斯、捷克、斯洛伐克、韓國、越南、馬來西亞、印度、哈薩克斯坦、土耳其等國家。
內銷穩住基本盤、出口打開天花板，這種「雙輪驅動」嘅格局，既能對沖國內存量市場嘅價格戰競爭壓力，又能依托規模化出口攤薄製造成本，形成內外市場相互反哺、風險分散嘅穩健增長閉環，成為悅達起亞逆勢狂飆嘅核心底氣。
除手握國內存量深耕與全球增量藍海兩條增長曲線外，悅達起亞喺渠道生態建設亦可圈可點。一方面，持續深化與聯合皇冠、藍池、江蘇智行、國奧、中弛代表嘅大型經銷商集團合作；另一方面，不斷強化服務網絡、推動標準服務下沉。
今年上半年，喺價格戰激烈、經銷商退網消息不斷嘅大環境下，悅達起亞新增咗 28 家網點，特別係 4 月與長久集團喺廣西打造嘅首家全球 SI 2.0 標準旗艦店，更係填補咗廣西地區高品質出行服務嘅空白。
健康嘅渠道，係悅達起亞可持續增長嘅根基；而服務上嘅提升，亦係決勝戰場之一。今年上半年，悅達起亞持續優化售前、售中、售後全階段服務生態。喺售前與售中環節，主要圍繞到店體驗、試乘試駕、簽約交車等關鍵觸點優化客戶體驗；喺售後環節，主要圍繞服務管理體系升級、服務質量管控優化、服務設施落地應用，提升服務體驗。
體育營銷：在地化情感連結
縱觀起亞體育營銷，恰恰與其內外銷雙輪驅動邏輯，形成咗精妙嘅鏡像呼應。2026 年美加墨世界盃激戰正酣，作為與國際足球聯合會（FIFA）合作近 20 年嘅官方合作夥伴，起亞為本屆賽事贊助咗 660 輛運營車輛。
除此之外，仲為中國消費者帶來一系列「世界杯聯名禮」，並針對新獅铂拓界、K3 同奕跑 3 款「一口價」車型提供購置稅補貼同油卡電卡贈送等權益，盡顯對中國消費者嘅滿滿誠意。呢波操作，直接將體育熱度轉化為到店流量，整個鏈路順理成章。
值得一提嘅係，作為 FIFA 長達 20 年嘅合作夥伴，起亞擁有喺全球範圍內揀選官方持球球童嘅獨家權益。喺本屆美加墨世界杯淘汰賽中，11 歲女孩劉舒婴作為唯一中國官方持球球童亮相，成為起亞打通全球體育資源、搭建中外青少年文化交流橋樑嘅鮮活縮影。
全球 IP 唔係貼標式贊助，而係可感知嘅權益落地。起亞喺把球童揀選權這種稀缺權益精準落喺中國人身上嗰一刻，就完成咗從贊助商到圓夢人嘅身份轉譯，令消費者摸到品牌嘅溫度。
除整合全球頂級賽事資源外，悅達起亞仲積極深耕中國本土體育賽事。迄至今止，悅達起亞已連續 6 年贊助鹽城馬拉松、連續 2 年成為「蘇超」鹽城隊嘅主贊助商，將品牌溫度延伸至賽場內外嘅每一位參與者。
本土賽事唔係湊數式參與，而係區域深耕嘅情感錨點。鹽城作為悅達起亞嘅大本營，深耕本土賽事本質上係做「社區品牌資產」，從而實現喺地化情感連結。
場記：等風來，唔如自成風
2026 年上半年，中國車市寒氣逼人，但悅達起亞卻用一份「同環比雙增長」嘅成績單告訴行業：真正嘅長期主義，唔係等風來，而係自成風。
從全球 163 萬輛嘅創紀錄半年銷量，到中國市場嘅逆勢突圍；從全國「一口價」重塑消費者信任，到出口業務打開增長天花板；從全球品質嘅製造底蘊，到全週期無憂嘅服務體驗——悅達起亞呢套組合拳，支撐企業走出低谷、築牢增長底盤。
深耕中國市場 24 年，悅達起亞累計收穫超 685 萬用戶信賴。未來，悅達起亞仍將喺品牌价值、產品品質、渠道網絡、服務體驗等維度上持續精進，為更多中國消費者帶來遠超期待嘅出行體驗。
In Malaysia's SUV market, many buyers compare Perodua Ativa and Mitsubishi Xforce when choosing a car. These two cars are quite close in price and positioning. Today, we will do a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Perodua Ativa in Malaysia is RM 62,500 - 73,400, with a total of 3 versions, including 1.0L Turbo X (RM 62,500), 1.0L Turbo H (RM 67,300), 1.0L Turbo AV (RM 73,400), etc.
The OTR price of Mitsubishi Xforce in Malaysia is RM 109,930 - 119,930, with a total of 2 versions, including 2026 1.5L Ultimate (RM 119,930), 2026 1.5L Urban (RM 109,930), etc.
From a price perspective, the starting price of Perodua Ativa is indeed RM 47,430 cheaper than Mitsubishi Xforce. If your budget is limited, Perodua's entry-level version can already meet daily needs. But be aware, that few thousand cheaper might involve trade-offs in features, specifically depends on your needs.
Perodua Ativa comes with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Mitsubishi Xforce comes with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Regarding power, the 1.5L Turbo of Mitsubishi Xforce has 35 more horsepower than the 1.5L 4-cyl of Perodua Ativa. However, for daily city driving, the power of both cars is sufficient, you won't feel it's lacking.
Perodua Ativa body length 4400 mm, trunk 400 L.
Mitsubishi Xforce body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, the interior space difference is not significant. For this class of car, daily use is completely sufficient.
Perodua Ativa uses FWD drive mode.
Mitsubishi Xforce uses FWD drive mode.
Both cars have the same drive mode, both are FWD, the daily driving experience will not have too much difference.
Perodua Ativa warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Mitsubishi Xforce warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
In summary, Perodua Ativa and Mitsubishi Xforce are both very good car models in the Malaysia market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your homework, compare quotes from several car dealers, and then test drive to make the final decision. Buying a car is a major event, spending time on research will definitely not be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Honda WR-V 同 Chery Tiggo 8 Pro 嚟做比較。呢兩款車喺價位同定位上都好接近，今日我哋就由多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。
Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900，一共有 4 個版本，包括 2023 1.5L V（RM 99,900）、2023 1.5L E（RM 95,900）、2023 1.5L S（RM 89,900） 等。
Chery Tiggo 8 Pro 喺馬來西亞嘅 OTR 售價係 RM 159,750 - 159,750，一共有 2 個版本，包括 1.6L Turbo Standard（RM 130,000）、1.6L Turbo Premium（RM 145,000） 等。
由價錢嚟睇，Honda WR-V 嘅起步價確係比 Chery Tiggo 8 Pro 平咗 RM 69,850。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千蚊，可能喺配備上有取舍，具體要睇你嘅需求。
Honda WR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING。
Chery Tiggo 8 Pro 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 Honda WR-V 嘅 Honda SENSING 同 Chery Tiggo 8 Pro 嘅 Basic 喺功能上有啲差異，如果你比較睇重主動安全嘅話，可以詳細比較吓兩者嘅功能列表。
Honda WR-V 車身長 4400 mm，尾箱 400 L。
Chery Tiggo 8 Pro 車身長 4400 mm，尾箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Honda WR-V 保修 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
Chery Tiggo 8 Pro 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Honda WR-V 同 Chery Tiggo 8 Pro 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，嗰就揀配置更豐富嗰款。最後定係建議兩款都去試駕，親身體驗先係最重要嘅。
總嘅嚟講，Honda WR-V 同 Chery Tiggo 8 Pro 都係馬來西亞市場好唔錯嘅車型。揀邊一部，關鍵仲要睇你個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先去試駕先做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
With the World Cup hype approaching, a powerful alliance crossing mountains and seas has written a new footnote in China's automotive globalization journey. Late at night on May 22 Beijing Time, Changan Automobile officially formed a global strategic partnership with the Portugal Football Association, becoming the global official partner of the Portugal National Team. This peak meeting between a Chinese car company and a top European football club is not only a cross-border resonance between sports IPs and car brands, but also a firm practice of Changan Automobile anchoring the globalization track, deeply cultivating the overseas market, and pushing China's smart manufacturing to sail the world.
With the global automotive industry competition entering a deep-water zone, the globalization of Chinese car companies has upgraded from simple product trade to a deep output of brand value and cultural concepts. As a new central enterprise card for China's automotive industry, Changan Automobile firmly promotes global layout with the strategic vision of "No Overseas, No Changan". This partnership with the Portugal National Team is precisely the key move to leverage top resources, break cognitive barriers, and achieve the leap from "product going overseas" to "value going overseas", demonstrating the hard power and grand vision of China's smart manufacturing going to the world.
Leveraging Top Football IPs to Precisely Break Overseas Brand BarriersIn the second half of globalization competition, simple product output has become difficult to break the inherent cognition of overseas markets towards Chinese brands. Changan Automobile targets football, this global common cultural language, choosing strategic cooperation with the European football powerhouse Portugal National Team, which can be described as a differentiated move to precisely break the situation. The Portugal National Team boasts world-class stars such as Cristiano Ronaldo, possessing a massive fan base in Europe, Latin America, and globally. Its top football IP's global influence and world-class value endorsement build a bridge for Changan Automobile to efficiently reach global audiences.
On the eve of the 2026 World Cup, Changan Automobile became the first Chinese car company to partner with a top European football national team. This move stepped out of traditional marketing dimensions, extending brand reach deeply into European core markets and radiation areas. At the event site, both parties jointly released the branded film "Sounds like Changan", successfully completing the first overseas delivery of the Deep Blue S05 plug-in hybrid model (PHEV) in Europe. Meanwhile, Changan Automobile also officially started the long-distance European testing of relevant PHEV models, comprehensively testing the vehicle's long range, fast charging, low energy consumption, and durability. With this opportunity, Changan Automobile not only achieved a leap in brand exposure but also used sportsmanship as a bond to break stereotypes of Chinese car brands in the overseas market, allowing global users to have a new understanding of Changan Automobile's brand value amidst the passion and struggle of football, paving the way for subsequent market deepening.
From Product Output to Value Resonance, Casting a Central Enterprise Going Overseas BenchmarkAs a new central enterprise, Changan Automobile actively responds to the national call for high-level opening up. Its globalization journey has long surpassed the primary stage of "selling cars overseas", but upgraded to a deep value fusion of "integrating locally, resonating in value". The spirit of team collaboration and never giving up contained in football highly matches Changan Automobile's persistent pursuit in technology R&D and quality polishing. Both sides joined hands to realize a peak meeting between a first-class enterprise and a first-class team.
This spiritual resonance is a vivid practice of Changan Automobile from "going out" to "going in". Relying on the advantages of the new central enterprise platform, Changan efficiently integrates global resources, with Blue Whale Supercharging Hybrid and Tianzhu Intelligent System as core technical support, creating a global product matrix combining quality and strength. In 2025, Changan's overseas sales reached 637,000 units, a year-on-year increase of 18.85%, accounting for over 20% of total sales; overseas deliveries in April 2026 surged by 69.9% year-on-year, leading the industry in growth rate. Behind the bright results lies the responsibility and commitment of Changan as a central enterprise. Changan Automobile can not only export quality products but also convey the spiritual power of Chinese brands moving upwards and towards newness, becoming a core card for China's automotive industry going global.
Deeply Cultivating Global Comprehensive Layout, Anchoring the Goal of a World-Class BrandFor Changan Automobile, signing the Portugal National Team is just an important part of its grand global landscape. Guided by the "Broad As the Sea" Plan 2.0, Changan adheres to the four major principles of "Long-term, Localization, Systematic, ESG Construction Integration", building a "152" global layout, promoting the transformation of globalization from a product trade-dominated model to a comprehensive model covering manufacturing, trade, investment, service, and ESG construction.
In terms of market and capacity layout, Changan's global sales network covers 118 countries and regions, with 1,124 overseas sales outlets; 22 overseas manufacturing bases have been built, with the Thailand Rayong New Energy Factory and Brazil Factory successively putting into production, adapting to local needs locally and practicing the concept of "In the Local, For the Local". At the product level, 41 car models have been launched cumulatively, covering fuel, pure electric, and plug-in hybrid categories. Deep Blue S05 and other models have been exported to Europe in batches, gaining widespread recognition from the international market.
Zoom In
Looking towards the future, Changan's goal is clear and firm: By 2030, overseas sales will double to 1.5 million units, striving for 1.8 million units, aiming to rank among the global automotive brand TOP10, and enter the regional world brand TOP5 in the Europe and Asia market. From the green field to the global track, Changan Automobile, with an open posture, central enterprise responsibility, and pragmatic courage, continues to broaden the boundaries of Chinese cars going overseas, letting the figure of China's smart manufacturing gallop globally, and letting the strength of Chinese cars resonate across the world. (End)
喺品牌成立五週年之際，阿維塔科技正邁入發展勢能全面釋放嘅新階段。目前，其累計銷量已突破 25 萬輛，喺高端智能電動車市場建立起穩固地位。伴隨產品矩陣嘅持續完善、核心技術嘅加速落地，以及海外布局嘅深入推进，阿維塔不僅實現咗整體盈利，更展現出強勁嘅增長韌性與品牌活力。作為華為引望嘅最大外部股東，阿維塔將持續受惠於智能生態嘅協同紅利，推動品牌向更高階發展。
成立五年嚟，阿維塔陸續推出咗阿維塔 11、12、06/06T、07 等多款車型，覆蓋 20 萬至 70 萬元價格區間。今年下半年，阿維塔仲會推出阿維塔 07L 及全新大六座旗艦 SUV，後者將行業首搭寧德時代凝聚態電池，進一步拉升產品天花板，拓寬市場覆蓋。按照規劃，到 2030 年，阿維塔將完成 17 款產品布局，全面覆蓋 SUV、轎車、MPV 等細分市場。海外拓展同樣進展迅速，自 2024 年出海嚟，阿維塔已進入全球 40 多個國家同地區，不僅穩居泰國高端電動車銷量榜首，喺阿聯酋亦奪得咗高端市場 10% 嘅份額，全球化布局初具規模。今年，阿維塔將正式進入歐洲市場，進一步加速全球高端市場滲透，計劃至 2030 年覆蓋超 110 個國家同地區，海外銷量佔比達到 40%。
品牌快速成長背後，係長安汽車對阿維塔戰略賦能嘅持續加碼。作為長安汽車高端化戰略嘅核心載體，阿維塔承擔住向上突破、打造全球化高端品牌嘅使命。今年 4 月，長安汽車宣佈阿維塔同深藍汽車開啓戰略協同，遵循「前端獨立、中後端協同、品牌獨立運營」原則，進一步提升阿維塔嘅戰略權重，集團全域資源或會持續向其傾斜。作為品牌群嘅「旗艦與標竿」，阿維塔喺品牌經營、渠道運營、用戶服務三大體系不變嘅同時，高端定位愈發穩固。協同落地後，效率與體系能力進一步放大，為品牌長期發展提供堅實後盾。
此外，阿維塔背靠長安、華為、寧德時代「三巨頭」嘅獨特優勢仍喺深化，構建起獨一無二嘅技術同資源壁壘。基於長安百年製造底蘊，阿維塔自研崑崙智慧增程、太行智控底盤兩大核心技術，迭代推出嘅太行智控底盤 2.0，以行業領先嘅分佈式電驅技術，實現安全與操控雙重進階。同時，阿維塔作為華為與寧德時代嘅「技術股東」，不僅享有最新技術嘅優先搭載權，更攜手夥伴從源頭定義每一項新技術。阿維塔作為華為引望最大外部股東，形成以資本為紐帶嘅利益共同體，持續享受發展紅利。寧德時代作為阿維塔第二大股東，始終將神行、驍遙、凝聚態等前沿電池技術優先搭載於阿維塔車型，確保產品力穩居行業前列。
站喺五週年嘅新起點，阿維塔——呢家年輕嘅「新豪華」品牌，正以更清晰嘅產品戰略、更深入嘅技術合作同更堅定嘅全球化布局，持續走穩「原創、智能、新豪華」嘅可持續增長之路。作為長安汽車嘅核心戰略資產，阿維塔正喺不斷夯實其面向未來嘅核心競爭力，釋放長期價值。
Announced last week that it will start using brand new race cars starting in 2027, this week the event kicks off its season.
May 22, Lamborghini Super Trofeo Asian Challenge is about to welcome the competition of the second round of the 2026 season. This is also the first time the Lamborghini Asian Challenge visits the Ningbo International Circuit. Although the grade is slightly lower compared to the Sepang International Circuit in Malaysia where the season opened in April, the challenge difficulty level of the Ningbo track is actually higher than the former.
The Lamborghini Super Trofeo Asian Challenge 2026 season opening round — Malaysia Sepang International Circuit is an FIA Grade 1 certified track. In comparison, the Ningbo International Circuit is an FIA/FIM Grade 2 certified track. Although the grade is slightly lower, the Ningbo track designed by the team of world-renowned designer Alan Wilson, the challenge difficulty is not low.
Sepang track is 5.543 km long, clockwise layout, max elevation difference 30 meters, total 15 corners (including a 927-meter hairpin turn), 8 straights; The Ningbo International Circuit put into use in 2017 is a counter-clockwise layout, max elevation difference 24 meters, total 22 corners (including 13 left turns, 9 right turns), changing corners combined with terrain drops, creates a big difference compared to the Sepang track which emphasizes high speed.
More corner challenges do not affect the drivers' confidence in competing. As the second round of the Lamborghini Super Trofeo Asian Challenge 2026 season, the main highlight is currently the Super Trofeo European race champion team Vincenzo Sospiri Racing (VSR) who leads the Pro championship. Drivers Liam Sceats and Gustaw Wisniewski from New Zealand, after winning the overall championship at the Sepang International Circuit, will face strong opponents from the PRO group such as Batmobile Racing, Bundang by Racegraph, Busan by Racegraph teams.
Among them, it is worth mentioning the Lamborghini Busan by Racegraph team lineup. Chinese driver Liu Zexuan will partner with 2000 Macau Grand Prix Champion André Couto, replacing the previous Qian Long and Kim Sangho combination. Liu Zexuan, since starting his racing career at age 26, has already achieved remarkable results in Asian GT events and Formula racing series.
Compared to the more exciting PRO group, the other two groups: PRO-AM group, AM group also each have highlights. Drivers who won the PRO-AM group championship in the first round will also face challenges from Adam Putera and Kumar Prabakaran who won the 2025 Lamborghini Super Trofeo European championship; The AM group highlights the solo driver Bertram Lau from the KAM LUNG Racing team, who tops the points table, and whether he can continue to maintain his form.
The Lamborghini Super Trofeo Asian Challenge second round will officially kick off on May 22. The first day is official practice. Qualifying starts at 10:20 AM on Saturday. The first race begins at 2:55 PM. The second race begins at 11:15 AM on Sunday.
After the Lamborghini Super Trofeo Asian Challenge lands at the Ningbo track for the first time, the 2026 season will have two rounds held in China. After competing at the Ningbo track, from September 4 to 6, the fifth round will start at the Shanghai International Circuit, followed by the sixth race and World Finals at the Monza circuit in Italy.
Author: Lu Jia
比亞迪正式發布 2026 年 5 月產銷快報，全品牌新能源汽車單月銷量 383453 輛，同比微增 0.26%，時隔十個月實現單月銷量同比轉正；其中乘用車交付 376990 輛，環比大漲 19.4%，一掃前期車型換代陣痛，呈現國內基本盤穩固、海外銷量狂飆、高端品牌全線放量的全新格局，在國內新能源內捲加劇、特斯拉 FSD 入華、自主新品密集上市的市場環境中，走出獨有的結構性增長路線。
王朝 + 海洋兩大主力品牌 5 月合計售出 330215 輛，佔據集團總銷量超八成，仍是比亞迪銷量壓艙石，全系列共 8 款車型單月銷量突破 2 萬台，產品從 5 萬入門代步到 20 萬家用 SUV 實現全覆蓋。
王朝網內部，元家族 56691 輛、宋家族 51370 輛。雙雙跨過五萬門檻，成為品牌兩大銷量支柱，兼顧家用代步與城鄉出行需求；秦家族緊隨其後交出 28360 台穩定表現，漢、唐系列月銷維持六千級體量，深耕中大型家用轎車、SUV 細分市場；全新車型夏處於市場培育期，單月交付 1810 台，後續隨渠道鋪開有望穩步上量。
海洋網增長勢頭更為迅猛，全系五款車型跨入兩萬俱樂部：海獅 42615 台、海豹 34117 台、海鷗 39919 台、海豚 22260 台、宋 PLUS 27755 台。其中海鷗憑藉 6-8 萬親民定價穩居入門代步銷冠，海獅作為全新走量車型上市即站穩四萬量級，補齊海洋網中型 SUV 產品空白，完善海洋產品梯隊佈局。從代步小車到緊湊 SUV，兩大主品牌依托 DM-i 混動與純電雙線技術，牢牢鎖住 15 萬以內國內主流家用市場份額。
方程豹同比暴漲 139.7% 品牌向上落地見效騰勢、方程豹、仰望組成的高端矩陣 5 月合計銷售 46489 輛，正式擺脫小眾定位，成為比亞迪品牌溢價與利潤增長新支點，打破自主品牌高端化難破局的行業魔咒。
越野品牌方程豹單月 30186 輛，同比暴漲 139.7%，創下品牌上市以來月度銷量新高，旗下鎦 7 單月 18280 台，豹 5、豹 8 穩定輸出，在 25-40 萬硬派越野細分市場持續擠壓合資、進口車型生存空間。
騰勢 5 月交付 16303 台，MPV 標桿 D9 售出 6721 台，Z9 系列近 6000 台，MPV、中大型轎車雙線發力，站穩豪華新能源賽道；百萬元級超豪華品牌仰望穩步爬坡，當月交付 286 台，同比增幅 105.8%，完成自主品牌天花板產品的市場驗證，形成從十幾萬家用、三四十萬越野、五十萬豪華 MPV 到百萬元級旗艦的全價格帶產品佈局。
5 月比亞迪乘用車和皮卡海外銷量 160177 輛，同比大漲 80.7%，出口佔全系總銷量突破 42%，創下品牌出海歷史新高，成為穩住 5 月整體銷量、實現同比轉正的核心驅動力。
東南亞、歐洲、拉美成為主力增量市場，海鷗、宋 PLUS、元系列持續登頂多國新能源熱銷榜單，SHARK 皮卡連續兩月單月出口突破 4000 台；依托泰國、巴西、匈牙利、烏茲別克斯坦四大海外整車工廠落地投產，本地化生產持續落地，規避關稅同時快速下沉終端渠道。在國內車市存量競爭、價格戰常態化背景下，高速擴容的海外市場有效對沖國內車型換代帶來的銷量波動，正式從補充市場升級為比亞迪核心增長引擎。截至當前，比亞迪新能源汽車全球累計銷量已經突破 1650 萬輛，全球化版圖持續拓寬。
智駕賦能產品迭代 下半年新品蓄力衝量5 月比亞迪智能化落地迎來關鍵節點，天神之眼智駕系統成為車型核心加分項：全品牌搭載高級智駕車型保有量突破 315 萬輛，日均路測數據超 2 億公里；當月比亞迪落地城市領航、智能泊車雙安全兜底服務，成為全球首家實現兩項智駕兜底的車企，政策落地三天後，搭載天神之眼系統車型的城市 NOA 激活率暴漲 50%，智能化體驗升級直接拉動終端到店訂單轉化，為後續車型持續走量築牢產品競爭力，直面 FSD 入華帶來的智駕市場衝擊。
從數據細節來看，2026 年 1-5 月比亞迪累計銷量 1405039 輛，同比下滑 20.32%，核心誘因是全系主力車型集中換代、第二代閃充刀片電池產能爬坡受限。新款閃充電池升級快充與低溫性能，全系換代車型優先換裝新電池，但產線改造拖累產能釋放，熱門車型訂單積壓、交付延後，一定程度壓縮 5 月交付體量。
隨著二季度末二代刀片電池產能持續釋放，疊加騰勢 N8L、方程豹鎦 7 純電版、海獅 05、夏 L 等多款新車陸續登陸市場，業內普遍預判比亞迪 6 月全品牌銷量有望突破 40 萬輛。依托低端走量鎖份額、高端提利潤、海外衝增量、智能化提產品力的四維發展邏輯，在國內新能源淘汰賽加劇的當下，比亞迪全品類佈局優勢持續放大，坐穩國內新能源龍頭，加速向著全球頭部車企穩步邁進。
The whole vehicle sector has dropped again, leaving everyone bewildered.
Intelligent driving soars, vehicle manufacturers suffer.
During the 19th week of 2026, automotive stocks displayed a divergence curve — the overall sector fell 1.75%, yet one sector surged 2.04% against the trend.
On one hand is the premature prosperity of technology, on the other is the realistic collapse of automotive consumption. This weekly review may reveal the core contradictions and opportunities of the automotive industry.
01
During the 19th week of 2026, "AutosKline" incorporated UniAuto (HK.01511), the "first stock for full-scenario L4 autonomous driving" listed on the Hong Kong Stock Exchange on May 20, into the Intelligent Driving/Smart Mobility sector. At this point, there are 141 automotive stocks in the statistics, involving 117 listed automotive companies.
This week, automotive stocks overall closed down 1.75%. Although the decline was narrower than the 3.26% drop in the 18th week, it is still not optimistic. The number of declining stocks approached 100, those rising were still in the minority, and gains were generally low.
From the broader market perspective, last week's A-share market showed wide-range oscillation, with significant divergence among major indices. The Shanghai Composite Index fell 0.54% for the week, while the Shenzhen Component Index rose 0.23% to close slightly positive. The Hang Seng Index underperformed the A-share market, falling 1.37% for the week.
Automotive stocks started the week weak but recovered later, experiencing violent fluctuations from panic-driven plunges to phased rebounds. May 18 was dubbed "Black Monday," as the automotive sector suffered heavy losses, becoming the main leader in market declines.
Among them, Li Auto HK stocks plummeted 14.15% that day, Leapmotor fell 7.83%, and Great Wall Motor HK stocks fell 3.92%. However, rebounds occurred after mid-week, such as Seres A-shares rising 6.14% on the 21st, XPeng H-shares rising 4.57%, and Li Auto HK stocks rising 1.06%.
Latest data from the National Bureau of Statistics shows that the retail total for automotive consumer goods in April was 302.9 billion yuan, a sharp year-on-year decline of 15.3%. Faced with dual pressures of "weak demand" and "cost squeeze," the rebound in the second half of the week for automotive stocks may be more about valuation repair after being oversold.
02
In terms of sectors, the passenger car, dealer/retail/aftermarket, and commercial vehicle sectors led the declines in the 19th week, closing down 4.64%, 4.84%, and 3.86% for the week respectively. The new energy and parts sectors fell slightly by 1.32% and 0.59%, showing relative resilience, while the Intelligent Driving/Smart Mobility sector rose 2.04% against the trend, highlighting its resilience.
In the top 10 gainers list, six stocks from the Intelligent Driving/Smart Mobility sector occupied spots. Among them, CaoCao Mobility and YouJia Innovation ranked first and second with gains of 23.28% and 21.43% respectively. Hoan Automotive rose 10.5% to rank fifth. Meanwhile, Huaya Intelligent, Pony.ai H-shares, and US stocks locked the 7th to 9th positions.
No doubt, the Intelligent Driving/Smart Mobility sector was a bright spot among automotive stocks in the 19th week.
Specifically, the core drivers for CaoCao Mobility's surge mainly came from three aspects. First, the company launched a buyback plan of up to 200 million HKD, showing strong willingness for market value management. Second, Caitong Securities covered the stock for the first time in May and gave it a Buy rating, pointing out that the company's Robotaxi business is expected to be launched on a large scale in 2027, with cumulative deployment of 100,000 units by 2030, expected to achieve a revenue scale of about 15 billion yuan. The market began to revalue the company.
In addition, news of Tesla FSD entering China on May 22 became an "igniter," further boosting market enthusiasm for intelligent driving concept stocks. CaoCao Mobility ranked among the top gainers that day, closing up 18.38%.
YouJia Innovation was even more "outrageous," surging 23.64% on May 22, with a powerful breakout.
As a full-stack technology enterprise that has been deeply engaged in the intelligent driving and unmanned vehicle fields for over a decade, YouJia Innovation is moving from algorithm research and engineering implementation to commercialization on a large scale.
On May 19, the company announced it received a batch order of 200 units for the first batch of real map-free unmanned vehicle Xiaozhu T5Pro, landing in Danyang, Jiangsu, marking the entry of "map-free" L4 unmanned logistics vehicles from product launch to mass delivery stage.
Currently, the intelligent driving industry is making a deep transition from "rule-driven" to "physical AI." The core upgrade is cloud-based large model empowerment with physical interaction capabilities possessing general intelligence. As the optimal scenario for large-scale implementation of physical AI, L4 autonomous driving is approaching a commercial tipping point.
Meanwhile, YouJia Innovation, rooted in both L2 pre-installation and L4 unmanned vehicle tracks, has become a focus of market attention.
03
The support for Pony.ai's rise, the "first autonomous driving stock in China," comes from Toyota Motor becoming its largest external shareholder, providing industry endorsement, and accelerating global business. Pony.ai is expected to have nearly half of its deployed cities located overseas by the end of 2026, becoming another support point for valuation improvement.
The logic behind Hoan Automotive's rise is also relatively solid. The company recently received a design letter for intelligent driving visual perception (ADAS camera perception) products from a German high-end luxury automobile brand. The designation letter shows a project lifecycle of 7 years, with estimated total revenue of about 780 million yuan within the lifecycle, expected to start mass production in September 2027, entering a new harvest period.
In addition, the controlling shareholder voluntarily extended the lock-up period for restricted shares, and NVIDIA's visit also heated up market sentiment.
In summary, the overall surge of the Intelligent Driving/Smart Mobility sector was not accidental. The news that Tesla's Supervised FSD is about to be used in the Chinese market became a direct catalyst for the explosion of the intelligent driving sector. Institutions generally expect that Tesla's FSD entering China will accelerate the comprehensive maturity and domestic substitution process of China's intelligent driving industry chain through the "catfish effect."
Previously, the market focused more on the intelligent driving layouts of OEMs like NIO, XPeng, and Li Auto. Last week, a large number of upstream intelligent driving technology suppliers and parts companies were pushed to the top of the gainers list. Investors may have begun to realize: the maximum elasticity of intelligent driving may be in the upstream of the industry chain rather than at the whole vehicle end.
Six stocks from the Intelligent Driving/Smart Mobility sector simultaneously ranking in the top 10 gainers may be a concentrated reflection of the industry stepping into a commercial tipping point; the large-scale deployment schedule, signed orders, and received designations are the most powerful footnotes.
04
In addition to the ignited Intelligent Driving/Smart Mobility sector, Domex Technology, Shentai Technology, and Farasis Energy from the new energy sector also entered the top 10 gainers.
Among them, Domex Technology hit the limit up on May 20. In its reply to investor inquiries on May 22, it stated: "Benefiting from market demand growth, the volume and price of the company's electronic chemicals business are both showing an upward trend, and the profit space is expected to open up further."
At the same time, the quotation of Lithium Hexafluorophosphate recently rose, mainly affected by the rise in upstream cost-end prices such as Lithium Carbonate and the good start rate of downstream electrolyte. It is expected that there is still room for Lithium Hexafluorophosphate price increases.
Domex Technology spans multiple tracks such as Lithium Hexafluorophosphate, electronic chemicals, lithium batteries, and fluorine-based new materials.
The core driver for Shentai Technology's rise, the anode industry leader, is the "volume increase, price stability" under the continuation of high prosperity in the anode material industry, combined with product structure upgrades.
Currently, the overall demand in the anode material market remains robust. Shentai Technology has achieved substantial breakthroughs in high-growth tracks such as fast charging and solid-state batteries. For example, its 500-ton class silicon-carbon anode capacity has landed and achieved batch supply.
In addition, the company is actively promoting the Shanxi Xiyang 200,000-ton anode material integrated project and the Malaysia 50,000-ton anode material construction project. It is expected that the anode shipment volume in 2026 can reach 460,000 tons.
Farasis Energy rose for 5 consecutive days last week, steadily improving. Farasis Energy recently stated in a research survey that more than half of its revenue comes from overseas customers, and it has formed cooperation with overseas automobile companies such as Mercedes-Benz, TOGG, and Mahindra Group. Its degree of internationalization is at the forefront of the industry.
In addition, on May 15, Farasis Energy officially announced that the SPS soft pack battery solution developed by the company won the Geely Radar EV pickup order, and the battery pack equipped with it will be mass-produced in the second half of this year.
Represented by these three listed companies, the new energy sector saw a significant rise in industry prosperity last week.
05
In the decline list, passenger car whole vehicles and dealers became the disaster zones. Among them, whole vehicle enterprises such as Li Auto, NIO, and Geely Auto; dealers such as Best Group Holdings, Changjiang Shares, and Meidong Auto all entered the list, occupying eight of the ten spots in the decline list.
The fact that "car makers" and "car sellers" appeared on the list together reveals the most direct pressure logic on the automotive industry chain.
Li Auto underwent "free fall" last week. Although the pricing of the flagship model new L9 Livits version was "open high and close low," it was not disruptive in the market. This car is considered the most important "catalyst" of the year internally, but the capital market responded with a plummet, possibly shaking confidence in Li Auto's premiumization and profit recovery.
For NIO, although a positive Q1 report was released — total revenue 25.53 billion yuan, up 112.2% year-on-year, operating profit 66.8 million yuan, achieving operating profitability for the second consecutive quarter; however, in the "black" market atmosphere of the automotive sector, it could not save itself.
Recently, when talking about the long-term positioning of NIO's three brands, Neta (Onvo) and Firefly, NIO founder William Li stated that from the final sales structure perspective, the three might be roughly "3:6:1", or about "35:55:10". He also stated that if Neta can achieve a monthly sales of 20,000 units, it will be an important scale level. Future growth for Neta will rely more on channel penetration.
The overall pressure on the passenger car sector reflects the deep contradictions faced by the entire automotive industry chain. Demand collapse, cost squeeze, and profit collapse are more like a concentrated release of industry systemic risks.
Echoing the whole vehicle enterprises is the fact that the three car dealers Meidong Auto, Changjiang Shares, and Best Group Holdings also fell into the top 10 of the decline list.
Behind the overall pressure on dealers is a situation that is even more dangerous than that of whole vehicle enterprises. "Price wars" have led to losses in new car sales, and gross margins for new car businesses have continued to deteriorate, causing dealers to enter a fragile period of continuous "bleeding."
The convergence of whole vehicles and dealers on the decline list reflects pressure transmission throughout the entire automotive circulation system, from whole vehicle manufacturing to terminal sales, from order-taking to inventory digestion.
In such a market environment, the ranking of declines on the list is essentially a direct mirror of the pressure borne by the industry chain.
Views of AutosKline:
When the panic of "Black Monday" and the euphoria of "intelligent driving counterattack" are written into the weekly行情 together, the most rational attitude might be — to remain optimistic about upstream technological breakthroughs, stay vigilant about downstream consumer realities, and in the structural changes of the industry chain, find targets that can both "look up at the stars" and "keep their feet on the ground."
Appendix: Weekly Trends of Six Major Automotive Stock Sectors (May 15-May 22)
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